Category: Over The Top Services

Mumbai: The National Poker Series India, hosted on PokerBaazi, is expected to commence its third edition in 2023. The National Poker Series India has had tremendous success in the last two editions. The overwhelming participation was not just restricted to the metros; even tier two and tier three cities saw an impressive number of players playing and winning the medals thereby proving the growing popularity of poker across India.

The company said that the tournament’s year-on-year growth has been an eye-opener for many, with the 2021 edition registering 83,000 entries and last year’s edition drawing as many as 96,000 entries. The National Poker Series, since its inception, has glorified the heroes of Indian poker and recognises the skill involved in this mind sport.

In the last two editions, Maharashtra (94) and New Delhi (82) have been leading the medal tally, with Rajasthan (46) and Uttar Pradesh (41), as well as Haryana (39) completing the top five. While states have been giving each other a run for their glory, individual players have also ensured that they give each other cut-throat competition.

In 2021, Mohd. Azhar Tak (3) – Rajasthan, Ankit Wadhawan (3) – Punjab, Kritagya Sharma (3) – New Delhi lead the medal tally. Whereas in 2022, Shagun Jain (6) – Rajasthan, Dhaval Doshi (4) – Maharashtra and, Rohit Begwani (4) – Rajasthan completed the podium positions with an even higher count of medals.

Poker, the company added, is fast capturing the minds and imaginations of people all over India, including prominent influencers and podcasters. People are posting on social media platforms about how the game is fun and thrilling and at the same time teaches so many valuable life lessons. Poker has transcended boundaries in the west, whereas India is now fast catching up to the idea of poker as a sport. With the tournament likely to see more participation, even from the hinterlands of India, the National Poker Series will continue with its tradition of giving an opportunity to its podium finishers to compete in the world’s largest international poker tournament—in Las Vegas, Nevada.

Mumbai: Netflix founder Reed Hastings has stepped down as co-CEO. Ted Sarandos and Greg Peters are now co-CEOs. Hastings is now executive chairman. In a blog post, he said that he is following the lead of other founders like Amazon’s Jeff Bezos and Microsoft’s Bill Gates.

“I’m so proud of our first 25 years, and so excited about our next quarter of a century. We can do so much more to better entertain the world and deliver more joy to our members.

“Our board has been discussing succession planning for many years (even founders need to evolve!). As part of that process, we promoted Ted to co-CEO alongside me in July 2020, and Greg to chief operating officer – and in the last 2½ years I’ve increasingly delegated the management of Netflix to them.”

He added that it was a baptism by fire, given covid and recent challenges within the business. “But they’ve both managed incredibly well, ensuring Netflix continues to improve and developing a clear path to reaccelerate our revenue and earnings growth. So the board and I believe it’s the right time to complete my succession.

“Starting today, Greg Peters will step up from COO to become Ted’s co-CEO. Going forward, I’ll be serving as Executive Chairman, a role that founders often take (Jeff Bezos, Bill Gates, etc.) after they pass the CEO baton to others. Ted, Greg, and I have been working closely together in different capacities for 15 years. As is common in long, effective relationships, we’ve all learned how to bring out the best in each other. I look forward to working with them in this role for many years to come.”

He praised Sarandos and Peters for developing great trust and respect for each other through their collective successes and failures. “In addition, they can always be relied upon to put Netflix’s interests first. These qualities — combined with their complementary skill sets, deep knowledge of entertainment and technology, and proven track record at Netflix — create a unique opportunity to deliver faster growth and greater success long term with them as co-CEOs.

“Looking back, Ted had the early foresight and skill to push into original programming, changing our trajectory as a company. He then moved quickly to expand into international originals, film, animation, and unscripted — bets that have helped broaden our content slate and which took courage given all the skepticism. Greg has been instrumental in driving our partnerships, building and launching advertising, pushing us into deeper personalisation, rebuilding our talent organisation and helping to strengthen our culture. He also spent several years in Japan, launching our early efforts in Japanese originals as the country’s general manager, and is currently building out our games initiative.”

He explains that he will be helping them and that, like any good chairman, he will be a bridge from the board to them. “I’ll also be spending more time on philanthropy and remain very focused on Netflix’s stock doing well.”

“Also, today, we have made Bela Bajaria chief content officer and Scott Stuber chairman of Netflix Film. It’s been amazing to see the enormous strides we’ve made across TV and film under their leadership.

“We start 2023 with renewed momentum as a company and a clear path to reaccelerate our growth. I’m thrilled about Ted and Greg’s leadership, and their ability to make the next 25 years even better than the first.

“Here’s to the next chapter of Netflix and our leadership.”

Mumbai: Launched in March 2020, Koo is the second-largest micro-blogging platform available to the world – offering 20+ global languages. Following Twitter’s acquisition by Elon Musk, rivals are looking to take advantage. One of them is Koo. An innovator of language-based microblogging, Koo is an inclusive platform that provides an easy-to-use interface, free verification, edit functionality, and multilingual posting.

The platform Koo co-founder Mayank Bidawatka explains that it is simple, transparent, secure and free for all users across the globe, built with the intention of creating the most inclusive community in the world. Koo is an independent startup backed by global investors including Tiger Global and Accel Partners. To date, it has over 60 million downloads and is used in over 100 countries.

Indiantelevision.com caught up with Bidawatka. Koo is the brainchild of founders Bidawatka and Aprameya Radhakrishna who wanted to create a platform to discover and connect people with similar interests and languages. Bidawatka is also the co-founder of Vokal, an expert-based vernacular Q&A platform in Indian languages. He has also co-founded Bombinate Technologies- the holding company that builds products for Indian vernacular audiences. Vokal and Koo are products of the same company

 As a serial entrepreneur, Bidawatka was a part of the foundation and core team at ‘redBus’- the world’s largest online bus ticketing platform. Soon after which he co-founded The Media Ant- a media discovery tool that aggregated all the ad spaces in India along with Goodbox, Vokal to name a few.

Bidawatka is a graduate of the Asian Institute of Management (AIM), Manila. Before embarking on his entrepreneurial journey, he was a banker at ICICI Bank. He is an angel investor who has invested in startups like Vogo, TapChief, Third wave, Loca, Yolo Bus and Glamyo, and many more.

Edited Excerpts: 

On how the idea of launching Koo came about

We created a multilingual micro-blogging platform to help unheard voices on the internet. We noticed that 80% of India and the world spoke in a native language other than English. While the global platforms did a great job at connecting English-speaking users, a deeper experience was needed to connect native language speakers. Content and connections in native languages were very sparse on Twitter because of broken flows.

After talking to many users and studying existing micro-blogs, we created a prototype in Kannada (one of the native Indian languages) and launched it in March 2020. Over a week they had more content in Kannada on Koo than existed on Twitter. That’s when we realised that our thesis was right.

We want to create the most inclusive social platform that could be home to billions of users worldwide. A safe space for everyone irrespective of their identity or beliefs. A public platform that’s deeply rooted in the values of responsible freedom of speech.

On Koo’s investors and their expectations

Koo has some of the most prolific investors. Some of them include Accel, Tiger Global, Kalaari Capital, Blume Ventures and Dream Incubator to name a few. Prominent personalities backing Koo, include former Indian cricketer Javagal Srinath, BookMyShow founder Ashish Hemrajani, Udaan co-founder Sujeet Kumar, Flipkart CEO Kalyan Krishnamurthy and Zerodha founder Nikhil Kamat. They believe and are invested in our vision to create the most inclusive social platform that could be home to billions of users worldwide. A safe space for everyone irrespective of their identity or beliefs.

On the progress that has been made since launching in 2020

Today we are the second largest micro-blog available to the world. We are present in over 20 languages and have seen 60 million downloads. Over 8,000 eminent personalities are on the platform. We have over 100 features and they include unique features that no social platform in the world has. 

We offer multiple channels to serve users. We operate in multiple countries. or a young startup like ours, we are proud to have gotten to this so soon. 

On the USP of Koo vis-a-vis other microblogging platforms like Twitter

The biggest difference between Koo and Twitter lies in our philosophy. Our mission is to unite the world in spite of the language barriers. Today the world speaks thousands of languages. We want to help everyone talk to each other irrespective of their language. All the features outlined in the blog are a result of our focus on this mission:

We help users select a language of their choice when they log in. We show them an entire list of creators they can follow (people tab), in their language. No other social platform does this the way we do. In their create section they can create a message and post it in their native language. They can also post the same message in multiple global languages, helping them reach out to much larger and more diverse language communities. No social platform in the world has this feature and ability. It’s our patent pending product flow.

Moreover, we help users consume these posts in a language of their choice through the ‘translation’ functionality.

These features help users connect with each other irrespective of the language they speak. Global sports superstar Ronaldinho joined the platform on 24 November and he posted in multiple Indian languages and English. Now you won’t see him do this on any other platform, including Twitter and Instagram. This is what sets Koo apart from all social platforms in the world! Felipe Neto and many other celebrities have started posting in multiple world languages on Koo.

We are true to our mission in uniting the world in its languages and despite language barriers.

 Apart from this, we have many new features unique to Koo. We offer multilingual posts, 10 profile photos vs one on other platforms, an immersive profile page, and 10 image attachments vs four on Twitter. In addition, we offer longer videos for free vs paid for as per Twitter blue. We also offer edit functionality, scheduling posts feature, and discovery to new creators through the ‘New’ tab. Then there is a talk-to-type feature where creators can create a post by speaking out their message. There is also a daily summary of statistics every day sent to creators. We also enable all users to get self-verified and prove they are human in a very simple and elegant way within seconds, for free. Whereas Twitter will charge its users eight dollars every month for the same thing!

 We are very transparent as a company. We have published our criteria for getting verified on our site. Our algorithms are public. No social platform in the world has done this. We are a neutral organisation. We don’t tell our users what to do and what not to. You may have noticed recently that Elon Musk asked users in America to vote for the Republican party if they hadn’t decided yet. That’s a big bias and a social platform can’t and shouldn’t impose its inclinations on its users.

There’s a long list of such things that set Koo apart from Twitter.

On consumption patterns being seen on the app

Users can follow from among millions of creators or 1000s of topics. Power users spend hours on the platform engaging with their favourite creators and topics. Conversations around day-to-day news, culture, poetry, spirituality and entertainment amongst various others are the most popular form of content that is being consumed by users.

On how several politicians joining Koo validated its strategy

Koo is a very user-focused organisation. Users want to connect with eminent personalities such as celebrities, politicians, sports stars, and soap opera stars etc. It’s important to help these eminent personalities to connect with their followers. Koo enables this in a seamless way and with the ability to create and communicate in multiple languages so they cover as many followers in as many regions as possible.

You won’t see any Indian platform with as many eminent personalities from India, using the platform. This is all organic behaviour. Today Koo boasts of some of the most prominent names from across the spectrum, 20+ opposition parties, leaders from the ruling party, union and chief ministers and local leaders. All of this gives the users and us confidence in the platform’s unique proposition and promise.

On video content playing an important role in Koo

Yes. These are more engaging for sure. We have a lot of video content on the platform. Be it youtube links or videos created on the platform. We will also add short videos shortly given the short attention span of users.

On confronting fake news and hate speech

Koo is a public platform built with a ‘user first approach’. Every decision is always made using a user first lens. The platform believes that the laws of the land must be followed as far as content moderation is concerned. This is done over and above its own community guidelines related to hate speech, fake news and misinformation.

 The Voluntary Self-Verification function of Koo aids in reducing user anonymity and the presence of nuisance creators. Additionally, Koo has also signed the Voluntary Code of Ethics created by the Internet and Mobile Association (IAMAI) – which aspires to the fair and ethical use of social media during elections, and the platform is committed to following all directions given by the Election Commission of India without delay. Koo is a social media intermediary that just hosts and transmits content provided by users; unless compelled by law, it does not evaluate the veracity of the information or make any changes to content. Koo is dedicated to giving users a secure, stable, and trustworthy interface, and as a result, allows users to access reputable third-party resources for the purpose of fact-checking. Back in May 2022 Koo, issued a community advisory and also roped in prominent third-party fact-checkers that are listed are Press Information Bureau, Navbharat Times, Aaj Tak and Google Fact Check.

On how Koo upgrades itself through new features

We talk to users, and have our own lists of new ideas and bugs that need to be fixed. These are prioritised in terms of severity, excitement for community and differentiation from competitors and then built.

On the monetisation strategy

We are very well capitalised right now and hence continue to focus on growth, consolidation, creator happiness and introducing new exciting features. Profitability is not the goal for the next few years in a market that needs a product like ours. We also recently opened up for the brands to advertise on the platform. In the three months of monetisation we have over 50 brands advertising on the platform. These include Amazon Prime Video, Star Sports, Myntra, Fan Clash and Zupee.

We are also looking to create a platform which can help users and creators to benefit from the monetary exchange happening between the platform and the advertisers.

On expansion plans

Yes. Koo is the future of micro-blogging. Koo as a platform is a strong alternative to Twitter. Our plan is to take our product to the rest of the world to enable users to communicate in a language of their choice. We focus on what matters most in a social media or blogging platform – the end user. Koo is a simple and transparent user-friendly platform focused on creating an inclusive community.

As a testament to the platform’s growth, Koo has amassed two and a half million new users within 10 days of its launch in Brazil. With a stable infrastructure in place to handle a surge of users from across the world, the company has made it easier than ever to migrate with the ability for users to import tweets and follower lists from Twitter to a Koo account, eliminating the need to start from ground zero.

We are the most inclusive social media platform and have built Koo with the mission of uniting the world despite language barriers. We truly enable the world to connect and interact with each other.

We now have an architecture where we can launch a language overnight. We have multiple global languages and will launch many more languages that are spoken by over a million users in the world.

On the challenges being faced as Koo rapidly scales up

These aren’t challenges as much as things that are new to us. We are now learning about new cultures and policies around the world. The team is also expanding and we are working on a world clock instead of just the Indian time zone.

Mumbai: As per the State of Mobile 2023 Report by Data.ai (formerly App Annie), OTT platform MX Player has further cemented its leadership status with yet another milestone. The report stated that MX Player ranked #1 in India beating Hotstar, Zee5 and JioTV and is ranked #3 worldwide, after YouTube and Netflix, in terms of downloads in video streaming. The entertainment super app has seen consistent successes in 2022 with an extraordinary slate of MX Original Series from Campus Diaries to Aashram Season 3 to Dharavi Bank amongst many other top-rated series. 

Since its launch in February 2019, MX Player continues to witness exponential growth given the rise in OTT content consumption in India. Known for its superlative narratives in diverse genres catering to vast age groups, MX Player ranked #4 in India by MAU by likelihood of use amongst the age group of 18 to 24 years. While it ranked #9 in India in terms of top apps by monthly active users (MAUs), it managed an impressive ranking of number #3 amongst the most searched iOS AppStore keywords in 2022 in the entertainment OTT category. 

The OTT platform has not only established a stronghold in India but strengthened its base in the global entertainment market and is ranked #3 worldwide and is #4 in Singapore in terms of downloads. It also has a global reach of 17+ markets that includes UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Sri Lanka, and Maldives amongst others.

Commenting on the report, MX Player chief operating officer Nikhil Gandhi said, “2022 has been a defining year for MX Player for many reasons. From understanding the pulse of the viewers to creating diverse content, we focused on establishing the platform for giving a holistic user experience. The growth has been phenomenal and we’re proud to have rightfully worked towards fulfilling our mission of providing entertainment to the masses, large and wide. We’re privileged to be acknowledged and trusted as a go-to-platform for entertainment and are encouraged to offer top-notch engaging content in the coming years.” 

According to the report, 11 per cent growth was witnessed in app downloads in 2022 as a total of 255 billion new apps were downloaded by iOS, Google Play, and third-party users. The data also highlights the jump in the time spent by users, which encompasses five hours per user daily which accounts for a total of 4.1 trillion hours by users collectively. The State of Mobile 2023 report provides an in-depth analysis of the spending by users. It mentions that $167 billion was spent on app stores, while India would be #44 largest countries globally for an enormous $336 billion being spent on mobile ads in 2022.

MX Player is the homegrown streaming platform from Times Network, and the Time Group also achieved a staggering rank #8 in India amongst the top companies app by download.

Mumbai: Disney+ Hotstar announced the trailer of its latest romantic drama Dear Ishq. Set against the backdrop of an Indian publishing house, the platform tells the story of two completely opposite personalities who walk this simple journey of life, unknowingly falling for each other.

The show, directed by Atif Khan and produced by Yash Patnaik and Mamta Patnaik of Beyond Dreams Entertainment Private Limited, is set to premiere on Disney+ Hotstar on 26 January.

The series, which stars Kunal Verma, Vikas Grover, Kishwer Merchant, Jyoti B Banerjee, Puneet Tejwani, Roma Bali, Beena Mukherjee, Buneet Kapoor, Kavereet Ghosh, and others, is set to entertain audiences with a gripping storyline and massive twists and turns.

Talking about Dear Ishq, director Atif Khan added, “Dear Ishq is a classic tale of hate to love romantic love story and I am sure that the masses will enjoy the ego clashes, fights and process of understanding and love that will develop between the Asmita and Abhimanyu. Although a tale of opposites attract, the show is centered around the world of a publishing house, thus bringing unique elements and an engaging plot to the storyline. Moreover, I am elated to associate with a platform like Disney+ Hotstar again that always aims to provide unique and entertaining stories to their audiences.”

Talking about his character, actor Sehban Azim said, “I play Abhimanyu Razdan, A self-made man who’s quite successful at an early age. The blue-eyed boy of Indian publishing. Known for his best-selling romance novels. He’s drunk on his success…not at all a quintessential guy, he’s rather callous and egoistic. He isn’t anything like the emotional and sensitive men he writes about in his novels but quite the opposite and that’s the most interesting part about my character. Just imagine how he’d be if he falls in love. It’s challenging to be the kind of character that I’m always intrigued about. It’s interesting to be someone like Abhimanyu and the way he is. It’s an absolute delight to have Atif Khan as my director. I love the vision and the details he brings-in to Abhimanyu and the story.  And I’m glad to have Niyati Fatnani as my co-actor, she’s perfect as Asmita. Also, this is my first association with Disney+ Hotstar and Inspire Films and I am happy to have the opportunity to be a part of the platform and this show. It’s beautiful shooting with this team. Kinda very eager, excited and a bit nervous for the viewers and my wonderful fans to see something new, something I’m loving right now.”

Talking about her character, Niyati Fatnani said, “Asmita Roy is a Bengali girl who is an award- winning literary editor. She is an honest, talented girl and is a fan of classic writers and storytellers like Premchand, Rabindranath Tagore etc. She is a very today woman who is independent and will voice out her opinions and will not tolerate injustice of any kind. This is why she openly disregards the new generation writers and their stories as she finds such stories are very superficial and has no depth or doesn’t give any useful message to readers.”

Mumbai: Unravel Data, which is a DataOps observability platform built to meet the needs of modern data teams, today announced that Zia Mansoor has joined the company’s board of directors. Mansoor currently serves as Microsoft VP of data, AI. He has extensive expertise in go-to-market strategy and providing product and solution leadership across operational databases, analytics, AI/machine learning, data governance, and business intelligence solutions.

“We are excited to welcome Mansoor to our board. He’s had tremendous success enabling customers to build efficient and scalable solutions while instilling a strong data culture within organisations. His appointment reflects our strong relationship with M12, Microsoft’s venture fund, a key investor in Unravel. We look forward to working together as Unravel continues to help organisations efficiently deliver data outcomes and effectively control skyrocketing cloud compute and storage costs,” said Unravel Data CEO Kunal Agarwal.

He has held various positions at Microsoft for the last 15 years. Prior to his current role of leading worldwide data and AI commercial business, he led Microsoft Canada’s largest team of technical professionals as vice president of customer success. He has helped numerous organisations accelerate their journey to the cloud and realise potential across all Microsoft commercial solution areas, including modern workplace, Azure (app development and infrastructure, data and AI), business applications, and security.

“I am excited to work with Unravel Data, which has proven itself to be a fast-growing data observability company. Alongside my fellow advisors, I look forward to helping drive innovation in its data operations solutions. I have long admired the team, their work, and how they are leveraging AI to meet the growing opportunities for the modern data stack,” he said.

Founded by Kunal Agarwal and Dr. Shivnath Babu, Unravel Data understands that the exponential growth of data combined with the broad adoption of the public cloud requires an entirely new way to manage and optimise the data pipelines that support the real-time analytics needs of today’s data-driven enterprises. Numerous Fortune 100 companies, including two of the top five global pharmaceutical companies and three of the top 10 financial institutions in the world, rely on Unravel Data to gain unprecedented visibility across their data stacks, proactively troubleshoot and optimise their data workloads, and define guardrails to govern costs and improve predictability. Customers who have deployed Unravel have been able to double productivity of data teams and ensure data applications run on time, while scaling costs efficiently in the cloud.

Mumbai: Entertainment format creator and distributor Fremantle Finland has announced the appointment of Seija-Liisa Eskola as the head of scripted. She will be responsible for the development and sale of drama series.

She has both been involved in the concept development and worked as an executive producer in Soundtrack of Love (Yle/Finnish Broadcasting Company), Welcome to Texas (MTV), Happy Hour of the Wolf (Yle) and Man in Room 301(Elisa Viihde), which was the first Finnish series acquired by the BBC.

She joined Fremantle from Warner Bros. ITVP, where she was head of scripted.

Commenting on her appointment, Eskola said, “I am very excited about my new role. It is like coming home, as I used to work with the company and the daily drama series Secret Lives as a director many years ago. Fremantle has a large drama selection and is also the number one in Finnish daily drama, so this is the perfect environment to develop new Finnish scripted series. I want to use my long experience in drama development and have intensive cooperation with directors and editors.”

Fremantle Finland CEO Jarkko Luoma said, “In recent years, Fremantle has grown significantly internationally in drama production. This trend can also be seen in Finland, and we want it to continue on this path. We wanted a top drama professional and Eskola is exactly the right person for the job! She is a great addition to the Fremantle family.”

Mumbai: The Pretoria Capitals, a JSW-owned franchise, has announced its sponsors for the inaugural season of the SA20. Dafabet, Greenpanel, Vision11, and Jacaranda will be on the Pretoria Capitals’ match and training jerseys during the course of the tournament.

Online betting company Dafabet has been named the title partner of the team for the upcoming season. As a part of the association, Dafabet’s logo will be seen on the front of the Pretoria Capitals’ match and training jerseys.

Dafabet head of sponsorships John Cruces said, “We’re very happy to be partnering with the Pretoria Capitals in the inaugural season of the SA20. We really believe the tournament is going to be a success and expect to see it continue for many years. We wish the team the best of luck for the tournament.”

Meanwhile, fantasy sports platform Vision11 has come on board as the official partner. Vision11’s logo will feature on the side of the team’s cap as a part of the partnership.

Vision11 director Parth Rawal said, “This opens up a brand new horizon for us. We are delighted to sponsor a top T20 franchise like the Pretoria Capitals. The SA20 is a great concept and I’m sure together, we will reach greater heights.”

The Pretoria-based team have also signed Greenpanel as co-partner and Jacaranda as their official radio partner. While Greenpanel’s logo will be sported on the top right of the chest, Jacaranda’s logo will be seen at the back of the team’s camp and helmet.

Pretoria Capitals CEO Dhiraj Malhotra said, “As we embark on a new and special journey, we are delighted to have Dafabet, Vision11, Greenpanel and Jacaranda as our partners for the SA20. All our partners will certainly help us accentuate the Capitals’ brand as we expand our footprint outside of India. We look forward to working closely with our partners to achieve our desired objectives.”

Mumbai: JSW Sports has announced the signing of a multi-year deal with kabaddi player Pawan Sehrawat. As part of the association, Sehrawat’s commercial and brand partnerships will be managed exclusively by JSW Sports.

With an already existing investment in the Pro Kabaddi League with the JSW Sports franchise Haryana Steelers, the company is looking to further expand its impact on the sport and contribute to the growth of the game throughout the year by bringing on board the flagbearer and one of the most iconic kabaddi players in the recent past.

Sehrawat, who holds the record for the most raid points in a single PKL match (39 points), finished with the most raid points for three consecutive PKL editions from Season 6 to 8. Sehrawat was also part of the gold medal-winning Indian team at the South Asian Games 2019 and led the Indian Railways to the team’s fourth consecutive title victory at the Senior National Kabaddi Championship earlier this year.

“We are delighted to welcome Sehrawat to the JSW Sports family. Pawan has a strong presence among a large fan community and kabaddi community. We are keen to build a brand around him just like we have done for Olympic Gold Medallist Neeraj Chopra and witnessed a tremendous increase in his brand value through the year beyond marquee events. We are looking forward to a long and fruitful association with Pawan,” said JSW Sports COO Divyanshu Singh.

Sehrawat expressed, “JSW Sports is one of the frontrunners in the sports marketing industry and I am thrilled to be associating with them. The organisation has helped several sports stars grow their brand value, and in the right manner, and it is something I am keen to do, besides contributing to the overall growth of kabaddi in the country. I am certain that this association with JSW Sports will be a fruitful one.”

JSW Sports also handles commercial partnerships for Neeraj Chopra, Jemimah Rodrigues, Sakshi Malik, Axar Patel and several other Indian athletes.