ITV

Category: Over The Top Services

  • Jadoo Digital uses Vermatrix system to launch Hybrid Video Services in Bangladesh

    Jadoo Digital uses Vermatrix system to launch Hybrid Video Services in Bangladesh

    MUMBAI: Digi Jadoo Broadband Ltd which is a pay TV distributors in Bangladesh, has implemented the Verimatrix Content Authority System for DVB Hybrid to secure content for its new Jadoo Digital service.

    With this, Jadoo Digital becomes the first to launch high-definition (HD), premium TV services via a hybrid DVB-C and over-the-top (OTT) network in the Bangladesh market. Jadoo Digital is the consumer-facing brand of Digi Jadoo Broadband Ltd, which is arguably the largest cable TV operators in Bangladesh.

    VCAS for DVB Hybrid offers Jadoo Digital with a cardless, software-centric approach that leverages the security functions within modern system-on-chip (SoC) families to provide a truly cost effective system. Jadoo Digital has taken advantage of the integration between VCAS for DVB Hybrid and CubiTV from Cubiware, a Warsaw-based subsidiary of TiVo Inc which allows Jadoo Digital to choose middleware and security platforms independently based on their individual requirements and helps enable the entire ecosystem to be deployed within weeks.

    “It was crucial that we implement a unified content security solution capable of reducing OPEX and CAPEX as we expand our business models in order to maintain our status as an industry leader in the region,” said Jadoo Digital Director Navidul Huq.

    “Through its best-of-breed partner ecosystem, Verimatrix provides a unique advantage in enabling us to deploy a cardless STB security solution to optimize our time to market.”
    “We are thrilled that VCAS for DVB Hybrid continues to prove its value as a single content authority solution for DVB hybrid services and as a cost-effective package to support the needs of operators in increasingly thriving global markets,” said Verimatrix, President Steve Oetegenn. “The added benefit of VCAS for DVB Hybrid for Jadoo Digital is that its underlying VCAS architecture is flexible and scalable enough to provide a migration path for future upgrades. We look forward to fulfilling their long-term security needs as the market continues to evolve,” he added in parting.

  • Jadoo Digital uses Vermatrix system to launch Hybrid Video Services in Bangladesh

    Jadoo Digital uses Vermatrix system to launch Hybrid Video Services in Bangladesh

    MUMBAI: Digi Jadoo Broadband Ltd which is a pay TV distributors in Bangladesh, has implemented the Verimatrix Content Authority System for DVB Hybrid to secure content for its new Jadoo Digital service.

    With this, Jadoo Digital becomes the first to launch high-definition (HD), premium TV services via a hybrid DVB-C and over-the-top (OTT) network in the Bangladesh market. Jadoo Digital is the consumer-facing brand of Digi Jadoo Broadband Ltd, which is arguably the largest cable TV operators in Bangladesh.

    VCAS for DVB Hybrid offers Jadoo Digital with a cardless, software-centric approach that leverages the security functions within modern system-on-chip (SoC) families to provide a truly cost effective system. Jadoo Digital has taken advantage of the integration between VCAS for DVB Hybrid and CubiTV from Cubiware, a Warsaw-based subsidiary of TiVo Inc which allows Jadoo Digital to choose middleware and security platforms independently based on their individual requirements and helps enable the entire ecosystem to be deployed within weeks.

    “It was crucial that we implement a unified content security solution capable of reducing OPEX and CAPEX as we expand our business models in order to maintain our status as an industry leader in the region,” said Jadoo Digital Director Navidul Huq.

    “Through its best-of-breed partner ecosystem, Verimatrix provides a unique advantage in enabling us to deploy a cardless STB security solution to optimize our time to market.”
    “We are thrilled that VCAS for DVB Hybrid continues to prove its value as a single content authority solution for DVB hybrid services and as a cost-effective package to support the needs of operators in increasingly thriving global markets,” said Verimatrix, President Steve Oetegenn. “The added benefit of VCAS for DVB Hybrid for Jadoo Digital is that its underlying VCAS architecture is flexible and scalable enough to provide a migration path for future upgrades. We look forward to fulfilling their long-term security needs as the market continues to evolve,” he added in parting.

  • TO THE NEW launches VideoReady

    TO THE NEW launches VideoReady

    MUMBAI: One of the leading digital services company TO THE NEW has launched VideoReady, a turnkey TV Everywhere/OTT solution.

    VideoReady is a flexible and robust video product that helps prepare, manage, deliver and monetize digital video content. VideoReady provides different experiences and features for full coverage of a pure play OTT service for content owners and broadcasters, while a comprehensive TVE solution with near TV experience for operators. The solution that comes with rich and intuitive multiscreen OTT/TV Everywhere reference applications can quickly adapt to client’s branding and can be customized for a faster time to market.

    “We have always been at the digital forefront and VideoReady is a testimony of our expertise in Video domain. The Turnkey OTT solution comes with a suite of multiscreen reference applications and enables OTT services to be launched in less than 6 weeks. Our aim with VideoReady is to simplify the Video OTT delivery eco-system and create solutions that can travel across domains and geographies,” said TO THE NEW video solutions EVP Dave Maan.

    “OTT video services and TVE will have close to 200 million users globally by 2019 contributing to a total of $ 37 billion online video market in revenues. These numbers are huge and looking at the current surge in usage and paid online subscriptions, the business case looks much stronger. This clearly indicates that cord cutting is happening as we speak, and content companies need to move much faster to provide compelling services to digital consumers to ensure sustainability in business,” said TO THE NEW CEO Deepak Mittal.

    At the upcoming Broadcast Asia 2016, TO THE NEW will demonstrate VideoReady and how it simplifies the entire OTT and TVE ecosystem and enables content owners and operators launch, manage and grow their online video offerings across platforms.

  • TO THE NEW launches VideoReady

    TO THE NEW launches VideoReady

    MUMBAI: One of the leading digital services company TO THE NEW has launched VideoReady, a turnkey TV Everywhere/OTT solution.

    VideoReady is a flexible and robust video product that helps prepare, manage, deliver and monetize digital video content. VideoReady provides different experiences and features for full coverage of a pure play OTT service for content owners and broadcasters, while a comprehensive TVE solution with near TV experience for operators. The solution that comes with rich and intuitive multiscreen OTT/TV Everywhere reference applications can quickly adapt to client’s branding and can be customized for a faster time to market.

    “We have always been at the digital forefront and VideoReady is a testimony of our expertise in Video domain. The Turnkey OTT solution comes with a suite of multiscreen reference applications and enables OTT services to be launched in less than 6 weeks. Our aim with VideoReady is to simplify the Video OTT delivery eco-system and create solutions that can travel across domains and geographies,” said TO THE NEW video solutions EVP Dave Maan.

    “OTT video services and TVE will have close to 200 million users globally by 2019 contributing to a total of $ 37 billion online video market in revenues. These numbers are huge and looking at the current surge in usage and paid online subscriptions, the business case looks much stronger. This clearly indicates that cord cutting is happening as we speak, and content companies need to move much faster to provide compelling services to digital consumers to ensure sustainability in business,” said TO THE NEW CEO Deepak Mittal.

    At the upcoming Broadcast Asia 2016, TO THE NEW will demonstrate VideoReady and how it simplifies the entire OTT and TVE ecosystem and enables content owners and operators launch, manage and grow their online video offerings across platforms.

  • Mullen Lintas wins creative mandate of Viacom 18’s VOOT

    Mullen Lintas wins creative mandate of Viacom 18’s VOOT

    MUMBAI  As it gears up for the consumer launch of its advertising led VOD platform VOOT, Viacom18 has appointed Mullen Lintas, the advertising agency of the Mullen Lowe Lintas Group as its creative partner.

    The agency’s mandate would be to provide strategic recommendations pertaining to marketing and promotion of the brand and also provide ideas that go beyond conventional advertising.

    Commenting on the appointment, Viacom18 Digital Ventures COO Gaurav Gandhi said, “As we set out to launch a new brand in this space, we needed a creative partner who could not only help in building a distinct positioning for VOOT, but also bring-to-life key facets of our product and content proposition in the campaigns. Our choice for Mullen Lintas is not only because of the fantastic credentials of the agency, but also the very deep consumer insights and creative edge that the team brings with it.”

    Expressing his views on the immense scope that the brand presents,  Mullen Lintas chairman and CCO Amer Jaleel said, “We are delighted to partner Viacom 18 for their high-decibel launch of VOOT. Time and place are no longer the deciding factors for accessing entertainment. This is the future of entertainment and we have no doubt that VOOT will play a big role in shaping this category. We are committed towards creating magic for the brand VOOT.”
    On winning the new mandate,  Mullen Lintas  CEO Virat Tandon said, “Technology is changing the way people are consuming content. Video on demand is the next big leap after the remote control. It’s a super exciting space and an opportunity to create the next big entertainment brand in this new tech world. Also exciting is the opportunity to work with some remarkable bunch of people at Viacom 18.”

    VOOT is a digital video entertainment platform launching with over 17,000 hours of content (across languages and genres) including the biggest TV shows, Kids content and films. This will be supplemented by fresh and original web series, Digital films and other original content created only for VOOT.

    Content on VOOT will be classified based on genres such as reality, comedy, drama, kids and other segments and has been formatted based on a year’s research on what people watch on digital video platforms.

  • Mullen Lintas wins creative mandate of Viacom 18’s VOOT

    Mullen Lintas wins creative mandate of Viacom 18’s VOOT

    MUMBAI  As it gears up for the consumer launch of its advertising led VOD platform VOOT, Viacom18 has appointed Mullen Lintas, the advertising agency of the Mullen Lowe Lintas Group as its creative partner.

    The agency’s mandate would be to provide strategic recommendations pertaining to marketing and promotion of the brand and also provide ideas that go beyond conventional advertising.

    Commenting on the appointment, Viacom18 Digital Ventures COO Gaurav Gandhi said, “As we set out to launch a new brand in this space, we needed a creative partner who could not only help in building a distinct positioning for VOOT, but also bring-to-life key facets of our product and content proposition in the campaigns. Our choice for Mullen Lintas is not only because of the fantastic credentials of the agency, but also the very deep consumer insights and creative edge that the team brings with it.”

    Expressing his views on the immense scope that the brand presents,  Mullen Lintas chairman and CCO Amer Jaleel said, “We are delighted to partner Viacom 18 for their high-decibel launch of VOOT. Time and place are no longer the deciding factors for accessing entertainment. This is the future of entertainment and we have no doubt that VOOT will play a big role in shaping this category. We are committed towards creating magic for the brand VOOT.”
    On winning the new mandate,  Mullen Lintas  CEO Virat Tandon said, “Technology is changing the way people are consuming content. Video on demand is the next big leap after the remote control. It’s a super exciting space and an opportunity to create the next big entertainment brand in this new tech world. Also exciting is the opportunity to work with some remarkable bunch of people at Viacom 18.”

    VOOT is a digital video entertainment platform launching with over 17,000 hours of content (across languages and genres) including the biggest TV shows, Kids content and films. This will be supplemented by fresh and original web series, Digital films and other original content created only for VOOT.

    Content on VOOT will be classified based on genres such as reality, comedy, drama, kids and other segments and has been formatted based on a year’s research on what people watch on digital video platforms.

  • dittoTV to launch new youth centric web series ‘Strugglers’

    dittoTV to launch new youth centric web series ‘Strugglers’

    MUMBAI: Zee Digital Convergence Limited’s OTT platform dittoTV has a new feather added to its hat. Zee Digital-Original Content will release a web series titled Strugglers which will go on air from 22 March 2016. The youth centric series revolves around four young boys contemplating a common dream to make a mark in bollywood.

    With only lucky few getting an opportunity to get into the glamorous entertainment industry, the group decides on taking the ‘not so taken’ adventurous road by turning into making a porn movie.

    Catering to the younger mindsets, the 10 episodic series has been divided into two parts. With a long weekend right round the corner, the first four episodes will go on air on 22nd while the rest 6 episodes will entertain the viewers on 23rd.

    The story sheds light on four oddball characters played by Meherzaan Mazda, Errol Marks, Vaibhav Raj Gupta and Ajay Jadhav. They share a common ambition of entering the film industry to which they fail. The group of boys decide on making a porn film in order to gain recognition which kick-starts a great mis-adventure taking them on a roller-coaster ride of sleepless nights, hilarious happenings, devastating heartbreaks and self-liberation.

    Speaking about the new series, DittoTV business head Archana Anand says, “The plot of the series is extremely funny and positive. This is a highly entertaining and youth centric offering and we are hoping to get the audience hooked to dittoTV via a continuous stream of such interesting and engaging series. We have placed it back-to-back so that the viewers can binge-watch the entire series on the coming long weekend”.

    Produced by RPG group, the series might also move to the other channels under ZDCL’s umbrella. The web series will launch simultaneously with its opening episode on Ditto TV and YouTube.

    The platform is focused on markets like the US, UK, Europe, Australia, New Zealand, Middle East, Asia Pacific and some parts of Africa and had recently launched advertiser based video on demand model Ozee.

    dittoTV also plans to carry non-Indian content shortly in the markets where it has been launched.

    With a presence in over 175 countries and a strong content base of over 1000 movies, 4000+ shows and 450+ TV shows, dittoTV has already obtained the largest base for OTT content consumed across the country.

  • dittoTV to launch new youth centric web series ‘Strugglers’

    dittoTV to launch new youth centric web series ‘Strugglers’

    MUMBAI: Zee Digital Convergence Limited’s OTT platform dittoTV has a new feather added to its hat. Zee Digital-Original Content will release a web series titled Strugglers which will go on air from 22 March 2016. The youth centric series revolves around four young boys contemplating a common dream to make a mark in bollywood.

    With only lucky few getting an opportunity to get into the glamorous entertainment industry, the group decides on taking the ‘not so taken’ adventurous road by turning into making a porn movie.

    Catering to the younger mindsets, the 10 episodic series has been divided into two parts. With a long weekend right round the corner, the first four episodes will go on air on 22nd while the rest 6 episodes will entertain the viewers on 23rd.

    The story sheds light on four oddball characters played by Meherzaan Mazda, Errol Marks, Vaibhav Raj Gupta and Ajay Jadhav. They share a common ambition of entering the film industry to which they fail. The group of boys decide on making a porn film in order to gain recognition which kick-starts a great mis-adventure taking them on a roller-coaster ride of sleepless nights, hilarious happenings, devastating heartbreaks and self-liberation.

    Speaking about the new series, DittoTV business head Archana Anand says, “The plot of the series is extremely funny and positive. This is a highly entertaining and youth centric offering and we are hoping to get the audience hooked to dittoTV via a continuous stream of such interesting and engaging series. We have placed it back-to-back so that the viewers can binge-watch the entire series on the coming long weekend”.

    Produced by RPG group, the series might also move to the other channels under ZDCL’s umbrella. The web series will launch simultaneously with its opening episode on Ditto TV and YouTube.

    The platform is focused on markets like the US, UK, Europe, Australia, New Zealand, Middle East, Asia Pacific and some parts of Africa and had recently launched advertiser based video on demand model Ozee.

    dittoTV also plans to carry non-Indian content shortly in the markets where it has been launched.

    With a presence in over 175 countries and a strong content base of over 1000 movies, 4000+ shows and 450+ TV shows, dittoTV has already obtained the largest base for OTT content consumed across the country.

  • OZEE plans to expand reach through brand campaign created by Point of View Brandcom

    OZEE plans to expand reach through brand campaign created by Point of View Brandcom

    MUMBAI: Ozee, the new Video-On-Demand platform form Zee Digital Convergence Ltd. (ZDCL) has rolled out a campaign to build awareness for the brand. Conceptualised by Point of View Brandcom India Pvt. Ltd. (POV), the campaign covers TVC, print, out-of-home, digital and social mediums. With the idea of ‘Entertainment Now’, the campaign captures the simple ethos that there is an entire generation of audiences that expects the world to revolve around their pace of life.

    POV founder and CEO Vishant Kotian said, “The Entertainment Now campaign is an over-the-top, comic take on what we are seeing all around us. A generation that has got used to doing things at their pace and everything else has to wait while they are doing their thing. The initial response to the campaign has been phenomenal, specially the ‘Not Now’ sound track. We’re confident this campaign will create a brand to watch out for in the category.”

    “This has been a fun campaign to do and execute. Between the client and us, we instantly recognized that we had a kick ass idea. Fortunately, the entire creative deck looks slick and has turned out the way we visualized it. More importantly, the idea has really come alive seamlessly across mediums, be it digital, the TVC, the design touch points, or others,” said POV chief creative officer Bhushan Pandit.

    Ozee business head Karan Jaitapkar said, “People are too busy living their lives to be tied down to appointment viewing. OZEE is built around this need and delivers superb video entertainment content to its audiences, anytime, anywhere. While the product is committed to keeping the simple yet astute “click to play” promise, the brand campaign also captures this ethos beautifully using a very simple, effective idea for its messaging.”

    The links of the new campaign are:

  • OZEE plans to expand reach through brand campaign created by Point of View Brandcom

    OZEE plans to expand reach through brand campaign created by Point of View Brandcom

    MUMBAI: Ozee, the new Video-On-Demand platform form Zee Digital Convergence Ltd. (ZDCL) has rolled out a campaign to build awareness for the brand. Conceptualised by Point of View Brandcom India Pvt. Ltd. (POV), the campaign covers TVC, print, out-of-home, digital and social mediums. With the idea of ‘Entertainment Now’, the campaign captures the simple ethos that there is an entire generation of audiences that expects the world to revolve around their pace of life.

    POV founder and CEO Vishant Kotian said, “The Entertainment Now campaign is an over-the-top, comic take on what we are seeing all around us. A generation that has got used to doing things at their pace and everything else has to wait while they are doing their thing. The initial response to the campaign has been phenomenal, specially the ‘Not Now’ sound track. We’re confident this campaign will create a brand to watch out for in the category.”

    “This has been a fun campaign to do and execute. Between the client and us, we instantly recognized that we had a kick ass idea. Fortunately, the entire creative deck looks slick and has turned out the way we visualized it. More importantly, the idea has really come alive seamlessly across mediums, be it digital, the TVC, the design touch points, or others,” said POV chief creative officer Bhushan Pandit.

    Ozee business head Karan Jaitapkar said, “People are too busy living their lives to be tied down to appointment viewing. OZEE is built around this need and delivers superb video entertainment content to its audiences, anytime, anywhere. While the product is committed to keeping the simple yet astute “click to play” promise, the brand campaign also captures this ethos beautifully using a very simple, effective idea for its messaging.”

    The links of the new campaign are: