Category: Over The Top Services

  • Shah Rukh Khan enjoins users to play responsibly in new A23 campaign

    Shah Rukh Khan enjoins users to play responsibly in new A23 campaign

    Mumbai: With IPL 2022 around the corner, online multi-gaming platform A23 India has launched its latest marketing campaign with brand ambassador Shah Rukh Khan. The A23 ad spot will air across the broadcast channel Star Sports and streaming platform Disney+ Hotstar, starting 26 March.

    The campaign includes two TVCs in which the Bollywood actor persuades users to play responsibly while respecting their immediate surroundings i.e. – spending time with their families instead of being on their phones and focusing on dinner while at the dinner table. 

    Head Digital Works founder and CEO Deepak Gullapalli said that as one of India’s leading multi-gaming platforms, it is imperative for them to spread the importance of responsible gaming. “Self-exclusion from time to time is instrumental when it comes to striking the right balance. We are confident that our brand ambassador driving this message for us will help us maximise the idea of responsible gaming even further, thus encouraging a healthy environment for all,” added Gullapalli.

    The upcoming third advertisement in the series will highlight the importance of selecting the right playing XI for fantasy cricket on A23. 

    The A23 gaming platform that has a wide reach across India perfectly complements the IPL which is a household name in India, across audiences in different languages, said the brand in a statement. “Keeping this in mind, the advertisements have been curated to reach every household and will run in seven languages – Hindi, Bengali, Marathi, Tamil, Malayalam, Gujarati, and Kannada,” it added.

    A23 has recently built a multi-gaming platform and combined its existing online rummy platform of over 30 million users using state-of-the-art software created on a custom-built architecture, according to the brand.

  • Govt unlikely to set up media commission to check irregularities: Anurag Thakur

    Govt unlikely to set up media commission to check irregularities: Anurag Thakur

    The government is unlikely to set up a media commission that will facilitate checking the irregularities in print, electronic and digital platforms, the Union Minister of Information and Broadcasting, Anurag Thakur told Rajya Sabha while responding to a query raised in the Upper House of the Parliament on Thursday. 

    In its twenty-seventh report, the Parliamentary Standing Committee on Communication and Information Technology has recommended it. The committee proposed setting up a Media Council with statutory power in December 2021.

    “The government regularly holds consultations with stakeholders 

    and utilises data & information available from various sources for policy formulation, building strategies, etc. The setting up of a media commission is not considered necessary at present,” Thakur said in a written response to the parliament. 

    The parliamentary committee is headed by Senior Congress Leader Shashi Tharoor.

  • Netflix acquires Boss Fight Entertainment, its third game studio

    Netflix acquires Boss Fight Entertainment, its third game studio

    Mumbai: Streaming major Netflix has announced the acquisition of Texas-based independent video game developer Boss Fight Entertainment. This is the streamer’s third studio purchase since it revealed the plans to enter the lucrative mobile game market last year.

    The financial terms of the agreement are kept under wraps.

    ALSO READ | Netflix launches first two mobile games in Poland

    Boss Fight Entertainment was founded in 2013 by David Rippy, Bill Jackson, and Scott Winsett. The Boss Fight Entertainment team will continue to operate out of their current studios in Allen (Dallas), Austin, and Seattle.

    “Since we launched mobile games to our members around the world just four months ago, we’ve been expanding our games catalog bit by bit as we build out our in-house creative development team,” said Netflix VP of game studios Amir Rahimi. “Through partnerships with developers around the world, hiring top talent, and acquisitions like this, we hope to build a world-class games studio capable of bringing a wide variety of delightful and deeply engaging original games.”

    “Boss Fight’s mission is to bring simple, beautiful, and fun game experiences to our players wherever they want to play,” said the founders of Boss Fight Entertainment in a joint statement. “Netflix’s commitment to offering ad-free games as part of members’ subscriptions enables game developers like us to focus on creating delightful game play without worrying about monetisation. We couldn’t be more excited to join Netflix at this early stage as we continue doing what we love to do while helping to shape the future of games on Netflix together.”

    Earlier this month, Netflix had announced the purchase of the game studio Next Games and in September it had bought Night School.

  • No such thing as historical accuracy: ‘Vikings’ creator Michael Hirst

    No such thing as historical accuracy: ‘Vikings’ creator Michael Hirst

    With international successes and critically acclaimed hits such as “The Tudors,” “Vikings” and the hotly anticipated forthcoming series “Billy the Kid,” English screenwriter and producer Michael Hirst’s talent for capturing an era, a specific atmosphere, and singular characters are well established. Hirst is also the owner of Green Pavilion Entertainment, a production company he launched in 2017.

    At the Series Mania Forum 2022, Hirst revealed his writing secret, his beliefs as well as the method and madness to recreating the historical universe on-screen through serialised dramas. In a session moderated by journalist Perrine Quennesson, he talked about the joy of writing for TV, owning his characters, and his next – the Epix/MGM project “Billy the Kid” which he described as a ‘new kind of western.’ The show had its world premiere in the Series Mania International Competition.

    Is authenticity your golden rule when scripting a show?

    It is, pretty much, but also emotional truth… If someone would come up to me and say, ‘I have been reading a book (“Vikings”) and they did or said this; why are you not showing it’? I would say I am not making a documentary; it’s a drama.

    It all begins for me with the thought and the research. Then I would start to write and shape the material. Creating drama is about shaping material. Life has no shape, but drama has to have a shape. There are always gaps in the narrative. I always say to myself and my advisor, because we both know there is no such thing as historical accuracy… ‘Is it plausible,’ ‘is it authentic,’ and ‘in your opinion is it true,’ or ‘does it feel true.’ If he assures me, then I can go ahead and tell my stories.

    One of the characters I am most proud of in “Vikings” is Lagertha. The History Channel, who commissioned the show is a male-skewed studio, so it obviously felt that it would appeal to their male viewers. But I wanted a female lead as well, and I wanted someone who is persuasive in that role. Katheryn Winnick, who I finally chose is a black belt, so I had all reason to believe she could carry it off, which she did incredibly well. Last we were making “Vikings” there was a new discovery. There’s a skeleton, I believe, in a museum in Sweden of an iconic warrior Viking. It was buried with all these weapons. They had brought a new curator, who looked at it and said ‘that’s not a man, it’s a woman skeleton’. So the iconic warrior figure of the Swedish Vikings was a woman. I felt totally vindicated (laughs).

    I am happy to say that by the end of the series, the audience was 50:50 male and female. That, for a show called “Vikings” which everyone thought will just be about male violence.

    Looking at those scenes in “Vikings” and “Tudors,” I was just wondering about your relationship with budgets…

    The accountant would often ask me if I had any relationship with reality. I do believe that if you start dreaming with economics in mind, then you are repressing a part of your imagination. You shouldn’t do that. What you should do, is leave it to others to figure out how they work around it. The very first show I did “The Tudors”… literally the beginning of “Tudors” was one exterior of the palace, two studio-built rooms, and a boat disappearing into the distance with the help of some special effects.

    Similarly, for “Vikings,” I was doing some more research. I came upon this fact that when the Vikings were prevented from sailing by the enemy by putting some obstacle in the river, they would dismantle the boats and hold them physically over the mountains, and put them down on the other side of the obstruction. I got very excited about it and told the production design team. They said, ‘it’s wonderful, but we can’t do it.’ I asked if we could do something like it. Though I didn’t know then what ‘like it’ would look like.

    But in actual fact, two months later when we were shooting in Wicklow mountains, we got the cast to hold a Viking ship up a huge cliff, and then hold it back down the other side. We had permission from the landowner to cut some trees down by the side. So they just found a way of doing it. That’s what I mean about giving people the opportunity to figure it out.

    Why do you prefer being the only writer on every series that you are working on?

    I was a film writer. When I started nobody wanted to work in TV. It was cheap. It was about soap operas. Everyone wanted to do movies. I too wanted to do movies. But after “Elizabeth,” a young American executive came to me in London and said, ‘do you think you can turn this into an American soap opera’. I said show me some shows for me to see the sort of standard. He sent me lot’s of them and they were all…The point was ‘you got to be entertaining, but you can also talk, write about serious things.’

    So I began to write, and I just didn’t stop. It was good. The joy was that in movies you reveal characters. You don’t have the time to develop them, which is something that long-form TV dramas give. In TV, you can have characters with contradictions; you can dive a little deeper. I was having a good time. You have to work very hard in TV. Do four scenes a day. But I enjoyed the pressure. It was magical to see how it all worked. So, I really didn’t want to stop.

    When I started doing “Vikings,” if anyone had told me that this is going to be 89 hours of TV…I mean, who knew. They often cancel the show after the first season if it’s not working, if it doesn’t have enough audience. So with every season we did, we didn’t know it’s going to be picked up again. By that stage the characters were friends. And I didn’t want anyone else to take my friends and characters away.  

    How do you know when it’s time to end a show? If “Vikings” ended at season 5 would it be the same end?

    No No, I knew how I wanted it to end, but I had to get there.

    How do you pick your cast? What was it like for “Billy the Kid”?

    It’s very rare to find a resemblance to the real person or character. In this case, Tom Blyth (“The Gilded Age”) seemed to have strong empathy for Billy. We had to go through the process. We were looking in many countries including America, but he kept coming back into our consciousness. I kept throwing stones in his path and he kept responding. I told him that Billy sang and played musical instruments. The next thing I get from Tom is a tape of him singing and playing guitar.  He is perfect for the role.

    Billy is a very special drama for me, much more intimate than the other dramas we have been working on for the last 15 years. It’s lean, lyrical, and character-driven. It’s about big issues as well – immigration, corruption, formation of the west, Dutch Americans kicking out the Mexicans. It’s a real and edgy human story and Billy is at the core of it. It’s a new kind of western; pre-western that starts just before the west as we have seen in movies was actually created.

    People think they know Billy, just like they thought they knew about Vikings, but they actually don’t. They don’t know him as an immigrant, as a very sensitive guy, as someone who got his moral compass from his mother…she taught him to read, and more. I have loved Billy since I was seven, so I have redeemed my childhood with this show.

  • IVM Podcasts launches finance series with a women-first perspective

    IVM Podcasts launches finance series with a women-first perspective

    Mumbai: IVM Podcasts has launched a brand new finance podcast titled ‘A Sip of Finance.’ Hosted by finance expert Priyanka Acharya, ‘A Sip of Finance’ will be the first-of-its-kind to be launched in eight different languages English, Hindi, Tamil, Telugu, Malayalam, Kannada, Gujarati, and Marathi, said the podcast network.

    “While many regard finance as a topic for men, this podcast will look at the subject from a female lens with the aim to empower Indian women to gain control over their personal finances and enable financial freedom for them. It will focus on important financial concepts from a women-first perspective,” said the statement.

    “At IVM Podcasts, we aim to provide listeners with not just a variety of content, but useful, quality content. Priyanka is extremely well qualified, and is an inspiration for all women,” commented IVM Podcasts founder Amit Doshi. “We hope to build this show into something that everyone can turn to anytime for a quick explainer on common financial concepts.”

    “When a woman can handle her own money, and actively involve herself in family financial processes, the whole family benefits from it. ‘A Sip of Finance’ is a fun show that talks to women of all ages, across demographics and regions,” stated Priyanka Acharya.

    All episodes are available on the IVM Podcasts website, app, and across preferred audio platforms.

  • Disney+ Hotstar’s Sunil Rayan moves on

    Disney+ Hotstar’s Sunil Rayan moves on

    Mumbai: Disney+ Hotstar India president and head Sunil Rayan has decided to move on from the company due to personal reasons, sources have confirmed to IndianaTelevision.com on Thursday. He will be associated with the company until the end of May. 

    Rayan oversaw Disney+ Hotstar’s overall business in India. He was responsible for driving scale, innovation and breadth of content.

    He joined Disney+ Hotstar India from Google where he worked for eight years, and last served as the GM and managing director, cloud for games. 

    Rayan has global experience – having scaled businesses in the US, setting up large teams in South East Asia, and working with super app players in Latin America. He has also worked with Infosys, iGATE Mastech, and IBM.

    He completed his bachelor of engineering in computer science from Madras University in 1996, after which he moved to the US in 1997. 

  • HBO Max partners with Series Mania Institute to boost video production in Europe

    HBO Max partners with Series Mania Institute to boost video production in Europe

    Lille, France: The shortage of writing, production, and directorial talent is being bemoaned by one and all at a time when demand for content is booming worldwide. WarnerMedia EMEA is doing something about it in France to start with. EVP & head of original production, EMEA Anthony Root at the content powerhouse- on 23 March – announced that it is going to be putting in a million dollars over the next three years behind an initiative SeriesMania Institute being pushed by fast growing TV series festival SeriesMania.

    Present at the Series Mania Forum during the announcement were the festival’s founder & general director Laurence Herszberg, and Series Mania Institute project manager Pierre Ziemniak. HBO Max will be joining Newen (founding partner), France Télévisions, and Entreprises et Cités, The Series Mania Institute, launched last year, is an initiative devoted entirely to training the professionals of tomorrow’s European TV series.

    The organisation also benefits from the support of the Lille European Metropolis (MEL), the Hauts-de-France Region, and the CNC, as well as partnerships with some of the leading European schools, including La Fémis and Sciences Po Lille. Its European course Eureka Series is supported by the Creative Europe MEDIA programme of the European Union.

    Herszberg says, “Since its creation, our mission with the Series Mania Institute has been to be the incubator for creating new talent and developing an impressive European network, while reinforcing the training of these professionals in the field of series and audiovisual content, including scriptwriters, directors, producers, and broadcasters. Now, thanks to HBO Max and their generous funding, along with all of our partners, we are well positioned to devote the necessary training to these new talents who will create the European series of tomorrow. I could not be prouder than to be making this announcement today.”

    HBO Max EMEA General Manager Christina Sulebakk adds, “Europe is home to an incredible breadth and depth of talent and in partnership with the Series Mania Institute, we’re thrilled to provide the support and resources to nurture the next generation. At HBO Max, we recognise that programming is only as good as those who are empowered to make it and through this initiative, we’re excited to play a meaningful role in helping creatives to do their best work.”

    Unit Audiovisual Industry and Media Support Programmes, European Commission head Lucia Recalde highlights, “Creative Europe MEDIA is proud to be a partner of the Series Mania ecosystem, first through Series Mania Forum, and now with Eureka Series, the European training programme of Series Mania Institute. HBO Max supporting the Institute marks an important step in the integration of international SVOD platforms to the European industry, and a major creative opportunity for European series professionals”.

    Opened in 2021, the Series Mania Institute is the first school entirely devoted to training future series professionals. The Institute is made up of three programmes, including: Eureka Series, an intensive three-month training course for emerging television drama series writers and producers from all over Europe, a Master’s Programme at Science Po Lille for future managers, and Le Tremplin/Springboard, a platform to help identify, initiate, and guide young talents in the Hauts-de-France region. Through these programmes and future initiatives, the Series Mania Institute delivers world-class training to creators and storytellers from diverse backgrounds and origins and develops the next generation of remarkable European series makers, contributing to a strong future for the European audiovisual industry.

  • Disney+ Hotstar to premiere 11-episode prequel to hit show ‘Anupama’

    Disney+ Hotstar to premiere 11-episode prequel to hit show ‘Anupama’

    Mumbai: Streaming major Disney+ Hotstar has announced that it will release a 11-episode prelude to Star Plus’ hit television series “Anupama.”

    The forthcoming series will see actor Rupali Ganguly reprising her popular role in the digital space. Joining her will be on-screen husband played by Sudhanshu Pandey, as well as the entire cast from the series. The episodes of the prequel will be released over 11 days exclusively on the streaming service.

    “Experimenting with new formats is a norm at Disney+ Hotstar, and this vision has led to the genesis of a prequel of the audience’s favorite television show,” said head content Disney+ Hotstar and HSM entertainment network Gaurav Banerjee. “Following the response of our recent titles, and the avid fan following for Anupama, we took the opportunity to further deepen their connection with the character in an all-new format. We are confident that this exciting format will resonate well with India’s series-loving fandom and make the viewers fall in love with the character once again.”

    Launched in July 2020, “Anupama” has already aired over 500 episodes. A Hindi adaptation of the popular Bengali series “Sreemoyee”, the show is centered on the life of a Gujarati homemaker.

  • Truecaller bolsters brand and marketing leadership with key appointments

    Truecaller bolsters brand and marketing leadership with key appointments

    Mumbai: Caller ID app Truecaller on Tuesday announced the appointment of Ketan Bharati as vice president of global marketing operations, Ashwani Sinha as vice president of global brand and Raj Mukherjee as head of CRM. The expansion of the marketing team is a strategic move to strengthen and support the ongoing brand expansion and capitalise on the multiple growth opportunities ahead, it said in a statement.

    The new team members will lead the brand management function and report to chief commercial officer Kari Krishnamurthy who is based in Stockholm, Sweden.

    Manan Shah, earlier director of marketing for Truecaller India, will be leading marketing efforts across India and South East Asia. Both the regions are pivotal for Truecaller’s growth and will be headed by Manan who has been with the brand for close to six years and has 18 years of work experience in the brand and marketing industry.

    Ashwani Sinha moves to Truecaller from Ogilvy, where he headed the Pernod Ricard business helping its iconic brands break new ground and lead the strategy function for BMW, helping the ultimate driving machine hold its own in a chauffeur-driven luxury car market. He has been instrumental in championing growth for some of the world’s most valuable brands, building solid partnerships with all stakeholders, and mentoring future leaders.

    Ketan Bharati joins Truecaller from GroupM (WPP) where he spearheaded multiple projects and was responsible for leading the planning and investments in media for partners. Ketan comes with a career spanning over 15 years in the industry with a rich experience of building media strategy, broadcasting, product and revenue strategy across brands like Vodafone, Star India, and Reckitt Benckiser.

    Raj Mukherjee joins Truecaller from Unacademy after a short sabbatical. Raj was assistant vice president of customer experience at Unacademy where he was responsible for developing customer experience strategies, content management, process innovation, and trust and safety. He has also worked with brands like PhonePe and LinkedIn in the past.

    “I am extremely happy to have excellent leaders coming on board,” said Kari Krishnamurthy. “It perfectly aligns with our ambition of making our brand much stronger globally. I also believe Manan’s role of handling South East Asia should take our best practices of success in India to replicate in this growth market.”

  • AMC Networks launches streaming service AMC+ in India

    AMC Networks launches streaming service AMC+ in India

    Mumbai: Global media and entertainment company AMC Networks on Tuesday announced the launch of its streaming service AMC+ in India. The service will be available on Apple TV channels and via Apple TV app at Rs 199 per month.

    AMC Networks is known for its hit series “Breaking Bad,” “Better Call Saul,” “The Walking Dead,” “Mad Men” and more. The programming on the service will be subtitled in Hindi, Tamil and Telugu, said the statement.

    AMC+ will feature original exclusive series such as “Firebite” featuring Yael Stone and Rob Collins, animation comedy “Ultra City Smiths” featuring Kristen Bell, Dax Shepard, John C Reilly, and Debra Winger. There are also series in the pipeline including “That Dirty Black Bag” starring Dominic Cooper and “61st Street” starring Emmy winner Courtney B Vance. AMC+ will also premiere the eight-time Australian Academy award-winning film “Nitram” from director Justin Kurzel on 30 March.  

    Later this year, AMC+ will introduce new content from ‘The Walking Dead Universe’ and premium original dramas from top US producers including a new franchise based on Anne Rice’s best-selling novels.  

    AMC+ also offers access to AMC Network’s targeted streaming service Acorn TV at no additional cost. Acorn TV offers ad-free shows from Britain including exclusive original productions such as Queens of Mystery, Under the Vines and The Madame Blanc Mysteries, fan favourites such as Line of Duty and Doc Martin, and acclaimed series 19-2 and East West 101, among others.

    “AMC+ offers viewers a premium line-up of celebrated and award- winning series including our signature dramas, wildly original comedies, and compelling true crime series, along with a curated collection of new and independent films,” said AMC+ general manager Courtney Thomasma. “With our pipeline of highly anticipated new series from the U.S. and the beloved international mysteries and dramas from Acorn TV, the AMC+ bundle brings epic, thrilling stories and iconic characters together with one subscription. We are excited to offer our slate of original programming directly to audiences in India for the first time through Apple TV channels.”