ITV

Category: Over The Top Services

  • Hotstar launches interactive campaigns for Rio 2016 Olympic Games

    Hotstar launches interactive campaigns for Rio 2016 Olympic Games

    MUMBAI: Hotstar has launched a series of three heart-warming ad films to drive viewership and awareness about the unprecedented coverage it has planned for the upcoming Rio 2016 Olympic Games. With the creative thought of Life Gives You Tough Choices, the VOD platform’s campaign will offer viewers a variety of options to choose from.

    The complete campaign will be covered in a series of 3 films, 2 of which have already been released – the first, a heart-warming film in a family setting showcases the tough choices that a cute boy has to make in order to get what he wants: a peck on the cheek from his family members that he absolutely detests in exchange for their mobile phones to watch the 14 live streams simultaneously! The second campaign film humorously shows the predicament of a girl who’s struggling with simultaneous appointments she has with the sporting legends at the Rio 2016 Olympic Games as she decides what to watch.

    “Hotstar has emerged as the nation’s first choice for watching large sporting events, and sports aficionados have taken a keen liking for the interactive, data-rich experience that Hotstar offers. The coverage of the Rio 2016 Olympic Games on Hotstar will not only enable the viewers to watch all sporting events live, but also empower them to choose sports and games of their interest,” said a Hotstar spokesperson.

    The campaign has been fully designed and executed in-house by the creative team at Hotstar, and will be supported by a high-impact marketing campaign which will engage users across TV, social and digital platforms.

    Hotstar will cover all 42 sports with over 3000 hours of live coverage and video-on-demand. The unprecedented depth of coverage will be accompanied by the most sophisticated Olympics Video Player with a day-wise calendar of events with exact timings, quick links to live/recap, highlights & event statistics, as well as sport and country-wise medals tally.

    The app will have 14 Live feeds, whereas the interactive, data-rich video player on the web will present daily coverage running into multiple streams basis the events, access to day-wise listing of events, medals tally and the ability to personalize the experience by allowing the viewer to sort by the country/sport of his choice.

    The Rio 2016 Olympic Games begin from 5 August 2016 in Brazil with participation of the largest ever Olympic contingent from India.

  • Hotstar launches interactive campaigns for Rio 2016 Olympic Games

    Hotstar launches interactive campaigns for Rio 2016 Olympic Games

    MUMBAI: Hotstar has launched a series of three heart-warming ad films to drive viewership and awareness about the unprecedented coverage it has planned for the upcoming Rio 2016 Olympic Games. With the creative thought of Life Gives You Tough Choices, the VOD platform’s campaign will offer viewers a variety of options to choose from.

    The complete campaign will be covered in a series of 3 films, 2 of which have already been released – the first, a heart-warming film in a family setting showcases the tough choices that a cute boy has to make in order to get what he wants: a peck on the cheek from his family members that he absolutely detests in exchange for their mobile phones to watch the 14 live streams simultaneously! The second campaign film humorously shows the predicament of a girl who’s struggling with simultaneous appointments she has with the sporting legends at the Rio 2016 Olympic Games as she decides what to watch.

    “Hotstar has emerged as the nation’s first choice for watching large sporting events, and sports aficionados have taken a keen liking for the interactive, data-rich experience that Hotstar offers. The coverage of the Rio 2016 Olympic Games on Hotstar will not only enable the viewers to watch all sporting events live, but also empower them to choose sports and games of their interest,” said a Hotstar spokesperson.

    The campaign has been fully designed and executed in-house by the creative team at Hotstar, and will be supported by a high-impact marketing campaign which will engage users across TV, social and digital platforms.

    Hotstar will cover all 42 sports with over 3000 hours of live coverage and video-on-demand. The unprecedented depth of coverage will be accompanied by the most sophisticated Olympics Video Player with a day-wise calendar of events with exact timings, quick links to live/recap, highlights & event statistics, as well as sport and country-wise medals tally.

    The app will have 14 Live feeds, whereas the interactive, data-rich video player on the web will present daily coverage running into multiple streams basis the events, access to day-wise listing of events, medals tally and the ability to personalize the experience by allowing the viewer to sort by the country/sport of his choice.

    The Rio 2016 Olympic Games begin from 5 August 2016 in Brazil with participation of the largest ever Olympic contingent from India.

  • What’s driving the APAC broadcasting equipment market’s growth

    What’s driving the APAC broadcasting equipment market’s growth

    MUMBAI: Here’s another research report, which echoes what everyone has been saying about the growth of OTT services in the Asia Pacific region. But it is from the perspective of the equipment that is used to produce, and transmit and distribute content.

    Persistence Market Research’s latest report predicts that the overall broadcast equipment market in Asia Pacific is expected to grow healthily, along with traditional TV broadcast equipment, even as the IP converged broadcasting equipment segment shows the maximum growth.

    Consumers, especially in APAC, prefer access to audio-visual content over multiple devices such as tablets, smartphones and desktops. OTT players such as YouTube, Netflix, and Amazon Prime offer multimedia content that can be accessed across various platforms. This is a major factor driving growth of the market, says the report.

    Another peculiarity of the region is that various countries have low electricity penetration that is creating significant challenges for broadcasters. Infrastructure challenges such as lack of electricity and mismatch cabling can negatively affect growth of APAC broadcasting equipment market.

    Most key players in the APAC broadcasting equipment market are focused on carrying out promotional activities via industrial exhibitions to advertise their products and form strategic alliances with other broadcasting service providers to expand the reach of their business.

    For the report, Persistence Market Research has classified the sector into traditional TV broadcast, traditional radio broadcast, IP converged broadcasting and asset management systems.  And the APAC region has been broken down as follows: China, Japan, India, ASEAN, Australia and New Zealand and the  rest of APAC.

    The report has concluded that the overall APAC broadcast equipment market was valued at $2.49 billion in APAC in 2015.  It predicts that it will grow at an 8.1 per cent CAGR to touch $5.10 billion by 2024.

    And this is primarily being driven by the convergence of high definition (HD)  technologies such as 4K with IP. As per the report, 4K services are expected to be available on IP networks over the next four to five years via satellite launching and cable platforms.

    Traditional TV broadcast equipment

    The traditional TV broadcast segment accounted for 45.1 per cent share in terms of value of the total APAC broadcasting equipment market in 2015. Consumption of HD content in the region is increasing at a rapid clip, supported by rising sales of HD ready TVs. Valued at US 1.123 billion in 2015, it is expected to grow at a CAGR of 8.1 per cent between 2016 and 20124.

    The traditional TV broadcast equipment market is further segmented into cameras, monitors, routers, switchers, cable, transmitter, receiver and other accessories. The routers sub-segment is projected to expand at the highest CAGR of 9.2 per cent during the forecast period.
    Content creators across the region are shifting towards 4K cameras in order to capture high definition video. This is being supported by sales of 4K UHD televisions that has gained momentum due to rising disposable income in the region.

    IP converged broadcast equipment

    The IP converged broadcasting is projected to be the fastest growing segment in the APAC broadcasting equipment market, exhibiting a CAGR of 10 per cent during the forecast period. IP converged broadcasting is the emerging segment in broadcasting equipment market, where the IP network is used for the content delivery by broadcasters. The convergence of IP with broadcasting has enabled broadcasters to deliver content in real time in a more secure and reliable manner. It was valued at $453.3 million in 2015 and is expected to hit $1.06 billion by 2024.

    The Persistence Market Research report has further sub-segmented this category into media over IP, media contribution over IP and IP in studios and campuses.

    The traditional radio broadcast segment was valued at US$ 544 Mn in 2015 and is anticipated to register a CAGR of 7.5% during the forecast period.

    The key players in the APAC broadcasting equipment market include Media Excel Inc.(US), ChyronHego Corporation (US), TVU Networks Corporation (US), XOR Media Inc.(US), FOR-A Company (Japan), ORACLE Corporation (US), Unlimi-Tech Software Inc. (US), Grass Valley (Canada) and General Dynamics Mediaware (Australia).

  • What’s driving the APAC broadcasting equipment market’s growth

    What’s driving the APAC broadcasting equipment market’s growth

    MUMBAI: Here’s another research report, which echoes what everyone has been saying about the growth of OTT services in the Asia Pacific region. But it is from the perspective of the equipment that is used to produce, and transmit and distribute content.

    Persistence Market Research’s latest report predicts that the overall broadcast equipment market in Asia Pacific is expected to grow healthily, along with traditional TV broadcast equipment, even as the IP converged broadcasting equipment segment shows the maximum growth.

    Consumers, especially in APAC, prefer access to audio-visual content over multiple devices such as tablets, smartphones and desktops. OTT players such as YouTube, Netflix, and Amazon Prime offer multimedia content that can be accessed across various platforms. This is a major factor driving growth of the market, says the report.

    Another peculiarity of the region is that various countries have low electricity penetration that is creating significant challenges for broadcasters. Infrastructure challenges such as lack of electricity and mismatch cabling can negatively affect growth of APAC broadcasting equipment market.

    Most key players in the APAC broadcasting equipment market are focused on carrying out promotional activities via industrial exhibitions to advertise their products and form strategic alliances with other broadcasting service providers to expand the reach of their business.

    For the report, Persistence Market Research has classified the sector into traditional TV broadcast, traditional radio broadcast, IP converged broadcasting and asset management systems.  And the APAC region has been broken down as follows: China, Japan, India, ASEAN, Australia and New Zealand and the  rest of APAC.

    The report has concluded that the overall APAC broadcast equipment market was valued at $2.49 billion in APAC in 2015.  It predicts that it will grow at an 8.1 per cent CAGR to touch $5.10 billion by 2024.

    And this is primarily being driven by the convergence of high definition (HD)  technologies such as 4K with IP. As per the report, 4K services are expected to be available on IP networks over the next four to five years via satellite launching and cable platforms.

    Traditional TV broadcast equipment

    The traditional TV broadcast segment accounted for 45.1 per cent share in terms of value of the total APAC broadcasting equipment market in 2015. Consumption of HD content in the region is increasing at a rapid clip, supported by rising sales of HD ready TVs. Valued at US 1.123 billion in 2015, it is expected to grow at a CAGR of 8.1 per cent between 2016 and 20124.

    The traditional TV broadcast equipment market is further segmented into cameras, monitors, routers, switchers, cable, transmitter, receiver and other accessories. The routers sub-segment is projected to expand at the highest CAGR of 9.2 per cent during the forecast period.
    Content creators across the region are shifting towards 4K cameras in order to capture high definition video. This is being supported by sales of 4K UHD televisions that has gained momentum due to rising disposable income in the region.

    IP converged broadcast equipment

    The IP converged broadcasting is projected to be the fastest growing segment in the APAC broadcasting equipment market, exhibiting a CAGR of 10 per cent during the forecast period. IP converged broadcasting is the emerging segment in broadcasting equipment market, where the IP network is used for the content delivery by broadcasters. The convergence of IP with broadcasting has enabled broadcasters to deliver content in real time in a more secure and reliable manner. It was valued at $453.3 million in 2015 and is expected to hit $1.06 billion by 2024.

    The Persistence Market Research report has further sub-segmented this category into media over IP, media contribution over IP and IP in studios and campuses.

    The traditional radio broadcast segment was valued at US$ 544 Mn in 2015 and is anticipated to register a CAGR of 7.5% during the forecast period.

    The key players in the APAC broadcasting equipment market include Media Excel Inc.(US), ChyronHego Corporation (US), TVU Networks Corporation (US), XOR Media Inc.(US), FOR-A Company (Japan), ORACLE Corporation (US), Unlimi-Tech Software Inc. (US), Grass Valley (Canada) and General Dynamics Mediaware (Australia).

  • Kerala MSO Asianet launches regional OTT service

    Kerala MSO Asianet launches regional OTT service

    MUMBAI: This is for those folks who gorge on regional content – especially southern Indian language content. And can’t get enough of it.

    Coming up is a mobile app or OTT service that offers them a 50 plus strong bouquet of select popular live TV channels in Malayalam, Tamil and other regional languages besides 100 internet radio channels. And it can be downloaded and played on both Android or iOs devices.

    Called Asianet Mobile TV+, the OTT service has been launched by leading Kerala-based cable TV and broadband service provider in Kerala Asianet Satellite Communciations. It can be downloaded from the Google Play store or Apple App Store. Registration and activation can be done at http://asianetmobiletv.com.

    The OTT platform’s bouquet consists of a mix of channels offering entertainment, news, travel, lifestyle and spiritual segments channels, company officials were reported as saying. The TV channels that are listed on its web site as being part of the subscription pack include: Asianet, ACV, Kairali, Sakhi, Janam, FlowersTV, Jeevan, Amrita, Kamudy, Kappa, People, Reporter, Shalom, Polimer, Captain TV, Kalaignar, Vasanth, Murasu, Enter10, Sankara, and Music India. Hungama, Pling, Box UK are some of the internet radio streaming channels that subscribers can sign on for.

    On offer are various subscription packs ranging from two months to six months and a year. But it is giving away a month’s free subscription of TV and radio channels.

    “It’s our endeavour to entertain the non-resident Malayalee community across the world with our bouquet of popular Malayalam channels. We have made use of the latest technology to enable our viewers to experience the best of Malayalam home entertainment, any time, any where and to access content across multiple platforms. We would shortly be extending our services to other Indian languages also. Additional features like Catch-up TV / Movies, TV Shows, video on demand and live events are being incorporated soon into our OTT service,” says the Asianet Mobile website.

    The company claims it is the first MSO in the country to launch an OTT service. It has partnered with XperioLabs as the platform for the mobile app service. Its management says it is readying to offer value added services through its OTT play to transform itself into a lifestyle services provider.

  • Kerala MSO Asianet launches regional OTT service

    Kerala MSO Asianet launches regional OTT service

    MUMBAI: This is for those folks who gorge on regional content – especially southern Indian language content. And can’t get enough of it.

    Coming up is a mobile app or OTT service that offers them a 50 plus strong bouquet of select popular live TV channels in Malayalam, Tamil and other regional languages besides 100 internet radio channels. And it can be downloaded and played on both Android or iOs devices.

    Called Asianet Mobile TV+, the OTT service has been launched by leading Kerala-based cable TV and broadband service provider in Kerala Asianet Satellite Communciations. It can be downloaded from the Google Play store or Apple App Store. Registration and activation can be done at http://asianetmobiletv.com.

    The OTT platform’s bouquet consists of a mix of channels offering entertainment, news, travel, lifestyle and spiritual segments channels, company officials were reported as saying. The TV channels that are listed on its web site as being part of the subscription pack include: Asianet, ACV, Kairali, Sakhi, Janam, FlowersTV, Jeevan, Amrita, Kamudy, Kappa, People, Reporter, Shalom, Polimer, Captain TV, Kalaignar, Vasanth, Murasu, Enter10, Sankara, and Music India. Hungama, Pling, Box UK are some of the internet radio streaming channels that subscribers can sign on for.

    On offer are various subscription packs ranging from two months to six months and a year. But it is giving away a month’s free subscription of TV and radio channels.

    “It’s our endeavour to entertain the non-resident Malayalee community across the world with our bouquet of popular Malayalam channels. We have made use of the latest technology to enable our viewers to experience the best of Malayalam home entertainment, any time, any where and to access content across multiple platforms. We would shortly be extending our services to other Indian languages also. Additional features like Catch-up TV / Movies, TV Shows, video on demand and live events are being incorporated soon into our OTT service,” says the Asianet Mobile website.

    The company claims it is the first MSO in the country to launch an OTT service. It has partnered with XperioLabs as the platform for the mobile app service. Its management says it is readying to offer value added services through its OTT play to transform itself into a lifestyle services provider.

  • YuppTV is back on Roku Players and Roku TVs

    YuppTV is back on Roku Players and Roku TVs

    MUMBAI: YuppTV has made its comeback on the Roku platform in the USA and Canada, introducing its extensively updated video content, packaged in a superior and advanced user interface.

    Roku users in USA and Canada will now be able to access YuppTV’s 200+ Live TV channels, Catch-up TV and YuppFlix, the largest Bollywood and South Asian regional language movie catalogue, with more than 5,000 titles. Further enhancing the content offering, the app will also offer online movie premiers mostly within three weeks of the release in YuppTV’s Pay per View movies.

    In 2010, YuppTV has been the first Live TV channel on the Roku platform, which includes the Roku Streaming Stick, Roku Streaming players and Roku TV, providing Indian expat community, easy access to high quality South Asian entertainment content. Post 2012, the channel continued to provide the content to other markets, except USA & Canada.

    Speaking at the launch,YuppTV founder and CEO Uday Reddy said, “We are thrilled to launch our updated YuppTV app on the Roku platform in USA & Canada. Incepted with the vision of providing the most authentic and entertaining Indian national and regional content to the Indian expat and diaspora community across the globe, we are affirmative that the users will enjoy and appreciate our content offering.”

    “It is inspiring the way YuppTV has evolved its service offering over the years and we’re excited to be able to once again offer Roku consumers in the U.S. and Canada an amazing selection of premium South Asian content,” said Roku director of content acquisition, Ziba Kaboli-Gerbrands.

    In succession to the launch, YuppTV has also added new languages in its offering, now allowing more Roku users to enjoy video content in Sinhala, Urdu, Nepali and Bangla. YuppTV will also offer nine popular channels from Argentina like TYC Sports, El Trece, America Sports available for Argentine expats living in USA & Canada. With the newly updated user interface, the channel offers an aesthetically enriching experience. Furthermore, the next update of the channel will also feature YuppTV Bazaar, the online marketplace for video content, and Yupp News, which curates the top news from around the world in short video snippets.

  • YuppTV is back on Roku Players and Roku TVs

    YuppTV is back on Roku Players and Roku TVs

    MUMBAI: YuppTV has made its comeback on the Roku platform in the USA and Canada, introducing its extensively updated video content, packaged in a superior and advanced user interface.

    Roku users in USA and Canada will now be able to access YuppTV’s 200+ Live TV channels, Catch-up TV and YuppFlix, the largest Bollywood and South Asian regional language movie catalogue, with more than 5,000 titles. Further enhancing the content offering, the app will also offer online movie premiers mostly within three weeks of the release in YuppTV’s Pay per View movies.

    In 2010, YuppTV has been the first Live TV channel on the Roku platform, which includes the Roku Streaming Stick, Roku Streaming players and Roku TV, providing Indian expat community, easy access to high quality South Asian entertainment content. Post 2012, the channel continued to provide the content to other markets, except USA & Canada.

    Speaking at the launch,YuppTV founder and CEO Uday Reddy said, “We are thrilled to launch our updated YuppTV app on the Roku platform in USA & Canada. Incepted with the vision of providing the most authentic and entertaining Indian national and regional content to the Indian expat and diaspora community across the globe, we are affirmative that the users will enjoy and appreciate our content offering.”

    “It is inspiring the way YuppTV has evolved its service offering over the years and we’re excited to be able to once again offer Roku consumers in the U.S. and Canada an amazing selection of premium South Asian content,” said Roku director of content acquisition, Ziba Kaboli-Gerbrands.

    In succession to the launch, YuppTV has also added new languages in its offering, now allowing more Roku users to enjoy video content in Sinhala, Urdu, Nepali and Bangla. YuppTV will also offer nine popular channels from Argentina like TYC Sports, El Trece, America Sports available for Argentine expats living in USA & Canada. With the newly updated user interface, the channel offers an aesthetically enriching experience. Furthermore, the next update of the channel will also feature YuppTV Bazaar, the online marketplace for video content, and Yupp News, which curates the top news from around the world in short video snippets.

  • Da Vinci Learning launches kids OTT app

    Da Vinci Learning launches kids OTT app

    MUMBAI: Lately more and more digital content aggregators are waking up to the potential of offering a kids only digital video platform. Being fast adopters of technology, kids are the first ones to become the digital consumers. In a country where more than one third of the population are kids and youngsters, advertisers too are looking for ways to tap this raw consumer base. Thus kids only OTT apps are on the rise; NexgTV Kids and Voot’s kids only section being the recent few examples.

    With an intent to give these a tough competition, German kids television content leader Da Vinci Learning has now entered this market with its very own OTT service.

    The platform will provide on the go access to the programming and content of the channel. The OTT service has been launched as a web based service accessible through www.davinci-learning.in and will be soon available via an app as well.

    Playing the ‘safe content’ card, Da Vinci Learning’s OTT play is banking on its reputation for curating kids friendly and educational IPs for its viewers.

    The platform allows the users to choose from a wide range of content including Maths, Science, Space, Wildlife, Food etc. After logging in, the kid can watch full episodes on all their favourite topics and can also keep a track of the show timings on-air. The portal has different sections like Your Favourites, What’s Hot, Da Vinci’s Superstars where kids can view their favourite shows as well as shows that are popular with other kids. They will also be able to rate, like and add shows to their wishlist. The thematic of the service is built with kids in mind and uses very intuitive and a kids friendly design.

    Commenting on the same, Da Vinci Learning marketing director Monomita Mukhopadhyay said, “Today the viewer’s consumption pattern is changing dynamically; kids no more stick to the flat screen and wait for programs, rather they access content anytime, anywhere and on multiple devices of their choice.” She further added, “OTT is expected to grow exponentially in coming years and India will be the second largest market in Asia Pacific according to the Media Partners Asia report. Being in the TV broadcast industry we are committed to keeping pace with the dynamically changing scenario of the industry.”

    As a part of their OTT portal launch offering, Da Vinci Learning is offering a limited period free subscription to the portal. Some of the show highlights available at OTT play are Little Einstein, Mind-blowing breakthroughs, Maths is all around us, Gastroblast, Chasing happiness etc.

  • Da Vinci Learning launches kids OTT app

    Da Vinci Learning launches kids OTT app

    MUMBAI: Lately more and more digital content aggregators are waking up to the potential of offering a kids only digital video platform. Being fast adopters of technology, kids are the first ones to become the digital consumers. In a country where more than one third of the population are kids and youngsters, advertisers too are looking for ways to tap this raw consumer base. Thus kids only OTT apps are on the rise; NexgTV Kids and Voot’s kids only section being the recent few examples.

    With an intent to give these a tough competition, German kids television content leader Da Vinci Learning has now entered this market with its very own OTT service.

    The platform will provide on the go access to the programming and content of the channel. The OTT service has been launched as a web based service accessible through www.davinci-learning.in and will be soon available via an app as well.

    Playing the ‘safe content’ card, Da Vinci Learning’s OTT play is banking on its reputation for curating kids friendly and educational IPs for its viewers.

    The platform allows the users to choose from a wide range of content including Maths, Science, Space, Wildlife, Food etc. After logging in, the kid can watch full episodes on all their favourite topics and can also keep a track of the show timings on-air. The portal has different sections like Your Favourites, What’s Hot, Da Vinci’s Superstars where kids can view their favourite shows as well as shows that are popular with other kids. They will also be able to rate, like and add shows to their wishlist. The thematic of the service is built with kids in mind and uses very intuitive and a kids friendly design.

    Commenting on the same, Da Vinci Learning marketing director Monomita Mukhopadhyay said, “Today the viewer’s consumption pattern is changing dynamically; kids no more stick to the flat screen and wait for programs, rather they access content anytime, anywhere and on multiple devices of their choice.” She further added, “OTT is expected to grow exponentially in coming years and India will be the second largest market in Asia Pacific according to the Media Partners Asia report. Being in the TV broadcast industry we are committed to keeping pace with the dynamically changing scenario of the industry.”

    As a part of their OTT portal launch offering, Da Vinci Learning is offering a limited period free subscription to the portal. Some of the show highlights available at OTT play are Little Einstein, Mind-blowing breakthroughs, Maths is all around us, Gastroblast, Chasing happiness etc.