Category: Over The Top Services

Mumbai: Royal Stag Boombox, in collaboration with Viacom18, is all set to bring a completely new genre of music where the melody of Bollywood meets the gully of hip hop creating the original sound of generation large. Music evokes emotions in people across generations, making it a significant passion pillar for Seagram’s Royal Stag. In this modern era, the younger audience is more inclined towards exploring exciting new forms of music. Celebrating the spirit of ‘Living it Large’ and has enthralled thousands of music lovers in Manipal, Bhubaneshwar, Pune, Indore & Dehradun with its unique on-ground experiences, Royal Stag Boombox enters its next phase with the launch of four original music tracks. The second such original music track to be released is a unique collaboration between the dynamic duo of Bollywood singer, Nikhita Gandhi and rapper Bali.

The new song ‘Hoodie’ is a quirky mix of Bollywood and Hip-Hop, complete with a fun music video featuring the two artists. It’s a light-hearted song that depicts a friendly banter between the artists in a unique musical style that resonates with today’s youth.

It’s the second of four original Melody x Hip Hop music tracks to be released across platforms, as part of Royal Stag Boombox’s unique, Phygital format.

Speaking about the release of the song, rapper Bali said, “It’s an exciting time for Hip Hop in India. It feels great to see that Royal Stag Boombox is not only celebrating this music form but curating a unique blend of Hip Hop and Melody that will surely resonate with music lovers across India. I had a lot of fun making ‘Hoodie’ with Nikita Gandhi.”

Nikita Gandhi added, “As a musician, I love the idea of creating something new and transcending known boundaries. The idea of creating a new genre of music, a beautiful combination of Bollywood & Hip Hop with Royal Stag Boombox, got me excited instantaneously. My new song ‘Hoodie’ with Bali is such a tasty anthem and I’m sure it’s going to rage amongst the youth!” 

Contemporary genres such as hip-hop are becoming increasingly popular, while Bollywood melodies remain integral to the youth’s cultural milieu. Royal Stag Boombox intends to stir the imagination of this generation, blending music they have inherited – Bollywood scores, with the genre that speaks to them, Hip Hop. The second song, Hoodie is now live on Royal Stag Live It Large YouTube channel and all major audio streaming platforms.

Tune into ‘Hoodie’ on Royal Stag Live It Large YouTube Channel: 

Mumbai: To celebrate India’s street dancing culture, Amazon miniTV recently launched India’s first-ever Hip Hop based dance reality show – Hip Hop India. The streaming service, in collaboration with Meta’s Born on Instagram program, has invited creators to compete as contenders in the show. The aim is to give creators another stage to showcase their talent and grow their following, and for the show to reach a wider audience. 

Collaborating with eminent content creators like Funcho, Adil Khan and Cuty Beauty Khan, Hip Hop India judges Remo D’Souza and Nora Fatehi created significant buzz for the reality show, urging the talents to participate and showcase their groovy dance moves. As a part of this, the streaming service has set the stage for 6 creators from Meta’s ‘Born on Instagram’ program to extensively participate in the show, surpassing the basic auditions round. As part of this partnership, Amazon miniTV earlier had collaborated with the Norwegian dance group Quickstyle for its Suniel Shetty starrer action series Hunter – Tootega Nahi Todega and also for its much-adored series Gutar Gu.

Commenting on this creative endeavor, Amazon miniTV director & business head Aruna Daryanani said “Social media content creators have a unique way of connecting with their audience with relatable and innovative content. With our strong partnership with Meta, we have been able to get such talented creators to participate in India’s biggest Hip Hop dance reality show – Hip Hop India on Amazon miniTV. This partnership will hopefully also inspire more street dancers in India to come at the forefront to display their raw talent.”

“As part of our investment in the creator economy, we’re working with several partners to find opportunities for creators to grow and be discovered. The stage set by Amazon miniTV will help those creators who’re already showcasing their talent in hip-hop. Furthermore, this is a classic case of a partner finding more use cases for our suite of products & programs, and we’re glad for the partnership with Amazon for it.” said, Facebook India (Meta) director and head of content and community partnerships Paras Sharma. 

Helmed by Amazon miniTV with the aim of promoting and preserving the urban street culture, Hip Hop India is streaming exclusively on Amazon miniTV, for free within the Amazon shopping app and on Fire TV.

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Mumbai: Amazon miniTV – Amazon’s free video streaming service has become the buzz of the town with one of its most recent release on the platform – Half CA which features well known actors Ahsaas Channa, Gyanendra Tripathi, Anmol Kajani, Rohan Joshi, and Prit Kamani in pivotal roles. Half CA narrates the journey of a girl Archi who is preparing for one of the toughest exams in the country, Chartered Accountancy. The series beautifully captures the details and intricacies of her journey in the attempt to add the title CA before her name, while her cousin ‘Niraj Bhaiya’ is nicknamed as ‘Half CA’ after two unsuccessful attempts which has taught him everything he needs to know to be a CA but he isn’t qualified on paper for the same. The brother-sister duo face their own share of problems in their individual journeys as they reach the financial capital – Mumbai where Archi meets Tejas. The character of Tejas is played by the talented actor Prit Kamani. 

On being asked to share some of his favorite BTS with the cast of Half CA, Prit mentioned, “The day we shot at marine drive amidst thousands of college students, on Sunday streets. We danced and sang songs, and clicked pictures while shooting. We actually felt like college kids roaming around in Mumbai.”

The actor also shared his thoughts on why the audience would like the show. He said, “The direction, the story, the dialogues, the performances, the music but I think mostly because it’s so relatable.”  Half CA has been well received in the CA community of India, thanks to its engaging storyline and the outstanding acting by the actors that played the characters, Half CA has earned positive reviews. These factors help to flesh out the subject matter and reveal insights into the day-to-day hardships of a CA aspirant. 

He further added, “Ahsaas always amazes me, she’s a friend too and I love working with her. And Gyanendra, Anmol, and Rohan are just brilliant! In fact, every role, big or small, was cast to perfection.” The entire range of what it takes to achieve the milestone is covered in this series, from putting in extra effort during training to almost giving up due to the fierce competition.

Half CA is streaming exclusively on Amazon miniTV, which you can watch for free on the Amazon shopping app and on Fire TV.

Mumbai: Friendship day serves as a reminder of the value of meaningful relationships and the support network that friends offer in times of happiness and sorrow. As we gear up to celebrate the joy of companionship, Disney+ Hotstar is all set to entertain you with some of the BFF duos whose friendship stands the test of time. These dynamic duos and inseparable squads will take you on an adrenaline-pumping ride through loyalty, laughter, and the most heartfelt moments that’ll have you cheering for friendship like never before! So buckle up and let’s dive into the thrilling world of unforgettable bonds that’ll leave you inspired and eagerly reaching out to your own ride-or-die friends.

Virat and Kshitij in Commando 

In Disney+ Hotstar’s upcoming action-packed series Commando, the characters Virat (played by Prem) and Kshitij (played by Vaibhav Tatwawadi) share an unbreakable bond. As fearless and loyal friends and brothers, they find themselves in challenging situations, but their friendship remains steadfast. When Kshitij faces peril in Pakistan, Virat’s unwavering determination drives him to bring his friend back safely. Their unshakable camaraderie serves as a shining example of loyalty and brotherhood, showcasing the strength of true friendship even in the face of adversity. Their bond becomes a driving force that keeps them united, reminding us of the profound connections that can form between friends who will go to any lengths to protect and support one another. You can witness their friendship exclusively on Disney+ Hotstar on 11 August 2023. 

Priya Bapat and Eijaz Khan in City of Dreams

In the gripping political drama City of Dreams, Priya Bapat portrays the sharp and unsentimental Poornima Gaikwad, while Eijaz Khan brings to life the loyal cop, Wasim Khan. Amidst the cutthroat world of politics and treacherous power struggles, their friendship shines as a beacon of loyalty. As the head of an anti-drugs task force, Wasim remains unwavering in his support for Poornima, even in the face of personal tragedies and challenges. Despite the complexities surrounding them, their bond transcends their roles, and Poornima relies on Wasim’s steadfastness to navigate the murky waters of politics. On Friendship’s Day, the enduring friendship between Poornima and Wasim in “City of Dreams” reminds us that amidst the pursuit of power, true friendships are the ones that provide strength and guidance, standing firm even in the darkest times.

Anil Kapoor and Saswata Chatterjee in The Night Manager

In The Night Manager, the friendship between Shelly Rungta (Anil Kapoor) and  BJ (Saswata Chatterjee) truly touches as they stick by each other, in the toughest of times. As Shelly’s devoted associate, BJ stands firmly by his side, believing in Shelly’s vision and decisions, no matter how dark or complex the situation becomes. In the midst of a dangerous web of deceit, betrayal, and violence, their bond remains unshaken, and BJ’s unwavering loyalty serves as a source of strength for Shelly. With the weight of the past haunting Shaan Sengupta (Aditya), The Night Manager, and after witnessing the tragic loss of the young girl, BJ’s steadfast support becomes a lifeline for Shelly, reminding him of the value of true friendship even amidst the darkest of times. On Friendship’s Day, their friendship in The Night Manager reminds us that standing by someone’s side in both triumph and adversity is what makes a friendship truly invaluable and unforgettable.

Bhuvan Bam and Prathamesh Parab in Taaza Khabar

In the heartwarming series Taaza Khabar, the friendship between Vasant Gawde (Bhuvan Bam) and Prathamesh Parab is nothing short of inspiring. Despite coming from vastly different backgrounds, their bond is rooted in trust and unwavering belief in each other. Prathamesh’s unconditional support for Vasant, regardless of his newfound supernatural powers, is a testament to the strength of their friendship. As Vasant navigates the complexities of his extraordinary abilities, Prathamesh remains by his side, reminding him of the importance of staying true to his roots and using his powers for the greater good. Their endearing camaraderie showcases the essence of true friendship, where loyalty and faith in one another stand the test of time. On Friendship’s Day, their story serves as a reminder that real friends are there to lift you up and embrace your uniqueness, no matter the circumstances.

Karan Johar in Moving in with Malaika

In Moving in With Malaika, episode five, the spotlight falls on the endearing friendship between Malaika Arora and her long-time confidante, director and producer – Karan Johar. As the episode unfolds, Malaika’s transformation to a trendy new hair color sets the stage for a relaxed and comfortable ambiance. When Karan visits her, the duo effortlessly slips into a conversation reminiscent of Karan’s iconic talk show, Koffee with Karan. With Karan’s trademark knack for putting guests at ease, he playfully delves into personal questions that elicit genuine laughter and unexpected moments. Throughout their heartwarming exchange, the audience witnesses a different side of Malaika—one she seldom reveals on television. The level of comfort one can see both of them at during the conversation, only makes you reminisce about some personal time with your BFF – as you leave all your problems behind and just sit down to chat with them. Their banter and comfortable camaraderie make it a delightful watch for fans who appreciate seeing this best friends duo on-screen together.

Mumbai: ACKO and Sony LIV come together for the third consecutive year to redefine the way brands and media partners collaborate to deliver solution-driven objectives. The cornerstone of the partnership has been to leverage Sony LIV’s high-octane properties. The latform has successfully provided a path-breaking brand solution and created contextual opportunities to enhance ACKO’s messaging and make it a household name across India, establishing it as one of the leading technology and digital-first insurance brands.

ACKO’s “Welcome Change” brand philosophy has challenged preconceived notions of insurance buying in India. To further strengthen the brand’s messaging, Sony LIV created a unique brand solution titled “ACKO Change Makers Wall” on the second season of Shark Tank India. ACKO was the first brand to tie up with Shark Tank in the first year and has been a co-presenting sponsor on Shark Tank India for three consecutive years. 

To double down on ACKO’s key markets like Mumbai, there was a beautiful integration of ‘ACKO Manaat Tu Song (An Ode to Mumbai)’ with the journey of the Indian Idol finalists. This was a tribute to the city of opportunities and change by the contestants who became India’s favourite stars. 

Additionally, ACKO was able to successfully leverage the high impact generated by the multi-sport event on Sony LIV by coming on board as a co-powered sponsor for ‘The Birmingham 2022 Commonwealth Games’. The Indian Athletes gave viewers plenty of memorable moments, which ACKO exclusively presented through special segments such as ‘ACKO Daily Highlights’ and ‘ACKO Moment of the Day’. 

With strong success stories, ACKO and Sony LIV embark on their third year of partnership with innovative campaigns and integration planned through the year on some of the most iconic shows in India, such as Shark Tank India, Kaun Banega Crorepati, The Asian Games, The Ashes, MasterChef India along with Sony LIV originals.

Sony LIV head of ad sales revenue Ranjana Mangla said, “Today, brands are increasingly looking for innovative solutions that can help build brand equity. One such success story is our long-standing partnership with ACKO Insurance. Together, we have created countless advancements for ACKO with rich in-content integrations. We have built and designed many firsts in contextual segments across our large impact properties aligned with ACKO’s brand philosophy. Sony LIV has established itself as a platform for clutter-breaking original content, marquee multi-sport events and our flagship reality shows which has earned us accolades and an ever-increasing subscriber base. This long-term partnership is a testimony to our solution-driven commitment and content library.

ACKO EVP marketing Ashish Mishra said, “At ACKO, we honestly believe that long-term partnerships with our media partners are mutually beneficial compared to sporadic media buys. This enables both parties to better understand each other’s business plans and objectives and customize solutions around them. We have witnessed this with Sony LIV’s team year after year. It’s refreshing to have a media partner passionately care about our brand’s growth. The team proactively comes back to us with the right solutions for our key markets to ensure we hit our targets. Of course, it helps that Sony LIV has some of the best properties on OTT right now like KBC, MasterChef, Asian Game and of course Shark Tank, which for us is as big as IPL.

Mumbai: Amazon miniTV- Amazon’s free video streaming service, recently premiered the young adult drama, Half CA featuring popular actors Ahsaas Channa, Gyanendra Tripathi, Anmol Kajani, Rohan Joshi, and Prit Kamani in pivotal roles. The web series revolves around a young girl pursuing CA and the hardships that she faces in the quest to clear one of the toughest professional exams in the world.. Her cousin Niraj (played by Gyanendra) is a CA aspirant who has failed two CA finals and is nicknamed as “Half CA,” which means that he has all the information of a CA but hasn’t become one. They face hurdles to attain the same aim in Mumbai, the financial hub of India. Will they become CAs or remain half-CAs?

Prit Kamani who plays Tejas in Half CA shares how growing up he was always into studies, here’s what the actor said, “I like to research about various subjects. I was generally an above average student in school, but during my boards I hit it out of the park. I was an IGCSE student, and held a world rank in Biology. Then I switched to commerce and later went on to pursue BMM which comes under Arts. So all in all, I am a learner.”

The actor also shares how he resonated with his character in Half CA, “The fact that he’s a charming, carefree, fun-loving Bombay boy, that brings us quite close (laughs) But personally, I try to discover the character in me rather than becoming a different person. Because if there’s a shade of me, then I can be the only one to play that character in the whole world” 

Half CA is streaming exclusively on Amazon miniTV, which you can watch for free on the Amazon shopping app and on Fire TV.

Mumbai: This August, MX Player is all set to bring you a delightful selection of heartwarming and light-hearted romantic dramas from around the world, perfectly complementing the Monsoon season. From love stories to endearing characters, these series offer the ideal escapism to enjoy during the monsoons. So snuggle up, and let MX Player’s international dramas add a touch of love and magic to your everyday lives!

9 August 2023 – Touch Your Heart  

‘Touch Your Heart’ is a Korean rom-com that portrays the journey of Oh Yoon-seo (Yoo In-na), a renowned actress whose life takes a downturn when she gets caught in a scandal. With her career declining quickly, she looks for one last hope to get back on the screen and lands a role playing a secretary in a drama written by a famous screenwriter. To get into character, Yoon Seo starts working as a secretary under Kwon Jung Rok, a lawyer who is notorious for being a perfectionist. Watch their journey unfolding as ‘Touch Your Heart’ streams on MX Player in Hindi from 9 August 2023.

16 August 2023 – Scripting Your Destiny

‘Scripting Your Destiny’ is a Korean fantasy drama that follows Shin Ho Yoon, a powerful god responsible for determining human fate. But when he is charged with writing a romantic fate, he draws inspiration from the work of a makjang (extreme) drama screenwriter, Go Che Kyung. Shin Ho Yoon decides to pair Go Che Kyung with a perfect man, Jung Ba Reum, a television producer. However, as he takes on the role of Go Che Kyung’s landlord, he unexpectedly develops feelings for her, jeopardising his divine plan. Watch Scripting Your Destiny streaming on MX Player in Hindi from 16 August 2023.

23 August 2023 – The Beauty Inside  

‘The Beauty Inside’ is a Korean drama that tells the love story of Han Se Gye, an A-list actress and Seo Do Jae, an executive at an airline company. Han Se Gye is known to be a troublemaker and is the object of many rumours. Her life is a mystery, but she suffers from an unusual phenomenon. At a certain point every month, her appearance changes to a different person. Han Se Gye meets Seo Do Jae. He seems perfect, but he suffers from an inability to recognise faces. The only person’s face he can recognize is Han Se Gye. As fate brings them together, they fall in love, defying their unique challenges. Watch ‘The Beauty Inside’ to know what is in store for them on MX Player in Hindi, starting 23 August 2023.

30 August 2023 – Mr. Right

‘Mr. Right’ is a Chinese drama that follows the story of three men and their quest for love. Cheng Hao, a successful dentist, offers dating advice but has never been in love. During a business trip, he crosses paths with Luo Yue, who deals with heartbreaks. Despite their clashes, they gradually become close. Cheng Hao’s business partner, Zhang Mingyang, seeks guidance to pursue Gu Yao, Cheng Hao’s college crush. At the same time, his friend Zou Beiye seeks help to woo Qiao Yilin, a supermodel. Watch this romantic comedy-drama in Hindi on MX Player from 30 August 2023.

Mumbai: Megalodon, a trailblazing AI-first marketing & communications firm, announced the launch of its Megalodon Productions, India’s premier AI-based production house. With this visionary launch, Megalodon sets a new benchmark in the industry, propelling its brand into uncharted territories with innovative, out-of-the-box AI-powered video and film solutions.

The announcement of Megalodon Productions was accompanied by the release of India’s first AI-captivating concept film teaser video – The Creepdale, masterfully crafted using cutting-edge AI tools. This film teaser video epitomizes the brand’s creative prowess and marks its foray into a domain where AI magic will be woven into movie teasers, brand campaign videos, political videos, short films, event videos and more.

Megalodon founder Rashi Agarwal expressed her excitement, saying, “Megalodon Productions has been meticulously conceived to elevate the art of visual storytelling. This division embodies the essence of ‘Bringing Imaginations to Life,’ as we aim to create awe-inspiring experiences for our audience through responsible and balanced utilisation of AI”.

She further adds, “With my team, we are dedicated to producing and delivering engaging content, redefining the boundaries of creative expression”.

Megalodon, co-founder Sahid SK expressed his enthusiasm, stating, “We are elated to introduce Megalodon Productions, a venture that fuses the boundless possibilities of AI with the realm of art, elevating audience engagement through unrivalled creativity.”

Having established a formidable presence through AI-driven engaging content for social media and brand campaigns, Megalodon boasts an impressive portfolio, including collaborations with top-tier clients.

With the advent of Megalodon Productions, the company now envisions a groundbreaking collaboration with production houses, movie producers, OTT platforms, and brands, revolutionising the art of storytelling and audience engagement.

Megalodon’s commitment to exploring the potential of AI and its fusion with creative expression has already garnered widespread attention and appreciation. As the industry embraces the transformative power of technology, Megalodon stands at the forefront, reshaping the future of video production.

The visionary launch of Megalodon Productions has garnered accolades from industry experts and creatives alike. As AI continues to revolutionise the way we experience art, Megalodon is leading the charge, leveraging the infinite potential of AI technology to deliver visually stunning and immersive storytelling experiences.

Mumbai: With an astounding IMDb rating of 8.5, Por Thozhil (The Art of War) has already solidified its position as a crime thriller that ensures an enthralling cinematic experience. Sony LIV is all set to take you on an adrenaline-pumping experience with the exclusive premiere of the blockbuster Tamil film – Por Thozhil. After taking the big screen by storm, the acclaimed film is slated to make a thunderous entry into your living rooms on the 11 August. 

In the chilling backdrop of gruesome murders, the story follows a young cop’s quest to face his fears. With a mysterious and distant veteran by his side, he must track down a cunning serial killer. As they delve into the twisted mind of the psychopath, a relentless cat-and-mouse game unfolds. But will they be able to uncover the killer’s sinister motives before it’s too late?

Produced by Applause Entertainment in association with E4 Experiments & Eprius Studio the film is helmed by debutant director Vignesh Raja. With stellar performances from Sarath Kumar, Ashok Selvan, and Nikhila Vimal, ‘Por Thozhil’ is written by Vignesh Raja and Alfred Prak.