Category: Over The Top Services

  • Zee5 sparks love and suspense with Elumale premiere

    Zee5 sparks love and suspense with Elumale premiere

    MUMBAI: Love crosses borders, but danger follows close behind. Zee5 is all set to premiere the much-anticipated Kannada romantic thriller Elumale on 17th October, promising a heady mix of romance, suspense, and high-stakes drama.

    Directed by Punit Rangaswamy and produced by Tharun Sudhir and Atlanta Nagendra, the film stars Raanna, Priyanka Achar, Jagapati Babu, Kishore, and TS Nagabharana. Set against the scenic but tense borderlands of Karnataka and Tamil Nadu, it tells the story of Harish (Raanna), a cab driver, and Revathi (Priyanka Achar), a wealthy young woman from Salem. What starts as a cross-border romance quickly spirals into a web of law enforcement, smugglers, and political intrigue, keeping viewers on the edge of their seats.

    Actor Raanna said, “Harish is a simple, boy-next-door character, and playing him was deeply personal. The film has been made with heart, and I hope audiences connect with his story on Zee5.”

    The digital premiere of Elumale streams exclusively on Zee5 from 17th October, where love, suspense, and thrilling twists await in equal measure.

  • Fadnavis and Akshay steal the show at Ficci Frames with wit and wisdom

    Fadnavis and Akshay steal the show at Ficci Frames with wit and wisdom

    MUMBAI: When politics met popcorn, the stage lit up brighter than any movie set. Maharashtra chief minister Devendra Fadnavis and actor-producer Akshay Kumar turned their fireside chat at Ficci Frames 2025 into an unmissable blockbuster of ideas, humour and social commentary complete with punchlines, promises, and plenty of applause.

    The lively session opened with Fadnavis reflecting on Maharashtra’s deep cultural roots, particularly the enduring power of Marathi theatre. “Even today, Marathi plays draw packed houses and have achieved world records of 10,000 shows,” he said with pride. “That same creativity and expression are now being carried forward into Marathi cinema.” He credited the state’s audience for keeping the art form alive, adding that even as big-budget films dominate the box office, Marathi films continue to thrive.

    “Two Marathi films now release on the same day and both become blockbusters,” he smiled, calling it a “remarkable phase” for the regional industry. He further shared that the state government has introduced multiple schemes to support Marathi filmmakers and production houses but admitted there was more work to do. “We’ve not yet made a specific effort to connect Gen Z with Marathi cinema,” he acknowledged, promising to focus on that new mantra going forward.

    The conversation soon turned cinematic when Akshay Kumar, ever the entertainer, asked the CM a tongue-in-cheek question: “Do you watch films? Tell me, are films copying crime, or is crime copying films?”

    Fadnavis’ reply was quick and disarmingly honest. “Crime is ahead of films,” he said, drawing laughter from the audience. He elaborated that while early criminals often modelled themselves on filmi gangsters, the real danger today lies in cybercrime. “These cybercriminals are advancing faster than technology itself. Crimes like phishing, sextortion, and digital frauds are becoming more complex,” he warned.

    Turning serious, the CM called for the film industry to highlight digital crimes as a tool for public awareness. “Our new heroes should be those who fight cyberwars. Films have immense power to communicate emotion and they can play a vital role in creating awareness about the threats of the digital world.”

    Akshay Kumar then lightened the mood again, sharing details of his upcoming film Haivaan, where he plays a negative character. “Should I do it, sir?” he asked with mock hesitation. Fadnavis was encouraging: “You should definitely do it! For a versatile actor like you, every role adds depth. Sometimes even a villain leaves a stronger impression than the hero.”

    The audience chuckled, and Akshay quipped, “Then I’ll do it! Usually, I’m always the hero.”

    Their repartee moved from reel life to real life when Akshay jokingly asked whether the end of Mumbai’s metro construction, a project currently dominating city roads could be marked by declaring a new public holiday. “Sir, once the metro work is over, can we call that day ‘Maharashtra Day’?” he laughed.

    Fadnavis took the jest in stride but offered an earnest apology to Mumbaikars for the traffic chaos. “It’s temporary pain for permanent gain,” he said. “We are building tunnels, underground roads, and metro lines on a massive scale. Our goal is simple, “Mumbai in 59 minutes.” You should be able to travel from any part of the city to another in under an hour.”

    He promised that once the projects were completed, the government would indeed celebrate the milestone with Mumbaikars. “As soon as the work is over, we’ll make it a celebration, a true Maharashtra Day.”

    Akshay, ever the quick wit, interjected, “Sir, that day’s already a holiday!” prompting another round of laughter.

    As the conversation wound down, Akshay switched gears to a more practical issue, the footwear of Maharashtra Police. Drawing from his background in fitness and action, he observed that police personnel, especially women, often wear formal shoes that could cause long-term back and spinal issues. “Those heels make it difficult to run or chase criminals,” he said earnestly. “If their shoes change, it’ll make a world of difference.”

    Fadnavis appeared genuinely intrigued. “No one has brought this up before,” he admitted. “If you can design something better, we’ll definitely adopt it.”

    Akshay, with a grin, promised, “I’ll make brown shoes and show them to you. Once that happens, Maharashtra Police will run faster than any criminal!”

    The crowd erupted into applause, a fitting end to a conversation that was equal parts meaningful and mischievous.

    Beyond the laughs and light-hearted banter, the exchange between Fadnavis and Akshay reflected a shared belief in creativity as a catalyst for change. From promoting Marathi cinema and addressing cyber threats to imagining a better Mumbai and healthier police force, the duo’s dialogue showcased how entertainment and governance can intersect in refreshing, relatable ways.

    And if Ficci Frames had a closing act, this one certainly deserved the standing ovation. After all, when the Chief Minister and Indian cinema’s ultimate Khiladi share the stage, Maharashtra gets both a vision and a sequel worth waiting for.

  • Kevin Vaz urges lighter regulation as India’s media story hits new high

    Kevin Vaz urges lighter regulation as India’s media story hits new high

    MUMBAI: When the lights came up at Ficci Frames’ silver jubilee edition, JioStar Entertainment CEO and president of the Indian Digital Media Industry Foundation Kevin Vaz, took the stage with a rallying cry: “Rise Together.” The theme Reimagine, Innovate, Strengthen, Empower set the tone for a morning that was equal parts reflection and call to action.

    Marking 25 years of one of India’s most influential media and entertainment (M&E) gatherings, Vaz reminded the audience how far the industry has travelled since 2001, when Ficci Frames coincided with the government formally granting industry status to M&E. “It opened the doors to institutional finance, enabling capital flows, investments, and risk-taking in content and technology,” he noted, a turning point that defined India’s creative economy.

    Vaz saluted industry stalwarts like Yash Chopra, Karan Johar, and Uday Shankar for steering FRAMES through the years, while welcoming dignitaries including Maharashtra’s Cultural Affairs minister Ashish Shelar, MIB Secretary Sanjay Jaju, and actor Ayushmann Khurrana. “A quarter century of dialogue, discovery, and doing,” he said, “and yet the best is still ahead.”

    From satellite TV to OTT, from animation and VFX to gaming, the sector has evolved at lightning speed. India’s “AND” market, Vaz said, stands out globally for how television and digital coexist each expanding the other. “Unlike Western markets, India’s consumers haven’t chosen between TV and digital. They’ve embraced both,” he quipped, adding that the combined strength of PayTV, FreeTV, and Connected TV continues to grow the overall M&E pie.

    Sports, too, has emerged as India’s cultural engine. “Cricket may rule, but football, kabaddi and esports are fast catching up,” Vaz observed, calling for ease-of-doing-business reforms to boost live broadcasting from India.

    On cinema, he celebrated how regional and independent voices have made global waves from RRR and The Elephant Whisperers at the Oscars to Indian films shining at Cannes and Berlin. “Our stories aren’t just travelling,” Vaz declared, “they’re leading.”

    He spotlighted the rise of the AVGC sector, now moving from outsourcing to creating original IP, with 500 plus million gamers and the National Centre of Excellence in Mumbai giving India global creative heft. With MeitY’s support, gaming startups are scaling worldwide proof that technology and storytelling are increasingly entwined.

    But amid the applause, Vaz urged urgency. “The pace of change is accelerating,” he warned, “and this calls for stronger collaboration between business and policy-makers.” His sharpest message was reserved for regulators: “The heavy-handed regulation of linear broadcasting has stifled innovation. We need forbearance, a light-touch regime that allows creativity and competition to flourish.”

    Broadcasting, contributing nearly 40 per cent of the Indian M&E industry, he emphasised, remains central to the prime minister’s vision of making India the world’s content hub. “We’re in a golden era,” he said, “but to truly lead, quality must match ambition and innovation must be inclusive.”

    As Frames 25 concluded its opening key notes Vaz’s address resonated as both celebration and manifesto, a reminder that India’s creative economy, employing millions and inspiring billions, is ready for its next act.

    “Together,” he said, “we will Rise reimagining the next 25 years of storytelling, policy, and purpose.”

  • Balaji Telefilms and Story TV forge alliance for micro-dramas

    Balaji Telefilms and Story TV forge alliance for micro-dramas

    MUMBAI: India’s Balaji Telefilms, the production house behind two decades of television hits, has teamed up with Story TV, a fledgling micro-drama platform, to flood smartphones with bite-sized narratives tailored for impatient viewers.

    The collaboration promises original content spanning multiple genres and languages, designed for vertical screens and short attention spans. Story TV, launched earlier this year by the Eloelo group, claims 10 million users already—a rapid ascent for a platform banking on one-minute episodes.

    “Micro dramas will be more than a $5 billion market in the next three years,” predicts Story TV founder & chief executive Saurabh Pandey. “Together with Balaji, our exclusive partnership will make micro dramas a staple across India.”

    Balaji Telefilms  jt managing director Ekta Kapoor calls the alliance “a game-changer, setting the stage for powerful, fresh storytelling that’s fearless and fast-paced.”

    Balaji brings decades of audience trust and a catalogue of iconic serials to a format that strips storytelling down to its essentials.

    Balaji Telefilms chief executive Sanjay Dwivedi frames it as evolution. “Micro dramas represent an exciting frontier—short, impactful, and designed for today’s mobile-first viewers,” he says. “This collaboration allows us to take our storytelling legacy into a new format.”

    Story TV has already amassed over 300 original micro-dramas with titles like Mafia Don, Secret Soldier and Hacker King. The platform’s vertical-video approach aligns with consumption habits shaped by social media, where brevity trumps depth and swipes outnumber sits.

    The partnership marks a significant bet on India’s appetite for culturally rooted stories delivered at breakneck speed—entertainment reimagined for thumbs, not remotes.

  • Netflix battles boredom with Kurukshetra, Mahabharata comes alive in animation

    Netflix battles boredom with Kurukshetra, Mahabharata comes alive in animation

    MUMBAI: Forget history class, Netflix is taking viewers straight to the battlefield. The streaming giant, in collaboration with the GNCT of Delhi, hosted a special screening of Kurukshetra, its first animated mythology series, at the Delhi Secretariat Auditorium, blending epic storytelling with anime flair.

    The event saw dignitaries including Kapil Mishra minister for art, culture & language, and Niharika Rai, IAS, managing director & CEO, Delhi Tourism, gracing the premiere. A fireside chat with series writer-director Ujaan Ganguly and Hitech Animation CEO Ashish Thapar offered insights into bringing India’s epic war to life for a modern audience.

    Comprising 18 episodes, Kurukshetra revisits the Mahabharata through the eyes of 18 warriors over 18 fateful days, mixing poetry, anime, and music. With the legendary Gulzar lending his lyrical genius, the series balances reverence for the original epic while presenting it in a format that resonates with both younger and older audiences. The series launches on October 10, 2025, exclusively on Netflix.

    Shri Kapil Mishra praised the initiative, saying, “The history of the Mahabharata is an integral part of Delhi’s heritage, and Kurukshetra brings this to life in a way that is accessible to millions of future generations… I urge the creative community to continue sharing India’s real history hidden stories, tales of brave women, and examples of courage and sacrifice.”

    Echoing this sentiment, Niharika Rai added, “This collaboration reflects our shared commitment to showcasing India’s cultural richness. Kurukshetra makes this timeless epic accessible to younger generations while honouring its legacy. Preserving our epics in modern formats is vital, and Delhi Tourism is proud to partner with Netflix for this screening.”

    Netflix director of global affairs for India Mahima Kaul, highlighted the global reach: “Kurukshetra resonates with those who grew up with the Mahabharata and wish to share it with younger audiences in a fresh format. Available in multiple Indian and international languages, subtitled in 34 more, and inclusive with Hindi audio description, this epic can now be experienced by audiences everywhere.”

    With Kurukshetra, Netflix cements its role as a storyteller rooted in India’s culture, bringing the country’s rich tapestry of narratives to screens worldwide, one warrior at a time.

  • Pitch to Get Rich: Where fashion meets big business

    Pitch to Get Rich: Where fashion meets big business

    MUMBAI: India’s fashion scene is getting a glamorous makeover. Jiohotstar is set to premiere Pitch to Get Rich on October 20, a reality series that fuses Hindi cinema’s sparkle with entrepreneurial grit. Produced by Dharmatic Entertainment and the Fashion Entrepreneur Fund, the show features a Rs 40 crore investment pool aimed at turning creative fashion ideas into thriving businesses.

    Fourteen aspiring founders will compete in a first-of-its-kind format, pitching their fashion ventures while navigating real-world business challenges. Celebrities and industry leaders, including Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora, join forces with top business tycoons to mentor, judge, and invest in India’s fashion talent.

    Dharmatic Entertainment CEO Apoorva Mehta said, “Pitch to Get Rich is more than entertainment. It’s a stage for dreamers who want to build, innovate, and shine globally.” Founder of FEF Sanjay Nigam added, “The show champions ‘Make in India’ while inspiring the next generation of fashion entrepreneurs.”

    With homegrown talent in the spotlight, Pitch to Get Rich promises a thrilling mix of style, strategy, and star power, streaming exclusively on Jiohotstar.

  • Goquest stars in Africa with JioStar’s exclusive content distribution deal

    Goquest stars in Africa with JioStar’s exclusive content distribution deal

    MUMBAI: When it comes to Africa, Goquest Media clearly has the Midas touch and now it’s shining brighter with JioStar. The global independent distributor has bagged the exclusive rights to distribute JioStar’s linear programming across the African continent, cementing its reputation as the go-to bridge between Indian content powerhouses and African audiences.

    The move isn’t Goquest’s first rodeo. The company previously partnered with Disney Star as its sole distributor in Africa, a collaboration that raised the bar for taking premium Indian entertainment global. With JioStar following suit, the mandate marks another milestone in Goquest’s growing dominance of the African broadcast market.

    “Africa has long been a core market for us,” said Goquest Media managing director Vivek Lath. “For leading global players to bypass building internal sales teams and instead rely fully on Goquest is the strongest endorsement of our capability. We are excited to expand JioStar’s footprint across Africa and continue building bridges between world-class content and audiences who deeply resonate with it.”

    For JioStar, Africa is not just a market, but a priority growth frontier. With two bespoke channels already in place, one in English and the other in isiZulu, the broadcaster has steadily carved out a cultural connection with audiences. A company spokesperson noted, “Our channel brands, shows and characters are household names. By appointing Goquest as our exclusive distributor, we ensure our content portfolio is scaled with precision and market expertise.”

    From isiZulu soaps to English-language dramas, the partnership underscores a larger truth in Africa, Indian entertainment isn’t just imported, it’s embraced. And with Goquest at the helm, JioStar looks set to script its next big chapter on the continent.
     

  • Hulu goes global as Disney drops Star and overhauls its streaming app

    Hulu goes global as Disney drops Star and overhauls its streaming app

    BURBANK: Disney is ditching Star. From 8 October, Hulu—until now available only in America and Japan—will become the entertainment brand for adult content on Disney+ in international markets. The move sets the stage for a full merger of Disney’s streaming apps next year, as the media giant tries to simplify its cluttered digital offering.

    The rebrand comes with a sweeping redesign of Disney+. Subscribers will encounter a new “For You” landing page, powered by algorithms that promise to learn viewing habits over time. A navigation bar across the top splits content by service—Disney+, Hulu and ESPN—whilst a “Live” hub corrals news, sports and round-the-clock streams into one place. New badges will flag season finales, fresh series and recently added films.

    Behind the scenes, Disney has rebuilt its recommendation engine from scratch. The new system will surface personalised suggestions across the platform, with user profiles made more prominent to keep viewing habits separate. The homepage gets a visual refresh too: a video carousel replaces static images, brand rows showcase the latest releases with cinematic artwork, and the overall design aims for something sleeker and more modern.

    Mobile users will see widgets arrive on iOS devices, offering one-tap access to shows and films. Disney promises “mobile-first” features in the coming months, though it has kept details vague. The company describes these changes as merely the opening salvo, with more updates planned before the unified app launches next year.

    The timing is no accident. Disney has been haemorrhaging money on streaming—its direct-to-consumer division lost $512m in the most recent quarter—and needs to cut costs whilst growing subscribers. Consolidating brands and improving discovery could help keep viewers hooked, reducing the churn that has plagued the industry. Whether audiences embrace the changes or simply long for the days when finding something to watch wasn’t quite so algorithmic remains to be seen.

  • Jiostar sparks insights with new advertising series

    Jiostar sparks insights with new advertising series

    MUMBAI: Advertising just got a front-row seat. Jiostar Entertainment has launched The Collective, a new series designed to convene India’s leading marketing voices to explore the future of advertising in entertainment.

    https://ads.jiostar.com/jiohotstarctvplaybook/thecollective/

    The premiere episode featured a star-studded panel, including Jahid Ahmed (HDFC Bank), Sachin Vashishtha (Paisabazaar), Varun Mundra (Motilal Oswal), Sajit Gopal (Domino’s) and Jiteen Aggarwal (Hettich India), in conversation with Jai Lala of Zenith India.

    Discussions ranged from the rise of connected TVs as India’s central household screen and the measurability of CTV campaigns, to OTT’s expanding role in digital adoption and co-viewing patterns. The session also explored how brand-safe OTT environments deliver enhanced value for advertisers.

    The Collective will continue as an ongoing series, bringing fresh conversations with brand leaders, marketers and industry experts to decode the fast-evolving advertising and entertainment landscape in India. 

  • Bodhi Tree partners author Amit Khan to create original OTT and TV projects

    Bodhi Tree partners author Amit Khan to create original OTT and TV projects

    MUMBAI: Bodhi Tree Multimedia Ltd (BTML) has signed an MoU (Memorandum of Understanding) with celebrated Hindi novelist Amit Khan’s creative venture, Amit Khan Content Hub (AKCH), to jointly develop premium original content for television and OTT platforms.

    The partnership combines BTML’s production scale, operational expertise, and financing capabilities with AKCH’s prolific storytelling and loyal reader base. Together, they aim to deliver narratives that balance mass appeal with creative depth.

    A special purpose vehicle (SPV) will be formed, with BTML holding a majority stake. BTML will handle financing, operations, and strategic partnerships, while AKCH will lead creative development and production execution.

    Author of over 100 Hindi pulp-fiction novels and founder of AKCH, including the iconic Commander Karan Saxena series (which was later adapted into a Jiocinema series of the same name), Amit Khan said, “I am thrilled to join hands with BTML, a company that has consistently delivered high-quality and impactful content. With our combined strengths, we are confident of creating stories that will resonate with viewers and leave a lasting mark on the Indian entertainment industry.”

    BTML, managing director, Mautik Tolia, added, “This partnership is a confluence of creativity and capability. Amit Khan is one of India’s most celebrated novelists and storytellers, and we are excited to bring his distinctive vision to screens nationwide through BTML’s production infrastructure and industry relationships.”

    BTML, listed on both NSE and BSE, has produced 100 plus shows and over 3,000 hours of content across languages including Hindi, Tamil, Marathi, Gujarati, and Bengali. With this collaboration, both BTML and AKCH aim to target domestic and international audiences with fresh, compelling narratives.

    The first slate of projects is expected to combine rich storytelling with high production values, reinforcing both companies’ commitment to creating content that engages audiences across platforms.