ITV

Category: Over The Top Services

  • Ditto TV aims to double revenues this fiscal; plans more original shows

    Ditto TV aims to double revenues this fiscal; plans more original shows

    MUMBAI: It’s gotten late off the blocks but it sure is looking to sprint ahead and fast. We are talking about the Zee network’s digital over the top (OTT) offering Ditto TV.

     

    Zee Digital Convergence (ZDC) Chief Executive Officer Debashish Ghosh told PTI over the weekend  that his goal is to double his company’s revenue from around Rs 30 crore to Rs 60 crore this year, with almost 95 per cent of it coming courtesy subscription.

     

    With 1.8 million subscribers on a monthly basis and almost 60 percent of them being repeat viewers, Ditto TV is present in 167 countries. Most of its consumption is however happening in India. With the exception of Star and Sun group channels, Ditto TV offers 156 channels across 13 languages. Ghosh further told PTI that almost 30 per cent of Ditto TV subscribers consume live TV.

     

    ZDC  has invested around $5 million in Ditto TV over the past three to four years, Ghosh disclosed. That is slated to go up in the coming months as it starts pumping in money into original content. The first of these is a music based show called Life is Music; other programmes are being planned in-house as well as with outside producers.

     

    Clearly, the OTT original content space is seeing a lot of action.

     

    Netflix is slated to launch in India by mid next year and invest top dollar in cutting edge content. Star India’s Hotstar already has an average of 20 million users every month. It has paid a fat commissioning fee to stand up comedy group All India Bakchod to produce shows running over 20 episodes. Then it has been premiering some of its big-ticket Bollywood movies and TV shows on Hotstar.

     

    Entertainment major Eros International recently announced that the registered user base of its OTT service Eros Now has grown to 30 million as of 30 September.  It has ordered six new original shows which are slated to debut soon and feature big name stars.

     

    MSM Media’s Sony Liv, on the other hand, notches up an average of 5-7 million monthly users, and is also getting into OTT content.  It is experimenting with a fiction show titled  Love Bytes. Then the Viacom18 group is also pacing on the sidelines, gearing up to launch its own OTT service under the leadership of Gaurav Gandhi.

     

    Ghosh, while speaking at IDOS (organized by Indiantelevision.com and MPA in September) said that the hyper activity is good for the OTT sector as a whole.

     

    He further  told PTI, that India is expected to have 500 million Internet users by 2017, out of which 382 million would be smartphone users, 70 per cent whom would be 3G/4G customers. And that is what is exciting the Zee TV network to further invest in Ditto TV.  Add to that the prediction that almost 60 per cent of India’s population is going to below 40 by 2020, and that both wired and wireless broadband infrastructure will be in place. That’s the positive side.

     

    “But the fact is that the OTT players will find the going challenging,” says a media observer. “At least until the numbers really scale up and bandwidth constraints and costs fall. Indian consumers are chary of paying for content, apart from cricket. Hence, Hotstar has taken the AVOD route (advertising video on demand). But advertisers and agencies have been reluctant to buy into the medium; at least at prices Star has envisaged. Eros Now has announced a multiple revenue stream offering which includes advertising, transactional (TVOD) and subscription video on demand (SVOD), with differential pricing for Indian and international consumers. Ditto TV is primarily SVOD and its growth has been limited so far. Each of them has to find a robust and sustainable revenue model.”

  • YuppTV opens on Windows 10

    YuppTV opens on Windows 10

    MUMBAI: YuppTV is one of – the world’s leading over-the-top (OTT) content players for South Asian Content. YuppTV is proud to announce the launch of its app with 200+ Live linear cable networks, 10 days of Catch-up TV and 5,000 Bollywood movie titles on the new Windows 10 Platform. 

     

    The YuppTv app is free to download from the Win 10 store and will be available globally on PCs and Tablets with Windows 10.

     

     The YuppTv App on Win 10 has a simple interface and is user friendly, making it easy to navigate by all age groups. With this App, users of Windows on PCs and Tablets can access YuppTVs incredibly vast offering of South Asian Content.

     

     They can view 200+ channels in 13 South Asian languages available worldwide, as Live TV, 10 days of revolutionary Catch-up TV and unlimited movies in different genres. The technologically advanced App with multi-bit rate feeds enables it to work well on virtually any broadband connection. YuppTV app will soon be coming up with the Digital Living Network Alliance (DLNA) feature which will allow the user to push the feed to TV or other devices that support DLNA.

     

    Speaking about the availability of YuppTv App on the new Windows 10 platform, Mr Uday Reddy said “The YuppTv App now available on Windows 10 Platform, opens up a whole new segment of viewership, utilizing the latest new technology and features to deliver content to our viewers in important markets like India and US. In line with our mission, we continue to upgrade our technology and expand our distribution to give a world class viewing experience to our subscribers, on the device they want, anywhere in the world.”

  • ErosNow user base jumps 58% in six months to cross 30 million

    ErosNow user base jumps 58% in six months to cross 30 million

    MUMBAI: Eros International’s over-the-top (OTT) service ErosNow has now crossed 30 million registered users worldwide as of 30 September, 2015, which is a jump of almost 58 per cent from the figure of 19 million six months back on 31 March, 2015.

     

    The platform’s user base has been steadily increasing over the months. As of 31 December, 2015, ErosNow’s subscribers were at 14 million and touched 23.8 million as of 30 June, 2015, a growth of 25 per cent as compared to 31 March, 2015. 

     

    At last count on 31 July 2015, ErosNow had 26.5 million users. The 30 million registered users for ErosNow represents an approximately 26 per cent increase as compared to 30 June, 2015.

     

    As was previously reported by Indiantelevision.com, the company is eyeing over 100 million registered users with its aggressive content and marketing strategies

     

    The OTT platform’s strategy is to upsell premium subscriptions to the large base. In the future, the services also plans to expand to gaming, e-commerce and other synergistic domains to monetise the large base beyond entertainment.

     

    As was previously reported by this website, ErosNow is planning to launch as many as six new original shows in the near future starring actors like Bipasha Basu, Chitrangda Singh, Radhika Apte, Anil Kapoor, Nana Patekar and Ayushmann Khurrana amongst others.

     

    The company has also introduced its pricing plans for the Indian as well as international markets, which will be rolled out in the coming months.

  • nexGTv launches mobile TV entertainment packs in India

    nexGTv launches mobile TV entertainment packs in India

    MUMBAI: nexGTv has launched mobile TV entertainment packs for subscription driven video entertainment platform in the Over-The-Top (OTT) domain for the first time in India.

     

    It will offer multi-duration packs to expand portfolio, provide consumer choice and boost subscriber retention.

     

    The packs vary in subscription duration for covering three months, six months, and twelve months are priced Rs 349, Rs 699 and Rs 1199 respectively. The packs, containing download, subscription and activation-related information will enable consumers to start their subscriptions on the mobile platform within minutes.

     

    Digivive Services director and CEO GD Singh said, “Mobile VAS, especially TV-on-mobile is fast approaching an inflection point with consumers seeking empowerment and the ability to own their buying decision in terms of opting-in for product and service subscriptions. At the same time, convenience remains paramount for every consumer. Our entertainment packs meet both these needs and will help in not only smoothing and extending the customer’s experience and life cycle on nexGTv but also bring-to-life the entire mobile entertainment experience, which until now, was solely driven via telco partnerships.”

     

    Singh added, “As an OTT industry pioneer and market leader having served more than 20 million customers, we are expected by our customers to keep innovating and stay ahead of the curve. The industry is rapidly transitioning into an FMCG- avatar and our extended duration packs complement this development, as consumers can now not only buy entertainment off the shelf but, can even gift it to one another. With mass 4G around the corner and 3G & smart phones becoming almost default modes of connectivity across key markets, Mobile TV & video entertainment is permeating people’s lives like never before and we are on the cusp of massive growth in this area.”

     

    nexGTv operates on freemium model and offers multiple options to stay subscribed to its entertainment mix, which includes over 130 plus live TV channels, Hindi films, television shows as well as VOD content. 

     

    Apart from revitalizing consumer engagement, these newly-launched subscription packs will enable nexGTv to target current and upcoming consumer touch points across both retail and e-tail markets. It will undertake alliance partnerships with leading industry brands and will empower customers, enabling voluntary subscription opt-ins.

  • YuppTV launches in India; to raise $50 million for expansion

    YuppTV launches in India; to raise $50 million for expansion

    MUMBAI: The OTT (over-the-top) game in India just got more competitive. US-based YuppTV, an internet based TV streaming service provider has launched its service in India and is planning to raise $50 million to fund its expansion plans.

     

    At the launch of the service in Hyderabad, YuppTV founder and CEO Uday Reddy said that while the company had raised $11 million so far, an additional $50 million will be raised over the next three – four months.

     

    While last year, the company’s turnaround was $15-16 million, Reddy said that in the current financial year YuppTV had set a target of $20-30 million.

     

    Yupp TV will offer 200+ channels in 12 languages. Apart from the Live TV experience, it will also offer Catch-Up TV technology for the first time in India where viewers can watch TV content from the past seven days.

     

    Viewers will also have access to more than 5000 movies and hundreds of TV shows. As part of the Video-On-Demand (VOD) service, YuppTV has over 25,000 hours of video content in its catalogue. The company claims that it adds 2500 hours of content every day.

     

    Some of the unique features that the service will provide to enhance TV viewing experience are: (1) real time recommendations on most trending Live TV channels using advanced analytics, (2) Timeshift technology that enables broadcasters to provide viewers capability to pause and rewind live TV for upto two hours. If viewers are late for a TV show, they can watch the same from the beginning using this start over feature.

     

    YuppTV service is accessible on smart TVS, smart phones, tablets. The app can be downloaded on Android & iOS devices.

     

    Given the limited high speed Internet infrastructure in India, YuppTV will use adaptive bit rate technology to give viewers a buffer-less TV viewing experience.

     

    Reddy said, “There’s no other platform where you can watch linear TV, catch-up, videos, movie on demand and TV shows. We are breaking stereotypes, disrupting the market with OTT technology, providing easy access to unlimited content over public internet.”

     

    Also present at the launch were Telangana Information Technology Minister K.T. Rama Rao, cricket legend Brian Lara and actress Parineeti Chopra.

     

    Rao said, “It is a privilege to support YuppTV, a company whose 97 per cent employee base operates from Hyderabad made to Top 100 companies of North America, getting a Red Herring award in 2015. Launch of YuppTV OTT services is in line with our vision to foster growth of Digital India. Over the past few years technology has been changing lives and YuppTV service is one of those innovations fuelling this change.”

     

    Lara, who is the brand ambassador of YuppTV in Trinidad, added, “I feel excited to be part of YuppTV’s launch in India. With just one touch of entertainment, YuppTV is providing a phenomenal change in Trinidad with high quality internet TV service and I hope to see the same in India.”

     

    Chopra added, “I like to listen to music and have other entertainment whole day. When I am travelling abroad, YuppTV app is just a click away, providing me with Bollywood news and the latest feeds I want. Finally, I can look forward to experience the same now in India! Glad to have been part of this launch.”

  • ErosNow readies six original shows with big stars; to adopt tiered premium pricing model

    ErosNow readies six original shows with big stars; to adopt tiered premium pricing model

    MUMBAI: As digital players strengthen their content, pricing and marketing strategy in the country with the impending opportunity that will be provided by 4G players, Eros International’s over-the-top (OTT) platform ErosNow has readied as many as six original made-for-digital shows.

     

    The shows will be young, fresh and edgy, which will be a differentiator from traditional television programming. Additionally, being a major player in the Indian film industry, Eros has also roped in big actors namely Bipasha Basu, Chitrangda Singh, Radhika Apte, Anil Kapoor, Nana Patekar and Ayushmann Khurrana amongst others to star in the digital shows.

     

     

    PRICING MODEL

     

    In a highly-competitive market place, ErosNow’s strategy will be to garner a large user base and migrate users to pay platform by offering premium services. The OTT platform plans to monetise its 26.5 million users under a tiered premium pricing model: (1) Advertising revenue, (2) Transaction revenue: ‘Pay As You Go’ model, (3) International Premium single tier subscription service priced at $7.99 per month and $79.99 per year, and (4) Indian quasi-premium two-tiered subscription service priced at Rs 50 and Rs 100 per month.

     

    While internet penetration is still in its early stages in India, the country’s digital ad market is poised to reach $2.8 billion by 2020 and ErosNow is eyeing a chunk of this revenue. In India, ErosNow will offer two pricing models. While in the Rs 50 per month subscription package, users can have access to all new content ad free content with subtitles, the Rs 100 per month model content will additionally also offer portability and HDTV content.

     

    The ‘Pay As You Go’ pricing model will have weekly, monthly and series passes.

     

     

    ORIGINAL SHOWS

     

    Upping the ante on original content, the six new shows, which will soon be loaded on ErosNow are of the thriller and drama genres and range from eight – twelve episodes. Boasting of big names from the Indian film industry, the shows are likely to pull in audiences on the platform.

     

    The first show is a thriller titled The Clients starring Bipasha Basu and will have 12 episodes. The show is based in the posh ‘murky’ corridors of power in Delhi, amidst rich industrialists and powerful politicians, where a woman uses the power of her body, mind and soul to clean their mess…or does she have another agenda?

     

    The second thriller is titled Khel and stars Chitrangda Singh. The 10 episodes show gives an insider’s look at the world of Indian Premier League (IPL), and the various stake holders in it. It will offer a behind-the-scenes story of the IPL match-fixing, politics, controversies. Drugs, sex, big money & criminal syndicates all play a big part. The real games are played not on, but off the field…beyond the boundaries.

     

    The third drama titled Legacy has the tagline – ‘When Music Demands Blood’ and will star names like Anil Kapoor, Nana Patekar and Ayushmann Khurrana amongst others. The 10 episodes show focus on the music industry wherein a young man arrives from nowhere and takes the music industry by storm. But he has a secret hidden agenda – to destroy the country’s biggest music label by creating his own.

     

    The Radhika Apte starrer Lost, will be an eight episodes thriller, which will revolve around an eight year old girl who goes missing. Her NRI parents are forced to seek the help of a suspended female cop in their search for her. An ex-human trafficker is blackmailed to join the search or else risk his sinful past catching up with him.

     

    The fifth show is a drama called Showtime, which will take a look at the 1960s golden era of Bollywood and all that goes in front as well as behind the camera. The eight episodes drama will showcase legendary men and women of the era, their love stories, heartbreaks and more.

     

    The sixth show in the young drama genre is Sanjay Leela Bhansali’s Fairytale. Bhansali will revisit the most popular fairytales set in modern day India in the show spanning 12 episodes. Planned in the seasons format, each season of the show will recreate one fairytale with dazzling visuals in the form of a musical with a definite twist in the tale.

     

    As part of its content strategy for original programming, ErosNow will develop shows in the various genres like drama, fiction, reality and comedies. Additionally, the OTT platform is also eyeing remakes from hit international series.

     

    Targeting key markets like India, Australia, South East Asia, Middle East, Europe and America where there is demand for Indian content and stars from the Indian diaspora, ErosNow will take a 360 degree marketing approach utilising the medium of television, cinema, radio, print, outdoor, social media and advertising networks to promote its offerings. 

     

     

    ADVERTISING MODEL

     

    ErosNow will be moving away from the CPM rates and YouTube type inventory monetisation. The service will have selective premium advertisers and synergise partnerships with celebrities endorsing brands. Apart from having pre-rolls and other real estate on the player, ErosNow will have sponsorships rather than spots and offer higher ad premium based on levels of interactivity and user engagement. It will also look at in-film placements in movies and original series.

     

     

    PARTNERSHIPS

     

    Being platform agnostic, ErosNow will collaborate with telecom companies, cable and DTH platforms, original equipment manufacturers (OEMs) like TV, connected and personal devices as well as with others like broadband companies and the Indian Railways to be present across maximum platforms.

     

    ErosNow has inked marketing and distribution “carriage” with all major cable operators in India. It has also integrated with DTH players in India to capture digitisation trend. Moreover, the company has also inked cable partnerships in all major markets including US, Canada, Middle East & SE Asia.

     

    For OEMs, ErosNow has partnered with some television manufacturers so all major smart TVs will have the app and will offer cross-promotions worldwide. ErosNow content and apps will be featured on all connected devices worldwide.

     

    ErosNow has also inked carriage and cross-promotion deals on mobile handsets pre-loaded with the ErosNow app. In one such deal, Karbonn will soon be launching one million smart phones with the ErosNow app embedded in it.

     

    In a deal with the Indian Railways, the OTT platform is now also the exclusive content partner for entertainment rollout in thousands of railway stations in India with RailTel. What’s more, with Google poised to boost railway Wi-Fi rollout, this will receive a huge impetus.

     

    Additionally, ErosNow app is also offered in bundle deals with major broadband players in India.

     

    Internationally, distribution partnerships have been inked with cable companies as well as new platforms in the the US. Partnerships are also in place with major telecom providers in over 50 countries.

     

    OUTLOOK

     

    Apart from original programming, the content mix on ErosNow will also comprise movies, television and music. As was reported earlier by Indiantelevision.com, ErosNow has acquired the UK based company PingTune to enhance its music offering.

     

    Eros is also looking at carving a new window for movie premieres on ErosNow between the theatrical release and television airing. It may be recalled that Star India recently premiered Bajrangi Bhaijaan on television first and then put the movie exclusively on its OTT platform Hotstar.

     

    ErosNow is one of the pivotal pillars of Eros International’s growth and profitability plans. The company’s aim is to maximise the full potential of its direct to consumer business and aims to garner over 100 million registered users. ErosNow’s strategy is to upsell premium subscriptions to the large base. In the future, the services also plans to expand to gaming, e-commerce and other synergistic domains to monetise the large base beyond entertainment.

    With numerous OTT players like Star India’s Hotstar, Multi Screen Media’s Sony Liv, Zee Entertainment’s DittoTV, HooQ, BoxTV, Big Flix, Balaji Telefilms’ yet to launch OTT platform etc, looking to ride the OTT bus, ErosNow is gearing up to clinch the first-movers’ advantage with its aggressive plans in the space.

  • Eros acquires UK based PingTune to strengthen music offering on OTT

    Eros acquires UK based PingTune to strengthen music offering on OTT

    MUMBAI: Eros International has acquired the UK based music messaging company PingTune, which allows people to discover, share and listen to music through their app on iOS & Android.

     

    The PingTune acquisition provides Eros’ digital platform ErosNow with a first mover advantage in building a differentiated, one-of-a-kind music experience in India.

     

    The PingTune platform allows a deeper social connection between music, fans, and artists. It allows fans to discover, share and listen to music through their app. In addition, PingTune enables artists to create and own official profiles so that they can interact and deliver content directly to fans.

     

    “Music plays an incredibly important role in Bollywood films. We believe our acquisition of PingTune extends our already robust music offering, and is an excellent addition to the ErosNow platform, adding features and functionality that provide our users with a highly differentiated music experience. PingTune adds a deeper level of social connectivity by eliminating the boundary between artists and fans, and allowing users to connect with artists in a more meaningful and enjoyable way,” said Eros Digital CEO Rishika Lulla Singh.

     

    “Eros has always been at the forefront of Indian media and entertainment, adapting new technology to enable fans to experience content in new ways. Their online platform, ErosNow, is a great example of this. We are very excited to partner with Eros in this age of bite-sized content and mobile connectivity, where a content sharing experience for consumers is extremely valuable. Eros’ massive audience and existing relationships with artists will allow PingTune to achieve tremendous scale and visibility worldwide,” added PingTune founder and CEO Henry David Firth.

     

  • IOC proposes Olympic OTT channel, plans to firm up by Dec

    IOC proposes Olympic OTT channel, plans to firm up by Dec

    NEW DELHI: An Olympic television channel is to commence telecast from next year as an OTT service.

     

    The International Olympic Committee (IOC) has said it will present Olympic sports 24 hours per day to make the Olympic Games more attractive for young people.

     

    According to IOC president Thomas Bach, the channel will show a mixture of live sports, stories about athletes and volunteers, news and background information.

     

    During the Olympic Games in London in 2012, the IOC had reached out to young people via mobile apps. Following the launch of the global channel in English, collaborations with domestic TV channels in the local language should be possible, Bach said.

     

    Bach told German media that the Olympic Channel is being set up in Madrid with around 120 employees and will show a mixture of live sports, back stories of athletes and volunteers, and background information.

     

    A meeting of the IOC’s Executive Board in Montreux, Switzerland, recommended that an all-year Olympics TV Channel be set up.

     

    The IOC has recommended that the proposal be put before the full IOC membership, which is meeting on 8 and 9 December in Monaco for approval.

     

    An IOC statement said it would be contacting “all the relevant stakeholders” over the next few months to gather their opinions and further develop the concept prior to making a decision in December.

     

    The aim of the plan is to appeal to some of the four billion viewers who watch the Olympics when the event takes place, and to help focus viewers on the less popular sports, which tend not to get coverage in between the main Olympics coverage.

     

    One report from the meeting recently of Olympic Games leaders and supporters in Switzerland was that the IOC would act as the moderator or facilitator of the channel, but its national sports federations, national committees as well as broadcasters and sponsors would participate. 

  • YuppTV launches Colors & Rishtey in Middle East

    YuppTV launches Colors & Rishtey in Middle East

    MUMBAI: South Asian internet TV content provider Yupp TV has launched Viacom18’s Hindi entertainment channels – Colors and Rishtey for viewers in the Middle East.

     

    IndiaCast APAC head of sales & marketing and vice president – business head – Middle East & Africa Sachin Gokhale said, “The launch of Colors and Rishtey on YuppTV is another strong step in providing premium content to the Middle East viewers. Our partnership with YuppTV gives us an infinitely wider reach with the app being available on multiple internet supported devices in this region thereby enabling the viewers to watch their favourite programs at their own convenience. With this collaboration our commitment to deliver high quality entertainment to viewers in Middle East strengthens further.”

     

    YuppTV CEO Uday Reddy added, “Keeping up with the high demand for Indian content in Middle East, we are pleased to bring popular channels, Colors and Rishtey to television and internet consumers in this region. With the addition of these leading channels to our repertoire, we continue the trend of growth and expansion. This launch, we trust, will be the source of much pleasure to viewers and subscribers in the Middle East region.”

  • ‘nexGTv aspires to replicate Netflix’s global success in India:’ GD Singh

    ‘nexGTv aspires to replicate Netflix’s global success in India:’ GD Singh

    MUMBAI: Mobiles and smartphones are no longer about calling and messaging, instead they have manifested as personal lifestyle and attitude statements owing to their growing integration in our lives as engagement and entertainment gadgets.

     

    The discerning, internet savvy generation, especially between 15–35 years, is fast embracing multi-platform media consumption, leading to an increasing demand for anytime, anywhere access to content. They are also the ones who are shaping content viewing decisions including growing relevance of HD, as well as access to exclusive yet vast variety of content.

     

    With aspirations of establishing itself as a digital industry pioneer and India’s biggest subscription-driven video entertainment destination, Digivive Services’ nexGTv plans to strategise itself as per the preferences and behaviour of the consumer.

     

    Speaking to Indiantelevision.com, Digivive Services director and CEO GD Singh says, “With over 27 million profiles, we are best placed to understand, analyse, interpret and create really unique content and flavours for the new-age mobile customer that jack up their entertainment quotient. We initiated creating India’s first ‘mobiserial’ – the first of-its-kind, premium celebrity-led original content for mobile in India, which will elevate the level of programming currently seen in this space.”

     

    Speaking on the content strategy Singh asserts, “While we continue strengthening our leadership in the Live TV space, which is something that our consumers identify and know us for, we are also mining our vast library of data to distil trends and gain insights about consumers’ consumption habits and preferences. User generated and specific community oriented content appears to be the next big consumption driver.” 

     

    Digital will be the primary medium through which the venture wants to penetrate itself to the mass. “Like our consumers, our business is primarily digital and so is our marketing. From a customer convenience perspective, we are tightly bundled with all telcos, which saves our consumers needless hassles of re-charging repeatedly,” informs Singh. 

     

    nexGTv is exploring alliances and partnerships actively as it is a great way to win new customers as well as friends. Singh further briefs, “We are also debating the need for a physical touchpoint and if necessary, we shall explore new and captivating ways including retail, to make ourselves present in front of our customer.”

     

    The subscription-driven video entertainment destination, follows a ‘freemium’ model, which combines access to both free and paid content. A significant portion of content on nexGTv is available free for viewers and is tagged appropriately. The rest of it, including premium and exclusive content is available only to subscribers, at extremely affordable price points for daily/weekly/monthly viewing. With the rising smartphone penetration and improving network coverage, the entire proposition of mobile entertainment is available to the customer at Rs 125 per month for the choicest, unlimited content.

     

    Speaking on revenue model, Singh explains, “We offer multiple billing options for subscribers including telco-billing, which accounts for a lion’s share of our subscribers, primarily owing to its convenience. However, there also exist additional payment options via Credit and Debit cards as well as wallet integrations including those with PayTM that have been recently added.”

     

    Irrespective of the fact that India’s digital infrastructure is yet to meet the necessary requirements of the OTT ecosystem, a huge number of players are coming into the fray. Foreign players are also making inroads to explore the lucrative Indian market. The number poses threat of the same content – different channels scenario and staying distinguished and ahead of the others will be the key in long run.

     

    “The trick lies in ensuring that as the leader in our category, we remain constantly on our toes, stay engaged with customers and adapt and reinvent ourselves continuously to stay ahead of the curve. Our strategy is to expand our differentiation by being disruptive and one of the fundamental ways of doing that is by producing our very own content and map customer touch-points,” Singh opines.

     

    Advertisers are yet not certain on the reach and visibility of brands when it comes to the digital players and hence the medium is failing to emerge as the primary medium of marketing. “nexGTv’s appeal lies in the universality of its content driven by a consumer base that primarily ranges from 15-35 years. This base is the hotbed of activity for virtually all marquee brands and hence, nexGTv presents itself as an ideal next-generation app or a new generation entertainment platform that appeals to all brands, which are anchoring for a share of the mind and wallet of this segment,” says Singh.

     

    Singh is of the opinion that nexGTv has enough and more content to appeal to consumers of all age-groups (8 – 80 years of age). Throwing light on the target group (TG), he says, “Our biggest consumers are young men and women from 15-35 years, which incidentally is the same age group that is driving the growth of internet in India. While we have a pan-India consumer presence on the app, a substantial percentage of it comes from the top 10 metros and mini-metros.”

     

    “Given the industry we are in and the speed of its evolution, we can never be certain on what’s around the bend? As a young and ambitious company, we aspire to replicate the global success of Netflix in India and our business focus and priorities are aligned to reinforce that objective. Hence, while on the one hand, we’re engaged in transforming ourselves from content aggregators to creators and publishers of original content, on the other, we’re working hard on our UX/UI to facilitate easy discoverability of content on nexGTv. In other developments, while we further fine-tune our customer analytics on one side, we’re also tightening our focus on our content and marketing strategies. Our attempt is to create the future,” concludes Singh.