ITV

Category: Over The Top Services

  • ZEE5 to globally premiere ‘MULK’ on digital platform

    ZEE5 to globally premiere ‘MULK’ on digital platform

    Mumbai, October 1st, 2018: ZEE5, one of India’s leading digital video on demand platforms is set to strengthen its movies catalogue with the global digital premiere of recent blockbuster movie Mulk. Featuring award-winning actors Rishi Kapoor and Taapsee Pannu, Mulk will premiere exclusively for ZEE5 subscribers on 3rd October.
    Mulk is an intense drama based on a true story where a Muslim joint family from a small city in India is trapped in a dark controversy and trying to reclaim their honor. The movie focuses on some hard-hitting issues and other faces of terrorism which are often hushed about. Directed by Anubhav Sinha, the movie sets out to uncover the prejudice that seeds people’s perception for the Muslim community in our country. The movie also features a well-known star cast including Prateik Babbar, Rajat Kapoor, Ashutosh Rana, Neena Gupta among others.

    Manish Aggarwal, Business Head, ZEE5 India, said, “We have been receiving a great response to our exclusive digital premieres and the global premiere of Mulk will further drive engagement with the viewers. We have already premiered superhit films like Padman, Parmanu, Veere Di Wedding to name a few and they have all been well received. We will continue to have interesting additions to our movies catalogue with latest blockbuster releases straight after the theatre release providing unlimited entertainment options to our viewers combined with quality content.”
    Director Anubhav Sinha commented, “We are delighted to associate with ZEE5 for the global digital premiere of Mulk. While we received a fabulous response on the theatre release, I’ve been inundated with enquiries from people who missed it in the theaters for its digital release. ZEE5 with its wide global reach will help those audience watch the film. We hope for a similar feedback and support from consumers for the digital release as well.”

    With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.
    Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.
    Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content using the limited period special subscription offer – 99/- for 2 months and 499/- for a year. Offer valid till 31st October.

    For media queries, please contact:
    Rohan Vora | +91 9820432753 | Roha.vora@pprww.com
    Priyanka Kandpal | +91 9920517600 | Priyanka.kandpal@pprww.com
    Meera Warrier | +91 9820486177 | meera.warrier@pprww.com

  • Advertisers shifting focus to OTT for brand safe environmentAdvertisers shifting focus to OTT for brand safe environment

    Advertisers shifting focus to OTT for brand safe environmentAdvertisers shifting focus to OTT for brand safe environment

    MUMBAI: Over-the-top (OTT) platforms in India have reached a tipping point with growth in internet users. The change in viewing habit is also altering the way brands want to communicate with consumers. Despite the shift towards OTT platforms, social media giant YouTube remains the dominant player in digital advertising space. Experts from the ecosystem discussed how these players can attract more money focusing on some shortcomings in a session ‘Video 2.0- Time to Pay?’.
    The event was organised by Mobile Marketing Associations India. Hotstar EVP & chief marketing officer Sidharth Shakdher, Sony Pictures Networks India digital business head Uday Sodhi, Isobar South Asia, India group MD Shamsuddin Jasani, Patanjali Ayurved Ltd CGM, and marketing head Avinash Kumar took part in the session that was moderated by Neena Dasgupta, CEO and director Zirca Digital Solutions.

    Dasgupta started the session asking what have been the major shifts in recent time. Jasani mentioned two new trends- one is the high focus on collecting data in the right manner, especially after the rollout of GDPR and the second is the surged demand for a brand safe environment. Brands(http://www.indiantelevision.com/iworld/social-media/facebook-watch-has-its-work-cut-out-in-video-content-creation-180912), as well as agencies, now want their advertisements to appear in the proper content. He cited examples of content owners and creators like SonyLIV and Hotstar which are extremely brand safe.
    The moderator raised a question as to why 70 per cent of revenue still goes to YouTube(http://www.indiantelevision.com/iworld/over-the-top-services/local-ott-players-not-distressed-by-youtubes-originals-plan-180918), the walled garden, while OTT platforms have a good hold over content. Hotstar’s Shakdher said a large number of brands now want to place their ad where content is safe. “Just reach for the sake of reach does not mean anything,” he commented. He also cited the example of Patanjali.

    Avinash Kumar, the exec from the largest domestic FMCG brand also acknowledged the importance of the safe environment. For a brand like Patanjali which reflects “high world value” being deep rooted in Indian culture, putting its ads in the proper place is very important. According to him, a clear shift is visible. Though it started with YouTube, realising the lack of curated content and facility to interact in a safe environment, it moved out. It now only interacts through OTT platforms and considerably works with both Hotstar and SonyLIV whose representatives were present on the stage.
    Kumar, on the other hand, pointed out YouTube’s advantages along with the difficulties of OTT platforms on which they can work. Google’s video streaming service is not only free but also leaves the highest choice for content. He said OTT platforms need to have more content options as well as democratise the payment for content in a way that Jio has achieved in data consumption.
    “There is need of OTT platform, as well as YouTube. It is not an us versus them. So for example when we are doing something for a brand, we have in the mix both as there are different KPIs for different segments,” Jasani said.
    Moreover, Dasgupta added a counterpoint to the fact that Indians don’t want to pay for content. OTT platforms garner 20-22 per cent of the revenue from subscription, which is expected to reach 40 per cent in the next five years.

    Jasani at the start of the session only highlighted that the underlying strength of digital has always been data. While OTT platforms have a huge amount of data as well, the question is if consumers are ready to pay for that data.
    Uday Sodhi said the first steps are definitely being taken already. The movement of money from all other mediums is shifting towards OTT platforms which indicates these platforms definitely carry some value. According to him, these added values help to OTT players get higher rates for ads than others. “Now we are able to sell the inventories on most popular events or shows through which a brand can easily target its defined TG, which for me is the subtle way of targeting, and they are ready to pay for it,” he added. He also mentioned for events like FIFA, IPL, KBC, brands don’t mind to buy premium inventory.
    However, the events merely don’t attract brands. The affordability, right moment, target audience also play a key role. “We should make every ad dollar count. When you are buying a sporting event, you are buying demographic of the event. You don’t buy cricket for sake of cricket. You know demographic composition, product proposition. It’s never a black and white decision,” Shakdher commented.
    Interestingly, before Patanjali buys inventory on OTT, it first goes to the traditional TV to compare rates. If it sees an OTT platform ranking at the top, then it goes ahead. Getting a brief from the OTT platform it goes back to TV to compare the affordability it is getting on the digital platform.
    However while OTT platforms provide better facilities than TV, Patanjali’s Kumar thinks in terms of getting consumer data back the two mediums don’t have much difference.

    “Let’s say I am buying a spot at whatever price, what I am getting out of spending on it is as simple as TV data. You have an image and video fingerprint, you have lots of AI which can put actually the kind of geography and customers I am trying to reach. Do I get that data back from Hotstar or SonyLIV? In fact, we are operating in the same environment as TV. You give us few cookies we cannot decipher,” he pointed out stating the “biggest challenge” for OTT players. In addition to that, there is no accurate data available for digital like TV ratings or BARC data.
    The session ended on a note that it is not about competition between TV and OTT, it is more about whether brands are willing to invest and support in data. Such willingness from brands can enable freemium or AVoD OTT platforms to create better content and engagement, ultimately leading to higher engagement for brands.

  • hoichoi’s new hyped web series ‘Charitraheen’ is streaming now

    hoichoi’s new hyped web series ‘Charitraheen’ is streaming now

    Kolkata, 29th September, 2018 – hoichoi, recently on their first birthday celebration, announced 30 new Original web series as a promise to their audience for the next year. Fulfilling their promise, they already have the first of the lot ready to stream from 29th September with initially 4 episodes out of 10 – Charitraheen. The name “Charitraheen” (literal translation being “Characterless”) has an intrigue of its own. hoichoi never backs away from taking challenges of presenting Original content which will have tongues wagging and this web series is a perfect example of that.
    Inspired by Sarat Chandra Chattopadhyay’s novel of the same name, Debaloy Bhattacharya’s Charitraheen is a take on immorality and infidelity. Set in the present time, the characters are portrayed to be characterless. As we keep guessing and judging, this series aim to take the viewers to a plane beyond all judgement.
    The rest of the episodes will be streaming from 6th October and 13th October respectively, divided into 3 and 3 episodes.
    From the Official Trailer we see the dark tale of these few lost souls in a maze of love, lust, desire and betrayal are destined to be doomed. The journey traces these men and women as they try to come out clean. It is to see who finally gets nailed as ‘Charitraheen’ and what happens to the rest. It is an effort to categorise these characters in today’s light, to find them around us and to see ourselves in them. Down with morality and social conventions, long live suffering!
    Watch the trailer here: bit.ly/CharitraheenWebSeriesTrailer

    The trailer of this dark erotic series has created a massive buzz online and offline. Charitraheen’s first song “Katora Radhika” has also gained immense popularity and they plan to release two more sensual songs very soon.
    The story revolves around the couple Kiran/KIranmoyee (Naina Ganguly) and Harius/Haran (Gourab Chatterjee) and their complicated relationships with Satty/Satish (Saurav Das), Sabitri (Saayoni Ghosh) and others, who get involved in this quest for love that goes too far.

  • More than 700 mn smartphone users in India by 2022: Counterpoint report

    More than 700 mn smartphone users in India by 2022: Counterpoint report

    MUMBAI: Counterpoint Research, a market research company has said that India will have more than a billion smartphone users in the next five years. The number of users will exceed 700 million by the year 2022.
    With every passing year, mid-range smartphones (ranging Rs 14,000 – Rs 29,000) are expected to rise. In 2018, the mid-range smartphone segment will see a growth of 20 per cent and by the next five years a humongous rise by almost four times is expected. This will make it one of the most significant segments in the country.
    Counterpoint Research associate director Tarun Pathak said, “Features such as full-screen displays, dual-cameras, biometric security and support for Artificial Intelligence (AI) are beginning to make in-roads to the mid-range. They will become widespread over the next few years”.
    Counterpoint’s report on “India Mid-Tier Smartphone Segment and opportunity for SoC players”, did mention how users were investing on mid range smartphones and moving on from sub ranged (Rs 10,000) smartphones since many features and capabilities seemed to be common among flagship models.
    These advanced features will be enabled with the underlying System-on-Chip (SoCs) and other components. This will help OEMs (Original Equipment Manufacturer) to differentiate their offerings in the mid-tier segment at a time when overall smartphone innovation is perceived to have plateaued, explained Pathak.
    After China, India is the second largest smartphone industry in the world with more than 400 million active users.
    Xiaomi, Asus, Nokia HMD and others will look to give tough competition to Samsung, Vivo, Apple, OPPO and Huawei which were the leading brands in the first half of 2018.

  • TRAI to hold discussions with stakeholders on new policy goals

    TRAI to hold discussions with stakeholders on new policy goals

    MUMBAI: In a bid to prepare a roadmap for the implementation of the National Digital Communications Policy 2018, the Telecom Regulatory Authority of India (TRAI) is planning to hold discussions with stakeholders.
    TRAI chairman RS Sharma said, “We are readying ourselves and consult stakeholders on the policy aspects that require attention. The newly-approved National Digital Communications Policy also contained proposals put forth by the sector regulator.”
    According to him the new policy clearly lays down principles for the Digital India of tomorrow and the fifth-generation (5G) technology. The cabinet has approved the National Digital Communications Policy 2018 that aims to attract $100 billion worth of investment and create as many as 40 lakh new jobs by 2022 in the sector.
    According to the reports, Gram Panchayats or village blocks, according to the government, would be provided with up to 1 gbps connectivity by 2020 and 10 gbps by 2022. The new policy also seeks to ensure broadband coverage to uncovered regions with every citizen to be provided with connectivity of up to 50 mbps and to create common service ducts and utility corridors in cities and national highway projects.
    TRAI’s top official said, “There are multiple opportunities to create common infrastructure. Common ducts should also be implemented.”
    The initiative would allow infrastructure providers to deploy a common terminal or box for optic fibre and digital TV cable with an objective to mitigate Right-of-Way issues. Telecom infrastructure, including fiberisation, according to Sharma, would be critical part of the delivery of digital services in the country.

  • ZEE5 LAUNCHES KHAAR, A DOCUDRAMA ON THE ICONIC DANDI MARCH

    ZEE5 LAUNCHES KHAAR, A DOCUDRAMA ON THE ICONIC DANDI MARCH

    Mumbai, 26th September 2018: After the success of recent originals like Karenjit Kaur – The Untold Story of Sunny Leone, Lockdown, Akoori, Lal Bahadur Shastri’s Death – An Unfinished Story among others, ZEE5 – India’s largest and most comprehensive digital entertainment platform for language content is set to stream Khaar. A docudrama on Mahatma Gandhi’s significant Dandi March to Dandi, Khaar will premiere on 2nd October exclusively on ZEE5.
    Watch the trailer here:

    While a lot has been said about Mahatma Gandhi’s contribution to India’s independence, not too many people know that he often had to face opposition even from his close aides from the Indian National Congress. The idea for the salt satyagraha had been his brain child and one that changed the course of our independence struggle; yet it didn’t have the popular support within the Congress. But, Gandhiji pressed on with the belief that he was on the right path. Khaar unfolds the many challenges that Gandhiji faced before initiating the Dandi March, and triggering the most dramatic chain of events that led to India’s independence.

    The docudrama features Surendra Rajan as Mahatma Gandhi, Sanjay Gurbaxani as Nehru, Amit Singh Thakur as Sardar Vallabhbhai Patel, Tarakesh Chauhan as Maulana Azad. To give the audience an immersive experience, the show has Annu Kapoor lending his voice as a narrator.
    Commenting on his association with ZEE5 and as the narrator of Khaar, Annu Kapoor said, “The Dandi March initiated by Gandhiji was an iconic movement against the British and a milestone in India’s movement for freedom. Today’s youth are hardly aware of the real story behind the movement and what better than a digital medium like ZEE5 to reach out to them with the truth behind the mission. I am extremely proud to lend my voice to this docudrama and thankful to ZEE5 for taking the initiative to recreate the story in an engaging way.”
    Manish Aggarwal, Business Head, ZEE5 India commented, “We take pride in announcing Khaar as our latest offering to the audience on Gandhi Jayanti. Docudramas have been well received on the platform, we launched Lal Bahadur Shastri’s Death – An Unfinished Story on Independence Day and Khaar is another effort in that direction. The well-researched story dives deeper into the other side of history and Gandhiji’s ideology, with a gripping storyline backed by Annu Kapoor’s spellbinding narration. We are certain that Khaar will not only entertain audiences but also give them an opportunity to learn about unknown facts of the Dandi March.”

    With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.

  • Content catalogue, brand awareness major achievements of Hoichoi: Vishnu Mohta

    Content catalogue, brand awareness major achievements of Hoichoi: Vishnu Mohta

    MUMBAI: The opportunities for OTT players to flourish in the regional market may be huge. But challenges still keep players out. In the Bengali field, we have SVF-backed Hoichoi, nearing its one year anniversary.
    At the new juncture, it is strengthening its presence in other potential markets with enough Bengali speaking population. Hoichoi(http://www.indiantelevision.com/iworld/over-the-top-services/hoichoi-to-double-original-content-to-100-hours-this-year-180521) co-founder Vishnu Mohta sees its content catalogue and brand awareness as the biggest achievements in the first year.
    Bangladesh and the UAE are two markets Hoichoi is looking at for international expansion due to the Bengali speaking crowd as well as diaspora. The apps have been present there for a while but awareness is being done now.
    Mohta thinks it has not done enough local activity, local marketing and personalisation to enable people to know about the platform. To get the pulse of the market he mentions the importance of proper local teams. “We have got an office in Bangladesh and already recruited a few people over there. We plan to do the same thing in the Middle East. So a combination of our own team, the right set of partners will help Hoichoi to reach as many people as possible in that local market,” he said.
    The head of SVF’s new media section also mentions the need for on-ground activation, specific targeting, and influencer marketing in local markets. The two new markets demand different strategies. For Bangladesh, he thinks producing local content is a smart move, while for UAE they plan to work more on marketing, distribution. In UAE they want to be more precise, have local press releases, take help from biggest telcos for larger data and communication network.

    For Bangladeshi market, it has already announced Dhaka Metro, a show directed by renowned Amitabh Reza Chaudhuri. Though Mohta did not reveal too much, he indicated that it might come up with more such shows. Accepting the fact that Bengals from the two sides of the border have different taste in content, he says the uniformity in language will let the problem not be critical.
    In the one year of launch, Mohta realised the difference in Hoichoi not being available in Bengali. The lack of pay per view option was another issue. For a platform backed by SVF, having an option to watch movies on a-la-carte basis could bring huge money.
    Now Hoichoi wants to take its content to other language speakers through dubbed versions. Though the plan seems very optimistic, it’s still in the ideation stage. Dubbed versions could be available on platforms like Airtel TV. After testing the water with a selected number of people, it will take it to a larger level.
    Byomkesh, Dupur Thakurpo, Japani Toy, 6 and Holy Faak have emerged as the most popular shows in the last year which are returning for season two. Among the 30 originals, most of them will be released for binge watching while few, based on the nature of the show, will be launched in two-three episodes together.

    Last year, Hoichoi(http://www.indiantelevision.com/iworld/over-the-top-services/bengali-ott-players-prioritise-market-growth-over-competition-180705) created a buzz in the market with #Hoyejak campaign during Durga Puja. On 1 October, the platform is set to launch another campaign on the same lines to reap benefits from the festive season of Durgapuja again. The platform has a remarkable trend to create witty hashtag campaigns which go viral easily. “We are called Hoichoi(non-stop excitement) , if we don’t get Hoichoi, we are doing injustice,” Mohta says in a light mood giving credit to the in house social media team for the campaign.
    While SVF’s magnitude in terms of financial profit is unquestionable, the young digital arm of it has a long way to go break even. Mohta says it brings a new energy to the parent company.
    “SVF, the leader in this business, has been in the market for 22 years. We are still very young. It infuses that energy and newness to the overall ecosystem allowing us to constantly innovate and renew our content strategy. A film might release every month and Hoichoi has to be updated every day, every week. So that vibe transcends to SVF as a team and keeps the DNA very healthy today,” he commented.

  • Eros Now Enters into Strategic Partnership with FashionTV

    Eros Now Enters into Strategic Partnership with FashionTV

    Mumbai, September 26th, 2018 – Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform, has entered into a partnership with leading fashion and lifestyle channel, FashionTV (“FTV”). With this association, Eros Now will be the first OTT player to venture into the fashion and lifestyle segment by providing consumers access to FTV’s 12+ Live TV Channels and 145+ hours of VOD content.
    FTV, a 20-year-old global satellite TV network, delivers the latest fashion trends, models, events and celebrity news. With its unmatched library of 11,000+ Bollywood and regional films, entertainment shows, music videos and originals, Eros Now’s strategic tie-up with FTV will further expand its content offering to consumers, now encompassing fashion and lifestyle as well. Further, this first-of-a-kind partnership gives subscribers a chance to delve into the lives of their favorite models, view never-seen-before interviews of fashion gurus and get an exclusive view of the modelling industry, making it an ideal hangout for fashion enthusiasts who will now have front row access to the best of fashion and lifestyle.
    Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital said, “Recognizing very distinct consumer behavior of linear and on-demand consumption patterns, the association with FTV adds a new dimension to the Eros Now platform. Eros Now has always stayed ahead of the curve and the foray into alternative and fashion programming, in addition to our existing unrivaled entertainment content, further reiterates our promise to offer differentiated and relevant content.”

    “FashionTV is proud to be partnering with Eros Now and we are delighted to enter this new and exciting business chapter in India. The Indian market is one of the world’s largest and is of upmost importance for our company. Now, the Indian audience will be able to enjoy our multi-media OTT and VOD platform called FashionTV+, which is offering 12+ live streaming channels with 24/7 glamorous entertainment and a review of the latest fashion trends,” said Alex Ecker, Senior VP of FashionTV Asia/Pacific.

  • The Screen Patti partners with Brand Factory to tell the millennials’ story with ‘Weekends’

    The Screen Patti partners with Brand Factory to tell the millennials’ story with ‘Weekends’

    Mumbai, 21st September, 2018: The Screen Patti (TSP), a The Viral Fever (TVF) channel, has announced partnership with Brand Factory for its upcoming web show ‘Weekends’, the story of three absolutely different young men working in the same office, trying to make some valuable time to have fun, find love and make money.
    The trailer for the show has just been released and can be viewed at https://bit.ly/TSPWeekends.

    ‘Weekends’ is a comedy that reveals the plight of millennials in their workspace, trying to find that elusive work-life balance. Constantly juggling the demands of the office and their desire to have fun, the hallowed ground of the weekend is where the lines are drawn. A working weekend completely messes with their zen. The only thing that gets them going is a weekend spent doing what their hearts want.
    Directed by Harman Wadala and written by Parikshit, Talha, Jatin & Shivam, the show features popular actors Gurpreet Saini (Pari), Prabal Punjabi (Kevin) and Pranay Manchanda (from Baked & The Aam Aadmi Family as Rakesh aka PPT).
    Amrit Raj Gupta, Channel Head – The Screen Patti said, “Weekends is a show about three men and them being torn between work and their personal lives that often take a beating because of unwanted assignments at ungodly hours. We have a terrific cast on board that has surely delivered a stellar performance.”
    Vijay Koshy, Head – Brand Partnerships, TVF, said, “With a twist of humor, TSP’s Weekends embodies the current working class that struggles to find time to focus on self in this harsh competitive world. Since the beginning, we knew that this show is meant for brands that try to solve the problems of this generation. Kudos to the team at Brand Factory from the future group for believing in this show & partnering with the TSP family! The TVF network has now made inroads to new categories like Fashion Retail, Real Estate and Health sector”.

    Roch D’Souza, Chief Marketing Officer, Brand Factory said, “Todays Millennial audience is constantly looking for validation on social media for their behaviour be it fashion, lifestyle etc. There is a growing phenomenon of ‘living to share on social media’, and hence reaching out to the youth through the TVF Weekends web series was a great opportunity. We feel it’s a perfect fit as it depicts the day to day life of a corporate employee, the type of audience that shops at our stores. Collaborations with content creators is a major Part of Brand Factory’s digital strategy ahead and we plan to create some amazing Branded Content”
    Tune in to watch three young men learn the art of juggling their personal and professional lives and making memories along the way, starting 28th September. The 5-episode show will be released on TVFPlay (2 episodes initially) and YouTube, with one episode going live every Friday.

  • Netflix Acquires Worldwide Rights to Leena Yadav’s Rajma Chawal

    Netflix Acquires Worldwide Rights to Leena Yadav’s Rajma Chawal

    Mumbai/26 September- Leena Yadav and Rishi Kapoor will make their Netflix debut with Rajma Chawal, a light-hearted story about family in the age of social media. Rajma Chawal will be available exclusively on Netflix, worldwide, on November 30, 2018, before which it will premiere at the BFI London Film Festival in October.
    Set in the chaotic, vibrant Chandni Chowk area in Delhi, Rajma Chawal captures the relationship between a father attempting to reconnect with his estranged son through social media, a new world for him. The film is an emotional roller-coaster, interspersing grief and the pressure of family expectations with humour, compassion and love. Rishi Kapoor plays the role of Raj Mathur, the father, along with Amyra Dastur, Aparshakti Khurana and Anirudh Tanwar in his debut role as Kabir Mathur, the son.
    An internationally acclaimed film-maker, Leena Yadav navigates complex and dynamic family relationships with depth, sensitivity and the ability to find humour in unexpected places. Her first international feature film, Parched, premiered at Toronto International Film Festival in 2015.

    Leena Yadav said, “The father-son dynamic is a universal human theme, and Netflix, with its global reach and ability to address a range of audiences with rich and resonant stories, was the ideal partner for us. Being on Netflix invites the whole world into the lives of a family in Chandni Chowk, and we are excited to bring the tumult, colour and vitality of both the family and the area to newer audiences.”
    Swati Shetty, Director, International Originals and Acquisitions, Netflix, said, “Rajma Chawal takes the viewer along the highs and lows of of family dynamics, and we hope members around the world will relate to the story and its multi-dimensional characters. Technology and social media are changing human relationships globally, and we’re honoured that the stellar team behind this film chose to partner with Netflix on showing their take on this subject to the world.”