ITV

Category: Over The Top Services

  • PlayboxTV taps Samson Jesudas as new director & business head

    PlayboxTV taps Samson Jesudas as new director & business head

    New Delhi: Integrated Internet media distribution company PlayboxTV has named Samson Jesudas the new director and business head. Apart from the new role, he will continue to oversee the ISP Business.

    As part of his new remit, Jesudas will be responsible for building nationwide PlayboxTV-OTT business using last-mile cable operators as business partners. He would also be responsible to ensure quality of service, corporate governance and customer experience as a key to success. Furthermore, he will play a significant role in the transition of local cable TV operators to the next level of the digital world and train them to give quality digital services to their end subscribers be it broadband or OTT, said the company on Wednesday.

    Playbox founder & CEO Aamir Mulani said, “Samson has impeccable business and leadership skills. On behalf of the company’s board members, we welcome him on both of his new roles. We have complete faith in his extensive experience and visionary leadership that will drive the company forward.”

    Microscan founder & CEO Sandeep Donde remarked, “Samson is a key person in building Microscan’s retail broadband business and with his amazing network skills and business relationships we feel he’ll do wonders on his additional role building nationwide OTT business.”

    Jesudas added, “I am thankful to the board members and management to acknowledge my work and offer this huge responsibility. Furthermore, I am deeply humbled and honoured to lead the company with all my core values to bring positive outcomes to the company’s performance. I am delighted and look forward to working with the team.”

  • Koo’s ‘Talk to Type’ eases the way for regional language creators

    Koo’s ‘Talk to Type’ eases the way for regional language creators

    KOLKATA: Twitter’s Indian alternative Koo has rolled out the Talk to Type feature so anybody who wants to share their thoughts can now do so easily without having to type. They can speak their thoughts out loud and the words will show up on the screen. This feature will be supported in all the Indian languages Koo is currently available in.

    The Talk to Type feature will enable regional language creation in the easiest way possible for millions of Koo users. Many users who are uncomfortable using the keyboard will be enabled and empowered with such a feature, the company believes.

    “This “Talk to Type” feature takes creation for regional language creators to the next level. Users don’t have to use the keyboard anymore and type out lengthy thoughts. India language speakers can now speak their mind and the words will show up on the screen magically. For those who found it difficult to type in local languages, this feature removes all that pain. We will keep adding value to Indians by enabling the easiest localised forms of expression and present their thoughts to India in a seamless way,” Koo co-founder Aprameya Radhakrishna said.

    Co-founder Mayank Bidawatka claimed that Koo is the first social platform in the world to launch such a feature. “We are very excited to launch the “Talk to Type” feature that enables people to create without typing. All they have to do is hit a button and speak into their phone and the words will magically show up on the screen. It can’t get easier than this! You won’t find this on Facebook, Twitter or any other global platform.”

    Koo was founded in March 2020 as a micro-blogging platform in Indian languages. Available in multiple Indian languages, people from across different regions in India can express themselves in their mother tongue.

  • Amazon Prime Video drives ‘LOL- Hasse Toh Phasse’ promotions with Pac-Man game

    Amazon Prime Video drives ‘LOL- Hasse Toh Phasse’ promotions with Pac-Man game

    KOLKATA: Amazon Prime Video is all set to add to the excitement of the launch of the it’s original series LOL- Hasse Toh Phasse, as the chaotic and fun madhouse transforms into a PAC-MAN maze. The streaming service has rolled out a limited edition Pac-Man game as a part of a consumer engagement campaign for the unscripted comedy reality show.

    This maze chase video game has the show’s hosts and comedians as Pac-Man icons. The player can choose their favourite comedian to play the game, and then try to evade the hosts Boman Irani and Arshad Warsi’s sharp and vigilant watch. The player has to score as much as possible with three lives to navigate through three challenging yet exciting levels. With an engaging and addictive web and mobile (iOS & Android) interface, this limited edition Pac-man game will have gaming enthusiasts and fans of the series hooked.

    The streamer has also come up with a quirky consumer engagement campaign titled #LastSeenLaughing by posting a flurry of memes about funny instances from its shows and movies, with the hashtag. Jumping on the bandwagon, close to a 100 brands which include Zomato, Jack and Jones India, Mentos, Dunzo and Rage Coffee joined the conversation along with netizens.

    An international format comedy show with an Indian twist, LOL- Hasse Toh Phasse brings together comedy kings Boman Irani and Arshad Warsi to keep a vigilant watch on India’s 10 most celebrated comedians: Aadar Malik, Aakash Gupta, Aditi Mittal, Ankita Shrivastav, Cyrus Broacha, Gaurav Gera, Kusha Kapila, Mallika Dua, Sunil Grover and Suresh Menon. Bringing the toughest challenge of their life, the show witnesses the contestants pitted against each other in a house with two objectives – to make others laugh and more importantly, ensure that they should be the last one standing with a straight face!

    Visit www.lolpacman.com to play the game.

  • Biiggbang Amusement announces its first collaboration with Assorted Motion Pictures with the award-winning film, Rikshawala

    Biiggbang Amusement announces its first collaboration with Assorted Motion Pictures with the award-winning film, Rikshawala

    As the world is keeping up with the hustle and challenges of the new normal, Biiggbang Amusement is here to help its audience with a few moments of entertainment, cheer, and laughter with its unconventional content slate. The OTT platform specializes in bringing forth the most compelling stories within minutes for its viewers. With the thought to bring entertainment anytime, anywhere, Biiggbang Amusement announces its first collaboration with Assorted Motion Pictures with the award-winning film, Rikshawala. Breaking the bandwagon, the platform aims to curate critically acclaimed short-form content in one place.

    The short-film entices its audience to think and throws light on an often overlooked sect; the Riksha-pullers. The film is laced with undertones of realism and portrays a simplistic sense of storytelling, similar yet distinct from Ram Kamal Mukherjee’s former projects. Set in the backdrop of the city of joy, Kolkata, Rikshawala features talented actors like Kasturi Chakraborty, and Avinash Dwivedi that add special elements of life to the story.

    This fidelity and simplicity is being loved by audience across the world, helping Rikshawala getting selected for the esteemed Dadasaheb Phalke Film Festival, aimed to recognize the enlightening, entertaining and progressive new age cinema of youth and experienced filmmakers. The critically acclaimed short-film has also successfully brought back the award for the Best Human Rights Film at the Cardiff International Film Festival, while its talented director, Ram Kamal Mukherjee also won the awards for the Best Director at International Film and Television Entertainment Award, Australia and the Rajasthan International Film Festival.

    Sharing his thoughts on the brand’s first collaboration, Sudip Mukherjee, CEO and Founder, Biiggbang Amusement quoted, “While the world is in shackles of the pandemic, we are all looking for a breeze of hope and positivity. We at Biiggbang Amusement aim to help our audience with this by bringing them relatable and meaningful stories, anytime and anywhere. While the upper-crust of the audience consumes English content widely, we are looking at seeping through the crust to reach every viewer, countrywide with distinct languages and genres catering for every niche. We are proud to associate with a talented creator like Ram Kamal Mukherjee and Assorted Motion Pictures to inscribe the first short-film on our content slate. We plan to populate our content library profusely with many more masterpieces and award-winning shows and films like Rikshawala.”

    Sharing his thoughts on the premiere, Avinash Dwivedi shared, “Rikshawala is definitely a milestone for me and all the accolades including the award for the Best Actor at the 13th Ayodhya International Film Festival, and the awards at Cardiff and Melbourne have truly given me a boost as an actor. I was really excited about working on this project right after I heard the narration from Dada (Ram Kamal Mukherjee). Before meeting him I was a little nervous about his seniority but after meeting him, he made me feel very comfortable and we became friends at an instant. Every aspect from the film is relevant and touching. I could really connect to my character in the film. He is someone who would do anything for his family and really loves his profession to the core. The film will make you think, and will touch you in ways that you won’t forget. While I was comfortable with the Bhojpuri dialogues, Bengali isn’t a language that I’m very familiar but I did want to give it a shot, so I ended up dubbing both; Bhojpuri and Bengali dialogues in the film.”

    Excited about the premiere, Kasturi Chakraborty said, “Being a part of Ram Da’s film Rickshawala was both enriching and inspiring. It takes a hard look at the lives of the people who struggle in their own way to get what they want. In the case of my character, she goes through the sweet torture of heartbreak which is something I have deeply felt personally. Ram Da had a vision for each of us and he encouraged us to take that journey into the lives of our characters to attain spotless authenticity. I think it is the unfiltered portrayal of the reality of the people in the film and his vision that made it worthy of all appreciation globally. It’s great that the film now will be available on Biiggbang Amusement for all the cinema lovers globally.

    Commenting on this collaboration, Ram Kamal Mukherjee, Director & Writer, Rikshawala, shared, “Rikshawala is a unique love story with a special twist. It is a project that is really close to my heart, and what makes it relevant is the humaneness and realism of the characters. I am also overwhelmed with such a positive global response and all of these awards and accolades are truly encouraging and I strive to tell many more of stories embedded with realism and relatability. It was an amazing experience to work with talented actors like Avinash Dwivedi and Kasturi Chakraborty who gave their sweat and blood to make their characters alive. I spotted Avinash at a birthday party in Juhu while Kasturi is a known television face, and I instantly knew that they’re perfect for the roles I had in mind. I am also really excited about my very first collaboration with Biiggbang Amusement and take pride to be a part of their content library of carefully curated content.”

    The riveting short-film also made its way to the ImagineIndia festival held at Madrid and Spain, and also fetched laurels including the Best Actor and Best Director award at the 13th Ayodhya International Film Festival. Biiggbang Amusement is set to launch soon and is gearing up with a competitive and unequalled content slate aimed at entertaining, inspiring, and amusing its audience across the globe.

  • From drama to superheroes: What’s not to miss on OTT this week

    From drama to superheroes: What’s not to miss on OTT this week

    MUMBAI: As we welcome a new month, OTT platforms like Netflix, Amazon Prime Video, and Disney+Hotstar have prepared a fresh vat of content to enthral viewers and assert their dominance in the highly competitive video streaming space. Post the Covid2019 outbreak, these OTT giants have found their market among Indian audiences too, and the trend is likely to continue, as people have started confining to their households due to the pandemic’s second wave. 

    Indiantelevision.com presents you with a list of the five most anticipated movies set to land on OTT platforms in India this week. 

    Selena: The Series, Part 02 (Netflix)

    It was in December 2020 that Netflix grabbed the eyeballs of the viewers with Selena: The Series, which paid homage to the best Latin American female artist to have ever walked this Earth, Selena Quintanilla-Pérez. And now, the streamer is back with part 02 of the series, and it will be premiered on 4 May 2021. 

    The first part of the series depicted Selina’s unending love for music and her career’s humble beginning. Part 02 of the series will begin from where the first part ended. The upcoming edition of the series will also revolve around Selena’s breakout from Los Dinos and her rise to stardom as a solo artist. 

    Selena: The Series is created by Moisés Zamora. The series has Christian Serratos playing the role of Selena, while the supporting star cast includes, Gabriel Chavarria, Ricardo Chavira, Noemi Gonzalez, and Seidy López. 

    Robot and Frank (Amazon Prime Video)

    Robot and Frank is a highly acclaimed Hollywood movie that was originally released in 2012. As Indian audiences may not have watched this classic film, Amazon Prime Video is releasing this movie on their platform on 9 May. Directed by Jake Schreier, the film revolves around the story of an old man who befriends a robot. 

    Set in the near future, Robot and Frank narrate the story of Frank Weld, an aging jewel thief who gets a robot from his son to help him in his household activities. Even though Frank hates the robot at the first sight, he soon understands that the machine can be used to revive his career as a cat burglar. 

    Acclaimed actor Frank Langella has played the role of jewel thief Frank in this movie. The supporting star cast includes Susan Sarandon, Peter Sarsgaard, James Marsden, Liv Tyler, and Jeremy Strong. 

    Girl from Nowhere, Season 2 (Netflix)

    It was in 2018 that the first season of Girl from Nowhere had its release on GMM 25, a Thai television channel. As the series gained worldwide attention, Netflix too streamed the first season on their platform. And now, the second season of Girl from Nowhere is all set to hook audiences from 7 May 2021. 

    The second season of Girl from Nowhere also revolves around the life of Nanno, who has the ability to expose everyone’s different stories of hypocrisy. 

    Hum Bhi Akele Tum Bhi Akele (Disney+Hotstar)

    Hum Bhi Akele Tum Bhi Akele will be premiered on Disney+Hotstar on 9 May. The film features, Anshuman Jha and Zareen Khan in lead roles. In this film, Anshuman and Zareen will be seen playing the roles of homosexual characters. 

    Directed by Harish Vyas, the film revolves around a road trip from Delhi to Himachal Pradesh, and during this trip, the lead characters in this movie discover their love hidden in friendship. 

    Jupiter’s Legacy (Netflix)

    Jupiter’s Legacy is a superhero series that will be premiered on Netflix on 07 May. The series based on the comic book series by Mark Millar and Frank Quitely, stars Josh Duhamel, Ben Daniels, Leslie Bibb, Elena Kampouris, Andrew Horton, Mike Wade, and Matt Lanter in the lead roles. 

    Jupiter’s Legacy revolves around the story of a group of people who gained superpowers in the 1930s. Now, they are old guards, but things take an unexpected turn when their children struggle to live up to the legendary feats of their parents. 

  • India in great position to create content using new tech: Streambox’s Bob Hildeman

    India in great position to create content using new tech: Streambox’s Bob Hildeman

    KOLKATA: With the rise of premium content in India, content creators, studios, production houses are embracing new age technology. US based video technology company Streambox is eyeing this emerging need with its innovative solutions. While it has customers in the broadcast sector, Streambox is expanding to provide solutions for film and post-production, shared CEO and co-founder Bob Hildeman.

    The company is excited about its prospects in India, which is probably the largest content creation market, in terms of volume if not revenue, mentioned Hildeman. The market is well-known for Bollywood film production, episodic commercial broadcast production that throw up many opportunities.

    “We have been providing cloud services in India for many years on AWS but most of the users have been non-Indian firms. And we can hopefully change that with the growth of Indian companies using a cloud service. Recently, we have released a software product called Streambox Spectra. It is a virtual encoder that works with our cloud. It provides Indian customers pure software into end workflow. And I know that Indian customers, as well as customers around the globe,  appreciate the software-based solutions, ” he said.

    Until now, the North American market, especially the US, has been the main avenue of growth for the company. Many film studios, streaming platforms like Netflix are headquartered in the US. But even if we look at Netflix’s content offering, more Indian and Korean shows and films are dropping every day. Multilanguage content is driving that type of adaptation, he added. Hence, India is in a great position to continue to evolve and create content using newer technology, he noted.

    Large post production companies in the US that work globally have been using Streambox for over ten years. They are strategic partners for the company as it develops ideas on how to make a better product to address the market needs, Hildeman explained further.

     “One of their use cases was using a Streambox chroma 4k, encoder-decoder to provide remote car grading for homes to a producer in LA. From Toronto, Canada, to LA – that is a long distance, and it needs technology where we compress high quality 4k video with Dolby Vision to be able to stream that out at around 80-100 megabits which is available globally. So, we call our technology internet friendly. And that means anyone with you know robust internet connection, can use our product for delivering remote production services,” he detailed.

    With the ongoing work from home trend, Streambox is being gradually adopted in other markets too. Other key markets include UK, Central Europe along with a growing customer base in Japan, Korea.

    The company has just started out its journey in the Indian market. It has Sanjeev Kr Sinha as country sales manager for India & SEA, who is in talks with many premium customers.

    “We see the Indian market as a primary market where we can utilise our software to essentially provide every Indian production company ways to use software-based solutions to do remote grading, remote production. With a cloud presence in India on AWS, it provides a very robust high-performance service that Indian companies could utilize immediately,” noted Hildeman.

    Currently, Streambox is projecting a demand from US, Europe, UK based customer base that carries production work in India. “One of the opportunities can be we move ahead and set up an Indian operation  for those customers as they expand and utilise India based production houses, and of course, the workforce and solution providers. And for them to work remotely, Streambox is a must have for them to do remote, high-quality video streaming from those locations, out to the UK, the US, North America, and so forth. So, I think the timing is critical that we step ahead and provide some direction to our customers outside India, as well as customers inside India,” he stated.

    However, bringing hardware to India is no cake-walk. Hence, Hildeman advised that having Spectra, virtual encoding solution, and cloud-based workflow with software-based music players is the ideal type of software solution for Indian customers to start to deploy.

    “We have travelled to India many times. We have customers in India, in the broadcast sector, and now we are expanding to provide solutions for film and post-production. I believe that the Indian market is very robust. There are highly talented creative, technical people for us to provide the tools so they could do their work better, faster and more efficiently. We are looking forward to the relationship that we build with our customer base,” he signed off.

  • Will Indian short-video apps’ monetisation experiments pay off?

    Will Indian short-video apps’ monetisation experiments pay off?

    KOLKATA: The popularity of short snackable videos exploded in India with the advent of TikTok. While it was on the way to be the indisputable leader with top influencers, premium brands, and a growing number of users, geopolitical tension curtailed the dream journey. When several homegrown apps emerged to plug the market gap left by TikTok, many experts had been sceptical about their sustainability.

    However, these apps did not tank – in fact, the ‘Made in India’ apps collectively have managed to capture TikTok’s market share. These platforms have secured 97 per cent of the Chinese app’s users, a recent report from consulting firm ReedSeer suggested. However, the time spent reaching 55 per cent of what it was in June shows there are more opportunities to boost engagement. While many of these apps are raising funds, using the capital to scale up the operations, build robust technology, adding new features, they have started looking at monetisation potentials as well.

    Unleashing brand partnership opportunities

    One of the apps that have emerged as a leading player in the ecosystem is MX TakaTak, the short video arm of MX Player. “For short video platforms, there are a variety of monetisation opportunities available. One is obviously the ad-based model, where we sell inventory to different brands. We are not focusing on that too much at the moment,” MX TakaTak business head Janhavi Parikh said.

    For now, the platform’s primary focus is to work with brands to run branded hashtag challenges to drive engagement. “Although it’s in pretty early stages for us, a lot of brands are interested in doing this. But we are taking things slow. Branded challenges, influencer marketing are big opportunities to grow monetisation,” Parikh added.

    Chingari has also tried out hashtag challenges for brands that are very popular on the platform, co-founder & CEO Sumit Ghosh said. Brands can float a hashtag and then offer money to influencers, creators to create content for the brand. It’s a win-win for the brands and creators as brands pay the latter and the platform amplifies the brand. However, the app is overall not very bullish about direct advertisements as those disrupt the user experience, he noted.

    Another homegrown app Bolo Indya has partnered with brands to do content marketing using live streaming with creators where there could be a product positioning during the live stream or purely working with a brand for brand recall being the primary objective, Bolo Indya CEO and founder Varun Saxena shared.

    Expanding the role of social commerce

    Rather than depending only on advertisers, the apps are also coming up with innovative initiatives. Take for example Chingari – the app that’s dominating the vernacular markets is experimenting with several routes. “We will get into monetisation at a later stage but right now we are just testing certain methods,” Chingari’s Ghosh said.

     “We have recently produced video commerce technology where every video that gets uploaded to Chingari, you will see a shop button on the video, powered by AI & ML. Basically, what we are doing is finding out shoppable objects within the video and comparing with the live catalogue of Amazon and showing what products you can buy from Amazon,” he explained.

    The chosen model will impact revenue as well. For Bolo Indya, it will not be a backend set-up but will be launched under a partnership model with an e-commerce player. MX TakaTak has also been toying with the idea. Lifestyle content focused short video platform Trell also entered this segment at the beginning of this year, partnering with over 500 brands across makeup, personal care, health and wellness categories.

    Building consumer-creator direct engagement

    “I think everybody is trying to innovate revenue model, somebody is trying e-commerce model, somebody is going the advertisement way. Everybody has to find which model suits their product and how to benefit. The good part for us is we have seen a good trend in terms of users spending on the platform, not just time but some money since last quarter,” Mitron TV CEO and co-founder Shivank Agarwal previously said in an interview.

    The app, which recently celebrated its first anniversary, has opened up different monetisation opportunities. One such feature is Mitron Club, Through the Club, creators can churn out engaging content exclusively for users opting for the service. The Club members can also directly connect with creators to request to create content that they would like to watch. Consumers subscribe for Rs 99 per month to become a part of the entire ecosystem of the creator.

    In addition to that, it has unveiled an on-demand service wherein consumers can ask specific help of creators and they can create videos around the queries asked by the audience.

    Direct engagement between consumers and creators to drive monetisation is a key focus for Bolo Indya. On this app, content creators can create online services and post on the platform which are delivered on a real-time interactive basis to audiences through one-to-one, one-to-many live interactions, Bolo Indya’s Saxena said. This could be an astrologer conducting an astrology session with someone or a comic creator doing stand-up comedy show for a group of audiences on a pre-ticker basis. The app takes a platform fee and the rest of the share goes to creators.

    “Our application primarily revolves around the core of enabling the content creators to monetise their content. When we native them to monetise their content on the platform, we see a revenue share out of it,” Saxena stated.

    Another major mode of monetisation for the app is through live streaming. Any creator can go and live stream and people who are watching those live streams can send gifts to those creators. These gifts can be purchased by the audience paying real money on the platform, Saxena said. Whatever the value of the gifts end up being the earning of the content creators and the platform takes a revenue share out of it. Hence, the app highly relies on consumer microtransactions which start from as low as Rs 10 and goes up to Rs 5000.

    Tapping into booming ed-tech opportunities

    Interestingly, some of these platforms are looking at ed-tech as an opportunity to bring in money. Mitron Academy is one such initiative where the creators get an opportunity to share educational videos to help users learn from the platform. It has onboarded a number of experts on different topics.

    Chingari is also working on an edtech offering called ‘Chingari Skill’ which will be launched soon. Thanks to this product, any Chingari user will be able to sell their skills. According to Ghosh, it will leave a lot of scopes for users to create such content in vernacular language as most ed-tech content is either in English or in Hindi. Notably, a large part of Chingari’s user base comes from tier-3 and tier-4 cities.

    Future opportunities

    “We have few other revenue streams in the pipeline which include launching creator rooms where the creator can post social games live learning sessions around fitness, wellness, health etc on the platform for a closed room of the audience creating their own customisation by the platform,” Saxena said.

    While MX TakaTak is already doing live streaming, Parikh seems optimistic that there are a multitude of monetisation opportunities in live streaming over time. The bigger ones could be e-commerce as well as virtual gifting, all of which will be explored in near future.

    How far is profitability?

    As the platforms are trying to build sustainable revenue models, the question of when these models will turn profitable also arises. However, Chingari is not focusing on profitability at the moment and is devoting its energies to distribution, to reach the maximum numbers of users. Ghosh added that it may take two years down the line to become profitable.

    However, Bolo Indya’s Saxena claimed the platform is very close to breaking even at the current scale as well when it comes to the monetisation side. He expects the app to be profitable in the next 12-15 months.

    “If we look towards China, after the first few years, Kuaishou, as well as Douyin, have done phenomenally well because the growth has been so huge. With all of the different monetisation opportunities kicked in, it probably took three-four or even five-six years. If we follow that China model, revenue opportunity is huge and profitability follows definitely,” Parikh commented without revealing any timeline.

  • SonyLIV elevates Amogh Dusad as head – business operations

    SonyLIV elevates Amogh Dusad as head – business operations

    KOLKATA: Over-the-top (OTT) platform SonyLIV has elevated Amogh Dusad as head – business operations.

    Back in 2019, when the platform embarked on its transformation journey, Dusad was given the position of head – programming and new initiatives, digital business at Sony Pictures Networks India. His role was to handle strategic planning, operations, viewership management and analytics for SonyLIV.

    Over a career spanning 18 years, he has delivered in leadership positions covering different facets of the broadcast and digital industry. This has included content acquisition, partnerships with content creators, gaming and second screen interactivity initiatives, digital content creation, revenue maximisation for digital products, consumer insights and analytics.

    Earlier in his career, he also led the insights and programming strategy for SET, the flagship channel of Sony Pictures Network India. In this role, he was responsible for the overall business strategy for the channel, consumer insights and collaborations on creative development to drive viewership and P&L management.

    While SonyLIV was largely dependent on its catch-up content and sports portfolio, it ramped up its original content library in the last couple of years. The platform was also rebranded with a new vibrant logo in the last year. Its originals including Avrodh, Gullak, Undekhi , and especially Scam 1992: The Harshad Mehta Story have created quite a buzz in the market.

  • Zee5’s customer strategy head Anita Nayyar quits

    Zee5’s customer strategy head Anita Nayyar quits

    KOLKATA: Senior media and marketing professional Anita Nayyar has moved on from OTT platform Zee5. Nayyar was heading customer strategy and relationships at the organisation.

    In her expansive career spanning over 20 years, Nayyar has been instrumental in driving strategic business development, client relations and creative narratives for brands across her stints at varied Indian and global firms.

    Prior to Zee5, she was associated with Havas Media Group as the CEO India & southeast Asia. She has been acclaimed and received accolades on various platforms over the years for her leadership and achievements.

    She also worked with Starcom, Mudra Communications at the outset of her career. She is skilled in digital strategy, marketing strategy, digital marketing, digital media planning and buying.

  • Amazon Prime Video renews ‘Invincible’ for seasons 2 & 3

    Amazon Prime Video renews ‘Invincible’ for seasons 2 & 3

    MUMBAI: Amazon Prime Video has greenlit anime series Invincible for a second and third season. The news was met with elation by fans who are eagerly waiting for the anime’s season 1 finale to drop on Prime today. 

    “I’m extremely thankful to Amazon for the support and dedication they’ve put behind Invincible. The comic book is truly a love letter to a genre that Cory (Walker) and I grew up reading and loving, and it’s been a gratifying journey to watch our characters come to life again through the animated series. We’re beyond excited to continue this story for at least two more seasons,” said Invincible co-creator Robert Kirkman in a statement. 

     

     

    Invincible revolves around the story of Mark Grayson, a normal teenager, except for the fact that his father Nolan is the world’s most powerful superhero. However, during his teenage, Grayson also starts developing superpowers, and it turns his life upside down. 

    The voice cast of the animated series includes big names like Steven Yeun, JK Simmons, Sandra Oh, Seth Rogen, Gillian Jacobs, Andrew Rannells, Zazie Beetz, Mark Hamill, Walton Goggins, Jason Mantzoukas, Zachary Quinto, and Grey Giffin. 

    Skybound is producing Invincible, while it is executive produced by Simon Racioppa, Robert Kirkman, David Alpert, Catherine Winder, Seth Rogen, and Evan Goldberg. 

    The first season of the comic-turned-anime has received unanimously positive reviews from all corners. Based on 54 reviews, the animated series has a 96 per cent approval rate in review aggregator website Rotten Tomatoes.