ITV

Category: Over The Top Services

  • French cinema finds an ally in Hotstar

    French cinema finds an ally in Hotstar

    MUMBAI: Hotstar is saying je t’aime to its new French tie-up. Along with Bonjour India, Star India’s over-the-top (OTT) platform, Hotstar, is giving the country a peek into classic French films. Bonjour India is a festival presented by Cultures France and the French embassy in India.

    To celebrate the Indo-French partnership as well as shape the next decade of human exchange between the countries, Bonjour India launched ‘The Experience: A Journey with France’ and the platform 10 Years-10 Films in Mumbai on 14 December.

    The third edition of Bonjour India is an extravaganza spanning over four months to celebrate the Indo-French association through hundreds of events across India. It will cover 100 projects in 33 cities across 20 states and union territories from November 2017 to February 2018. The themes for these projects are smart citizen, high mobility and go green.

    While reviving a community of French cinema lovers by giving them access to recent French films through various media, 10 Years-10 Films will also facilitate the acquisition of French content by Indian VOD platforms.

    Hotstar CEO Ajit Mohan said, “They (Bonjour India) have helped us to choose and arrange 10 films, which are the best of French cinema with English subtitles. Our responsibility is to take them to India’s audience, especially the youth who have not been exposed to these kinds of movies.”

    Hotstar will, however, also screen three of the movies in cinema halls to reach a variety of audiences. Attaché for Innovation and Multimedia at French Institute India – French Embassy in India, Pierre Laburthe, handpicked the iconic films, across genres, and pitched it to Hotstar.

    Laburthe sees a big market French cinema in India. He said, “We are launching an online festival ‘10 on 10’ because, in the last few years, it has been very difficult to have French films in Indian cinema. We wanted to be online and so we partnered with Hotstar and we have one iconic film for each past decade.”

    “People don’t know that we have a common history, so we have created this structure to put it in the public space, where people can discover the relationship through these aspects. We will talk about culture, films, education, science, business and everything in a multidisciplinary event,” he added.

    Some of the French films that are available now on Hotstar are Villa Amalia, Tomorrow, 9-Month Stretch, Happiness Never Comes Alone, Sils Maria, A Few Hours of Spring, Of Gods and Men, and Irreplaceable. These films will be seen only on Hotstar as the French embassy has acquired the digital rights only for Star India.

    Also Read: Guest Column: How 2018 could become a landmark year for OTT entertainment in India

    Hotstar announces partnership with awesomeness

  • Hotstar announces partnership with awesomeness

    Hotstar announces partnership with awesomeness

    MUMBAI: Further expanding their portfolio of over one hundred thousand hours of content, Hotstar, India’s leading premium streaming platform, announces a partnership with Awesomeness, a media company serving the global Gen Z audience. The association will allow hit series from Awesomeness including Freakish, T@gged and Confess to reside on the platform under the Hotstar Premium library.

    The partnership supports Hotstar’s ongoing strategy to bring the best of global content to India. The two companies will work together to create added appeal for younger audiences through Awesomeness’ premium programming.

    Freakish, a horror show featuring an ensemble cast, revolves around a group of students trapped inside a high school who must fight for survival when mutant freaks take over after a meltdown at the local chemical plant. Season 1 and 2 of the show are currently available for streaming on Hotstar Premium. T@gged is a modern day thriller that explores the terrifying risks of social media in a world of anonymity. Season 1 and 2 are available for viewers on the platform, with Season 3 due to premiere next year. Based on the novel from #1 New York Times bestselling author Colleen Hoover, Confess is a modern love story about the secrets we keep to protect the ones we love. All episodes of Season 1 are available on the platform.

    “We are thrilled to renew our partnership with Hotstar and continue the expansion of our brand in this market,” Awesomeness, Head of Worldwide Distribution, Rebecca Glashow said. “Hotstar’s audience of millions of users provides us with the opportunity to expand our reach and deliver on our promise of bringing the Gen Z audience the best and most creative programming, no matter where they are.”

    Through its partnerships with the world’s largest studios, like HBO, Disney and Showtime, Hotstar has been able to bring the most celebrated international shows to India, under the Hotstar Premium banner.

  • Netflix Now Supports HDR on Windows 10

    Netflix Now Supports HDR on Windows 10

    MUMBAI: Netflix announced the addition of High Dynamic Range (HDR) support on Windows 10 for both the Edge browser and the Netflix app. With this update, Netflix members who have a supported device and a premium plan can enjoy amazing Netflix movies and shows in HDR. With HDR enabled, fans can immerse themselves in the delicious colors of Chef’s Table, the terrifying depths of the Upside Down in Stranger Things 2, and enjoy the upcoming Netflix film Bright starring Will Smith. And this is just the beginning! Today, we have over 200 hours of HDR entertainment, and in 2018 even more HDR PCs will enter the market and support the growing number of Netflix originals.

    This feature is the culmination of a multi-year collaboration between Netflix and a number of industry partners. Intel’s 7th generation and higher CPUs provide that capability needed to play the Netflix HDR10 encodes. In addition, both Intel and Nvidia developed GPUs that use 10 bits-per-channel for each of the RGB colors, increasing the color space that can be represented. With this new hardware available in consumer PCs, Netflix and Microsoft partnered together to put the software pieces in place. Microsoft added the necessary OS and browser changes in their Windows 10 Fall Creators Update and our engineers integrated against those APIs to complete the video player work.

  • Voot sets its sights on regional & premium ad-free content

    Voot sets its sights on regional & premium ad-free content

    MUMBAI: It’s time for Voot to woot because the 18-month old digital venture from the Viacom18 stable witnessed four fold the growth in video streaming in November.

    According to App Annie’s November report, Voot is at third position with 7.5 billion minutes of total time spent. The top two slots were taken by Hotstar and Jio TV. For 2018, Voot’s focus is on original and regional content with Tamil in focus. Kannada, Marathi and Bengali are also on the radar. “We will create originals and also dub content into other regional languages,” says Voot COO Gaurav Gandhi.

    The first quarter of 2018 is dedicated to regionalisation while the next three months are dedicated to international expansion catering to the global Indian diaspora. Simultaneously, the second quarter will see Voot’s focus shift to premium ad-free content such as original series and movies. Gandhi says that there are 30 million Indians living overseas and the expansion will be to the US, UK, Canada, South Africa, Singapore, Indonesia, etc.

    The year also has something for kids with 30 new shows. There will be 20 shows in six languages that is a part of Voot’s aggressive ‘going regional’ plan. Last year it won the innovation award for content distribution for its progressive web app (PWA) at the International Broadcasting Convention 2017. This year, it wants to make video available offline on its PWA.

    Voot is getting a makeover with a new logo, refreshed packaging and a brand film that shows Voot as the ultimate entertainment destination. Says Voot head – marketing and partnerships Akash Banerji: “To connect with the audience, we need to connect with them on a thought level. #WHYNOT is not just an expression or a phrase, it is a belief system, a philosophy and a mindset that Voot as a brand aims to foster and encourage in this country.”

    The new brand campaign for Voot, created by Mullen Lintas, is designed to gratify the dynamic media consumption patterns of a new age user, seeking entertainment on their own terms.

    Mullen Lintas national creative director Shriram Iyer says that the campaign is about people who, unhappy with current content choices, moved to Voot. He says, “The idea of any new technology is to question the status quo. And Voot’s new campaign is all about that. The current campaign is about them and their question to the world ‘Why not’.”

    Voot, as a part of both AVOD and SVOD model, has bagged 175 advertisers and 350 brands trust in the year 2017. Gandhi says that this year advertisers have excitedly taken part in participating in various digital offerings, which eventually increases the revenue of content providers.

    Refering to the highlights of the year 2017, Gandhi says that Voot has gained 32 million monthly active users, six million plus daily active users, and 50 minutes time spent per viewer per day. Its daily time spent has taken it to the second position after Netflix, according to App Annie report. Colors’ flagship show Bigg Boss has given Voot 550 million views till date and 60 minutes average time spent per viewer per day. Even a show like Splitsvilla, which has male viewership of 52 per cent, got 150 million views.

    Voot has grown exponentially during the year by banking 10 original serious in the account till date. The next step is to break the regional barrier.

    Also read:

    Our work culture fosters leaders: Viacom18’s Sudhanshu Vats

    Bigg Boss Season 11 garnered 70 mn views on Voot in 10 days

    Voot originals’ strategy of disruptive shows unfolds with ‘Yo Ke Hua Bro’ from 18 Aug

  • Times Network hosts Digital India Summit and Awards 4.0

    Times Network hosts Digital India Summit and Awards 4.0

    MUMBAI: Times Network, a part of The Times Group, launched the fourth edition of its ‘Times Network Digital India Summit and Awards 4.0. Attended by some of the most valued dignitaries in India, the summit aimed at deliberating on key challenges and laid out key imperatives and framework for turning the vision of ‘Digital India’ into a reality, through a series of panel discussions and deliberations.

    The summit kicked off with the keynote address by the Chief Guest, Honorable Union Minister for Law & Justice and Electronics & Information Technology, Ravi Shankar Prasad. The participants at the first session of the panel discussion themed “Digital India- Where Do Things Stand? A Real Time Assessment” were DoT Secretary Aruna Sundararajan;  Nasscom President Designate Debjani Ghosh; Union Bank of India MD & CEO Rajkiran Rai; Bain & Co India  Chairman Sri Rajan and IBM India MD Karan Bajwa.

    Talking extensively about the growth, opportunities and possibilities of the digital connectivity in India, Honorable Union Minister for Law & Justice and Electronics & Information Technology, Ravi Shankar Prasad stated, “Digital India which is a flagship initiative the government is designed to empower and to help the poor and the underprivileged. We are focusing on providing the affordable and inclusive digital media to the masses. Today we have well over 1 billion mobile phones in the country with 350 million being smartphones which defines the digital identity of the nation. Low cost technology for inclusive growth is crucial.”The Honorable Minister also touched upon the benefits of digital India in the wake of enrolling Aadhaar. He added “With enrollment of 1.18 billion Aadhaar cards, we were able to save 49,000 crore of the exchequer which was previously looted by the middlemen in the public distribution system.” Further talking about the inclusion of the digital resources, he highlighted that India has digital aspiration, appetite and customer. We are heading towards a revolution of digital media in this country.”

    “Technology is an enabler in bringing women to work and this will add 60 per cent to GDP by 2025,” says

     NASSCOM President Designate Debjani Ghosh.

    Commenting on Times Network Digital India Summit 4.0, Times Network MD & CEO MK Anand said, “Over the last 3 years, Digital India Summit & Awards, has enjoyed tremendous response from both delegates and particpants alike. With unwavering focus on building a digitally empowered India, the 4th edition of Digital India Summit is another step towards bridging the ‘digital divide’ and finding solutions and opportunities to create a robust security architecture.”

    Union Bank of India MD and CEO Rajkiran Rai said, “Digital India is one of the biggest government programs in the world to bring about sustainable and inclusive societal transformation using digital technologies. The process of making India into a trillion-dollar digital economy has begun and Digital India is making this dream a reality. We at Union Bank are committed to help India achieve its digital vision. We are proud to partner Times Network for the last 3 years in this impact initiative.”

    In the intriguing session on ‘Digital India- Where Do Things Stand? A Real Time Assessment’, DoT Secretary Aruna Sundararajan, said, “Digital India is an aspiration. We are focused to enable digital opportunities to reach to the masses and leverage them”. She additionally highlighted the issue of data protection in the discussion as she stated, “We are planning a robust data protection framework to empower the digital mandate. Data protection is beyond Aadhaar; issue of privacy is a global threat.”

    Stating the issue of data protection in the digital domain, Nasscom President Designate Debjani Ghosh said, “Critical end to end data policy is a must. The emerging technology needs solid building blocks of data privacy which will enhance the dependency on the digital media. Digital solutions can enhance the employment in the rural areas if we cater it to the most underprivileged parts of India.”

    COAI Director General Rajan S Mathews speaking on the vision of 5G in India emphasized on the periphery of competitive landscape of the telecom industry. He said, “We need to position ourselves in the telecom industry with the spectrum auctions pricing methodology. We need more spectrum in the upcoming time to leverage the last customer of a telecom company.”

    Ministry of Skill Development & Entrepreneurship Secretary TP Krishnan addressed a panel discussion on the theme of ‘Developing A Digital Workforce- The Ground Realities’. He said “Skills acquisition needs to be more aspirational. Our jobs are not aspirational. Soft skill developments programs including life skills and ITI which are the game changers under the Skill India campaign of the government can play pivotal role in shaping the skill development sector in this country.”

    The summit had discussions on the relevance of 5G in India, how Fintech has helped in the growth of Digital India and discussed the importance of data security in India.

    The ‘Digital India’ Awardees are:

    public://net.jpg

    The session extensively talked about the opportunities and challenges in the digital world when the country is looking for economic independence.

  • Catch the mystery of Satyakam’s murder in Byomkesh on Hoichoi

    Catch the mystery of Satyakam’s murder in Byomkesh on Hoichoi

     MUMBAI: After a massive success of the inaugural season of the first ever web series on Byomkesh, hoichoi, the Bengali entertainment content platform, announced the launch of its Season 2 today. The 1-hour-long first episode of Byomkesh Season 2 will start streaming on hoichoi globally from Saturday, December 16th followed by the second episode on 25 December.

    Aryann Bhowmik, most recently seen as Santu in Yeti Obhijaan joins the cast of Anirban Bhattacharya (Byomkesh), Subrat Dutta (Ajit), and Ridhima Ghosh (Satyabati) in Season 2. Aryann Bhowmik, who plays Satyakam, has premonitions of being killed and turns to Byomkesh for help. Byomkesh will be seen solving the mystery of Satyakam’s murder in this adaptation of Rakter Daag (literally Blood Stain) and directed by Soumik Chattopadhyay.

    Hoichoi is running a social media contest #AmioByomkesh on Facebook where in one has to simply tag a friend and send the correct answer related to Byomkesh movies, as a message at the @hoichoitv page. The duo with the highest number of correct answers stand a chance to win hoichoi Lifetime Free Membership.

    Hoichoi is also celebrating #BishoyByomkesh –a week-long Film Festival on Byomkesh where in viewers have a treasure chest of Byomkesh movies available at their fingertips, with 17 hours of runtime and an average IMDb rating of 7.0 :-

    public://catch.jpg

  • Viu & Nicotex Partner to Launch Adventure Series ‘I Can You Can’

    Viu & Nicotex Partner to Launch Adventure Series ‘I Can You Can’

    MUMBAI: Viu announced the launch of its first adventure reality show ‘I Can You Can’ in partnership with Nicotex. The show is produced by BBC, India. With the introduction of this new style of journey-based content, Viu continues to offer fresh and compelling content in a variety of genres.

    The six-episode series is set to go live Sunday 17 December 2017 at 7:00 pm IST and will be telecast every Sunday. It will be available on Viu and will be televised as a simulcast on National Geographic. Hosted by actor, model, and athlete Milind Soman, the series will showcase a journey of six people, including three who want to quit smoking and three who have already succeeded in quitting. The interesting part of the journey is the interaction between the smokers and the ones who have quit and their efforts to not just conquer the Everest Base Camp, but also their own “personal Everests”.

    Commenting on the launch of the show and partnership with Nicotex, head monetisation & distribution – Viu India Sameer Gogate said, “At Viu, we endeavor to showcase premium content that is fresh, contemporary and relevant to millennials. ‘I Can You Can by Nicotex’ is an example of this. I believe that Viu’s young audience will find this offering engaging and inspiring.”

    Elaborating on the show, Cipla Health, the company behind Nicotex, CEO Anantha Nayak said, “The sole purpose of Nicotex has been to make a smoke-free India. In our journey to inspire health, ‘I Can You Can’ is a one-of-a-kind show and integration opportunity for the brand. We believe this format of message delivery will help spread our message to the consumers in a highly engaging manner.”

    The ‘I Can You Can’ project was tied in together with Viu & BBC for brand Nicotex by agency m/SIX. Expressing his thoughts on this, Mindshare content head Devendra Deshpande said, “With this collaboration between Nicotex and our partners, we are optimistic about making a difference to the lives of those who wish to make a lifestyle change for the better. We have been involved right from the initial stages of understanding the brand, to concept creation and finding the right channel partners. Content plays an important part of the brand’s strategy and by teaming up with Nicotex, I am sure” I Can You Can” will be a successful series.”

    BBC Worldwide India creative and business head Soniya Kulkarni commented, “I Can You Can” is BBC Worldwide’s new, unique and challenging show. We filmed in 2 countries and across cultures while attempting one the world’s toughest climbs. The series talks about kicking the addiction to smoking but is told in an engaging way, that does not preach or condescend. With the active and constant support from our partners MindShare and Viu, we think we’ve achieved our own Everest – an international level of look and storytelling which remains our aim across all our productions.’’

    Viu has developed over 3,000 hours of compelling original content across Asia, giving impetus to the budding local talent, while reaching out to millennials with relatable digital content that they have come to love. In the past year Viu has created a number of engaging shows across genres such as SPOTLIGHT, Gehraiyaan, Social, PillA, Pelli Gola, No.1 Yaari and Social. Viu has more than 23 million users across region delivering over 150 million video views with an average watch time per user per month of 35 hours.

  • Discovery to launch digital channels, ties up with telcos

    Discovery to launch digital channels, ties up with telcos

    Mumbai: Discovery Communications India (DCIN) is planning to disrupt the digital space with the launch of bespoke direct-to-consumer and mobile-first channels in February 2018. The new mobile-first channels will focus on four core-interest areas—military, girlist, automotive and food. The first two channels to launch will be Veer by Discovery and Rise by TLC in the first quarter of 2018. These will be followed by specialist automotive and food-focussed mobile-first channels later in the year.

    With an unrivalled content library across these areas, DCIN is uniquely positioned to launch and further develop these special-interest verticals across various social and mobile platforms while also nurturing and nourishing these audience communities with meaningful content. The initiative leverages on the unprecedented growth of passionate online communities that is driving a sizeable 15 per cent of digital video consumption in India in the lifestyle/factual genre.

    Zulfia Waris, VP, premium and digital networks, Discovery Communications India, said, “The clutter-breaking digital-first content proposition of Veer and Rise is designed to help us achieve our ambition of being the number one mobile content brand in the country. These will be independent digital channels and not catch-up TV—from the best in military to girl power to automobiles and world food, our aim is to create and nurture passionate interest-based communities with edgy world-class content that resonates.”

    DCIN has identified a big market opportunity in this space in India, which has no major at scale digital/mobile-first channels and all OTT services mostly offer long-form linear content on digital even though the consumption trends indicate that 76 per cent of all online videos watched are short-form (less than 10 minutes long). In the first year, Veer by Discovery and Rise by TLC will offer consumers more than 100 hours of original content in India.

    DCIN has partnered YouTube, Reliance Jio, and Vodafone Play to optimise the launch of these channels and maximise its reach across social and mobile platforms.

    Karan Bajaj, senior VP and GM, Discovery Communications India, said, “We are thrilled to take Discovery digital in India and accelerate engagement with the growing base of young consumers who are increasingly snacking short-form content. These passionate communities form an integral part of the consumption pattern across digital media and we see this trend accentuating further in future. Our digital channels will help us ramp up reach across linear and digital platforms by almost three times making it an irresistible proposition for the advertisers who will now have the option to reach out to premium consumers across our linear network and presence across the most popular social and mobile platforms.”

    Also Read:

    Discovery APAC MD & president Arthur Bastings resigns

    Kids prefer entertainment over edutainment on TV

  • Indians binge watch Netflix faster than global average

    Indians binge watch Netflix faster than global average

    MUMBAI: India saw a massive rise in Netflix binge-watching this year. Here’s a flashback at the most intriguing streaming moments that defined the platform’s viewership in 2017.

    Netflix members around the world watched more than 140 million hours of TV shows, movies, documentaries and more per day – that’s about one billion hours per week. The average global member watched 60 movies on Netflix this year.

    A member in India watched The SpongeBob SquarePants movie 171 times in 2017. The most popular day for streaming in India was 29 October 2017.

    Indians binge watch faster (3 days) than the global average (4 days). Interestingly, while Indians are among the top mobile downloaders in the world for Netflix content, TV devices continue to be important for streaming, with more than a third (34 per cent) of Netflix viewing hours in India being through connected TVs.

    Narcos, Stranger Things and 13 Reasons Why were the top watched shows in India. Shows that got the family on the couch included Gilmore Girls: A Year in the Life, Fuller House and Riverdale. In some cases, more than two hours were given to shows such as Marvel’s Iron Fist and The Defenders along with sci-fi series The Mist. Shows that were seen for a little less than two hours were Neo Yokio, Big Mouth, You Me Her and One Day at a Time. 

    The Shows That Got India Cheating in 2017

    We couldn’t resist the thrill of a thrill and shamelessly watched ahead of our significant others on Narcos, Stranger Things, Mindhunter and more.

    1. Narcos

    2. Stranger Things

    3. 13 Reasons Why

    4. Mindhunter

    5. Black Mirror

    6.       Marvel’s the Defenders

    7.       Orange is the New Black

    8.       Riverdale

    9.       The Crown

    10.      Better Call Saul

    The Shows That Brought India Together in 2017

    Whether for adventure, Chief Hopper or bromance (#DadSteve), Netflix members ranked Stranger Things as the top show to watch together as a family. Nostalgia also scored top points for family watching via Star Trek: Discovery, Gilmore Girls: A Year in the Life and Fuller House.

    1. Stranger Things

    2. 13 Reasons Why

    3. Chef’s Table

    4. Riverdale

    5. Star Trek: Discovery

    6.       ASQUE

    7.       Fuller House

    8.       Gilmore Girls: A Year in the Life

    9.       Atypical

    10.     The Good Place

    The Shows India Devoured in 2017

    We took an escape from reality, sought thrill and adventure, by devouring (watching more than two hours per day) superhero shows likeMarvel’s Iron Fist and Marvel’s The Defenders as well as sci-fi series The Mist.

    1. My Only Love Song

    2. 13 Reasons Why

    3. Marvel’s Iron Fist

    4. The Mist

    5. Shooter

    6.       Riverdale

    7.       Terrace House: Aloha State

    8.       Greenleaf

    9.       American Vandal

    10.     Marvel’s The Defenders

    The Shows India Savored in 2017

    We savoured (watching less than two hours per day) the heartwarming moments in shows such as Neo Yokio, Big Mouth, You Me Her and One Day at a Time.  

    1. Midnight Diner: Tokyo Series

    2. Samurai Gourmet

    3. Big Mouth

    4. Disjointed

    5. Neo Yokio

    6.       You Me Her

    7.       The Crown

    8.       One Day at a Time

    9.       ASQUE

    10.     The Confession Tapes
  • Regional content on ALTBalaji to constitute 15% of show hours

    Regional content on ALTBalaji to constitute 15% of show hours

    MUMBAI: The year 2017 has witnessed the phenomenal growth of regional languages, such as Tamil, Telugu, Malayalam, Gujarati, Marathi and Bengali, over Hindi and English. OTT players like ALTBalaji, Viu, Amazon, SonyLIV, Voot, Hotstar, Netflix, and YuppTV have taken a deep dive into offering regional content this year.

    ALTBalaji CMO Manav Sethi observes that though English is a niche audience in India, most competitors aren’t focusing on originals beyond Hindi. “We realised that consumption from non-HSM has been growing where people watched these shows with subtitles. We have also noticed traffic coming from states and cities where these languages are predominant. Then we started to integrate the ‘potential’ universe from a marketing point of view to the ‘consumption’ universe and that is when interesting patterns and trends started to emerge. At that point, we started to invest in creating these stories in languages apart from Hindi as there is latent willingness to consume and pay for it, too.”

    ALTBalaji has released its first Tamil show Maya Thirrai with 16 episodes. Not only did it get audiences from Tamil Nadu but even Tamil-speaking population from Singapore and Malaysia. Even the Bengali original Dhimaner Dinkaal’s trailer garnered traction from Dhaka. “In the next four to six quarters, we will launch originals in more languages. 15 per cent of our total show hours will be regional content and we are heavily investing in it,” adds Sethi.

    ALTBalaji has already launched its comedy show Standup in various regional languages like Marathi, Gujarati and Punjabi. Now, it has announced dubbing of some of the most popular original shows like Karrle Tu Bhi Mohabbat, Dev DD, Bewafaa Sii Wafaa, Romil and Jugal and The Test Case in Malayalam, Telugu and Tamil languages for the regional audience.

    OTT giants believe South Indian languages have the biggest growth possibility and revenue potential. Sethi ascribes the highest revenue potential to the Tamil market because it has a higher payment curve, affluent audiences who are also educated and the mobile uptake is more.

    Viu is focusing on the Telugu-speaking regions with shows such as Cinema Pichollu, Pelli Gola and Pilla. Voot hasn’t tapped any new language yet but is working on three regional series. Amazon Prime has a line-up of many new Hindi originals that will be dub in multiple languages like Marathi, Tamil, Telugu and Bengali. It has already released some of the regional language blockbusters like Arjun Reddy, VIP2, Nene Raju Nene Mantri, Dhananjoy, Bhikariand others soon after their theatrical release. SonyLiv is also looking for an expansion in Marathi and Gujarati languages and it has started looking at south Indian and Bengali language now.