Category: Over The Top Services

  • Sacred Games 2, Bard of Blood, and Delhi Crime: Netflix most popular originals in 2019

    Sacred Games 2, Bard of Blood, and Delhi Crime: Netflix most popular originals in 2019

    MUMBAI: Netflix has announced the list of most popular originals and movies in 2019 in India.  Sacred Games 2, Bard Blood and Delhi Crime were the top three most popular series in the list of top 10 most popular series releases of 2019. The list also included Sex Education, Leila, Stranger Things S3, Typewriter, Little Things S3, The Witcher and The Spy: Limited Series. 

    The company took this initiative for helping its customers to know about the popular releases which they can watch in the holiday season. Compared to any other country, the viewership percentage on Netflix is the highest in India as 70 per cent of subscribers watch at least one film in a week.

    The top 10 most popular movies in 2019 on Netflix include Kabir Singh, Article 15, Drive, Badla, House Arrest, 6 Underground, Chopsticks, Baazaar, Luka Chuppi and Romeo Akbar Walter at the tenth position.

    These lists are ranked by the number of accounts choosing to watch at least 2 minutes of a series, movie or special during its first 28 days on Netflix in 2019. At least two minutes is the same way Netflix calculates its daily Top 10 lists in the UK and Mexico – and similar to the way in which the BBC compiles its iPlayer rankings.

  • ZEE5’s original ‘Sexpionage’ to premiere in early 2020

    ZEE5’s original ‘Sexpionage’ to premiere in early 2020

    MUMBAI: ZEE5, the largest producer of originals in India, aims to continue its leadership position in original content in 2020. The platform has announced Sexpionage, an anthology of films produced by Azure Entertainment (Sunir Kheterpal) and co-produced by Hussain Zaidi & Jaspinder Kang for Gold Mohur. The film is on a scripting stage and will go on floors in early 2020.

    Sexpionage is written by renowned writers Bilal Siddiqui, Vibha Singh, Rahul Patel & Amit Agarwal, and Vivaan Shah. The stories revolve around spy agents stuck in a high-stakes spy game between two nations. Sexpionage is embellished with shocking exposures, betrayal, international espionage, and sexual favours to save each other.

    Hussain Zaidi said, “My partner, Jaspinder Singh Kang and I, are proud to be associated with AZURE Entertainment to bring this four-film spy thriller series, on the common theme of Honey Traps. I am extremely excited about collaborating with a top OTT platform like ZEE5 for these films.”

    Azure Entertainment producer Sunir Kheterpal said, "This is our maiden venture with Gold Mohur and we are looking forward to creating these exciting movies based on years of research by Mr. Hussain Zaidi. Azure Entertainment has time & again sought creative collaborations on high-concept and content driven stories and this new venture in the digital space reinforces the same ethos."

    "Co-producing with Sunir for this beautiful and special project makes us so grateful. ZEE5 coming up with such real content makes the audience witness some of the great unheard stories which need to reach out to people. I'm very excited about this association", said Hussain Zaidi.

    ZEE5 India programming head Aparna Acharekar said, “Sexpionage is an amalgamation of interesting stories conceptualized by renowned writer Hussain Zaidi. It will consist of four spy thriller films and we have a fantastic team working on it. We are certain it will perform well on our platform. It is for our audiences, especially for those who love thrillers.”

    Sexpionage is Azure's first foray into content development & production for the OTT platforms for which it has joined hands with Gold Mohur, which is a newly formed content curation company owned by Hussain Zaidi, the celebrity crime journalist & writer and his partner, Jaspinder Singh Kang.

  • ShemarooMe streams ‘Marrne Bhi Do Yaaron’

    ShemarooMe streams ‘Marrne Bhi Do Yaaron’

    MUMBAI: Leading television personality, Kashmera Shah’s directorial debut ‘Marrne Bhi Do Yaaron’ makes its world digital premiere today on Shemaroo Entertainments’ video streaming OTT platform – ShemarooMe. ShemarooMe’s latest property Bollywood Premiere showcases new and fresh movies from the land of Bollywood every Friday. Stepping into the director’s shoes for the first time, Shah even stars in the film along with her husband Krushna Abhishek, who is the lead actor in Marrne Bhi Do Yaaron. The movie also stars Bollywood hunk Rishaab Chauhan.

    Excited about the premiere of her directorial debut on ShemarooMe, television heart-throb Kashmera Shah said, “I am very stoked that my first directorial debut Marrne Bhi Do Yaaron is making its digital debut on ShemarooMe. I am sure it is going to reach the right set of the audience not only in India but across the globe. ShemarooMe’s Bollywood Premiere offers World Digital Premiere to its audiences every Friday and is a great opportunity to showcase new concepts to a larger set of audience.”

    She added, “Don’t forget to watch Krishna crack you up in a hilarious way with his puns. I hope my fans will also like this new side of me trying to take up things behind the camera as well. This movie is surely going to tickle your funny bone. Krishna and I have already received lots of love for this movie and hoping to get more with more people watching it worldwide.”

    ShemarooMe’s new offering Bollywood Premiere is a property designed for all the movie buffs worldwide. To satiate the needs of Bollywood lovers, ShemarooMe premieres entertaining and critically acclaimed movies every Friday for 52 weeks. The list includes some exceptional movies like SP Chauhan, Gone Kesh, Battalion609 and now Marrne Bhi Do Yaaron. Taking the legacy of the parent company forward, ShemarooMe understands the pulse of the audiences and has been at the forefront, delivering the needs of the viewers. Bollywood Premiere aims at engaging with the audience at the comfort of their homes, through their hand-held devices, every Friday. The movie releases at midnight every Friday exclusively on ShemarooMe.

  • ‘Tenali Ramakrishna BA BL’ to premiere on Hotstar VIP on 31 Dec

    ‘Tenali Ramakrishna BA BL’ to premiere on Hotstar VIP on 31 Dec

    MUMBAI: Hotstar VIP ends the year with a bang by adding yet another blockbuster title to its expansive movie library – this time Telugu action comedy Tenali Ramakrishna BA BL. Directed by G Nageswara Reddy, this movie stars Hansika Motwani, Varalaxmi Sarathkumar and Sundeep Kishan in lead roles. This courtroom drama with a comical twist will ensure that you end the year with unlimited laughter. 

    Tenali Ramakrishna is a small time lawyer who is only interested in making money, and so loses cases on purpose. When he gets involved in a criminal case, he decides that he will win and bring about justice no matter the cost. Will this case change his life forever?

  • Amazon Prime Video’s India original ‘The Forgotten Army S1’ to premiere on 24 Jan

    Amazon Prime Video’s India original ‘The Forgotten Army S1’ to premiere on 24 Jan

    MUMBAI: Amazon Prime Video is geared up to add new OTT originals, TV shows and movies to its list in January 2020. The company has announced the content line-up for January 2020 which includes originals, TV shows and movies for Indian, American, Mexican, German and Japanese viewers. 

    The Indian OTT originals include The Forgotten Army S1 in Hindi and will be available for customers to view on Amazon Prime Video from 24 January. The platform will also ENPT in Tamil on 03 January, Katha Sangama in Kannada on 06 January, Girls (Marathi PSVOD) and Vicky Vellingkar (Marathi PSVOD), both in Marathi will be added on 1 January and 5 January, respectively, Wake n Bake (Stand Up Special By Rohan Joshi) in Hindi which will be added on 10 January and Afsos in Hindi which will be available from 17 January.

    American, Mexican, German and Japanese OTT originals, shows and movies include Bosch S5 which will be added on 1 January, James May: Our Man In Japan S1, Jayde Adams: Serious Black Jumper S1, Illana Glazer: The Planet is Burning S1 and Big Diaries S1B (Kids) which will be added to the list on 3 January, Tread stone S1 which will be added on 10 January, Russell Peters: Deported S1, Rob Delaney: Jackie S1, Just Add Magic: Mystery City S1 (Kids) and Troop Zero (Movie) which will be added on 17 January, Star Trek: Picard S1 and All Or Nothing S5 which will be added on 24 January and  All Or Nothing: CBF S1 and Ted Bundy: Falling for a Killer S1 which will be added on 31 January.

    English movies list include The Angry Birds Movie 2, Wonder Park and Overcomer will start stream on  14 January, 17 January and 23 January respectively.

  • Hungama Play premieres ‘Spotless’ a short film based on acid attack survivor

    Hungama Play premieres ‘Spotless’ a short film based on acid attack survivor

    MUMBAI: Hungama Play, a video on demand platform owned Hungama Digital Media, premieres a short film called Spotless that traces the struggles and indomitable spirit of an acid attack survivor.

    The short film will feature activist-turned-actor Shweta Rohira and playback singer Sonu Nigam in lead roles. It’s written and directed by Saurabh M Pandey and produced by Naven Kumar Sharma.

    Hungama Digital Media chief operating officer Siddhartha Roy said, “Spotless delivers a compelling message, making it extremely relevant for the world we live in. The film highlights a critical issue and makes the audience aware of the gravity of the situation.”

    He said, “We have continually worked towards building a diverse library that includes a variety of stories, narratives, languages and genres, and are honoured to premiere a film on a subject as pressing as acid attacks. Spotless will prove to be a thought-provoking experience for our viewers.”

    The story revolves around the emotional and psychological struggle of an acid attack survivor, Aditi (Shweta Rohira) and her husband Varun (Sonu Nigam). It attempts to sensitise the audience about a horrific crime that, for a long time, went unchecked in society.

    The lead protagonist Shweta Rohira while sharing her experience of an acid attack victim said, “Spotless was an extremely moving experience since the narrative is filled with elements of emotional stress, psychological hurdles and acceptance.”

    She added that violence against women has been increasing at an alarming rate. As citizens of this country, it is our duty to be vocal about such issues and work together to arrive at solutions.

    A role that is as challenging as Rohira’s, Sonu Nigam reciting his experience said, “Spotless is close to my heart because of its message and the characters. Both, Aditi and Varun, are strong individuals trying to come to terms with reality.”

    “Varun is an intense yet kind, caring individual, who continues to support his wife through thick and thin. I’m extremely proud of Spotless and look forward to seeing the audiences’ reaction,” he added.

    Meanwhile, Spotless writer and director Saurabh M Pandey said,“The short film is an inspiring journey of a couple dealing with the aftermath of a tragic event in their lives. The short film aims to raise awareness of the trauma faced by acid attack survivors.”

    He added, “While Sonu Nigam has delivered a spine-tingling performance bagging the Best Actor award, Shweta has received admiration for distinguished and an outstanding portrayal of a survivor.”

    The short film will also be available to stream through Hungama Play on Vodafone Play, Idea Movies&TV, Airtel Xstream App, Amazon Fire TVStick, Tata Sky Binge, SHAREit, and Android TVs.

    Spotless will join Hungama Play’s vast content library that includes over 5000 films in English, Hindi and regional languages, more than 1500 short films, 7500+ hours of kids’ content, TV shows, originals and over 150,000 short-format videos in various genres like music, film gossip, humour etc.

  • ZEE5 unveils ‘calendar for January’ 2020 with new originals

    ZEE5 unveils ‘calendar for January’ 2020 with new originals

    MUMBAI:  ZEE5, India’s largest over-the-top platform unveiled a power-packed calendar for January 2020 with new launches across genres and languages.

    ZEE5 has already launched over 100+ Originals across top Indian (regional) languages and created a milestone in the Indian OTT space in 2019.

    Gearing up for next year, ZEE5 India programming head Aparna Acharekar said: “We are the only OTT platform in the country to have consistently delivered originals across genres and languages for all audience groups.”

    “We are all set to break our own records in 2020 and are constantly working towards ensuring an engaging experience for our viewers,” Acharekar added.

    The launch event hosted by Acharekar, marked the presence of actors Vivek Dahiya, Nakuul Mehta, Rituraj Singh, Sid Makkar, Vivek Mushran, Vipul Deshpande, Vikram Gaikwad, Chitrangada Satarupa, Rajesh Sharma, Aadesh Bandekar, Jiten Lalwani and Sneha Wagh amongst others.

    The indigenous OTT player has scheduled two shows adapted from books of popular Indian authors;  ‘Never Kiss Your Best Friend’ a millennial rom-com based on the young author Sumrit Shahi’s best-selling novel of the same name.

    And, State of Siege: 26/11 is a gripping tale of the terror attacks that rocked Mumbai on 26/11. The show is based on the book ‘Black Tornado: The Three Sieges of Mumbai 26/11 written by top journalist and author Sandeep Unnithan.

    Breaking the stereotype, the platform to also feature shows with women as protagonists; one such original called as Code M starring Jennifer Winget, Tanuj Virwani and Rajat Kapoor and Kark Rouge to be a bilingual series in Hindi and in Bengali starring Chitrangada Satrupa, Indraneil Sengupta and Rajesh Sharma.

  • ALTBalaji ends 2019 with 4x growth in direct subscriber base

    ALTBalaji ends 2019 with 4x growth in direct subscriber base

    MUMBAI: Subscription-based video streaming platform ALTBalaji has emerged as the fastest-growing over-the-top platform with four-fold growth in the direct subscriber base in 2019.

    ALTBalaji has launched 23 originals this year and garnered over 33 million subscriptions to date. It has been one of the top 3 highest-grossing apps with a library of 53 exclusive originals.

    ALTBalaji chief executive officer and Balaji Telefilms Group chief operation officer Nachiket Pantvaidya said, “2019 has been a phenomenal year for us both in terms of content and subscribers growth. We have registered 4X growth in our direct subscriber-base and we will clock revenue between Rs 80-100 crore.”

    He said, “The aim is to tap the next billion users coming onto the internet by enabling easy and seamless access to the content they want to watch, wherever they want to watch and whenever they want to watch – at no extra cost to the subscriber. On the back of successful 2019, we are hopeful that ALTBalaji will break even in 2020-21.”

    ALTBalaji’s will launch 25-30 more shows in the year 2020. Some of the interesting shows for 2020 are already in the pipeline.

    Cartel, Apharan 2, Code M, Mentalhood, It happened in Calcutta, Dil Hi Toh Hai S3, Class of 2020, Kehne Ko Humsafar Hain Season 3, Baarish 2, Dev DD 2, Haq Se 2, Virgin Bhaskar 2, Gandii Baat 4 and Mumbhai among many others are some of the originals scheduled for next year.

    As OTT platforms are changing the showbiz game, Bollywood and television actors such as Sharman Joshi, Tusshar Kapoor, Mallika Sherawat, Isha Koppikar, Sagarika Ghatge, Rajeev Khandelwal, Divyanka Tripathi, Shabbir Ahluwalia, Karan Singh Grover among others made their grand debut in the web space through ALTBalaji Originals.

    ALTBalaji is also working towards strengthening its UI/UX for a seamless experience by focusing on aspects like language interface, voice search, targeted retention strategies, quick onboarding, convenient payment gateways, and tailored recommendations, a press statement said.

    Apart from its strong content library, ALTBalaji has also launched some clutter-breaking and tech-driven innovations like ‘Breast Buffer’ to create consumer awareness against Breast Cancer.

    Breast Buffer was nominated in Cannes Lions as one of the brilliant uses of technology by media as well as was applauded by subscribers, media, influencers, critics and celebrities alike.

    Similarly, the OTT platform also brought its most acclaimed series Apharan to Alexa, enabling users to now listen to dialogues, the trailer, the song and other exclusive content from this cult show.

  • Role of NTO in the rise of FTA channels

    Role of NTO in the rise of FTA channels

    MUMBAI: With New Tariff Order (NTO) coming into force, 2019 has been one of the best years for free-to-air channels. The initial period was dark when people took time to select the channels of their choice. In this transition period FTA channels got an opportunity to be sampled on pay platforms as well. Because of NTO, FTA channels have not only marked their presence there but also made price corrections. Going ahead FTA channels, like 9XM, Fakt Marathi, plan to focus on content.

    One of the most interesting sessions of VBS 2019 organised by Indiantelevision.com on 11 December 2019 was ‘FTA: The Roadmap Ahead’. The panel discussed NTO impact, key issues faced by the FTA channels, content focus on FTA channels, how FTA channels are dealing with distribution, carriage issues and the roadmap for next 2 years.

    The panel was moderated by Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari with 9XM Media chief revenue officer Pawan Jailkhani, Enterr10 Media Fakt Marathi MD Shirish Pattanshetty and IN10 Media COO Akul Tripathi.

    FTA channels largely got their reach because of the distribution but now like any other pay channel they want to focus on content. “There is a possibility that we were running the traditional old content but now we started producing fresh content as well,” said Pattanshetty.

    Jailkhani believes distribution has done a fantastic job whether it is pre NTO or post NTO. Channels have got unimaginable reach and penetration. Earlier FTA channels used to get reach largely because of distribution and not because of content. “But now, FTA platforms are focusing on content not because of TV or competition but largely because OTT is a threat. From a content perspective, it is a threat because time spent is shifting to videos, to those platforms basically. So that’s how TV channels or FTA channels have woken up and said we need to focus on content,” said Jailkhani.

    Tripathi opined, “We never need to produce new content, there is always content available which people haven’t seen even in different eras.  The content also needs to be relevant. Right now, they would be watching it because it is a new thing and they are watching it for the first time. Going forward with the availability of the content and with the way of accessing the content, they are going to find the content that is more relevant.”

    Even FTA music channel 9XM curates fresh music content every Thursday or Friday. There are close to 7-10 movies every week that are released. 9XM runs fresh songs and curates them too. “Curation plays a part but on GECs, the time spent plays a major role. Fresh content with the current theme is very important,” said JailKhani.

    Post NTO, 9XM has gained the number 1 position in terms of reach. It’s also ahead of Star Plus in terms of reach. But what it is not able to convert is the actual viewership. Because it does not have time spent like GECs  as it runs two and a half minutes of song and not half an hour of fiction show.

    Jailkhani said that India is an underdeveloped, undersold advertising market. “We don’t get the ROIs which we should have got as per reach these guys get about channels – 100 million, 150 million reach week on week unduplicated. And it's huge. But we are not able to monetise it as per our expectation. But with NTO some price correction of about 15 to 20 per cent happened on 9XM.”

    The panelists also informed that there is a perception that FTA channels are free channels or will not have viewership in urban cities like Mumbai. But data of channels like Dangal, 9XM or Show Box show they did well on pay platforms and also lead in pay homes.

    Like any other paid channel, FTA channels invest in buying content and even pay premium to buy exclusive content to grab the maximum eyeballs. The channels don't compete with its competitors but overall TV viewership to get the maximum eyeballs.

    Pattanshetty also informed that regional FTA channels do face issues when they get carried. “We recently launched Bangla so it becomes very mandatory that we are available in the Bangla market. And it’s not easy to get carried. The comparison is who is the last guy who launched and what charge he has paid. He has to pay the premium charge and you might not be able to get the required placement that you are looking at,” he said.

    The panelists also revealed their company’s upcoming two-year plans. 9XM plans to bring digital channels. Enterr 10 plans more regional channels and fresh content for the views and IN10 Media intends to launch a new channel.

  • Go Vigo Festival: Vigo Video to welcome 2020 with its creators

    Go Vigo Festival: Vigo Video to welcome 2020 with its creators

    MUMBAI: Go Vigo Festival — Vigo Video organises an annual year-ender festival with over 300 Vigo creators at Rang Manch Hall in Kolkata on 4 January 2020. The New Year festival is expected to be celebrated with fervour and zeal.

    Vigo Video is India’s fastest-growing short-video platform, connecting people with real stories from their community. It brings Indians together through entertaining visual stories, brought to life through professional editing tools, creative stickers, awesome filters, and special effects.

    The second edition of the grand festival will showcase the outstanding talent and feature an array of exciting awards and prizes including ‌Vigo‌ ‌Beauty‌ ‌Queen‌, Vigo 2019 Top 10 Creators, Vigo Popular Talent of the year amongst others, a press statement said.

    Head of Marketing Ashray Sachdeva, speaking on Go Vigo Festival said, “Go Vigo Festival is an initiative where we celebrate our past year’s milestones with an endeavour to recognise and reward talent and further strengthen the Vigo community”.

    “We are excited about hosting the Festival this year in Kolkata and look forward to interacting with our robust community,” Sachdeva added.

    The awards will be given to creators, who regaled the audiences through the year with talented performances and innovative content on the Vigo Video app. In addition to the above participants, it also stands a chance to win an international holiday through a lucky draw.

    The event will also witness enthralling performances by Vigo Video’s leading creators and performers, who have been entertaining users with their appealing and interactive content.

    With over 20 million monthly active users, Vigo Video entrusts users to share ‘real’ stories from their daily lives as well as connect with a like-minded community of similar people.

    According to a press release, the brand has transformed into a community building and relationship moulding platform, created a strong and unique identity amongst users within a short span of time.