Category: Over The Top Services

Mumbai: Trzy Innovationz, a prominent entertainment solutions provider, recently celebrated its 15th year of operation with a spectacular feature on the Nasdaq billboard in Times Square, New York, USA. They are now the first ever company in the Indian entertainment industry to unlock this achievement. This milestone is a testament to the company’s commitment to innovation and excellence in the entertainment industry.

To commemorate this remarkable feat, Trzy Innovationz launched a new vertical, Trzy-X, which offers the most advanced and innovative technologies for promotions and aims to set new benchmarks in the entertainment and marketing industries. Trzy-X provides state-of-the-art solutions, including augmented reality experiences and sky projections that can transform conventional events into unforgettable experiences. This exciting new offering demonstrates Trzy’s ability to adapt to changing times and provide unique solutions to its clients.

Trzy Innovationz has been synonymous with creating larger-than-life experiences that leave an indelible impression on its audiences since its inception. Its portfolio includes successful execution of hundreds of film promotional events, brand associations, and corporate gatherings. The company has earned the trust of renowned production houses such as Dharma productions, Zee studios, Fox studios, Sony pictures etc. and OTT platforms such as Amazon Prime, Jio Cinema, Zee5, and more.

Trzy’s promotional activities are legendary, with events such as the logo launch event using drones for the movie Brahmastra, the Guinness World record of taking maximum selfies in three minutes with Akshay Kumar for the promotions of the film Selfiee, and a unique entry of Akshay Kumar by landing a paramotor in a university campus for Selfiee promotions. Trzy also organized a mega concert called “Makkar Nights” with actor Ranbir Kapoor and Music director Pritam in Delhi, leaving no stone unturned in creating unforgettable moments.

Trzy Innovationz director Chaitanya Bagai expressed his elation on the company’s remarkable achievement, saying, “We are proud to have completed 15 years of exceptional service to the entertainment industry. Our commitment to creating unforgettable experiences for our clients has been unwavering. With Trzy-X, we aim to push boundaries and create experiences that leave a lasting impression on our clients and their audiences.”

In conclusion, Trzy Innovationz’s 15-year anniversary milestone and the launch of Trzy-X demonstrate the company’s dedication to providing innovative solutions to its clients in the entertainment industry. The company’s ability to adapt to changing times and offer unique solutions has helped it secure its position as a leader in the entertainment industry. With Trzy-X, Trzy Innovationz is poised to continue creating experiences that are nothing short of extraordinary.

Mumbai: ZEE5 Global, the world’s largest streaming platform for South Asian content, is proud to announce its collaboration with the Mayor Of London as the official OTT presenting partner for the ‘Eid In The Square’ event held on 29th April 2023 at the Trafalgar Square. With the event in its 18th year, the annual celebration following Ramadan was bigger than ever, and witnessed one of its best turnouts till date, with thousands present at the venue to celebrate the festival with the Mayor of London, Sadiq Khan.

Hailed as one of the biggest community-based events in London, this year it was all about celebrating family, education and innovation. The event saw both London residents and visitors explore the best of Islamic art, history, and culture. On the main stage, a captivating blend of contemporary and traditional performances thrilled visitors, while food stalls from around the world offered an enticing array of culinary delights.

It was all about celebrating the culture and the community and ZEE5 Global didn’t miss the opportunity to add to the experience. Visitors were presented with an array of fun-filled and interactive activities. Exciting games like digital spin the wheel and the cash-grabbing machine entertained the audiences as they stood a chance to win subscriptions and goodies from the brand. Quirky and colorful photo booths made for the perfect opportunity to capture the best moments from the event spent with their friends and families.

ZEE5 global chief business officer Archana Anand said, “We have always believed in providing the finest entertainment that celebrates culture and diversity. As the world’s largest streaming platform for South Asians, we are pleased to have been associated with this initiative that gave us an opportunity to celebrate the festival of Eid along with the community. We extend our heartfelt gratitude to the Mayor for this initiative.”

The Mayor of London, Sadiq Khan, said: “I am thrilled that Londoners and visitors of all faiths and none joined together in Trafalgar Square for our annual Eid in the Square festivities. The success of this event once again demonstrates that London’s diversity is our greatest strength, and something to be celebrated at every opportunity as we build a better London for all. It was inspiring to see people of all backgrounds enjoying the food, music, and activities, and embracing the rich traditions of the Muslim community in the heart of our capital following Ramadan. From my family to yours, Eid Mubarak!”

Eid on the Square is a flagship event organized by the Mayor of London to celebrate Eid al-Fitr, marking the end of Ramadan. The event brings together people from diverse backgrounds to celebrate and share the joy of this special occasion. This year, with ZEE5 Global’s partnership and the innumerous exciting attractions that were lined up, the event proved to be a unique and unforgettable experience for all attendees.

Mumbai: Sportiqo is India’s first blockchain-based fantasy cricket platform that also functions as a stock exchange app. The app allows people to invest in cricket players based on their on-field performances.

On Sportiqo, when a fan’s chosen players perform well, they get awarded financial dividends based on their knowledge and analysis of the sport.

Based on a beta launch, Sportiqo already has nearly 55,000 active users and it is forecasted to raise the figure to over five million active users by 2027. They have raised $1.25 million (Rs 10 crore) from angel investors in a pre-seed round, with an emphasis on user acquisition in its initial post-launch phase.

Also, they have recently signed on Robin Uthappa as the brand ambassador and have launched a digital campaign called “Khel On, Trade On”, the first from the month-old organisation. With the IPL season in full swing, they are further investing in digital marketing and have launched a YouTube series with anchor Salil Acharya and Ayaz Memon.

Indiantelevision.com caught up with Sportiqo co-founder & chief product officer Anindya Kar and discussed with him about the significance of this app.

Edited excerpts

On launching Sportiqo and the USP of the application

We launched our operations in India in February. So far, we have nearly 100,000 active users post the beta launch. The unique selling point of Sportiqo is a virtual stock market platform but with cricketers instead of stocks. Sportiqo’s performance ranking algorithm assigns a value to each cricketer’s on-field performance which can then be traded like a stock. This unique gaming platform enables one to pick and choose top players, basis their knowledge and analysis of the sport. 

On the technology used in the Sportiqo app?

At Sportiqo we use a combination of Web2 technologies used in financial markets to facilitate fast and secure transactions as well as blockchain-based Web 3 technologies to ensure transparency and trust in the platform. All our player stocks are implemented as ERC-20 tokens on Polygon so that anyone can verify the transactions and see what is going on in the platform.

On the reasons or benefits for people to invest in digital applications

Digital applications offer convenience in terms of access, usage and control. They can be accessed and used from anywhere, anytime with a mobile device or a computer. This makes them very appealing to users who want to save time and effort. Digital applications are constantly evolving and improving, which can drive innovation and creativity in organizations. Investing in digital applications can help organizations stay ahead of the curve and be more competitive in their industry. Overall, investing in digital applications can offer a number of benefits to individuals and organizations, from cost savings and efficiency to scalability, customization and innovation.

On the growth or revenue target for the platform

According to a report by Deloitte, the Indian fantasy sports market is valued at Rs 34,600 crore and is estimated to grow Rs 1,65,000 crore by 2025 at a CAGR of 38 per cent. We aim to raise 8-10 million dollars in the next three-six months. This will help us meet our targets of acquiring one million users and executing trades worth Rs 500 cr by the end of 2024.

On the marketing initiatives for the application during IPL

During the IPL, we have collaborated with Sportskeeda, a global sports content platform. We are doing a series of articles plus infographics which showcases the performance of the players- (top gainer, top loser, among others). We also roped in ace cricketer Robin Uthappa as our brand ambassador. Robin epitomizes the same spirit that drives us to push our boundaries and be the best. Besides this, we have also collaborated with social media influencers and have come out with weekly YouTube shows covering the Sportiqo market featuring Ayaz Memon and Salil Acharya.

On the popularity of stock market investing especially among young professionals

With the rise of investment applications, it has become easier and more convenient for individuals to invest in the stock market. These platforms have made investing more accessible to younger investors, who may not have had access to traditional brokerage firms in the past. Secondly, the internet has made it easier for individuals to access information about the stock market and investment opportunities. Young professionals can research and learn about the stock market on their own. Thirdly, the stock market has historically provided higher returns compared to other investment options like savings accounts or bonds. Young professionals, who have a longer time horizon to invest, may be willing to take on more risk in order to potentially achieve higher returns.

Mumbai: Create Music Group India president Manu Kaushish, has been featured once again on the prestigious Billboard International Power Players List. This is the second year in a row in which Manu has been recognised for his outstanding contribution to the music industry in India and on the global stage.

Manu’s recognition in Billboard’s ninth annual list, alongside other influential industry leaders from across the globe, cements his position as a seasoned veteran of the music industry. With over two decades of experience in digital content monetisation and distribution, Manu has been instrumental in bringing music from India into the digital world. He made history by entering into the first major digital monetisation deal for Indian content on RealNetworks, paving the way for Indian music to be heard by audiences across the globe.

Subsequently, he built companies that brought music from India to platforms including Apple and Spotify and entered into one of the first major video monetisation deals for Indian content on YouTube. He has built and sold three media companies and has been an investor and advisor in the technology, media, and private equity space.

Speaking on the accolade received, Create Music Group India president Manu Kaushish said, “It’s truly an honour to be featured on Billboard’s International Power Players List two years in a row. As the music industry evolves and Indian music becomes more mainstream globally, we look forward to releasing more iconic cross-border music collaborations between our US and South Asian artists in 2023.”.

Create Music Group co-founder and COO Alexandre Williams said, “With an unwavering dedication to understanding the intricacies of the market and harnessing the power of analytics, Manu has proven that success in music can be driven by science and creativity”.

Create Music Group is a data-driven media and technology company that was founded in 2015. In 2020, the company was named #2 on the INC 5000 list of the fastest growing companies in the US. Create works with some of the world’s most prominent artists, including Jennifer Lopez, Snoop Dogg and Tory Lanez. The company also owns several media properties, including Flighthouse, the #1 channel on TikTok, The Nations network of influencer channels and numerous top Instagram channels, comprising an audience of over 400 million global followers. With such a strong foundation, Create is well-positioned to continue revolutionizing the music industry and breaking new ground in the years to come.

Mumbai: The odds are in favour of every Hunger Games fan! Lionsgate has officially launched the highly anticipated trailer of The Hunger Games: The Ballad of Songbirds and Snakes. Releasing in theaters worldwide on 17 November, the prequel starring Tom Blyth, Hunter Schafer, Rachel Zelger, Peter Dinklage, Viola Davis, Josh Andrés Rivera and Jason Schwartzman brings fans a brand new cast, one that definitely rivals the original. The film will follow 18-year-old Coriolanus Snow during the tenth annual Hunger Games as he reluctantly mentors Lucy, a tribute from District 12. When an unlikely factor turns the tide in their favor, will Snow sing the sweet song of hope or slither into darkness with no chance at redemption?

Headlined by Emmy Award winner Peter Dinklage and Academy Award winner Viola Davis, the film will continue to raise the bar of the franchise with the exceptional acting prowess of the star-studded cast, large-scale production and grandiose performances. The lead, Tom Blyth is not only a treat for the eyes but also has worked on multiple mega projects in the past and is set to take over the mantle from Donald Sutherland, to embody a younger Coriolanus Snow. Known for her stellar performances, Zegler too, brings added charisma to the role of the fearless Lucy Gray Baird. One can simply not ignore her soulful singing voice.

 In conversation with the ‘Happy Sad Confused’ Podcast, Zegler opened up about how she initially turned down the role of Lucy, “Let me tell you because it’s such an embarrassing story for me. I was offered the role in January of last year after wanting it so badly. I didn’t audition, it was just, I got a call from my agent that was like ‘Francis Lawrence (The Hunger Games franchise director) wants you to do this.’ And I met with him for like three hours at the Soho Hotel in London. And then he told me that they were filming in Germany and in Poland and I had just gotten to London and I wanted to disappear because I was so far away from home for the first time ever. And I was away from everybody that I knew and loved, and I said ‘no’.”

Talking about the release of The Hunger Games: The Ballad of Songbirds and Snakes trailer, Lionsgate vice president Gayathiri Guliani said, “Fans worldwide have been waiting with bated breaths for the new installment of The Hunger Games to hit the big screens, and we are thrilled to  announce that the trailer of The Hunger Games: The Ballad of Songbirds and Snakes is finally here! The date announcement alone created a ripple of excitement across viewers and fans can be rest assured that the trailer is going to give them everything they’ve been waiting for.”

Lionsgate and PVR Pictures 2023 will release The Hunger Games: The Ballad of Songbirds and Snakes in theaters in India on 17 November.

Mumbai: Tata Play Binge, one of India’s leading OTT aggregation platforms & aha, the fastest growing 100% Telugu OTT app, are thrilled to announce their exciting partnership. With this collaboration, aha will now join the ranks of 24 other popular OTT apps on Tata Play Binge, including Disney+ Hotstar, ZEE5, MX Player, SonyLIV, and many more. Additionally, Tata Play DTH subscribers can enjoy Netflix and Amazon Prime Video as add-ons.

aha, true to its name which stands for authentic storytelling, unparalleled entertainment, and a rich cultural experience, is a leading platform that celebrates Telugu culture. Co-owned by My Home Group and Allu Aravind (Geetha Arts), aha has gained popularity in over 190+ countries worldwide. With a focus on innovation and user experience, aha offers a wide range of original content, including 750+ films and 40+ original shows, spanning theatrical releases, talk shows, and reality shows. Led by prominent figures in the Telugu entertainment industry, such as actor Allu Arjun, Vijay Devarakonda, and Producer Dil Raju, aha continues to set the standard for Telugu content, providing an unparalleled entertainment experience that is authentic and engaging, truly representing the rich cultural heritage of the Telugu-speaking community. This includes not only theatrical releases but also popular talk shows, daily serials, and renowned reality shows, providing a comprehensive entertainment experience for Telugu audiences

“We welcome our newest partner, aha, to the Tata Play Binge family. As the largest and most popular Telugu content OTT app, aha is the perfect fit for Binge, giving our subscribers a rich choice of movies and originals in Telugu and adding to an ever-growing catalogue from 25+ partners,” said Tata Play’s chief commercial and content officer Pallavi Puri. 

SVOD & business strategy head Rakesh CK spoke at the launch of this partnership, “We are thrilled about our partnership with Tata Play Binge. This collaboration brings together two leading platforms in the Indian OTT space, and it’s a fantastic opportunity to showcase the rich cultural heritage of Telugu content to a wider audience. With Tata Play Binge’s aggregation of popular OTT apps, aha’s engaging and authentic Telugu content will now be accessible to even more viewers, further strengthening our commitment to providing unparalleled entertainment to our audience.”

aha boasts a line-up of super hit shows like Telugu Indian Idol, Das ka Dhamki, Unstoppable Season 2 with NBK, Vinaro Bhagyamu Vishnu Katha, Masooda, Ori Devuda, DJ Tillu, Bheemla Nayaak, Color Photo and more, offering a diverse range of engaging content for Telugu audiences.

Through a single subscription and a unified user interface, Tata Play Binge gives viewers access to 25+ OTT apps, all bundled together and presented in a user-friendly manner that brings down the viewers’ content search time. Apart from the apps mentioned above, Tata Play Binge also includes ReelDrama, Voot Select, Hoichoi, Planet Marathi, NammaFlix, Chaupal, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Kids, manoramaMAX, Koode, Tarang Plus, Curiosity Stream, EPIC ON, ShortsTV, Travelxp, and DocuBay. Free gaming is also available on the platform as another point of engagement. Netflix and Amazon Prime Video plans are available for Tata Play DTH subscribers. Viewers can enjoy all these apps on large-screen connected devices through Tata Play Binge+ Android Set Top Box, Tata Play edition of the Amazon FireTV Stick and www.TataplayBinge.com.    

Mumbai: Sony LIV and Applause Entertainment are delighted to unveil their upcoming slate for 2023, ushering in yet another exciting chapter in their long-standing partnership. As India’s leading content studio, Applause Entertainment is renowned for its exceptional storytelling, and their upcoming shows promise to take audiences on a thrilling ride. 

Headlining the impressive line-up are two new series ‘Kafas’ (Cage) and ’36 Days’ both of which boast gripping plotlines and an exceptional cast. ‘Kafas’ produced in association with Madiba Entertainment is a social drama series starring Sharman Joshi, Mona Singh, Vivan Bhathena, Preeti Jhangiani and Mikail Gandhi in lead roles and directed by Sahil Sangha. 

The second series ‘36 Days’ produced in association with BBC Studios India is a suspense thriller, directed by Vishal Furia, featuring an ensemble cast including Neha Sharma, Purab Kohli, Shruti Seth, Chandan Roy Sanyal, Amruta Khanvilkar, Sharib Hashmi, Shernaz Patel, Faishal Rashid, Chahat Vig, Kenneth Desai in pivotal roles.

Also on the cards is the second installment of India’s most successful OTT franchise – Scam 2003: The Telgi Story. Helmed by Hansal Mehta and Tushar Hiranandani, the story is about the infamous Stamp Paper scam by Abdul Karim Telgi.

The exciting slate also includes the return of popular shows on Sony LIV with new seasons – Tanaav S2, Undekhi S3 and Avrodh S3. These shows are gearing up to deliver even more drama and entertainment, keeping viewers on the edge of their seats.

All the six shows are currently in various stages of production and will soon be available to stream exclusively on Sony LIV. 

Sony LIV, Sony Entertainment Television & Studio Next head Danish Khan said, “We are delighted to strengthen our long running partnership with Applause Entertainment with an exceptional slate of shows in 2023 and beyond.”

Applause Entertainment MD Sameer Nair said, “In our shared mission to captivate and entertain audiences through the power of storytelling we are excited to create for Sony LIV a diverse and captivating mix of new shows and returning favourites”

 

 

 

 

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Mumbai: In a significant step towards enriching its international content offerings, MX Player has inked a strategic multi-territory and multi-title deal with BEC World Public Company Ltd (BEC), a world-class media company leading the industry in producing and distributing Thai-language content for over 53 years. This marks BEC’s first multi-territory and multi titles deal with MX Player in India and extends to the territories of Bangladesh, Bhutan, Maldives, Nepal, Pakistan, and Sri Lanka consisting of over 200 hours of Thai Drama Series.

This partnership marks MX Player introducing Thai content to its audiences. It will dub over 200 hours of Thai Drama Series in Hindi for its successful content category – MX VDesi. The titles are “Accidental Love,” “Dare to Love,” “World of Himmapan,” “The Blaze of Naga,” “Love Destiny,” and “Nakee.” With its vast library of Korean and Chinese dramas on MX VDesi, MX Player has attracted a substantial consumer base for international content. The addition of Thai dramas further strengthens its commitment to presenting audiences with a diverse selection of world-class content and catering to the diverse preferences of its viewers.

Commenting on the association, MX Player Spokesperson said, “We are delighted to bring the captivating world of Thai dramas to Indian audiences in collaboration with BEC World. Thai dramas are known for their intriguing storylines, relatable characters, and cultural richness, and we are thrilled to offer select hand-picked series that showcase the best of Thai entertainment. We strive to provide the best content from across the globe to our viewers, and our partnership with BEC World enables us to expand our offerings and present superlative content from Thailand to a wider audience.

“I am excited that Thai Dramas will travel to India and the Indian sub-continent in 2023 with MX Player. We are confident that our content will resonate with the Indian audience as culturally, both countries share a common heritage, traditions, religious belief, and history,” said TV business president and BEC World executive director Surin Krittayaphongphun, “since 2018, our content has found a strong fan base in Asia through regional and global streamers and Free to Air. We will continue to stay focused on growing our distribution network outside Thailand and producing content that appeals locally and regionally.”

Mumbai:  In a stunning display of devotion to cricket legend Sachin Tendulkar, fans have snatched up every limited edition Tendulkar Black Card offered by Rario, the largest digital cricket collectables platform in the world, announced the launch of a limited edition Tendulkar Black Card in honour of cricket legend Sachin Tendulkar’s 50 birthday. The ten cards that were offered on Monday, sold out within minutes. Cricketers Zaheer Khan and Dinesh Karthik were among the lucky few who managed to secure one each.

The uniqueness of the Tendulkar Black Card lies in its rarity, making it an exceptional collectable not easily obtainable elsewhere. Possessing these exclusive cards grants fans the privilege of interacting with Sachin Tendulkar, which is a rare and special privilege. The demand for digital cards was so high that the initial price of INR 50,000 quickly became a mere starting point. In the end, these cards sold for a whopping INR 80,000 on the Rario marketplace, demonstrating the incredible love and admiration that fans have for Sachin Tendulkar. 

“I am delighted to be amongst a few who are able to own the Tendulkar Black Card. Sachin Tendulkar is an inspiration to cricketers around the world, and this card is a valuable addition to any cricket collector’s collection and it’s an honour to have a card of a player who has been an inspiration for millions of Indians like me”, said Khan.

“I can’t even put into words how thrilled I am to own digital cards of Sachin Tendulkar, one of the best players India has ever produced. It’s like a dream come true for me as a fan. The fact that it’s a one-of-a-kind digital asset that I can truly call my own is just mind-blowing. I’m looking forward to cherishing and keeping it as part of my collection for years to come!”, said Karthik.

Rario’s success as the go-to destination for cricket fans worldwide can be attributed to its innovative approach to engaging fans with the sport they love. By offering a platform where fans can collect and trade digital cards featuring their favourite cricket stars, Rario has redefined the way fans interact with the game. 

Mumbai: QYOU Media India, the fast-growing creator-driven media company has launched Q GamesMela, its first direct-to-consumer casual mobile gaming app. The launch follows the closing of its acquisition of mobile game developer, Maxamtech Digital Ventures in January of 2023. Q GamesMela (MELA translates to “CARNIVAL” in English) offers a variety of engaging casual mobile games and can be downloaded from the Google Play store for Android phone users.  All games are free to the user and game players can win a variety of cash and sponsored product prizes by topping leaderboards that are regularly updated.

QYOU Media India acquired a controlling interest in Maxamtech Digital Ventures in early 2023 to facilitate a direct-to-consumer capability for casual mobile gaming for the QYOU business in India. The driving business strategy is to leverage the immediate reach of Q branded content offerings across broadcast TV, connected (Smart) TVs, and app-based platforms that collectively now reach approximately 125 million Indians each week. The gaming app will be initially promoted to this audience via a variety of marketing initiatives across the Q branded channels and content offerings. In addition, the company expects to create new ad sales programs on the app that will attract its vast universe of brand partnerships that now numbers over 100 advertisers across its various India business units.

The mobile gaming industry in India continues to experience massive growth with over 450 million casual mobile gamers today. Analysts expect that number to grow to 650 million by 2025. According to Business Today magazine, India is now the world’s largest online gaming market by app downloads with over 15 billion downloads in 2022.

QYOU Media Inc. CEO and co-founder Curt Marvis commented, “We are thrilled that our first gaming product is hitting the market only three months after we closed our acquisition of Maxamtech. We remain confident that fans of Q-branded content offerings across India are perfectly suited to become customers of our gaming products. In addition, with recently developed data mining capabilities taking shape we look to truly begin to leverage our audience data and influencer marketing capabilities to maximize stickiness and overall revenue generation. We view today as the kick-off of an entirely new revenue vertical for our business in India.”

Maxamtech Digital Ventures founder Xerxes Mullan adds, “This is exactly why we were so excited about joining the QYOU Media family. It provides a unique opportunity to get products to market quickly and with the ability to reach the right audience and build momentum.  We have many more exciting plans going forward to grow the gaming business across a variety of user segments and business models. Q GamesMela is only the beginning!”