ITV

Category: Over The Top Services

  • Sports OTT VEQTA launches its mobile app for sports programming

    Sports OTT VEQTA launches its mobile app for sports programming

    NEW DELHI: India’s first digital broadcast network (OTT) VEQTA dedicated to sports has launched its flagship sports app which is now available for all android and IOS based mobile phones on the respective app stores.

    Sports fans in India will now be able to watch a unique selection of amazing sports content from around the globe across Football, Cricket, Mixed Martial Arts, Wrestling, Basketball, Motorsports, Tennis, Golf, Olympic Sports and many more from the most authentic sources all over the world.

    Founded by sports and financial sector leaders Vikram Tanwar, Varun Mathur, and Gaurav Gill, VEQTA aims to become the home of sport in India by serving fans a selection of the best diverse sports content from across the globe through Video On Demand and Live Streaming.

    Talking about the launch, Co-founder and Director Gaurav Gill said, “VEQTA will redefine how sports fans in India consume sport. Through our unique licensed and studio developed sports content, our innovative offering will engage users with the kind of width and depth of sports content that has previously not been available in India. We will continue to innovate with our technology and expand our content portfolio to better serve the evolving needs of sports fans. VEQTA is the one app that every sports fan must have.”

    VEQTA had already received seed investment a few months ago and has recently signed a number of partnerships and sports content licenses with leading sports personalities and organizations including partnerships with some of the leading mixed martial arts promotions.

    It has also announced its partnerships with International Mixed Martial Arts Federation (IMMAF) and BAMMA, to bring all the MMA action to sports fans in India.

    Mixed Martial Arts is one of the fastest growing sports in the country and is followed by millions of fans in India. In spite of the growing popularity of the sport, the availability of high quality MMA content is very limited. In two exciting new deals,VEQTA has partnered with IMMAF, a democratic hub for national MMA federations and BAMMA, a mixed martial arts promotion based in the United Kingdom, to bring world class MMA action to fans in India.

    Co-founder & Director of VEQTA Varun Mathur said, “The high paced action of Mixed Martial Arts (MMA) has made it one of the most engaging and popular fight sports in India and our partnerships with IMMAF and BAMMA are another step towards offering world class content to these fans in the country. We are committed to building a strong fight sports portfolio led by MMA action that will be witnessed here for the first time. VEQTA aims to become the destination of choice for fans in India by providing a holistic digital viewing experience across a variety of sports.”

    IMMAF President Kerrith Brown said, “We are excited to commence this partnership with VEQTA, which will seeIMMAF athletes gain exposure across India. With its population of 1.2+ billion and sports spectatorship booming, India is a much coveted market for sports brands and we feel privileged to be enabled to reach MMA fans in the region. India is also home to one of IMMAF’s strongest national federations, the All India Mixed Martial Arts Association (AIMMAA), which has presence across more than 20 states within the country. We are pleased to announce that Team India’s supporters and sports fans back home can now catch up on their Amateur MMA team’s achievements at IMMAF championships events in 2016 and beyond.”

    BAMMA CEO David Green said, “We are excited at our first foray into the market in India with our partners, VEQTA, and we are looking forward to showcase some of the finest MMA action to the population”

  • Sports OTT VEQTA launches its mobile app for sports programming

    Sports OTT VEQTA launches its mobile app for sports programming

    NEW DELHI: India’s first digital broadcast network (OTT) VEQTA dedicated to sports has launched its flagship sports app which is now available for all android and IOS based mobile phones on the respective app stores.

    Sports fans in India will now be able to watch a unique selection of amazing sports content from around the globe across Football, Cricket, Mixed Martial Arts, Wrestling, Basketball, Motorsports, Tennis, Golf, Olympic Sports and many more from the most authentic sources all over the world.

    Founded by sports and financial sector leaders Vikram Tanwar, Varun Mathur, and Gaurav Gill, VEQTA aims to become the home of sport in India by serving fans a selection of the best diverse sports content from across the globe through Video On Demand and Live Streaming.

    Talking about the launch, Co-founder and Director Gaurav Gill said, “VEQTA will redefine how sports fans in India consume sport. Through our unique licensed and studio developed sports content, our innovative offering will engage users with the kind of width and depth of sports content that has previously not been available in India. We will continue to innovate with our technology and expand our content portfolio to better serve the evolving needs of sports fans. VEQTA is the one app that every sports fan must have.”

    VEQTA had already received seed investment a few months ago and has recently signed a number of partnerships and sports content licenses with leading sports personalities and organizations including partnerships with some of the leading mixed martial arts promotions.

    It has also announced its partnerships with International Mixed Martial Arts Federation (IMMAF) and BAMMA, to bring all the MMA action to sports fans in India.

    Mixed Martial Arts is one of the fastest growing sports in the country and is followed by millions of fans in India. In spite of the growing popularity of the sport, the availability of high quality MMA content is very limited. In two exciting new deals,VEQTA has partnered with IMMAF, a democratic hub for national MMA federations and BAMMA, a mixed martial arts promotion based in the United Kingdom, to bring world class MMA action to fans in India.

    Co-founder & Director of VEQTA Varun Mathur said, “The high paced action of Mixed Martial Arts (MMA) has made it one of the most engaging and popular fight sports in India and our partnerships with IMMAF and BAMMA are another step towards offering world class content to these fans in the country. We are committed to building a strong fight sports portfolio led by MMA action that will be witnessed here for the first time. VEQTA aims to become the destination of choice for fans in India by providing a holistic digital viewing experience across a variety of sports.”

    IMMAF President Kerrith Brown said, “We are excited to commence this partnership with VEQTA, which will seeIMMAF athletes gain exposure across India. With its population of 1.2+ billion and sports spectatorship booming, India is a much coveted market for sports brands and we feel privileged to be enabled to reach MMA fans in the region. India is also home to one of IMMAF’s strongest national federations, the All India Mixed Martial Arts Association (AIMMAA), which has presence across more than 20 states within the country. We are pleased to announce that Team India’s supporters and sports fans back home can now catch up on their Amateur MMA team’s achievements at IMMAF championships events in 2016 and beyond.”

    BAMMA CEO David Green said, “We are excited at our first foray into the market in India with our partners, VEQTA, and we are looking forward to showcase some of the finest MMA action to the population”

  • Yupp TV gets into bed with Silly Monks

    Yupp TV gets into bed with Silly Monks

    MUMBAI: A new courtship has just been concluded. YuppTV Bazaar, India’s leading online marketplace for high quality premium video content, has entered into a strategic alliance with Silly Monks. As a creative agency, Silly Monks has established a strong foot holding in the content production domain with its premium regional content.

    Following the partnership, users of YuppTV Bazaar will now be able to easily access new and refreshing Hindi, Telugu, Tamil and Malayalam content. Under the arrangement between the two, the duo is set to make movie trailers, music videos, interviews and events in the Tollywood, Mollywoood and Kollywood film industry available at YuppTV Bazaar.

    Users will now be able to access South Indian entertainment and celebrity gossip on the go and also follow the popular and first ever Telugu web series, Mudda Pappu Avakai.

    Says Yupp TV Founder & CEO Uday Reddy: “We are excited to be partnering with Silly Monks and further extending our assortment of curated content on YuppTV Bazaar. We are affirmative that users will enjoy the new addition in our bouquet of entertaining content.”

    Echoing the same thought Silly Monks Entertainment founder & managing director Sanjay Reddy adds: “We are proud to be associated with YuppTV Bazaar and present our content on the platform. Owing to the massive reach of YuppTV, we hope to reach out to and entertain hither to unexplored users. We expect tremendous advantages for both the companies resulting out of this synergy.”

  • Yupp TV gets into bed with Silly Monks

    Yupp TV gets into bed with Silly Monks

    MUMBAI: A new courtship has just been concluded. YuppTV Bazaar, India’s leading online marketplace for high quality premium video content, has entered into a strategic alliance with Silly Monks. As a creative agency, Silly Monks has established a strong foot holding in the content production domain with its premium regional content.

    Following the partnership, users of YuppTV Bazaar will now be able to easily access new and refreshing Hindi, Telugu, Tamil and Malayalam content. Under the arrangement between the two, the duo is set to make movie trailers, music videos, interviews and events in the Tollywood, Mollywoood and Kollywood film industry available at YuppTV Bazaar.

    Users will now be able to access South Indian entertainment and celebrity gossip on the go and also follow the popular and first ever Telugu web series, Mudda Pappu Avakai.

    Says Yupp TV Founder & CEO Uday Reddy: “We are excited to be partnering with Silly Monks and further extending our assortment of curated content on YuppTV Bazaar. We are affirmative that users will enjoy the new addition in our bouquet of entertaining content.”

    Echoing the same thought Silly Monks Entertainment founder & managing director Sanjay Reddy adds: “We are proud to be associated with YuppTV Bazaar and present our content on the platform. Owing to the massive reach of YuppTV, we hope to reach out to and entertain hither to unexplored users. We expect tremendous advantages for both the companies resulting out of this synergy.”

  • Harini Calamur, intellect behind LeEco’s content strategy in India

    Harini Calamur, intellect behind LeEco’s content strategy in India

    MUMBAI: After a successful run with Zee Media Corporation Limited as the head digital content for news, Harini Calamur is enthralled on joining LeEco as the head for original content.

    LeEco has shown signs of aggression and has announced a slew of content initiatives and acquisitions in Asia over the past few months. 

    “It’s a fun place to be in. Content consumption patterns are moving to mobile phones now. It’s exciting to see the increasing demand for intriguing content from Indian viewers. Delivering gripping content to the viewers is pleasing”, says Calamur.

    She is responsible for developing original content for LeEco’s OTT platforms in India across languages and genres. During her tenure with Zee, Calamur conceptualized, designed, and implement a digital news content strategy for all the news brands of the group –dna and Zee News and regional variants. She moved the entities from companion websites to digital products, with loyal audiences and advertisers and also launched the hyperlocal platform for the group, iamin.in, present in 36 locations across India.

    The global internet and technology conglomerate LeEco is also called the Netflix of China for its content eco-system. The soon to launch platform plans to produce as well as commission content for its viewers in India. It has Atul Jain as the COO Smart Electronics Business in conjunction with Debashish Ghosh COO looking after the entire Indian content business and Divya Dixit as director of content marketing for India.

    The company recently launched its flagship superphones, Le Max and Le1s, in the Indian market. As a partner, ErosNow will be integrated within the Le ecosystem of internet enabled smartphones and smart televisions, showcasing ErosNow’s Bollywood films, music and originals. Devices will include a one-year premium subscription to ErosNow service pre-bundled with the purchase of the phones. The launch of Le 2 Superphone by LeEco has stirred the pricing landscape in India and has given a new lease of vibrancy to the smartphone market in India.

    LeEco has once again renewed its exclusive partnership with Flipkart. An agreement cementing this alliance was signed off between Atul Jain and Flipkart chief marketing officer Samardeep Subandh.

  • Harini Calamur, intellect behind LeEco’s content strategy in India

    Harini Calamur, intellect behind LeEco’s content strategy in India

    MUMBAI: After a successful run with Zee Media Corporation Limited as the head digital content for news, Harini Calamur is enthralled on joining LeEco as the head for original content.

    LeEco has shown signs of aggression and has announced a slew of content initiatives and acquisitions in Asia over the past few months. 

    “It’s a fun place to be in. Content consumption patterns are moving to mobile phones now. It’s exciting to see the increasing demand for intriguing content from Indian viewers. Delivering gripping content to the viewers is pleasing”, says Calamur.

    She is responsible for developing original content for LeEco’s OTT platforms in India across languages and genres. During her tenure with Zee, Calamur conceptualized, designed, and implement a digital news content strategy for all the news brands of the group –dna and Zee News and regional variants. She moved the entities from companion websites to digital products, with loyal audiences and advertisers and also launched the hyperlocal platform for the group, iamin.in, present in 36 locations across India.

    The global internet and technology conglomerate LeEco is also called the Netflix of China for its content eco-system. The soon to launch platform plans to produce as well as commission content for its viewers in India. It has Atul Jain as the COO Smart Electronics Business in conjunction with Debashish Ghosh COO looking after the entire Indian content business and Divya Dixit as director of content marketing for India.

    The company recently launched its flagship superphones, Le Max and Le1s, in the Indian market. As a partner, ErosNow will be integrated within the Le ecosystem of internet enabled smartphones and smart televisions, showcasing ErosNow’s Bollywood films, music and originals. Devices will include a one-year premium subscription to ErosNow service pre-bundled with the purchase of the phones. The launch of Le 2 Superphone by LeEco has stirred the pricing landscape in India and has given a new lease of vibrancy to the smartphone market in India.

    LeEco has once again renewed its exclusive partnership with Flipkart. An agreement cementing this alliance was signed off between Atul Jain and Flipkart chief marketing officer Samardeep Subandh.

  • Graphic India ropes in Narendra Deshpande as senior VP of production & animation

    Graphic India ropes in Narendra Deshpande as senior VP of production & animation

    MUMBAI: Graphic India has announced the hire of veteran animation executive, Narendra Deshpande as senior vice president of production and animation. Deshpande will work closely with Graphic India’s Co-Founder and CEO, Sharad Devarajanand its EVP, Creative, Jeevan J. Kang, to scale up Graphic’s original animation production across television and digital platforms.

    “Narendra brings to Graphic India two decades of animation production experience and excellence and it’s our great honor to have him join us in our mission to create original Indian characters and stories that captivate the imaginations of audiences around the world,” said Devarajan. “With an ever increasing number of new animated shows in production and development, Narendra will oversee our production scale-up and build a world-class execution pipeline.”

    “After an enriching journey of 20 years in the animation industry, having learned a lot from each and every experience, I am now joining Graphic India with new hope and a new dream. With the intention to be more perfect, acquire more knowledge with open arms andaim to achieve great heights,” added Desphande. “With my dedication, devotion to my work and a bagful of new ideas, I had heard that if you ‘Choose a job you love, you will never have to work a day in your life’, and that’s exactly what I am going to do as pleasure in work gives perfection. I believe in hard work to get desired results. No gains without pains. Looking forward to a fantastic time at Graphic India.”

    Graphic India is a character entertainment company focused on creating leading characters, comics and stories through animation, comics and digital platforms. Graphic believes that India is home to some of the most creative talent in the world, with more than 500 million people under the age of 25 and more than 900 million mobile phone users in the country.

    The Company’s animated shows include, Chakra The Invincible, with superhero icon, Stan Lee and has appeared on Cartoon Network/Toonami as well as the Angry Birds ToonsTV platform.

    Phantom Films recently announced a partnership with Graphic for a live-action Bollywood film based on Chakra, to be directed by acclaimed filmmaker, Vikramaditya Motwane. They are also also working with acclaimed actor, Amitabh Bachchan on the launch of his first animated series, Astra Force, which will appear on Disney Channel later this year. It was also recently announced that Graphic India is working with filmmaker SS Rajamouli and Arka Media Works to create new content around the hit film,Baahubali.

    Graphic India is owned by U.S. comic book Company, Liquid Comics LLC, CA Media LP, the Asian investment arm of The Chernin Group, LLC (TCG) and NYC Media Group, Start Media.

  • Graphic India ropes in Narendra Deshpande as senior VP of production & animation

    Graphic India ropes in Narendra Deshpande as senior VP of production & animation

    MUMBAI: Graphic India has announced the hire of veteran animation executive, Narendra Deshpande as senior vice president of production and animation. Deshpande will work closely with Graphic India’s Co-Founder and CEO, Sharad Devarajanand its EVP, Creative, Jeevan J. Kang, to scale up Graphic’s original animation production across television and digital platforms.

    “Narendra brings to Graphic India two decades of animation production experience and excellence and it’s our great honor to have him join us in our mission to create original Indian characters and stories that captivate the imaginations of audiences around the world,” said Devarajan. “With an ever increasing number of new animated shows in production and development, Narendra will oversee our production scale-up and build a world-class execution pipeline.”

    “After an enriching journey of 20 years in the animation industry, having learned a lot from each and every experience, I am now joining Graphic India with new hope and a new dream. With the intention to be more perfect, acquire more knowledge with open arms andaim to achieve great heights,” added Desphande. “With my dedication, devotion to my work and a bagful of new ideas, I had heard that if you ‘Choose a job you love, you will never have to work a day in your life’, and that’s exactly what I am going to do as pleasure in work gives perfection. I believe in hard work to get desired results. No gains without pains. Looking forward to a fantastic time at Graphic India.”

    Graphic India is a character entertainment company focused on creating leading characters, comics and stories through animation, comics and digital platforms. Graphic believes that India is home to some of the most creative talent in the world, with more than 500 million people under the age of 25 and more than 900 million mobile phone users in the country.

    The Company’s animated shows include, Chakra The Invincible, with superhero icon, Stan Lee and has appeared on Cartoon Network/Toonami as well as the Angry Birds ToonsTV platform.

    Phantom Films recently announced a partnership with Graphic for a live-action Bollywood film based on Chakra, to be directed by acclaimed filmmaker, Vikramaditya Motwane. They are also also working with acclaimed actor, Amitabh Bachchan on the launch of his first animated series, Astra Force, which will appear on Disney Channel later this year. It was also recently announced that Graphic India is working with filmmaker SS Rajamouli and Arka Media Works to create new content around the hit film,Baahubali.

    Graphic India is owned by U.S. comic book Company, Liquid Comics LLC, CA Media LP, the Asian investment arm of The Chernin Group, LLC (TCG) and NYC Media Group, Start Media.

  • Digital space is no longer about just viewing content on multiple devices: Subhash Chandra

    Digital space is no longer about just viewing content on multiple devices: Subhash Chandra

    MUMBAI: With digital content becoming increasingly mainstream, media juggernaut Zee Entertainment Enterprise Ltd (Zeel) is taking extensive measures to drive larger market share of consumer eyeballs. The group intends to push for inorganic growth through improved content services and plans to leverage constant innovation to engage and ensure consumer stickiness on their media platforms

    Zeel plans to monetise its digital offerings like dittoTV and OZEE through a mix of strategies including tie-ups with advertisers, targeted SEO and band solutions. To grow the subscription side of the digital business, the group will focus on multiple technological innovations that empowers consumer to get more by paying less and will allow better user experience and seamless content.

    “The global media and entertainment industry is expected to grow at a CAGR of 4 per cent during 2015-18 to reach around $ 2.3 trillion. This may seem modest in relative terms but its absolute impact is significant… the share of various media is constantly getting recalibrated with digital growing at the fastest rate,” says ZEEL Chairman Subhash Chandra in the annual report 2015-16.

    Further adding, “The digital space is no longer about just viewing content on multiple devices. On-demand viewing patterns have resulted in newer content formats, crisper episodes and differentiated content packaging tailor-made to audience preferences. This is where our expertise of rightly gauging the audience pulse is being leveraged ensuring that rich, engaging and relevant content is offered to our viewers across the globe.”

    According to Chandra, India will be at the cusp of the transformation in the entertainment industry. Chandra and his team are definitely taking instrumental steps in achieving their long term goals and objectives. Its ditto TV offers its subscribers a complete on-the-go entertainment experience with a choice of over 120 premium live channels and over 40,000 hours of on demand content across TV shows, movies and videos. While all the Zeel channels form part of the ditto TV bouquet, it also aggregates both live and on-demand content from other broadcasters to cater to viewer preferences across genres and languages. ditto TV stands apart from other players for its ‘desh ka TV’ and ‘bees ka TV’ feature through which viewers can watch top shows, hours before their telecast along with digital premieres of movies. The platform has also entered the Limca Book of Records for being the only OTT service with the largest bouquet of channels across 13 languages.

    “However, the share of wallet that entertainment commands today is lower than the global average presenting a great opportunity for growth,” he says.

    The riposte recently launched dittoTV with a bouquet of 100 plus channels at a price point of just Rs 20 per month. The price gets even more lip smacking for users subscribing for three months (Rs 50), six months (Rs 90) and annually (Rs 170). The platform has tied up with major Indian broadcasters with the exception of the SunTV group and Star India giving it a portfolio of 100+ Hindi, English and regional language channels, encompassing general entertainment, sports, movies, news and lifestyle on board.

    “With the new avatar of dittoTV, we aim to change the media landscape to suit the evolving media consumption preferences of consumers. It will allow users to control where they watch television in a way that has not been possible before. We are proud to present a platform that will help scale up this transformation by making it affordable for people across a wide economic spectrum,” voices Zeel MD & CEO Punit Goenka.

    OZEE, Zeel’s free of cost VOD platform, launched to provide the vast library of entertainment on anytime anywhere basis, across devices. The platform showcases the latest and full episodes of TV shows from popular Zeel channels like Zee TV, & TV, Zee Marathi, Zee Telugu, Zee Tamil and more. The platform also hosts a vast library of popular music hits from Zee Music Company, and full length movies in Hindi and regional languages. It offers entertainment to over 11.6 mn users, generating 114.4 mn page views and 75.4 mn video views as of March 2016.

    Zeel’s international OTT service, Zee Family TV streams over 30 live channels and has 2,000 plus movies on demand besides 25,000 plus hours of library content. It has over 86,000 users and is available across 152 countries. Zee Family TV is available across devices, and has considerably helped in curbing piracy.

    “Increasing urbanisation coupled with the Phase III and IV digitisation by the government is ensuring better entertainment infrastructure and a more addressable and understandable. Zeel is proactively reorganising its operations focusing on newer delivery formats and ramping up its digital business in line with the changing dynamics of the operating environment,” opines Chandra.

    The media brand offers content in multiple languages and has a strong presence in over 171 countries with a total viewership of 1 billion around the globe. It has a network share of 17.9 per cent while its total revenue comes close to Rs 58,515 million.

  • Digital space is no longer about just viewing content on multiple devices: Subhash Chandra

    Digital space is no longer about just viewing content on multiple devices: Subhash Chandra

    MUMBAI: With digital content becoming increasingly mainstream, media juggernaut Zee Entertainment Enterprise Ltd (Zeel) is taking extensive measures to drive larger market share of consumer eyeballs. The group intends to push for inorganic growth through improved content services and plans to leverage constant innovation to engage and ensure consumer stickiness on their media platforms

    Zeel plans to monetise its digital offerings like dittoTV and OZEE through a mix of strategies including tie-ups with advertisers, targeted SEO and band solutions. To grow the subscription side of the digital business, the group will focus on multiple technological innovations that empowers consumer to get more by paying less and will allow better user experience and seamless content.

    “The global media and entertainment industry is expected to grow at a CAGR of 4 per cent during 2015-18 to reach around $ 2.3 trillion. This may seem modest in relative terms but its absolute impact is significant… the share of various media is constantly getting recalibrated with digital growing at the fastest rate,” says ZEEL Chairman Subhash Chandra in the annual report 2015-16.

    Further adding, “The digital space is no longer about just viewing content on multiple devices. On-demand viewing patterns have resulted in newer content formats, crisper episodes and differentiated content packaging tailor-made to audience preferences. This is where our expertise of rightly gauging the audience pulse is being leveraged ensuring that rich, engaging and relevant content is offered to our viewers across the globe.”

    According to Chandra, India will be at the cusp of the transformation in the entertainment industry. Chandra and his team are definitely taking instrumental steps in achieving their long term goals and objectives. Its ditto TV offers its subscribers a complete on-the-go entertainment experience with a choice of over 120 premium live channels and over 40,000 hours of on demand content across TV shows, movies and videos. While all the Zeel channels form part of the ditto TV bouquet, it also aggregates both live and on-demand content from other broadcasters to cater to viewer preferences across genres and languages. ditto TV stands apart from other players for its ‘desh ka TV’ and ‘bees ka TV’ feature through which viewers can watch top shows, hours before their telecast along with digital premieres of movies. The platform has also entered the Limca Book of Records for being the only OTT service with the largest bouquet of channels across 13 languages.

    “However, the share of wallet that entertainment commands today is lower than the global average presenting a great opportunity for growth,” he says.

    The riposte recently launched dittoTV with a bouquet of 100 plus channels at a price point of just Rs 20 per month. The price gets even more lip smacking for users subscribing for three months (Rs 50), six months (Rs 90) and annually (Rs 170). The platform has tied up with major Indian broadcasters with the exception of the SunTV group and Star India giving it a portfolio of 100+ Hindi, English and regional language channels, encompassing general entertainment, sports, movies, news and lifestyle on board.

    “With the new avatar of dittoTV, we aim to change the media landscape to suit the evolving media consumption preferences of consumers. It will allow users to control where they watch television in a way that has not been possible before. We are proud to present a platform that will help scale up this transformation by making it affordable for people across a wide economic spectrum,” voices Zeel MD & CEO Punit Goenka.

    OZEE, Zeel’s free of cost VOD platform, launched to provide the vast library of entertainment on anytime anywhere basis, across devices. The platform showcases the latest and full episodes of TV shows from popular Zeel channels like Zee TV, & TV, Zee Marathi, Zee Telugu, Zee Tamil and more. The platform also hosts a vast library of popular music hits from Zee Music Company, and full length movies in Hindi and regional languages. It offers entertainment to over 11.6 mn users, generating 114.4 mn page views and 75.4 mn video views as of March 2016.

    Zeel’s international OTT service, Zee Family TV streams over 30 live channels and has 2,000 plus movies on demand besides 25,000 plus hours of library content. It has over 86,000 users and is available across 152 countries. Zee Family TV is available across devices, and has considerably helped in curbing piracy.

    “Increasing urbanisation coupled with the Phase III and IV digitisation by the government is ensuring better entertainment infrastructure and a more addressable and understandable. Zeel is proactively reorganising its operations focusing on newer delivery formats and ramping up its digital business in line with the changing dynamics of the operating environment,” opines Chandra.

    The media brand offers content in multiple languages and has a strong presence in over 171 countries with a total viewership of 1 billion around the globe. It has a network share of 17.9 per cent while its total revenue comes close to Rs 58,515 million.