Category: Over The Top Services

Mumbai: Amazon miniTVs family drama series, Yeh Meri Family, which perfectly captures the 90s vibe, just had its much-anticipated premiere on the service. Stirring up a wide range of emotions and transporting the viewers back in time, the show evokes the golden period of the 1990s in this fast-paced clickbait age. The show is receiving immense appreciation from the viewers, evoking a myriad of sentiments and taking them on a trip down memory lane.

Yeh Meri Family has been receiving heaps of praise for bringing the old-world grace to the modern-day intricacies by perfectly portraying the good old days that everyone reminisces about.  Bringing back the time of postage stamps, classic television series, and priceless ‘ghar ka khana,’ the family drama series has created quite a stir on social media. Several Twitterati fans have appreciated the latest season of the show, enough to take the viewers on a journey filled with nostalgic flamboyance.

Here is a look into how this love from audiences is materialising into words of appreciation via social media:

Taking the excitement one notch higher, Amazon miniTV offered a slice of childhood epiphanies and wistful moments via a specially curated gift box that included items that are considered synonyms of the 90s vis a vis a pack of ‘Phantom Cigarettes,’ the flavourful ‘Poppins’ or even the ‘top’ swirling its way to eternity. The uniquely curated boxes with the quintessential 90s touch hit an emotional chord among netizens and they could not stop appreciating the same:

With a warm blanket of memories, get ready to relive the winters of the 1990s! The new season of Yeh Meri Family is streaming exclusively on Amazon miniTV, for free within the Amazon shopping app and on Fire TV.

Mumbai: Poker Sports League (PSL), India’s poker extravaganza, is back with a bang and has announced its partnership with JioCinema as their official streaming partner for their magnificent season five. The entire tournament will be streamed live, exclusively on JioCinema, from 22nd July with the grand finale on 20th August with a prize pool of Rs 1.5 crores.  

This ground-breaking partnership is set to redefine the way viewers experience poker right from the comfort of their home, propelling PSL to new heights of excellence while delivering unparalleled entertainment. 

Poker Sports League co-founder & CEO Pranav Bagai expressed his excitement about the partnership and stated, “We are thrilled to partner with JioCinema for the upcoming season of Poker Sports League. Our mission as a company is to provide entertaining experiences for all, and we believe this partnership will help us achieve that goal. With the majority of our audience being tech-savvy and preferring to consume content on OTT platforms, this partnership with JioCinema for streaming is a natural fit. We are confident that we can offer our users the best possible experience when it comes to watching live poker. We are eagerly looking forward to the season ahead.”

JioCinema is one of the OTT platforms in India and this association with PSL is a testament to its commitment to bringing popular content to its audiences. The association also paves way for big brand partnerships for PSL 2023, with the promise of high visibility given the league’s immersive engaging format. 

Bagai further added, “Partnering with Poker Sports League is a lucrative opportunity for urban brands who want to generate high brand visibility on an OTT platform without burning a huge hole in their pocket. PSL is 100 per cent legal to play, promote and broadcast on mainline media since our unique team – format eliminates all forms of betting and wagering. Our in-house production team can curate specific brand integrations and content for our partner brands to reach out to the massive poker-playing and viewing community in India.”

In the past few years, India’s OTT market has experienced significant growth, with the widespread availability of high-speed internet access and more affordable subscription prices contributing to a 20 per cent increase. At present, the market boasts over 42 crore viewers, with 12 crore active paid OTT subscriptions. These numbers also shed light on the scale of exposure PSL 2023 packs-ups for its participants this year, truly raising the stakes of live poker higher than ever before.

Adding to the galore, PSL recently announced Pocket52, a leading online poker gaming app, as its title sponsor. As the official title sponsor of this season’s PSL, Pocket52 will provide players with a secure and one-of-a-kind gaming experience to compete in the World’s biggest Poker league. Anybody who knows poker and wants to be a part of Poker Sports League Season 5 – just need to download the Pocket52 app and register and play any 6 of the 31 online qualifier tournaments, which are completely free of charge and open to all till 25 June, 2023. 

The qualifiers on Pocket52 have been designed to award leaderboard points to participants based on their ranking in each tournament. Players ranking in the top-1000 position of this scoreboard stand the chance of winning prizes worth 50 lakhs – for free. The deal is far more rewarding for the top-36 players on the leaderboard who will secure a guaranteed place in one of the six teams. The base price for each qualifier will be Rs 50,000 and Pocket52 has sweetened the deal for the top 36 players by adding Rs 50,000 worth of tournament tickets. The live auction between the 6 teams will take place in Goa on 8 July followed by virtual matches from 22 July to 10 August, which allows players to compete from the comfort of their homes. The league culminates with a grand finale at a live location between 16th and 20th Aug, where the champions of Pocket52 Poker Sports League – Season 5 will be crowned. 

With PSL Season 5, the Indian skill based Online Gaming Industry takes another step towards building a strong, connected, and competitive gaming culture in the country. So, get ready to witness the emergence of a new era in the realm of poker greatness with an unparalleled experience, right from engagement to viewership. 

Mumbai: The Indian adaptations of the Modern Love franchise, based in Mumbai, Hyderabad, and Chennai have been widely praised by audiences and critics alike. Wamiqa Gabbi, who starred in both Modern Love Mumbai and Modern Love Chennai, has achieved great success with her versatile performances in both series. In Modern Love Mumbai’s episode ‘Mumbai Dragon’, directed by Vishal Bhardwaj, she excels as Megha, a free-spirited Gujarati vegetarian navigating a relationship with an Indo-Chinese boy. Whereas, in Modern Love Chennai’s episode ‘Ninaivo Oru Paravai’, helmed by Thiagarajan Kumararaja, Wamiqa captivates as Sam, emphasising the importance of physical intimacy in modern relationships. Her seamless portrayal of diverse characters across languages and cultures is commendable, showcasing her dedication to authenticity and depth in her roles and solidifying her position as a remarkable actress.

About her diverse roles in the Modern Love India Chapters, Wamiqa said, “Modern Love is centred around love, I can’t help but feel excited and eager to discuss this profound feeling. Being a part of this franchise is undeniably the most powerful and captivating emotion in the world. When it comes to the enchanting Modern Love franchise, it has been a true privilege for me. I consider myself extremely fortunate and grateful to have contributed to two beautiful stories within this series. Collaborating with visionary filmmakers like Vishal Bhardwaj and Thiagarajan Kumararaja has been a stroke of luck. Their remarkable talent and sensibility have left me feeling blessed to have worked alongside such incredible directors”.

Adding further about her journey and her roles in the two Indian chapters, Wamiqa said, “Vishal Sir’s story allowed me to portray a beautiful character, a Gujarati girl, which was a delightful experience. I really wanted to explore a different culture through the character. Working with Vishal Sir was a dream, and his involvement automatically made me say yes to the project. Later, when Kumararaja Sir approached me for Modern Love Chennai, I was thrilled because I had longed to collaborate with him. Sam’s character in his story is complex and intriguing, and I eagerly embraced the opportunity to delve into her journey. I am grateful to both filmmakers for their faith in me, and I hope to have made them proud”.

Produced under the banner of Tyler Durden And Kino Fist, Modern Love Chennai brings together six brilliant creators of Indian Cinema—Bharathiraja, Balaji Sakthivel, Rajumurugan, Krishnakumar Ramakumar, Akshay Sundher, and Thiagarajan Kumararaja. Following the success of Modern Love Mumbai and Modern Love Hyderabad, this is the third Indian adaptation of Modern Love, the internationally acclaimed Original anthology helmed by John Carney. The anthology series is streaming now on Prime Video.

Mumbai: Enabling customers with an unparalleled combination of benefits, from shopping to entertainment, Amazon Prime is a valued membership that ensures to deliver on the ‘Joy of More’ in each customer’s life. The campaign premise urges customers to derive maximum value from their Prime membership.  

A plethora of benefits clubbed under one membership, Amazon Prime enables members to avail free – one day delivery on over 40 lakh products, shopping with “Prime offers everyday” on one’s favorite products like everyday home essentials as well as phones, clothing, home décor, beauty and more.

The campaign adopts a unique approach – with two sets of films – one talking to not-yet Prime customers highlighting ‘One Membership, Many Benefits’ while the other talks to existing Prime members reiterating the multiple benefits that they can enjoy with their Amazon Prime membership. The campaign revolves around moments of a couple with one set addressing the hard-hitting message of what’s special about Amazon Prime membership, while the other set revolves around the life of a Prime member whose expectations have increased from everything around them. In this campaign, the Prime mascots, a memorable brand asset across Prime communications, have also evolved to become more diverse and inclusive.

Commenting on the campaign launch, Amazon India said director-consumer marketing Pragya Sharma said, “At Amazon, we obsess over our customers and innovate on their behalf, our current campaign, #SachMeinTooMuch, reiterates this. We bring numerous relevant benefits in one membership for customers to experience the joy of more. Through this campaign we want to build awareness of Prime’s bouquet of benefits and encourage customers to utilize them.”

Our creative partners who have helped bring #SachMeinTooMuch alive were Media Monks and Ogilvy. Right from conceptualizing, scripting and execution the teams have played a pivotal role. Commenting on their journey, Neville Shah – Sr. Executive Creative Director – Ogilvy said “An Amazon Prime membership is truly something. It has everything. It’s no wonder then, we start expecting this from everything in our life. And we based our concept on this simple insight.”  

“The campaign ‘Sach mein too much’ was envisioned to highlight the incredible bundle of benefits that people can enjoy by taking this membership. The idea ‘Sach mein too much’ carries the surprise element that comes with the membership, and instantly clicked with everyone,” said Media Monks CCO Azazul Haque

Amazon Prime, since its launch in India in 2016, has been curated as a one stop destination for friends and families to relax and elevate their daily experiences — from shopping, streaming, listening to music, reading, gaming and savings to many more.  Keeping customers at the core of all innovations, we are deploying a dedicated set of assets to engage existing Prime members and also evolving our mascots to be inclusive. 

Mumbai: Amidst all the speculation and fanfare around India’s most celebrated crime series – Asur, fans are in for a big surprise as the highly anticipated Season 2 is all set to premiere on JioCinema on 1st June.  The platform has put all rumours to rest by releasing the first look promo on social media. The formidable duo of Arshad Warsi and Barun Sobti as Dhananjay Rajput and Nikhil Nair respectively, are back as Asur threatens to rise and take over the world. The second season will also see the talented ensemble of cast such as Ridhi Dogra, Anupriya Goenka, Amey Wagh, Meiyang Chang, Gaurav Arora, amongst others come back in their intense avatar. 

Season 1 ended with a cliff-hanger, pondering over the fate of the elusive killer and the horror games that unfolded. The first look promo of the second season offers a sneak peek into the upcoming story line with the marvels of mythology and the genius of forensic science colliding to create an unmissable viewing experience. 

Mumbai: Offering a best-in-class cinematic experience right in the comfort of your home, the highly anticipated film Bloody Daddy is set to premiere exclusively on JioCinema, on 9 June, for free. The stylised relentless action-packed ride marks as JioCinema’s first direct-to-OTT film, making it one of Bollywood’s biggest films to embrace a digital release. The platform unveiled the action-packed trailer of the Ali Abbas Zafar directorial at a grand event in Mumbai, in the presence of Shahid Kapoor and the director ahead of its release.

Produced by Jyoti Deshpande, Sunir Kheterpal, Gaurav Bose, Himanshu Kishan Mehra, and Ali Abbas Zafar, the Bloody avatar of Shahid will be accompanied by an equally talented cast of Diana Penty, Sanjay Kapoor, Ronit Roy, and Rajeev Khandelwal in pivotal roles. Bloody Daddy unravels the story of Sumair (played by Shahid Kapoor) as he faces off against Gurugram’s white-collar drug lords, deceitful friends, a ruthless crime boss, murderous narcs, and both corrupt and honest cops – all during one fateful night. In the midst of a post-COVID party apocalypse, this embattled man embraces a precarious new normal and will stop at nothing to save the one relationship that truly matters to him. The action-packed extravaganza is a Jio Studios, AAZ Films & Offside Entertainment production in association with Vermilion World and written by Ali Abbas Zafar and Aditya Basu.

Speaking about his unconventional role, Shahid Kapoor said, “Doing an out-an-out action film was something I have been wanting to do but I was waiting for the right one to come my way. When Ali came to me with this project, I knew this was it! It’s high octane, it’s action-packed, it’s thrilling, it’s intense, created especially for a digital-first audience. Ali is a true master when it comes to this style of films, and it’s been very enriching for me to partner with him on this. We really love what we have created together and are bloody excited to see the audience reaction now.”

Ali Abbas Zafar shared his journey of making the film, “We see a lot of dark crime thrillers in the west, but hardly any in India that are made at that level and intensity. Bloody Daddy breaks all stereotypes right from Shahid’s transformation into a ‘killing machine’ to being one of the first direct-to-OTT films to be created at this grand a scale! Bloody Daddy is a hard-hitting out and out dark action thriller, that promises raw and real action.”

Mumbai: Affle (India) Ltd. (BSE: 542752 & NSE: AFFLE) through its subsidiaries (“Affle”),  has announced the signing of a definitive agreement to acquire 100 per cent ownership of YouAppi, a global gaming focused programmatic mobile app marketing platform. YouAppi Inc. was incorporated in the USA in 2011 and they have a strong ground presence with teams based out of the USA, Israel and Japan.  

Affle is a global technology company with a proprietary consumer intelligence platform that delivers  consumer recommendations and conversions through relevant Mobile Advertising. Affle powers unique  and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising  through its Affle2.0 Consumer Platforms Stack which includes Appnext, Jampp, MAAS, mediasmart,  RevX and now YouAppi. 

YouAppi delivers a comprehensive range of programmatic mobile app marketing solutions with real time results optimization for the fast-growing gaming industry globally. YouAppi’s programmatic mobile  app marketing platform deploys AI & ML-powered proprietary technology with sophisticated algorithms  and granular audience segmentation for many of the global companies.  

Commenting on this development, Affle CEO & MD Anuj Khanna Sohum said, “We are excited to  announce this acquisition and welcome the YouAppi team on-board in the growing Affle family. We see  a lot of synergies to strengthen YouAppi as a Consumer Platform business in the fast-growing & resilient  gaming vertical. YouAppi is well aligned to our CPCU business model on both iOS and Android platforms  to unlock greater consumer conversions for leading game developers globally. We appreciate YouAppi’s entrepreneurial culture and strong execution focus on tech innovations, profitable growth and financial  fundamentals.”  

“Becoming a part of Affle allows us to accelerate the YouAppi vision and strategically align our  complementary technology capabilities and combined business models, delivering greater value for  our customers globally,” said YouAppi co-founder & CEO Moshe Vaknin. “YouAppi is ranked  amongst the top ten platforms for North America in the Appsflyer Remarketing Index and is amongst  the fastest-growing companies in the 2023 Inc. 5000 Regionals: Pacific list. This is the result of the  dedication, trust and hard work of our team, and the loyalty of our customers. We look forward to  driving fast-paced innovation and greater profitability together with Affle.”

Mumbai: Chennai Super Kings booked a berth in the 2023 TATA IPL Finals after completing a 15-run win over the reigning champions, Gujarat Titans on Tuesday at the MA Chidambaram Stadium in Chennai. CSK’s innings was spearheaded by Ruturaj Gaikwad scoring 60 runs (44b, 7×4, 1×6) en route to a 173-run target for Gujarat. The Titans couldn’t match up, getting bowled out with 157 runs on the board with Shubman Gill as their biggest contributor, adding 42 runs (38b, 4×4, 1×6). This will be Chennai’s tenth appearance in the IPL Finals and was their first win against the Gujarat Titans since the franchise’s inception in the 2022 season.

MS Dhoni’s sparkling record as a captain in the TATA IPL has further improved by him taking Chennai to their tenth finals. He currently has four titles to his name and has moved one step closer to winning his fifth. JioCinema TATA IPL expert Suresh Raina hailed Dhoni’s ability to lead teams to this late stage in the IPL consistently, “Look at how they reached the Finals, 14 season 10 Finals, I think it’s a great achievement. MS Dhoni kept it simple. He deserves credit and Ruturaj (Gaikwad) had told me that CSK wants to win the title for Dhoni. Entire India wants to see Dhoni win the IPL. But what we got to see today is that it’s very challenging to beat Chennai on this ground… Everything he touches turns to gold, and that’s why he’s named Mahendra Singh Dhoni.”

The dismissal of Hardik Pandya in the sixth over played a massive role in this win for Chennai. JioCinema TATA IPL expert Parthiv Patel explained the careful instructions that Dhoni passed on to Maheesh Theekshana to ensure Pandya’s wicket would fall, “MS Dhoni tried to tell Theekshana to bowl within the stump and treated the off-side like a ring because they gave no room to Hardik and he didn’t have the chance to hit the ball from below and find the gap because there were six fielders on that side. There was only one choice, to hit it over the top, but the ball was on the stump, which meant he had to create his own room. That’s why he lost his wicket. Nobody understands moments like that better than MS Dhoni, what his team needs in that particular moment, and which bowler is needed. He understands that well and that is why this team can continuously come back and every player recognizes MSD’s contributions.”  

The Super Kings are not easy to beat, especially at their home stadium where the Qualifier took place. JioCinema TATA IPL expert AB de Villiers explained how teams walk into the Chepauk Stadium intimidated by CSK and Dhoni, “I feel there is an intimidating factor. Whether it’s the ground or it’s the MSD factor, opposition teams arrive thinking they have to play extraordinary cricket to beat them. But when you look at the scoreboard, you tend to lose by small margins. It’s 10 or 15 runs, being no-ball free, it’s small things that turn a game upside down. MSD and his troops tend to get it right, when they play at home, when they play in big Finals, you’ll see what they come up with.”

Mumbai: Knock Knock! Who’s there? It’s Baba Yaga all the way! After its colossal triumph at the box office, John Wick: Chapter 4 is ready to load and fire exclusively on Lionsgate Play in India. This record-breaker is back on your screens to immerse you in a world of unrelenting action and thrill as John Wick gears up for one of the deadliest missions of his life. Packed with high-speed car chases, intense gunfights and the ever-amazing Keanu Reeves, the new chapter promises to get your heart ‘racing’ like never before. Mark your calendars for 23 June 2023 and get ready for the action-packed tale of bullets and revenge – Keanu Reeves is all set to thrill his fans once again, but this time from the comfort of their homes.

Filmed over the most exquisite landmarks of the world; be it The National Art Center in Tokyo or the Wadi Rum Desert in Jordan, John Wick: Chapter 4 was a visual treat to all audiences alike. Capturing the true essence of director Chad Stahelski’s genius, it won fans all over.   

Talking about his inspiration behind the film and the iconic locations it was shot at, director Chad Stahelski said, “I would just say it’s kinda the conclusion to everything we’ve worked for in the last nine and a half years. Wow! Trying to tie in all three previous films into this one. It’s pretty cool when you get to travel the world and I was always inspired by the early James Bond movies about how they took you places and they made you really think about the world and places you want to go and inspire you. And so we just wanted to do the same thing. Hopefully somebody will see it and go ‘I want to go there.”

John Wick: Chapter 4 in theaters topped other major releases like Black Adam, Top Gun Maverick, Ant-Man & The Wasp: Quantumania, and The Batman assuring Hollywood fans all over the country that the Boogeyman’s legacy lives on.

Mumbai: The Chennai Super Kings vs Gujarat Titans match on Tuesday has clocked the highest ever concurrent viewership on JioCinema. 

The final overs of the second innings of the match saw the concurrent viewership on JioCinema touching 2.5 crore.

CSK made its way to finals by winning the playoff match by 16 runs. 

The previous viewership record on JioCinema is 2.4 crore, registered during the CSK versus RCB match on 17 April. 

JioCinema has been free streaming IPL matches for all viewers. 

In terms of engagement, JioCinema continues to set new benchmarks every day. The total video views on the platform have already crossed over 1300 crore video views, setting a world record. 

The streaming app has been adding millions of new viewers for IPL on a daily basis. The average streaming time per match per viewer has already zoomed past 60 minutes. 

JioCinema’s free streaming of the TATA IPL 2023 for all viewers in India has resulted in a record-breaking number of views.

In terms of sponsorships and advertisers, JioCinema has roped in 26 marquee sponsors-the highest ever for any sporting event.a