Category: Over The Top Services

  • Netflix India onboards Srivats TS as VP, marketing

    Netflix India onboards Srivats TS as VP, marketing

    Mumbai: Netflix India has brought on board Srivats TS as vice president, marketing. He will lead the marketing team in India and report to Netflix vice president, APAC marketing, Barry Smyth.

    Prior to Netflix, Srivats was associated with food delivery platform Swiggy as senior vice president, marketing and consumer experience. He holds strong experience in building brands and businesses across traditional and new-age consumer technology companies.

    Commenting on the new appointment, Smyth said, “Srivats is an original thinker and an incredible marketer. As we bring more great stories from India, he will lead marketing to drive conversations and form deeper connections with consumers.”
    Srivats started his career with Nokia, where he worked for close to nine years in roles across brand marketing, consumer insights, and key account management. He then joined Swiggy in 2016 as head of marketing. Prior to that, Srivats led digital brand marketing at Quikr.

    Speaking on his new role, Srivats said, “Netflix is home to incredible stories and characters that become a part of our lives and conversations. I am excited to be a part of this phenomenal team and find more creative ways to drive engagement with millions of Netflix fans in India.”

  • Manorama Online revels in the spirit of Onam

    Manorama Online revels in the spirit of Onam

    Mumbai: It’s reassuring to note that, after a year and a half since the outbreak, humanity has found indigenous ways to circumvent the pandemic and digital has been the confidant in the new normal. Cut to Kerala, the best time of the year is around the corner, Onam.

    This year, Onam for Malayalis across the world will be powered by meaningful digital connections. Be it choosing Onakkodi for the loved ones via video shopping, the joy of laying an ‘athapookalam’ (floral carpet) with childhood friends via an e-pookalam offering, enjoying Kathakali with family through a Livestream, preparing a sumptuous Onasadya together through recipe podcasts or through ordering in via food delivery platforms, indulging in Onakalikal through gaming platforms, watching the latest blockbuster in many of the OTT platforms, paying for an Onam Club donation via the payment platforms, Onam comes alive online in more ways than one.

    manoramaonline.com catering to 36 million Malayalis, spread across 200 + geographies will be enabling Malayalis across the world to celebrate Onam online through nostalgic reportage, immersive online properties like designing digital pookalam, digital onakalikal (games), and multisensory experiences.

    Its latest campaign – ‘Nothing will stop a Malayali from celebrating Onam’ turns the spotlight on the unstoppable Malayali spirit to celebrate Onam in all its fervor yet responsibly. The Local Network, agency of record for manoramaonline.com has conceived and executed this campaign.

    “The pandemic has certainly impacted the way we live, work & play, but in Kerala, it has not lowered the spirit of Onam, thanks to festivities taking a virtual turn,” said Manorama Online, general manager, marketing, Boby Paul.

    “Onam is a festival we cannot afford to miss, a once a year celebratory band in a Malayali’s life, come what may,” said The Local Network, creative director, Nitin Menon. “Cautious optimism is the need of the hour.”

    Kerala, armed with one of the highest internet penetration rates in the country, ranks high in online news consumption and online shopping. This year, Onam is expected to mark the revival of the shopping season in adherence to the protocols by leveraging the seamlessness of digital experiences.

  • Dushyant Sapre moves on from Twitter-owned MoPub

    Dushyant Sapre moves on from Twitter-owned MoPub

    Mumbai: Dushyant Sapre, the MD for Japan and Asia Pacific of MoPub has quit the Twitter-owned company after a two-year stint. He was based in Twitter’s Asia Pacific headquarters in Singapore.

    MoPub provides monetisation solutions for mobile app publishers and developers around the globe. Sapre, who joined the platform in September 2019, was responsible for running the Japan, Asia Pacific organisation with a strong focus on the mobile gaming vertical in China, Japan, and Korea.

    Sapre, in a LinkedIn post, said: “A month ago, I made the difficult decision to leave Twitter and MoPub, with today being my last day. It’s been an amazing 2-year journey, with an incredible group of #Tweeps. A couple of quarters into the job, the pandemic inflicted uncertainty wreaked havoc on our lives. I felt extremely fortunate to have been at Twitter: the sense of empowerment and support I got to lead my family, team, and self through the tough times was simply unparalleled and is something I will share with everyone and carry within for life. Thank you, Twitter!”

    Sapre gave an inkling of joining a new venture, without divulging details. “Starting next week, I am embarking on a new challenge: building a new business ground-up from 0 to 1, uprooting and moving to new geography in a few months, unlearning, learning, and proving myself all over again,” he wrote.

    Sapre was previously the managing director for APAC supply and global app partnerships at Criteo, and was a founding leader of the Criteo Singapore office since 2013. Over the past decade, he has advised app developers and digital publishers on maximising monetisation and online retailers on user acquisition and retention.

  • ShareChat appoints Akshat Sahu as director of marketing

    ShareChat appoints Akshat Sahu as director of marketing

    Mumbai: Homegrown social media platform ShareChat has brought on board Akshat Sahu as director of marketing. He will report to Moj and ShareChat chief commercial officer Ajit Varghese.

    Sahu will be at the helm of all the marketing efforts and drive the platform towards a more accelerated growth among the user community and build top-of-the-mind recall in the branding and advertising community, the platform said in a statement on Monday.

    Prior to ShareChat, Sahu was heading marketing for emerging sports at Star Sports. He led the marketing strategy for diverse Indian sports, including football, kabaddi, hockey, and badminton. He also led the entire marketing and strategy of Channel [V] India in his earlier role at Star India.  

    Commenting on the new appointment, Ajit Varghese said, “Akshat brings in a strong set of skills and his expertise in branding and marketing will add a lot of value to our team. He is a proven marketing leader with strong strategic acumen, in-depth consumer insights, and a highly efficient operational focus. We hope he will bring immense value and spread our brand reputation across the diverse group of stakeholders as we continue to build ShareChat on our long-term strategy.”

    An alumnus of MICA Ahmedabad, Sahu commands over 15 years of experience in branding, marketing, consumer research, strategy, sales, and P&L management.

    Speaking on his new role, Sahu said, “I have always been intrigued by the diversity of India and it is a special opportunity to be working with a company that is pioneering the Indic language conversations in the internet space. I am looking forward to contributing to the company’s growth with my core area of expertise and making ShareChat a household name in India.”

  • Changa onboards Kenny Shin as its global advisor

    Changa onboards Kenny Shin as its global advisor

    Mumbai: Homegrown short video app Changa has brought on board Kenny Shin as its global advisor. He will play an instrumental role in helping the application grow and reach its maximum potential.

    Shin is an international market leader with deep expertise in the Indian consumer market. Previously, he has served the pharmaceutical company Kyungbang Nature as president. Oh-Max and Shop CJ as CEO, and has advised overseas business for CJ O shopping. He is also a co-founder of C&S Nature.

    “I am thrilled to be a part of the Changa Team with a focus on building a strong community,” said Shin. “It’s an exciting time to be a part of one of the rapidly growing short format video apps in India. Changa’s enthusiasm in the industry and the will to attract the right talent to provide them a supportive platform really made me join this great team.”

    Shin is an author of ‘Riding on Indian Elephant’, which has spoken about ‘Indian Economy and Business Perspectives’ on more than one occasion. He is known to have a massive interest in the Indian marketing industry. A combination of all of which would help boosts Changa’s upcoming social commerce venture.

    “Having previously worked with Shin, he is one of the best international market leaders out there with vast knowledge of heading business of $ four billion sizes in commerce (television and Web, and many more industries),” said Changa CEO and co-founder Abhay Ojha. “With Changa stepping into the social commerce industry, his expertise would help us a lot to reach our goals at the global level.”

    “This is a really significant addition to the team, given the fact that we are currently building products which would change the dynamics of the creator economy in the social commerce space. We are thrilled to have Kenny on board as our global advisor and mentor,” added Changa co-founder Shubham Agarwal.

    Changa boasts 15 million active users and three million creating content every day, with 150 million videos as part of the content library. The creator economy at an all-time high in India, Changa is likely to keep growing to make pace with the upcoming trends, the platform said.

  • SonyLIV roped in 100+ advertisers for India’s tour of Sri Lanka, Tokyo Olympics

    SonyLIV roped in 100+ advertisers for India’s tour of Sri Lanka, Tokyo Olympics

    Mumbai: OTT platform SonyLIV has seen a three-fold increase in viewership since mid-July, it said on Monday. This growth in viewership has been attributed to a packed sporting calendar including India’s tour of Sri Lanka, and the recently concluded 2020 Tokyo Olympics.

    According to the streaming platform, more than 100 advertisers came on board for India’s tour of Sri Lanka and Tokyo 2020 Olympic Games. SonyLIV reported clearing 99 per cent of the total advertising inventory on the back of tremendous support from advertisers.

    Sponsors comprised brands like Maruti Suzuki, LIC, JSW (Jindal Steel), WazirX, Vimal, Swiggy, Betway, Fresh to Home and MPL. Advertisers from various sectors like AMFI, Apple, Tata Motors, RBI, Hindustan Unilever Ltd, Amazon, Herbalife, Visa, Amul, TVS Eurogrip Tyres, NPCI, Accenture, Acer, Dafanews, CoinDCX, Abbott, Cars24, Medibuddy, Bridgestone, Raymond, Yamaha, Fastrack and GoDigit invested in the platform.

    The platform tied up with Google for their organised search results page (OSRP) to enhance consumer engagement. With this collaboration, users searched and watched their favourite team or athlete’s medal-winning performances, world record clips, medal event highlights, comprehensive day-wise India highlights, and more on Google OneBox in the form of SonyLIV VODs.

    The high-octane sports calendar continues to burn with India’s tour of England that started airing on 4 August.

    “While majority of the Euro 2020 advertisers continued their association, we boarded more than 100 advertisers. We are grateful to our partners who continue to extend support to all our sporting events. With sports consumption on the rise, we are confident of onboarding new brands for the India-England series”, said SonyLIV, senior vice president and head of ad revenue, Ranjana Mangla.

    “The association with Sony and SonyLIV has been truly outstanding – working with a team that is as passionate as JSW with regards to the Olympics has truly been a pleasure and is something we at the JSW Group hope to do again in the very near future”, said JSW Cement, JSW Paints managing director and JSW Sports and IIS founder, Parth Jindal.

    “Our association with SonyLIV as the co-presenting sponsor for the Tokyo 2020 Olympic Games has been very fruitful as it enabled us to connect with sports enthusiasts across the country.  For the first time in India, SonyLIV’ s coverage with 20 LIVE streams, has given the viewers a chance to watch their favourite sport and not miss any action. India has already won multiple medals and our association with ‘Tokyo 2020, India’s Top Moments’ and ‘Top Athletes’ segments helped achieve the desired engagement for the brand.  We look forward to the forthcoming sporting events on the platform”, said Maruti Suzuki executive director Shashank Srivastava.

    “Our partnership with SonyLIV India to co-present for the Euro 2020 and India Vs Sri Lanka cricket series through our #IndiakaBitcoinExchange campaign not only helped us land the right knowledge on crypto but also bust the misconceptions around crypto investments. It helped us stay true to our vision to make crypto mainstream in India”, said WazirX, chief executive officer WazirX, Nishcal Shetty.

  • Bhuvan Bam to launch new show ‘Dhindora’ on YouTube

    Bhuvan Bam to launch new show ‘Dhindora’ on YouTube

    Mumbai: Content creator and comedian Bhuvan Bam is all set to launch his fiction show Dhindora on YouTube Originals. Slated as India’s first fictional YouTube Original Show, the eight-parts web-show is created by Bhuvan Bam and helmed by Himank Gaur.

    Produced by Rohit Raj under the label of BB Ki Vines Productions, this light-hearted entertainer guarantees a laughter riot, featuring 10 characters from the BB Ki Vines Universe. While the launch date still remains unannounced, Bhuvan will soon announce the release details for all his fans across the country and beyond to enjoy his most treasured piece of work.

    Expressing his delight at the announcement, Bhuvan Bam said, “It has been truly incredible to have received all the love since I started out with YouTube, six years ago. I feel YouTube Originals is the most fitting platform for Dhindora to reach all our audiences. I hope this association will only strengthen going forward.”

    “We are extremely thrilled to announce that Dhindora is going to be India’s first fictional YouTube Original Show. There is some great potential in this story with some of Bhuvan’s most loved characters. And who better to partner with, than YouTube to take this franchise forward.” said producer, Rohit Raj.

    The story revolves around Bhuvan and his family’s everyday lives, when an unexpected purchase leads to a hysterical yet acute series of events. Depicting every common man’s larger than life dreams, the show is sure to strike a chord with all age groups alike.

    With the premise promising to be an adventurous ride, packed with rib-tickling moments, the audiences can’t wait to witness what their most-loved creator has in store. 

  • Bumble partners with Bloom to create trauma support for sexual assault survivors

    Bumble partners with Bloom to create trauma support for sexual assault survivors

    Mumbai: Online dating application, Bumble is teaming up with Bloom, a non-profit organisation in an industry-first partnership to provide complimentary online trauma support to members of its global community, who experience sexual assault or relationship abuse.

    Through this program, members of the Bumble community will have the opportunity to receive up to six therapy sessions as well as one-to-one chat support with the Bloom team. This is in addition to Bloom’s readily available library of resources created by survivors and trauma-informed therapists. If someone within the Bumble community reports sexual assault or relationship abuse to Bumble’s feedback team, they will receive a code for free access to a version of Bloom customised for Bumble users, said the platform in a statement.

    Bloom is run by Chayn, a survivor-led nonprofit addressing gender-based violence by creating intersectional resources online. Chayn has championed a ‘design with, not for’ approach – their services are made for survivors by survivors. Since 2020, Chayn has built a team of qualified and trauma-informed staff in addition to their global volunteer network to deepen their outreach and services.

    “The trauma caused by sexual violence can devastate survivors, but with the right support, survivors can heal and reclaim their lives,” said Chayn founder Hera Hussain. “Feedback from Bloom participants has been phenomenal. Survivors told us that it allowed them to access support for the first time, made them understand their trauma better and feel less alone, and gave them the tools and space they needed to support their healing.”

    Bumble and Bloom are working together on a custom curriculum that will initially be available in English and Spanish followed by French, Hindi, Arabic, and Urdu in 2022. Survivors within the Bumble community can assist in the programming of this offering through an anonymous survey that will help shape the course content, the platform said.

    “Safety has been central to Bumble’s mission from day one. We have always been guided by clear principles: empowering women and using Bumble’s platform and technology to create a safe and equitable environment for our community,” said Bumble – VP of member safety, Rachel Haas. “As someone who has dedicated their life to supporting survivors, I know the enormous impact we can have on a person’s healing by providing them with access to the support they need and deserve. We’re proud to partner with Bloom to be the first in the industry to pioneer a trauma-informed and expert-led survivor resources program.”

    Bumble will begin offering the customised therapy via Bloom’s full-time staff to an initial pool of users later this year with plans to expand. The company also plans to roll out these services on Badoo next year.

  • GUEST COLUMN: LED Volumes – Definitely the future of filmmaking

    GUEST COLUMN: LED Volumes – Definitely the future of filmmaking

    Mumbai: The 1987 film Out of Africa was filmed almost entirely in Kenya, near the Ngong Hills outside Nairobi. Director Sydney Pollack had made multiple visits to Africa and spent an entire year touring Kenya with his crew, scouting for locations before the shoot began in January 1985.

    For the hunting scenes, trained lions were said to have been brought in from California. The shoot, editing and post-production took a year, rather fast for those times, considering the unpredictable weather conditions, light, the behaviour of the animals etc.

    Well, if Out of Africa were made today, Pollack wouldn’t have to step out of the cool comforts of a studio in Los Angeles ever, and the exact same movie would have come out, with the lions and Africa and the tribal actors, all in high definition, but with no sweat. All he would need is virtual production technology. This means he wouldn’t be filming the actors against a green screen, but with actual Africa and its skies in the background.

    The Volume or the massive green screen soundstage where VFX scenes were filmed initially, underwent a technological leapfrogging in the past few years to include 360 degrees LED video walls as well as game engine technology, which together enable the director to watch the actual scenes unfold before them in real-time. And that is how virtual production differs from previous technology.

    The filmmaker no longer has to imagine the background during the filming and can shoot live-action scenes using traditional cinematography techniques and equipment. While background visuals remained static earlier, the scenes alter according to the movements of the camera, with the visualisation technology offered by game engines, usually Epic Games’ Unreal Engine. Originally developed as a set of 3D game development tools, Unreal Engine is now used extensively for films and enables the graphics to be projected live on the LED screens, updated every millisecond.

    Though virtual production had been a staple in gaming for quite a few years, it was James Cameron’s Avatar which first experimented with it in films. The game-changer, however, was the 2019 version of The Lion King, which set a new benchmark in virtual production.

    Half of the popular Disney series The Mandalorian too were shot in a Volume named Stagecraft, but what accelerated the technology like never before was the unexpected shutdown of the film industry due to Covid.

    Even movies that do not require shoot in challenging locations are going in for virtual production now, the prime example being the new mystery series 1899 by Jantje Friese and Baran bo Odar, expected to arrive on Netflix by 2022. The series is going to be shot entirely on a Volume named Dark Bay in Babelsberg near Berlin, Europe’s first permanently installed LED studio for virtual productions. The web series features a group of European immigrants trying to make it to America by ship, and locations were supposed to be all over Europe. But then, the makers knew this would not be possible any time in the near future in the raging pandemic, and so decided to bring Europe to the studio, in their own words. The giant Volume which has a shooting space of 4500 sq feet, is 75 feet wide and 23 feet tall and has expanded their vision, according to the makers.

    But how exactly does the actual filming work?

    Well, the makers could film real-life locations during pre-production and use them during the shoot, or choose from the multiple options available in the permanent LED studios. Imagine a backlot (film city, for Indians) with a huge virtual library with multiple options for everything including visuals of real locations and even characters. Want Antarctica for your movie? Pick one from the library. A polar bear? A different lighting or camera angle? Yes, to all, and you keep changing your options to find the best fit as you shoot, not afterwards during the editing stages. Crew members from creative and technical departments work together at the same time, instead of in consecutive phases, and all these stages might be up for a toss. Above all, a shot could very well end up as the final scene, not as raw unedited footage. The real and the virtual blend seamlessly as the LED wall enables more realistic lighting, any hour is the golden hour!

    Virtual production thus offers endless possibilities; as real people can be filmed against virtual locations or vice versa. The team behind The Lion King, for example, is said to have chosen the position of the sun in each shot from 350 ‘pre-made skies’. In other words, even the sky isn’t the limit.

    The technology is indeed the future and is increasingly being used not just in films, but in presenting weather reports, in museums, engineering, architecture and more. There are no risks of sudden showers or even a random passer-by ruining your shot as everything happens in a controlled environment, and the makers get to shoot an outdoor scene in all the comforts of an indoor location.

    Which is how virtual production is expected to revolutionise, and probably save the film industry during the current unprecedented times. Locations which were considered too difficult to shoot in and too risky during the pandemic will now be available, and the shoot can be completed in shorter timeframes. It might even eventually lead to a kind of democratisation in the film industry, with production houses with all kinds of budgets getting access to previously undreamt of visuals, locations like wild jungles or the deep seas, or VFX at a fraction of the original cost. The incorporation of AI in the near future is predicted to cut costs even more.

    It also throws up a lot of questions like any new technology does. Even Dark Bay, the largest LED Volume today, is just 23 feet tall and so no shot can be wider than that. The background is photorealistic but again, there’s a specific limit to how much the camera can zoom in. The prices for LED volumes are currently unaffordable to the majority of filmmakers though they get to cut down costs in post-production. And very few technicians in the industry are experts in the technology as of today.

    Also, with so many options, will a film look too perfect to be real? Won’t the visuals appear repetitive after a while? Well, all these are up for debate but virtual stages are definitely a step ahead of green screen studios as the actors get a feel of what their scenes are going to look like right during the performance.

    But then, tours with famous movie locations as the highlights might soon become a thing of the past. Because, well, those locations just don’t exist in real life, sorry.

    (Jainardhan Sathyan is a filmmaker and visual effects producer based in Los Angeles)

  • How did OTT Evolve and Where Is It Heading

    How did OTT Evolve and Where Is It Heading

    We create innovative solutions against problems as a tendency. With the conventional means of video content, there were many problems associated. They mostly were because of the format of content distribution which didn’t go hand in hand with the habits people had started acquiring. 

    All technological advancements have been directed towards convenience. The shopping scene shifting to digital means was a huge revolution in society. Now people are accustomed to making decisions of their own will, not constrained by time or place. 

    Although content consumption had taken a leap from conventional TVs to satellite-based networks that could be customised, this wasn’t enough. There was more to be narrowed down. Not just the selection of channels, but the selection of shows and more was what customers wanted.

    The simple solution to this was an OTT platform. OTTs like Prime Video, Aha and other leading OTT platforms in India provide the users with the freedom to select the shows that they want to watch. They can choose from a pool of shows and hardly ever it is that they cannot find what they need. 

    On the other hand, these OTTs also do a great job with AI in engaging a customer with personalised suggestions to watch. 

    It is not the ultimate solution to the entertainment needs of humans, which would be a pool of anything and everything. For example, a drawback that the OTTs have is shows in a limited number of languages. Netflix might not have Telugu content. Although we have Aha, a user would need to take multiple subscriptions to enjoy content in both languages. 

    Rise of OTTs

    With more people turning to online means of entertainment content, the OTT industry skyrocketed. With Netflix leading the game globally, with its national competitors like Prime Video, millions of people found value in these OTTs who then decided to ditch cable TV or satellite connections. 

    The price was another advantage of the OTTs. They could be pretty affordable. You can find tons of content at a nominal charge of as little as Rs 99 per month. This works because people have the access to a huge range of content at their fingertips. Moreover, they would be able to select the platform based on their interests, type of shows etc. 

    However, we are also affected by the rise of convenience offers by OTTs.

    No time to think! 

    As we have the option to get entertained at all times, it is very easy to click on a thumbnail and watch an entire show. This can also be the first thing we would be drawn towards when feeling bored. Because we keep ourselves so engaged all the time, we may lose out on other important things. Ultimately, going to the gym, or spending time in the kitchen making healthy food, or learning new skills can take a backseat. Although, you don’t have to learn new skills constantly, it becomes a problem when you cannot even think about it.

    Future of OTTs

    We are going towards a platform that is the combination of Netflix, Prime Video, SonyLIV, Alt Balaji and everything else. Such a platform is not directed by one company. On the other hand, it is owned by the users themselves. Probably, they can curate what type of content they’d want to see depending on languages, genres and even actors. Such a platform will eradicate the current limitations in the OTT industry. And I think this is what we are heading towards. 

    Conclusion

    OTTs are here to stay. Not only can you enjoy the bounties, but also contribute to the platforms by creating your own content. Many video streaming platforms like YouTube allow you to do so. 

    You can be a part of the online content consuming audience with a subscription fee. Sp try out for yourself and try to make the best of it while you do so.