ITV

Category: Over The Top Services

  • Voot and Kailash Kher come together to present Nayii Udaan

    Voot and Kailash Kher come together to present Nayii Udaan

    KOLKATA: VOOT brings something new and exhilarating for its millions of consumers and partners with none other than the music veteran Kailash Kher absolutely LIVE. To rekindle the magic of Indian classical and folk music and give new talent a stage to spread their nascent wings, three years ago, Kailash Kher launched Nayii Udaan, a platform for budding musicians and singers to help them make a mark in the Indian music industry. After empowering 25 musicians and four lead singers since its inception in 2017, and after hosting LIVE events for the last three years, this is the first time Nayii Udaan is all set to go LIVE digitally, exclusively on Voot marking music veteran, Kailash Kher’s 47th birthday.

    The 60 minute event, will be hosted by actor-comedian Raju Shrivastav.The concert will be presented by Sufi singer maestro Kailash Kher himself. Nayii Udaan will be roping in talents from different musical genres like Hindustani classical music, folk, Bollywood with ragas and Sufi amongst others.

    Speaking on the association, VOOT AVOD business head Akash Banerji said, “The Kailash Kher Foundation is an esteemed foundation that has been actively working towards promoting India’s rich and diverse classical and folk music. The foundation has also been instrumental in identifying and launching fresh talents. At Voot, we have always partnered with brands and events that have brought value for our viewers and Nayii Udaan is certainly something that will interest our viewers. We are glad to put out such unique and brilliant content for our viewers and look forward to doing some more interesting events with the Kailash Kher Foundation in the future”

    Speaking about his collaboration with VOOT  Kailash Kher expressed, “This is the fourth edition of Nayii Udaan, but contrary to our LIVE events over the last three years, this will be the first time that we will be streaming this digitally, exclusively on Voot. Like every year, we have received an overwhelming response and I am looking forward to the audience reaction to all the melodious performances from some of the most talented upcoming musicians of India.  The main aim of Nayii Udaan is to give these talented young musicians across our country a platform to showcase their talent. Over the last few years, we have been blessed and empowered 25 musicians and four lead singers, some of them who were previously employed as engineers and now are just following their passion. They are doing extremely well and inspiring many talented musicians.”

    The opening event of the fourth edition Nayii Udaan that also marks the music veteran Kailash Kher’s 47th birthday, is undeniably one of the most power-packed and charismatic experiences available exclusively for the viewers of Voot.

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  • Changing consumer behaviour as viewership spikes on ZEE5

    Changing consumer behaviour as viewership spikes on ZEE5

    MUMBAI: The current Covid2019 pandemic and the nationwide lockdown has not just stalled industries and economic activity but has also contributed to the ongoing change in behavioural patterns in people, including that of digital consumption. The restrictions on social interaction imposed by the government in response to the pandemic had already led to an increase in video viewership on OTT platforms. The lockdown led to more people inadvertently realising the convenience of OTT, which has shifted the way content is consumed on a day-to-day basis.

    With Unlock 2.0, production studios are coming back to a new way of shooting; thus ensuring consumers get their daily dose of entertainment. With regional language channels launching new shows which are being shot in smaller towns to new episodes of old shows, viewership is growing week on week. ZEE5, India’s No.1 Contech platform, has observed a phenomenal spike in viewership as consumers consume more content on the platform, with the new Unlock!

    Viewers bounce back:

    As TV shows gear up to launch new episodes from 13 July, ZEE5 has observed a +52 per cent Week on-Week growth in video views across majority of languages. Shows such as, Rahichi Rahibi Tori Pain, Pavitra Rishta, Vedh Bhavishyaacha, Ninne Palladhata and many shows across Hindi, Oriya, Marathi, Kannada etc have observed a massive jump in video views. 

    With the increase in demand for digital content, more and more households have invested in Connected TV (CTV) devices like Apple TV, Amazon Firestick and Smart TVs. These devices provide regular televisions with internet access to stream video content on OTT platforms. 

    The Rise of Cord Cutting and Cord Shaving

    Cord cutters are viewers who have cancelled paid multichannel subscription services like cable or satellite television. Cord shavers are viewers who have downgraded their TV packages, replacing those reduced services with on-demand video streaming services.

    In a survey carried out by Eros Now and KPMG in September 2019, involved 1458 OTT users from 10 cities in India, revealed that 10 per cent of respondents prefer watching original content online. The report also revealed that OTT video could usher in cord cutting sooner than expected. While 38 percent of the respondents could consider cord cutting in the future, 14 percent of the respondents considered subscribing to OTT platforms as an alternative to TV subscriptions. 

    As more and more consumers decide to reduce or cancel their TV subscriptions to consume content on OTT, this has led to a rise in cord cutting and cord shaving. 

    The lockdown has driven this behavioural change into permanency and now manifests itself in viewers consuming old and new TV content again across all apps.

    With three out of ten respondents viewing online video on telco platforms, also proved the importance of Telco platforms for the distribution of online video content. A recent study by YouGov (Feb 2020) suggested, that 42 per cent people spend time watching catchup content on OTT platforms while only 18 per cent prefer watching TV. The same report also mentioned that 72 per cent urban Indians prefer video on demand as compared to cable TV.

    A large part of the TV viewing audience has migrated towards consuming content on digital-only platforms like OTT. The above table shows 10 shows which are produced for TV and are also available on ZEE5. Majority people have watched the episode on ZEE5 as compared to TV. This rise in viewing content online has opened new doors for advertisers. As more and more people move towards ZEE5, advertisers can use this opportunity to reach more people by leveraging ZEE5 content to increase their market presence. 

    Opportunity for Advertisers

    As consumers adapt to the new way of living, they will likely continue to stream OTT content for the majority of their at-home entertainment. Hence OTT is becoming mainstream for most advertisers as the platforms are brand safe, have higher ad completion rates and cost per effective reach for the brand. As viewership increases, ZEE5 is the destination for brands to advertise which provides incremental and targeted reach through transparency in measurability.  

    ZEE5, Contech leader in this space, provides unique targeting through one on one targeting, lifestyle-based cohort segmentation and a powerful suite of Ads format to engage audience depending on business objective across an entire device ecosystem.

    Learn more about OTT advertising and how this strategy could be implemented for your business by getting in touch with ZEE5 Ads.

  • Aim to get hundreds of millions of subscribers for Disney+ Hotstar: Uday Shankar

    Aim to get hundreds of millions of subscribers for Disney+ Hotstar: Uday Shankar

    KOLKATA: Disney+ Hotstar is not going to limit itself to sports and classic Disney+ library in India. While last year Hotstar went into original content, after its rebranding to Disney+ Hotstar, it is chasing a large audience also with direct-to-digital premiers of bollywood movies. The streaming service which crossed eight million subscribers within one week of its launch is currently looking at ramping up subscriber numbers in India.

    “What we are looking at is to get tens of millions, if not hundreds of millions, of people to subscribe to Disney+ Hotstar. Once we do that, it becomes an attractive business with many possibilities,” The Walt Disney Company APAC chairman and Star and Disney India president Uday Shankar said in an interview with ET Now.

    While Shankar was asked if TVoD can be a scalable model in OTT business, he did not agree. “I am not a big fan of the pay-per-view model. Those are very transactional with customers and I don’t think a platform which has a long-term vision and wants to be the substitute for TV in this country should do something like pay-per-view. Tomorrow, we might change our strategy but that’s not what we are looking at right now,” he added. 

    Disney+ Hotstar could reach 93 million paying subscribers by 2025 at monthly ARPUs under $1, as per a report from MPA. It also added that the service’s major differentiation has been its vast aggregation of premium local and international entertainment and sports, driving its present-day addressable market to 100 million + subscribers.

  • ZEE5 Global announces its latest partnership with Cashback App ZNAP

    ZEE5 Global announces its latest partnership with Cashback App ZNAP

    MUMBAI: ZEE5 Global has announced its partnership with cashback mobile app ZNAP in UAE. The application offers users a unique shopping experience with rewards and bonuses while sitting at home. The partnership will provide users a chance to earn cashback credit and a monthly subscription to premium content on ZEE5 Global.

    ZEE5 Global intends to engage with ZNAP’s large user base through an engaging video that plays on the app upon login. A ZEE5 content composite video is placed on the app including titles like Chintu Ka Birthday, The Casino and Lalbazaar. Users who complete watching the full video get a chance to be a part of a lucky draw hosted by ZNAP to win AED 50 worth credit into their ZNAP account which can be used for further purchases.

    Furthermore, ZNAP entitles anyone enrolled with the app to a free ZEE5 Global monthly subscription with access to more than 100,000 hours of on-demand content, including popular ZEE5 premium and originals.

    ZEE5 Global chief business officer Archana Anand said, “We are delighted to announce yet another collaboration in the Middle East region. This partnership will enable ZNAP’s extensive user base across the UAE to access and experience our huge bouquet of premium entertainment content, while staying home.”

  • ZEE5 records over 50% increase in WoW viewership

    ZEE5 records over 50% increase in WoW viewership

    KOLKATA: During the lockdown, ZEE5, as India’s Entertainment Super-App has continued to entertain and engage diverse audiences by serving bespoke content across languages and a spectrum of devices. The platform’s popularity surged further as the week-on-week viewership soared by 52 per cent for all the shows, reinforcing itself as India’s most preferred destination for digital video entertainment.

    With the extended lockdown, citizens have been confined to their homes looking for a source of entertainment. And amidst this lockdown, leading the digital video entertainment space, ZEE5 has been catering to their diverse audiences through various initiatives and shows across genres and languages. This exceptional surge in viewership has been recorded for shows such as Pavitra Rishta, Trinayani, Rahichi Rahibi Tori Pain, Neeyum Njanum, Ninne Palladhata, Agga Bai Sasubai, Ratris Khel Chale 2 and numerous other shows that recorded a significant surge in views.

    Amongst all, Telugu content recorded the maximum rise in viewership with 157 per cent WoW, followed by Hindi with 106 per cent. Other languages like Bengali, Malayalam and Oriya also witnessed a significant surge.

    With Unlock 2.0, production studios are coming back to a new way of shooting; thus, ensuring consumers get their daily dose of entertainment. ZEE5 is gearing up to continue serving fans with their favourite shows by adding new episodes from 13 July 2020.  And as more people turn to OTT platforms in the current scenario, due to increasing preference for digital platforms, the platform is ready to address this massive traffic for these shows.

  • Dedicated Amazon Prime Video app now available on all Windows 10 devices

    Dedicated Amazon Prime Video app now available on all Windows 10 devices

    NEW DELHI: Customers in India can now access Prime Video through a dedicated app available on the Microsoft Store on Windows 10 devices.

    Using the new Amazon Prime Video for Windows app, customers are now able to stream Prime Video content online or download Prime Video content for offline viewing on their device. This feature only works through the app on the Windows 10 operating system and includes desktop PCs, laptops, and tablets. The online streaming experience will be the same as the current experience on the Prime Video website today.

    Customers can find the new Amazon Prime Video for PC app through the Microsoft Store on their Windows 10 device.

  • TikTok clarifies: Don’t intend to take legal course against ban

    TikTok clarifies: Don’t intend to take legal course against ban

    KOLKATA: The government of India under Section 69A of the Information Technology Act recently imposed a ban on 59 Chinese apps including TikTok. Several reports said that the video-sharing platform could take a legal route. However, the company has refuted such reports saying that it has no plans to pursue such action. 

    "There have been statements in the press concerning the possibility that TikTok might pursue legal action regarding the directive by the government of India. We have no plans to pursue such action. We are committed to working with the government to address its concerns. We comply with the laws and regulations of the government of India. Ensuring the data sovereignty, security and privacy of our users has always been and will continue to be a top priority for us," said a TikTok spokesperson.

    The ministry of information technology said that the apps are engaged in activities “which is prejudicial to sovereignty and integrity of India, defence of India, security of state and public order." The ministry mentioned that it received many complaints from various sources including several reports about the misuse of some mobile apps available on Android and iOS platforms for stealing and surreptitiously transmitting users’ data in an unauthorised manner to servers which have locations outside India.

    Earlier TikTok India head Nikhil Gandhi said that it is in the process of complying with it. He also mentioned that it had been invited to meet with concerned government stakeholders for an opportunity to respond and submit clarifications.

  • Shemaroo Entertainment to live stream Jaggannath Puri Rath Yatra 2020

    Shemaroo Entertainment to live stream Jaggannath Puri Rath Yatra 2020

    With mandated restrictions on public gatherings during religious ceremonies and festivals, many devotees are turning to digital platforms for a solution. Taking the legacy forward, Shemaroo Entertainment Limited, India’s leading content house, is live streaming the traditional Rath Yatra from the Jagannath Temple in Puri, Odisha for the third consecutive year. Shemaroo will be streaming Rath Yatra LIVE with all its Telco, DTH Partners & digital platforms: the ShemarooMe mobile app and website as well as the Shemaroo Bhakti mobile app, Facebook page and YouTube channel, at no extra cost.

    One of the world’s biggest chariot festivals, Lord Jagannath’s Rath Yatra is usually attended by millions of devotees from around the world. Due to the COVID-19 pandemic, the Supreme Court had mandated that the festival be held without public participation this year. Offering an alternative to the countless devotees, Shemaroo’s live stream will enable viewers to enjoy the darshan from the convenience of their homes on their mobile phones, laptops, Smart TVs and tablets.

    The Shemaroo live stream is available from 1st to 4th July 2020 on the below Shemaroo owned properties and will stream the Sunabesa on 2nd July from 3pm to 11pm followed by the Adharpana ritual on ratha on the 3rd of July starting 7pm to 10pm and the final Niladri Bije from 2pm to 10m on the 4th and the last day of the procession.

    · ShemarooMe Mobile App: Download from Google Play Store and App Store

    · ShemarooMe Website: https://www.shemaroome.com/

    · Shemaroo Bhakti Mobile App: Download from Google Play Store and App Store

    · Shemaroo Bhakti Facebook Page: https://www.facebook.com/ShemarooBhakti/

    · Shemaroo Bhakti YouTube Channel: https://www.youtube.com/channel/ShemarooBhakti/

  • Asian Paints’ collaborates with Disney+ Hotstar’s ‘Home Dancer’ show

    Asian Paints’ collaborates with Disney+ Hotstar’s ‘Home Dancer’ show

    KOLKATA: Paint category leader Asian Paints has joined hands with premium online streaming platform Disney+ Hotstar’s dance reality show Home Dancer for a consumer engagement innovation. Through Home Dancer, an online dance competition, Disney+ Hotstar offered dance lovers a unique chance to showcase their moves from the comfort of their homes where each week, participants chose a track on the app and uploaded a video on the microsite. This way, they continued to pursue their passion for dance notwithstanding the lockdown in India.

    Asian Paints recently introduced its ‘Safe Painting’ services that aims to provide consumers with a safe painting environment and hassle-free, faster and professional experience. Consumers can now make their cherished space – home – an even more wonderful space as they stay indoors, maintaining social distancing during the current pandemic.

    Home Dancer is a unique show, where participants shot their dance videos in their favourite, most important corners of their homes. The show and the ‘Safe Painting’ solutions are never-seen-before innovations born as a necessity of the onset of social distancing. Asian Paints thus saw this as an opportunity to partner with the series via an impactful in-show integration.

    Speaking about the campaign, Madison Media chief digital officer  Vishal Chinchankar said, “Our strategy was to build awareness about the safety measures of Asian Paints’ new Safe Painting service. Impact properties played a vital in this launch and helped build strong association and create consideration amongst consumers Most of the networks are unable to air any fresh content due to the pandemic, with Disney+ Hotstar’s Home Dancer being one exception. The show and Safe Painting focus strongly on indoors, making the torrid times of social distancing bearable for consumers with uninterrupted service. We believe the synergies matched perfectly for an effective in-show integration that communicates to millions.”

    Speaking about the integration, Star and Disney India Ad Sales head Nitin Bawankule said, “With Home Dancer, Disney+ Hotstar has democratised content for viewers in this unprecedented time of social distancing. Asian Paints has empowered consumers by letting them optimize time and get their homes repainted, aligning   all social distancing and safety norms. The collaboration of these two brands for this innovation seemed absolutely natural and points to the evolution of marketing hereon.”

    The integration played out in Home Dancer’s episode 8, themed around ‘weddings, shows the conversation between the host Karan Wahi and his mother wherein she suggests Karan to give Asian Paints’ ‘Safe Painting’ service a try. The latter part of the episode highlights the quick service from Asian Paints as Karan receives a call from an Asian Paints executive, explaining all the strict safety, hygiene and social distancing measures employed by painters within the ‘Safe Painting’ service. Getting excited about the new initiative, Karan asks the audience to try out the service and signs off informing them about the missed call number.

  • VOOT SELECT gets into sports content, brings Arsenal TV on the platform

    VOOT SELECT gets into sports content, brings Arsenal TV on the platform

    KOLKATA:  In India, Arsenal fans, famously called as ‘Gooners’ have a reason to celebrate now as Viacom18’s premium English entertainment destinations VOOT SELECT and COLORS INFINITY are exclusively showcasing Arsenal TV on the platform and channel respectively. Gooners will now have access to full matches, press conferences, player interviews, training videos, match highlights, post-match analysis and BTS footage of their favorite team, through Arsenal TV programming – Arsenal World and Arsenal 360.

    Football is the most watched and followed sport in the world and the fanfare in India has been rising exponentially, with legendary clubs like Arsenal FC being amongst the most popular clubs in the country. Fans will get an even more immersive experience and insight to the matches through special programming and exclusive access to club related content they never had before.

    Along with complete matches of Arsenal FC in the Premier League, European and FA Cup, viewers can watch the exclusive programming of Arsenal World and Arsenal 360, as well as unforgettable moments from previous seasons including the season of ‘The Invincibles’. Furthermore, Arsenal TV will be a window to the training videos, interviews of manager Mikel Arteta, star players Mesut Ozil, Pierre-Emerick Aubameyang, Granit Xhaka, David Luiz and the rest of the squad.

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