Category: Over The Top Services

  • Pinkvilla & Mad Influence launches ‘Creators United’ for content creators

    Pinkvilla & Mad Influence launches ‘Creators United’ for content creators

    Mumbai: India’s leading digital entertainment & lifestyle platform, Pinkvilla, and one of the country’s largest influencer agencies, Mad Influence, have partnered to launch a new joint entity, Creators United, the first-of-its-kind creators’ confluence in India. 

    The maiden edition of the event will be held in Goa in January 2023. The event is slated to be a two-day exclusive congregation that brings the country’s best content creators, influencers, brands, publishers, and social media platforms under one roof.

    The joint venture was announced with an interesting teaser campaign.

    The partnership aims to positively influence those who influence billions and celebrates content in all its forms, with the theme “It starts with you.”

    With extremely unique experiential events giving creators access to exclusive activities over two days, it will enable the most compelling live experiences for creators, such as networking sundowners, special content zones, music, wellness and mindfulness activities, brand collaboration initiatives, and much more. It will also honour the leaders of today’s conversations through an awards ceremony, recognising the many diverse and influential voices in India.

    Curated to present experiences of a lifetime, the property is built on the mutual passion shared by Pinkvilla and Mad Influence to pioneer the most happening conversations in the digital space, which has made them instrumental forces in shaping the future of Indian digital content today. The joint venture is built on a long-term vision to define how content creators can engage audiences in a meaningful and growth-oriented way in the new digital era. Beginning with the flagship event, the two content giants aim to amass their enormous collective reach of over five billion through influencer-led branded content, to drive meaningful change and lead important conversations shaping the future.

    Speaking of the partnership, Pinkvilla CEO and founder Nandini Shenoy stated, “At Pinkvilla and Mad Influence, we share a mutual passion for pioneering the most compelling content experiences, and creators have played a key role in this journey. With the continual goal to evolve and elevate the bar for far-reaching content, through Creators United we aim to curate experiences that will define how we engage audiences and consumer media in the future, and transform influencer-brand narratives in the most positive ways!”

    Adding to it, Mad Influence CEO and founder Gautam Madhavan said, “Mad Influence and Pinkvilla share the same vision of building the largest community of influencers globally with Creators United. Content needs to be celebrated, not just created, and that is what we are building for the future. Through this highly-curated experience for the digital changemakers of the world, we aim to amplify the biggest and brightest voices in the world and enable them with a platform that provides a 360-degree value-driven event experience.”

    Creators United’s director Karan Sawhney said about the newly launched venture, “Successful events are the ones that add immense value to the lives of the attendees, while also curating an experience of a lifetime, through exciting and creative offerings. This is precisely our aim, as we bring together some of the biggest influencers, content creators, and brands on a scale never seen before through Creators United. With this one-of-a-kind celebration that merges the most avant-garde activities and wide-ranging transformative content experiences, we aim to push the boundaries, not just for the emerging creators’ economy, but also for the future of the events space in India.”

  • Stan hosts all-new FanFest for esports fans in India

    Stan hosts all-new FanFest for esports fans in India

    Mumbai: Stan, a blockchain-based fan engagement platform, had successfully hosted a first-of-its-kind fanfest that united various gaming creators, fans, and esports players beyond the virtual space and in person.

    Stan Fanfest was a component of Dreamhack 2022, which took place from 4-6 November 2022, at the Hitex Exhibition Centre in Hyderabad.

    The fanfest was a truly immersive event that brought together over 30,000 gaming enthusiasts from across the country to the destination.

    DreamHack, a gaming event unlike any other, is all about the massive BYOD (bring your own device) LAN party, paired with a plethora of competitive tournaments and international esports competitions.

    The Stan fanfest, which was hosted in collaboration with Wings, a gaming earphones manufacturer, gave fans an immersive experience by introducing them to the many activities, including the offline version of the NFT Trump game, which was the star attraction of the fan area. Having designed one of the most intriguing arenas and booths inside DreamHack, the visitor footfall at Stan Fanfest was recorded to be the highest throughout the three days. The fanfest was well-received by online gamers and influencers, with over 30.000 attendees and over 80 influencers present over the three days. Interestingly, for the first time, Free Fire creators and Omegle creators also graced the meet and greet event.

    The key gaming influencers participating in the event were Uk007 Rider, for whom over 10,000 fans turned up at the venue, Mortal, Gyan Gaming, Lokesh Gamer, AS Gaming, Thug, Goldy, Raj ‘Snax’ Varma, and Tanmay ‘Scout’ Singh. Industry leaders including S8UL founder Thug (Animesh Agarwal), 8bit creatives Goldy (Lokesh Jain), and NODWIN Gaming managing director & co-founder Akshat Rathe marked their presence at the event. Comedians and leading gaming creators Samay Raina and Tanmay Bhat also attended the event.

    Stan chief operating officer and co-founder Nauman Mulla commented on the success of the company’s first-ever gaming community meet and greet event, saying, “A truly enthralling experience, we at Stan are elated for having hosted the first of its kind FanFest and are planning to unveil many more moving forward. Offering the fans a chance to meet their favourite gamers in person and providing them with a platform to experience web3 gaming with state-of-the-art gaming headphones and equipment, the meet and greet event was truly successful. By allowing free entry to Stan NFT owners to the event, we hope to host many more such engaging events in the future, in order to unlock more rewards for our users over time.

  • Brightcove predicts seismic shift in global streaming

    Brightcove predicts seismic shift in global streaming

    Mumbai: Brightcove has predicted a significant global shift in how brands, enterprises, creators, and influencers engage, influence, and interact as they emerge as producers with true agency and ownership of their distribution and platforms and not just creators of their content, according to Brightcove Inc.

    With video streaming increasing and the value of the market, according to Fortune Business Insights, set to top $1.6 trillion by 2029, the trusted leader in streaming technology is expecting significant changes, including diversification amongst creators and a shift to more engaged direct marketing models for content owners.

    Commenting on the same, Brightcove chief executive officer Marc DeBevoise said, “Platforms such as YouTube and Netflix have helped take the industry forward to where we are now, but we do not believe these aggregator platforms and services are going to be enough going forward.”

    “We see a fundamental shift to owning content, its distribution and monetization, and its distribution platform, with the development and release strategy to super-serve the most loyal and highest-value followers, customers, and fans. The internet and streaming have allowed all of these producers to have a more defined and controlled voice, truly own their digital future, and control how their stories are told. Brightcove calls this phenomenon the producer economy,” added DeBevoise.

    The producer economy is the concept that brands and creators can now have more control over content creation, distribution, and monetization by building robust, multi-channel businesses across multiple established platforms and creating their own direct-to-audience platforms for their deepest and most loyal users, adding control over their first-party data.

    Brightcove highlighted its key predictions for this emerging trend during Brightcove PLAY Season 1, a streaming experience that features over 30 episodes of unique expert insights on how businesses can leverage the power of streaming to grow their digital businesses and reach. These predictions include:

    •     Creators will seek broader distribution and new ways to monetize content, including working with and extending beyond existing aggregators and services. Creators will diversify to own their own capabilities in creation, distribution, and audience, creating their own direct-to-consumer channels, endpoints, sites, apps, and free ad-supported streaming TV (FAST) channels.
    •     All companies and brands with consumers or customers on the internet will embark on further digital transformation and expand their audience reach across various owned and controlled channels, utilising social networks and platforms.
    •     The streaming ecosystem will evolve to enable creators to become producers with the ability to create, upload, store, manage, distribute, own their own platforms, own their data, and measure their content at all times. 

    “The move from creator to producer is critical. We currently operate in a robust market for streaming, and we also know how rapidly things can change. Brands and businesses must be able to tell their stories and stream videos to audiences on all digital platforms, including their own and third-party platforms. If you’re not ready now as a company, you will need to be very soon, or you won’t have the consumers and customers you have today,” said DeBevoise.

  • Disney expects subscription decline in Disney+Hotstar in Q1 due to absence of the IPL

    Disney expects subscription decline in Disney+Hotstar in Q1 due to absence of the IPL

    Mumbai: Speaking to analysts during a conference call to announce its fourth quarter and annual results, Disney senior executive vice president & chief financial officer Christine McCarthy said that the expectation is that Disney+Hotstar subscribers will decline in Q1 of the current fiscal year due to the absence of the Twenty20 league, the IPL. The company’s expectation is that the overall DTC business will be profitable in 2024 as long as there is no meaningful shift in the economic climate. In Q4, the DTC business reached peak operating losses, which Disney expects to decline going forward.

    Disney’s share price had fallen by 10 per cent in after-hours trading after it missed earnings targets. It reported $20.15 billion in revenue growth in the fourth quarter, a nine per cent increase over the same period in the previous fiscal year. But $21.26 billion had been expected, according to Wall Street analysts. Disney’s income from operations for the quarter was $1.6 billion. This was a 55 per cent decrease from the previous quarter, but comparable to the same period the previous fiscal year.

    The company’s theme park division is rocking. It reported Q4 revenue of $7.42 billion, up 36 per cent from the same quarter in the previous fiscal year. On Disney+ subscriber net additions, it overachieved with 12.1 million versus the expected 9.35 million.

    “At Disney+ Hotstar, we are currently expecting that subscribers will decline in Q1 due to the absence of the IPL, but we do expect to see some stabilisation in Q2,” McCarthy stated. In Q4 of the recently concluded fiscal year, lower pay-per-view revenue at ESPN+ and slightly lower ad revenue at Hulu and Disney+ Hotstar also impacted direct-to-consumer revenue in the fourth quarter relative to the third quarter.

    She said that in Q4 of the recently concluded fiscal year, Hulu and ESPN+ added approximately one million and 1.5 million subscribers, respectively, during the quarter, while Disney+ added over 12 million global subscribers, of which a little less than three million were at Disney+ Hotstar. “Core Disney+ added over nine million subs in Q4, accelerating as expected versus the six million net ads we saw in the third quarter, reflecting the success of Disney+ Day and our tentpole content releases, in addition to continued growth from third quarter market launches. Nearly two million of these net ads were from the US and Canada, and a little over seven million were international Core editions,” she pointed out.

    Disney CEO Bob Chapek said that the company is exactly one month from the US launch of Disney+’s ad-supported subscription offering, which he says is a win for audiences, advertisers, and shareholders. “The launch will bring fans a new slate of subscription plans across Disney+, Hulu, ESPN+, and the Disney Bundle, giving viewers flexibility in choosing an option that suits their needs. The offering also adds a key component to our total company advertising portfolio, and advertiser interest has been strong. We have been a leader in streaming advertising for some time and are bringing our years of experience leading ad tech and relationships to this important opportunity,” he said.

    He added, “Disney+ has secured more than 100 advertisers for our domestic launch window, spanning a wide range of categories. And our company has over 8,000 existing relationships with advertisers who will have the opportunity to advertise on Disney+. Strong base pricing reflects the value advertisers place on our audience, our brand-safe environment for their messages, and our sales experience. We also have proven technology to deliver a great advertising experience on day one.”

    “And importantly, we have the ability to scale and innovate for audiences and advertisers alike. We are incredibly excited about the launch of our new ad-supported subscription offering for Disney+, which rolls out on December 8th. 2022 was an important year of recovery coming out of the pandemic, as we made foundational investments in our long-term success. As we celebrate the three-year anniversary of Disney+ this week, I can’t help but reflect upon how our commitment to and substantial investment in our DTC business has helped create the world’s most powerful suite of streaming services with the ability to reach hundreds of millions of viewers around the world with must-see content, services that aren’t just content delivery systems but platforms that bring us closer to audiences than ever before and enable consumers to access more of The Walt Disney Company’s total offering,” he brought out.

    Chapek went on to say that while DTC losses reached a peak in Q4, those losses will decline. “It has taken just three short years for Disney+ to transform from a nascent business into an industry leader. That transformation is the direct result of the strategic decision we made at launch to heavily invest in our direct-to-consumer offering, a decision made knowing that achieving rapid growth would result in short-term losses. Building a streaming powerhouse has required significant investment. And now, with scale, an incredible content pipeline, and global reach, Disney+ is well-positioned to leverage our position for long-term profitability and success.”

    He said that the company’s financial results this quarter represent a turning point as it reached peak DTC operating losses, which it expects to decline going forward. “That expectation is based on three factors: first, the benefit of both price increases and the launch of the Disney+ ad tier next month; second, a realignment of our costs, including meaningful rationalisation of our marketing spend; and third, leveraging our learnings and experience in direct-to-consumer to optimise our content slate and distribution approach to deliver a steady state of high-impact releases that efficiently drive engagement and subscriber acquisition. With these factors, we believe we are on a path to a profitable streaming business that generates shareholder value long into the future. And assuming we do not see a meaningful shift in the economic climate, we still expect Disney+ to achieve profitability in fiscal 2024, as losses begin to shrink in the first quarter of fiscal 2023.”

    International Channels

    International Channels revenues for the quarter decreased 18 per cent to $1.1 billion, and operating income decreased 18 per cent to $0.1 billion, reflecting lower operating income from channels that operated for the entire current and prior-year quarters (ongoing channels), partially offset by a benefit from channel closures.

    Lower results from ongoing channels were primarily due to a decrease in ad revenue and, to a lesser extent, higher marketing spend and an unfavourable foreign exchange impact, partially offset by lower sports programming costs. The decrease in advertising revenue was due to lower average viewership, partially offset by higher rates. The decreases in sports programming costs and average viewership were due to the non-comparability of cricket events, reflecting the impact of covid-related timing shifts. The most significant impact was on the timing of Indian Premier League cricket matches, as there were no matches in the current quarter compared to 18 matches in the prior-year quarter.

    Overall for the company Chapek noted, “2022 was a strong year for Disney, with some of its best storytelling yet, record results at the parks, experiences, and products segment, and outstanding subscriber growth at the direct-to-consumer services, which added nearly 57 million subscriptions this year for a total of more than 235 million. Our fourth quarter saw strong subscription growth with the addition of 14.6 million total subscriptions, including 12.1 million Disney+ subscribers. The rapid growth of Disney+ in just three years since launch is a direct result of our strategic decision to invest heavily in creating incredible content and rolling out the service internationally, and we expect our DTC operating losses to narrow going forward and that Disney+ will still achieve profitability in fiscal 2024, assuming we do not see a meaningful shift in the economic climate.”

    He goes on, “By realigning our costs and realising the benefits of price increases and our Disney+ ad-supported tier coming on 8 December, we believe we will be on the path to achieve a profitable streaming business that will drive continued growth and generate shareholder value long into the future. And as we embark on Disney’s second century in 2023, I am filled with optimism that this iconic company’s best days still lie ahead.”

    He added that Q4 was also the first time in Disney history that the company released tentpole original content from Disney, Marvel, Star Wars, Pixar, and National Geographic. “This is an indication that we are now at a full cadence of new releases as we hit our steady state. As evidenced, Hocus Pocus 2 was a smash hit, becoming not only the most watched premiere on Disney+, but also a Nielsen record-setting streaming movie with 2.7 billion minutes viewed in its first weekend. And Marvel Studios’ Ms. Marvel completed its run in July, and She-Hulk: Attorney at Law debuted in August, contributing to subscriber growth and driving substantial engagement.”

    He spoke about Lucasfilm’s Andor, a spy thriller that explores the backstory of Cassian Andor, a popular character from Rogue One. This, he said, earned rave reviews and showcases the company’s ability to extend stories from the big screen to streaming services. “Turning to general entertainment, the critically acclaimed Prey from 20th Century Studios was Hulu’s biggest premiere ever across all films and series and was the most watched film premiere on Star+ in Latin America and Disney+ under the Star banner in all other territories. Looking ahead, we are thrilled that audiences are returning to the box office for blockbuster films, and we have big plans for the big screen in fiscal year 2023. Black Panther: Wakanda Forever opens this Friday, and Ryan Coogler has delivered yet another culture-defining powerful film.”

    He is excited about Avatar: The Way of Water, which opens on 16 December and is the sequel to the highest grossing film of all time. “James Cameron and his team have once again created something truly magical using groundbreaking technology. The audience is as excited as we are to return to Pandora. And given the strong performance of September’s rerelease of the original Avatar, we can’t wait for the film to hit screens. Our Searchlight studio continues to deliver critically acclaimed films, and three fantastic titles will be in theatres this quarter: The Banshees of Inisherin, which has earned critical acclaim since its Venice premiere; The Menu, starring Ray Fiennes and Anya Taylor-Joy; and The Empire of Light, from Academy Award winner Sam Mendes.

    “Looking even further into 2023, we’ll see the theatrical releases of three highly anticipated Marvel films, Ant-Man and the Wasp: Quantumania, Guardians of the Galaxy Vol. 3, and The Marvels. And we could not be more excited about Disney’s live-action. The Little Mermaid, a reimagining of one of the most popular animated films of all time, stars Halle Bailey, whose rendition of Part of Your World has already lit up the internet. We’re also bringing 999 happy haunts to life with the hilarious new live-action Haunted Mansion featuring an all-star cast. Pixar will debut an all-new original feature, Elemental. And Harrison Ford is back in the eagerly awaited fifth Indiana Jones film, which is going to be spectacular.”

    In terms of the theme park business, he said that Disneyland Paris is enjoying a great resurgence. “Our fantastic new Marvel Avengers Campus opened on 20 July, and guests love the highly immersive and dynamic environment of the first ever Marvel-themed land in Europe. Prior to the recent closure of Shanghai Disney Resort, we were seeing positive momentum there and at Hong Kong Disneyland. We are hopeful that the situation will improve and are thinking of all of our employees there as we manage through the challenging covid environment. Our Disney Cruise Line is showing strong signs of recovery.”

    He explains that one of the things that guests loved most was the opportunity to celebrate at Disney’s parks, as evidenced by the post-pandemic return and sell-out of special ticketed events like Oogie Boogie Bash and Mickey’s Not-So-Scary Halloween Party. “I visited Disneyland with my family just before Halloween, and the celebration was phenomenal. Tickets for Mickey’s Very Merry Christmas Party at Walt Disney World have now officially gone on sale, and over half of all dates have already sold out. As you know, we are about to embark on the company’s 100th anniversary celebration.”

    McCarthy noted that the parks, experiences, and products segment had another stellar quarter, with DPEP operating income in the fourth quarter more than doubling versus the prior year at $1.5 billion. One thing she noted is that Disney’s parks in the US are now getting more visitors from outside the US, and the level is around the same as pre covid. “Our domestic parks delivered significant year-over-year revenue and operating income growth despite an adverse impact of approximately $65 million to segment operating income from Hurricane Ian. And per-capita spending remained strong, increasing 6% versus Q4 of fiscal 2021 and nearly 40% versus fiscal 2019, reflecting the continued popularity of premium offerings, including Genie+ and Lightning Lane.

    “We are also making meaningful progress on the return of international visitors to our domestic parks, particularly at Walt Disney World, where the mix of international attendance in the fourth quarter was roughly in line with pre-pandemic levels. Looking toward fiscal 2023, while we continue to monitor our booking trends for any macroeconomic impacts, we are still seeing robust demand at our domestic parks and are anticipating a strong holiday season in Q1. Disney Cruise Line was also a meaningful contributor to the year-over-year increase in domestic parks and experiences’ operating income in Q4, reflecting the successful launch of the Disney Wish in July and the continued recovery of the existing fleet coming out of the pandemic. To date, occupancy for the Wish continues to exceed 90 per cent, while we have also seen a meaningful pickup in the rest of our fleet, with booked revenue up versus pre-pandemic levels.

    “At international parks, fourth quarter results also improved significantly year over year, driven by continued strength at Disneyland Paris, partially offset by a decrease at Shanghai Disney Resort. As Bob mentioned, the situation in Shanghai has recently been challenging. The park is currently closed, and we do not yet have visibility to a reopening date. Q4 results at consumer products also increased versus the prior year, driven by higher merchandise licencing results across several of our key franchises, including Mickey and Friends, Encanto, and Toy Story.”

  • Meta lays off 11,000 employees which equals 13% of its workforce

    Meta lays off 11,000 employees which equals 13% of its workforce

    Mumbai: Meta CEO Mark Zuckerberg has sacked about 11,000 employees, which is about 13 per cent of the company’s workforce.

    As per media reports, in an official statement, Zuckerberg said, “Today I’m sharing some of the most difficult changes we’ve made in Meta’s history. I’ve decided to reduce the size of our team by about 13 per cent and let more than 11,000 of our talented employees go. We are also taking a number of additional steps to become a leaner and more efficient company by cutting discretionary spending and extending our hiring freeze through Q1.”

    This is considered to be one of the largest layoffs in the US this year. As of September, Meta employed over 87,000 people across the globe.

    As stated in media reports, Zuckerberg informed employees on Tuesday about the job cuts. The social media company is looking at slashing costs after its feeble Q3 performance and due to the rise in the overall costs of the firm by a fifth in the previous quarter.

    He added, “I want to take accountability for these decisions and for how we got here. I know this is tough for everyone, and I’m especially sorry to those impacted.”

    This mass firing comes some weeks after one of Meta’s largest shareholders, Altimeter Capital, wrote to Zuckerberg highlighting the need to cut costs at the company.

    In an open letter, Altimeter Capital founder & CEO Brad Gerstner mentioned, “Meta has drifted into the land of excess—too many people, too many ideas, too little urgency. This lack of focus and fitness is obscured when growth is easy, but deadly when growth slows and technology changes.”

    He had suggested that Meta would have to cut jobs and reduce capital expenditure to stay on track. This comes at a time when the social media firm is struggling with the current economic slowdown.

    The social media company, Twitter, under the new reign of Elon Musk, laid off a hefty number of employees across its offices. Biggies like Amazon, Google, and Microsoft have also announced a freeze in hiring.

  • Digital2Sports partners with Amazon Alexa to bring live commentary of ICC Men’s T20 World Cup 2022

    Digital2Sports partners with Amazon Alexa to bring live commentary of ICC Men’s T20 World Cup 2022

    Mumbai: Digital2Sports, a joint venture between One Digital Entertainment and Channel2Group, has partnered with Amazon’s Alexa voice service as an official audio rights partner of the ICC Men’s T20 World Cup 2022.

    All India matches and knockout matches will have free live audio commentary available in English and Hindi by simply saying “Alexa, start commentary” on any Alexa-enabled device, including Echo smart speakers, Fire TV, the Alexa mobile app, and the Amazon shopping app (Android).

    One Digital Entertainment, one of the top digital media companies in Asia, teamed up with the UAE-based broadcaster Channel 2 Corporation last year to invest in Singapore’s Digital2 Sports Pte Ltd., a provider of interactive sports content. With this collaboration, One Digital Entertainment enters a new phase of the world’s sports investment market. In accordance with this agreement, Digital2Sports obtained the exclusive audio rights for all ICC tournaments, including the Asia Cup 2022 and the IPL 2020/2021-2022 for some markets and the ICC Men’s T20 World Cup 2021, Women’s T20 World Cup 2021, ICC Champions Trophy, and ICC U19 Cricket World Cup 2022 for all global territories. 

    One Digital Entertainment co-founder Gurpreet Singh said, “As a multi-platform brand, Digital2Sports’ DNA is interaction and innovation with sports content at all touch points with the consumer. Being present on Alexa, enabled by just a voice command, is a true extension of our brand, and we are excited about the possibilities that this era of such new-age consumption brings with it.”

    Talking about this development, Amazon India Alexa country manager Dilip R. S. said, “Customers love asking Alexa about cricket. We are excited to have live cricket commentary available on Alexa during the ongoing cricket season. With just a voice command, users can stay updated on India’s matches and also conveniently listen on the go via the Alexa app on their smartphones or the Amazon shopping app for Android. This gives us yet another opportunity to delight our users and offer a skill that will be useful for them.”

    Digital2Sports focuses on developing interactive content formats by bringing together sports personalities and fans from around the world on a single platform and through live audio and podcast presentations. Digital2 Sports collaborates with OneDigital Entertainment to bring together digital platforms, content creators, and brands to create diverse content opportunities that include not only live commentary of cricket matches, but also various on-demand podcasts hosted by various cricketers, digital influencers, and celebrities. Digital2 Sports is committed to playing a key role in developing strategic content opportunities on the global sports stage and paving the way for its peers in the future.

  • Videotex becomes strategic ODM partner for webOS Hub

    Videotex becomes strategic ODM partner for webOS Hub

    Mumbai: With the introduction of webOS Hub 2.0, Videotex International has now become the strategic ODM partner of webOS Hub.

    Videotex has already partnered with over 15 leading smart TV brands, including Lloyd, BPL, Hyundai, Akai, Vise, Daiwa, Compaq, and others, to manufacture TVs that run webOS Hub.

    Commenting on the development, Videotex director Arjun Bajaj said, “Following the success of webOS Hub 1.0, we are excited to transition to webOS Hub 2.0, which is smarter, more interactive, & provides users with an advanced smart TV experience. The most recent addition demonstrates Videotex’s commitment to continuous innovation and providing excellence in cutting-edge technologies to new-age users. This development will also strengthen the company’s position as a market leader in India, giving its partners more reasons to choose Videotex as a manufacturer over other brands when considering ‘Make in India’ smart TVs.”

    Since Videotex began producing webOS solutions, the operating system has been a game changer in the Indian television industry. In India, the company began providing ODM solutions for one brand and has since successfully onboarded over 15 brands. Videotex has produced over 5,00,000 webOS Hub-enabled televisions at its high-end facility in Greater Noida, which has a production capacity of more than 1.4 million TVs per year and is being expanded with their new unit, which has a production capacity of more than 1.8 million TVs per year, for a total manufacturing capacity of 3.2 million.

    India and China both house R&D facilities for Videotex. By providing a comprehensive selection of 32- to 65-inch smart TVs in the new webOS Hub 2.0 solutions, which are available in HD, full HD, and 4K, Videotex has consistently worked to bring cutting-edge solutions to the Indian smart TV industry.

    LGE HE Platform Biz division head and senior vice president Chris Jo said, “At LG, we are committed to refining and expanding our webOS Hub ecosystem, which continues to introduce more and more consumers to the unparalleled user experience of LG webOS Hub. With this, we are pleased to expand our collaboration with Videotex, which has been at the forefront of India’s smart TV ecosystem.”

    LG’s revolutionary and brilliant webOS Hub operating system powers its smart TV line. With the help of ThinQ AI, which is included with webOS Hub, users can voice-control their TVs and other IoT devices that support ThinQ. The TV comes with a magic remote that includes features like a click wheel, quick access, and direct hotkeys for Netflix and Amazon Prime Video. Other devices like soundbars, AV receivers, and others can also be controlled universally by the remote. Users can operate their TVs from their smartphones with the LG ThinQ app.

    Gamers can customise their gaming experience based on the genre using a new gaming dashboard and dedicated modes, which are another major focus. Using depth analytics extraction by an AI engine, the Smart TV’s upgraded Realtek Chipset optimises sharpness and contrast for better picture quality. It supports HDR formats such as HLG for OLED/UHD, HDR10, and upscaling to 4K for a more cinematic viewing experience.

    A clear voice algorithm and advanced Dolby audio are also supported by the TV, and they both increase the size of extracted voice components (vocal sound) while lowering the background noises. Users can now use their voice to discover, access, and enjoy their favourite streaming content via Netflix voice UI thanks to the most recent webOS Hub 2.0.

    webOS Hub 2.0 is a consumer-centric design with new features such as bezel-less designs, magic remote, universal control, MEMC, ALLM for OLED/UHD, Bluetooth 2-way, and Dual-band Wi-Fi.

    The company will produce webOS Hub 2.0 TVs in sizes ranging from 32 to 75 inches.

  • Big Bang Social signs Zomaland by Zomato as the creator experience partner

    Big Bang Social signs Zomaland by Zomato as the creator experience partner

    Mumbai: Creator marketplace Big Bang Social has tied up with Zomaland, one of India’s grandest food and entertainment carnivals, by Zomato, which is spread over the weekend across seven cities in 2022-2023 with incredible food, entertainment, carnival games, and attractions all under one roof.

    Big Bang Social has been brought on board as a creator experience partner to activate its vast network of creators that are social storytellers and pop-culture custodians, in their own right.

    As Zomaland makes its place among India’s most iconic live experiences, the country’s thriving creator community will be made part of the legacy being built. Big Bang Social will cater to creators providing them with unforgettable Zomaland experiences.

    The collaboration will include over 300 creators across seven cities where the event is scheduled to take place. Creators will be capturing the best of culinary delights, carnival games, music, and comedy performances at the festival through mini-vlogs and engaging content. Attendees will get a chance to interact with their favourite creators as they attend the spectacular festival.

    “CreatorXP is our way of bringing the world’s best experiences to India’s creator universe. Creators are constantly looking for unique spaces to create content, and IP owners find mutual benefit in their unique story-telling and digital distribution expertise. We’re delighted to be partnering with Zomaland by Zomato to enable this very idea. Creators are gaining a fantastic opportunity to showcase their stories at Zomaland in this amazing confluence of food, music, and community,” says Big Bang Social co-founder Dhruv Chitgopekar.

    “Zomaland is an experience-led food carnival that brings every aspect of Zomato to life. After a two-year hiatus, we are back—bigger, better, and grander—to celebrate and create immersive experiences for our attendees. We’re excited to partner with Big Bang Social and invite key trendsetters to become part of our community while indulging in great food, music, and entertainment at the carnival,” says Zomato Live global head Chaitanya Mathur.

    With over 1,20,000 “curated” influencers and growing on the platform, which has a cumulative reach of over 250 million, Big Bang Social strives to bring true creative and commercial value to the creator market by driving advertising & commerce revenues and creating opportunities across blockchain, metaverse, etc. This backed with the legacy and strength of Collective Artists’ premium celebrity network, makes this ecosystem a one-stop shop for the creator economy.

  • At ‘Creator Day’ in Delhi, Meta highlights its commitment to the Indian creator economy

    At ‘Creator Day’ in Delhi, Meta highlights its commitment to the Indian creator economy

    Mumbai: Meta (formerly Facebook) highlighted its commitment to creators in Delhi and across the country by organising its first ‘Creator Day’ in Delhi-NCR.

    ‘Creator Day’ is Meta’s annual flagship event to celebrate creators and provides an opportunity for them to create, collaborate, and learn from each other. The 2022 version of the event is unique because it took place across five cities: Mumbai, Hyderabad, Kolkata, Chennai, and Delhi, which was the city for the event finale. It is also the first time, at ‘Creator Day’, that Meta provided the fans an opportunity to meet and interact with creators – an engagement aimed at strengthening their relationship.

    In the run-up to the event, creators Komal Pandey, Saloni Gaur, Vishnu Kaushal, Sushant Divgikr, RJ Abhinav, Avneet Kaur, Aksh Baghla, Game Guru, and Shlok were ambassadors for ‘Creator Day,’ with them featuring on outdoor ads that were visible in different parts of the city. Over 350 creators finally attended the event and had the opportunity to sit through sessions on collaborating with each other in the best possible manner, on brand partnerships, and on inspirational creator growth stories.

    Meta highlighted the way creators from the north of India like RJ Karishma, Shubham Gour, Amulya Rattan, and Naveen Singh aka @bihariladka are pushing culture through their content and building loyal communities all through their content on reels.

    Facebook India (Meta) director & head of partnerships Manish Chopra said, “Young people across India, and what some call Bharat, are expressing themselves on reels and being discovered by audiences across the country. They’re becoming the new generation of creators, with a national following, in the process shaping culture and influencing trends. For this reason, we believe a key pillar of India’s new economy is going to be built and fuelled by creators. And with reels, everyone has a stage to be a global icon of tomorrow.”

    Actor Varun Dhawan was a part of the opening keynote, as he shared the way he’s inspired by creators as well. He said, “It’s impressive the way young people are showcasing their talent on reels, and how they’re breaking through every day, every moment. Being authentic and keeping experimenting is the best advice I can give creators. From Student of the Year to the upcoming Bhediya, these are two principles I’ve lived by and maybe that’s something you could follow too. I wish you the best in finding your own path and being advocates for your collective success. I’m glad Meta’s providing you with opportunities like Creator Day, and I’m happy I got to be a part of it too.”

  • Paytm Insider to become the most attractive platform to discover and consume the best live entertainment, shares Varun Khare

    Paytm Insider to become the most attractive platform to discover and consume the best live entertainment, shares Varun Khare

    Mumbai: Paytm Insider is a platform that lets you discover and buy the best in events, travel, and food in your city. The company strives to curate experiences that are worth users’ time and money, possibly something that they have never tried before.

    The company said that it is an experience finder and enabler of fun, with tickets to everything from the latest in live sports events to music festivals and concerts, standup comedy and open mic shows, food and shopping festivals, theatre, workshops, and then some.

    It says that it is a big believer in the transformational power of shared experiences and the ability of creative arts and technology to drive change in ourselves and our communities. Outside of figuring out when your friend is free, the aim is to make sure that it gets users the experiences they love, or will fall in love with, and gets you there fast.

    Indiantelevision.com caught up with Paytm Insider business head Varun Khare to find out more on the company and the expansion plans moving forward. He describes himself as a highly professional and self-motivated business head with proven ability in the planning and delivery of digital and physical intellectual property that creates powerful stories for brands and creators across multiple platforms.

    He has extensive expertise in working with artists/creators, promoters, producers, and brands across account management, new business development, media strategy and buying, agency management, and budget control within fast moving corporate environments.

    Khare has excellent interpersonal skills and the proven ability to deliver results across multiple channels. A strong track record in sales and customer relationship building in high-pressure environments through the creation of innovative marketing strategies whilst maintaining a high level of customer satisfaction and return on investment targets. 

    Excerpts: 

    On the aim behind starting Paytm Insider and the market gap that was seen

    Paytm Insider was founded back in 2014 as a tailor-made solution for event organisers to easily manage and plan their events, from discovery to purchase, on-ground management to communication, including accessing sales trends and customer data with ease. The idea was to provide a better experience for both organisers to plan events and consumers to discover and buy tickets to exciting events in their city.

    We started off with tickets to the Bacardi NH7 Weekender and Russell Peter’s early India tours, and over the years we’ve emerged as a leading entertainment ticketing platform. We have gone on to host some of the biggest concerts, artist tours, sporting events, and lifestyle festivals across the country. 

    On how the platform met the challenge of covid by taking events online

    A little before the pandemic, we had a small team that was working on an experimental project to host live online quiz formats and shows. With the onset of the covid pandemic, we fast-tracked this journey and pivoted to ‘digital events’ hosting comedy shows, workshops, and concerts. This presented us with a continuous learning curve and the ability to innovate and adapt with feedback, and we soon combined live streaming technology with powerful interactive elements that allow participants online to engage with each other, including the host.

    We’ve worked on creating unique and interesting digital formats with comedians, creators, artists, and event organisers across comedy shows, sports screenings, workshops, quiz formats, music festivals, and masterclasses covering a range of genres. 

    On its USP compared to competition

    It is our teams’ ability to stay agile and proactive across technology, marketing, products, and project management. We’ve built out a DIY solution for event organisers equipped with automated onboarding, event management, and billing solutions, making it easy for them to access data and sales trends and plan their events. Our focus is always to work with organisers and collaborate to create IPs rather than try to manage it all in-house. By sharing data and access, organisers are also able to build their own communities, and we play a proactive role in helping them build these out.

    On goals for the year

    Our goal is to be the most attractive platform for consumers to discover and consume the best live entertainment across the top cities in the country after the pandemic. This is, of course, an ambitious target to undertake post covid when the industry is starting up again and still recovering.

    On the genres that Paytm Insider focuses on for events

    On the platform, you’ll find a handpicked selection of events across comedy, music, sports, lifestyle, and food festivals; theater; workshops; travel; and more. We’ve always focused our efforts on ensuring we have a good mix of events across these genres. Now that the event season is here and the weather is conducive to hosting more events outdoors, audiences will see a lot of lifestyle festivals, artist tours, concerts, and travel experiences.

    On events that Paytm Insider itself curates

    We believe in collaborating with event organisers, venues, artists, and brands to curate, promote, ticket, and produce IPs, festivals, and experiences. The best way to do that is to define a combined set of parameters that define the success of an event and then work together to achieve it. Thus, bringing in more value for all stakeholders and making it a more sustainable model.

    We’ve partnered with brands, venues, artists, and event organisers to host a series of lifestyle festivals over the next couple of months: Zomaland, Gin Explorers Club, Lil Flea, Toast Wine and Beer, Horn OK Please, and many more. Across the music category, you’ll find an India tour by Arijit Singh, festivals like DGTL and SMF, and an India debut performance by Solomun. Across comedy as well, we have an upcoming multi-city tour by Karunesh Talwar, and we’ve also worked on partnering with venues across the country – Social and antiSocial, Fandom, Prism, Ext bringing you a curated set of gigs weekly. Across theatre as well, we’ve collaborated with Bhasha Center to present a series of engaging plays by ‘Aagaz Theatre Trust’ and ‘Third Space Collective.’ 

    On the traction that digital events get vis-a-vis on-ground events

    We’ve seen some great traction and consumption patterns across digital event formats since the pandemic hit. Brands, artists, and event organisers have shown interest in using the platform and product to build out their own digital communities and fan clubs. We’ve partnered across over 26K digital events and sold over 500K tickets to digital experiences.

    On the pricing strategy in a price sensitive market like India

    We believe in the value and the offering that event organisers are giving consumers, so we don’t look at discounting prices but rather sustaining this. We’ve also seen an increase in the average ticket price post covid compared to pre-covid levels. To sustain this, we believe it’s important to incentivize early purchasers and also look at avenues to bring in more value, for example, introducing tickets with merchandise, F&B options, and meet and greets, giving consumers the opportunity to commit to an increased value upfront and bringing in a level of security and stability for the organiser.

    On PayTM Insider’s revenue model

    Event organisers, artists, and brands can engage with us in various ways, depending on the services required for a particular event or project. We work across various capacities – ticketing model, co-promoter deal, marketplace for brands to reach out to consumers, brand partnered IPs, and platform-centric brand associations.

    On the whitespace areas going forward

    Tier II and III markets are where we see decent ticket pricing, people opening up to live entertainment, and an increased interest in F&B and lifestyle experiences.

    On how Paytm Insider leverages technological innovations

    We always emphasise looking for technology solutions to help put on the best experiences for attendees. We have adopted tech solutions that enable turnstile tables at entry, RFID (radio frequency identification) cards for seamless purchases at events, accreditation solutions for managing access and manpower at events, and digital entry setups that reduce scanning of tickets and make entry smooth at events.

    We also have a completely automated onboarding platform for event organisers to list and manage all aspects of their events, including an automated billing system.

    On the number of events done each month and revenue run rate

    We have about 700–800 events monthly across categories.