ITV

Category: Over The Top Services

  • CNN announces streaming service CNN+, set to launch in early 2022

    CNN announces streaming service CNN+, set to launch in early 2022

    New Delhi: As news media companies look for ways to survive and thrive in a fiercely aggressive digital market, the latest TV network to enter the crowded market of streaming news is AT&T’s CNN. The US-based Cable News Service (CNN) has announced its new venture CNN Plus – a streaming platform which will exist alongside its existing linear TV networks.

    According to the announcement, the subscription-based streaming service will feature eight to twelve hours of live programming daily. The network has already begun developing dozens of programs and hiring the requisite employees as part of an urgent bid to keep up with changing consumer demands amid cord-cutting trends across the US.

    CNN+ is the start of a new era of the company, said WarnerMedia News and Sports chairman and CNN Worldwide president, Jeff Zucker on Monday. “CNN invented cable news in 1980, defined online news in 1995 and now is taking an important step in expanding what news can be by launching a direct-to-consumer streaming subscription service in 2022,” he said in a statement.

    Terming it as “the most important launch for CNN” since the launch of the network in June, 1980, chief digital officer Andrew Morse said CNN+ will be launched in the US in the first quarter of 2022 and roll out in other countries later.

    Apart from at least eight hours of live programming which the company says, will be different from “what CNN produces on TV”, the new service will have original series, and interactive programming, that will allow subscribers to engage directly with talent and experts about the issues that matter most to them.

    The company is yet to disclose how much it will cost consumers.

    With around 4,000 employees, CNN has one of the largest news operations in the world. It is hiring about 450 people for CNN+, from producers to engineers to marketers, said Morse on Monday. “The sizable number of job openings is a reflection of CNN parent WarnerMedia’s investment in the product on the heels of the HBO Max streaming service launch in 2020,” he added. 

  • Planetcast launches content production facility in Mumbai

    Planetcast launches content production facility in Mumbai

    Mumbai: Planetcast Media Services has announced the launch of a content production facility in Mumbai to offer best-in-class content services to the film industry, production houses, and all the media content-intensive industries.

    Planetcast aims to offer services across the media value chain through its Mumbai facility to India, Middle East, and Southeast Asia. Its Mumbai facility is equipped with state-of-the-art infrastructure to offer, post-production, and distribution services to the entire range of content owners, the company said in a statement on Monday.

    The facility has large studios to execute live & recorded shows also include the latest augmented reality facilities, video walls, and presenting sets along with editing suites to ensure timely delivery of content to the end-user. It provides various post-production-related services along with S&P edit to various broadcasters & OTT platforms. Planetcast links and powers the whole media supply chain, from procuring to creating video.

    Planetcast’s VP – business development, Suresh Varghese, said, “Planetcast has a rich experience of over two decades in handling content flow for reputed global and Indian broadcasters. We have poured our experience and legacy into this facility which makes this facility the most experienced center for content-related services in India. Our talented technical staff and experienced editors are capable of delivering broadcast-ready content in a matter of hours after the shoot. We welcome the content owners to experience the superior services of our Mumbai center.”

  • SonyLIV onboards 50 advertisers for India’s tour of Sri Lanka

    SonyLIV onboards 50 advertisers for India’s tour of Sri Lanka

    New Delhi: After entrancing sports aficionados with Euro 2020, SonyLIV is now set to enthrall millions of cricket fans with India’s tour of Sri Lanka that began on Sunday. The series comprising three ODIs and three T20s will continue till 29 July.

    The matches are being broadcast across six different languages including Hindi, English, Tamil, Telugu, Malayalam, and Bengali only on SonyLIV.

    For the high-octane series, SonyLIV has roped in over 50 advertisers including brands like Apple, HUL, Amazon, JSW, TVS, Tata Motors, Amul, Dafanews, CoinDCX, Mobikwik, Cars24, Medibuddy, Bridgestone, Acko General Insurance and GoDigit amongst others. The OTT platform has also locked sponsorship deals with some of the most prominent brands like Vimal, Betway, WazirX, and Swiggy.

    SonyLIV senior vice president and head of ad revenue, Ranjana Mangla said, “We are elated to witness an overwhelming response from our advertising partners for all our sporting events that air on SonyLIV. Following the success of Euro 2020, we have managed to onboard more than 50 advertisers and multiple sponsors for India’s tour to Sri Lanka. Like always, we are committed to providing the best viewing experience for all global sporting events on the platform.”

    The Indian team is led by former India captain Rahul Dravid who has stepped in as coach. Shikhar Dhawan will captain the young side while Bhuvneshwar Kumar will be the vice-captain in the three-match ODI and T20I series.

    The platform is also set to provide comprehensive coverage of the Tokyo Olympics 2020 from 23 July.

  • Cosmos-Maya acquires all comic characters from Lotpot Comics

    Cosmos-Maya acquires all comic characters from Lotpot Comics

    Mumbai: Indian animation major Cosmos-Maya has acquired more IPs from the library of Lotpot Group, the owner of Lotpot Comics and Mayapuri magazine, the oldest and one of the largest circulated Hindi film weekly magazines of India. The magazine saw its initial foray into the kids’ TV space with Cosmos-Maya launching its 3D production of Motu Patlu on Nickelodeon, which has been airing on Indian television for nearly a decade.

    Cosmos-Maya will bring these IPs to life in 3D/2D formats, just the way the company did with the iconic comic brand Motu Patlu, which has become the greatest pop culture phenomenon in Indian animation, the studio said in a statement.

    With more characters from Lotpot comics’ library coming under their banner, Cosmos-Maya will consolidate their name on the path to progressive diversification within the content universe, it added.

    “The deal with Lotpot comics will be an organic extension of our mantra ‘novelty with familiarity’ – recognizing cultural nuances and media properties that our audiences have grown to love and associate with and giving them our own unique spin,” said Cosmos-Maya CEO Anish Mehta. “As we move forward on our journey of innovation, introspecting into cultural legacy gives us a certain grounding to which we add our contemporary flair. With this acquisition, Cosmos-Maya will add some of Lotpot’s most popular and classic cartoon characters to their shining family of animated IPs. Lotpot comics have crafted brilliant characters with their fingers on the pulse of Indian cultural elements and the trends they have followed across the decades. We plan to create some wonderful stories for both the domestic TV and OTT space, with massive recognition value that will open up opportunities across the licensing and merchandising ecosystem.”

    Lotpot comics publisher P. K. Bajaj added, “Cosmos-Maya has changed the way the world looks at comics and animation with the way they have created and nurtured our beloved Motu Patlu and taken it to the next level of being pop culture icons, and we are confident they’ll achieve the same for our other characters as well. We have full confidence that they will spin their magic once again on our IPs from Lotpot Comics that they’ll bring to life and ensure that the rich legacy of our brands will enthrall a few more generations in an entertaining format.”

    Cosmos-Maya have a rich portfolio of over 25 shows and feature films in the domestic and global space and are consistently churning out new seasons and content titles on both pay-TV and the digital OTT streaming space.

  • Here are the winners of the second edition of Ann Awards

    Here are the winners of the second edition of Ann Awards

    Mumbai: On 17 July, Animation Xpress concluded the second edition of KAM Kids Animation & More summit that successfully brought together all the stakeholders of the animation space from all across the globe. The summit was followed by a grand award ceremony titled the ANN Awards 2021 where the best talents in the world of animation were honoured and recognised for their artistry and creativity.

    KAM Summit and ANN awards were presented by Nick and co-powered by Cosmos-Maya, Unreal-Engine and Discovery Kids. YOTTA served as the workstation partner and OTT service partner whereas Green Gold Animation was the summit partner. ABAI promoting Centre of Excellence (COE) were the associate partners and the event was supported by in10 Media – GUBBARE and HUION. Tokyo-based TBS’ Digicon6 Asia was the festival partner and ASIFA India was the community partner.

    Animators, studios, and individuals from institutes participated across 66 categories, setting a benchmark in the animation space. Over 300 artists were judged by a well-qualified 10-member jury through an online mechanism. The jurors were Vidit Kundra, Shilpa Ranade, Yoshiya Ayugai, Sekhar Mukherjee, Joan Vogelesang, Indrajit Nattoji, Anil Wanvari, Vivek Ram, Jack Liang, Dhimant Vyas.

    The winners will receive the Ann Awards trophy along with digital certificates.

    This year to honour the creative genius and champion of Indian animation industry, the late Arnab Chaudhuri, AnimationXpress introduced a new recognition, ‘The Arnab Chaudhuri Director’s Award’. To select the winners, an Awards Committee was put in place that consisted of people who have been associated with Arnab and understood his philosophies- Vaibhav Kumaresh, Ashish Kulkarni, Pete Bishop, Orion Ross, P Jayakumar, Prakash Moorthy, Hari Varma, Anil Wanvari and Ashima Avasthi.

    The winning student director under ‘The Arnab Chaudhuri Young Ace Award – Short Form content’ will be awarded with a cash prize of Rs 15,001 and the winner of ‘The Arnab Chaudhuri Young Ace Award – Long fort Form content’ will be awarded with Rs 33,001. The cash prize is a joint contribution from Ashima Avasthi, Vaibhav Kumaresh and AnimationXpress. The winners will also receive a digital tablet from our support partner HUION. 

    Here’s the list of Ann Awards nominations and winners:

    PROGRAMMING

    Best Preschool Show

    ·  Mighty Little Bheem episode – A Royal Festival of Colors (Green Gold Animation)

    Best Channel Packaging

    ·  Warner Media India – Pogo Festive Packaging

    Best Promo

    ·  Kaal ka badla (Discovery Kids India)

    ·  Kris Live Action Sport (Warner Media India – Pogo)

    ·  Kris Live Action Stationary (Warner Media India – Pogo)

    ·  Toons ki barish (Warner Media India – Cartoon Network)

    ·  What’s Your Summer Plan (Sony Pictures Networks India)

    Best 2D Animated Series

    ·  Abhimanyu (Toonz Media Group)

    ·  Ting Tong as Inventor (Viacom18 – Nickelodeon)

    ·  Chhota Bheem Episode – Shrunken Kids (Green Gold Animation)

    ·  Fukrey Boyzzz: Vanaar Sena (Discovery Kids India)

    ·  Titoo (Cosmos-Maya)

    Best 3D animated series

    ·  Bhoot Bandhus Family Tree & Bhoot Bandhus Magic Show (Viacom18 – Nickelodeon)

    ·  Rudra – Race to the mountain (Viacom18 – Nickelodeon)

    ·  Bablu Dablu: Monster Plan (One Take Media)

    ·  Motu Patlu (Cosmos-Maya)

    ·  KickO and Super Speedo (Sony Pictures Networks India)

    Best Animated Film

    ·  Fatak Patak – Sheru Ban Gaya Champion (Nihodo Media)

    ·  Rudra – The Land of Nowhere (Viacom18 – Nickelodeon)

    ·  Bheem In The City (Green Gold Animation)

    ·  Little Singham : Kaal ki Shatir Chaal (Discovery Kids India)

    ·  Little Singham: Future mein Satakli (Discovery Kids India)

    Best Animated Short Film

    ·  Ting Tong as Kungfu Dancer (Viacom18 – Nickelodeon)

    ·  Jungle Mangal (Saggitive TechnoCreative Solutions)

    ·  Lamput – Transfer Gun (Warner Media India)

    Best Music Composer

    ·  Har Task with a Mask (Warner Media India)

    ·  Move it Like the Animals (YoBoHo Digital Content)

    ·  Kicko and Super Speedo vs Benaam Who (Sony Pictures Networks India)

    Best Remotely Produced Content

    ·  Bheega Diya na (Warner Media India)

    ·  We for the World (Warner Media India – Pogo)

    ·  Momo and Tulus (YoBoHo Digital Content)

     

    DIGITAL/ OTT AWARDS

    Best Animated Film

    ·  Bombay Rose (Paperboat Design Studios)

    ·  Titoo Ambulance (Warner Media India – Pogo)

    ·  Christmas Ident (Warner Media India – Pogo)

    ·  Simmba Biker Gang (Warner Media India – Pogo)

    Best Animated Digital Series

    ·  Gummy Bear & Friends (Toonz Media Group)

    ·  Mighty Little Bheem Episode – Come Out and Play (Green Gold Animation)

    Best Animated Music Video

    ·  The Fortune & Julia Nem – Lost (Kiran Venugopalan)

    ·  Titoo aisa kyun hain? (Warner Media India)

    ·  Har task with a mask (Warner Media India – Pogo)

    Best Remotely Produced content

    ·  Toons ki barish (Warner Media India – Cartoon Network)

    Best Animated Social Media Brand

    ·  Cosmos-Maya WowKidz

    Best Reels

    ·  Pixoury Media

     

    TECHNICAL AWARDS

    Best Title Design

    ·  Fukrey Boyzzz: Vaanar Sena (Discovery Kids India)

    Best Title Song

    ·  Keymon Ache (Viacom18 – Nickelodeon)

    ·  Hope Song – Phhir Dil Bolega YAY! (Sony Pictures Networks India)

    ·  Honey Bunny ka Jholmaal title song (Sony Pictures Networks India)

    Best Editing in an Animated TV Series

    ·  Motu Patlu (Cosmos-Maya)

    Best Editing in an Animated Film

    ·  Fatak Patak – Sheru Ka World Tour (Nihodo Media)

    ·  Fatak Patak – Sheru Aur Masti Ki Pathshala (Nihodo Media)

    ·  Honey Bunny in Ghost Palace (Sony Pictures Networks India)

    Best Editing in an Animated Digital Series

    ·  Momo and Tulus (YoBoHo Digital Content)

    ·  Ace2Three Rummy (Skill Tool Studio)

    Best Director of an Animated TV series

    ·  Toonz Media Group
    Chacha Chaudhary

    ·  Cosmos-Maya
    Selfie With Bajrangi

    ·  Cosmos-Maya
    Motu Patlu

     

    Technical Awards

    Best Director of an Animated Film

    ·  A THEOREM (AK RAPOLU THEOREM)
    DHIRA

    Best Director of a Digital Series

    ·  Skill Tool Studio
    Ace2Three Rummy

    Best Screenplay

    ·  Fatak Patak – Sheru Ka World Tour (Nihodo Media)

    ·  Fatak Patak – Sheru Ban Gaya Champion (Nihodo Media)

    ·  Honey Bunny and Super Car Race (Sony Pictures Networks India)

    Best Character Design

    ·  Tiger in Jungle Mangal (Saggitive TechnoCreative Solutions)

    ·  Gadget Guru Ganesha (Cosmos-Maya)

    ·  Bapu (Cosmos-Maya)

    Best Character Animation

    ·  One Take Media Bablu
    Dablu: Monster Plan

    Best Voice Over Artist for a TV series – Male

    ·  Sony Pictures Networks India
    Honey Bunny Ka Jholmaal

    Best Voice Over Artist for a Digital series – Female

    ·  YoBoHo Digital Content Build
    A Childrens Playground

    Best Technical Innovation

    ·  A THEOREM (AK RAPOLU THEOREM)

    DHIRA

    L&M (Licensing & Merchandising) Awards

    Best Animated Character Merchandise

    ·  Chhota Bheem Saregama Carvaan Mini (Green Gold Animation)

    Best Animated Series Merchandise

    ·  Fatak Patak (Nihodo Media)

    Best Licensed Animated Character Programme

    ·  Chhota Bheem (Green Gold Animation)

    Best Licensed Animated Series Programme

    ·  Bablu Dablu: Snow Daze (One Take Media)

    Best use of Leveraging a Character for Brand Marketing

    ·  Chhota Bheem Jelimal Candies (Green Gold Animation)

     

    MAM (Media, Advertising and Marketing) Awards

    Best Animated Brand Film

    ·  Air India Animated Brand Films (ARTHA Animation)

    ·  Ace2Three Rummy (Skill Tool Studio)

    ·  TRAQ by Titan (Paperboat Design Studio)

    Best Digital Campaign for an Animated Series

    ·  Fukreyy Boyzzz Launch (Discovery Kids India)

    ·  Kaal ki Shatir Chaal (Discovery Kids India)

    ·  Ace2Three Rummy (Skill Tool Studio)

    Best use of Animated Character in a Brand TVC

    ·  Air India Animated Brand Advertisements (ARTHA Animation)

    Best Experiential Marketing

    ·  School Contact Programme (Discovery Kids India)

    Best Brand Collaboration

    ·  Fukrey Boyzzz x Britannia Krunch (Discovery Kids India)

    Best Innovative Campaign

    ·  SuperHero Academy (Discovery Kids India)

     

    Student Awards

    Best Student 3D Film

    ·  Deep Trouble (MAAC Andheri – Mumbai)

    ·  Let’s Go (MAAC South Extension – New Delhi)

    ·  BOOND (MAAC Malad – Mumbai)

    Best Student 2D film

    ·  Story of a Beginning
    Balaram J (National Institute of Design)

    ·  Water Pollution
    Vishnu Balal (UNESCO H2Ooooh! – Waterwise Program 2021 by Toonz Media Group)

    ·  Blinding Lights Music Video
    Dhruv Dhindale, Sakshi Singh & Aman Singh (DICE VFS)

     

    SPECIAL AWARDS

    Best Animator – Female

    ·  Meera Latkar (Warner Media India – POGO)
    Bheega diya naa

    Best Animator – Male

    ·  Mukund Bhaleghare (Skill Tool Studio)
    ACE2THREE Rummy

    Best Indie Studio

    ·  Paperboat Design Studios

    Young Animator of the Year

    ·  Balaram J (National Institute of Design)
    Story of a Beginning

    Best Animated Music Video

    ·  Jazyl Homavazir & Amandeep Singh
    Homeless Homeboy Animated Opening

    ·  YoBoHo Digital Content
    Move it Like the Animals

    ·  Discovery Kids India
    Little Singham: Kaal ki shatir Chaal

    ·  Kiran Venugopalan & Aishwarya Manoj Mankar
    The Fortune & Julia Nem – Lost

    Best Bollywood inspired animated IP

    ·  Fukrey Boyzzz (Discovery Kids India)

    Best use of animation in a public service message nominee

    ·  Pollution Control Day 2020 (Digitalclay Studios)

    ·  Mumbai Police Parivaar (ARTHA Animation)

    ·  Fukrey Boyzzz: Swag wali Diwali (Discovery Kids India)

    Best Syndicated Content  

    ·  Bablu Dablu: Sunsational Summer (One Take Media)

     

    EDITOR’S CHOICE AWARDS

    Best 3D Series Overall- TV and OTT

    ·  Mondo Yan (Toonz Media Group)

    ·  Mighty Little Bheem Episode – A Flower For Mom (Green Gold Animation)

     

    Most Expansive Studio of the Year
    Cosmos-Maya

    The Arnab Chaudhuri Director’s Award

    The Arnab Chaudhuri Young ACE Award – Short Form

    ·  Notun Fasal (New Harvest)
    Sovan Dutta (SRFTI)

    The Arnab Chaudhuri Young ACE Award – Long Form

    ·  Story of a Beginning
    Balaram J (National Institute of Design)

    The Arnab Chaudhuri Animation ACE Award

    ·  Chandra’s Cafe
    Krishna Chandran A. Nair

  • KAM SUMMIT ’21 – Co-Production: Not a distant dream anymore?

    KAM SUMMIT ’21 – Co-Production: Not a distant dream anymore?

    Mumbai: Day one of the KAM Summit 2021 witnessed an enriching session on ‘Co-Production: Not a distant dream anymore’ where discussion over how co-production has been a lucrative opening for the animation sector and what are the different models and challenges being faced in co-production took centre-stage.

    The panel members included Toonz Media Group CEO P Jayakumar, Assemblage Entertainment founder and CEO AK Madhavan (MadMax), Punnaryug Artvision founder & FICCI chairman of AVGC Forum Ashish Kulkarni, Telegael CEO Paul Cummins, and Cosmos-Maya business development consultant Joris Eckelkamp. The session was moderated by Zebu Animation CEO Adi Shayan.

    Assemblage Entertainment founder and CEO AK Madhavan (MadMax) said his company has done about six full length feature films and most of them were co-productions. “Co-production is largely used to milk or take advantage of arbitrage, which could be skill oriented, tax exemptions or arbitrage of cultural and faith of expertise. Co-production gives you the experience of being a producer to learn the other areas of production and you also get into the nuances of understanding syndication, distribution, financing and taxes. It is a learning and evolving process,” said Madhavan.

    According to Punnaryug Artvision founder & FICCI chairman of AVGC Forum Ashish Kulkarni, the main reason for co-production is matching of skills, cost arbitrage and also considering fitting in timelines where you can contribute to the project and put everything together to make sense of co-production.

    “Lot of co-production mechanisms are effectively working within the country. We have produced two seasons of Shaktimaan. For the first season, we co-produced with Chennai based Excel Animations and the second season was co-produced with a studio based in Hyderabad. And also two of my upcoming projects are also being co-produced within Indian studios,” said Kulkarni.

    Sharing his 30 years of experience in the animation industry, Telegael CEO Paul Cummins said, “Animation can be considered as a big part of our production but co-production is very much our model. Since we started about 30 years ago, we have been involved in 100 co-productions, mainly animations. We co-produce with countries like Australia, Germany and we successfully launched many co-produced pre-school and TV animated series.”

    Quoting the risk behind co-production Toonz Media Group CEO P Jayakumar said, the essential part is to share the risk and rewards and it is the basic fundamental of co-production. It is difficult to analyse whether the risks and rewards are equitable. In initial stages we did some stupid co-productions, but over a period of time we learned and evolved, he added.

    Eckelkamp highlighted the importance of communication while co-production. “You have to choose your partner wisely and you have to ensure that you both find a solution for any problem that arises in the early stage or future, you have to deal with it effectively. I think it is an important task to keep up the communication working throughout the production, and not only in the beginning, to establish a certain communication,” he said.

    Elaborating on how co-production gets started and what thought process goes into it, Cummins said, “Co-production is all about building networks in the industry of context. Each co-production is different. A lot of time you build-up a network of partners where often you reach out to them for future co-pros. Building trust and confidence and delivering what you promised is essential for effective co-production.”

    Jayakumar enlisted key points about how co-production can make use of tax and government funding. “Co-production all starts from the producer and project; it is all about how you finance the project. Secondly the subsidies and tax collected is basically free money. There are many countries like Spain and Ireland which offer 50 per cent and it is upto you how you find the place to get your project done and get about 30-40 per cent of overall budget free of money,” he said.

    He added further, “Co-production is about how you finance the project. As a commissioning broadcaster, you have to look for how to optimally fund the production without losing too much of shares, and how to find your partner. To find the right partner in co-production without losing your shares is a game and for me it was a puzzle game.”

    Describing the model and future of what he has planned for himself and Cosmos-Maya, Eckelkamp said, “Our plan is to concentrate on more original IPs because co-production is effectively done based on who owns the IP, who is the producer and who has the project. The later you are coming into the project and it is already financed, the less share you own and you are in a weaker position as a co-producer.”

    Asserting that co-production is always an independent studio thing, Madhavan said, the need is to understand the origin of co-productions. “Big boys like Disney, Warner, DreamWorks don’t do co-production. It is mostly done by independent creators or studios that have gaps in skills, story delivery, design, and predominantly the gap in finance. Co-production doesn’t originate unless and until there is a gap; it may be due to creative reasons, distribution reasons and market reasons,” he said.

    Concluding the session, Kulkarni spoke about what the future holds for animation co-production mechanisms. “Blockchain is evolving and the whole co-production mechanism is going to change. It will take people a little time to understand blockchains but with this we can solve the large amount of issues we face during co-production. With NFTs (Non-fungible tokens) and blockchain mechanism, we, the creators, will be able to see the light of the day for some of the shows!” he said.

  • MX Player, Edukemy and Rusk Media team up for a short film

    MX Player, Edukemy and Rusk Media team up for a short film

    Mumbai: EdTech company Edukemy has collaborated with entertainment app MX Player and Rusk Media for a short film named When your Roommate is a UPSC Aspirant.

    The film-cum-ad campaign is created by Rusk Media and it revolves around two young UPSC aspirants (essayed by GenZ influencers – Keshav Sadhna and Parikshit Joshi) and their efforts to clear the highly competitive examination. It highlights how Edukemy plays a vital role in fulfilling the dreams of the aspirant by providing a high-quality personalised learning experience through an AI-Driven evaluation system, along with mentors who provide them the right kind of guidance.

    “We are delighted to partner with MX Player for this video series campaign,” said Edukemy CEO & co-founder Chandrahas Panigrahi. “The UPSC exam is one of the most prestigious exams in the country and we at Edukemy are focused on providing an uninterrupted learning experience by maximizing a student’s potential. Our courses are designed meticulously to address the gaps and requirements to enhance the overall learning experience.”

    “We are pleased to announce our collaboration with Edukemy, which is supporting many students preparing for civil service examinations,” said Rusk Media’s co-founder & CEO Mayank Yadav. “We admire their efforts to provide evaluation-driven pedagogy and personalized learning experiences to learners. We are thrilled to be working with MX Player to bring the kids’ lives and hardships to life. It was a pleasure to work with both organisations, and we look forward to continuing to do so in the future.”

    “We are delighted to partner with Edukemy and make an engaging sketch on how their immersive and personalized sessions help train the UPSC aspirants to clear the CSE examination,” said MX Player’s head of brand partnerships Pankaj Malani. “Rusk Media has beautifully brought alive the journey of working professionals who prepare for UPSC CSE that millions of Indians will be able to relate to. At MX, we strive to seamlessly connect the brand’s ethos to our large and diverse audience base and this short film is yet another example of the bespoke content solutions we offer brands/advertisers.”

  • Voot Kids partners with Singapore Tourism Board to launch animation series

    Voot Kids partners with Singapore Tourism Board to launch animation series

    Mumbai: The Singapore Tourism Board (STB) has joined hands with Voot Kids and Green Gold Animation to take Indian audiences on a virtual adventure in Singapore with the iconic Indian comic character, Chhota Bheem. Titled Chhota Bheem – Adventures in Singapore, the mini-series brings the destination closer to audiences in an innovative format and engages families and children across India in English, Hindi, and Tamil languages, starting 17 July.

    The web series also marks the 11th anniversary of the much-loved personality Bheem. To commemorate this occasion, Chhota Bheem and friends celebrate his birthday in Singapore and embark on fun and exciting activities. Each episode takes the viewer through different experiences in Singapore, from action and adventure to shopping and food. The seven special stories feature the thrills and spills of a memorable trip, set in various locations across Singapore.

    Speaking about the partnership, STB’s regional director, India, Middle East & South Asia, GB Srithar, said, “For us, this project is all about putting happy smiles on the faces of children and families across India, under these stressful times. Chhota Bheem and friends are well-loved characters who bring much cheer, hope, and optimism to Indian audiences. STB is pleased to present the 7 episodes as our “Gift of Smiles” to the Indian audiences. We hope the episodes will entertain families and allow them to experience a slice of Singapore virtually, as they keep safe at home.”

    “As part of a vision to engage our Indian audiences creatively in the new COVID-19 environment, the STB has been harnessing technology to reimagine its content, products, and offerings. We have explored new partnerships and social engagements with many well-known brands. Many of these collaborations involved Indian talents and influencers working with Singaporean artistes, presenting their common passions to the Indian audiences virtually through engaging storytelling and showcasing of the destination. This creative partnership with Voot Kids and Green Gold is our first animation project and we are happy to offer this to the family audiences in India,” he added.

    Speaking on the collaboration, Voot Kids’ content head Ashutosh Parekh, said, “At Voot Kids, our mainstay is to provide meaningful screen time pivoting around fun – learn and entertainment which is age-appropriate and 100 % safe. This is fueled by one of the largest content libraries in the genre that is truly multi-format spanning across top kids’ franchises from all over the world, making it truly a house full of toons. Made locally and loved globally, Chhota Bheem is one of the most-watched characters since the day we launched Voot Kids. This mini-series is packed with specially created “app-i-sodes” to add diversity to our content slate. As market leaders, we thrive on content curation and creation with the consumer at the centre of everything we do. This was the right time to bring delight to our young subscribers and their families  who have enjoyed our app indoors, and now will magically be transported to Singapore with never seen before stories of Bheem, without leaving the safety of their home,  exclusively on Voot Kids.”

    “As a powerhouse platform for kids, we will continue to invest in bringing in more characters and tales that spark the imagination with a compelling story of young minds that are truly digital natives.  We aim to engage our kids and family audience with an immersive and interactive experience and celebrating Bheem and team’s adventures in Singapore is a one of kind initiative in the kids’ digital space,” he added.

    Elaborating on the alliance, Green Gold Animation CEO Rajiv Chilaka said, “My biggest endeavour is to push the envelope with Chhota Bheem as an animated character that has millions of fans world over. New stories and new setting always add to Bheem adventurous streak and we are thrilled to partner with Singapore Tourism board to take it to the next level with Voot Kids as the exclusive home of the mini-series Chhota Bheem and friends – Adventures in Singapore.”

    “STB allowed us to bring out our best animation capabilities and Voot Kids pushed the envelope for creative exploration and the sharp kid-centric insights for us to create stories that will make children chuckle. The best minds in the business worked on this project with a phenomenal vision in these unprecedented times and I am really excited about the final cut. Voot Kids is a pathbreaking platform to emerge as best in the business and rewritten content rules for kids digital platform and we are hopeful that its subscribers will enjoy this fascinating mini-series that stars every kid’s favourite toon Bheem set in every kid’s favourite destination – Singapore,” he added.

    In addition to the webisodes, young fans will also be treated with exciting and entertaining e-books and interactive games featuring their adventures, which will be available for download from the Voot Kids app.

  • Dream Sports’ FanCode to exclusively broadcast ECB’s ‘The Hundred’ in India

    Dream Sports’ FanCode to exclusively broadcast ECB’s ‘The Hundred’ in India

    Mumbai: Dream Sports’ FanCode has bagged exclusive four-year broadcast rights for England and Wales Cricket Board’s (ECB) new format cricket competition, The Hundred. The partnership between ECB and Dream Sports, the parent company of both Dream11 and FanCode, is a comprehensive sports deal with FanCode as an official broadcast partner in India and Dream11 an official partner.

    The action-packed 100-ball cricket competition will include 68 matches played over five weeks starting 21 July. In an entirely new format of cricket, ECB’s The Hundred has eight women’s and men’s teams from major cities across England and Wales. A 25-ball powerplay for each team will allow two fielders outside of the initial 30-yard circle. Each of the eight squads will have 15 players with a maximum of three overseas stars.

    FanCode will provide a personalised sports experience to Indian sports fans through many user-first features for all the LIVE action from The Hundred. Some of these offerings include interactive data overlays, fastest ad-free live scores, multimedia commentary, in-depth sports statistics and analytics, real-time match highlights, multiple audio feeds, and much more, the platform said in a statement.

    “The Hundred is a new, innovative, cricket competition featuring some of the world’s top players, and we’re excited that fans in India will be able to enjoy the action,” said ECB’s chief commercial officer Tony Singh. “We’re sure it will be a big hit with fans across the globe. As both FanCode and Dream11 are at the forefront of transforming digital sports engagement and experience in India, we are thrilled to partner with them to bring the most comprehensive and immersive sports experience for Indian cricket fans.”

    “We are excited to bring The Hundred to our rapidly growing fan base in India,” said FanCode co-founder Prasana Krishnan. “Continuous digital innovation in creating unmatched sports viewing and engagement experience is an important part of our customer promise, and The Hundred, with its unique format, fits in perfectly with what we at FanCode stand for.”

    “We are thrilled to launch a comprehensive partnership with ECB for their new and exciting cricket tournament, ‘The Hundred’, with both Dream11 and FanCode,” said Dream Sports’ chief marketing officer Vikrant Mudaliar. “Through this partnership, we hope to drive fan engagement for The Hundred by reaching over 120 million Dream Sports fans in India. ‘The Hundred’ offers a truly innovative format, and we are confident that cricket fans will love this new sporting experience.”

    The competition will give equal weight to both men’s and women’s sides, with almost all the matches taking place as back-to-back men’s and women’s matches at the same venue on the same day. It will feature five Indian players across women’s teams – Harmanpreet Kaur, Smriti Mandhana, Shafali Verma, Deepti Sharma, and Jemimah Rodrigues. Cricketing greats such as Joe Root, Ben Stokes, Rashid Khan, Quinton de Kock, Faf du Plessis, Sunil Narine, Eoin Morgan, Moeen Ali, and Jonny Bairstow, among others, feature in this action-packed competitive format. 

  • MultiTV onboards Sujoy Samanta as business director

    MultiTV onboards Sujoy Samanta as business director

    Mumbai: Video-tech platform MultiTV has announced the appointment of Sujoy Samanta as its business director. He will be leading the full channel sales and direct sales network in the USA, Europe, and APAC markets. Samanta will also drive plans for SAAS products globally.

    Samanta, a veteran with nearly 25 years of global experience, joins MultiTV from Tata Communications, where he worked directly with the company’s executive leadership team for media enabling services, the platform said in a statement as per ET report.

    A visionary in Transformation & Strategy with proven expertise, Samanta assumed numerous leadership roles with Bharti Airtel, Globecast India, and BT India throughout his career and has achieved remarkable feats in augmenting businesses profitability and enhancing customer experience across the Media & Telecom industry, it added.

    Welcoming Samanta on board, MultiTV founder Vikash Samota said, “We are happy to onboard Sujoy to the team. MultiTV is well poised to move to the next level of growth in the international markets. Sujoy joins us to help augment our growth plans and support in driving the expansion strategy for the years to come.”

    On his new role, Samanta said, “It gives me immense pleasure to join one of the leading companies in the video tech industry. I believe MultiTV is at a point where it is important to expand globally, given that we do not have any direct competition in the market. It provides us with strong expansion opportunity.”