Category: Over The Top Services

Mumbai: Pocket FM has made a remarkable achievement as its blockbuster audio series “Insta Millionaire” has surpassed over Rs 30 crore in revenue. With over 900 episodes, this extensive storytelling has taken the world by storm and surpassed 300 million plays across English, Hindi and Tamil, clocking over 3.5 billion listening minutes.

Commenting on the success of the blockbuster show, Pocket FM SVP-content and strategy Ashu Behl, said, “Our audio series offer long-form storytelling that engages and captivates our listeners. ‘Insta Millionaire’ has been a massive success, and we’re thrilled to see a growing appetite among our audience for unconventional genres like sci-fi, fantasy, and thrillers. In fact, some of these series are generating the same level of demand and revenue as any popular web or TV shows. With the increasing adoption of audio, we firmly believe that audio storytelling will emerge as another mainstream category of entertainment. At Pocket FM, we’re excited to be leading the change and can’t wait to see the future of entertainment unfolding with audio series.”

Swapnil Jain, the writer who scripted the storytelling for Insta Millionaire, elaborates that the captivating story of “Insta Millionaire” follows the journey of a young man named ‘Lucky’, as he rises from rags to riches in a thrilling game of luck. Despite his humble beginnings and struggles, Lucky remains strong and selfless, keeping his hardships hidden from his love-life, even when his girlfriend cheats on him. 

“As a storyteller, Insta Millionaire’s success is an achievement that has allowed me to spread my wings and soar to greater heights. Pocket FM has given me the opportunity to share my passion for storytelling with a wider audience. With their immense support, writers like myself can bring our tales to life, captivate listeners with every word and share it with the world,” Jain added. 

The gripping storyline of “Insta Millionaire” has resonated with listeners of various ages, but has especially struck a chord with younger audiences. With a staggering 80 per cent of its listeners falling between the ages of 18-35, this audio series has become a major source of entertainment. 

Beside Insta Millionaire, Pocket FM boasts a collection of over 1500 audio-series. It has a library that includes an extensive range of audio series catering to a wide variety of genres, from romantic tales to spine-tingling thrillers.

Mumbai: The Internet is a vast ocean made up of cluttered sources of information. Finding the right information in a comprehensive manner is a challenge to users. Once you find the information its credibility and bias is a big question. Enter TECHLUSIVE.in, the new technology platform from India’s Digital organization, IndiaDotcom Digital Private Ltd. (IDPL), a Zee company.

IDPL announced the rollout of TECHLUSIVE.in, setting a curtain-raiser to the fourth Bollywood Life Awards, held on 24 March 2023. The new platform is here to provide technophiles and netizens with comprehensive and unbiased insights into personal technology.

Keeping true to its credo of providing “well-rounded coverage of technology through unbiased updates, analyses and expert commentaries”, TECHLUSIVE will provide a personalised tech experience through user-friendly features such as product guides and reviews about the latest smartphones, gadgets, gaming, apps etc.

Catering to the English And Hindi audience, the tech platform comes in a fresh, user-friendly interface and presents well-researched content divided into varied sections of the website, including news, mobiles, gaming, reviews, photo and gallery and videos. This allows netizens and technophiles to enter the world of the latest unbiased tech news, ratings, and reviews and empowers them to make informed decisions. It also aims to resolve all tech-related queries related to finding the best deals, telecom plans, and much more.

TECHLUSIVE is not only about technology, but also focuses on users making their decision about their next buying devices or gadgets, by providing in-depth product information, specifications, pricing, user ratings & reviews.

Emphasising on the key features of Techlusive.in, IDPL CEO Devadas Krishnan said, “Through Techlusive.in and other digital properties, IDPL is creating opportunities for the brands to showcase their product capabilities. We are enabling this using the best industry practices and our unique digital brand solutions opportunities. All this through our unbiased coverage of the technology industry, and keeping our 300 million plus unique monthly users informed of the latest trends and developments.”

IDPL CCO Roshan Tamang added, “We look forward to primarily focusing on tech news and the latest developments that the user can use. With deeply-researched and authoritative content, Techlusive.in is among India’s top sources of tech news and a technology category leader among early adopters, savvy technophiles and casual readers alike. To attract more eyeballs and keep them engaged on the platform, we are taking the Video First approach, complemented by other multimedia surround sound, including voice, video, data stories and other engaging formats.”

Mumbai: Junglee Games has announced the elevation of Kapil Rathee to the position of co-founder. The elevation recognizes Rathee’s exceptional contribution to the business as he continues to be an integral part of the company’s executive leadership team.

Having joined the team in 2015 as vice president of product, Rathee was promoted to Junglee’s chief product officer in 2017 and president in 2018. Previously, he held strategy & business consultant roles in his career and also founded TapAndEat, an F&B tech startup. Rathee has helped Junglee scale new heights with his growth mindset, strategic data-driven solutions and strong leadership abilities.

Speaking about the announcement, Junglee Games founder and CEO Ankush Gera said, ” Rathee and I have been working together for the last 8 years and have been looking to build upon opportunities to further strengthen our partnership, and collective impact. Rathee’s contribution to Junglee Games has been phenomenal and his dedication deserves this recognition. I couldn’t be happier for him and I look forward to seeing him grow in this new role. With the industry witnessing rapid growth, at Junglee we are confident about our approach towards investing and rewarding exceptional human capital within the organization.”

Rathee added, “I’m excited and privileged to continue my incredible journey at Junglee Games in this new role.  While I’ve always operated from an ownership mindset, it is heartening to see the growth-centric culture in the organization. This elevation is an opportunity to build from a more strategic vantage point.  As we continue to see incredible scale in the business, my focus is to accelerate our current trajectory and make Junglee’s brand synonymous with skill gaming.”

Mumbai: OTTplay, India’s first AI-powered one-stop destination for streaming, content, reviews, and recommendations, is all set to divulge the first edition of the OTTplay Changemakers Award, on 26 March 2023, at the JW Marriott in Mumbai. This will be a marquee event that will honor and celebrate the outstanding talents who are driving a creative  revolution in the entertainment sector. Winners from 30 categories will be felicitated during the ceremony.

The award ceremony will honor under 40 disruptors from the entertainment industry. The ceremony will be a star-studded affair featuring some of the A-lister celebrities and influencers who have proven the mettle of their talent in their art industry. The event will bring together trendsetters from regional cinema, business leaders, content creators, and tech enablers.

Talking about the award, OTTplay c0 founder and CEO Avinash Mudaliar said, “The  award will felicitate the trendsetters, the disruptors, the entertainers, the round pegs in the  square holes, who believe in exploring diverse mediums to entertain the viewers. Being the debut edition of the OTTplay Changemakers Awards, we will recognize and appreciate the feats  achieved by the innovators and influencers. With this inaugural edition of the OTTPlay Changemakers Awards, we aim to create an entertainment legacy of excellence for the years to  come.”

Get ready to experience the groundbreakers of the entertainment industry at the OTTplay changemakers awards. The award will focus on segments across entertainment, films, OTT, production, fashion, social influencers, etc.

OTTplay transitions from a content discovery engine that curates content from 60 per cent Indian and  international OTTs to a streaming platform that allows audiences to access their favorite content from 15 different OTT platforms with a single subscription. The premium subscription platform,  OTTplay premium, which includes the availability of over 20,000 shows, web series & movies from 15 different OTTs at an affordable price is truly standing tall to their claim mazey karo multiply.

Mumbai: disguise has announced a new collaboration with NVIDIA to integrate the NVIDIA Omniverse platform with disguise’s platform for immersive experiences. Creatives will soon be able to connect their preferred digital content creation (DCC) tools, like Maya, Cinema 4D, 3ds Max and more, in a unified production pipeline. This connectivity allows for easier and quicker changes, enhanced content production, the ability to work in full fidelity and a lower barrier of entry for accessing media and entertainment workflows.

Today, content creators are required to keep up with fast-paced on-set changes, multiple versions of content and unfamiliar workflows. With multitudes of DCC tools for both 2D and 3D content creation existing separate from rendering tools and applications, more unified content management workflows and solutions are needed.

disguise has a 20-year history powering the world’s most spectacular visual experiences including live concerts for artists like Beyonce, location-based experiences like Illuminarium, virtual productions for Netflix and Amazon Prime, extended reality stages for companies like Siemens and Verizon and broadcast coverage for ITV and TUDN. disguise is a production platform delivering the next dimension of visual experiences, bridging the physical and the virtual. Its combination of 3D visualization software, cloud solutions, platform, hardware and services provides creatives and technical teams with the ability to realize any creative vision – no matter the complexity.

NVIDIA Omniverse is an extensible platform enabling individuals and teams to build custom 3D pipelines and simulate large-scale virtual worlds faster than ever. With Omniverse, 3D design teams can work across multiple software suites to collaborate in real time in a shared environment.

“By opening up the production pipeline to standard DCC tools, the available talent pool grows dramatically, overcoming talent shortages across media and entertainment. This is the rising tide that lifts all boats. The integration with NVIDIA Omniverse connects content creation tools to industry-leading real-time engines such as Unreal Engine, and opens up future avenues for connecting AI-assisted content creation workflows that are evolving rapidly and taking the industry by storm,” says disguise chief product and technology officer Raed Al Tikriti.

The integration builds on disguise’s existing RenderStream capabilities, which is a bi-directional protocol transporting rendering information between third-party render engines and disguise. RenderStream allows for greater synchronicity of content and tracking data across the production workflow as well as the seamless merging of the physical and virtual worlds.

Additionally, through the connection to disguise’s cloud platform, remote teams and productions can easily collaborate. This suite of applications includes disguise Drive for unified upload and storage, and Previz for importing, previsualizing and sharing 3D interactive scenes for any production.

“Today’s toughest content production challenges require improved productivity and efficiency,” says NVIDIA vice president of Omniverse platform development Richard Kerris. “Through the combination of disguise and NVIDIA Omniverse, technical and creative professionals can take their 3D visualization and virtual production workflows to the next level.”

A preview of the integration will be shown at NVIDIA GTC on 23 March at 1 p.m GMT in the session titled ‘How to increase productivity in Media & Entertainment with NVIDIA-enabled end-to-end workflows’.

Mumbai: In the digital landscape, creators have a powerful impact and influence on people worldwide. Women, in particular, are carving out a unique niche but are yet to receive their due recognition.

coto is committed towards building a safe and free social community platform for women based on Web3 principles. To ensure participation across the platform’s female members, coto will allocate a majority of tokens through reward-based referral program, coto Gains.

Through coto Gains (tokens), creators can benefit from economic growth and help empower women financially. This program will enable coto to give back to the community and establish a participatory ecosystem for its members.

As an early agency collaborating with coto, Collective Artists Network understands the possibilities that Web3 opens up for the creator economy. This token-led partnership announcement shows that coto and Collective Artists Network are further strengthening their commitment to creator monetization.

coto and Collective Artists Network are partnering to empower women creators and nurture their entrepreneurial aspirations. The new tokenized program enables the agency and creators to earn rewards while building the platform collaboratively. The program rewards members for their work and contribution. Members earn tokens by referring new members, content creation and engagement. They can redeem them for Fiat or access to new benefits and features.

On coto, women from diverse socio-cultural and economic backgrounds come together to build unique communities and foster collaborations in a safe environment. The platform enables women to join or create interest-based, connection-based, open or closed, and public or private communities.

In addition to receiving tokens, creators will also be enrolled in the Spotlight program. This program will offer both short-term and long-term benefits that help creators succeed with their communities.

As part of the new creator onboarding process, coto will provide personalized guidance to creators on how to create content for their communities. Creators will also receive marketing support through social media mentions, brand associations, press coverage, event partnerships, and a comprehensive approach to increase awareness of their communities. Additionally, creators will have exclusive access to all the new commerce features being developed by coto, such as social, fan, and service features, and will be rewarded with coto Gains (tokens) through referrals on the coto platform.

Most importantly, these creators will also receive additional airdrops of tokens based on milestones and events. These coto Gains (tokens) can be used for community building and engagement.

coto founder & CEO Tarun Katial expressed his excitement about the extended partnership with Collective Artists Network and shared, “‘Partnership with a purpose’ has been our mantra for growth. We are thrilled to collaborate with Collective Artists Network to provide a platform for women to build their communities and earn from them. This partnership not only creates a safe and responsible environment for women, but also empowers them through ownership and entrepreneurship. Our goal is to create a level playing field and offer women creators equal opportunities to succeed on the platform.”

Collective Artists Network founder & CEO Vijay Subramaniam said, “At Collective Artists Network, we believe in growing the creator economy and that will only be possible if all creators are provided with equitable opportunities for them to showcase and monetize their content. We hope that our partnership with coto will amplify the voices of creators from different genres. Our new initiative aims to create long-term rewards for creators and encourage growth.”

Mumbai : Zee5 is celebrating the success of its marquee, original Tamil content lineup, which includes titles such as ‘Vilangu’, Ayali’and ‘Paper Rocket’.  Zee5 has captured the hearts of Tamil audiences all over the world, with a 54% increase in viewer base and a 63% increase in active user base in the Tamil region over the last year. The amount of time spent watching Tamil content per day has increased by 23%.

Zee5 expanded its content library by entering the Tamil entertainment industry last year with a diverse slate of Tamil originals starring the best of industry talent. Zee5’s Tamil slate garnered popularity and praise from consumers and critics alike for authentically bringing to life the cultural nuances of the region through fresh plots and compelling narratives. Vilangu and Ayali are the first two titles to enter the 100 million streaming club, with ‘Paper Rocket’, ‘Valimai, Yaanai’, ‘Coffee with Kadhal’, and ‘Veetle Vishesham’ following closely behind.

Speaking on the success, Zee5 India chief business officer Manish Kalra said, “We, at  Zee5, are happy to receive an encouraging response at the very onset of our journey in this region. The advantages of following a consumer-first approach in curating the Tamil slate has worked successfully for us, taking us closer to the hearts of the Tamil audiences. Our growth is a testament to our market understanding in identifying and catering to audiences’ entertainment needs with increased choices like exclusive originals, blockbuster movies, international sports, TV+ content at different price points allowing them to explore and engage. Going forward, our focus will remain on sustaining the growth trend and scaling up our investments in the Tamil entertainment industry. We appreciate the support from the creative ecosystem and look forward to more collaborations as we bolster our Tamil content line-up with real, relatable and quality storytelling.”

Zee Entertainment Enterprises Ltd. south chief cluster officer Siju Prabhakaran said,”We have sojourned in the OTT space with a very confident outlook and understanding of the market. Our creative experimentation this year has had us pushing the envelope and presenting unconventional narratives that transcended traditional barriers of what people expect on OTT. Ayali, for instance, with its poignant take on girl child education, may not have ticked every box for an OTT show but the way it has caught on with audiences is heartening and opens up interesting new spaces for us to build characters and content in. On the other hand, Paper Rocket spoke to the young, millennial audiences, taking them on a joyride of emotions, entertainment and excitement. We are proud to have built a library of content that caters to the diverse tastes of our viewers. Going forward, the idea is to continue innovating, experimenting and produce compelling stories that are true to the land, have a strong moral and cultural compass, help our viewers navigate change by offering a fresh perspective and above everything else, bring people together.”

‘Sengalam,’ starring the immensely popular Kalaiarasan and Vani Bhojan, is the next exciting content offering on Zee5 Tamil. The show, written and directed by SR Prabhakaran, is rooted in Madurai culture and revolves around three brothers from a powerful family on a mission for vengeance, as well as the intriguing dynamics of politics and power-play between them.

According to industry reports, Zee5 is the fastest growing OTT platform in India, with diversified content across 100+ taste clusters and a focus on real, relevant, and resonant storytelling.

Mumbai: Victor Tango Entertainment and NewsLaundry have collaborated to produce compelling, credible, and investigative stories based on facts and extensive research.

The projects will be co-produced by Victor Tango and G.O.A.T. Studios. This partnership brings together organizations that have much in common, as well as experience and expertise in different fields.  They will bring films and series that cover true crime, human interest stories, historical fiction, events of military significance and sports dramas that rely heavily on first-hand accounts, intense and credible investigative reports and exclusive information on some of the most riveting and dramatic stories that surround us.

Makers behind the recent hit espionage series Mukhbir – The story of a Spy, Victor Tango Entertainment has established a name for itself in the industry through quality content creation, events and productions. It has working relationships in place with key players like Netflix, Zee 5, Viacom 18, Amazon Prime Video, MX Player, TVF, Sony BBC Earth and Disney among many others. Multiple award-winning properties like Times of Music, Mukhbir, It’s Not That Simple, MTV Nishedh, and Litkids have come from the Victor Tango stables.

“These productions (films and series) will be based on investigations, human interest stories and ground reports that the award-winning team of journalists and producers at NewsLaundry have been doing since the last decade. The objective is to create compelling content that creates a lasting impact. Expect this collaboration to keep you entertained, informed but most important of all interested in true stories.” said  NewsLaundry CEO Abhinandan Sekhri.

Commenting on the partnership,Victor Tango founders Vaibhav and Tabassum Modi said “We are passionate about telling stories of real India, real people. Through our alliance with NewsLaundry, we are tapping into stories seeped in empathetic journalism and thorough research. Our creative credentials and production know-how across genres will bring these stories home to all sorts of screens.”

Victor Tango Entertainment has under their belt a repertoire of content across scripted and non-scripted genres and their projects have been recipients of many awards including Filmfare OTT Awards, Asian Academy Creative Awards, Wow Awards Asia, Hitlist OTT Awards, Minnesota Webfest, EEMAX Global Awards and AFAQS Foxglove Awards to name a few.

G.O.A.T. Studios has been founded by Roopak Kapoor, Prashant Sareen and Avalok Langer. Roopak and Prashant are also the co-founders of Small Screen, which produces award-winning factual content for channels such as Discovery, NGC and History TV18. Avalok is an author, former investigative journalist and an award-winning filmmaker. G.O.A.T. ‘s vision is to produce impactful, insightful and thought-provoking stories that lean on facts and entertain like fiction.

Mumbai: Animeta, the AI-powered creator tech company, has aimed to bring a ‘studio model’ in the creator economy business, with a view to bringing about a greater degree of organization into the space. The company announced the first set of Animeta Exclusive Creators. The company began operations a month ago and within the first month’s time, they have onboarded many creators whose total monthly viewership across social media platforms is 1 billion+ & cumulative subscriber base is 50 million+.

Content viewership has witnessed a sea of change in recent years, as there is a strong focus on meaningful value from the content viewed, instead of passive, meaningless viewing. With that view, the company is focused on key 16 content categories which make up over 80 per cent of social media viewership. The first set of creators features five of these categories which include automobile, travel, people & vlogs, science & facts and food & drink.

Digital content creators face multiple challenges including –  a lack of structured banking & financial assistance, no proper creative & production support, no business intelligence to grow scientifically; and thereby the market stays unorganized and does not produce many professional creators. And then there is the pressure to constantly create content. Most creators are hobby/passion creators turned into circumstantial entrepreneurs. Management of all of these aspects of the content business is a daunting task for the creators.

“Reinventing themselves in every new video is a constant challenge that creators face”, said Animeta CEO Devdatta Potnis, “and we are developing a content strategy engine to primarily address that creator problem. We come on board as exclusive partners, providing the entire media, brand, strategy, financial & content muscle so that the creators can only focus all their energies only on the one thing they love to do which is creating content.”

The first list of Animeta exclusive creators include Lakhneet Vlogs fame Lakhan Rawat and Neetu Bisht Rawat, a fun Indian couple who love to prank each other, create daily vlogs with their family and give couple goals to their audience, Motorbeam & FK-R founder Faisal Khan, GetSetFly Media founder Gaurav Thakur, widely known for his authentic content around Science, Space, Technology & facts, Manoj Malhotra an avid traveler and vlogger who has covered 50 countries in the last 14 years & is known for his Youtube channel – Travelling Mantra & one of India’s food channels FoodieWe, created by the trio Onkar, Mukti and Gautam, who create playful and energetic content around food challenges and contests.

Animeta is  truly a creator company which invests in creators, and acquires exclusive 50 per cent rights in all their content from the past, present and the future, also their brand & talent rights; thereby focusing on a holistic growth & monetization plan so that the creators can focus only on creating content, while the company takes care of everything else and grows their business. In addition to the content expertise that the Animeta team brings to the table, the AI-powered tech platform offers a distinct edge to Animeta’s offerings.

“We intend to bring about a meaningful difference in the lives of the Animeta Exclusive Creators while making them multi-platform. Each of the creators comes with a unique edge and Animeta will ensure that we make them grow holistically”, said Animeta COO, Vipasha Joshi.

Animeta has been founded by Anish Mehta & has two of the biggest media names, Rajesh Kamat & Sameer Manchanda as its founding investors. The company has mighty plans for the creator economy and intends to bring about a fully organized value chain in this passion driven business.