Category: Over The Top Services

  • upGrad introduces online ‘Study Abroad’ program

    upGrad introduces online ‘Study Abroad’ program

    KOLKATA: The Covid-19 pandemic played spoilsport with people’s plans to seek higher education at foreign universities. With the crisis showing no signs of abating soon, would-be-students are re-evaluating their priorities or are in quandary on how to fulfil their desire to “study abroad”. To overcome this challenge,  edtech platform upGrad has unveiled a Study Abroad program to enable learners to experience on-campus learning with renowned international universities.

    The idea of this initiative draws back from a recent survey conducted by the e-learning leader, wherein it was found that a lot of upGrad learners and alumni are still willing to travel and study abroad, to find employment in foreign regions. Responding to such emerging demands, but also keeping affordability in mind, as not everybody in such testing times is willing to make heavier financial commitments, upGrad has designed this unique model offering.

    The program is designed carefully keeping in mind the online cost for one year, which is 1/10th of the offline expenses, thus offering dual benefits of being cost-effective, with an added advantage of mobility. Learners under this arrangement have a chance to study abroad and explore job opportunities in the respective region as per their choice in the coming future, at a cost significantly lesser than what they would have to pay for a fully on-campus foreign course.

    With a target to achieve 50,000 learners by 2026, upGrad has already kicked off two such programs; the first being the pathway to Australian Universities where renowned Australian universities like the  James Cook University, Brisbane Campus are participating, along with the second program, Master’s Degree in Data Science wherein learners will receive dual accreditation from IIIT Bangalore and the International University of Applied Sciences, Germany.

    The newly introduced program is not only applicable for learners in India, but also geographies like the Middle East, southeast Asia, etc. It will also allow them to pursue the program in two parts: one-year online in India or from their respective countries, followed by an opportunity to complete their course on-campus abroad in the subsequent year/s.

    upGrad India CEO Arjun Mohan said, “We have always aimed at providing quality transnational education to our learners who are currently residing across geographies. With the Covid-situation impacting international students’ mobility dramatically, we have now come up with a sustainable solution of the ‘Study Abroad’ program, where the learner spends this year studying online and moves abroad the next year to gain their global exposure or build a career there. With this one-of-a-kind program arrangement & Ankur’s joining us, we look forward to expanding the Bachelor’s market for studying abroad by making it affordable and relevant to the current market situation.”

    He added that the higher learning platform is looking to close at least 20 university tie-ups as part of the initiative in the coming months.

    Both programs are in-build with personalised mentorship from upGrad to offer a continuous handholding throughout the program modules and includes an end-to-end counselling/visa support to make the entire process and learning experience hassle-free for its learners. On the successful completion of the on-campus program in the second year, learners can also apply for a post-study-work visa in the destination country and build a career there.

  • For ‘Bhai’ fans & others, here’s what not to miss on OTT this week

    For ‘Bhai’ fans & others, here’s what not to miss on OTT this week

    KERALA: As more and more people remain in the safety of their homes due to the pandemic raging outside, OTT platforms like Netflix, Disney+Hotstar, Amazon Prime Video, and Zee5 are providing ample doses of entertainment to keep the audience stress-free. 

    Indiantelevision.com presents you with the list of five most-anticipated movies that will be screened on OTT platforms this week. 

    Radhe (Zee5 and Zee Plex)

    Salman Khan’s Radhe, directed by Prabhu Deva, is one of the most anticipated movies of the year. After postponing its release multiple times, the makers have now decided to release the film simultaneously in theatres and on Zee5 and Zee Plex as a pay-per-view on 13 May.

    Radhe is the first Indian movie to have a hybrid release, and it is still unclear how audiences will welcome this new strategy, as partial lockdowns have been imposed in several states and PVoD is yet to find many takers in India.

    A high-voltage action thriller, Radhe will see Salman Khan playing the role of a daredevil cop on a mission to stamp out drug cartels. The film is produced by Salman Khan, Sohail Khan, and Atul Agnihotri and also stars Disha Patani, Randeep Hooda, and Jackie Shroff in pivotal roles. 

    The Woman in the Window (Netflix)

    Directed by acclaimed filmmaker Joe Wright, The Woman in the Window will arrive on Netflix India 14 May. The film is a psychological thriller and has a power-packed ensemble cast comprising Amy Adams, Gary Oldman, Anthony Mackie, Fred Hechinger, Wyatt Russell, Brian Tyree Henry, Jennifer Jason Leigh, and Julianne Moor. 

    The film revolves around Dr Anna Fox (Amy Adams), an agoraphobic psychologist who befriends a neighbour across the street. However, things take an unexpected turn in her life when the neighbour disappears. 

    The Underground Railroad (Amazon Prime Video)

    Historical drama series The Underground Railroad will premiere on Amazon Prime Video 14 May. The series has at its centre a young woman who escapes from a Georgia plantation, and boards a train seeking freedom. However, things take a turn when she gets hunted by a dreaded slave catcher. 

    Directed by Barry Jenkins, the series stars Thuso Mbedu, Chase W Dillon, Aaron Pierre, and Joel Edgerton in the lead roles. The Underground Railroad is based on the novel of the same name by Colson Whitehead. 

    High School Musical: The Series season 2 (Disney+ Hotstar)

    Disney+Hotstar has confirmed that the second season of High School Musical: The Series will drop on 14 May. The second season will portray the story of East High Leopards as they prepare to perform Beauty and the Beast as their spring musical, and face off against rival school North High. 

    High School Musical: The Series season 2 will have Olivia Rodrigo, Joshua Bassett, Matt Cornett, Sofia Wylie, Larry Sapperstein, Julia Lester, Dara Renée, Frankie Rodriguez, and Kate Reinders in the lead roles. 

    Unfriended (Netflix)

    Unfriended will begin streaming on Netflix 16 May. The film was originally released in 2014 and due to repeated requests, the OTT platform has decided to bring back the movie again on their platform. 

    The movie revolves around the life of six teenagers who get a shock of their lives when they receive a message from their deceased friend during a video chat. Directed by Levan Gabriadze, this film stars Shelley Hennig, Moses Storm, Renee Olstead, Will Peltz, Jacob Wysocki, and Courtney Halverson. 

  • How MX TakaTak plans to sustain its initial success

    How MX TakaTak plans to sustain its initial success

    KOLKATA: MX Player entered the short video race with the launch of MX TakaTak when the Indian audience was looking for a TikTok alternative. It was just one aspirant among a bunch of homegrown apps that were looking to fill the void created by the abrupt ban on Chinese-origin apps. These short form video platforms have been aggressive in customer acquisition but some of them clearly have emerged as leaders; MX TakaTak is one of them.

    It is comparatively easy to acquire a bunch of new users but much harder to retain them. The homegrown short video app is focusing on a couple of factors to hold on to the initial success; consumer experience, creation experience being key components of the strategy, said MX TakaTak business head Janhavi Parikh.

    “One is consumption experience on the platform, that is driven by content, content partnerships as well as the creators that we onboard. It is also driven by our ability to provide the right kind of recommendations to the users so that they get the content they are looking to consume. Those are two very big focus areas for us – building our content and continuing to improve our recommendation,” she elaborated.

    The platform is focusing on the right kind of tools, effects, filters, video editing capabilities to help create better content and retain top creators on the platform. Moreover, there is another segment of creators who are not professional, but just enjoy creating content. For the second segment, MX TakaTak is trying to build a product that can be used easily as the platform has a huge number of long-tail creators as well, Parikh added.

    A recent study by RedSeer Consulting had quantified the market leadership enjoyed by MX TakaTak. Interestingly, the report said the app leads in the net promoter score in the metro cities as opposed to the common notion that “I don’t think it is necessarily just metro cities, we have quite a wide audience” held by its peers.

    “Compared to some other players in the market, we are viewed as a good alternative or a good option because of the kind of content, creators we have onboarded so far,” Parikh remarked, further cementing the claim by adding that MX TakaTak has welcomed 11-12 influencers out of the top 20 former TikTok stars.

    The content they create sort of addresses the sensibility of the metro audience, she noted. In addition to that, the app has managed to create a high quality product from camera, effects, as well as overall user experience perspective which has played a critical role to attract those consumers.

    Is it helping the platform rope in premium brands? There are such brands carrying out campaign experiments on the platform but a number of long-tail of brands are also interested in working with MX TakaTak, Parikh claimed. “Because our audience is very large that cuts across all demographics. We have the premium brands on board with us because short video is such a high engagement platform but we also have other brands interested to work with us,” she stated. Nonetheless, it’s very early days for them from a monetisation perspective.

    Right now, most of the traction for MX TakaTak is coming from the Hindi-speaking market, followed by Maharashtra, Gujarat, South India. As part of its push into building regional content and diversity, the platform has started to focus and onboard creators in south India. However, 60-70 per cent focus is on Hindi content currently, followed by regional content.

    One of the major initiatives that has driven engagement for the app is the Famehouse property. The idea is to create a location where creators from different backgrounds, different stages in their career can come and collaborate, create very engaging content, detailed Parikh. This a very exciting proposition for creators as small-scale influencers get to meet some of the larger creators and learn from each other.

    “As long as we sort of focus on the user experience and keep creating a quality supply of content on the platform, make sure the environment is safe for users which we are doing through a variety of steps, there is a huge opportunity to grow,” Parikh signed off.

  • ViacomCBS adds 6 million global subscribers to reach 36 million mark

    ViacomCBS adds 6 million global subscribers to reach 36 million mark

    New Delhi: ViacomCBS added six million new streaming subscribers in the first quarter of 2021, reaching a total of 36 million global streaming subscribers said the company on Friday, while reporting financial results for the quarter ended 31 March.

    The entertainment giant delivered 69 per cent year-over-year growth in streaming subscription revenue, largely driven by the significant momentum of Paramount+. The year-over-year growth in streaming advertising revenue was 62 per cent, reflecting the continued domestic growth and international expansion of advertising supported streaming service Pluto TV.

    ViacomCBS’ cable networks unit also grew quarterly revenue 14 per cent to $3.26 billion.

    “In Q1, we accelerated our expansion in streaming with the launch of Paramount+ further enhancing ViacomCBS’ ecosystem of premium, pay and free services. The strong consumer response we have seen is evident in today’s numbers. In addition, we now have almost 50 million global Pluto TV MAUs,” said president and CEO Bob Bakish.

    On Paramount+, the biggest drivers of sign-ups were live sports and specials, including the Super Bowl, NCAA Tournament, UEFA Champions League, Oprah with Meghan and Harry and The Grammy Awards, as well as kids’ content, and original programming, including The Stand and Star Trek: Discovery. Globally, Nickelodeon programming was a significant driver of sign-ups and engagement on Paramount+.

    Showtime OTT delivered its best quarter ever in signups, streams and hours watched, driven by originals, including Your Honor and Shameless, as well as theatricals, said the company.

    “Our early momentum in streaming is a testament to the breadth and relevance of our differentiated offerings, as well as our opportunities for growth through Paramount+, as we continue to ramp the availability of live sports, original series and blockbuster movies over the course of the year. ViacomCBS also achieved another strong quarter of results in our advertising and affiliate businesses, which continue to demonstrate the extraordinary power of our company to reach audiences and deliver for our partners globally,” added Bakish.

    Paramount+ will be available in 45 markets by the end of 2022, said the company, which expects to have up to 75 million streaming subscribers globally by 2024. Management has ambitious plans to compete with the likes of Netflix and Disney+ in the streaming arena, and to direct billions of dollars into content investment for its services in the coming years.

  • This Mother’s Day, Great Learning helps women reboot their career

    This Mother’s Day, Great Learning helps women reboot their career

    New Delhi: In a bid to encourage mothers to re-start their careers and return to work, ed-tech company Great Learning has rolled out the second edition of the #HerFreshStart campaign, this Mother’s Day.

    As a part of this initiative, the company will offer a scholarship of up to 50 per cent to selected mothers who can enroll in the choice of career-critical programs like data science, business analytics, machine learning, artificial intelligence, cloud computing, software engineering for data science, blockchain, IoT, management and digital marketing. 

    According to a report by KPMG, 58 per cent women feel less confident about returning to work post-pregnancy. The initiative aims to help such mothers on a career break by enabling them to regain confidence in their professional abilities through upskilling, said the company in a statement.

    Great Learning is inviting people to nominate mothers in their circle to comment on their posts on LinkedIn, Twitter, Facebook and Instagram with #HerFreshStart and tag Great Learning. The nominees can submit their form with a Statement of Purpose (SOP) with a brief introduction of their background and why they believe they deserve the scholarship. The nominations can be sent between 6 May and 10 May by visiting Great Learning’s social media channels – Linkedin, Twitter, Facebook, and Instagram. Mothers can also self-nominate themselves.

    “As a working mother myself, I am well versed with the challenges and responsibilities of wearing two hats. While motherhood is a journey, so is one’s career. At Great Learning, one of our many endeavors is to enable new moms to take charge of their career and continue to achieve greater heights professionally,” said Great Learning chief marketing officer Aparna Mahesh. “Through this campaign, we aim to do just that by providing an opportunity for mothers to resume their career by helping them hone their skills. Upskilling will enable mothers who are looking at re-starting their career as opportunities continue to open up in various fields.”

    The first edition of the #HerFreshStart campaign was launched last year amidst the onset of the pandemic and received applications from over 200 mothers out of which five mothers were provided scholarships.

  • LIONSGATE PLAY ANNOUNCES PREMIERE SLATE OF INTERNATIONAL ORIGINAL SERIES ‘THE GIRLFRIEND EXPERIENCE SEASON 3’ on 7 MAY IN INDIA

    LIONSGATE PLAY ANNOUNCES PREMIERE SLATE OF INTERNATIONAL ORIGINAL SERIES ‘THE GIRLFRIEND EXPERIENCE SEASON 3’ on 7 MAY IN INDIA

    Lionsgate Play, a premium streaming platform by Starz, is all set to premiere the third season of the critically acclaimed anthology series ‘The Girlfriend Experience Season 3’ from Academy Award®-winning filmmaker Steven Soderbergh. Written and directed by internationally acclaimed German filmmaker Anja Marquardt, executive produced by Philip Fleishman and starring Brazilian-American talent Julia Goldani Telles.

    The first and second seasons of The Girlfriend Experience were well received by the audience worldwide and achieved positive reviews from critics.

    The third season of ‘The Girlfriend Experience’ is a 10-episode anthology series set amidst the London tech scene and focuses on Iris (Telles), a neuroscience major. As she begins to explore the transactional world of The Girlfriend Experience, Iris quickly learns that her client sessions provide her with a compelling edge in the tech world and vice versa. She then begins to question whether her actions are driven by free will, or something else altogether, and heads down a deep path of exploration.

    The series stages chilly drama about the lives of escorts with dual life narratives that is dark and bold with daring and captivating lead female characters, making it the most compelling drama on screen. The official trailer and key art were released out of the third season’s debut at South by Southwest (SXSW) world premiere.

  • Illusion Reality Studioz partners with Kunal Kohli for Ramyug

    Illusion Reality Studioz partners with Kunal Kohli for Ramyug

    Mumbai: After successfully venturing into the digital space with the web series State of Siege: 26/11, Illusion Reality Studioz has added another title to their list – MX Player’s highly anticipated series Ramyug.

    Directed by Kunal Kohli, the magnum opus is the latest visual interpretation of Ramayana that uses modern technology in a never-seen before manner to narrate the epic. The MX Original series is also the first mythological web series that has been produced from the ground up and starts streaming on MX Player on 6 May.

    Backed by Abhimanyu Singh, Illusion Reality Studioz has become the go-to destination for animation and VFX needs across industries, with some popular projects under their belt including the Mahayoddha Rama, Battle of Saragarhi 21 Sarfarosh, Vighnaharta Ganesha, ‘American Pie Girls’ Rules’ and ‘Sye Raa Narasimha Reddy’.

    Illusion Reality Studioz, CFO and business head, Nitin Dadoo said, “Lately, there has been an increasing demand for quality content strengthened by advanced visual effects. At Illusion Reality Studioz, we aim to extend our services to create high-quality narratives across mediums. Ramyug is the first mythological show to hit digital screens and it gives us great pride to be in the premier league of creating game-changing and cutting edge content. We will continue to expand our visual effects division to support storytellers”

    Contiloe Pictures was the first to pioneer real-time facial motion capture on the small screen. It has also received the National Award in the Best Animation Film category for the 3D animation feature Mahayoddha Rama. In March, Contiloe Pictures rebranded its VFX division to Illusion Reality Studioz, led by Nitin Dadoo.

    “The team at Illusion Reality Studioz (Contiloe Pictures) has been reliable and extremely proactive, given the pressure of content, delivery, and time to present world-class visual effects. They have truly become a VFX – CGI outfit at par with the best in the world. The detailing in their work is immaculate. Their contribution to Ramyug cannot be described in words. From CGI to VFX, they have created memorable content and truly brought Ramyug to life”, filmmaker Kunal Kohli said about the association.

  • ShortsTV enters Nepal with local partnerships

    ShortsTV enters Nepal with local partnerships

    KOLKATA: SVoD platform ShortsTV has forayed into Nepal in partnership with leading DTH platform DishHome and cable TV operator SimTV. With this, ShortsTV is the first ever curated platform for short stories and films in Nepal, providing over 900 hours of unconventional and captivating short format stories.

    The service will be available to all subscribers as part of the Basic Pack and will feature a promising line-up of 4,000+ premium titles, including the best of Oscars, BAFTA and Cannes along with popular Indian short films. Subscribers can look forward to an exciting mix of award winning and nominated short films covering a variety of genres including comedy, drama, thriller, mystery, crime and adventure amongst others in specially curated one-hour programming blocks. This premium offering will be available to subscribers as a linear channel on their television and the buddy mobile app of DishHome.

    ShortsTV chief executive Carter Pilcher said, “As viewing habits evolve, & time being a rare commodity, viewers are preferring complete storytelling in a short dose. As such, short films have seen a huge surge in popularity across the globe including in India. We are introducing our choicest shorts to the Nepal market and are ramping up the regional content on our platform. We are on a quest to further strengthen our presence in Asia and the entry into Nepal marks the second country in our Asian portfolio.”

    ShortsTV’s library of short films includes international finds like Skin, Bear Story, Friend request pending, Henry, Inseparable, Shackled, The Voorman Problem, Swimsuit 46 and others. It also includes some of the most popular Indian short films starring Bollywood celebrities like Kajol, Nawazuddin Siddiqui, Radhika Apte, Rajkumar Rao, Nasseruddin Shah, Jackie Shroff such as Chutney, Ahalya, Shunyata, Devi, Rogan Josh, Zahida, Carbon, Uss Din among others.

    ShortsTV Asia president Tarun Sawhney said, “With the recent digitisation and boom in content consumption, storytelling has transcended language and geographical barriers and found audiences among people who truly appreciate good cinema. The same goes for short films. With the expansion of ShortsTV, we are introducing the world’s largest library of high-quality curated shorts to one country at a time and we are sure of the success that awaits shortbusters with our every next step.” 

    ShortsTV is already available in over 100 million homes across the US, India, Latin America, the Netherlands, Belgium, and Eastern Europe.  In India, ShortsTV is available as a value-added service across all leading DTH platforms including Tata Sky, Dish TV, D2H and Airtel Digital TV. The platform has also forayed into OTT streaming with its recent partnership with Airtel Xstream App.

  • Industry heads see huge headroom for growth across TV & digital in India

    Industry heads see huge headroom for growth across TV & digital in India

    KOLKATA: At the Asia Video Industry Association’s (AVIA) recent Future of Video India conference, industry leaders remained upbeat about the potential for growth in India’s television landscape despite a painful 2020 which had seen a 25 per cent drop in TV advertising revenue.

    The conference opened with an overview of the Future of Video in India with Media Partners Asia (MPA) India VP Mihir Shah. With learnings from the last year and economic resurgence in certain sectors, MPA predicts that in the next five years, with every new incremental dollar in the region, India will have 35 per cent share, almost evenly divided between television and online video.

    While cable in general is going through a structural decline, pay-TV subscriptions will grow both in value and volume and continue to offer scale for the traditional media players. And with more than 60 online video services in India, the total addressable market will continue to expand.

    This local expansion is what Disney+ Hotstar president & head Sunil Rayan is eyeing, with the streamer’s next stage of growth primed at developing their product for India, with pricing and content made for the local market. As India is a mobile-first market which drives individual viewing, while OTT and TV is not a zero sum game, OTT content needs to be far more engaging for individual viewing. “Fundamentally, we don’t believe in a one-size-fits-all approach for India because there are multiple Indias within India,” mentioned Rayan.

    The sentiment of diversity and positive co-existence among the platforms was echoed by Discovery Communications India south Asia MD Megha Tata. “India lives in several centuries at the same time,” she said, and this is not only the beauty and complexity of the market but also the opportunity to do more. While it is still a long way away before the demise of the TV, a differentiated content and product offering remains a key focus.

    “Content is king . . . distribution is god . . . that play of god and king will continue but differentiation of content will play a critical part in decision making,” added Tata.

    This focus on local content is also what drives content platforms. Netflix India VP content Monika Shergill shared that premium storytelling was a new space in India, as Indian audiences were open to experimentation and yet gravitating towards highly local tastes. “Our job and our passion is to find the best stories . . . the biggest stories . . . the untold stories from India and to become the service of choice for Indians in India . . . and in different parts of the world,” shared Shergill.

    For Zee5 Hindi Originals head Nimisha Pandey, the initial focus was on building volume, though it has now shifted to adding to the variety and scaling up the content offering. She, too, has realised the need to up the game on the regional market for the next set of growth. “There is so much demand that there is much hope for everyone to grow their businesses,” said Pandey.

    As the market where the next billion consumers of video will come from, Zee5 Global chief business officer Archana Anand summed it up best when she said, “It is the decade of video.”

  • Amazon Prime Video gets India’s vote as ‘most trusted entertainment brand’

    Amazon Prime Video gets India’s vote as ‘most trusted entertainment brand’

    KOLKATA: As India tussles with the raging pandemic amid some drastic shifts in consumer behaviour, a new survey conducted by the market research firm CMR has concluded that Amazon Prime Video is the most trusted entertainment brand in the Indian entertainment landscape.

    According to the findings of the Alpha Brands 2021 survey, Amazon Prime Video, which comes bundles with the e-commerce giant’s Prime subscription, has the most satisfied consumers in the period which is about 81 per cent (highest till date). This is followed by Disney+ Hotstar (73 per cent) and Netflix (67 per cent).

    Going by the report, consumers have prioritised entertainment and welcomed OTT content with open arms over the course of the past year. During this period of increased video streaming, Amazon Prime Video has not only acquired the best of the global content but also enhanced its reach in various untapped regions in India with content across Hindi, Tamil, Telugu, Malayalam, Kannada, and Bengali.

     Some notable localised titles available on the streamer includes Soorarai Pottru (Tamil, Telugu), CU Soon (Malayalam), Joji (Malayalam), Drishyam 2 (Malayalam), French Biriyani (Kannada), Middle Class Melodies (Telugu), Shakuntala Devi (Hindi) among many others.