Category: Over The Top Services

  • Even amidst a pandemic Netflix’s content slate is full

    Even amidst a pandemic Netflix’s content slate is full

    KOLKATA: Wall Street was busy yesterday discussing one of its most favourite stocks in recent years. While Netflix executives spoke about cashflow, subscribers and competition, what interests the audience more is the upcoming content slate. Although production has halted in major parts of Netflix markets, fans don’t need to worry since the streaming service is not going out of new content for 2020 at least.

    What’s new in store?

    Other than returning seasons, Netflix is launching a few brand new shows. On 17 July itself, a day after streaming giant announced its q2 results, Cursed premiered. The brand-new series stars Katherine Langford from 13 Reasons Why and reimagines the King Arthur legend.  It is also coming up with Project Power, an action movie starring Jamie Foxx.

    The platform has a sequel to one of its biggest movies, Kissing Booth 2, the one which led to re-birth of rom-com on the back of Netflix.  One of its most global and most successful series, Umbrella Academy’s new season will be dropping in Q3.

    Film acquisitions like The Trial of the Chicago 7 from Aaron Sorkin and The Spongebob Movie: Sponge on the Run will also amuse viewers later. Moreover, it has also acquired nearly completed seasons of unreleased original series like Cobra Kai (seasons 1, 2 and a brand new season 3) and Emily in Paris starring Lily Collins. 

    What the world watched?

    Never Have I Ever, a fun, young adult dramedy from Mindy Kaling, broke through with 40 million households in its first four weeks. New comedy Space Force also reached the same number of households. 

    In original films, 27 million households chose to watch Spike Lee’s Da 5 Bloods, which was celebrated as a “soul stirring film for the ages.” Extraction (starring Chris Hemsworth) and The Wrong Missy, a comedy starring David Spade and Lauren Lapkus, were also big hits with audiences as 99 million and 59 million households, respectively, chose to watch in their first 28 days.

    Along with scripted shows, Netflix members have loved non-scripted shows which can be added to the watch list.  On the heels of Love is Blind, Too Hot to Handle and Floor is Lava are among the latest buzzy unscripted shows. 

    Wave of protests broke out globally against discrimination following the killing of George Floyd in the US. While a number of people are raising their voices to eradicate white supremacy, they are also turning to anti-racist collection. Some older titles like 13th, American Son and Dear White People – part of its Black Lives Matter Collection saw increased viewing.

    Last but the one of most famous shows were La Casa de Papel (aka Money Heist): Part 4, launched on 3 April, was watched in 65 million households through its first 28 days. If a Netflix member has not watched it, it should go straight to his or her watchlist now.

  • Netflix content king Ted Sarandos named co-CEO

    Netflix content king Ted Sarandos named co-CEO

    KOLKATA: The brain behind the content strategy of the undisputed king in streaming service has additional responsibility now. Netflix has named its chief content officer Ted Sarandos as co-CEO of the company. In addition to that, Netflix has also appointed Greg Peters to be its chief operating officer, in addition to his role as chief product officer. 

    “Ted has been my partner for decades. This change makes formal what was already informal — that Ted and I share the leadership of Netflix,” Netflix co-founder and CEO Reed Hastings said while announcing the Q2 result. 

    Sarandos will continue as the company's chief content officer also. “My journey to co-CEO of Netflix has been as a fan of great entertainment. And that's my commitment to Netflix members going forward: to keep pushing the boundaries of what a consumer-first company can achieve for people who love stories,” he said.

    "Ted’s been instrumental to our success as a company. While I saw streaming coming and pushed for it, Ted drove the revolution in our content strategy, which was way ahead of its time and has been key to our continued success. It was typical of his ability to see where the industry – and consumer tastes – are headed. He’s built an extraordinary team, attracting some of the most creative and best entertainment executives from all around the world," said Hastings.

    Sarandos praised Hastings as an unbelievable role model and source of inspiration for him  and stated in an earnings call, “my focus is to continue the successful train we’ve been on for the next 200 million subs around the world.” 

    "Greg’s appointment as COO reflects the strategic and analytical strengths he’s brought to our product team over the past 10 years. As we’ve grown, one of my biggest roles at Netflix has been to be broad across the company, getting to know many different people in every area of our business. This has helped Netflix stay mostly aligned, loosely coupled and very productive. In his new role, I want Greg to take on more of this work so that we continue to improve rapidly. Eventually he needs to know every corner of Netflix better than I do today," added Hastings.

    These changes are part of a long process of succession planning, announced Hastings. "While transitions can be hard, I am optimistic because we have a well established culture that’s built to be flexible and many years to get good at this. I’m committed to Netflix for the long term,” he added.

  • Netflix adds 10.1 mn subscribers in Q2; warns of slow Q3 growth

    Netflix adds 10.1 mn subscribers in Q2; warns of slow Q3 growth

    KOLKATA: It’s not a surprise that Netflix has added 10.1 million paid subscribers in the second quarter of 2020. With the massive shelter-at-home mandate brought in by the Covid2019 pandemic leading to another phase of digital acceleration, the streaming services have emerged as beneficiaries. Although it has beaten the expectations for this quarter, the third quarter subscriber addition guidance is low as the world is gradually adjusting to the pandemic effect and may not jump onto new subscriptions to fight social distancing.

    It forecasts 2.5 million paid net adds for the third quarter compared to 6.8 million in the prior-year quarter. “As we indicated in our Q1’20 letter, we’re expecting paid net adds will be down year over year in the second half as our strong first-half performance likely pulled forward some demand from the second half of the year,” Netflix said in a statement.

    Netflix has added 26 million paid memberships in the first half of 2020 while it achieved 28 million in the year 2019. However, it has mentioned that the growth is slowing as consumers get through the initial shock of Covid2019 and social restrictions. 

    The streaming giant has reported $6.15 billion revenue, 25 per cent growth year over year, while quarterly operating income exceeded $1 billion. Average streaming paid memberships in Q2 rose 25 per cent year over year while streaming ARPU increased 0.4 per cent year over year. Netflix has given a third-quarter estimation of $6.33 billion. 

    “Since our content production lead time is long, our 2020 plans for launching original shows and films continue to be largely intact. For 2021, based on our current plan, we expect the paused productions will lead to a more second-half weighted content slate in terms of our big titles, although we anticipate the total number of originals for the full year will still be higher than 2020,” it said on the pandemic impact on the content slate.

    It also spoke of competitors like WarnerMedia, Disney along with mentioning that Apple, Amazon have been growing their investment in premium content while also regarding TikTok as a competitor given its 'astounding' growth. However, it mentioned that Netflix continues to improve content and service at a faster pace compared to others.

  • ZEE5’s HiPi gears up for India’s 1 billion video consumers

    ZEE5’s HiPi gears up for India’s 1 billion video consumers

    KOLKATA: Evolution is the key to sustain in a transforming ecosystem; India’s leading entertainment network Zee Entertainment Enterprises Ltd (Zeel) is following that route. While it has been charting its growth in the online ecosystem with over-the-top platform ZEE5, the latter is now venturing into short-format video too. It’s not a mere expansion but the ambition is to be able to create a sustainable business over a period of time which essentially addresses a billion users in India, as ZEE5 India expansion projects business head and product head Rajneel Kumar says.

    “Very soon we will have a billion Indians who will be consuming videos on a monthly basis. That time could be one, two or three years from now. That’s the overall market size we are gunning for. We have a very long-term strategy around short-form content where we will see new users who will start consuming this content. Of course,  we would like million and millions to come on the platform but our main ambition is to be able to create a sustainable business over a period of time which essentially addresses a billion users in India,” Kumar said in an interaction with Indiantelevision.com.

    Nearly two weeks ago, ZEE5 revealed the name of its short-form content platform, HiPi. The announcement came right after the Indian government imposed a ban on 59 Chinese apps including TikTok, the giant in the short-video segment. As opposed to launching as a separate app, HiPi will be a part of ZEE5. 

    “We have been working on it for over a year with consumer research, content research, product research as well as trying to understand what features consumers like. The timing was honestly coincidental; it was something we already planned in this quarter. However, once the news came out we did expedite certain priorities to be able to get this out as early as we can while not compromising quality or experience,” he added.

    ZEE5 is not waiting for consumers or influencers discover the platform once it launches the new segment. Rather, it is actively getting a lot of influencers who are on other platforms and onboarding them to ZEE5. With these influencers, their followers will be also able to find their content on the new platform. Initially, HiPi is launching with 300 influencers while it also has a list of other 200 influencers that will come on the platform very soon. 

    Moreover, it has opened the platform for new influencers as it is launching ‘Creators Dashboard' in the next couple of months. Through this, influencers can upload profiles for the kind of content they have created and references of other platforms where they exist. If they become verified, they would enter into a revenue-sharing model with ZEE5. There will be remuneration and compensation for all content they create. Currently, they can reach out to ZEE5 through the latter’s social handles.

    In the past, we have seen user-generated content platforms getting dragged into controversies for sensitive content. While the company is in the final stages of testing, it is highly focusing on user experience and brand safety. Kumar assured that both human and AI intervention will be there to filter content. “Unlike other platforms, no content which is uploaded goes straight and people can see it. Every content which is uploaded goes through a layer of both AI and human moderation,” he added.

    ZEE5 has several content pieces ranging from catch-up content to premium originals, news and sports. “Each one of them has individual experiences built up to see which is best for the users. When a user comes on the platform, he or she is able to see all the content which is available. Only when they start to consume a particular piece of content, whether it is a movie or a short-form content, the appropriate interface for the user comes up. The short-form content area will be a vertical scrolling video which is full-screen,” he added.

    Now a bunch of short-format video sharing apps are mushrooming as OTTs did two-three years ago; even Instagram launched Reel a few days back. Hence, despite the giant being gone, it is not easy to attract consumers. 

    “We have put together a very strong content team which will curate the kind of content to make it different and interesting for users. We will be launching different kinds of AR filters which will enable users to create interesting content. We are focused on a road map of engagement which is beyond just consuming content; so how can the user interact with other people, how can the user play games? We are working on those kinds of areas which will be part of our roadmap and essentially our distinguishing features,” Kumar sounded confident.

  • Netflix unveils a robust content line-up of 17 upcoming originals

    Netflix unveils a robust content line-up of 17 upcoming originals

    KOLKATA: Netflix has today unveiled an exciting lineup of 17 original stories, including six new films and two new series. From thrillers to romantic comedies to lighthearted dramas, this unparalleled and diverse collection of entertaining stories will launch on Netflix in the coming months. 

    VP-Content, Netflix India Monika Shergill said, “We are excited to share our lineup of stories across formats and multiple genres. We know our members have unique tastes, moods and needs – sometimes, they want to lean back and watch a delightful comedy, and at other times, they want a pulse-pounding thriller that brings them to the edge of their seats. We are so proud to bring these diverse stories created by acclaimed and emerging storytellers and producing partners. Together with the finest stories from around the world and our rapidly growing selection of licensed titles, we want to give our members something to discover and love on Netflix every day.”

    The six new additions to Netflix films include – multi-starrer Ludo, a unique comedy drama about four people whose lives collide with each other (featuring Abhishek A. Bachchan,  Rajkummar Rao, Aditya Roy Kapur, Fatima Sana Shaikh, Sanya Malhotra, Pankaj Tripathi and Pearle Maaney); Torbaaz, an emotional story of transformation (starring Sanjay Dutt); crime thriller Raat Akeli Hai  (featuring Radhika Apte, Nawazuddin Siddiqui, Aditya Srivastava, Tigmanshu Dhulia, Nishant Dahiya and Shweta Tripathi); Dolly Kitty Aur Woh Chamakte Sitare, a stirring drama about two cousins and their quest for freedom (starring Konkona Sensharma and Bhumi Pednekar); romantic comedy Ginny Weds Sunny (featuring Yami Gautam, Vikrant Massey) and award-winning animated romance film Bombay Rose, the first Indian animation film ever selected to open Venice Critics’ Week. 

    These distinctive and captivating stories join the upcoming slate of Netflix films which include the inspiring true story of Gunjan Saxena: The Kargil Girl (starring Janhvi Kapoor, Pankaj Tripathi, Angad Bedi, Viineet Kumar, Manav Vij and Ayesha Raza Mishra); a dysfunctional family drama Tribhanga – Tedhi Medhi Crazy (featuring Kajol, Tanvi Azmi and Mithila Palkar); a horror story set in a village in Punjab Kaali Khuhi (featuring Shabana Azmi, Satyadeep Mishra, Sanjeeda Sheikh and Riva Arora); Serious Men, a witty drama based on Manu Joseph’s novel (starring Nawazuddin Siddiqui, Nassar, Shweta Basu Prasad); an intense police drama Class Of ’83 (featuring Bobby Deol, Bhupendra Jadawat, Hitesh Bhojraj and Annup Sonii) and a uniquely entertaining dark comedy AK vs AK (starring Anil Kapoor and Anurag Kashyap). 

    The two new exciting series are Mismatched, a young adult romance (starring Prajakta Koli and Rohit Saraf) based on Sandhya Menon’s book ‘When Dimple Met Rishi’ and A Suitable Boy, based on the critically acclaimed book by Vikram Seth (starring Ishaan Khatter, Tabu,  Tanya Maniktala, Rasika Dugal, Shahana Goswami and Ram Kapoor), which will be available on Netflix globally except in the United States and Canada. They join the lineup of upcoming series including the delightful Masaba Masaba (starring Masaba Gupta and Neena Gupta as themselves with Neil Bhoopalam); Bombay Begums, a contemporary drama (featuring Pooja Bhatt, Amruta Subhash, Shahana Goswami, Plabita Borthakur and Aadhya Anand) and a fun dramedy Bhaag Beanie Bhaag (earlier titled Messy, starring Swara Bhasker, Ravi Patel, Dolly Singh and Varun Thakur). 

  • ShemarooMe launches Box Office, a platform to release new movies directly on Digital

    ShemarooMe launches Box Office, a platform to release new movies directly on Digital

    KOLKATA: With the unprecedented times and restrictions on movements especially across entertainment activities and with the unavailability of theatres has all led to the film circuit in India to look at newer ways to cater to the entertainment needs of movie enthusiasts. In line with this, ShemarooMe announced the launch of ‘ShemarooMe Box Office’, a platform that gives cinema curators/producers an opportunity to unlock the true value for their films by offering them access to digital avenues like never before.

    ShemarooMe Box Office is poised to create an ecosystem for small budget Bollywood and Regional movies that have an audience but limited avenues to reach out to the viewers. To widen the scope of relevant audience reach for such films, ShemarooMe has also inked a strategic partnership with BookMyShow, India’s leading entertainment destination to ensure more cine-goers have access to the rich content made available by ShemarooMe. 

    ShemarooMe Box Office is the right platform which gives an opportunity to the producers, to not only present their creations to a whole new set of audiences but also gives viewers a chance to enjoy small budget, critically acclaimed movies at the comfort of their homes. Viewers can book their tickets for these films by logging on www.bookmyshow.com or directly on the ShemarooMe App or www.ShemarooMe.com. Once booked, users can watch the film on ShemarooMe any number of times over three days from the booking period. 

    Under this business model, Shemaroo will market the films to a wider audience base and build awareness about the new releases. This will further assist film producers to unlock newer monetization opportunities for the films as well, and post the viewing window on ShemarooMe, these films can be offered to Satellite, SVoD and other syndication avenues as well. Thereby creating an opportunity for producers to extract value on the back of heightened visibility and content appreciation through this transparent model along with providing real time reporting of ticket sales to the producers. ShemarooMe Box Office hence is an ideal solution to the temporary challenges faced by the entertainment industry. On one hand viewers get access to some of the most critically acclaimed movies while on the other the producers get to unlock a new set of audience that matches the TG of these films.

    Commenting on the launch, Shemaroo Entertainment Limited CEO Hiren Gada said, "During these trying times when moviegoers are missing watching new releases in theatres, we are glad that we can bring home some great releases. With ShemarooMe Box Office, we are creating a model for the film industry and audiences. Our association with BookMyShow will further redefine the consumer movie-going experience and bridge the gap for cinemagoers across India. We are absolutely confident that when cinemas are able to reopen safely, the public will once again respond to the unsurpassable big-screen experience, meanwhile our platform will be bridging the gap by entertaining audiences thereby living by the traits of Shemaroo being the platform for movie lovers at all times.

    Adding to the launch, Shemaroo Entertainment digital COO Zubin Dubash said, “Covid 19 has made every organisation, innovate at the speed of light. ShemarooMe Box Office is an innovation that helps not only one organisation but the entire ecosystem – viewers get to watch new releases, producers get a transparent platform for release, ticketing partners get a model for the new normal. And ShemarooMe ensure it lives up to its promise of entertainment at all times.”

    BookMyShow Cinemas COO Ashish Saksena said, "We are glad to partner with ShemarooMe to bring cinematic entertainment to the comfort and safety of audiences' homes. We look forward to keep bringing newer options to experience entertainment for all our users.”

    My Client’s Wife will be the first movie to premiere on ShemarooMe Box Office on the 31 July 2020, featuring Sharib Hashmi, Anjali Patil and Abhimanyu Singh followed by award winning film – Scotland, Sharman Joshi’s drama entertainer – Graham Staines Ek Ankahi Sachhai The Least Of These based on true events and action thriller packed movie – The Hidden Strike are sure to keep audiences glued to their screens.

    The digital first release of movies as a concept has been accepted globally by patrons and will soon become a trend amongst Indian audiences as well. With the launch of ShemarooMe Box office, the company is all set to partner with producers and introduce new movies on the platform. The brand new initiative by ShemarooMe will have two legged benefits where they are sure to satiate the needs of all the Bollywood buffs with new releases and will also definitely give a boost to the entire film industry by opening newer avenues for unreleased movies to be showcased.

  • Eros Now partners with CashKaro

    Eros Now partners with CashKaro

    KOLKATA: Eros Now announced a strategic partnership with one of India’s largest Cashback and Coupon sites, CashKaro.com on Wednesday. The association allows CashKaro users to benefit from a special discount offer on Eros Now’s annual subscription and provide access to Eros Now’s massive content catalogue to a wider audience across the country.

    Eros Now’s continuing commitment to offer convenient payment gateways for consumers has led to the partnership with CashKaro, which will provide additional value to its massive customer base along with the special discount. Importantly, the inclusion of Eros Now also builds CashKaro’s entertainment catalogue which currently offers services across categories including fashion, beauty, personal care and electronic devices among others.

    As the online video consumption market continues to grow rapidly, offering Eros Now’s massive content catalogue including 12,000 plus movie titles, original shows, music, short format content Quickie and more with a discount offer, enhances CashKaro’s offerings. Subscribing to Eros Now via CashKaro enables users to avail special discount offers on the annual subscription.

    Commenting on the association, Eros Now CEO Ali Hussein said, “Today’s consumers are increasingly adopting digital mediums to meet their demands and we at Eros Now have been catering to their choices with clutter-breaking initiatives. The strategic deal with CashKaro further builds excitement amongst movie buffs, original show followers and music lovers to access the best of online entertainment by subscribing to Eros Now.”

    CashKaro co-founder Swati Bhargava added, “Eros Now’s massive content library, paired with the convenience of digital payment and discount offers, will certainly fulfill the growing demand of users for OTT content. This partnership enables us to further widen our service catalogue and offer greater volume and variety to our users, in the OTT entertainment category. CashKaro always stands true to its mission statement #YouGetMore Hamesha and this collaboration with Eros Now helps us do just that.”

  • Jio unveils Jio TV+, the OTT content aggregator for STB users

    Jio unveils Jio TV+, the OTT content aggregator for STB users

    KOLKATA: Over the last few years, Reliance Industries Ltd (RIL)’s annual general meetings have always bombarded shareholders, investors, users. While Google’s investment in Jio Platform and 5G solution, Jio has also unveiled a new feature for its set-top box users, JioTV+.

    JioTV+  is a content aggregator that brings over the top (OTT) platforms, TV channels, various apps, and services together to its Jio set-top-box users. While Jio Fiber and Jio Set Top Box was introduced last year, the company has enhanced the Jio set-top box basis on learning from the beta programme.

    “The Jio set-top box was launched with best OTT content across the world. We learnt one of the challenges that users faced was to discover their favourite content from the various applications that we had provided. This has given birth to Jio TV+ where we have aggregated all the content from 12 leading global OTT players,” Akash Ambani stated at RIL's 43rd AGM. It will offer easy access to content from major streaming services like including Netflix, Amazon Prime Video, Voot, SonyLIV, ZEE5. 

    Jio TV Plus includes integrated voice search which works on genres, favourite actors, directors, producers and mood. 

    "We realised all of these 12 apps needed different login ids. To make it simple, we have introduced a single click to play any content without a separate login. Moreover, it requires a user to login a single time instead of logging in on different apps separately," he said 

    It also offers a majority of Live TV channels along with a host interactive features for users to engage in. The features are also available on various genres like GEC, news channels and music contests. “We believe that interactivity on the TV or two-way communication is the future of consumption," Akash Ambani added.

  • Flipkart Video strengthens focus on nonfiction interactive content

    Flipkart Video strengthens focus on nonfiction interactive content

    KOLKATA: Flipkart Video, the in-app video platform on Flipkart is continuing to carve a niche in the nonfiction genre, offering differentiated, interactive content, which is mobile-first.  With a deep understanding of the consumer ecosystem and a focus on interactive, short-form original content tied with tangible rewards, it has now introduced two new quiz based shows, Super Fan and Fake or Not?.

    Both these shows will cater to diverse audiences. While Super Fan is a celebrity focused quiz show, Fake or Not? addresses the need to curb misinformation and identify real from fake in a fun and engaging manner. Hosted by renowned film critic Anupama Chopra, Super Fan will be the ultimate test for ardent Bollywood fans. It will bring forth the never-seen-before side of popular Bollywood celebrities and reveal details of their lives that only their inner circle has been privy to so far! The show has a star studded lineup of guests including Kareena Kapoor Khan, Sara Ali Khan, Ananya Pandey, Taapsee Pannu and Jacqueline Fernandez, to name a few.

    Flipkart Video in support of the United Nations’ ‘Verified’ campaign also recently launched Fake or Not? with actress, comedian and writer Mallika Dua who plays the role of news anchor ‘Mythika Dutt’, set out to quash fake news and beliefs. The show thoughtfully combines entertainment with a subtle touch of humor while still educating the audience to share and trust only verified information. Many questions that are part of the show address common misconceptions surrounding the Covid2019 pandemic.

    Flipkart growth and monetisation vice president  Prakash Sikaria said, “A large percentage of the content consumed on the Flipkart Video platform today is interactive content, where there is something new for the viewers every day. As the mobile screen continues to be the primary access point for personalized commerce, content, games and entertainment experience for most of the Indian population today, our focus is to introduce short-form and interactive content, that not only entertains audiences from across the country but also enables these users to participate and build a sense of community, no matter where they are located.  We have seen tremendous acceptance amongst users for the last few concepts and are ready to expand this portfolio, with two new interactive shows that further strengthen our offering, giving consumers a compelling reason to visit us everyday and spend more time on the app.”

  • Amazon Prime Video inks exclusive deal with Zakir Khan

    Amazon Prime Video inks exclusive deal with Zakir Khan

    KOLKATA: Amazon Prime Video today announced an exclusive deal with one of India’s most popular comedians, Zakir Khan (Haq Se Single, Kaksha Gyarvi, Chacha Vidhayak Hai Humare). The association sees Prime Video become the exclusive home to three upcoming highly anticipated Amazon Funnies by Zakir Khan, all produced by Only Much Louder (OML), as well as an all-new season of Chacha Vidhayak Hain Humare. The exclusive collaboration with Prime Video follows a series of highly successful shows on the service, including Amazon Funnies Haq Se Single and Kakshya Gyarvi, a successful debut season of Chacha Vidhayak Hain Humare, as well as his stint as a judge on Amazon Original Series Comicstaan Season 2.

    “There’s been an overwhelming response to Amazon Prime Video’s wide and diverse comedy offering, and we’re excited to keep the laughs coming with today’s announcement,” said Vijay Subramaniam, Director and Head, Content, Amazon Prime Video, India. “Prime Video customers will soon have exclusive access to the latest entertainment from one of the country’s most-loved comedians, including three Amazon Funnies. Zakir Khan has starred in a number of hugely popular comedy properties available on Prime Video and we can’t wait for Prime members to see what’s next, starting with the new season of Chacha Vidhayak Hain Humare.” 

    “Today’s deal announcement marks Amazon Prime Video and Zakir’s long term commitment to comedy ,'' Only Much Louder COO Dhruv Sheth said. “Prime Video has been an incredible destination for comedy, from sit-coms to stand-up specials.  We’re happy to further strengthen that association now that Prime Video is the exclusive home for all the latest entertainment from Zakir.”

    “It is humbling to receive so much love from viewers across the world,” said Zakir Khan. “My association with Amazon Prime Video has only grown stronger since the release of Haq Se Single, my first Stand-Up special on the service. I am really excited to further deepen our association and expand the reach of Indian comedy right around the globe and reach over 200 countries with my next few specials.”