ITV

Category: Over The Top Services

  • Ragini MMS Returns to ALTBalaji with racy marketing

    Ragini MMS Returns to ALTBalaji with racy marketing

    MUMBAI: A tagline, splattered across auto rickshaws, that is sure to make your head turn twice. That’s the effect that the makers of ‘horrex’ digital show Ragini MMS Returns and ALTBalaji want to have on you.

    ‘Ragini ka Naya MMS Dekha Kya?’ (have you seen Ragini’s latest MMS?) is the eye catchy and racy lines visible on 20,000 autos in 11 cities of north and west India-Mumbai, Delhi, Indore, Bhopal, Lucknow, Gwalior, Kanpur, Chennai, Agra, Bangalore and Pune.

    Commenting on the auto-rickshaw branding activity to promote the digital show, ALTBalaji CMO Manav Sethi said, “Within 6 months of the launch, ALTBalaji has become India’s top repository of original, unique and edgy content. We have ensured that its digital extension, Ragini MMS Returns, is a right mix of edgy content, rich talent and a marketing strategy that will create strong visibility for the show. Auto-rickshaw branding activity is an initiative that is sure to capture attention and intrigue individuals across key cities and maximum internet consumption regions.”

    First look of the show along with teasers and trailers have already piqued audience curiosity across various online and offline platforms. This strategy is planned, keeping in mind the high usage of internet across Western and Northern belt of India.

    Ragini MMS Returns redefines boldness and sensuality all over again with actors like Riya Sen, Karishma Sharma, Nishant Malkani and Siddharth Gupta in the lead. The show explores Ragini’s life, which is entangled beyond understanding, into the deadly cocktail of horror and sensuous chaos.

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  • English Football League Cup goes OTT-exclusive with Veqta

    English Football League Cup goes OTT-exclusive with Veqta

    MUMBAI: Digital is now attempting to spread its wings wider than television. For the first time in India, a football tournament will be broadcast only digitally, skipping the TV altogether. India’s only OTT service dedicated to sports, Veqta, will broadcast live games from the English Football League (EFL) this season.

    The EFL cup, also known as the Carabao Cup, is an annual knockout football competition in men’s domestic English football. All EFL matches including quarterfinals, semi finals and finals will be available live and exclusively on the Veqta.in website and the Veqta Sports Android application.

    Veqta co-founder and director Varun Mathur said, “We are thrilled to be streaming the matches Live for the English Football League (Carabao Cup) in India. India has one of the largest fan bases in the world for top English football clubs, with the top six clubs having more than 50 million fans in the country. Veqta is excited to bring to the fans of top English Football teams like Manchester United, Arsenal, Manchester City, Chelsea and Tottenham, all the action from all the rounds of the Carabao Cup (EFL) in 2017-18. We are committed to bringing the best of world football to fans in India through the platform.”

    The eight matches will be spread across two days Wednesday and Thursday, 25 and 26 October 2017 at 12.15 am onwards (IST). Manchester United, Arsenal, Manchester City, Chelsea, and Tottenham Hotspur along with 11 other teams will battle it out for qualification to the Quarter Finals.

    Some of the key games will be –

    Swansea vs Manchester United

    United are the current champions of the EFL Cup and will be looking to bounce back after their embarrassing defeat at Huddersfield Town over the weekend, which was its first league defeat this season.

    Swansea (15th in the PL table with 8 points in nine games) faces United (tied at 2nd in PL with 20 points in nine games) in its second encounter this season. The last one was dominated by United as it beat Swansea 4-0 at the Liberty stadium.

    Swansea has proved to be a tough opponent for United with its last 8 encounters giving the Swans 3 wins and a draw.

    Arsenal vs Norwich City

    After a boisterous 5-2 thumping of Everton on Sunday, Arsenal looks to be back in form after what was a disappointing start to the league season.

    With chances of winning the Premier League looking bleak for the London giants, the Carabao Cup could be a key trophy for Wenger this season to justify his position at the helm of Arsenal.

    Last 8 games between Arsenal and Norwich – 5 wins for Arsenal, 2 draws, 1 win for Norwich.

    Chelsea vs Everton

    Ronald Koeman (Everton’s manager) looks to save his job after the team’s 2-5 defeat at home at the hands of Arsenal on Sunday which saw them drop down to the relegation zone of the PL table.

    The last 3 games between the two have been all Chelsea victories with Chelsea scoring 10 goals and Everton scoring 0.

    Just like Wenger, Koeman will also be looking at the EFL and the FA Cups for any silverware this season.

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  • 1000 hours of original content a year is our target: Hoichoi’s Vishnu Mohta

    1000 hours of original content a year is our target: Hoichoi’s Vishnu Mohta

    The Bengali content market may not be spoken of much, but it is not without its share of audience. There are 258 million Bengali speaking people around the world, and this is the target for the latest kid on the block. Hoichoi, a Bengali OTT platform was launched on 20 September 2017 by Shree Venkatesh Films, a Kolkata-based media company.

    Hoichoi means positive activities happening around you. The ad-free platform has already launched seven original web series and three more are lined up for this month. Co-founder Vishnu Mohta, who has been with SVF since a decade, speaks to Indiantelevision.com’s Kirti Chauhan about the growth and future plans of the platform.

    What was the thought behind launching a Bengali OTT platform?

    We wanted to give our customers high-quality Bengali entertainment and the market was ready for it. Currently, India is equipped with all the ingredients to make content available over the internet with a ready to serve system, availability of bandwidth, cheap data, digital payment friendly generation and a smartphone handy generation. It was the right time to provide content for people to consume on their smart phones and set top boxes, which include internet, connected devices like – Apple TV, Roku TV, Amazon Fire TV, etc.

    Where all are the Bengali audiences located?

    India and Bangladesh contribute the largest Bengali community. In India, the Bengali speaking community is around 90 million, wherein, Bangladesh has a population of around 160-170 million Bengali expats and rest of the world has a Bengali diaspora between 5-8 million.

    Currently, 30-40 per cent of Indian population has access to the internet. However, in the coming five years, the number will double, which will include the crowd of tier II and III cities. This new internet user will prefer to consume content in his vernacular language. 75 per cent of the new internet users will come from rural India, of which 75 per cent want to consume content in their local language.

    What would make a person pick Hoichoi over others?

    Our experience of over 20 years has enabled us to understand the needs of the Bengali people, which will be visible through our original content. Apart from this, we have the largest collection of the best in Bengali entertainment that is not available on any other platform. We are offering 360 degree entertainment – movies, original shows and in the future, it will be music streaming. We have started with over 500 movies, 1000 songs and 10 original shows in Bengali language.

    What type of content does the Bengali community like to watch?

    They are an evolved audience. They like to watch mystery shows and films, horror movies, mass films, documentaries and much more. They have an ability to absorb different genres of content.

    What are the new shows in pipeline?

    We are coming up with a stand up comedy show called ‘Stand up’, then another show is ‘Bhutu Re’ which is an investigative story around a haunted house and the third one is ‘Bouma Detective’ where a housewife will be playing the role of a detective. We have 4 shows for November and December too.

    You have kept different subscription charges for Indian and global audiences. Will the same pricing be applied in Bangladesh, which economically weaker than India?

    Our subscription charges for Indian audiences are Rs 399 for 12 months, Rs 249 for six months and Rs 149 for three months. Internationally we have kept the charges around $8.99 per month and $79.99 per year. The international audience is ready to pay for content since they are already in the habit. We haven’t come up with subscription charges for Bangladeshi audiences yet but it won’t be very different from India.

    Will there be any content specifically catering to Bengali audience of Bangladesh?

    We are in process of buying and creating content for Bangladeshi audience. We are creating 2 feature films in Bangladesh, likely to release next year.

    Why did you choose ViewLift for technology over Brightcove, Kaltura or Diagonal Technologies?

    We wanted to work with an experienced company that is aware of current technological demands of the Indian market, since we are new to digital. ViewLift is specifically working on this technology from the past 10 years and has already launched similar platforms worldwide. We are the first Indian company to have worked with ViewLift. Other technology providers like Brightcove, Kaltura and Diagonal are best in content management system. They are a platform itself and you can build on top of it but can’t provide an end-to-end customisation.

    Why you did not choose in-house technology option?

    It would have been a time-consuming experience for us if we had taken the in-house technology option. There was a possibility of making mistakes in the beginning while dealing with the learning of new technology. We did not want to make any mistake in the beginning and so decided to take an expert as our technology partner for best results.

    What is the average time spent on Hoichoi?

    We have just begun and within a month, the average time spent on Hoichoi is around 39-40 minutes.

    How large is your team?

    Hoichoi is a collaboration of three separate teams. We have 300 experts working for SVF, some of whom are actively engaged in the development of Hoichoi. We have 35-40 people of ViewLift working with us. And, Hoichoi separately has a team of 30-35 experts. Altogether, 200 people are working for Hoichoi.

    What are your future targets?

    Our ambition is to create 1000 hours of original content every year, i.e., three hours per day. In addition, we are targeting to launch two shows every month.

    Q. When and what are you planning to bring for kids in your library?

    Kids as a separate genre on Hoichoi will likely be seen early next year. It will be a combination of acquired/curated and created content. Satyajit Ray has written various interesting stories catering to kids. We are planning to translate them in animation for our kids.

    ALSO READ :

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  • YuppTV tech and innovative offering will make it a front-runner, says Frost & Sullivan digital media exec

    YuppTV tech and innovative offering will make it a front-runner, says Frost & Sullivan digital media exec

    MUMBAI: With the OTT video services market disrupting traditional TV viewing habits in India, YuppTV will emerge as one the front runners in this niche segment in the next few years. Its cutting-edge technology and innovative product offering will drive customer acquisition, says Frost & Sullivan senior director – digital media practice Vidya S. Nath.

    YuppTV India was recently named “India Companies to Action Award OTT Video Services Market” at Frost & Sullivan’s 2017 India Best Practices Awards Banquet in Mumbai.

    YuppTV, a leading OTT platform offering regional South Asian content to audience in India and across the globe, offers a library with over 250 channels in 14 languages, with live and catch-up options, bringing content to over 25 devices. A robust back-end technology with innovative solutions for OTT platforms and a strong product portfolio make its value proposition unique.

    Nath said, “YuppTV is a pioneer in the industry with a unique product that caters to an audience that is under-served/under-penetrated and starved of regional content. The company’s ability to leverage technological prowess to build diverse products and solutions sets it apart from the competitors. Since its launch in India, it has strategically partnered with some of the leading production studios, to bring premium regional content on an OTT platform to audiences here and abroad.”

    YuppTV India founder and CEO Uday Reddy said, “When we started YuppTV around a decade ago, it was merely a dream to disrupt the traditional TV experience and make one’s favorite shows and movies easily accessible. This recognition only motivates us to further drive the change, accelerate innovation, create more jobs and hopefully, transform this world to be a better place.”

    Frost & Sullivan Awards recognise companies across regional and global markets for outstanding achievement and performance in a range of regional and global markets for superior leadership, technological innovation, customer service, strategic product development, etc.

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  • SonyLiv plans to take unique food content to 8k hrs by Sept ’18

    SonyLiv plans to take unique food content to 8k hrs by Sept ’18

    MUMBAI: Who is the first mover in the OTT space to introduce food as a genre? SonyLiv has — on World Food Day (16 October) — introduced the food genre to its existing line-up of diversified content.

    Not only that, SonyLiv is committed to bringing the best of world cuisine to its viewers and will double its exclusive food content from the existing 4000 hours, in the next 12 months.

    Giving its viewers a new level of experience of engaging with food, SonyLiv has joined hands with Padma Shri awardee, Chef Sanjeev Kapoor, Rajshri Food, a popular YouTube channel featuring renowned chefs like Varun Inamdar and Ruchi Bharani, to satiate the taste-buds of food lovers and enthusiasts alike and take them on a gastronomic delight.

    SonyLiv will feature Rajshri’s episodes spanning a duration of 5-7 minutes each.

    FoodFood, an Indian food and lifestyle TV channel since 2011, will continue its run on SonyLiv by bringing the best from the culinary world to your devices, as well as engaging discussions between Kapoor and other celebrated Indian chefs like Harpal Singh Sokhi, Amrita Raichand, Anupa Das, Ajay Chopra, Shailendra Kekade, Saransh Goila, Shilarna Vaze, Vicky Ratnani, Rakesh Sethi, Shantanu Gupte and Pranav Joshi.

    Sony Pictures Networks India EVP and head – digital business Uday Sodhi: “With the introduction of the food genre, SonyLIV is committed to engaging its viewers with the best of world cuisine curated by top celebrity chefs. We have displayed our pioneering edge by being the first OTT platform in India to introduce the category of food. It is going to be a major genre on SonyLiv, going forward, in addition to entertainment and sports.”

    Kapoor says: “Via this association with SonyLiv, I hope to repeat the same success in the digital world. Experimentation and innovation are the key pillars for any chef, and we will display the best that world cuisine has to offer.”

    Rajshri Foundation trustee Neha Barjatya says: “Rajshri YouTube channel has over 800 pure vegetarian recipes. This association will add to the richness of content available on SonyLiv.”

  • CASBAA forms ‘Coalition Against Piracy,’ hires content protection veteran Neil Gane

    CASBAA forms ‘Coalition Against Piracy,’ hires content protection veteran Neil Gane

    MUMBAI: CASBAA has announced the formation of the Coalition Against Piracy (CAP), a major initiative to coordinate industry resources in the fight against rampant content theft.

    It has appointed Neil Gane, an industry veteran in content protection, as the general manager of CAP. Gane will direct CAP enforcement actions to disrupt, diminish and dismantle pirate enterprises across the region.

    The CAP includes leading video content creators and distributors in Asia. Members are: beIN Sports, CASBAA, The Walt Disney Company, Fox Networks Group, HBO Asia, NBCUniversal, Premier League, Turner Asia-Pacific, A&E Networks, Astro, BBC Worldwide, Media Partners Asia, National Basketball Association, PCCW Media, Sony Pictures Television Networks Asia, True Visions, TV5MONDE, and Viacom International Media Networks.

    CASBAA chief policy officer John Medeiros said, “One of CASBAA’s primary missions is to bring our members together to join the global fight against content theft. That’s what we are doing in establishing the CAP. CAP will focus on addressing the growing threat of illicit streaming devices (ISDs) and apps, which facilitate massive piracy of movies, sports, TV series and other creative video content. This does great harm to the content creation and distribution industries in Asia, as well as the millions of people who work in the creative economy around the world.”

    Gane said, “The Asia Pacific region has some of the worst rates of online piracy in the world.” Formerly with the Hong Kong Police, he has worked on content protection issues for more than a dozen years. He noted that the unprecedented growth in delivery of legal creative content over global broadband networks is being undermined by a surge in the sale of TV boxes with pre-loaded infringing applications.

    Online video and broadband distributions have the potential to be a massive economic growth engine in Asia with analysts forecasting market growth of more than 20 per cent over the next five years, benefiting consumers and creators of quality video content within Asia and around the world. But, this growth potential is threatened by piracy.

    In the past two years, there have been many new roll-outs of online content services across the Asia Pacific region, by existing players as well as new ones. Unfortunately, the likelihood of success for legitimate online content suppliers is severely reduced by online access to pirated content, resulting in the expectation of many consumers to get “something for nothing.”

    “The prevalence of ISDs across Asia is staggering. The criminals who operate the ISD networks and the pirate websites are profiting from the hard work of talented creators, seriously damaging the legitimate content ecosystem as well as exposing consumers to dangerous malware”, said Gane.

    Medeiros said, “Current legal frameworks are not adequate to handle this newly-enabled crime.” “Consumers are offered huge content bundles from overseas as if they were legal. But, receiving stolen content is wrong, and the fundamental purpose of an ISD network – with an innocent-looking box as its home node – is to monetise this redistribution of content without any recompense to those who worked to produce it.”

    “This is a highly organised transnational crime,” agreed Gane, “with criminal syndicates profiting enormously at the expense of consumers as well as content creators.”

    Mitigating the piracy threat requires international cooperation, added Medeiros, and CASBAA has established CAP to provide added support for the content and distribution companies in the worldwide fight against piracy. CAP intends to join hands with similar initiatives underway in other parts of the world, including with the newly-formed Alliance for Creativity and Entertainment (ACE) and in Europe where a separate coalition of broadcasters and content creators initiated by BBC and the Motion Picture Association has made great strides in information sharing and coordination.

    CASBAA CEO Christopher Slaughter said, “We are excited about the launch of CAP in Asia to enhance collaboration between different segments of the industry – distributors, aggregators, and creators – and to complement the other country-specific and global initiatives in place and starting to show results. Collaboration is key and we look forward to the success of this new program.”

    CAP will be launched officially at the forthcoming CASBAA Convention 2017, 6-8 November, at Studio City Macau, as a highlight of its robust policy and anti-piracy conference track.

  • Bigg Boss Season 11 garnered 70 mn views on Voot in 10 days

    Bigg Boss Season 11 garnered 70 mn views on Voot in 10 days

    MUMBAI: Colors ace Bigg Boss Season11 has garnered a big buzz on the internet. It has amassed around 70 million views in just the first 10 days of the show on Viacom18’s Voot. Voot carries every aspect of Bigg Boss including the full episodes, voting, MTV Bigg Boss Extra Dose and several exclusive show extension properties like Unseen Undekha, cutless and soon to be launched Bigg Buzz.

    About the overwhelming numbers, Viacom18 Digital Ventures COO Gaurav Gandhi said: “Bigg Boss from our network flagship channel Colors is the biggest digital entertainment content property in India by far and we can see the magnitude of it in the first 10 days itself on Voot. There is no other TV show that inspires so much fandom and the biggest fans of the show get everything they can think of now, including voting to save their contestants, on one digital platform and that is Voot. The episodes and the exclusively curated content around Bigg Boss on Voot has witnessed unparalleled digital viewership and has helped deepen the connect of these fans with the iconic show and that is why we see the average watch time per day per viewer for Bigg Boss on Voot is well over 45 minutes. With the momentum we have seen in the first ten days, we are now pushing to cross the magical 1 billion views mark for this season of Bigg Boss on Voot.”

    The exclusive segments, over and above the full episodes, curated for Bigg Boss on Voot include Unseen Undekha – A full dose of Bigg Boss for the true fans with exclusive and unseen content from the Bigg Boss house beyond what can be seen in the show episodes. From intimate conversations, impromptu dances and games organised by the housemates, to all the drama & fun that is an inherent part of BB, Unseen Undekha offer a daily, exclusive view into the saucy lives of the contestants as they go about surviving in the BB house.

    Cutless – A favorite with hardcore BB fans, Cutless offers a daily extensive, no holds barred access to watch complete unedited, uncut action and drama around eliminations, tasks, nominations and other game-changing events in the Bigg Boss house.

    Bigg Buzz –The fervor around the show gets bigger and better with Bigg Buzz, a fun weekend social media round-up show. Bigg Buzz will see a humorous take on all the madness of BB on the web, peppered with Live Video Chats, Twitter Interactions, Facebook Live etc. Upping the heat on the show will be other celebrity guests, the eliminated contestant of the week along with friends & family, ex-BB Stars and Social Media Influencers. Bigg Buzz is all set to up the engagement with the commoners truly making Bigg Boss11 – a show for the fans, of the fans and by the biggest fans of BB11.

  • TVF: From Roommates to Inmates

    TVF: From Roommates to Inmates

    MUMBAI: After the success of The Viral Fever’s Permanent Roommates series, the web content producer is back at it with a new plot in TVF Inmates. Three boys and two girls with outrageous personalities share a house in Mumbai.

    The five episodes series is a comic representation of the lifestyle of urban millennials who stick together despite hell breaking loose. It was launched on 13 October.

    Talking about the refreshing content AVP content strategy Shreyansh Pandey said, “Lights, Camera.. Experiment!’ has always been the motto behind the story-telling at TVF. With TVF Inmates, we wanted to bring alive the phase of friends living together. It is a process wherein strangers become friends and become a very important part and parcel of our personal lives.”

    Talking about partnering with TVF, Midas Care director Shivangi Gupta said, “Spraymintt as a brand offers a very innovative product. Right from the medium of delivery – a mouth freshener spray can, to the product itself – over eight flavors that make you kiss ready in just one sec! So who better to collaborate with than the forever innovating TVF. It took me just one second to decide on backing TVF Inmates.”

    The main characters in the series are played by Raghav Kakkar, Ashish Verma, Akansha Thakur, Mukti Mohan and Kashyap Kapoor.

    TVF Inmates is set in a 21st century Mumbai apartment, a group of friends, who fight, bicker yet support each other. Each day is a new story as these friends maneuver in a way that brings out their best and the occasional worst.

    The series is based on five different personalities: Rahul (played by Raghav Kakkar), who is a rich Delhi boy with a heart of gold and the acting talent of a laughing gas cylinder, Madhav (played by Ashish Verma), is a corporate hotshot with zero history of proximity with women, Richa (played by Akansha Thakur), a casting director who is just living her life one step at a time, Kay (played by Mukti Mohan who makes her web-series debut), a wannabe DJ who is fed up of Goa and her half-brother Fooga (played by Kashyap Kapoor), whose search for his long-lost gangster father is going nowhere. Their problems are modern, their reactions Indian.

    The story of TVF Inmates has been written by Raghav Raj Kakker & Kashyap Kapoor, directed by Yazad Anklesaria and developed by Shreyansh Pandey.

  • MIB secy Sinha, Viacom18 CEO Vats to speak at CASBAA convention in Nov

    MIB secy Sinha, Viacom18 CEO Vats to speak at CASBAA convention in Nov

    MUMBAI: Regional multichannel TV and digital video trade body CASBAA has announced the key themes (and workshop programme) for the CASBAA Convention 2017 to be held in Macau, from 6-8 November.

    The line-up for the convention has been designed “to capture the urgent issues facing our industry at a time of the most dynamic market changes seen in more than 20 years,” said CASBAA CEO Christopher Slaughter.

    CASBAA represents 100 corporations across 20 markets in the Asia-Pacific, from China to Australasia, Japan to Pakistan and encompassing over 623 million Pay-TV subscribers and 2.5 billion broadband connections (source: MPA).

    The full implications of the digital video revolution are at the top of the convention’s agenda, including solutions to the potentially devastating impact of digital piracy, the on-going opportunities presented by local, regional and global OTT platforms and the challenges arising from the mountains of detailed digital data now being assessed by broadcasters, carriers, technology vendors and advertisers alike.

    “The blue-chip list of Pay-TV operators, content creators, broadband carriers, investors, sponsors and regulators attending the convention guarantee unrivalled access to the Asia Pacific Pay-TV and Digital Video decision makers,” said Slaughter.

    In the meantime, through a series of ‘Masterclass’ panels and presentations, the convention programme will deliver:

    – Real-time case studies focused on the crucial battle against on-line piracy, including a few “Wins!”
    – A fresh look at the best performing business models for Pay-TV
    – Deep-dive presentations on the vital security technologies and regulatory “fixes” under debate across Asia Pacific and around the world
    – Close examinations of the new ecosystems and revenue streams now available for the monetisation of emerging digital video markets
    – New insights on the impact of soon to be launched broadband satellite services across Asia

    Plus Understanding the Viewer: a series of closely moderated conference sessions shedding fresh light on the complex worlds of digital media and programmatic advertising.

    The key speakers at the convention include:
    – Samuel Scott, Columnist, The Promotion Fix @ The Drum
    – Hosi Simon, Global General Manager, VICE Media
    – NK Sinha, Secretary, MIB, Government of India
    – Dr Ros Lynch, Director, Copyright & IP Enforcement, UK Intellectual Property Office
    – Sudhanshu Vats, Group CEO, Viacom18
    – Birathon Kasemsri Na Ayudhaya, Chief Content and Media Officer, True Corporation
    – Jeremy Butteriss, Managing Director for Global Partnerships, APAC, Google

  • Hathway, Voda Play to stream YuppTV channels, movies, shows

    Hathway, Voda Play to stream YuppTV channels, movies, shows

    MUMBAI / NEW DELHI: Vodafone’s entertainment destination will contain video content. Vodafone Play has announced a partnership with OTT player for South Asian content YuppTV to make available an extensive basket of live TV channels and movies etc.

    YuppTV has also announced a content sharing partnership with the broadband service provider Hathway, which will offer monthly subscription plans for the former.

    In addition to popular movies and shows, YuppTV’s prowess in the regional content will enable Vodafone Play to strengthen its content offering, while YuppTV intends to reach out to Vodafone’s wide customer base across India.

    Yupp TV has 250+ live TV channels in 14 national and regional languages. The association is in accordance with the advent of small-screen viewership and India’s transition towards a mobile-first economy.

    Vodafone India associate director – consumer business Avneesh Khosla said: “With mobiles becoming the preferred screen for entertainment, the average time spent on smartphones daily is significantly higher than TV, demonstrating that the engagement levels provided by smartphones remain unparalleled. Our customers are constantly seeking diverse content options, especially regional content. Through this partnership, Vodafone Play subscribers get a wider choice.”

    YuppTV founder and CEO Uday Reddy said: “We are excited to present Vodafone users with our extensive services and entertainment solutions. Now, Vodafone users can simply select from the collection of YuppTV’s snackable content on-the-go.”

    “The entertainment control has shifted to the consumers who can decide what they want to watch at their convenience on multiple devices. The key is high-speed broadband and affordable price point,” Hathway MD Rajan Gupta said in a statement.

    While Vodafone and Hathway are spread across India, YuppTV has an enviable collection of entertaining content in multiple languages.