Category: Over The Top Services

  • ZEE5 unveils exclusive never before offers with their biggest show Karenjit Kaur going live

    ZEE5 unveils exclusive never before offers with their biggest show Karenjit Kaur going live

    MUMBAI: ZEE5, India’s largest and most comprehensive digital entertainment platform for language content, is all set to make this week even more exciting for you! On the day that the platform launches their biggest show – Karenjit Kaur – the untold story of Sunny Leone – since its launch, ZEE5 has rolled out a limited time period offer for subscribers – monthly subscription at Rs 99 for 2 months where you save Rs.99 and annual subscription at Rs 499 for 1 year where you save Rs.500

    The OTT platform from the ZEE store works on a subscription based model, where subscribers can choose between monthly, 3 months’, 6months’ or annual subscription.

    ZEE5 India buisness head Manish Agarwal commented, “It is a very special day for us – not only are we launching our most-awaited original web-series, but we are also rolling out this limited time period exciting offer. We believe this will give our audience one more definite reason for clicking the download button. Given our extensive regional language portfolio – a combination of our originals and syndicated content – we have received a lot of interest from across the country in the past six months. And, as we continue to improve on the content as well as path-breaking technology that the platform offers, we believe this will be one more reason for viewers to explore our platform. The next few months will see our team rolling out more interesting developments via the platform itself to ensure the viewers never have a day without entertainment with us around.” ZEE5 has also extended a special gift to all the earlier users of the ZEE5 Premium club  via 1 month & 3 months pack completely free of cost as a gesture of appreciation!

    ZEE5 has an extensive repertoire of content spanning television series – both from our own bouquet of channels as well as international shows in Turkish, Korean, Japanese, Pakistani, Spanish and English languages; cinema – old classics to latest blockbusters; chartbusting music from around the world; the range of multi-lingual original content in languages such as Hindi, Bengali, Marathi, Telugu, Tamil and Malayalam.

    The offer will be valid till 15th August only. So, download now to avail the exciting offer and enjoy over 1,00,000+ hours of curated content across the language of your choice.

    With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.

    ZEE5 has partnered with the best in the business to bring viewers a seamless viewing experience. Some of the partners include Axinom for Content Management System, Think Design that created the design language of UI/UX, Tatas that breathed life in the design and bought it to alive in the form of Web and App. The platform’s CDN is managed by Akamai, Tata CDN and AWS Cloudfront. A unique feature in this adaptive experience is that Conviva, one of the leading players globally, directs viewers to one of the best CDN service provider based on the quality of their service in your location at that moment ensuring the viewers never have to compromise on video quality. ZEE5’s servers are hosted on Microsoft Azure and AWS cloud thereby ensuring scalability and reliability of the service.

    Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.

    Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content at a special offer price of INR 99 per month.

  • Analysts express mixed views on Netflix Q2 growth

    Analysts express mixed views on Netflix Q2 growth

    MUMBAI: Given the ferocity of Netflix’s growth, a Forbes report had predicted its impressive Q1 2018 result to continue in Q2 as well. In first quarter 2018, Netflix exceeded user addition forecasts along with a 43 per cent year over year growth. Forbes predicted growth in revenue and subscribers in Q2 too. In addition to that, the report says it could report revenues of around $3.9 billion. The result for Q2 is supposed to release on 16 July.

    The previous quarter’s growth was fuelled by continued strong acquisition trends across the globe. Netflix attributed it to “the growing breadth of our content and the worldwide adoption of internet entertainment.” The international subscriber base of the over-the-top (OTT) platform increased at a rapid pace (42 per cent y-o-y).

    Repeating the same trend in Q2, the report anticipates that the total subscriber base for both international and US streaming services could grow to over 130 million during the quarter. Netflix itself expects 6.2 million global net addition in Q2.On the contrary, Deutsche Bank told the OTT platform could miss Wall Street’s second-quarter subscriber expectations next week. “We don’t see 2Q earnings as a positive catalyst for the stock; in fact, we see some near term downside risk,” said analyst Bryan Kraft as quoted by CNBC.  Following the prediction, company’s stock fell more than four percent Friday.

    Despite that, Swinburne, a strong believer in Netflix’s growth, thinks Netflix is increasing its “competitive moat” against competitors. “On top of the ability to use data to improve its programming and marketing decisions, Netflix now brings to market a content offering that boasts $16 billion in net content value,” Swinburne wrote as quoted by Variety.

    “As a result, other than live sports and news, we see the potential for Netflix to not just take share from other networks or channels, but to represent ‘TV’ for many households,” it added.

    Many of the analysts believe India could be strength for the company in Q2 growth. Netflix is scaling up its business in India and planning more original content after already releasing Sacred Games. However, in the Indian market, Netflix has to face stiff competition from local platforms like Hotstar, Voot, ALTBalaji, along with tough challenge from its international rival Amazon.

    With its $8 billion expense plan for content, it is definitely outperforming Hulu, Amazon in the domestic market.

  • Hotstar and the art of managing traffic spikes

    Hotstar and the art of managing traffic spikes

    MUMBAI: Ajit Mohan sits back in his chair on the 26 floor of Urmi Estate in Mumbai his chest swelling with pride as he reads what he has just posted on LinkedIn. “Reading about YouTube TV crashing for the England vs Croatia game and being reminded again that scaling for live is no accident. Feel proud about Hotstar Tech and our VIVO IPL 2018 scale,” the post states.

    What the CEO of Hotstar is referring to is the huge spike of 10.33 million concurrent viewers that India’s leading video streamer could handle during the IPL 2018 finals. 

    “Over the past three and a half years, we have built live tech that is truly world class and that can handle massive surges in traffic. It is not about just scaling the video infrastructure , it is about making sure all parts of our tech can scale, including the gaming and social TV experience. I do think we have built something unique and special in live tech and we are proud that the bar has been set by an Indian service,” he says.

    In fact, Ajit has over the past year or so invested heavily in tech resources – in terms of teams and in-house hardware, monitoring tools,  and what have you. So much so that most of the Hotstar tech today is run by its own engineers with very little reliance on third parties.

    Today Hotstar’s command centre in Mumbai hosts more than 100 techies, most of them youngsters between the ages of 23 and 35 only. “It’s the youngsters who are driving leapfrogs in innovation,” says Star India managing director Sanjay Gupta.

    Cubicles are buzzing with data scientists, programmers and hardware and software geeks peering over and at screens monitoring hotspots where traffic is unusually high and ensuring that Hotstar stays up at all times. “We want to be and probably are the gold standard in streaming experience – not just in India but the world as well,” says Ajit.

    It is this almost maniacal obsession with giving Hotstar users a consistent streaming experience while they are watching live cricket or shows from its linear channels that has made it the envy of the likes of leading media tech company Netflix’s CEO Reed Hastings who has referred to it on several occasions during investor calls and briefings.

    As compared to that, larger companies such as Optus down under simply collapsed unable to bear the weight of a few thousand subscribers during the group phase of the FIFA World Cup 2018.  Customers were subject to repeated drop outs or blurred and low quality streaming with the spinning progress wheel continuing for minutes at an end.  They came out in hordes slamming the service labeling it #FloptusSport. . So much so that it was forced to turn off the pay button and give free access to subs until 31 August and even issue refunds. Optus will also be offering customers the first three rounds of the Premier League for free.

    Another major which simply disintegrated during the current football frenzy was media tech titan Google’s YouTube TV which costs viewers a hefy $40 a month.  Customers were once again left frustrated when the service got logjammed unable to handle the thousands of concurrent live streams. YouTube aplogised profusely but to no avail. Soccer fans took it to the cleaners. Tweeted one of them: “..it’s completely down. If Google can’t keep it online in a surge like this, nobody can.”

    Google engineers could probably try knocking at Hotstar’s doors and learn a trick or two from Ajit and his tech team.  That would probably give their customers a better video experience.

    Akash Saksena, one of the Hotstar engineers, posted on a blog what went into making Hostar the smooth streamer it turned out to be during the World Cup. Read on to find out more.

    “Your cloud provider also has physical limits of how much you can auto-scale. Work with them closely and ensure you make the right projections ahead of time. Even then, nothing can make it better for you if you are inefficient per server. This calls for rabid tuning of all your system parameters. Moving from development to production environments requires knowledge of what hardware your code will run on and then tweaking it to suit that system. Be lean on your single server and yield results with more room to scale horizontally. Review all your configurations with a fine tooth, it’ll save you the blushes in production. Each system must be tuned specifically to the traffic pattern and hardware you choose to run it on.

    No Dumb Clients
    At Indian cricket scale, we cannot afford to have clients that rely completely on the server systems to make decisions. Tsunami’s can overwhelm the back-end. Retries will make the problems worse. Clients must be smart about inferring when things don’t look right, and add “jitter” to the requests they make to the servers. Caching, exponential back-offs and panic protocols all come together to ensure a seamless customer experience.

    Three pillars

    Our platform has three core pillars, the subscription engine, meta-data engine and our streaming infrastructure. Each of these have unique scale needs and were tweaked separately. We built pessimistic traffic models for each of these basis which we came up with ladders that controlled server farms depending on the estimated concurrency. Knowing what your key pillars are and what kind of patterns they are going to experience is pivotal when it comes to tuning. One size does not fit all.

    Once Only

    Scaling effectively at such a scale means that you drive away as much traffic as possible from the origin servers. Depending on your business patterns, using caching strategies on the serving layer as well as smart TTL controls on the client end, one can give breathing room to their server systems.

    Reject Early

    Security is a key tenet, and we leverage this layer to also drive away traffic that doesn’t need to come to us at the top of the funnel. Using a combination of white listing and industry best practices, we drive away a lot of spurious traffic up front itself.

    The Telescope

    Like any other subscription platform, we’re ultimately beholden to the processing rates that our payment partners provide us. Sometimes during a peak, this might mean adding a jitter to our funnel to allow customers to follow through at an acceptable rate to enable a higher success rate overall. Again, these funnels / telescopes are designed keeping in mind the traffic patterns that your platform will experience. Often these decisions will need to involve customer experience changes to account for being gentler on the infrastructure.

    The Latency Problem

    As the leading OTT player in India, we’ve been steadily making improvements to our streaming infrastructure. It remains a simple motto of leaner on the wire, faster than broadcast. As simple as this sounds, its one of the most complex things to get right. Through the year we have brought down our latency numbers from being roughly 55s behind broadcast, to approximately 15–20s behind broadcast and only a couple of seconds behind on our re-done web platform.

    This was a result of highly meticulous measurement of how much time each segment of our encoding workflow took and then tweaking operations and encoder settings to do better. We did this by applying profiling of the workflow to instrument each segment. This is another classical tenet, tuning cannot happen without instrumentation.

    We continue to tweak bit-rate settings to provide a un-compromised experience to our customers while at the same time be efficient in bandwidth consumption for Indian conditions.

    Lower latencies and smarter use of player controls to provide a smooth viewing experience to customers also helps with smoother traffic patterns as fewer customers are repeating the funnel, which can cause a lot of ripple through the whole system with it’s retries and consequent additional events that pass through the system.

    Server Morghulis (aka Client Resiliency)

    The Hotstar client applications have been downloaded multiple hundred million times so far. Suffice to say that when game time comes, millions of folks are using Hotstar as their primary screen. Dealing with such high concurrency means that we cannot think of a classical coupling of client with the back-end infrastructure.

    We build our client applications to be resilient and gracefully degrade. While we maintain a very high degree of availability, we also prepare for the worst by reviewing all the client : server interactions and indicating either gracefully that the servers were experiencing high load or by a variety of panic switches in the infrastructure. These switches indicate to our client applications that they should ease off momentarily, either exponential back-off or sometimes a custom back-off depending on the interaction so as to build a jitter into the system that provides the back-end infrastructure time to heal.

    While the application has many capabilities, our primary function is that to render video to our customers reliably. If things don’t look completely in control, specific functionality can degrade gracefully and keep the primary function un-affected.

    Ensure that the primary function always works and ensure resiliency around server touch-points. Not every failure is fatal, and using intelligent caching with the right TTL’s can buy a lot of precious headroom. This is an important tenet.

  • Zee Mundo launches OTT service for Bollywood fans in Lat-Am

    Zee Mundo launches OTT service for Bollywood fans in Lat-Am

    MUMBAI: Bollywood’s in demand in Latin America. And to cater to this, Zee Mundo, the local channel has launched its OTT platform Zee Mundo Play so Spanish speaking Bollywood fans can watch content from their mobile devices.

    For now, they will have 20 films with the most recognised Bollywood stars like Shah Rukh Khan, Kareena Kapoor, Kajol, Priyanka Chopra, Shahid Kapoor and Akshay Kumar.

    Additionally, the platform will allow the users to have access to the live Zee Mundo signal, with seven days of catch up and on demand movies with monthly premieres and access from any device for up to two screens in HD. It is available for a monthly price, after finishing the free period, of $ 2.99 or a single payment of $30 per annum.

    One can also enjoy all the episodes of the series like Jodha Akbar: Romance Real and Begusarai, Tierra de Nadie for $2.49 monthly. They can also choose and buy exclusive movies for $1.99 that will be available for 48 hours. The films will be renewed every month and as of August, fans will get to enjoy them subtitled.

  • Amazon woos Prime Day shoppers with more Prime Video and Music content

    Amazon woos Prime Day shoppers with more Prime Video and Music content

    MUMBAI: Amazon Prime Day’s second edition, featuring more than one million deals, is starting this Monday. As a prelude to the mega sale, the e-commerce giant has been offering more entertainment on its Prime Video and Prime Music platforms to keep subscribers engaged.

    One week prior to the sale, to be precise, from 10 July, it started dropping titles with the release of the Amitabh Bachchan starrer 102 Not OutRaazi and Transformers: The Last Night are also slated for release. Members also have access to other blockbusters including Dunkirk and a Telugu hit Officer. Along with new international blockbusters, regional titles are also available.

    Amazon wants to take the Prime Day concept beyond products. Moreover, prime members have been getting access to specially curated playlists in several Indian languages on Prime Music. Till the last day of the sale Amazon will have more for the members who tune in to its music platform.

    This year Amazon Prime Day’s global reach has been extended to four more countries including Australia, Singapore, Netherlands and Luxembourg.

  • ESPNcricinfo launches new, reimagined app

    ESPNcricinfo launches new, reimagined app

    MUMBAI ESPNcricinfo’s news website recently launched a new and reimagined app on its 25th anniversary celebration this year. The new app reinforces the brand’s position as an innovator, introducing new features and delivers a unique blend of personalisation and performance along with the best coverage of the sport in India and globally.  

    The reimagined ESPNcricinfo phone app has more personal and dynamic and would be unique experience to each user based on their particular interests, while also enabling meaningful curation and presentation from ESPN’s storytellers, journalists and content creators. Cricket fans get:

    • Super-fast, easy-to-access scores and the world’s most respected news, features and opinion coverage of cricket, presented in an integrated main content feed
    • A powerful, easy-to-use interface that enhances user-driven personalisation
    • Rich presentation of ESPNcricinfo’s industry-leading video content, including highlights, clips, original shows, commentary and analysis, all delivered right on the home screen.

    ESPN India and South Asia head vice president Ramesh Kumar said, “We are thrilled to announce the launch of the re-imagined app, giving each and every fan a more personal experience with our industry leading scores, news and video.”

    “We have always kept fans at the core of all we do. The new app marks the latest evolution in our storied history as one of the internet’s digital sports pioneers and is another way that ESPNcricinfo is raising the game for cricket fans in creating the best experience across every device and platform. As we celebrate our 25th anniversary, ESPNcricinfo is more committed than ever to being every fans digital connection to the sport loved by nearly two billion people worldwide,” he added.

    Fans can also watch live match action on ESPN.in.

    From June 2017 to May 2018, ESPNcricinfo has seen a 50 per cent year-on-year increase in total minutes spent and a 300 per cent increase in video consumption. It is one of the most visited digital sports destinations in India with over one billion visits annually.

    ESPNcricinfo’s programming around the series comprises pre and post-match shows, video highlights, though-provoking analysis with unmatched statistical data, specially designed to bring the game closer to fans. To help deliver its coverage, ESPNcricinfo has roped in top cricket talent as experts, including Mark Butcher, Steve Harmison, James Taylor, Ravi Bopara and Nick Compton, who mesh seamlessly with their Indian counterparts Murali Kartik Ajit Agarkar, Aakash Chopra and Murali Kartik.

  • Netflix original ‘Sacred Games’ gets entangled in legalities

    Netflix original ‘Sacred Games’ gets entangled in legalities

    MUMBAI: Even as Netflix’s Sacred Games gets entangled in legal tangle, media reports suggested MIB is mulling content guidelines for web series, as per a report by Republic TV.

    Media reports also stated that the health ministry is upset that web series on OTT platforms don’t run the scroll relating to dangers of tobacco and alcohol when such substances are shown being consumed by characters. Such messages appear in films and most TV serials.

    Within a few days of its release, Netflix’s first Indian original Sacred Games has got into legal trouble. According to a Press Trust of India report, the Delhi High Court will hear a plea against the series on 16 July which sought removal of certain scenes. Some of its content has been claimed as inappropriate and derogatory in nature.

    The division bench, comprising Sanjiv Khanna and Chander Shekhar before whom the matter came up, said it would go through the petition and CD. The allegation against the series is that certain scenes and dialogues in the show defame former Prime Minister Rajiv Gandhi.

    The show allegedly “incorrectly depicts historical events of the country like Bofors case, Shah Bano case, Babri Masjid case and communal riots”. Petitioner advocate Nikhil Bhalla filed the plea through advocate Shashank Garg.

    The petitioners have asked through the plea to direct Netflix and the producer of the show Phantom Films to remove the alleged scenes as well as centre to ensure the act.

    Netflix finally started streaming its much-hyped first Indian original series last week starring Saif Ali Khan, Nawazuddin Siddiqui and Radhika Apte.

  • Netflix dethrones HBO’s 17-year reign at Emmys with 112 nominations

    Netflix dethrones HBO’s 17-year reign at Emmys with 112 nominations

    MUMBAI: HBO needs to guard its territory. The New York based network has been holding the position of the most nominated network for the last 17 years at the prestigious Emmy Award. Netflix, the new content king, has dethroned HBO this year with 112 nominations.

    The 70th annual Primetime Emmy awards is to be held on Monday, 17 September. Last time, the streaming giant scored 91 awards. High-profile projects including The Crown, Stranger Things, Godless and GLOW added big to the list each with ten or more than ten nominations.

    “We are particularly enthused to see the breadth of our programming celebrated with nominations spread across 40 new and returning titles which showcase our varied and expansive slate—comedies, dramas, movies, limited series, documentary, variety, animation, and reality,” Netflix chief content officer Ted Sarandos said.

    However, HBO is also not far behind Netflix with 108 nominations with Game of Thrones leading the way for the network. “HBO is very pleased with its 108 nominations, especially the wide range over so many categories,” the network also said in a statement. But it’s a real challenge for networks to keep pace with Netflix’s spending on content. The streaming giant has planned to spend $8 billion this year, focusing highly on originals.

    Other streaming platforms including Hulu, Amazon have also gathered a good number of nominations with 27 and 22 respectively. Critically acclaimed The Handmaid’s Tale has worked as the game changer for Hulu and Amazon is indebted to The Marvelous Mrs. Maisel.

    “If you look at Netflix, Hulu, and Amazon and you add together their nominations at 161, and you add four platforms called networks together and you have 159, I think you see where things are headed. And Apple isn’t even in the game yet,” executive producer of The Handmaid’s Tale Warren Littlefield said.

  • ALTBalaji aims to double subscriber base by 2021

    ALTBalaji aims to double subscriber base by 2021

    MUMBAI: Balaji Telefilms’ video on demand platform, ALTBalaji has planned to invest up to Rs 500 crore over the next three years with a focus on strengthening its content offerings, according to a report by Brandequity. 

    The network is aiming to more than double its subscriber base to over eight million, which excludes Jio customers, by 2021 from 2.8 million at present. 

    ALTBalaji CEO Nachiket Pantvaidya said, “We plan to invest Rs 150-170 crore every year, out of which 70 per cent would be invested in strengthening our content offerings. Over the next three years, we plan to invest Rs 450-500 crore.”   

    The network is aiming to launch 45 to 50 shows in the next two years. 

    Pantvaidya added, “About 95 per cent cent of the content on ALTBalaji is original. We are planning to launch 45 to 50 original shows in the next two years. We are investing in good quality content and we aim to reach subscriber base of over eight million by 2021.”

    ALTBalaji gets 60 per cent of traction from cities outside the top-four metros. The network claims to offer an inventory of 32 shows and over 250 hours of entertainment.

  • YouTube allows private viewing for Android users

    YouTube allows private viewing for Android users

    MUMBAI: YouTube has officially launched ‘Incognito Mode’ on the Android version of the app, which let the users watch videos without affecting their viewing history or recommendations. It started testing the feature back in May, and now it’s rolling out to all Android users. The feature can be activated by selecting the ‘Turn on Incognito Mode’ option from the account section of the application.

    To enable the incognito mode, users have to make sure that they have the latest, updated version of the YouTube app. Then they need to tap their profile picture at the top right corner and go to account settings to turn on incognito. After watching a video is done, at the bottom it shows a black bar with some text indicating incognito mode is active. When the users turn off Incognito or become inactive, their activity from this session will be cleared and they will return to the account last used.

    The user can only access ‘home’ and ‘trending’ parts of the app while using this mode. Subscriptions, inbox and library aren’t available. The user cannot bookmark videos while watching using incognito, though one can switch off the incognito mode while viewing a video to bookmark the video. Therefore, the incognito mode doesn’t turn out to be really useful when YouTube has an option to pause search and view history while staying logged in.

    YouTube launched YouTube Music and YouTube Premium subscriptions this Tuesday across 17 countries. Last month it announced that it is going to replace YouTube Red which was only available in a few countries with YouTube Premium which will be expanded to other countries as well. The Premium service is not yet available in India.