Category: Over The Top Services

Mumbai: Setting a new benchmark in the Indian Esports industry, Jet Skyesports, the leading Esports tournament organiser in South Asia has unveiled its latest IP – the Skyesports Masters which is not only the country’s first-ever franchise-based Esports league but also the biggest gaming tournament to date in India with a whopping Rs 2 crore prize pool.

The groundbreaking league will feature a total of eight franchise teams comprising the biggest national as well as international names in CS:GO, and will happen as an on-ground event (LAN) with a live audience in Mumbai, India.

By leveraging its position in the market to unlock revenue streams for all eight franchised teams in the Skyesports Masters with sponsorships, merchandise sales, and media rights deals, Jet Skyesports will act as an enabler for the creation of a sustainable ecosystem for Counter-Strike in the years to come.

 Sharing his thoughts on the creation of the Skyesports Masters and its vision, Skyesports CEO and founder Shiva Nandy said, “The Skyesports Masters is set to redefine and raise the bar for Esports in India. With our franchised system, we have found eight fantastic partners to be a part of the inaugural season of the league. Our goal for the league is not to just create one of the grandest tournaments for audiences to enjoy but also to build a viable ecosystem for Esports organisations while unlocking many revenue streams for them. This is the need of the hour for the Indian Esports industry as a lot of organisations are reeling under huge losses and we hope Skysports Masters can be the much-needed game changes for the industry.”

The Skyesports Masters league will kick off with the cafe qualifiers followed by the main event in Mumbai. Here, the eight franchise teams will battle it out in front of a live audience to choose the ultimate “Skyesports Masters.”.

In order to provide the emerging and highly talented gamers of the country a platform to showcase their talent, Jet Skyesports has tied up with local gaming cafés across 20 different cities such as Chennai, Delhi, Bangalore, Hyderabad, Pune, Mumbai, Ahmedabad, and several others, to scout for the best CS:GO players during the qualifiers. The Skyesports Masters will provide franchise teams an option to add the best of the scouted players from the qualifiers to their star-studded rosters.

Commenting on the unique format, JetSynthesys CEO of gaming division  Anuj Tandon added, “Over the years Skyesports has hosted various tournaments in association with some of the popular games. Counter-Strike has been at the heart of India’s gaming café culture for decades and Skyesports’ association with CSGO will usher in a revival of the game ahead of the release of Counter-Strike 2. It’s a significant milestone for us as we gear up to bring forth Skyesports’ first-ever franchised esports league that will see a lot of talent emerge and contribute to the growth of the Indian esports industry at the grassroots level.”

In spite of being a traditional Esports title, CS:GO is still a prominent part of the Esports ecosystem with more than 36,00,000 players playing the game in March of this year.

Active Player

The schedule for the qualifiers, exact venue, and ticketing information will be announced soon on Skyesports’ Instagram, Twitter, Facebook handles. Fans who won’t be able to attend the event live can tune into the electrifying action of the league live on the official Skyesports YouTube channel in multiple languages.

SkyeSportsindia

Mumbai: Mumbai’s NESCO Center in Goregaon was filled with music enthusiasts as the city hosted its first-ever Road to Ultra event. The festival brought together international artists and performers  to celebrate electronic dance music and showcase their talent in a live music event.

The festival’s main stage featured popular performers like The Afrojack, KSHMR, and James Hype, along with musicians Siana Catherine, Teri Miko, Cesqeaux, Chico Rose, and MYKRIS, covering various musical styles. There was also a dedicated stage for up-and-coming DJs to showcase their skills. It was a dynamic celebration of music and talent, with a diverse range of genres on display.

The attendees were also treated to a wide range of food and beverage options from popular vendors. The organizers ensured that the event adhered to strict safety and security measures, with a team of trained personnel overseeing the proceedings. The festival-goers enjoyed a hassle-free experience with on ground medical assistance and emergency response teams on standby.

NESCO Events VP Kumar Razdaan, “We are elated by the tremendous response that Road to Ultra has garnered in Mumbai! The event was a resounding success, and we extend our heartfelt gratitude to the music aficionados of Mumbai for their unwavering support. Our vision was to create an unparalleled and unforgettable experience for our attendees, and we are thrilled to have accomplished that feat. Our dedicated team put in relentless efforts to ensure seamless execution of the event, and we are ecstatic with the outcome. We are committed to bringing more world-class events to Mumbai, and continuing to offer the city the finest music and entertainment experiences.”

Spacebound director Karan Singh said, “We are delighted to have Nesco as our venue partner for the Road To Ultra 2023 Mumbai Edition. Our collaboration with Nesco contributed to the event’s spectacular success and left a lasting impression on Mumbai’s music fans. We committed to bringing Road to Ultra back to India in the coming years, as fans impatiently await the announcement of the next edition.”

The pulsating beats of the music festival reverberated through the halls of Nesco Exhibition Centre no. 4, the chosen venue for Road To Ultra 2023. Nesco, renowned for its corporate events, is now transforming into an entertainment hub, showcasing its versatility by hosting thrilling events like Road To Ultra and more. The festival brought a new energy to Nesco, adding a vibrant chapter to its evolving identity as a prime destination for entertainment in Mumbai.

Mumbai: OTTplay Premium, India’s first AI-powered OTT subscription, recommendation  and content discovery platform, has announced its seventeenth OTT partner – FanCode. FanCode is India’s premier  sports destination committed to giving fans a highly personalised experience across different sports in  international and domestic competitions.  

OTTplay Premium, in collaboration with FanCode, intends to cater to sports enthusiasts by offering  interactive live streaming, fast interactive live match scores, in-depth live commentary, fantasy sports  data and statistics (Fantasy Research Hub), expert fantasy tips, sports updates, and much more.

Commenting on the collaboration, OTTplay CEO & co-founder Avinash Mudaliar said, “We are  pleased to announce the addition of FanCode to the OTTplay portfolio. Sports is one of the world’s  fastest-growing forms of entertainment, with the Indian sports streaming industry estimated to reach $3.6 billion by 2024, rising at a CAGR of 23.3 per cent between 2019 and 2024. While sports on OTT platforms is  still a fairly new phenomenon, it has already demonstrated significant development in terms of revenue  creation and audience engagement.”

“Adding FanCode to our offering would empower OTTplay to interact with our target audience in a more  immersive manner. With the addition of this sports platform, we are now better positioned to meet the  needs of our ever-growing and increasingly diverse customer base. This move will allow us to provide our  customers with an even more comprehensive range of sports content and services, making OTTplay an  attractive option for sports fanatics around the world,” he further added.

OTTplay premium CBO Inderpreet Singh said, “We have been working ceaselessly to set the framework for such exciting partnerships, while also providing our viewers with the  greatest possible experience. We are now bringing sports to the masses, which is a huge step forward for  us. We hope to break the mold and broaden the reach of sports through this collaboration by providing live streaming & live scores. The collaboration would also enable us to connect with sports enthusiasts  across India.”

FanCode co-founder Yannick Colaco said, “We are delighted to be partnering with OTTplay in  offering FanCode on their platform. This partnership will help us continue to drive to our goal of providing  sports fans access to great sporting events from India and across the world.”

OTTplay Premium provides a range of OTT platforms, such as Sony Liv, Zee 5, Lionsgate Play, SunNxt, Hallmark Movies Now to name a few. In addition to FanCode, users can get access to 16 additional OTT platforms through OTTplay Premium subscription. The subscription would enable viewers to stream  content directly on the platform – thus offering a one-stop OTT destination.

The OTTplay premium AI powered recommendation engine monitors and analyses user activity on the platform, then displays tailored suggestions based on user preferences. Through its catalogue pages, users  can easily determine where & what content to consume of their interest.

OTTplay evolved from a content discovery engine that curates content from more than 60 Indian and  worldwide OTT to a streaming platform that allows consumers to enjoy their favorite content across 16  OTT platforms with a single subscription. The premium membership site, OTTplay premium, which offers 20,000+ titles, web series, and movies from 17 different OTT at an affordable price, certainly lives up to their claim Mazey karo multiply.

Mumbai: Prime Video, India’s most loved entertainment destination, has announced the global premiere of its first local true-crime docu-series, Dancing On The Grave. The investigative unscripted series takes a deep-dive into the spine-chilling murder of Shakereh Khaleeli, that took place in the early 90’s in Bangalore. Produced by India Today Originals Production, written and directed by Patrick Graham, and co-written by Kanishka Singh Deo, Dancing On The Grave will exclusively premiere in India and across 240 countries and territories worldwide on 21 April. Dancing on The Grave is the latest addition to the Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in a single membership for just Rs 1499/ year.   

Woven together through archival footage, news clippings, interviews and dramatisations, Dancing on the Grave, delves into the sudden disappearance and grisly murder of Shakereh Khaleeli (maiden name Namazie), a well-known and wealthy heiress from a respected family. The 4-part docu-series investigates the mysterious murder through exclusive interviews of the key personnel in the events as well as by some who were at peripheries. It also features the perpetrator himself and goes beyond the already known facts about the event, digging deep into the murder that shook the nation, almost 30 years ago.

“Sometimes, facts are stranger than fiction. And documentaries provide a window into the social fabric, ethos and mindsets of people; they can be stimulating and thought provoking.  At Prime Video, we are continuously working towards bringing differentiated and compelling content that caters to our diverse customer base. We have seen a growing interest in documentaries, especially in the crime genre, and are excited to bring Dancing on the Grave – our first Indian, true crime Original series to audiences across the world,” said Prime Video head of India originals Aparna Purohit. “Making of this docu-series has been an incredibly enriching journey which entailed detailed and painstaking research and indagation. We are happy to have partnered with India Today Originals Production, who are experts at bringing news stories and features to the audiences. Their vision for Dancing on the Grave resonated with us and we felt that it’s a story that needed to be told.”

India Today business head originals and special projects Chandni Ahlawat Dabas said, “The India Today Archives are a treasure trove of data, documents, facts and figures. When the team came upon the material available on this case, our team was convinced that this was a story that needed to be told. This led to all-consuming research that had the team literally knocking doors in far-flung places across the nation. Over 22,000 pages on the case were read in detail, interviews of over 57 people were conducted adding to more than 300 hours, and travel was undertaken across the length and breadth of the country to bring together the unknown facts about the case. A huge amount of work and effort has gone into bringing this docu-series together and I am happy that we are partnering with Prime Video to bring this story to audiences worldwide.”

Mumbai: BookMyShow Stream, India’s largest home-grown transaction-video-on-demand (TVOD) streaming platform has been leading the mantle since its launch in 2021 and growing the category through an extensive catalogue of bespoke global entertainers coupled with the ease of convenience of the ‘pay-per-view’ model that is driving fast adoption, far and wide.

To cater to India’s multilingual and diverse audience and expand the horizon of content consumption though quality and premium additions to India’s watch-list, BookMyShow Stream, from the house of BookMyShow, India’s leading entertainment destination has partnered with VROTT, a subscription-based streaming platform to offer its most entertaining global titles dubbed in these native languages on the platform.

Through the partnership, consumers on BookMyShow and BookMyShow Stream will get first access to VROTT’s coveted, premium movies and TV-series in foreign languages that have witnessed high interest levels across the globe, now available in India, dubbed in native languages on the platform.

The first slate of acclaimed and latest premium releases from VROTT that will be available on BookMyShow Stream across Apr-July 2023 including seasons one and two (newly released) of the acclaimed TV series Welcome to Texas, Over Water and Victor Lessard as also sought after film titles including Burial, Red Ghost and The Grandson. Apart from being available in its original language (English, French, Russian, Finnish, Flemish and Hungarian), the content will also be available in dubbed native languages including Hindi, Tamil and Telugu catering to various pockets of the social fabric of India.

Speaking on the partnership with VROTT, BookMyShow COO-cinema Ashish Saksena said, “Over the past few years, cinephiles are becoming highly content-focussed and language-agnostic, increasingly opting for international content whether subtitled or dubbed and available in local languages. The appetite and palate of the Indian consumer has grown and evolved to encompass global content across various genres, blurring geographies significantly. High-quality storytelling and production has been the holy grail of content that is most sought-after and garners highest interest levels always. At BookMyShow Stream, our focus has been on bridging this gap of availability of global content in India in a manner and format of convenience for the user, offering the choice of paying for exactly what one wants to watch, when he/she wants to watch it. Through our partnership with VROTT, we are delighted to widen our global content slate further to include intriguing international titles and make them available in native languages for a diverse and multilingual Indian audience. We continue to strive to deliver an unparalleled content viewing experience, elevating the standard of entertainment in India to new heights and enhance the TVOD experience for people across the country.”

Adding to this, VROTT and VR Films and Studios Ltd founder Manish Dutt said, “With regional internet penetration growing at over 50 percent, localization of content and OTT apps are going to play a key role in maximizing content investments. All eyes will be on regional content to capture the next 100 million VoD subscribers. VROTT will focus to capture the emerging interior B & C markets by adding Malayalam, Kannada, Bangla, Marathi, Gujarati, Punjabi languages as well.  Our partnership with BookMyShow Stream will help achieve the target and this partnership would help VROTT in extending its consumer base to TVOD market along with the SVOD market as well.”

Through the partnership, these compelling global films and TV-series will premiere exclusively on BookMyShow Stream. The association will also bolster BookMyShow Stream’s curation of versatile content for its consumers further solidifying its position as the go-to TVOD platform in India.

As the popularity of TVOD spreads across regions in India, several studios and production houses are recognizing the potential of tapping into this market of selective and enthusiastic viewers who are willing to pay for high-quality content. BookMyShow Stream has rapidly established itself by offering a diverse selection of handpicked global content, ranging from films to long-form series.

With over 2,000 titles available since its launch in February 2021, BookMyShow Stream features a specially curated library of some of the best, celebrated and award-winning content from around the world and India that users can ‘Rent’ or ‘Buy’ and watch. The platform uses over two decades of BookMyShow’s rich user understanding and data insights to focus on personalized content discovery with access to a finely curated selection of on-demand content from across the world.

Mumbai: Zee Music Company, a division of Zee Entertainment Enterprises Ltd, has announced the renewal of its licensing agreement with two of the world’s largest digital content-streaming companies, YouTube, and Meta (formerly known as Facebook). The deal will allow both platforms to continue offering high-quality music content from Zee Music Company’s rich catalogue of over 11,000 songs.

With an increasing number of audiences tuning in to Indian music from across the globe, the inclusion of the latest music libraries from India will allow users and YouTube Shorts creators to stay up to date with the latest music trends and styles. With its massive user base, YouTube remains one of the largest digital content platforms in the world, and the ongoing collaboration between the two companies is set to elevate the music experience for its users. Additionally, songs on short-format video platforms often receive a new lease of life when picked up by multiple popular creators, leading to renewed interest and wider popularity.

Zee Music Company’s extensive music collection has already garnered over 290 billion views across its YouTube channels with 130 million plus subscribers being a testament to its enduring popularity. As part of the deal, users can continue to use Zee Music Company’s entire catalogue to create multiple social experiences across YouTube as well as Meta platforms, such as Facebook and Instagram.

Talking about the deal, Zee Music Company chief business officer Anurag Bedi said, “We are thrilled to continue our partnership with YouTube and Meta. Both platforms have proven to be invaluable partners for us, helping us reach new audiences and connect with fans in new and innovative ways. We look forward to working together to continue delivering high-quality music content to our shared users. We aspire to continue pushing the boundaries, leveraging new revenue streams and collaborations in the ever-evolving digital music ecosystem.”

Amongst one of the youngest and India’s second largest music labels – Zee Music Company has a rich catalogue across many different genres including film and non-film music, as well as devotional and pop music in more than 22 languages. In the last fiscal year, the label has released over 2500 new songs.

The renewed deal comes at a time when the music industry is experiencing rapid growth in the digital space. The inclusion of the latest music libraries from India on both the platforms is a significant step towards promoting the diversity and growth of the music industry.

Mumbai: The Chennai Super Kings vs Rajasthan Royals TATA IPL 2023 match on JioCinema clocked the highest-ever concurrent viewership.

JioCinema broke all previous records as the concurrent viewership touched 2.2 Crore when CSK skipper Mahendra Singh Dhoni gave a glimpse of the good old days of thrilling finishes.

But Rajasthan Royals seamer Sandeep Sharma nailed a couple of perfect block-hole deliveries to earn a three-run victory for Rajasthan Royals over Chennai Super Kings in a close IPL encounter at the Chepauk on Wednesday. The nail-biting second innings garnered the highest viewership recorded ever in this season of the Indian Premier League.

The numbers for JioCinema are way bigger than what Disney+ Hotstar had when it had the streaming rights for IPL. The early matches on JioCinema are doing far better than the final encounters of the past on Disney+ Hotstar. In terms of engagement, JioCinema continues to set new benchmarks every day. The streaming app has been adding millions of new viewers for IPL on daily basis.

The highest viewership recorded on Disney Hotstar was 1.86 crore during the final match of the 2019 season.

JioCinema’s free streaming of the TATA IPL 2023 for all viewers in India has resulted in a record-breaking number of views in the first week – over 550 Cr. This followed a robust first weekend which amassed 147 Cr. views, yet another record for being the highest-ever opening weekend for the TATA IPL on digital. Additionally, JioCinema has registered the highest-ever number for any apps installed.

In terms of sponsorships and advertisers, JioCinema has been far ahead of the TV rights holders for IPL. The streaming app has roped in 23 marquee sponsors for the tournament, along with most top brands in the country as advertisers.

Viewers can continue to watch their preferred sports by downloading JioCinema (iOS & Android). For the latest updates, news, scores, and videos, fans can follow Sports18 on Facebook, Instagram, Twitter and YouTube and JioCinema on Facebook, Instagram, Twitter and YouTube.

Mumbai: Disney Star, the official television broadcaster of TATA IPL 2023, has clocked an astounding 6230 crore minutes of watch time for the opening 10 matches. With a cumulative reach of 30.7 crore viewers for the first 10 matches, the broadcaster has garnered 23 per cent more viewers compared to the previous IPL edition. This reach happens to be the second-highest ever in IPL history. Disney Star has demonstrated its commitment to delivering an uninterrupted and seamless viewing experience with its fan-first approach, creating a compelling, engaging, and interactive product. The TVR among affluent male urban sports audiences has grown by more than 20 per cent in comparison to the last edition.

Disney Star head of sports Sanjog Gupta said, “We are elated with the overwhelming response to Disney Star’s broadcast of Tata IPL 2023. Following on from a great opening, viewing figures continue to break records registering the second-highest reach and watch time for the first ten matches in IPL history (excluding the Covid period). This is a testament to the relentless effort and investment by Disney Star in growing cricket fandom through its compelling marketing campaigns, world-class coverage, and enhanced storytelling. We are grateful for the continued love and support Star Sports receives from fans as their preferred destination. The peak concurrency on TV for the opening match of 5.6 Cr – the highest ever in IPL history (excluding Covid times) – demonstrates the power of IPL combined with Star Sports in aggregating viewers at the same time.”

Star Sports has provided viewers and fans with an unmatched viewing experience, free of latency issues and an uninterrupted feed, along with superior audio-visual quality. The broadcaster has introduced the latest technological advancements, including Dolby Atmos audio, interactive features with Airtel Digital TV and Tata Play, an ambience feed, live subtitling, and enhanced technology like Holobox, Traxis, and Hawkeye 4K Cam, to transform households into mini-stadiums providing every second of the high-octane action live to the television screens. As part of its #MySocietyStadium initiative, legends of the game, who are part of the broadcaster’s commentary panel, have been joining fans for match screenings to transform society into a stadium.

Star Sports has been at the forefront of fuelling fandom for sports. Initiatives like creating region-specific feeds in nine languages, a decorated ‘Star Cast’ comprising of world-class former cricketers, on-ground experiences like the ‘Fan Bus’, the launch of the largest school Cricket quiz, ‘The Incredible League Quiz’, among others have generated tremendous response and ensured that the focus remains on television during the tournament. ‘Ask Star’ returns in a new avatar where fans can pose to commentators questions that they always wanted to know about, giving another opportunity for fans to join the live broadcast. 

The ‘Shor On, Game On!’ campaign by Star Sports generated significant excitement and support before the tournament. The campaign captures fans’ passion, excitement, and togetherness, driving their favourite cricketers to achieve incredible moments on the field. 

Star Sports is thrilled with the promising viewership numbers on the opening day and opening week of the tournament and remains committed to providing fans with a host of engaging content that brings them closer to the marquee tournament. For the opening match, the broadcaster witnessed an enormous 31 per cent growth in TV ratings along with a growth of 20 per cent in reach compared to last season. Additionally, Tata IPL on Star Sports delivered 14 crore viewers on opening day with a peak concurrency of 5.6 crores and an engagement of 76 minutes. Star Sports is optimistic that its efforts will continue to keep fans glued to their TV screens and create an unforgettable viewing experience that celebrates the spirit of the TATA IPL 2023.

Mumbai: The demand for freebies is a universal trait, and Indians are no exception. With most subscription-based services coming with a hefty price tag, many people struggle to afford the cost of frequent movie theatre trips or multiple streaming subscriptions. So, how do they manage to watch their favorite content? Many resort to downloading free versions of the desired content from platforms like Telegram and Torrents.

Recognising this trend, Amazon miniTV seized the opportunity to make people aware of their free entertainment service and create a buzz by bringing back the legendary action star – Suniel Shetty in the recently released series, “Hunter Tootega Nahi Todega.” Using his famous dialogue from the series, “Rokna Hai Toh Thokna Padega,” with a twist, the actor breaks the link and asks audiences to access the show without any cost. Taking a unique approach, when the users click on the links for movies/series were surprised with a video message from Suniel Shetty as ACP Vikram, urging them to break free from illegal downloads and watch quality content for free on Amazon miniTV.

This unique campaign has generated a lot of excitement and showcases Amazon miniTV’s commitment to providing top-notch entertainment without breaking the bank. So why not check out “Hunter Tootega Nahi Todega” and other great shows on Amazon miniTV? It’s free, fun, and you might just discover your new favorite series! Always stream responsibly!

Hunter – Tootega Nahi Todega features Suniel Shetty as ACP Vikram Sinha, Esha Deol as Divya (freelance journalist), and Rahul Dev as Police SHO Hooda, the cast of the series also includes Barkha Bisht, Karanvir Sharma, Mihir Ahuja, Teena Singh, Chahat Tejwani, Siddharth Kher, Gargi Sawant, Smita Jayakar, and Pawan Chopra. The action-drama series, ‘Hunter Tootega Nahi, Todega,’ is streaming live, on Amazon miniTV exclusively for free, accessible with the click-of-a-button on Amazon’s shopping app, Fire TV, desktop.

Mumbai: Media insights firm Ormax Media has released a whitepaper titled ‘English Content in India: No Longer Niche’, which reveals how English content has managed to grow its audience base, and move from niche to mainstream in recent years, especially with the rise of OTT consumption in India. The whitepaper, commissioned by Sony Pictures Television (SPT), is based on extensive audience research conducted by Ormax Media in 2022. The findings reveal that that the size of the English (and other international languages) audience in the OTT category stands at a healthy 85.2 million adults (15 years and above). Of these, 42.7 million are SVOD (pay) audiences, up from only 19.1 million before the pandemic – a staggering growth of 124 per cent in less than two years.

Ormax Media conducted a nationwide audience research comprising of focus groups & in-depth interviews (40) and online surveys (1,400), covering a mix of metros, mini-metros and small towns across India.

The whitepaper highlights salient features of English content that differentiate it from Indian content, such as imaginative concepts, better graphics & VFX, attention to details, unpredictable plot points, realistic storytelling and consistent quality across seasons. The findings of the report also challenge the myth that English content only targets a niche audience in India and is not a subscription driver for pay platforms. The whitepaper explains how the rise of dubbing, in Hindi, Tamil, Telugu and other Indian languages, has been instrumental in unlocking a huge market for English content in India, outside the six metros, where such content has traditionally been watched.

Some important highlights of the whitepaper:

1. There’s been a staggering 124 per cent growth in the English content SVOD audience in India since the start of the pandemic.

2. 65 per cent of urban Indian SVOD audiences (15 years and above) are watching English content, in English or in a dubbed language of their choice. The availability of English content in Indian languages has helped fuel its consumption over the last two years.

3. English content features high on the list of subscription drivers, highlighting its ability to drive SVOD subscriptions & retention.

4. A segment of young audience (median age 25 years), “Lockdown Millennials”, have started watching English content on OTT in the last two-three years, and are sampling a wide variety of formats and genres, beyond just tentpole properties.

5. Nine English SVOD originals crossed the 10 Mn viewer mark in India in 2022, compared to five in 2021 – underscoring the consumption growth in the category.

Speaking about the findings of the report, Ormax Media, founder & CEO Shailesh Kapoor said, “Over the last two decades, there has been a popular perception in the Indian M&E industry that English content is niche and targets only a segment of the Indian audience within the upper echelons of the socio-economic spectrum. However, the growth in the consumption of locally dubbed English content has made the ‘language factor’ virtually non-existent over recent years. This report offers a reality check to all stakeholders who still consider the English content audience a small market.”

Sony Pictures Television VP distribution Sonika Bhasin said, “There has been a significant evolution of the English content category in India, from the days of solely being available on linear television, to the current rise of streaming platforms. We wanted to understand this evolution, so that we can engage in more informed conversations with our business partners. We believe there is tremendous opportunity to further grow this market given the appeal English content has in the OTT space.”

The whitepaper ‘English Content in India: No Longer Niche’, can be downloaded here.