Category: Over The Top Services

  • Feel the action and the thrill on #WeekendBingeonMX

    Feel the action and the thrill on #WeekendBingeonMX

    MUMBAI: 1,50,000 hrs of content, multiple formats and spread across 10 regional languages – MX Player boasts one of the biggest online streaming libraries of the country. With an answer to every entertainment need of the discerning viewer, the platform is all set to regale you with 2 intense web series – action drama Madhuri Talkies and psychological thriller Damaged 2. This #WeekendBingeonMX – feel the action and the thrill as Damaged 2 brings forth twisted secrets that shatter myths while Madhuri Talkies is a hard-hitting revenge drama that will make you believe in the power of an individual.

    MX Original Series ‘Madhuri Talkies’ is a neo-noir set in the heartlands of Benares, where crimes against women and political tyranny rule the roost. Starring TV actors Sagar Wahi and Aishwarya Sharma in the lead, the series traces the journey of a man’s thirst for avenging his true love who was brutally violated by a gang of political aides. Madhuri Talkies has its share of cliffhangers and is perfect for action buffs who seek a rush of adrenaline. The series is produced for Applause Entertainment by Elio Motion Pictures, co-produced by Arvind Babbal Productions and directed by Arvind Babbal that will go live on MX Player – starting 17th January, 2020.

    Damaged 2 is psychological thriller revolving around the lives of Gauri Batra (Hina Khan) and Akash Batra (Adhyayan Suman) who run a homestay together. While all may seem idyllic in their beautiful guest house, things begin to unravel when a little girl visiting the homestay goes missing. As the prime suspects, Gauri and Akash’s twisted life comes under the scanner and their secrets soon become public.

  • ALTBalaji’s ‘Gandii Baat’ enjoys popularity across demographics

    ALTBalaji’s ‘Gandii Baat’ enjoys popularity across demographics

    MUMBAI: ALT Balaji's  highly viewed show Gandii Baat enjoys a tremendous fan base for its projection of stories revolving around the harsh realities of the society, mental taboos in regards to sexual orientations and many more relevant issues.

    Its fourth season being launched in less than two years of its inaugural season is proof of its popularity and how immensely it is being accepted by the audiences throughout the globe. To be precise, the web-series attracted 22 per cent views from global audiences whereas the show earned a place in the heart of the Indian audience with a staggering 78 per cent of views coming from this respective demographic, as per company data. Its controversial content has struck a chord with the ladies as well, with an unprecedented 24 per cent of the viewership pie belonging to women, a number that grows by 10 per cent with every season.

    Gandii Baat is one of ALTBalaji’s most-watched and appreciated series which has, in no time, created many milestones. Offering viewers content that is not only new but also engaging and intriguing, the show has witnessed a massive completion rate of 78 per cent across seasons. Apart from highlighting the major issues which are usually brushed under the carpet, Gandii Baat breaks the common notion that the show is perceived only by people coming from a lower-middle-class background. Viewers with high-end devices (Apple+ Connected devices) who watch Gandii Baat are 18.5 per cent and this number has seen an 8 per cent incremental growth each season.

    While ALTBalaji caters to audiences across ages, viewership figures further reveal that Gandii Baat audience base comprises of 86 per cent in the 18-35 years age bracket that strongly translates into an audience that is young, savvy and has a higher wallet share.

    ALTBalaji Balaji telefilms and CEO group CEO Nachiket Pantvaidya said, “Exceeding expectations of the entire team as well as audiences around the world, the series has gone on earn such a massive fan following that today, if there is a name synonymous with erotic web content, it would have to be Gandii Baat. Pushing the envelope in every season, the core in each of our stories is leaving a lot of room for one's imagination. Enjoyed by audiences around the globe, both young and old, as we offer a new take with every season by depicting the myths and beliefs of rural India, we shall continue to do so and present content in a bolder avatar with a fresh take on situations.”

    ALT Balaji yet again with its show Gandii Baat has managed to break the stereotypes while highlighting the major issue prevailing in the country which is unaddressed.

  • Data has made us richer in thinking and approach: ZEE5’s Aparna Acharekar

    Data has made us richer in thinking and approach: ZEE5’s Aparna Acharekar

    MUMBAI: Data, touted as the new oil, has empowered creativity, especially in the segment of over-the-top (OTT) platforms. As audiences across the country are spoilt with options, streaming engines are integrating data massively in content strategy. ZEE5 India programming head Aparna Acharekar is also of the view that data has made the platform richer in thinking and approach, bringing a change in the decision-making of starting new projects as well as in content strategy.

    "Data is the first benchmark. It is the ammunition we have. Data is the new oil that runs the entire industry. The process is not different because all of these choices. Then again whether it is acquisition or buying, your filters will have to be the same,” she said.

    In a freewheeling chat with us, Acharekar, the mastermind behind all the great content ZEE5 is churning out explained how the decision-making process changed from what it was a couple of years ago. She also threw light on the evolution of the content strategy looking back at 2019 as time goes forward.

    While earlier a lot of commissioning was based on overall knowledge of what consumers in OTT want, now on the back of data they are noticing what each consumer likes. While ZEE5 has an enormous library of originals alongside catch-up content from the network, it’s important to keep a track of what a consumer is liking to retain him on the platform.

    According to her, last year the trends they picked up was different consumer sets and consumer tastes rather than the genres. She also added that most of the platforms have gone beyond from this typical thing of genres.

    “More than clear genres emerging as viewers, clear consumer taste evolved as viewers because at ZEE5 we tried out everything. We didn’t go after one genre because very early on we realised that if you go after any one type of content then you will get only one type of people, who are watching that type of content at multiple different sources. So for me to widen my base I have to keep attracting people who like different things,” she added.

    She also explained how the business and content strategy collide.

    “If two taste clusters overlap then we will make something that both of you like. The most valuable customer for us is the one who likes multiple things. If you are very rigid you are important for me but you give me less value. The ARPU I get from you is less. Content strategy is derived from business strategy,” she added.

    One big driver for the platform this year will be taking forward successful shows into the next seasons while the trend has been already set with Rangbaaz Phirse. As in last two years, the platforms have already set a base, now it plans to capitalise on all the wins that it had in the earlier seasons.

    “It is more of an evolution, not a change,” she commented on ZEE5's content strategy for 2020.

  • Amazon’s Jeff Bezos tells Bollywood content is Prime motive

    Amazon’s Jeff Bezos tells Bollywood content is Prime motive

    MUMBAI: Jeff Bezos is used to thinking big. He is also used to controversies. So even as his plan to invest a billion dollars in Amazon’s India operation got a lot of press and protests and a snub from commerce minister Piyush Goyal (at a time when the competition commission is investigating "predatory pricing"), the billionaire sat down with Indian superstar Shahrukh Khan and Zoya Akhtar for a half hour tete-a-tete around his prime video service in Mumbai during an event where the crème de la crème of Bollywood was invited.

    And what he said must have sent a lot of flutters in the hearts of the creative talent that is seeking to put their films and originals on the Prime Video platform.

    “It''s a vehicle to make fantastic content and from a business point of view, it works for us as well. Prime Video is doing well all over the world – Germany, Japan, America, everywhere,” he admitted to Shahrukh. “But nowhere is it doing as well as it is in India where our watch times have grown over six times in two years.”

    With that kind of growth, he has been more than encouraged to double down investment in original content. 

    “The whole world is witnessing ‘a golden age of television.’ When you look at TV series today, they are really good in terms of quality. They're as good as the very best movies have ever been. And now we're getting the best storytellers and actors to come and do TV,” he disclosed.

    "This is one of those businesses where the viewer is always looking for something fresh. And so you can never find a formula because as soon as you find the formula, it's not fresh anymore. So it really takes human ingenuity… I want Amazon Studios to be all over the world."

    He further highlighted that he wants Amazon Studios to be "the most talent friendly studio in the world.”

    "One of the hardest things that humans do is tell riveting, engaging, inspiring stories. When you get it right, it's a lever that can change the world," he pointed out. 

    The Prime Video India team used the ocassion to showcase seven new shows which are to make their debut on the streaming service: "Dilli", "Bandish Bandits", "Paatal Lok", "Gormint", "Mumbai Diaries-26/11", "The Last Hour" and "Sons of Soil- Jaipur Pink Panthers”. Additionally, new seasons of Mirzapur, Four More Shots Please, Breathe, The Family Man, and Inside Edge were also announced.

    Prime Video’s original team is headed internationally by James Farell, while Vijay Subramaniam heads the India piece and has been driving most of the shows which have found traction with audiences as well as from critics.

    The Prime service is subscription driven and is priced at Rs 999 a year in India promising acess to the streaming service as well as overnight delivery of products from the ecommerce platform. In the US, it’s upwards of $100 a year or $12.99 a month. It has, in recent times, launched a free advertising video on demand service ImdbTV, offering its originals and movies to viewers who don’t mind watching TVCs.

    Among those who attended the Mumbai event included: Kamal Haasan, Kabir Khan and his wife Mini Mathur, Farhan Akhtar with Shibhani Dandekar, Ritesh Sidhwani with his wife Dolly, AR Rahman (who later performed), Riteish and Genelia Deshmukh, actor Pankaj Tripathi, Vidya Balan and Siddharth Roy Kapur, Rajkumar Rao, Richa Chadda, Manoj Bajpai, and Vivek Oberoi.

  • Were you writing off ALTBalaji’s Gandii Baat? Here’s why you should not!

    Were you writing off ALTBalaji’s Gandii Baat? Here’s why you should not!

    MUMBAI: ALTBalaji, India’s leading homegrown OTT platform, once again proves that no one knows Indian audiences better. On the back of some highly engaging mass content, the OTT platform is once again making headlines for one of its most spoken about originals, Gandii Baat. The highly-watched web-series has earned a cult following amongst the masses for its depiction of stories revolving around the reality of social stigmas and mental taboos associated with sexual preferences inspired by incidents from the heartland of the country. Its 4th season, done in association with ZEE5, was launched in less than 2 years of its inaugural season and is testimony to its popularity and how largely the show is being consumed by the audiences across the globe. To be precise, the web-series attracted 22% views from global audiences whereas the show earned a place in the heart of the Indian audience with a staggering 78% of views coming from this respective demographic. Its controversial content has struck a chord with the ladies as well, with an unprecedented 24% of the viewership pie belonging to women, a number that grows by 10% with every season.

    The web series is one of the ALTBalaji’s most-watched and appreciated series which has, in no time, created many milestones. Offering viewers content that is not only new but also engaging and intriguing novel, the show has witnessed a massive completion rate of 78% across seasons. Apart from talking openly about the issues which are brushed under the carpet often, Gandii Baat breaks another perception that the show is only consumed by people coming from a lower middle-class background. Viewers with high-end devices (Apple+ Connected devices) who watch Gandii Baat are 18.5% and this number has seen an 8% incremental growth each season. 

    While ALTBalaji caters to audiences across ages, viewership figures further reveal that Gandii Baat audience base comprises of 86% in the 18-35 years age bracket that strongly translates into audience that is young, savvy and has a higher wallet share.

    Nachiket Pantvaidya, Group CEO, Balaji Telefilms and CEO, ALTBalaji said,  “Exceeding expectations of the entire team as well as audiences around the world, the series has gone on earn such a massive fan following that today, if there is a name synonymous with erotic web content, it would have to be Gandii Baat. Pushing the envelope in every season, the core in each of our stories is leaving a lot of room for one's imagination. Enjoyed by audiences around the globe, both young and old, as we offer a new take with every season by depicting the myths and beliefs of rural India, we shall continue to do so and present content in a bolder avatar with a fresh take on situations.”

    The franchise, Gandii Baat has been breaking stereotypes while highlighting certain facts and topics which no one bothers to address. The show looks at all such taboos pertaining to sexuality, desire, consent from a modern lens while bringing the flavour of rural India. 

  • Hungama Play launches Season 2 of ‘Damaged’

    Hungama Play launches Season 2 of ‘Damaged’

    MUMBAI: Hungama Play, a leading video on demand platform owned by Hungama Digital Media, has launched the second season of its blockbuster Hungama Original, ‘Damaged’. Like the first season, Damaged 2 is a psychological crime drama with a strong female character at the helm of the story. This season features a new story with Hina Khan and Adhyayan Suman in the lead, and has an added thrill of supernatural elements. The show is directed by Ekant Babani and is now available to stream on Hungama Play and partner networks.

    The season follows Gauri Batra (Hina Khan) and Akash Batra (Adhyayan Suman) who run a homestay together. While all may seem idyllic in their beautiful guest house, things begin to unravel when a little girl visiting the homestay goes missing. Investigations begin, suspects emerge and it is soon learnt that the disappearance is not an isolated event. As the prime suspects, Gauri and Akash’s twisted life comes under the scanner and their secrets soon become public. What are Gauri and Akash hiding? What are the strange noises that come from their house? Is Gauri hallucinating or is she really haunted by a ghost? In this sinister world of Damaged 2, nothing is what it seems and no one is what they appear to be.

    Hungama Digital Media COO Siddhartha Roy said, “Hungama Originals have helped us create and offer content that is distinctive, differentiated and unavailable on the traditional medium. Damaged was the first original show that we launched and its innovative storytelling and strong characters were appreciated by the audiences, receiving over 32 million episodic views till date. With the second season of the show, we are pushing the envelope further by offering a unique narrative led by an exceptional cast. We are certain that the merit of our content combined with the strong distribution strategy will help us receive an even higher exposure than the first season.”

    Started on 14 January, the show is available on Hungama Play, Hungama’s video on demand platform. Hungama will leverage its robust distribution network to deliver the show to an audience over 150 million worldwide. Damaged 2 will also be available to stream through Hungama Play on Vodafone Play, Idea Movies & TV, Airtel Xstream App, Amazon Fire TV Stick, Tata Sky Binge, MX Player and Android TVs. Additionally, Hungama’s association with Xiaomi will enable consumers to watch the series via Hungama Play on Mi TV.

    Elaborating on the show’s concept, Ekant Babani, the director of the show said, “Damaged 2 is an interplay of psychological crime drama and supernatural. It keeps a strong woman at the centre of the story and will offer the audience an unconventional narrative with the perfect dose of drama, thrill and horror. It was a pleasure to work with Hina and Adhyayan, and wonderful to work with Hungama again. I am certain that the audience will enjoy the series as much as we enjoyed making it.”

    Damaged 2 also stars Rahul Singh, Akansha Kadre, Sachin Parikh, Sapan Gulati, Amit Kumar Poddar and Anjana Nathan. It is produced by Alligator Media Productions along with Hungama Digital Media. Damaged 2 is now available to stream on Hungama Play and partner networks.

  • OTT platforms should focus more on retention: VOOT’s Akash Banerji

    OTT platforms should focus more on retention: VOOT’s Akash Banerji

    MUMBAI: As more and more users are flocking to over-the-top (OTT) platforms, the contenders in the race are getting aggressive about acquiring new users. Viacom18’s digital arm VOOT has garnered 100 million monthly active users amid this fierce competition. The three-year-old streaming platform is, however, focusing more on retention of users, engagement on the platform and consumer life-time value (CLTV).

    In a media briefing, VOOT Advertising Video Platform (AVoD) business head Akash Banerji stated that the sharp focus on driving constant engagement and reach through partnerships, product and tech innovations, and content strategy has lead to the success. Along with reaching 100 million MAU target, the platform said it's first in terms of engagement (46 minutes) and frequency of visits according to App Annie data.

    Elaborating on the importance of customer retention, Banerji pointed out that 90 per cent of consumers who install an app on day one, do not use or install the app on day 30. He also added that digital video business is about driving habit like TV.

    Banerji who emphasised on good watch time also spoke of a different metric to pay attention to. “Watch-time still is the only story half-told. In this new era, the story is clearly going to be about what is driving CLTV. What is indeed driving the value I am getting out from a consumer versus the cost I am incurring to dish a certain piece of content on my platform. Till the timing I am driving higher CLTV, I am taking tangible steps to make profitability for my business,” he commented.

    After the media briefing we caught up with Banerji for a short chat to delve deeper into the platform’s strategy. Here are the edited excerpts from the interview:

    What are the challenges for consumer retention on platform? How does VOOT ensure that users keep using the platform?

    Retention happens at three levels -content, product experience and technology. A platform which has a rich roster of content that can at different points in time appeal to the varying and changing tastes of consumers has a much higher propensity to be able to retain consumer. Higher the chances a platform offering all your needs and hence a platform which has a massive catalogue of good quality content always in a much better position.

    Second comes experience. You have content but if you are unable to help the user to discover that content, your story is already gone. Now, if your content is there, discoverability is there, you are bombarding him with too many ads, consumer will be pissed. Experience is great, content is great, minimal ads are there but on your 3g phone it does not work, your app us not compatible with it or keeps on buffering, streaming is not great then also consumer will leave.

    So, across these three facets is what eventually drives retention- content, UI,UX, and third is the tech part.

    Across each of these three things, what we have built is good balance of reality shows, drama shows, big roster of content across languages, across audience segment. On UI, UX side we have launched a new version, a V3, refreshed app. At the backend, we are building our own-house expertise.

    What is your strategy to reach the target profitability?

    I think two things we need to do that- to look at each and every user segment, the value that I get from him, value basis the demand from advertisers to chase that audience and what is the content cost, marketing cost, streaming cost, product cost to service that user. If I can do this for one user, 100 users, 1 million, 100 million users, then I exactly know that each and every user at any given point in time is giving me as a value and what is the cost I am incurring to service him. If the cost is high, then I am okay to let go of that consumer. If the user is very very valuable then I will do anything to get him on that platform. The more I am able to drive value higher than my cost, then I can drive profit.

    What is the current ARPU of users on the platform?

    I am looking at CLTV as the whole foundation stone. From the marketing point of view, for marketing cost point of view, my CLTV is higher than marketing cost.

    What will be other key areas in 2020?

    We will keep focusing on driving more revenue, streamlining cost, partnerships, regional content. This year was about big high revenue, big milestone in user, watch time. The story for next year is about not just user and watch-time but all of it eventually leading to profitability where specific intervention on marketing, on product, ad sales are supposed to drive towards that.  

    How are you taking decisions of commissioning or licensing content?

    User is going to be at centre of this. Product, marketing, tech, content revolves around him. Either it can get me a lot of new users which are not there on my platform today or to my existing audiences it will drive higher views.

    Did you feel the heat of economic slowdown as brands cut down on their marketing spend?

    It has affected in a way that people have realised that this proportion of money spending on content and marketing for a sustainable period of time is not going to help the cause. What you need is a very clear focus on hardcore business metrics. And hence I feel the debate is going to be about retention as opposed to acquisition.

  • Eros Now brings season 2 of ‘Metro Park’

    Eros Now brings season 2 of ‘Metro Park’

    MUMBAI: Eros Now’s legacy of entertaining the masses is a well-trod territory and over time the premium OTT platform has developed deeper relations with the audience through captivating content. Continuing with what Eros Now knows best, which is entertaining the audiences, it comes as terrific news to the viewers with the announcement of the second season of the original show ‘Metro Park’. The announcement has been made, given the success the show enjoyed for its first season amongst the Eros Now subscribers both in India and those Indian’s residing overseas. 

    The series received several prestigious accolades and popularized the concept of e-pooja in many places, setting an all new trend in the state of Madhya Pradesh. Taking fun, a notch higher, Metro Park season 2 will have exciting new additions joining the hilarious clan.

    This Eros Now’s Original series begins by showcasing the quirks and eccentricities of the everyday life of desi Indians living abroad. The first season stars Ranvir Shorey, Pitobash, Purbi Joshi and Vega Tamotia in lead roles. A newly married couple, Kannan and Kinjal, who're expecting a baby, live in an apartment in New York and plan to shift to Metro Park in New Jersey which is close to Kinjal's sister's house (Payal). Kalpesh, Kannan's brother-in-law runs an "American" convenience store called "Pay and Run" in the heart of India-town in New Jersey and lives with his wife Payal who runs her beauty salon. As Kannan and Kinjal move into a neighbourhood where most of the residents are Indians, they find it difficult to adjust with the suburban atmosphere. The story takes the audience through various stages when the two couples find it hard to deal with different situations in their environment.

    Eros Group  Chief Creative Officer Ridhima Lulla said, “Given the success the show enjoyed for its first season, taking things a notch higher with season 2 was an easy decision for us! The worldwide popularity and viewership season one received was because the characters and milieu were modern and relatable. We are thrilled to have created such funny, charming, relatable characters, and we promise our viewers around the world will be delighted to have another season to look forward to.”

    Metro Park season 1 had premiered in March 2019, and the exciting new season 2 will be streaming soon. Stay tuned!

  • Girliyapa launches Mr. & Mrs. Season 2 in association with Livspace

    Girliyapa launches Mr. & Mrs. Season 2 in association with Livspace

    MUMBAI: Following the success of its first season, India's leading women-centric entertainment channel Girliyapa from the house of The Viral Fever launches Mr. & Mrs. Season 2 in association with India's most admired home interiors brand Livspace. Rooted in contemporary urbaneness, Mr. & Mrs. captures the ethos of the marital life of a young couple through relatable and captivating moments depicted throughout the series. The series further touches upon the special bond and quirks that couples share during the process of turning their house into a home. Premiered on 7 January , Mr. & Mrs. Season 2 is a weekly digital series that is available on TVFPlay and Girliyapa’s YouTube.

    Written by its lead actor Biswapati Sarkar who plays Sanju and Nidhi Bisht as Madhu, also one of its lead characters, Mr. & Mrs. is a five-episode humour filled series. The show takes away from the standard one-dimensional soap and portrays the real challenges faced by young married couples in modern India. Mr. & Mrs. attempts to create a refreshing experience by essentially bringing forth a modern lifestyle to make every moment worth living in the married reality.

    On launching Season 2, one of Girliyapa’s most successful shows,  Girliyapa channel head Sarita Jain said, “Mr. & Mrs. has been one of our marquees shows on Girliyapa. Season on season, the series continues to add a humorous take on marriage hood that is relatable to contemporary couples. One common tying factor that all couples share after transitioning into married life is the need for a good home. Livspace happens to be India’s most admired brand for home interior solutions and was a perfect fit for this new season. We are very excited about this partnership and are certain that our viewers will enjoy this season just like the previous one.”

    Livspace brand marketing head Varun A R added, “We want to connect with our core audience, through our partnership with TVF, and educate them about the major problems, homeowners face while working with unorganized players, for their home interiors. One of our key goals is category creation for a full-stack home interior solution like Livspace, bringing about a change in how individuals perceive the process of doing their home interiors. We thoroughly enjoyed working with the TVF Girliyapa team to integrate this message and create a compelling script that addressed the challenges faced by consumers in our category. We look forward to the response from the viewers of Mr. & Mrs.

  • Amazon Prime Video to stream Afsos from 17 Jan

    Amazon Prime Video to stream Afsos from 17 Jan

    MUMBAI: Amazon Prime Video has announced the trailer of much-awaited series Afsos. Produced by Only Much Louder (OML), the suspense thriller is a dark comedy about a suicidal man, a maverick monk and a deadly assassin amidst the realm of immortality. The eight-episode series is co-created by Dibya Chatterjee and renowned comedian Anirban Dasgupta and will be available for the members across 200 countries and territories as a binge starting 17 January 2020.

    Anirban Dasgupta, who marks his debut as a show creator, said, “Afsos is my second collaboration with Amazon Prime Video after my special ‘Take It Easy’. Both these experiences have been memorable and I am happy that this unique series has found its home on the service. Creating this show with Dibya Chatterjee and OML was enjoyable and I am grateful to everyone who has come together to bring this wild story to life.”

    Nakul’s only goal in life is to seek some sort of closure. After several failed suicide attempts, he pays for his own death. Upadhyay, a deadly women assassin is assigned to get the job done, but Nakul has a change of heart. He chooses to live, however Upadhyay never leaves a job undone. A riveting cat and mouse chase ensues while a divine intervention flips everything upside down in this black comedy thriller. Produced by OML and created by Anirban Das Gupta and Dibya Chatterjee, directed by Anubhuti Kashyap, the series available on Amazon Prime Video stars Gulshan Devaiah, Anjali Patil – winner of the National Film Award – special mention and state Nandi Award f­or Best Actress, Heeba Shah, Danish Sait, Dhruv Sehgal, among others.

    Amazon Prime Video has the largest selection of latest & exclusive movies, TV shows, award winning Amazon Originals such as The Family Man, Made in Heaven, Four More Shots Please!, Mirzapur, Inside Edge, Comicstaan among others, Stand-Up Comedy, biggest Indian and Hollywood films, US TV series, most popular Indian & international kids’ shows all available, ad-free, with a world class customer experience. The service includes titles available in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi and Bengali.

    Sign-up for Rs. 999 annually or Rs. 129 monthly and watch the upcoming Amazon exclusive series Afsos, newest releases in Hollywood & Bollywood, the latest US TV shows, kids’ favorite toons and Amazon Originals.