ITV

Category: Over The Top Services

  • Zimbabwe-Sri Lanka-WI cricket tri-series live on dittoTV

    Zimbabwe-Sri Lanka-WI cricket tri-series live on dittoTV

    MUMBAI: Cricket lovers who miss their favourite matches due to various reasons can breathe a sigh of relief. Over the top (OTT) platform dittoTV will provide live feed of the Zimbabwe – Sri Lanka -West Indies cricket tri-series match, which commenced on 14 November 2016.

    The matches can be watched live on Ten1 HD channel available on the digital platform. The series comprises six round-robin matches and subscribers can watch the channel at 1 pm on November 14, 16,19, 21, 23 and on the concluding day, 27 November.

    “Cricket is unarguably the most celebrated sport in India. However, with the tri-series airing in the middle of the day, working professionals and students may miss out on the matches. With dittoTV, cricket enthusiasts can catch up on all the action live via their smartphones, laptops or any internet connected device. We are very excited to bring the tri-series live to viewers on our platform,” said dittoTV business head Archana Anand in a statement.

    The dittoTV app is available on Android and iOS platforms, with a monthly subscription charge of Rs 20.

  • Zimbabwe-Sri Lanka-WI cricket tri-series live on dittoTV

    Zimbabwe-Sri Lanka-WI cricket tri-series live on dittoTV

    MUMBAI: Cricket lovers who miss their favourite matches due to various reasons can breathe a sigh of relief. Over the top (OTT) platform dittoTV will provide live feed of the Zimbabwe – Sri Lanka -West Indies cricket tri-series match, which commenced on 14 November 2016.

    The matches can be watched live on Ten1 HD channel available on the digital platform. The series comprises six round-robin matches and subscribers can watch the channel at 1 pm on November 14, 16,19, 21, 23 and on the concluding day, 27 November.

    “Cricket is unarguably the most celebrated sport in India. However, with the tri-series airing in the middle of the day, working professionals and students may miss out on the matches. With dittoTV, cricket enthusiasts can catch up on all the action live via their smartphones, laptops or any internet connected device. We are very excited to bring the tri-series live to viewers on our platform,” said dittoTV business head Archana Anand in a statement.

    The dittoTV app is available on Android and iOS platforms, with a monthly subscription charge of Rs 20.

  • Why Uday Sodhi launched Liv Kids

    Why Uday Sodhi launched Liv Kids

    MUMBAI: First there was VootKids from the Viacom18 stable. And now Sony Pictures Networks India’s OTT service SonyLiv is tip-toeing into the kids entertainment space with the launch of its video on demand service Liv Kids.

    The content on the section features popular nursery rhymes like Pop Goes the Weasel, Twinkle Twinkle Little Star, Humpty Dumpty, Wheels on the Bus, etc. The section currently boasts 100+ videos (shows and rhymes) in English and Hindi free of cost and plans to add substantial amount of content around kids in sometime. The idea is to add more regional languages later apart from interesting kids content from international producers over time.

    “We studied the content consumption pattern of kids on various platforms like YouTube and in several international markets. The content that the kids use, time-spent and their loyalty towards that particular content which makes them come back to it again and again is great. It is higher than the consumption by our other normal users. The stickiness is very high. With the category offering an exciting range of nursery rhymes which are both fun and informative, we are confident that our younger audience will enjoy our latest addition to the fullest,” says SonyLiv EVP and head digital business Uday Sodhi.

    Though the platform does not have sponsors as yet, it is confident that advertisers will get on board pretty soon. Currently, run of site (ROS) ads can be viewed on the kids section.

    “The audience is very sensitive and the market is huge. With the penetration of internet in India getting higher, the kids segment is only set to grow. Once they get hooked, the content consumption will keep increasing. As far as advertisers are concerned, we do not want to put content or advertisements which do not fit completely in this space,” adds Sodhi.

    The videos can be viewed on SonyLiv’s website and mobile application, as well as on its YouTube channel.

    Being fast adopters of technology, kids are the first ones to become the digital consumers which often worry their parents. Digital streaming services like YouTube Kids and Voot, have come up with various parental control features so that they can keep an eye on what is searched by the child, timers to limit screen time and content restrictions.

    Though, Liv does not offer any such options as of yet mainly due to its kids oriented content, it will develop such options if there is a need. “It is too early for us to say whether we will have such options or how many hours of content will we have. If there is feedback, which we think can be applied to our platform, we will,” asserts Sodhi.

    As far as promotions are concerned, Sodhi opined that the conversations have already started and the OTT service will soon launch a complete marketing plan though he was chary of revealing any details.

    “SonyLiv’s commitment to providing the best and most relevant user-centric entertainment content is the reason behind the launch of Liv Kids. We are very hopeful of this and will see how this turns out to be for us,” concluded Sodhi.

    He surely isn’t kidding!

  • Why Uday Sodhi launched Liv Kids

    Why Uday Sodhi launched Liv Kids

    MUMBAI: First there was VootKids from the Viacom18 stable. And now Sony Pictures Networks India’s OTT service SonyLiv is tip-toeing into the kids entertainment space with the launch of its video on demand service Liv Kids.

    The content on the section features popular nursery rhymes like Pop Goes the Weasel, Twinkle Twinkle Little Star, Humpty Dumpty, Wheels on the Bus, etc. The section currently boasts 100+ videos (shows and rhymes) in English and Hindi free of cost and plans to add substantial amount of content around kids in sometime. The idea is to add more regional languages later apart from interesting kids content from international producers over time.

    “We studied the content consumption pattern of kids on various platforms like YouTube and in several international markets. The content that the kids use, time-spent and their loyalty towards that particular content which makes them come back to it again and again is great. It is higher than the consumption by our other normal users. The stickiness is very high. With the category offering an exciting range of nursery rhymes which are both fun and informative, we are confident that our younger audience will enjoy our latest addition to the fullest,” says SonyLiv EVP and head digital business Uday Sodhi.

    Though the platform does not have sponsors as yet, it is confident that advertisers will get on board pretty soon. Currently, run of site (ROS) ads can be viewed on the kids section.

    “The audience is very sensitive and the market is huge. With the penetration of internet in India getting higher, the kids segment is only set to grow. Once they get hooked, the content consumption will keep increasing. As far as advertisers are concerned, we do not want to put content or advertisements which do not fit completely in this space,” adds Sodhi.

    The videos can be viewed on SonyLiv’s website and mobile application, as well as on its YouTube channel.

    Being fast adopters of technology, kids are the first ones to become the digital consumers which often worry their parents. Digital streaming services like YouTube Kids and Voot, have come up with various parental control features so that they can keep an eye on what is searched by the child, timers to limit screen time and content restrictions.

    Though, Liv does not offer any such options as of yet mainly due to its kids oriented content, it will develop such options if there is a need. “It is too early for us to say whether we will have such options or how many hours of content will we have. If there is feedback, which we think can be applied to our platform, we will,” asserts Sodhi.

    As far as promotions are concerned, Sodhi opined that the conversations have already started and the OTT service will soon launch a complete marketing plan though he was chary of revealing any details.

    “SonyLiv’s commitment to providing the best and most relevant user-centric entertainment content is the reason behind the launch of Liv Kids. We are very hopeful of this and will see how this turns out to be for us,” concluded Sodhi.

    He surely isn’t kidding!

  • Dice Media unveils Little Things’ third episode

    Dice Media unveils Little Things’ third episode

    MUMBAI: Dice Media has released its third episode titled ‘Good Night’ of its new original web series, Little Things. The 5-episode romantic comedy web series beautifully portrays the little things in the life of an everyday couple starring Mithila Palkar, one of the most popular digital stars in India today, and the talented writer-actor Dhruv Sehgal. 

    Good Night unfolds the incident of a sleepless night of the duo. Thanks to the mosquitoes, this night turns into a discovery of Kavya’s ex-boyfriend getting married and a long conversation about exes follows. Every relationship has some sort of power struggle in it, and Dhruv and Kavya’s is no different.  Will Dhruv realize the importance of Kavya in his life? Watch the episode to find out how Dhruv and Kavya value each other’s existence in their lives.

    The 5-part series is directed by Ajay Bhuyan, written by Dhruv Sehgal, with music by Neel Adhikari. Little Things will release every Wednesday on Dice Media’s Facebook and YouTube pages. All the episodes can be watched at 

    Released on Oct 26, following is the stunning response received for the series so far: 

    · Episode 1 has already crossed 2.2 million views (>1.2 million on YT, >1 million on FB) with over 19k shares and 4,700 comments.

    · Episode 2, which released five days back, has already received 2 million views (~1 million on YT, >1 million on FB) with over 13k shares and 3,500 comments.

    Pocket Aces conceptualizes, creates, and distributes engaging original content for millennial audiences through its channels Dice Media (sketches and web-series), FilterCopy (sharable and snackable short-form content), and Gobble (everything food). 

    Dice has created several experimental and edgy pieces of content such as the satirical sketch, Ban Ban, India’s first mockumentary series Not Fit, and most recently, an absurd-humour sketch titled Offline.

  • Dice Media unveils Little Things’ third episode

    Dice Media unveils Little Things’ third episode

    MUMBAI: Dice Media has released its third episode titled ‘Good Night’ of its new original web series, Little Things. The 5-episode romantic comedy web series beautifully portrays the little things in the life of an everyday couple starring Mithila Palkar, one of the most popular digital stars in India today, and the talented writer-actor Dhruv Sehgal. 

    Good Night unfolds the incident of a sleepless night of the duo. Thanks to the mosquitoes, this night turns into a discovery of Kavya’s ex-boyfriend getting married and a long conversation about exes follows. Every relationship has some sort of power struggle in it, and Dhruv and Kavya’s is no different.  Will Dhruv realize the importance of Kavya in his life? Watch the episode to find out how Dhruv and Kavya value each other’s existence in their lives.

    The 5-part series is directed by Ajay Bhuyan, written by Dhruv Sehgal, with music by Neel Adhikari. Little Things will release every Wednesday on Dice Media’s Facebook and YouTube pages. All the episodes can be watched at 

    Released on Oct 26, following is the stunning response received for the series so far: 

    · Episode 1 has already crossed 2.2 million views (>1.2 million on YT, >1 million on FB) with over 19k shares and 4,700 comments.

    · Episode 2, which released five days back, has already received 2 million views (~1 million on YT, >1 million on FB) with over 13k shares and 3,500 comments.

    Pocket Aces conceptualizes, creates, and distributes engaging original content for millennial audiences through its channels Dice Media (sketches and web-series), FilterCopy (sharable and snackable short-form content), and Gobble (everything food). 

    Dice has created several experimental and edgy pieces of content such as the satirical sketch, Ban Ban, India’s first mockumentary series Not Fit, and most recently, an absurd-humour sketch titled Offline.

  • Scripps Network not to renew deal with Netflix

    Scripps Network not to renew deal with Netflix

    MUMBAI: Two popular channels are leaving the house of Netflix. Scripps Network Interactive has announced that it will not renew its deal with the streaming service which will expire by the end of this year.

    With this, HGTV and Food Network’s content shows like Fixer Upper, Chopped, House Hunters, Food Network Star, Worst Cooks in America, Flip or Flop, and Property Brothers will no longer be available on the streaming service.

    Additionally, shows from the Travel Channel, the DIY channel, and the Cooking Channel will also be removed from Netflix at the end of 2016. The two companies struck a licensing deal in October 2014 that allowed the streaming service to offer some of its shows such as Man Versus Food and Chopped.

    All these programs have been available on Netflix since October 2014, however, there will be no new episodes added to the streaming service and all the previous ones will be removed.

    According to reports, Scripps Network chief operating officer Buton Jablin, recently announced that the company would part ways with Netflix at the end of this year. After assessing and analyzing the SVOD space they have come to this decision of not expanding their agreement with Netflix past the end of this year. He opined that it is not the kind of dual revenue model that best monetizes their content over the long term.

    The company’s other COO executive Ken Lowe has also expressed her opinions on the same and has stated that Scripps Network Interactive is big enough, and does not want to shackle itself with the obligation of a streaming partnership with Netflix. She believes that Scripps has a lot of opportunities and with such a compelling content for advertisers; it certainly does not want to cut them off.

  • Scripps Network not to renew deal with Netflix

    Scripps Network not to renew deal with Netflix

    MUMBAI: Two popular channels are leaving the house of Netflix. Scripps Network Interactive has announced that it will not renew its deal with the streaming service which will expire by the end of this year.

    With this, HGTV and Food Network’s content shows like Fixer Upper, Chopped, House Hunters, Food Network Star, Worst Cooks in America, Flip or Flop, and Property Brothers will no longer be available on the streaming service.

    Additionally, shows from the Travel Channel, the DIY channel, and the Cooking Channel will also be removed from Netflix at the end of 2016. The two companies struck a licensing deal in October 2014 that allowed the streaming service to offer some of its shows such as Man Versus Food and Chopped.

    All these programs have been available on Netflix since October 2014, however, there will be no new episodes added to the streaming service and all the previous ones will be removed.

    According to reports, Scripps Network chief operating officer Buton Jablin, recently announced that the company would part ways with Netflix at the end of this year. After assessing and analyzing the SVOD space they have come to this decision of not expanding their agreement with Netflix past the end of this year. He opined that it is not the kind of dual revenue model that best monetizes their content over the long term.

    The company’s other COO executive Ken Lowe has also expressed her opinions on the same and has stated that Scripps Network Interactive is big enough, and does not want to shackle itself with the obligation of a streaming partnership with Netflix. She believes that Scripps has a lot of opportunities and with such a compelling content for advertisers; it certainly does not want to cut them off.

  • Arre and Sony Liv to co-produce a web series

    Arre and Sony Liv to co-produce a web series

    MUMBAI: After announcing a distribution alliance, Sony Liv and Arré, have now come together to co-produce a digital series. Set against the backdrop of a big fat Indian wedding, the show is a comedy of errors. The show will go into production soon and is planned for launch in early 2017 on both the digital platforms.

    Rithvik Dhanjani has been signed as the lead of the series.

    “The new-age Indian viewers want engaging and original entertainment solutions which they can relate to and enjoy. We, at Sony Liv, have been developing fresh and youthful content which caters to the evolved entertainment sensibilities of the millennial viewership. Given its theme, we are confident that the show will be hugely popular with our target audiences, as they will be able to relate to the characters and the situations on the show,” said SonyLiv EVP and head digital business Uday Sodhi.

    The show promises to be a visual treat and centres around a wild bachelor trip gone horribly wrong.

    A pack of three best friends-a groom to be and his two quirky friends -take off on a bachelor trip just before the wedding. With a bullying bride-to-be back home, some comical misadventures on a foreign sojourn and an unexpected encounter with a beautiful stranger, the protagonist comes to understand the meaning of love and friendship.

    “At Arré, we believe in bringing a new lens to traditional formats and genres of content, be it commentary on the news or a comedy fiction show. After our distribution alliance, we’re delighted to partner with a leading and established digital entertainment platform Sony Liv,for original content and look forward to many more such shows together,” added Arre co-founder and CEO Ajay Chacko.

    The show is produced for Arré and Sony Liv by Dhanjani and Srman Jain.

    Dhanjani, said, “I am super excited about the show and look forward to working with SonyLiv and Arré again on yet another interesting project. With digital entertainment destinations like these, there is scope to tell stories that have a new-age sensibility and which resonate with the young audiences. The story and the characters in the show are reflective of this mindset and I feel the audiences will be able to relate to it.”

  • Arre and Sony Liv to co-produce a web series

    Arre and Sony Liv to co-produce a web series

    MUMBAI: After announcing a distribution alliance, Sony Liv and Arré, have now come together to co-produce a digital series. Set against the backdrop of a big fat Indian wedding, the show is a comedy of errors. The show will go into production soon and is planned for launch in early 2017 on both the digital platforms.

    Rithvik Dhanjani has been signed as the lead of the series.

    “The new-age Indian viewers want engaging and original entertainment solutions which they can relate to and enjoy. We, at Sony Liv, have been developing fresh and youthful content which caters to the evolved entertainment sensibilities of the millennial viewership. Given its theme, we are confident that the show will be hugely popular with our target audiences, as they will be able to relate to the characters and the situations on the show,” said SonyLiv EVP and head digital business Uday Sodhi.

    The show promises to be a visual treat and centres around a wild bachelor trip gone horribly wrong.

    A pack of three best friends-a groom to be and his two quirky friends -take off on a bachelor trip just before the wedding. With a bullying bride-to-be back home, some comical misadventures on a foreign sojourn and an unexpected encounter with a beautiful stranger, the protagonist comes to understand the meaning of love and friendship.

    “At Arré, we believe in bringing a new lens to traditional formats and genres of content, be it commentary on the news or a comedy fiction show. After our distribution alliance, we’re delighted to partner with a leading and established digital entertainment platform Sony Liv,for original content and look forward to many more such shows together,” added Arre co-founder and CEO Ajay Chacko.

    The show is produced for Arré and Sony Liv by Dhanjani and Srman Jain.

    Dhanjani, said, “I am super excited about the show and look forward to working with SonyLiv and Arré again on yet another interesting project. With digital entertainment destinations like these, there is scope to tell stories that have a new-age sensibility and which resonate with the young audiences. The story and the characters in the show are reflective of this mindset and I feel the audiences will be able to relate to it.”