ITV

Category: Over The Top Services

  • Amazon Prime Video signs multi-year licensing agreement with Nadiadwala Grandson Entertainment

    Amazon Prime Video signs multi-year licensing agreement with Nadiadwala Grandson Entertainment

    Mumbai: Amazon Prime Video on Monday announced a worldwide-exclusive, multi-film licensing collaboration with Sajid Nadiadwala’s Nadiadwala Grandson Entertainment (NGE). This collaboration will bring the biggest and best of Bollywood movies to audiences across the length and breadth of the country and to fans in over 240+ countries and territories.

    As part of the association, the streaming service will be the worldwide home to NGE’s upcoming slate of movies, soon after their theatrical launch. NGE’s movie slate includes many much-anticipated titles such as “Bawaal”, “Sanki”, “Baaghi 4”, Kartik Aaryan’s untitled project, among others and promises to bring Sajid Nadiadwala’s trade-mark larger-than-life, immersive cinema to viewers across the globe, on a screen of their choice.

    The films, post their theatrical release, will be available on Amazon Prime Video for all Prime members. Additionally, the films will also be available ‘to-rent’ on Amazon Prime Video for all Amazon customers (Prime or otherwise) in the ‘Early Access Rental’ window.

    These films will feature some of Bollywood’s most popular, as well as, versatile talent, including Varun Dhawan, Tiger Shroff, Kartik Aaryan, Ahan Shetty and many more. The slate also brings together some of the most respected, powerhouse national award-winning directors including Nitesh Tiwari (“Chhichhore”), Ravi Udyawar (“Mom”), Sameer Vidwans (“Anandi Gopal”), Saket Chaudhry (“Hindi Medium”) and many more.

    Nadiadwala Grandson Entertainment managing director, producer & director Sajid Nadiadwala said, “We have been entertaining the audience for the last 70 years with our movies, contributing to the Indian culture and today it’s a new era in entertainment with OTT becoming such an integral part of our lives. Amazon Prime Video has been instrumental in breaking all barriers in entertainment – geographical, linguistic, or otherwise. In Prime Video, we believe we have found a partner that not only shares our vision of offering immersive cinematic experiences but also provides global distribution to the best stories from the Indian entertainment ecosystem. This collaboration marks NGE’s first-ever, worldwide exclusive, multi-film, multi-year deal with Prime Video – we are confident that this partnership of inclusive cinema will enable our upcoming titles to travel beyond geographies and add further value to Prime Video’s stellar content selection. As the world of storytelling evolves across genres, I believe this association will pave the way for more collaborations between the two brands to follow.”

    Amazon Prime Video India director of content licensing, Manish Menghani said, “We are excited to venture into this milestone collaboration with Nadiadwala Grandson Entertainment, which is known to create films that connect instantly with audiences. By inking this partnership, we will bring some of the most entertaining narratives and stories soon after their theatrical releases exclusively to our viewers’ screens worldwide.”

    He added, “At Amazon, we start with the customer and work backwards and this collaboration is another step towards fulfilling that promise. Prime Video has played a key role in significantly enhancing the audience base for Indian films, across languages, both within the country and internationally. I am certain that this slate of much-anticipated movies will prove to be an absolute delight for our consumers.”

    The titles will join the thousands of Indian and international TV shows and movies in the Amazon Prime Video catalogue. These include Indian-produced Amazon Original series The Family Man, Mirzapur Season 1 & 2, Comicstaan Semma Comedy Pa, Breathe: Into The Shadows, Bandish Bandits, Paatal Lok, The Forgotten Army – Azaadi Ke Liye, Sons of the Soil: Jaipur Pink Panthers, Four More Shots Please, The Family Man – New season, Made In Heaven and Inside Edge season 1 and season 2.

    Indian movies such as “Sherni”, “Coolie No. 1”, “Hello Charlie”, “Gulabo Sitabo”, “Durgamati”, “Chhalaang”, “Shakuntala Devi”, “Toofaan”, “Ponmagal Vandhal”, “French Biriyani”, “Law”, “Sufiyum Sujatayum”, “Penguin”, “Nishabdham”, “Maara”, “V”, “CU Soon”, “Soorarai Pottru”, “Bheema Sena Nala Maharaja”, “Drishyam 2”, “Halal Love Story”, “Middle Class Melodies”, “Putham Pudhu Kaalai”, “Unpaused” among others and the award-winning and critically acclaimed global Amazon Originals like The “Tomorrow War”, “Borat Subsequent Moviefilm”, “Coming 2 America”, “Without Remorse”, “Tom Clancy’s Jack Ryan”, “The Boys”, “Hunters”, “Fleabag”, and “The Marvelous Mrs. Maisel”.

    All this is available at no extra cost for Amazon Prime members. The service includes titles in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi and Bengali.

  • Netflix pushes on-ground marketing for fourth season of ‘Stranger Things’

    Netflix pushes on-ground marketing for fourth season of ‘Stranger Things’

    MUMBAI: In celebration of the upcoming return of the show Stranger Things, OTT platform Netflix did a global marketing initiative. Rifts appeared on iconic monuments around the globe. As part of this unique initiative, The Gateway of India joined the world stage alongside a special list of 15 landmarks (across 14 countries), such as the Empire State Building in New York, Duomo Square in Milan, Bondi Beach in Australia, Malecon Barranquilla in Colombia and The Wawel Castle in Krakow, amongst others to capture the love of the fans and showcase the show’s most unforgettable moments.

    In anticipation of Stranger Things season 4 volume 1 which premieres today 27 May 2022, Mumbai was treated to a celebration for the fans with a one of a kind projection mapping of the city’s tourist landmark – The Gateway of India. Taking over the night skies of Mumbai, the heritage monument was lit up with a larger than life display of popular elements from the series. In a grand reveal the iconic monument turned into a massive canvas, giving us glimpses of our favourite characters including Eleven, Mike, Will, Dustin, Lucas, Max and the gang, along with all the mayhem that’s in store for them in the Upside Down.  

    Netflix added that since the launch of its first season in 2016, Stranger Things has emerged as a pop culture phenomenon. Eleven and her friends have captured the imaginations of fans from India and the world and the rifts take them inside the story, taking them through the Upside Down and into an alternate reality. The series is enjoyed by millions of fans and is available in three Indian languages (Hindi, Tamil & Telugu). 

  • ALTBalaji onboards Snehil Dixit Mehra as head of content & digital media

    ALTBalaji onboards Snehil Dixit Mehra as head of content & digital media

    Mumbai: A wholly-owned subsidiary of Balaji Telefilms ALT Digital Media Entertainment appointed Snehil Dixit Mehra as the head of content & digital media. Earlier, Mehra worked with filmmaker Sanjay Leela Bhansali as associate director.

    Mehra has a vivid professional portfolio and worked as a writer, director and digital influencer. He recently forayed into acting with her stellar performance in Jio Studios’ Apharan Season 2.

    Mehra brings with her an enviable experience in the media and entertainment space and over 16 years of experience in the broadcast industry. She has held various leadership positions at Bhansali Productions, Star India, Sony Entertainment Television & Endemol India. Ektaa R Kapoor is keen on expanding her digital footprint with producing more originals and after the immense success of her digital reality show Lock Upp she aspires to create more original formats for the non-fiction audiences. Thus, a high-profile acquisition was expected, given the content powerhouse wanted the leadership to work in close association with content creators and producers.

    In her new role, Snehil will be leading the content and programming division for ALTBalaji and will be responsible for managing the upcoming original content line-up and the platform’s creative strategy.

    Talking about joining the team, Snehil said, “This is my second innings at ALTBalaji, a homecoming for me, however with a larger mandate now. I am looking forward to planning a roadmap for further accelerated growth of ALTBalaji as a leading digital content hub.”

  • Fox Star Studios rebrands to Star Studios

    Fox Star Studios rebrands to Star Studios

    Mumbai: India’s leading movie studios Fox Star Studios has rebranded to Star Studios, introducing a new visual identity. With this brand refresh, Star Studios will present universal story themes with iconic characters and new-age cinematic spectacles backed by cutting-edge technology, for theatrical releases as well as direct-to-digital

    Associating with the most prominent creative minds, talent and new-age storytellers, Star Studios will continue to bring genre-agnostic stories to global audiences starting with “Brahmastra Part One: Shiva”, “Babli Bouncer”, “Gulmohar” , remake of “Hridayam” and many more in the pipeline.

    The studio has also given blockbuster movies such as “M.S. Dhoni – The Untold Story”, “Sanju”, “Neerja“, “Chhichhore” and many more

    Speaking of this rebranding, Disney Star head of studios Bikram Duggal said, “With Star Studios, we aim to harbour the best creative minds and bring unique stories to audiences with an expanding entertainment palate. We are creating a diverse range of stories across genres from grand visual spectacles to family dramas and everything in between. We are delighted to create a collaborative studio environment at Star Studios that helps create cinematic experiences across theatrical and direct-to-digital films. We have already announced a few of these films, and in weeks and months we will be announcing many more films.”

  • Shresth Bharti joins Jio Ad as national sales director – FMCG and retail

    Shresth Bharti joins Jio Ad as national sales director – FMCG and retail

    Mumbai: Shresth Bharti has joined Jio Ads as national sales director for FMCG and retail. His responsibility is to onboard FMCG and retail clients on the Jio Ads platform.

    Previously, Bharti was associated with Disney+ Hotstar for four years and quit as associate vice president of sales. He’s also had stints at Shopclues, L’Oreal and Dabur.

    Bharti has completed his MBA from SVKM’s Narsee Monjee Institute of Management Studies (NMIMS).

  • “FanCode is focused on delivering value to our users”: Yannick Colaco

    “FanCode is focused on delivering value to our users”: Yannick Colaco

    Mumbai: India’s premier digital sports destination FanCode is initiating a slew of new offerings on its platform. FanCode deals in three major areas like live content, sports statistics, analysis and commerce. 

    Under the umbrella of Dream Sports, FanCode was launched to change the dynamics of sports consumption in India. The platform offers live streaming, sports data, analytics, statistics, a merchandising store, tour passes, expert analysis, opinions and the latest sports news.

    The company is led by co-founders Yannick Colaco and Prasana Krishnan. Both worked together at sports broadcaster Nimbus Sports until 2013. Colaco went on to join the National Basketball Association (NBA) while Krishnan joined Sony Pictures Networks India.

    Colaco was part of the international leadership team of the NBA and managing director of its India business. He spent the next six years driving the grassroots development of the basketball sport in India, setting up a full-fledged NBA Academy and building partnerships across licensing, content and marketing initiatives. He was also instrumental in bringing the first-ever NBA Games to India. 

    A consummate sports enthusiast, Colaco has been in the sports and media industry for two decades. In his view, avid sports fans in the country were underserviced when it came to accessibility to sports content. The consumption of sports content was fragmented across multiple platforms.

    He joined forces with Krishnan in 2019 to launch their entrepreneurial venture with a commitment to give sports fans a highly personalised and unified experience of sports content.

    Colaco told Indiantelevision.com that FanCode’s goal is to “redefine the way sports fans follow their favourite sports by creating a more integrated and immersive experience as well as by giving them greater access to a wide variety of sports content.”

    In an in-depth conversation with journalist Ashwin Pinto, FanCode co-founder Yannick Colaco spoke about the company’s progress, challenges, trends in the sports business, acquisitions, expansion plans and more. 

    Edited Excerpts: 

    On the progress, FanCode has achieved

    FanCode focuses on redefining the way sports fans follow their favourite sports by creating a more integrated and immersive experience. It gives them access to a wide variety of sports content. Our greatest ally in delivering on this is the ability to unlock the potential of digital for sports fans.

    Since 2019, the company has significantly upgraded the viewer’s experience by integrating key services which are fundamental to their ability to follow their favourite sports. The services supply include live scores & commentary, live stream & video on demand, match insights & analytics, and official fan merchandise. All of this while supplying fans access to live streams of over 350 events and over 50,000 hours of live content. We are thrilled at the way sports fans have embraced our product and we now have over fifty million users on FanCode. 

    On the challenges faced by FanCode and its determination to be a standalone product

    FanCode is focused on delivering value to its users. Every offering that this company provides has been predicated. Given the response received so far, its viewers see value in having an integrated experience, rather than having to access multiple products to follow the same match or event.

    Fortunately, having an amazing team of FanCoders, including some of the best talents in the country, who have met the challenges head-on and continue to deliver amazing results, FanCode is blessed to meet all its product and technological challenges and give a seamless experience.

    Indian sports fans have limited access to great sports content. An integrated solution before the launch of FanCode did not exist overseas. Some companies do provide streaming of sports content but are limited to offering news and analysis. Earlier, the experience for the viewers was broken.

    On FanCode’s business model as an SVOD platform and cracking micro-transactions

    Paying for content on digital platforms is still very new in India. Realising the need for paid users at a very early stage FanCode worked on a priority basis in expanding the ecosystem. As per the feedback received, the company found out that the largest constraints were not willing to pay even for the entry tickets. To address these, it took a page out of the hugely successful sachet pricing strategy of FMCGs in India and gave fans the ability to buy matches and events, instead of buying only monthly and annual packages. The company has also invested significantly in building technology around an in-house subscription service which created an exceptionally smooth and seamless purchase experience.

    Results have been great with a rapidly growing number of transacting users. What’s also remarkably interesting is that many match and tour subscribers come back to buy multiple times and even upgrade to annual packages.

    On offering sports fans a personalised experience

    For Fancode success is about users’ seamless experience. For example, if you’re a fan of Virat Kohli, you should be able to watch him bat, watch replays of his best shots, access his stats in the current match and his career, chat with other Kohli fans, and buy his jersey; all inside the same experience with minimal friction. 

    Personalisation of experience is an extremely important part and thus the focus is exactly on where to invest significant resources over the next year. Sports fans wear their allegiance on their sleeves and are happy to talk about who they support. It is the company’s job to take this data and build technology solutions to provide a customised experience for higher engagement.

    On setting new trends in sports consumption

    The migration of fans from traditional modes of sports consumption like linear TV, newspapers, etc., to digital channels, has been phenomenal and this continues at a rapid pace. With this migration, the expectation of what a fan should have access to has also grown. Fans want to access scores, live matches, highlights, and stats. They want everything packaged in bite sizes and they want it at once.

    On its foray into streaming sports content

    There is absolutely no doubt that there is a significant growth in fandom for sports in general across India. As FanCode continues to expand the range of events and sports that are featured, a lot of growth in other sports is also observed, which were previously underserved.

    There is some particularly good traction in partnership with Major League Baseball and the J League (football) as well as the remarkable thing is that every user who consumes these on this platform is authenticated and not just a blip on a rating scale. For FanCode, it becomes easy to improvise by having an amazing opportunity to build a direct relationship with consumers and get real-time feedback.

    On the acquisition strategy behind FanDuniya

    The acquisition of FanDuniya helped in strengthening sports statistics and analytics offering under FC stats. It helps to build one of the largest stat hubs. FanCode will continue to explore these opportunities to help create more value for the users.

    On launching its merchandising store FanCode Shop

    Sports merchandise has been a significantly underserved market in India. As sports fandom has grown the demand for fan gear has increased. There are other many elements to consider including ranges of fan gear, styling, name and number gear, fit, pricing, etc. and honestly, the market has been ignorant of most of these.

    FanCode spent a significant amount of time with the teams and leagues it partnered with, which caters to fans across the country and now has over 30 sports brands with more than 800 products. Making fan gear, and variations of it, accessible and affordable has been an important part of growing the ecosystem.

    It has partnered with several sports leagues and teams for their licensed merchandise and worked with official partners of many of the other leagues and teams which enabled it to be a comprehensive destination for fan merchandising including 10 IPL teams, NBA, Manchester City FC, Liverpool FC, FC Barcelona, Bengaluru FC, MotoGP and WWE. We also improvise our technology to innovate and deliver rapid turnaround times in both the creation and distribution of fan gear, ensuring that fans will have the latest, most topical designs of their favourite sports brands and teams.

  • UK SVoD growth up; people spending more time on streaming platforms: Omdia’s Research

    UK SVoD growth up; people spending more time on streaming platforms: Omdia’s Research

    Mumbai: According to a research report released recently at Connected TV World Summit, Omdia’s senior director Maria Rua Aguete said, “The number of people paying for video services in the UK has increased 11 per cent over the last year and quarter on quarter since April 2021.”

    According to Aguete, despite the UK cost of living crisis, UK people are tending to spend more and certainly no less in streaming video services. In terms of dealing with rising costs, consumers prefer to cut other expenses than their own home entertainment in order to deal with the rising cost. As the survey reveals, cuts in other spending has allowed them to subscribe to extra services.

    Currently, the average UK household has 2.6 pay subscription services at home, 2 Svod services and 0.6 Pay TV. Although the churn rate has increased significantly in the last 12 months.

    Despite Netflix results showing a decline in global subscriptions (200,000 in Q1 2022), Netflix remains the UK’s favourite video service. It is also still the most popular SVOD service in the domestic market, the USA.

    80 per cent of households in the UK have an online subscription. YouTube and BBC iPlayer tops the chart as most favourite online video services in the UK followed by Netflix. Netflix’s Svod service is still in the race with 15.5 million subscribers.

    Other most popular services in the UK are: Amazon Prime Video with 10 million subscriptions and Disney Plus with 7.5 million subscriptions.

    Churn has increased significantly in the last 12 months:

    45 per cent more subscription video services were cancelled in the last 12 months, while overall there were 20 percent more consumers cancelling their services compared to last year, but counteracting this trend, the number of services cancelled and re-subscribed to in the last 12 months has grown by 84 per cent meaning that although more people are churning, more people are subsequently resubscribing with 50 per cent more re-subscribers in the UK now.

    According to the reports, online video subscriptions will reach 2 billion in 2027. The biggest growth in the last six months comes from: Disney, Now TV, Netflix and Amazon Prime with 21 percent, 18 percent, 8 per cent and 5 per cent respectively.

    Those with four streaming video services per home are the ones churning less than those who took more than seven SVOD services are among the highest churners.

    Looking forward, Omdia expects that Netflix, currently in the lead in the streaming video race (Q1 2022), will still lead in five years’ time (2026) Aguete adds: “With the lowest churn rate across all streaming video services and highest lifetime value per customer, Netflix will continue and surpass Disney by 2026.”

  • Rooter signs up exclusive eSports deal with GodLike

    Rooter signs up exclusive eSports deal with GodLike

    Indian game streaming platform Rooter is now taking a major leap by signing a deal with the country’s most prominent and powerful eSports team GodLike.

    The partnership deal will provide Rooter exclusive live streaming rights broadcasted by GodLike for games such as Battlegrounds Mobile India (BGMI), Garena Free Fire, Call of Duty Mobile (CODM) and new forms of live gaming content. This partnership is stated to be the biggest eSports deal in Indian history.

    According to a report, interestingly, GodLike also signed an exclusive streaming partnership deal with Loco. The latter, too, was a partnership of unspecified value, and six gamers from GodLike’s roster will now be streaming their BGMI, Free Fire and CODM sessions on Rooter instead.

    During the announcement, Rooter said that the partnership is part of the company’s net investment of Rs 100 crore in the Indian esports industry. Also, the partnership between the two entities will not be limited to game streaming, as Rooter will also serve as a sponsor for GodLike in all the upcoming tournaments and events.

    Fans can catch the currently active content creators from GodLike on Rooter. They include, ‘Jonathan’ Amaral, Abhijeet ‘Ghatak’ Andhare, Abhishek ‘ZGOD’ Choudhary, Vivek ‘ClutchGod’ Horo, Suraj ‘Neyoo’ Majumdar, and Ashpreet ‘Gill’ Singh.

    Sharing his excitement on this partnership, Rooter co-founder and COO Dipesh Agarwal said, “GodLike is one of the most popular teams in the Indian eSports ecosystem and we foresee building a long-term relationship with them. Having their roster of professional gamers as part of our massive community will give the fans tons of exclusive content and a chance to interact with their favourite streamers. This is the biggest deal ever signed in India’s esports ecosystem, and by joining forces with GodLike, we look forward to building an enormous and competitive community of streamers and influencers on our platform.”

    Further Godlike eSport director Amar Sanjay Chandgude said, “We are thrilled to partner with the country’s most popular game streaming platform. The speed of innovation and the incredible gaming experience Rooter offers reaffirms its commitment to scale eSports in India. GodLike eSports is known for exploring and nurturing gaming talent across India. They have created India’s leading teams in Bgmi, Free Fire and Codm. The team is on a mission to build the most successful eSports ecosystem the world has ever witnessed.”

  • Q1 2022 streaming renewals is at an all time high: Ampere Analysis

    Q1 2022 streaming renewals is at an all time high: Ampere Analysis

    Mumbai: Ampere Analysis Q1 2022 reported rising demand for renewed seasons on Video-on-Demand (VoD) platform giving impressive numbers altogether.

    The increase in the volume of streaming renewals is being driven by relative newcomers to the VoD landscape such as Disney+ and Discovery+, as they turn their considerable production capacity to streaming. Both companies can be seen taking multiple season risks on high-profile titles, as well as renewing existing titles previously intended for their linear platforms. Despite a common misconception that streaming series are more likely to be short-lived than their linear counterparts, recent VoD commissioning shows that streamers are increasingly committed to long-running series.

    Of all VoD renewals in the UK and US announced in 2021, 51 per cent were in their fourth or later season, a 6 per cent increase in comparison to 2020, suggesting that long-running series are no less effective in driving both subscriber growth and retention than shorter, or limited series. But there are differences in strategies between streamers. Netflix first run commissions continued to increase throughout 2021 (with 8 per cent more new titles announced than in 2020), but the number of returning titles announced by the streaming giant showed a decrease, with 2 per cent fewer renewals announced in 2021 than in 2020.

    Unscripted titles are less likely to be cancelled than their scripted counterparts, representing just 7 per cent of all streaming cancellations in 2021. Unscripted titles are also more likely to last longer, representing the highest proportion of all VoD renewals in Q1 2022 (54 per cent).

    Ampere Analysis senior analyst Olivia Deane said, “It has been suggested that streamer’s high rate of cancellation is purely due to their high rate of commissioning, where a large volume of titles are ordered with the expectation that only a handful of titles will succeed. However, with an overall increase in the volume and proportion of returning VoD titles, streamers must strike a balance between committing to fresh new content and satisfying fans of existing titles in order to compete.”

    “For streaming newcomers like Disney+ and Discovery+, which have well-established fan bases for key IP, it’s easier for commissioners to make long-term commitments to titles they know viewers will love. Streamers also need to compromise between pleasing fanbases of more expensive scripted titles from genres like Sci-Fi & Fantasy, while making a range of unscripted content. The latter fleshes out their catalog with cheaper to make, easily digestible titles that can be very popular, and therefore represent a better return on investment.”

  • Laminar raises $5 million seed funding from investors

    Laminar raises $5 million seed funding from investors

    MUMBAI: The platform as a service (PaaS) Laminar that enables content owners to launch OTT services raised $5.11 million led by Artha India Ventures (AIV) and Leo Capital. Garuda Ventures, Cloudcap, and Sampson Acquisitions also participated in the round. This raise will accelerate product development and market expansion.

    Founded in 2020 by Narendra Nag, Raheel Khursheed, Tirthraj Singh, Kumar Shorav, and Yin Shanyang, the London-based company enables content owners to launch a global OTT service in 12-weeks or less. It takes over the heavy lifting of creating back-end technologies from OTT players so that they can focus on their core business of content creation. Media companies get the ability to customise and launch apps across all classes of devices, set up multiple types of monetization options, meet all tax and compliance requirements, and get a complete data and analytics suite at zero capex. It enabled Chaupal, a leading multi-regional OTT platform from India, to launch in 110 countries in 12 weeks, four times faster than the average industry timeframe.

    With an anticipated CAGR of 20 per cent, OTT has entered the mainstream space but needs to outsource the making of complex technologies to over 30 service providers. Laminar allows brands to launch a globally compliant streaming service through its fully managed PaaS offering; all offered under one roof. Moreover, Laminar is solving the pressing domain challenges such as heavy capital investment and set-up costs by providing services on a “pay-as-you-grow” model rather than incurring large upfront capex. Laminar’s current clientele includes Chaupal TV, planet entertainment, and streaming faith brands across two continents.

    Laminar co-founder, CEO Narendra Nag said, “Laminar will immensely benefit from the collective experience of our investors in rapidly scaling our business and expanding our global footprint. In Nielsen’s recent ‘State of Play’ report the number of people subscribing to four or more services has more than doubled in the US — this is a secular trend around the world. Such growth will only accelerate as consumers coalesce around (and pay for) content that speaks to their cultural reality.”

    Artha India Ventures director Anirudh A Damani said, “This is our 1st significant investment in Europe, and we are glad that it is in Laminar. Laminar gives content creators the backbone to challenge the duopoly of Netflix & Amazon Prime by building the world’s first zero code cloud-based PaaS offering. We were pleasantly surprised by the width of their client base that needs Laminar to solve their pressing issue. Because they let OTT content providers focus on their core business – creating content!
    “Moreover, we see immense potential in the OTT-enabler ecosystem and are glad that we backed the best team for a PaaS offering in the segment.”

    Leo Capital founding partner Rajul Garg said, “Media companies can see content consumption rapidly shifting away from cable, satellite, and DTH worldwide. Laminar has timed this industry transition beautifully with a product that is ready today for media companies who don’t want to spend time and money re-inventing the wheel, and we are excited to partner with them to help create the next global leader in the media-tech space.”

    Laminar has a presence in London, Toronto, Wroclaw, Dubai, New Delhi, and Singapore. It has an engineering team based out of Wroclaw and Barcelona.