Category: Over The Top Services

  • Real-life drama series ‘The Loudest Voice’ launches on Hotstar Premium

    Real-life drama series ‘The Loudest Voice’ launches on Hotstar Premium

    MUMBAI: Based on a book by Gabriel Sherman, ‘The Loudest Voice’ is a seven-part limited series that brings forth events around the life of Roger Ailes, the former CEO of Fox News. Focusing primarily on the past decade, the series touches on defining moments in Ailes' life, including his experiences with world leaders that gave birth to his political career; and the sexual harassment accusations and settlements that brought his reign to an end. The critically acclaimed series launches in India on Hotstar Premium on 16th July 2019.

    The series boasts of a stellar cast including Russell Crowe (Roger Ailes), Seth MacFarlane (Brian Lewis), Sienna Miller (Beth Tilson Ailes), Simon McBurney (Rupert Murdoch), Annabelle Wallis (Laurie Luhn) and Naomi Watts (Gretchen Carlson).

    Actor Naomi Watts said, “I play the role of Gretchen Carlson, who goes through quite the journey and its an incredible story of survival. The writing is good and powerful, it very much speaks to the era that we’re in now.”

  • Jio GigaFiber drops to third position in Netflix ISP Speed Index ranking for June 2019

    Jio GigaFiber drops to third position in Netflix ISP Speed Index ranking for June 2019

    MUMBAI: Reliance led broadband service Jio GigaFiber has dropped to third position as per Netflix ISP Speed Index rankings of June 2019 in India. Earlier it had a speed of 3.53 Mbps which has now dropped to 3.49 Mbps.

    7 Star Digital has been ranked as the fastest broadband service in the country with 3.54 Mbps, followed by Spectranet with 3.50 Mbps. Jio’s major rival Airtel broadband service has been placed in the fourth position with 3.35 Mbps.

    Atria Convergence Technologies (ACT) has acquired the fifth position with 3.24 Mbps of average speed, YouBroadband with 3.17 Mbps speed at sixth, Hathway with 2.97 Mbps at seventh, and D-VoiS at eighth spot with 2.97 Mbps speed.

    “The Netflix ISP Speed Index is a measure of prime time Netflix performance on particular ISPs (internet service providers) around the globe, and not a measure of overall performance for other services/data that may travel across the specific ISP network,” the streaming service said on its website.

  • Hotstar dominates OTT reach statistics

    Hotstar dominates OTT reach statistics

    MUMBAI: Star India-led Hotstar is the chart leader of the Indian OTT market. According to a report by Data Intelligence & Management Platform KalaGato, Hotstar has the highest 'Reach by Install' of 45.88 per cent as of March 2019.

    As per the report, Hotstar leads the reach followed by newest entrant Times Internet-led  MX Player with 41.4 per cent 'Reach by Install'. Moreover, the former also leads the chart in terms of market share by install with 23.8 per cent.

    “Combined with quality content, Hotstar’s investment in cricket streaming rights has helped it garner tremendous market share,” KalaGato chief business officer Aman Kumar said. “MX Player was originally a popular video player app that Times Internet bought in early 2018 and turned into an online streaming platform. This allowed it to enter the market with a large download base that had already installed the app,” he added.

    Hotstar, which till last year relied on sports, catch-up content and films, decided to take a leap into content early this year with a new vertical called “Hotstar Specials” to offer premium shows. While it already has a strong foothold in the advertising-led business model, Hotstar Specials has been launched to scale up subscription revenue.

    Source: Data from KalaGato

    Reliance Jio’s OTT service app Jio TV has increased its reach by install gradually since last year and is now at 34.08 per cent. Both international players Amazon Prime Video and Netflix have increased their reach significantly. While the former stood with 17.06 per cent , the latter stood with 10.37 per cent. Netflix has already announced five new original series on Tuesday. Its international rival Amazon Prime Video has recently unveiled the trailer of its popular series Comicstaan along with premiering a number of titles both in Hindi and regional languages. 

    According to a report by global accounting firm PricewaterhouseCoopers (PwC), India’s video streaming industry is all set to grow at a CAGR of 21.82 per cent to reach Rs 11,977 crore by 2023. It added that the OTT video industry will record the highest growth rate among all segments and drive evolution over the next four years in the overall media and entertainment industry.

  • ZEE5 appoints Yogesh Manwani as head, news & stories

    ZEE5 appoints Yogesh Manwani as head, news & stories

    MUMBAI: ZEE5, India’s fastest growing OTT platform has appointedMr. YogeshManwani as Head, News & Stories.

    Commenting on the new appointment,Taranjeet Singh,Chief Revenue Officer and Business Head, New Projects, ZEE5 Indiasaid, “News is a dynamic space which is constantly changing and evolving.Yogesh’s experience across various genres will help us strengthen our bond with the viewers along with keeping the brand interesting and relevant. His strong background will go a long way in making ZEE5, the most trusted brand for news.” 

    Speaking about his role, YogeshManwani, Head, News & Stories, ZEE5Indiasaid, “With its stand out originals slate and the unparalleled depth of its library content across genres, formats and languages, ZEE5 has successfully established itself as the fastest growing OTT brand in the category. I am excited about carrying this momentum forward to build a robust News & Stories service on the platform that will provide consumers with a high-quality experience. I am happy to join the Zee family and be a part of the ZEE5 team that is shaping the future of this category.”

    Yogesh Manwani is a seasoned professionalwith 15 years of experience in the media and entertainment space.Prior to joining ZEE5,he was Business Head at Star Utsav.A UCLA Anderson alumnus, he has successfully shouldered and delivered the responsibility for business growth, market share leadership, revenue and profitability. Yogesh has worked on various genres such as Hindi News,Regional News, Regional languages, English Entertainmentand Hindi Entertainment.

    With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 80+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. 
     

  • ZEE5 announces pyschological thriller ‘Posham Pa’

    ZEE5 announces pyschological thriller ‘Posham Pa’

    MUMBAI: ZEE5, India’s fastest growing OTT platform announces ‘Posham Pa’, a psychological thriller starring actress Mahie Gill, Sayani Gupta and Ragini Khanna in a never seen before avatar. Directed by national award-winning filmmaker Suman Mukhopadhyay, written by Nimisha Misra and produced by Ten Years Younger Productions LLP, Dhirajj Walks of Art Pvt Ltd, New Born Films LLP and Vishant Audio Visuals Pvt Ltd the film releases on 21st August exclusively on ZEE5.

    ‘Posham Pa’ has been inspired by true events, researched by senior journalist, Praful Shah. The story revolves around a psychologically disturbed mother who coerced her daughters into a life of crime. The daughters are now facing the death penalty for their violent crimes and spieling their life story to two documentarians essayed by Imaad Shah and Shivani Raghuvanshi.

    The film has been shot in three different non-linear tracks and is sure to keep the viewers engrossed with twist and turns.

    Sharing her perspective, Mahie Gill said, “The story of Posham Pa is inexplicable.  I still cannot fathom how circumstances can make someone so cruel. It is one of the most challenging roles I have essayed and when I heard the script, I decided to take it up almost immediately. We are now looking forward for it to premiere on ZEE5 and be available to a global audience.”

    Sharing her experience, Sayani Gupta said, “It has been a very difficult journey to get under the skin of my character. Right from my look to the brutality of the murders, it has all been mind-numbing.  Getting into the psyche of a criminal drains you physically and emotionally. Posham Pa will premiere on ZEE5 and will reach such a wide audience base.”

    Sharing her thoughts Ragini Khanna said, “Posham Pa has an enticing plot, making it a must watch for viewers who enjoy watching thrillers. It was a tough shoot and an experience which I will carry with me forever. It is an exciting time for new stories and content to flourish . I am happy that ZEE5 is backing such unique stories and we are looking forward to the release on the platform.”

    Director Suman Mukhopadhyay said, “We are presenting a film that has multiple focal points. Truth and reality look so puzzling when seen from different perspectives. The script brings this out through a nonlinear treatment. However, the actors have walked a distance to ensure their performance is power-packed. To portray the psychological labyrinth of the characters that travels few decades, is an immensely challenging task. Everyone has worked very hard in putting this together and I hope with ZEE5’s massive reach, Posham Pa travels extensively.”

    Commenting on the announcement, Aparna Acharekar, Programming Head, ZEE5 India said, “At ZEE5, we are working towards building a robust library across genres. Posham Pa is our latest addition, a compelling story with an eclectic star cast. It is an offbeat story and we have got on board powerful actors who are perfectly suited for their respective roles. Posham Pa is currently in the post production stage and we are  looking forward to release it on our platform soon."

    With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 80+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.

  • Netflix announces five new original series across a variety of genres

    Netflix announces five new original series across a variety of genres

    MUMBAI: Netflix today announced five new original series across a variety of genres including Young Adult, drama, thriller, horror and comedy. With deadly zombies, scary gangsters and daring friends, these incredibly diverse Indian stories are for mainstream audiences in India and around the world. 

    Bela Bajaria, VP, International Originals, Netflix, said, “India is home to some of the world’s greatest stories. It's been thrilling to watch these amazing storytellers embrace the artistic freedom possible at Netflix to create entertaining stories. Audiences everywhere will love these five inventive series set in stories of horror, drama and comedy.”

    Continuing Netflix’s investment in Indian content and long-term commitment to the Indian creative community, the five series will be developed in collaboration with leading Indian studios from Shah Rukh Khan’s Red Chillies Entertainment and Anushka Sharma and Karnesh Sharma’s Clean Slate Films to Mutant Films. 

    Presenting the Netflix slate of upcoming series over the next year:

    Bombay Begums: In contemporary urban India, five women, across generations, wrestle with desire, ethics, personal crises and vulnerabilities to own their ambition. As glass ceilings are shattered and hearts are broken, difficult choices have to be made. And as each woman strives to find her own truth, they find in each other an unexpected understanding and the sliver of a bond. Bombay Begums is created, written and directed by Alankrita Shrivastava and executive produced by Chernin Entertainment and EndemolShine India. 

    Speaking about the development, Alankrita Shrivastava said, “Collaborating with Netflix has been extremely exciting and fulfilling because they see the urgency and value of women telling their own stories, through the female gaze. Bombay Begums is an attempt to tell a story about the lives of urban Indian women, as honestly as I can. I hope that women (and maybe some men!) can connect to this story, no matter what their background, because maybe we're all trying to find ourselves and our place in this world.”   

    Mai: Following a deep personal tragedy, the docile, 47-year-old wife-and-mother, Sheel, finds herself accidentally sucked into a rabbit hole of violence and power. Ensuing entanglement with white collar crime and politics that forever changed her and the world she inhabits. Mai has Anushka Sharma & Karnesh Sharma's Clean Slate Films as the executive producers and is written by Atul Mongia along with Tamal Sen, Amita Vyas, with Sudip Sharma as a creative producer.

    Talking about the show, Anushka Sharma said, “This is my second collaboration with Netflix after Bulbul and we are again looking to disrupt the kind of content audiences are consuming. We at Clean Slate Films have been dedicated to making clutter-breaking, powerful stories since our first production and we are looking forward to push the content envelope. The creative freedom to be able to translate these stories to screens that reach a global audience is exciting for us, which is why Netflix is such an important partner. Mai is an exciting work of fiction that tells the story of a middle-class Indian woman who leads a double-life of a don. At a time when audiences globally are appreciating differential content, Mai will hopefully intrigue them and entertain them thoroughly.” 

    Betaal: A remote village becomes the theatre of a breathless battle when a two-century-old Betaal, a British Indian Army officer, and his battalion of zombie redcoats are unleashed. With Indian police pitted against the undead army, hapless villagers are trapped in a horrific, edge-of-your-seat conflict. Betaal is Red Chillies Entertainment’s second Netflix series, in collaboration with Ghoul’s Patrick Graham as the writer/director and showrunner, along with Nikhil Mahajan as the director and Suhani Kanwar as writer. It will be executive produced by Blumhouse, known to design some of the best horror content, and Ivanhoe

    Elaborating on the development Patrick Graham said, “Indian legend is filled with tales that thrill, chill and bring the audience to the edge of their seat. It’s a pleasure working with Netflix again on Betaal and to be able to tap the narrative goldmine of Indian stories for a series that brings to life universal conflicts in the engaging and immersive zombie horror genre.”

    Messy: Mumbai’s rising standup comic, Beanie, struggles to balance a career in comedy with pleasing a yuppie day-job boss, peculiar BFF, persistent parents, and proposal-popping boyfriend. Messy is her quest to find her own voice and get her life together in the midst of all the mayhem. American actor and director, Ravi Patel stars in the series which he has created and co-written with Neel Shah. The series is co-produced by The District's David Bernad and Ruben Fleischer and Mutant Films' Seher Aly Latif & Shivani Saran.

    Speaking about the series Ravi Patel said, “I’m excited to work on a story of a strong female lead and voice as we go on this journey with Messy. This is a story about a girl finding herself and her place in the world while living in a big city, and we’re hoping to create a relatable and authentic story that has a universal resonance. The character is not unlike the average urban Indian woman, grappling with various social pressures while nurturing her sense of humour throughout. With Netflix, we have a partner and platform which supports absolute artistic freedom, and can help package this in an engaging manner while taking the story to women the world over.”

    Masaba Masaba: This scripted series based on real-life moments from Masaba Gupta’s life follows her unique background, the diverse worlds she straddles across fashion and family, and her foray back into the dating world. Masaba’s life is a glorious mess, and she’s not afraid to show that to the world. An inspirational, joyous celebration of her life, this fun series will be packed with tongue-in-cheek humor, enacted by the mother-daughter duo, Masaba and Neena Gupta themselves. The genre-bending series is created and produced by Ashvini Yardi’s Viniyard Films and will be directed by Sonam Nair.

    Expressing her excitement Masaba Gupta said, “I’m a huge fan of Netflix and the kind of diverse content it houses. So when the makers approached me with the idea of a show inspired by my life, I was thrilled. It’s been a rollercoaster, honestly, and I feel that the moments I’ve experienced are both unique to my journey and relatable to people the world over. This series will be an amalgamation of my experiences, personally and professionally. I can’t wait for the audience to watch it.”

  • Amazon Prime Video, ZEE5 in talks for partnership

    Amazon Prime Video, ZEE5 in talks for partnership

    MUMBAI: Two strong players in the Indian over-the-top (OTT) ecosystem i.e, Amazon Prime Video and ZEE5 are in talks for a partnership. According to a report in the Economic times, the platforms are currently negotiating for a platform deal.

    The report also added quoting an unnamed source that it may take a month for both the parties to reach an agreement. Moreover, the structure of the deal and different models are being explored currently.  

    Whether ZEE5 content should be made available as an in-app or app-in-app format that is also being discussed. ZEE5 which is now more reliant on AVOD revenue is looking to expand its subscription video-on-demand (SVOD) business with the deal.

    While in the United States Amazon has an optional add-on service called Prime Video Channels, Amazon might launch Prime Video Channels in India too. If the deal works out, ZEE5 could be the first service on the platform.

    “Acquiring and retaining a customer and running an app is a completely different ball game altogether. Many people are now discovering that it is good to focus on content and partner with other players for distribution. Also, it is not sustainable to have 30-40 OTT services in a market. Economically too, these kind of partnerships are better for the consumer,” a top executive form a leading streaming service said as quoted by ET.

  • Hotstar clocks 25.3 mn concurrent viewers to set new global record

    Hotstar clocks 25.3 mn concurrent viewers to set new global record

    MUMBAI: Hotstar, India’s largest premium streaming platform, continued to raise the bar in live streaming, setting a new global benchmark during the India vs New Zealand semi-final on 10th July 2019. The platform registered an unprecedented 25.3 million concurrent viewers, shattering its own previous world record of 18.6 million set during the VIVO IPL 2019 final. Hotstar also witnessed upwards of 15 million concurrent viewers across multiple matches through the ICC Cricket World Cup.

    Built to handle immense scale, Hotstar had previously crossed the milestone of 100 million daily users during the India vs Pakistan match. Even with the massive cricket consumption, the entertainment consumption on Hotstar remains extremely high. 60% of cricket viewers also consume entertainment content on the platform and the past 12 months have seen a 2X growth in entertainment consumption. The watch time on entertainment content is 1.5 times that of sports content on the platform. These astounding numbers are a resounding testimony to Hotstar’s immense technology prowess, with the platform continuing to be the preferred destination for sports and entertainment for millions of Indians across the country.

    Commenting on the development, Varun Narang, Chief Product Officer, Hotstar, said, “We are thrilled about, once again, re-writing the global record for the highest concurrent video viewership anywhere in the world. 

    Using tech in creating a delightful consumer experience is at the core of what we do. From building scalable services that enable massive concurrency to managing complexities of live streaming from video acquisition to authentication to delivery, we prepare for failure in the system. We load test our infrastructure extensively to identify failure points.

    With a robust technology backbone, and expertise in driving scale by changing behaviour and growing the category, we look forward to setting new benchmarks and delivering unmatched experiences to all our users.”

    Commenting on the record, Vinod Thadani, Chief Digital Officer, Mindshare South Asia, said, “Achieving 25.3 million simultaneous viewers in any match is no mean feat. The nail-biting semi-final saw Hotstar’s viewership rise steadily and during the last leg of the game, the viewership increased nearly with every ball! Also, what’s remarkable is the fact that these numbers were attained for a disrupted semi-final played over two days. It’s anyone’s guess what the figures would’ve been had India made it to the finals. Hotstar would’ve definitely surpassed these numbers and set new global standards.” 

    In addition to India, Hotstar brought the ICC Cricket World Cup to consumers in the US and Canada as well, who tuned in to the platform via the app, on the web (us.hotstar.com & ca.hotstar.com), Google play store, app store, as well as on living room devices like Roku TV, Apple TV, Amazon Fire TV Stick, Android TV, and Samsung Smart TV.

  • YouTube expanding monetisation tools for creators

    YouTube expanding monetisation tools for creators

     MUMBAI: Social media giant YouTube is focusing on new monetising opportunities for its top creators in addition to ad revenue. YouTube is rolling out new options for channel memberships, custom stickers that users can pay to make appear in video chats, and several new merchandising partners.

    YouTube chief product officer Neal Mohan spoke on the updates in a keynote on Thursday at VidCon US. Mohan also said that while creator revenue from Super Chat, Channel Memberships and Merch was not significant in 2018, now several thousand channels have more than doubled their total YouTube revenue from those tools.

    The Super Stickers will be launched in the next few months and fans will be able to purchase those during live streams and premieres in order to show creators how much they like their content. This feature is meant to compliment the existing monetisation tool Super Chat.

    The social media giant is also introducing changes to membership levels allowing creators to set up five different price points for memberships. YouTube is also expanding Merch Shelf feature which was launched last year.

  • Netflix ropes in BBC Studios’ Jackie Lee-Joe as CMO

    Netflix ropes in BBC Studios’ Jackie Lee-Joe as CMO

    MUMBAI: Amid intense competition in the streaming market worldwide, the streaming giant has made another important move by appointing Jackie Lee-Joe as chief marketing officer. Lee-Joe who has been CMO of BBC Studios since 2015 will take up the new role in September.

    “Jackie is a truly original thinker with a wealth of global experience — making her the perfect fit as our next chief marketing officer. I’m excited to work with her in promoting our brand and original programming in new and creative ways to our members all around the world,”  Netflix chief content officer Ted Sarandos said.

    Lee-Joe replaces Netflix’s CMO of seven years Kelly Bennett who left the company in March. Earlier this year, Spencer Neumann was appointed as chief financial officer in the organisation.

    “Netflix is a much loved and respected brand, entertaining audiences everywhere with it’s rich and thought provoking original programming. I’m thrilled to be joining one of the world’s most creative, dynamic and fearlessly innovative companies,” Lee-Joe commented.