ITV

Category: Over The Top Services

  • Amazon Prime Video brings the digital premiere of WAR

    Amazon Prime Video brings the digital premiere of WAR

    MUMBAI: This week, Amazon Prime Video presents an action-packed line-up with the latest Indian and International titles across genres. Witness the dual magic of superstars Hrithik Roshan and Tiger Shroff, as they bring their best stunts to the screen in this year’s biggest entertainer WAR. Prime members can now stream a selection of recently released Indian films from regional cinema such as romantic drama Gantumoote (Kanadda), romantic comedy Triple Seat (Marathi) and period drama Gumnaami (Bengali) shortly after their theatrical release. After the successful premiere of Telugu period drama-cum-action film Sye Raa Narasimha Reddy last week, the Amitabh Bachchan-Vijay Setupathi starrer is now available in Hindi dub, exclusively on Amazon Prime Video.

    Additionally, customers can stream some of the latest international titles, including Hugh Grant starrer series A Very English Scandal and detective drama film The Report starring Adam Driver, Annette Bening and Jon Hamm in the lead.

    HIGHLIGHTS

    War

    An Indian soldier is assigned a mission to eliminate his former mentor, who has gone rogue. Directed by Siddharth Anand, the film stars Bollywood superstars Hrithik Roshan as a former Indian soldier gone rogue, and Tiger Shroff, as his protégé assigned to kill his mentor.

    Gantumoote (Kannada)

    Set in the 90s, this film follows the life of Meera, a high school teenager and her first tryst with love and the story that ensues.  unfolds is immensely gripping. 

    Triple Seat (Marathi)

    A young, happy guy receives a call from an unknown woman who claims to be in danger. A new take on the classic love triangle, Triple Seat brings to you  to the fore a light-hearted story about wireless love.

    Gumnaami (Bengali)

    Gumnaami is a film based on the Mukherjee Commission Hearings which happened from 1999 to 2005, where the three theories about Netaji Subhas Chandra Bose's death were discussed and debated.

    A Very English Scandal

    In this comedy-drama series, British Liberal Party leader Jeremy Thorpe is accused of conspiracy to murder his gay ex-lover and forced to stand trial in 1979. The film stars Hugh Grant, Ben Winshaw and Alex Jennings in the lead.

    The Report

    Idealistic Senate staffer Daniel J. Jones, tasked by his boss to lead an investigation into the CIA's post 9/11 Detention and Interrogation Program, uncovers shocking secrets. The movie stars Adam Driver, Annette Bening and Jon Hamm in the lead.

  • Amazon Prime Video confirms the second season of ‘The Family Man’

    Amazon Prime Video confirms the second season of ‘The Family Man’

    MUMBAI: Following the phenomenal success of Amazon Original Series – The Family Man, Prime Video has announced that it has greenlit the second season of the show. Season 2 of The Family Man pits Srikant Tiwari against a new, powerful and avenging adversary and offers an exciting, gripping and action-filled storyline while exploring relatable themes of home, belonging and estrangement. 

    Season 2 also marks the digital debut of South Indian superstar, Samantha Akkineni, known for her captivating, critically acclaimed performances. Samantha joins the stellar cast of Padma Shri Manoj Bajpayee, National Award-winner Priyamani, along with incredible talent from across India, including Sharib Hashmi, Darshan Kumar, Sharad Kelkar, Sunny Hinduja, Shreya Dhanwantary, Shahab Ali, Vedant Sinha and Mahek Thakur.

    The show is created, directed and produced by Raj & DK, through their production company D2R Films, and written by Raj & DK and Suman Kumar. The first season was highly acclaimed by critics and audiences alike for its freshness, relevance, relatable characters and especially for blending an espionage thriller with humour and amazing family dynamics. The stellar performances by the cast, especially Manoj Bajpayee’s role as Srikant Tiwari, has left audiences eagerly waiting to find out what happens next. 

    Amazon Prime Video India  director and head content Vijay Subramaniam said “Spy thrillers have been one of the more popular genres amongst our international originals; and we are happy to see this global phenomena recreated in India for The Family Man. Interestingly, the show was loved both by audiences in India and abroad. The Family Man has become our most watched Amazon Original Series in India! We are thrilled to be working with the talented duo Raj and DK for another successful season of The Family Man.”

    Raj & DK, Creators of the Amazon Original, The Family Man, through their production company, D2R Films said, “The Family Man has become a global sensation and we couldn’t be happier associating with Amazon Prime Video to make this happen! While we hoped that audiences would like and relate to the show, what has truly overwhelmed us is the magnitude of love we received within days of the release. Our pan-Indian cast has also been getting amazing appreciation from audiences across the country. We are thrilled that the quality of content and performances are truly breaking down preexisting walls within various film industries in India. We are delighted to announce that together with Amazon Prime Video, we are coming back with a new season that promises more edge-of-the-seat drama and thrill – the plot will thicken!”

    Actor Manoj Bajpayee said, “There is no better feeling for an actor than being appreciated by the audience and fans. The response received on my performance in The Family Man has been overwhelming and I am grateful to Raj and DK and Amazon Prime Video for their faith in me and giving me an opportunity to play the flawed but extremely relatable Srikant Tiwari. The experience of working with Amazon Prime Video has been phenomenal and I am truly excited for Season 2.”

    Actress Samantha Akkineni said “With the digital space booming, I knew I had to be a part of this revolution. What better way to make my digital debut, than with one of India’s most loved series – The Family Man. I have loved Raj & DK’s work and given the global reach and standing of Amazon Prime Video, I couldn’t have asked for better partners. The role I play for the show is diametrically different from anything I have done before.  It will certainly surprise and delight my fans.”

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  • ZEE5 unveils their december – binge holidays calendar

    ZEE5 unveils their december – binge holidays calendar

    MUMBAI: ZEE5 has witnessed exponential growth in the last year with more than 75+ Originals premiering on the platform across languages and genres. The platform has also successfully acquired blockbuster films, launched India’s first and only fiction gamification ZEE5 Super Family (ZSF), announced big tie-ups with production houses, telcos, Smart TV brands and over and above this enhanced the UI to ensure better user experience.

    The platform premiered some reverberating original stories which earned audience appreciation and multiple awards this season. Adding to this mix, they are now raising the bar higher with shows like The Chargesheet: Innocent or Guilty,  Rangbaaz Phirse, Ragini MMS Returns Season 2, Karoline Kamakshi (Telugu Series) and the direct to digital premiere of the film Line of Descent to name a few

    The December Calendar launch was a glitzy event with the starcast of various shows being present.

    The evening started with ZEE5  Programming Head Aparna Acharekar, , India addressing the guests and announcing that the platform has initiated a welfare fund for the army as a gesture to salute our heroes. She then personally called upon stage a special guest,  Lt. Colonel Sundeep Sen who was part of the NSG Commandos who were called upon to take charge of the situation during the 26/11 attack.

    Also,  present was producer Abhimanyu Singh, Contiloe Pictures and actors Arjan Bajwa & Arjun Bijlani who are part of the upcoming ZEE5 series The Siege: 26/11 slated to release, early next year.

    The evening then moved to the unveiling of the calendar AV in the presence of the eclectic cast Jimmy Sheirgill, Sharad Kelkar, Sushant Singh, Neeraj Kabi, Arunoday Singh, Shiv Panditt, Tridha Choudhury, Varun Sood, Divya Agarwal, Giorgia Adriani amongst others.

    Also, present was CEO Sunburn, Karan Singh and Indian music producer and DJ, Anish Sood and from the Sunburn Festival which is taking place in Goa on 27 December’19 and will be live streamed exclusively on ZEE5.

    With all the shows and this stellar line-up, ZEE5 has an action packed December planned for viewers to end the year with full of entertainment. Attached below are show details for a quick glance.

    Show Details as follows:

    · Line of Descent: Starring Abhay Deol, Ronit Roy, Prem Chopra, Neeraj Kabi, Ali Haji and Brendan Fraser the film, is set against the backdrop of Delhi, the story revolves around an Indian mafia family at war with itself following the death of the patriarch. The film will premiere in India, on 4th December exclusively on ZEE5.

    Trailer link: https://www.zee5.com/videos/details/line-of-descent-trailer/0-0-99308

    Karoline Kamakshi : Starring Meena, Georgia, Angelina and Anto, the series revolves around Karoline, a badass French detective, and Kamakshi, a traditional Tamil brahmin girl and how they are required to work together with a common motive of catching the infamous drug lord, Furkin. The series heavily laced with humour is all set to release on 5th December exclusively on ZEE5

    Trailer Link: https://www.zee5.com/zee5originals/details/karoline-kamakshi/0-6-2167

    Ragini MMS Returns Season 2: Starring Divya Agarwal, Varun Sood, Navneet Kaur, Thea Dsuuza, Aarti Khetarpal and Mohit Duseja is a new spine-chilling erotic tale. The story revolves around Ragini who goes for an all girls’ trip and how things go horribly wrong when they check into a haunted hotel.

    The Chargesheet – Innocent or Guilty : Starring Arunoday Singh, Tridha Choudhury, Shiv Panditt, Hrishita Bhatt, Ashwini Kalsekar, Kishori Shahane, Shakti Anand and Sikandar Kher, the show is unravels the story of a badminton player who was shot dead in broad daylight.

    Trailer Link: https://www.zee5.com/zee5originals/details/the-chargesheet-innocent-or-guilty/0-6-2208

    Rangbaaz Phirse : Starring Jimmy Sheirgill, Gul Panag, Sushant Singh and Spruha Joshi in lead roles the series highlights the story of a young guy who falls through the cracks because of politics and is robbed of his youth which subsequently ruins his life. It is about misguided manipulative youth. The nine-episode series highlights how an individual is not born as a criminal but becomes one because of the circumstances around him. #NotBornACriminal

    Trailer Link: https://www.zee5.com/zee5originals/details/rangbaaz/0-6-1138/rangbaaz-phirse-trailer/0-1-293898

  • HOOQ announces six new originals and new distribution partnerships in Thailand

    HOOQ announces six new originals and new distribution partnerships in Thailand

    MUMBAI – HOOQ, Southeast Asia’s leading video-on-demand service, has announced plans to strengthen its footprint and grow aggressively in Thailand by launching six new HOOQ original productions by the first half of 2020. HOOQ also announced a new partnership with Grab and a renewal of long-time exclusive partnership with M Pictures.

    HOOQ’s commitment to increase content tailored to Thai’s, combined with the best distribution partnerships in the region enables HOOQ to broaden its offerings across the country. HOOQ has strong existing partnerships with AIS, DTAC, LINE Pay, Channel 3 and Thairath TV in Thailand. Adding to the extensive list, HOOQ announces a new partnership with Grab, enabling customers to use Grab reward points to redeem a one-month HOOQ subscription voucher and a movie rental ticket worth 240 Baht. In order to cater to a wider range of consumers nationwide, HOOQ is also increasing offerings on the Free to Air layer, delivering free content through an ad-funded model.

    HOOQ Thailand managing director Piyanuch Meemook says, “Our viewers these days prefer watching content on their mobile devices from wherever they may be. HOOQ Thailand’s vision for 2020, in line with our mission – Made in Asia, For Asia, is to bring even more local productions and HOOQ originals to our viewers as quickly as possible, allowing access anywhere, anytime. With the significant investment towards Thai content and partners, we are proud to increase the number, variety and genre of our HOOQ Originals, and in turn, increase user base and engagement on the platform.”

    HOOQ is also renewing its long-time exclusive partnership with M Pictures to bring Thai blockbusters such as Love Battle, Khun Bun Lue, Art of the Devil Series and Necromancer 2020, the biggest Thai action movie; producing HOOQ Originals rooted on relatable Thai stories, including The Cave and Someone; and adding a massive e-sports platform which includes King of Gamers and a PubG game battle between the Indonesian and Thai teams. Viewers are also able to watch new episodes from Channel 3 only two days after it airs on the channel. This paves the way for a wider audience in Thailand to truly enjoy innovative and unique Asian stories like no other service has delivered.

    “Based on data viewed year-on-year for the past three years, we’ve noticed that the most popular shows on HOOQ Thailand’s platform is local content,” said  HOOQ chief content officer Jennifer Batty. “These consumption habits drive our decision to keep laser-focused on creating even more localised content across all genres and segments, and to make that content more accessible to everyone – anywhere, anytime.  Filmmakers from Thailand showed a lot of promise in season three of HOOQ’s Filmmakers Guild last year, a ground-breaking initiative designed to give a voice to budding filmmakers, elevate new talent, and bring the most compelling and captivating stories to an audience in Asia who crave high-quality content.”

    HOOQ CEO Peter Bithos says, “HOOQ was born and raised in the heart of Asia. We know Southeast Asia and remain 100% focused on creating a truly Asian video platform for millions of subscribers. There is such a unique heritage in Thailand with so many local stories to bring to life. Our tie-ups with like-minded partners who want to push boundaries together allow us to deliver fresh and unique stories to our viewers across the country.”

    In line with HOOQ’s drive to deliver 100 HOOQ Originals throughout the region by Q2 2020, furthering its hyper-local approach – An Entertainment Platform Made in Asia, For Asia. The significant content investment is seeing more HOOQ Originals in development, in production and on the platform than ever before. Including the six announced in Thailand today, HOOQ’s Originals slate is now at 63 original productions across the region, complementing the more than 35,000 hours of movies, television shows, sports and currently on HOOQ, available anytime, anywhere. HOOQ also provides access to fresh new Hollywood TV shows and movies through its joint venture with Warner Bros. and Sony Pictures Entertainment.

  • ZEE5 Global appoints DMS as its ad sales partner for the Middle East market

    ZEE5 Global appoints DMS as its ad sales partner for the Middle East market

    MUMBAI: ZEE5 has appointed DMS – the digital arm of Choueiri Group– as its Exclusive Media Representative for the Middle East market.

    ZEE5’s content caters perfectly to not only the South Asian diaspora in the Middle East but also the local population that loves Bollywood movies. The platform offers over 100,000 hours of content including 2000+ movies including latest blockbusters, exclusive Originals, TV shows and more across 17 languages (including Hindi, Malayalam, Tamil, Bengali and Marathi). ZEE5 also packs in 60+ Live TV channels, making it a completely integrated entertainment offering. The platform follows a freemium pricing model.

    Commenting on the announcement, ZEE5 Global Chief Business Officer Archana Anand said, “We’re excited to introduce brands and advertisers in the Middle East to ZEE5 and help them effectively reach out to their desired audiences. Our tie-up with DMS is part and parcel of this drive to make ZEE5 a premier advertising platform for regional advertisers in the market.”

    DMS chief operating officer, Michel Malkoun also expressed his views on the new partnership and stated, “We are excited to partner up with ZEE5, and welcome them to the DMS family. As video content leaders in their own respective right, we are confident that ZEE5 will be able to extend unmatched audience engagement opportunities to regional brands”.

  • VOOT garners 7.5 billion minutes of watchtime in October

    VOOT garners 7.5 billion minutes of watchtime in October

    MUMBAI: In a world where loyalty is a diminishing commodity, Viacom18’s Advertising video-on-demand (AVOD) platform VOOT has emerged as the most preferred premium OTT service with a fiercely loyal fanbase of 80 million Monthly Active Users (across multiple platforms ), and a phenomenal 65 per cent growth in watch-time month on month.

    With 7.5 billion minutes of watch-time (as per the latest third-party source App Annie, Oct ’19) on the app, VOOT’s watch-time is more than the combined watch-time of its nearest AVOD competitors. Not just that, as per the report, the platform engagement of VOOT at 29% (as measured by the average Daily Active Users to Monthly Active Users ratio) and time spent of 50 mins per day per user makes it the No. 1 premium AVOD platform in the OTT category on engagement. This shows that when it comes to brand love & viewer loyalty, viewers in India have made a clear choice.

     “Driving consistent engagement is the holy grail that we all at VOOT constantly focus on. And our fundamental belief is that in this age, businesses need to converge data and technology with impeccable storytelling to drive consumer engagement – and do it every single time – to earn, not buy, loyalty. Everything else is noise. And our persistence and single-minded focus on driving this ambition has created a unique and a superlative experience for our consumers on our platform. The massive 7.5 billion minutes of watch-time on app last month is a testimony to the success of this belief and is sure to help establish a long-lasting relationship with the audiences.” VOOT AVOD business head Akash Banerji said.

    The stupendous growth in the scale of this loyalty has come on the back of Voot’s consistent focus on offering a massive depth of premium content across genres, languages, formats and content duration.  Vernacular content in particular has played a pivotal role in driving this massive growth, growing at more than 2X over last year and contributing close to one-fourth of total consumption on the platform.

     Driving share of attention on the back of blockbuster reality content has always been VOOT’s forte and Bigg Boss this year, across languages, has packed an even bigger punch. The latest season of Colors’ Bigg Boss Hindi on VOOT that offers a plethora of interactivity features, first time a live magazine show right from the studios  and a massive roster of exclusive not-seen-on TV content, has led to the creation of a strong & loyal  ‘Asli Fan’ base on VOOT. The show with a nearly 1 billion views, has become the biggest digital entertainment property, India has ever seen.

    It is this reach and loyalty that has ensured that advertisers have made VOOT an integral part of their outreach and engagement plan.  Enhanced and immersive user experiences and continued audience patronage is driving VOOT towards new echelons of growth.

  • Q India launches on MX Player

    Q India launches on MX Player

    MUMBAI: QYOU Media on Friday announced the launch of Q India on MX Player, one of the fastest growing OTT platforms in India and the world.  MX Player currently has over 175M monthly average users in India alone and features a vast array of content targeting the millennial India demographic. This marks another significant milestone for Q India as it continues to grow its base of ad supported distribution partnerships. 

    MX Player launched its OTT service formally in February of 2019 and has quickly become the second largest streaming platform in India.  Digital TV Research has cited that India will be the fastest growing OTT territory in the world from 2019 – 2024.  In addition, ad revenue in India is expected to realize similar rapid growth according to recent reports from WPP/GroupM that project India ad spend growing at a rate of 14.3% annually as compared to a global average of 3.6%.

    Q India has established itself as a leading Hindi language channel for Young India featuring India’s top digital creators and influencers.  Q India's content partners include Arre, Pocket Aces, Ms. Malini, SpotboyE, Culture Machine, Power Drift, UngliBaaz, AajTak, Nirvana Digital, StarTruck, CurlyTales and hundreds of other popular digital creators.

    “Q India is perfectly matched for the users of MX Player," MX Player CEO Karan Bedi said. "Our mission is to create India’s leading entertainment platform for millennials and young audiences that demand an anytime/anywhere viewing platform.  We are excited to have Q India join our offering of the best free entertainment on one platform,” he added.

    “The Q India is thrilled by the partnership we have now forged with MX Player, which is emblematic of our strategy: to engage with Young India on leading platforms, across OTT, mobile and television. We expect that The Q India relationship with MX Player will be long and fruitful, and that The Q itself will be a terrific value addition for all the MX Player subscribers,”  Q India  co-founder and general manager  Sunder Aaron added.

  • Spotify invests in 3 original podcasts for Indian market

    Spotify invests in 3 original podcasts for Indian market

    MUMBAI: Opening new opportunities for the growing creator community in India, Spotify has announced three original podcasts for the country, which will go live on the platform on 3 December. Tapping into pop culture, cricket centric ‘22 Yarns with Gaurav Kapur’, fiction thriller ‘Bhaskar Bose’ narrated by Mantra, and love and relationship advice-based ‘Love Aaj Kal’ by Aastha & Ankit, Spotify is looking forward to strengthen its position within the market.

    The announcement comes as a reiteration to Spotify’s global audio-first strategy that focuses on the brand’s potential to grow faster with more original podcasts. As with music artists, Spotify aims to offer better discovery, data, and monetization to podcast creators.

    Spotify marketing director—India Amarjit Singh Batra said, “Storytelling is intrinsic to India, and almost nostalgic because most of us have grown on stories that our grandparents and parents told us; Spotify wants to re-establish that listening culture here, especially as users seek more screen-free moments. We are so happy to partner with these talented storytellers who’ve managed to explore different aspects of the local culture to deliver differentiated content and rekindle the love Indians have for audio.”

    With over 500,000 podcast titles on the platform, up from 10,000 in 2018, Spotify has seen exponential growth in the podcast hours streamed globally (up approximately 39 per cent from Q2 2019 to Q3 2019), with podcast adoption reaching almost 14 per cent of total monthly active users (MAUs). And while the U.S. accounts for the largest share of podcast streams, a majority of the growth and listening is now coming from outside the U.S.

    “Just a little over one year ago, we announced Spotify for Podcasters, which provides listener insights to all creators who have podcasts on our platform. Today, we have 140,000 registered creators across the world, on the platform, and the data for a few of these creators shows that India features in their top streamed markets. Much of this content is lifestyle, educational, and news,” added Batra.

    India features in the all-time top 3 streaming markets for tech show Waveform: The MKBHD Podcast, and for On Purpose with Jay Shetty, a show that’s been number 1 on Spotify’s India podcast chart since the time of launch. The country is also currently in the top ten streaming markets for TED Talks Daily and The Mindset Mentor. Other globally acclaimed podcasts such as Stuff You Should Know, and BBC’s Global News Podcast are also in the top 20 most streamed podcasts in India. Interestingly, local charts showcase 60 per cent of the top 10 podcasts on Spotify are on self-motivation-based lifestyle content.

    Globally, Spotify has invested in new original podcasts in the US, Europe, and South America. In June this year, President Barack Obama and Michelle Obama’s production company, Higher Ground, announced a partnership with Spotify to produce podcasts exclusive to the platform. The acquisitions of podcast networks Gimlet, and Parcast, and creator platform Anchor have also enabled the company to invest in high-quality content as well as providing an easy way for creators to record a podcast, respectively. In fact, the Sandeep Maheshwari podcast is an example of how Indian creators can leverage Anchor to create their content. 

  • ALTBalaji looks at sachet pricing model to more than double the ARPU

    ALTBalaji looks at sachet pricing model to more than double the ARPU

    MUMBAI: The ongoing streaming war across the world has seen OTT platforms investing aggressively in original content with high cash burn. But ALTBalaji, the digital venture of Ekta Kapoor-led Balaji Telefilms, is not taking the same path. With conservative rational investment, the company has seen a profit before tax level breakeven in the last quarter and is keeping a hawk-eye at achieving break-even targets before launching the second phase of its strategy possibly after two years using rich analytics data.

    “We are focused on our breakeven targets, which we will achieve and therefore we are right-sizing our business to this. We are not a bottomless hole where you have to keep showing widening losses and keep acquiring consumers. We do not believe in this philosophy at this stage. We first want to have the proof of the pudding, we want to break even and then use our rich analytics data to launch phase two of our strategy possibly two years from now,” Balaji Telefilms management said in an earnings call after the Q2 2020 results.

    Under phase two of planning, ALTBalaji is looking at producing enough hit content to be able to ‘sachetize’ its pricing two years from now. The company thinks if it can sell content at Rs 2 per day, its ARPU can rise up to Rs 730 a year, which currently stands at Rs 300 a year.

    To enter the next step, the company thinks it has to be able to cater to two major target groups – the under-served male viewing audience, which lacks good quality TV shows, and individual female audience of the age group 20 to 40. Hence, it will look at developing a significant library there.

    “Thirdly, we will have the richest data in terms of numbers and analytics and we need to build an efficient recommendation engine two years from now to be able to optimise retention. Right now, because of the massive inflow of new Internet users, retention is not a top priority also. We do not have more than 42 shows. Once we reach 100 shows, taking a recommendation engine, investing in more AI and ML to ensure that retention happens will bring down the cost of consumer acquisition and retention considerably,” the management said.

    Moreover, the company will also evaluate one single regional language to go into as it learning has led to the belief that sporadically launching single shows in languages cannot attract the audience. Hence, the platform will explore a business plan of launching it in one of the south languages.

    “The ZEE deal understanding is that we shift from a multi-partner system to a kind of pay-based single partner system. We are also kind of exiting the telco environment to partner with the broadcast environment. As part of our strategy, in our first two years, we had to use the widespread telco environment because we had a smaller library, which was growing every month but it still was small,”  the management said on the rationale of its recent deal with homegrown OTT giant ZEE5.

    The other reason for telco partnership was the high cost of consumer acquisition and marketing. "Now, we feel we are in phase two of our business where we will go with single-partner models. In two or three years, we will also be able to have enough library and add enough data to be able to acquire consumers efficiently,” it added.

    However, the company is confident about achieving breakeven between 36 – 48 months of launching ALTBalaji while cash breakeven has already been achieved. After seeing a PBT level breakeven in the last quarter, the company hopes it will be improved in the Q3 and Q4 because of the ZEE deal. The management thinks that being a debt-free Rs 250 crore plus  cash company, it is positioned much better than many debt-ridden companies. Moreover, having a library of 48 original shows, it has a significant lead to drive it going forward.

  • Sony India rejigs top leadership at Sony LIV, SET

    Sony India rejigs top leadership at Sony LIV, SET

    MUMBAI: Sony LIV, the digital business arm of Sony Pictures Networks (SPN), the media conglomerate that manages 29 TV Channels in India, today announced big changes in its top leadership.

    Ashish Golwalkar who has led the content portfolio for SET and has played a pivotal role in the success of its tent pole properties and the creation of two new non-fiction formats, has been given additional responsibility of Sony LIV. Effective immediately, he will manage content for both SET and SonyLIV as Head – Content, SET & Digital Business.

    Aman Srivastava, who has played an important role in the rebranding and positioning of SET will move to Sony LIV as Head – Marketing, Digital Business.

    Amogh Dusad as Head – Programming and New Initiatives, Digital Business will handle Strategic Planning, Operations, Viewership Management and Analytics for Sony LIV.

    As the digital business of SPN gears up for transformation, its agenda will be led by some of India’s finest entertainment minds, under the leadership of Danish Khan, the company said in a statement.

    Besides, Amit Raisinghani has been elevated to Head – Business Planning and Communications, SET. In this new role, reporting to Danish Khan, Amit will be responsible for Marketing, On Air Promotions and the Communications portfolio along with Programming Strategy, Insights and Operations.

    Sony Pictures Networks India (SPN), is an indirect wholly owned subsidiary of Sony Corporation, Japan.  SPN has several channels including Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, Sony Six, Sony Ten, among others.