ITV

Category: Over The Top Services

  • Atrangii gets Fast and furious on smart TVs with Amagi in the driver’s seat

    Atrangii gets Fast and furious on smart TVs with Amagi in the driver’s seat

    MUMBAI: Atrangii, the OTT maverick known for its edgy dramas and steamy thrillers, has fired the next salvo in the streaming wars by launching its Free Ad-supported Streaming TV (Fast) channels on LG and Xiaomi smart TVs. With cloud playout and distribution powered by Amagi’s broadcast stack, Atrangii has become the first Indian OTT platform to plug into LG’s Fast universe with a full-blown Hindi general entertainment channel.

    This move marks a turning point in Atrangii’s bid to dominate passive viewing, offering no-login, always-on Hindi content with a TV-like experience. It’s also a savvy pivot into the Fast lane, an ecosystem poised to rake in over $12bn globally by 2027, without shelling out for fresh production. Atrangii is playing it smart: recycling its spicy library of cult originals like NCR, KINK 2, Chitta Ve, and Sabse Bada Rupaiya, alongside devotional blockbusters like Jai Mahalakshmi and Shri Tirupati Balaji.

    Prashant Nigam, VP revenue for Atrangii said, “At Atrangii, our mission is to lead with innovation while remaining true to our storytelling roots. Collaborating with Amagi and launching on LG and Xiaomi is not just a technological upgrade, it’s a revolution in how our audience consumes content. Fast removes barriers like subscriptions and logins, delivering our deep content library directly to viewers in a way that feels intuitive and accessible. We’re excited to be at the forefront of the Hindi-language Fast revolution.”

    A spokesperson from LG added, “At LG, we’ve always believed in meaningful innovation that enriches customer experience. By bringing Atrangii’s dynamic and diverse content to LG Channels, we’re not only enriching our Fast offering but also giving our audience more ways to access quality Indian entertainment without the subscription barriers. This collaboration strengthens LG’s commitment to delivering compelling, accessible content to its users.”

    More platforms are revving up. TCL and Runn TV are next, with Yupp and CloudWalker under the hood in testing. The Fast channel also has its eyes set on the global diaspora, with international platform launches on the anvil.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Prime Video announces its latest original, Two Much with Kajol and Twinkle

    Prime Video announces its latest original, Two Much with Kajol and Twinkle

    MUMBAI: Prime Video has announced the start of production for its upcoming Original talk show—Two Much with Kajol and Twinkle, hosted and helmed by two enigmatic and powerhouse personalities, Kajol and the witty Twinkle Khanna. Premiering soon, the bold, fiery, and candid talk show is produced by Banijay Asia.

    Promising a guest list featuring the biggest names in Bollywood and the industry’s Who’s Who—outshining even the most glamorous red carpets, Two Much with Kajol and Twinkle is set to be a bold, brilliant, and unapologetically unfiltered talk show, delivering their hottest takes on the coolest topics, all fired up by the infectious energy of its vivacious hosts.

    “We are very thrilled to announce Two Much with Kajol and Twinkle—a first-of-its-kind talk show, hosted by two of the sharpest voices in Indian entertainment, who are set to reinvent the genre,” said Prime Video India director and head of originals, Nikhil Madhok. “With a mix of charismatic celebrities on the guest list, Kajol and Twinkle will bring their signature blend of wit, feistiness, and unparalleled insights to sparkling conversations that are humorous, unfiltered, and unapologetic. Joining forces with Banijay Asia, we are creating something truly bold, fresh, and unforgettable for our audiences.”

    Banijay Asia and Endemol Shine India Group Chief Development Officer, Mrinalini Jain said, “Two Much with Kajol and Twinkle is a bold blend of unfiltered honesty, sharp viewpoints, and unapologetic conversations with India’s biggest stars. At its heart, it celebrates the firebrand personalities of Kajol and Twinkle—distinct, fearless, and refreshingly real. Built on their camaraderie and lived experiences, the show is packed with insight, laughter, and relatable topics for everyone! At Banijay Asia, we’re committed to crafting original formats that keep audiences engaged, and with Two Much with Kajol and Twinkle, we couldn’t have asked for a better partner than Prime Video—a streaming service that continues to redefine unscripted content in India.”

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Nikita Aneja joins Netflix talent team

    Nikita Aneja joins Netflix talent team

    MUMBAI:  Nikita Aneja has announced on Linkedin that she is joining Netflix’s talent team as an HR business partner, effective July 2025. Aneja shared her “excitement” about the move, noting her long-standing admiration for Netflix’s innovative approach to work culture.

    Prior to her move to the streaming behemoth,  Aneja served as lead – HR business partner for digital biz & sports monetisation at JioHotstar for nine months. Before that, she was the head of HR at Viacom18 Sports for three years.

    Her extensive career in human resources also includes a three-year, three-month stint as a senior human resources business partner at Disney Star. Aneja also spent over three years at Edelweiss Financial Services, where she held roles as a human resources business partner and manager for talent management, campus relations, and strategic HR. Her early career saw her as lead – campus recruitment & employer branding at Tata Motors and assistant manager, corporate HR at Godrej Industries Ltd.

    Aneja holds an MBA in human resources management from the Goa Institute of Management (GIM), a management development programme qualification from the Indian Institute of Management, Indore, and a bachelor of business administration from Jai Hind College Entrepreneurship Summit. Her appointment is set to bolster Netflix’s talent strategies in the region.

  • Bachchan’s god-mode cameo lands on your screen as Fakt Purusho Maate premieres on Jojo

    Bachchan’s god-mode cameo lands on your screen as Fakt Purusho Maate premieres on Jojo

    MUMBAI: What do you get when a dead grandfather, divine powers, and a modern love story walk into a Gujarati household? Fakt Purusho Maate—a high-spirited, genre-blending blockbuster that’s ready to stream its madness on Jojo from 25 July.

    Fresh off a box office run that mixed laughter with generational chaos, the Jay Bodas and Parth Trivedi-directed film takes a wild swing at patriarchy, family feuds, and ghostly guidance. The plot follows Purshottam (Darshan Jariwala), an old-school family man who returns from the afterlife during the 16-day Shraadh period—with a divine mission to sabotage his grandson’s romance with an independent woman.

    Esha Kansara added, “Radhika is a very special character to me. She’s calm, clear, and knows how to stand up for herself without being harsh. I think a lot of young women will relate to her. This film talks about equality and family in such a warm and light-hearted way. It doesn’t preach—it just shows you a different way of thinking. I’m really happy it’s streaming on Jojo now because I feel it will connect with so many people. It’s the kind of story that starts a conversation at home without feeling heavy. And those are the stories that stay with you.”

    Jojo founder & CEO Dhruvin Shah said, “At Jojo, our vision has always been to bring stories that truly resonate with audiences and spark meaningful conversations. Fakt Purusho Maate is one of our most significant releases to date, not just because of its star cast or box office success, but because of the way it blends sharp entertainment with a powerful social message. It reflects the kind of storytelling we believe in—engaging, thought-provoking, culturally rooted, and universally relatable. We are proud to be the platform that brings such meaningful narratives to life and helps them connect with viewers across generations.”  

    The film also stars Mitra Gadhvi and Aarti Vyas Patel, with Kedar-Bhargav’s music giving it a pulse that swings between nostalgia and now.

    So whether you’re tuning in for some Big B magic, family banter, or just to settle the pati-vs-patraani debate, Fakt Purusho Maate is here to charm your screens—and maybe shake up a few drawing-room discussions along the way.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • YouTube goes big at Mipcom Cannes 2025 with 20th anniversary blowout

    YouTube goes big at Mipcom Cannes 2025 with 20th anniversary blowout

    PARIS: YouTube is pulling out all the stops for its 20th anniversary, marking the occasion with a heavyweight presence at Mipcom Cannes this October—the global television industry’s biggest annual market.
    For the first time, the Google-owned platform will anchor itself at the Palais des Festivals with a branded hospitality space dubbed the YouTube Space, a daily schedule of creator economy workshops, and a headline keynote from Pedro Pina, YouTube’s vice-president for EMEA. The festivities will span both Mipcom (13–16 October) and MipJunior (11–12 October), as the platform ramps up efforts to forge deeper alliances with global TV players.

    “Mipcom Cannes is where the industry is, and 2025 is the year of the global creator economy,” said Mipcom Cannes and MipJunior director Lucy Smith “YouTube’s presence is a strong signal of how creator-led content is reshaping traditional models.”

    The platform’s participation ties into a broader Mipcom push to bridge the gap between digital-native creators and legacy media, with new initiatives designed to foster fresh storytelling, co-production, and monetisation models.

    Chief among these is the international debut of BrandStorytelling—a summit born at Sundance and now making its European bow. The forum aims to link brands, digital creators, and producers in funding and distributing brand-backed narratives, with showcases and networking slated for 13–14 October.

    The event also sees the Producers Hub reimagined as the Mip Creative Hub, transforming a beachside venue on the Croisette into a buzzing nexus for creators, studios, and brands. Meanwhile, the expanded MIP Innovation Lab inside the Palais returns with a slate of summits and demos on AI, Fast channels, CTV, and streaming. YouTube will host a series of practical workshops on audience building, monetisation, and format strategy.

    Pina called the collaboration “a strategic move to bolster our international TV partnerships and showcase YouTube’s evolving role in the global content ecosystem”.

    Last year’s Mipcom drew over 10,500 delegates from more than 100 countries. With YouTube now in the mix, the 2025 edition looks set to be the most creator-powered yet.

  • Ullu dives into Web3 with spicy new token, UlluCoin

    Ullu dives into Web3 with spicy new token, UlluCoin

    MUMBAI: Ullu, the OTT platform that made a name for itself with bold originals and a 42-million-strong user base, is now spicing things up in the crypto world. The streamer has officially launched UlluCoin, its own utility token, marking its first big leap into the Web3 space.

    Minted with a max supply of 100 billion tokens, UlluCoin aims to power immersive experiences and engagement across Ullu’s expanding digital ecosystem. The token is issued by a newly floated entity and signals the platform’s evolution from Web2 to decentralised, blockchain-enabled interaction, a move few Indian entertainment players have dared to make.

    Backing the venture is Cypher Capital Markets, the Dubai-based VC heavyweight with a taste for emerging tech and crypto. Known for placing early bets on Web3 winners, Cypher brings serious clout and capital to Ullu’s blockchain ambitions.

    Cypher Capital investment director, Harsh Agarwal says, “At Cypher Capital, we look for projects that combine massive user scale with real-world utility and UlluCoin fits that vision perfectly. We’re excited to back and help UlluCoin scale globally”.

    On the launch, Ullu CEO Avinash Duggar said, “This is a big moment for India and for Ullu. We’ve always strived to stay ahead of the curve, empowering users, unlocking new value for creators, and building a smarter entertainment economy.”

    He added, “UlluCoin is more than just a token; it’s a full-stack utility ecosystem built on one of the most active OTT platforms in the region. With over 109 million downloads and 42 million active subscribers, Ullu offers native distribution, unmatched engagement, and a powerful use case for real-world blockchain adoption.”

    Ganesh Lore of Chainsense Ltd. stated, “Web3 is our gateway to scaling businesses globally, and Ullu is the perfect example. Chainsense Ltd has joined as UlluCoin’s official Web3 partner, leading blockchain infrastructure, tokenomics, and global expansion.”

    With UlluCoin, the streaming rebel now wants to become a Web3 disruptor. Entertainment, meet decentralisation.
     

  • Hunter 2 trailer launch packs a punch

    Hunter 2 trailer launch packs a punch

    MUMBAI: When Jackie Shroff and Suniel Shetty rip through a life-sized poster to launch a trailer, you know the action’s not just on screen. Amazon MX Player, Amazon’s free video streamer, dropped the high-octane trailer of Hunter Season 2 – Tootega Nahi Todega at a packed Mumbai event and things took a wild turn when Tiger Shroff made a surprise guest entry, sending fan cameras and adrenaline levels soaring.

    Tiger’s unannounced arrival was a tribute to the original hunter duo — his show of support drawing whistles and applause as he joined the action icons on stage. The trailer itself teased a gritty new chapter, promising pulse-pounding stunts, emotional stakes, and a heavyweight showdown between The Hunter and the mysterious Salesman.

    Suniel Shetty, Jackie Shroff, Tiger Shroff

    Also spotted flexing their screen chops at the launch were cast members Anusha Dandekar, Barkha Bisht, Anang Desai, Pramod Pathak, and Mazel Vyas. The series is directed by Prince Dhiman and Alok Batra, and produced by Yoodlee Films, the cinematic wing of Saregama India.

    Speaking about the second season of Hunter – Tootega Nahi Todega, Amazon MX Player head of content, Amogh Dusad shared, “With Hunter 2 – Tootega Nahi Todega, we’ve scaled up every aspect of the storytelling. From the emotional depth and character arcs to the intense action and global canvas. Suniel Shetty’s return and Jackie Shroff’s entry take the narrative to a whole new level, creating a compelling face-off that’s both personal and powerful. At Amazon MX Player, our focus remains on delivering stories that resonate emotionally while offering a high-impact viewing experience.”

    “The response to Season 1 of Hunter – Tootega Nahi Todega showed us that audiences love edge-of-the-seat action when it’s backed by heart. With Suniel Shetty returning as Vikram and Jackie Shroff stepping in as the enigmatic Salesman, Season 2 brings a powerful new energy to the story. This season dives deeper, hits harder, and delivers the kind of thrill that stays with you. At Saregama and Yoodlee Films, we’re excited to continue building cinematic experiences that resonate with today’s viewers, and our collaboration with Amazon MX Player allows us to reach audiences far and wide,” shared Saregama India executive VP Siddharth Anand Kumar.

    Expressing his excitement about the trailer launch and his return to the series, Suniel Shetty highlighted, “Season 2 of Hunter – Tootega Nahi Todega digs deeper into Vikram’s past, his pain, and what drives him. This trailer is just the tip of the iceberg. What I love most is how personal the action feels this time. It’s not just about guns and chases, it’s about what’s at stake emotionally. And that emotional weight made every scene more intense. Launching the trailer in front of fans and the media gave us a real sense of how ready people are for this next chapter.”

    Sharing insights about his character and the much-awaited second season,  Shroff shared, “Jumping into Hunter 2 – Tootega Nahi Todega was a wild ride. The world had its own vibe, and then this Salesman walks in and turns it all upside down. Playing him was like holding fire in your hands – calm, yet deadly. The trailer’s out, Bhidus! Time to dive in and enjoy the ride!”

    Hunter 2 – Tootega Nahi Todega starts streaming for free on Amazon MX Player from July 24. Brace for impact.

     

  • Balaji Digital breaks the stream ceiling with two chartbusters in Ormax Top 50

    Balaji Digital breaks the stream ceiling with two chartbusters in Ormax Top 50

    MUMBAI: Balaji Digital has pulled off a streaming stunner. In just over a year since its OTT rebirth, two of the studio’s three original shows have stormed into Ormax Media’s Top 50 Streaming Originals in India (Jan–June 2025), cementing its digital street cred.

    Kull: The Legacy of the Raisingghs, a regal potboiler dripping in dynastic drama and betrayal, grabbed the #17 spot with 10.4 million viewers. Not far behind, Power of Paanch, a coming-of-age campus saga with a fantastical edge, clocked 9.4 million views to land at #23. Both shows are streaming on JioHotstar, a platform rapidly becoming Balaji’s preferred playground.

    “At Balaji, storytelling has always been our lifeblood, and digital is just another canvas, albeit a thrilling one,” said Balaji Telefilms Head of Digital Originals, Aparna Ramachandran. “It’s incredibly encouraging to see both Kull and Power of Paanch in the Ormax Top 50. Each of these shows was built with a deep belief in the audience’s appetite for emotionally intelligent, narratively bold content. This kind of validation tells us we’re on the right path.”

    It all began in 2024 with Dus June Ki Raat, a quirky comedy-thriller that laid the foundation for Balaji’s emotionally rich, character-forward narratives. But it’s in 2025 that the brand truly hit its stride. Power of Paanch brought spunk and sorcery to college corridors, while Kull unleashed a Game of Thrones-style royal rumble, desi edition.

    Reflecting on the digital landscape, Ramachandran noted, “There’s no captive audience anymore. Today’s viewer curates content based on mood, taste, and emotional relevance. We are happy to have struck a chord with specific segments and look forward to building more powerful stories from here.”

    Under Ekta Kapoor’s watchful eye and Ramachandran’s digital leadership, Balaji Digital is now eyeing bigger games, genre-benders, deeper platform partnerships, and stories that slice through the clutter.

    “The pressure on creators today is real, but it’s also an opportunity,” added Ramachandran. “We’re building a space where fresh voices, morally complex characters, and unconventional genres can thrive. The aim is simple: break moulds and stir conversation.” 

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Watcho drops ‘Autumn and The Black Jaguar’ on Fliqs

    Watcho drops ‘Autumn and The Black Jaguar’ on Fliqs

    MUMBAI : What do you get when a gutsy girl reunites with a jaguar to save her Amazonian village from smugglers? A wild ride, quite literally. Watcho’s streaming platform FLIQS has just premiered Autumn and The Black Jaguar, a visually rich comedy-adventure film, now available in Hindi and English for Rs 79.

    Directed by Gilles de Maistre, the film follows Autumn (played by Lumi Pollack) — a fierce teen with a cause, who returns to her rainforest roots to take on animal traffickers. With her loyal jaguar in tow, she embarks on a heart-thumping journey filled with friendship, grit, and ecological urgency. The cast also features Emily Bett Rickards and Wayne Charles Baker.

    Dish TV chief revenue officer, Sukhpreet Singh said, “Fliqs was built with a clear vision to give great stories and creators the space they truly deserve. Every week, we are bringing fresh, diverse titles across genres and languages to our audience. It is exciting to see content like ‘Autumn and The Black Jaguar’ find a home on Fliqs, where storytelling takes centre stage and creators get a platform that values their voice.”

    The title is the latest headliner on Fliqs, Dish TV India’s premium digital content vertical within the Watcho app. Positioned as an OTT-style destination, Fliqs curates original web series, short films, movies in multiple languages and more importantly, hands creators the reins with full IP rights and monetisation tools. With new drops weekly, Fliqs is steadily building a content jungle of its own.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • JioHotstar bags 200+ Emmy nods

    JioHotstar bags 200+ Emmy nods

    MUMBAI: JioHotstar has struck Emmy gold again. With over 200 nominations at the 77th Emmy Awards, the platform has proved its muscle as the go-to destination for high-calibre global content in India. From brooding anti-heroes and dysfunctional families to culinary showdowns and sharp-tongued satire, the streaming giant’s buffet of premium storytelling is turning heads and racking up accolades.

    Leading the charge is The Penguin, waddling in with 24 nominations, including best limited series, and acting nods for Colin Farrell and Cristin Milioti. The show also scored big in directing and writing, making it the bird to beat. Sharing the spotlight is The White Lotus, another 24-time nominee, basking in glory with noms for best drama, and its ensemble cast featuring the likes of Walton Goggins, Carrie Coon, and Parker Posey.

    On the comedy front, Hacks cracked 15 nominations, while culinary chaos came alive with The Bear roaring in with 13, featuring nods for Jeremy Allen White and Ayo Edebiri, plus a directing shoutout for the tear-jerker episode “Napkins”.

    Not to be left behind, heavy hitters like The Last of Us, Paradise, The Pitt, and Andor brought the drama, with multiple nominations in lead and supporting categories. Comedy staples Abbott Elementary and Only Murders in the Building also made the cut, ensuring laughter wasn’t left off the ballot.

    In the limited series and unscripted corners, Dying for Sex and Top Chef brought spice and surprise, while Last Week Tonight with John Oliver reminded us that even satire can win serious awards.

    From House of the Dragon to The Grammys, and even Pee-wee, JioHotstar’s growing trophy shelf reflects a shrewd curation of global storytelling with universal bite. As Emmy night looms, one thing’s clear: when it comes to world-class TV in India, this streamer isn’t just playing—it’s winning.