ITV

Category: Over The Top Services

  • Munaf Merchant takes charge as head of revenue & partnerships at Bullet

    Munaf Merchant takes charge as head of revenue & partnerships at Bullet

    MUMBAI: Munaf Merchant has joined Bullet, the fledgling micro-drama OTT platform, as head of revenue & partnerships. He steps into the role after a near four-year run at Associated Broadcasting Co. (TV9), where he most recently served as senior vice president – revenue digital.

    Merchant, a dealmaker with a reputation for scaling ad sales across print, digital and broadcast, cut his teeth at India Today before a long innings at Network18. At the latter, he held posts ranging from regional sales head west to national sales head for brand solutions and convergence.

    Known for his flair in closing cross-media deals and boosting PSU revenues by over 50 per cent in his India Today days, Merchant now faces the challenge of building a revenue engine for Bullet as it looks to carve a niche in India’s crowded streaming market.

  • Realme Hip Hop India Season 2 becomes India’s #1 reality show of 2025

    Realme Hip Hop India Season 2 becomes India’s #1 reality show of 2025

    MUMBAI: Amazon MX Player’s Realme Hip Hop India Season 2 has cemented its place as the country’s biggest unscripted success story of the year. As per Ormax Media’s latest ranking of the Top 50 OTT Originals for H1 2025, the show emerged as India’s most-watched reality series, and the only one to trend for 11 consecutive weeks on Ormax’s weekly list of top OTT web shows.

    Season 2 brought India’s underground hip-hop dance movement into the mainstream with over 25 million unique viewers tuning in to witness raw talent, breakout performances, and deeply personal journeys. The series was anchored by judges Remo D’Souza and Malaika Arora, and amplified with appearances by leading personalities including Rajkummar Rao, Abhishek Bachchan, Raftaar, Sara Ali Khan, Munawar Faruqui, Aditya Roy Kapur, and Rohit Shetty, making it one of the most high-profile reality shows of the year. The finale crowned Shubhankar Gawde as India’s second hip-hop dance champion, capping off a season that redefined youth entertainment.

    Speaking on the show’s success, Karan Bedi, Head, Amazon MX Player, said: ‘Hip Hop India Season 2 stood at the intersection of culture, content, and commerce. It brought a powerful subculture into the mainstream and gave brands a credible, high-engagement platform to connect with young India. The response has been phenomenal both in terms of viewership and brand resonance.’

    The show raised the bar for branded content integrations and co-marketing at scale. Alongside title sponsor Realme, brands like Sprite, Tuborg, Pokémon, Spotify, and SpiceJet joined the movement in highly engaging ways. From innovative in-show integrations, immersive media ads, on-site and social media led gamification, to in-flight co-branding, Pokémon-themed dance acts, Spotify playlist integrations, the show created a high-impact ecosystem where brand narratives blended seamlessly with cultural moments.

    Echoing the sentiment, Amazon MX Player director and head of content, Amogh Dusad added, ‘With Realme Hip Hop India Season 2, we set out to showcase hip-hop not just as a dance form, but as a cultural voice. This season’s response proves that authenticity, when paired with relevance, wins big. We’re proud to see the franchise has become both a fan obsession and a brand magnet.’

  • Amazon MX Player announces the new season of the Munawar Faruqui starrer – First Copy

    Amazon MX Player announces the new season of the Munawar Faruqui starrer – First Copy

    MUMBAI: After a breakout debut that left fans buzzing and critics applauding, First Copy is all set to return with a new season later this year on Amazon MX Player, Amazon’s free video streaming service. Launched with Munawar Faruqui’s much-talked-about entry into scripted drama, the show quickly became a fan favorite thanks to its gripping narrative, nostalgic ’90s energy, and a performance that proved Faruqui’s versatility beyond the mic.

    Picking up from the suspenseful cliffhanger of the debut season, where Arif’s empire came crashing down, the upcoming season will dive deeper into the consequences of his rise, his fall, and his relentless drive to reclaim what was lost. Will the man who built his kingdom on charisma, chaos, and cinema find a way back? The new instalment of First Copy promises new twists, higher stakes, and an Arif the audience hasn’t seen before. The series boasts a powerhouse cast featuring Munawar Faruqui, Krystle D’Souza, Gulshan Grover, Saqib Ayub, Ashi Singh, Meiyang Chang, Inam Ul Haq, and Raza Murad — and has cemented itself as one of Amazon MX Player’s most talked-about titles of the year.

    Reflecting on the show’s overwhelming reception and his return, Faruqui shared, “First Copy was a big leap for me, my first acting project, and I honestly didn’t expect this kind of love. I think audiences really connected with Arif with all his imperfections, and that’s been humbling.  He is intense, passionate, and constantly looking for meaning in chaos. But his story? It’s just getting started. The new season will reveal a whole new side of him and I can’t wait for audiences to see what’s next.”

    With fans already dissecting every frame of the video drop, the countdown has officially begun. First Copy still has plenty of pages left to turn, and fans won’t have to wait too long for the new season, which will premiere on Amazon MX Player later this year.

    First Copy is available to stream on Amazon MX Player for free, available through its own app, on the Amazon shopping app, Prime Video, Fire TV, Smart TVs, and Airtel Xtreme.

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  • Did Bitcoin Leave Without You? BYDFi Helps You Scout XRP, ADA, and SOL Before They Pop

    Did Bitcoin Leave Without You? BYDFi Helps You Scout XRP, ADA, and SOL Before They Pop

    As Bitcoin continues to dominate headlines with its dramatic price surges, institutional adoption, and volatile swings, many retail investors are left asking the same question: Did I miss the boat? For those who watched Bitcoin climb from hundreds to tens of thousands of dollars, it can feel like the golden opportunity has passed. However, the crypto landscape is far from limited to just Bitcoin. In fact, some of the most promising investment opportunities right now may lie in select altcoins like XRP, Cardano (ADA), and Solana (SOL).

    These alternative cryptocurrencies each bring unique strengths to the table and have the potential to outperform the market in the coming cycle. And for traders and enthusiasts eager to capitalize on the next big breakout, BYDFi (short for BUIDL Your Dream Finance) offers a powerful, user-friendly platform that empowers users to spot opportunities early—before they make the rounds on social media or mainstream news.

    The Altcoin Window: Why XRP, ADA, and SOL Still Have Room to Run

    While Bitcoin remains the flagship cryptocurrency, its large market capitalization makes exponential gains increasingly difficult. Many seasoned investors now turn to altcoins—smaller, newer cryptocurrencies with strong fundamentals—as a more accessible entry point with higher upside potential.

    XRP, the digital asset associated with Ripple Labs, continues to gain attention due to its ongoing legal battle with the U.S. Securities and Exchange Commission (SEC). The lawsuit, which revolves around whether XRP is a security, has clouded the asset’s future for years. However, any positive legal resolution could result in a flood of institutional capital and renewed confidence from retail investors. XRP’s vision to revolutionize cross-border payments by offering faster, cheaper, and more transparent international transactions remains a compelling narrative.

    ADA (Cardano) is another altcoin with a loyal following. Developed by Ethereum co-founder Charles Hoskinson, Cardano prides itself on being one of the most academically rigorous blockchain projects in the industry. With its emphasis on peer-reviewed research, energy efficiency, and scalability, Cardano is positioning itself as a blockchain that can support decentralized applications (dApps) and smart contracts at scale. The community surrounding ADA remains strong, and many long-term investors see it as a fundamentally sound project with real staying power.

    SOL (Solana), meanwhile, has quickly earned a reputation for speed. With blazing-fast transaction times and ultra-low fees, Solana is becoming a go-to platform for developers, NFT creators, and DeFi projects. Although it has faced network outages in the past, recent upgrades have improved its performance and stability. More recently, Solana has benefited from rising interest in the DePIN (Decentralized Physical Infrastructure Networks) sector, further increasing its use cases and momentum.

    In short, these aren’t just speculative tokens—they’re the building blocks of robust, evolving ecosystems. Their potential is tied not just to hype cycles, but to real technological advancements and tangible use cases. Learn exactly how to buy ADA on BYDFi and start building your position today.

    Your Edge Starts Here: How BYDFi Helps You Stay Ahead

    In a market as fast-moving as crypto, timing and information are everything. Most retail investors end up buying altcoins after they’ve already pumped—when the majority of the profits have already been captured by early movers. BYDFi is designed to change that narrative.

    A globally trusted and rapidly growing cryptocurrency trading platform, BYDFi provides the tools, insights, and execution capabilities to help users get in before the breakout. Whether you’re new to crypto or a seasoned trader, BYDFi makes it easier to analyze trends, monitor market sentiment, and take quick action.

    Want to take a position in ADA before its next rally? BYDFi provides a simple and secure way to buy, sell, and hold Cardano. The platform supports spot trading for long-term investors and derivatives trading for those looking to amplify returns through leverage or hedge positions.

    Some of BYDFi’s standout features include:

    ●  Advanced scanning tools that identify trending coins before they become viral topics online 
    ●  Low trading fees and fast onboarding so you can act quickly when opportunity strikes 
    ●  A smooth and intuitive interface, suitable for beginners and professionals alike 
    ●  Access to leverage and derivatives markets for sophisticated strategies 
    ●  BYDFi offers spot trading for over 900 cryptocurrencies, as well as flexible leverage trading ranging from 1x to 200x

    It’s not just about having the right coin—it’s about having the right platform to act decisively.

    Timing Is Everything: Don’t Wait for the Headlines

    By the time an altcoin makes it to the front page of Reddit or appears in a viral YouTube video, it’s often too late. The early adopters have already taken profits, and retail investors are left chasing diminishing returns.

    That’s where BYDFi shines. With its early alert systems, strong liquidity, and in-depth analytics, BYDFi allows users to spot trends before they become mainstream. Its real-time data and community-driven insights can help you identify a coin that’s building momentum—before the rest of the market catches on.

    Whether you’re tracking news on XRP’s legal situation, analyzing ADA’s smart contract deployments, or watching Solana’s growing presence in the NFT and DePIN space, BYDFi gives you the tools to take action at the right time.

    Conclusion: You Didn’t Miss Out—You’re Just Getting Started

    Bitcoin may have been the pioneer, but it’s far from the end of the crypto story. The next chapter is being written by innovative altcoins like XRP, Cardano, and Solana. These projects each have unique value propositions and active communities backing their growth.

    If you’re looking to capitalize on the next wave of crypto momentum, now is the time to start scouting promising altcoins—and BYDFi is the ideal partner to help you do just that. With its suite of advanced tools, low fees, and user-friendly interface, BYDFi empowers both new and experienced traders to navigate the altcoin market with confidence.

    Don’t sit on the sidelines. The next breakout may already be brewing. Dive into the world of altcoins with BYDFi, and position yourself for the opportunities ahead.

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  • Prime Video’s teen drama smashes viewership records

    Prime Video’s teen drama smashes viewership records

    MUMBAI: Prime Video’s sun-soaked coming-of-age saga, The Summer I Turned Pretty, has returned in blazing form. Season 3 premiered on 16 July, drawing 25 million unique viewers worldwide in its opening week, a 40 per cent leap from Season 2 and a threefold surge since the show’s debut.

    Backed by Jenny Han’s book-to-screen vision and fuelled by Taylor Swift’s soundtrack magic, the series has cemented its place as a Gen Z obsession. It now ranks as Prime Video’s most-watched TV season among women aged 18–34 and its fifth most-viewed returning season overall.

    Sharing her elation on the smashing success of the series, creator, showrunner, and executive producer Jenny Han said, “Seeing how ‘The Summer I Turned Pretty’ has resonated with millions—how the story has sparked so many fan conversations, sent the books back on the bestseller lists, and inspired so many viewers’ reactions across social media—it’s everything I could have hoped for and more. As creator and co-showrunner, I’m incredibly proud of what we made. I’m grateful we got to make all three seasons, one for each book, and grateful that audiences have been so passionately embracing the story I wanted to tell.”

    Amazon MGM Studios head of TV content, Vernon Sanders explained how the decision to release Season 3 episodes weekly, despite heightened anticipation from fans, was a deliberate move. He said, “This has been a strategy that we’ve rolled out with our second seasons and beyond — whether that’s with ‘The Boys’ or ‘Reacher,’ even ‘The Summer I Turned Pretty’ Season 2 was weekly. And we see that the audience, even though they’re craving every episode, we’re able to engage them in a longer conversation. And it’s great for the service, because we have people coming back week after week. But that discussion, the community that gets built by having that shared experience and being in one conversation, we see lots of benefits to it. So when and where it makes sense, we’ll keep doing that.” Additionally, the 12 a.m. PT/3 a.m. ET release time aims to streamline messaging and accommodate global viewers.

    Adding to the frenzy, the showrunners recently urged fans to keep their passion playful rather than personal, reminding viewers not to blur lines between the fictional heartbreak on screen and the cast bringing it to life.

    With new episodes dropping every Wednesday until 17 September, this final season finds Belly (Lola Tung) torn between Jeremiah and Conrad, as love triangles, nostalgia and messy feelings collide one last time.

    Prime Video is streaming all three seasons in English, Hindi, Tamil, Telugu, Malayalam and Kannada, proof that summer heartbreak now has a truly global language.
     

  • Naseeruddin Shah steps into J.R.D. Tata’s shoes in Amazon MX Player’s Made in India – A Titan Story

    Naseeruddin Shah steps into J.R.D. Tata’s shoes in Amazon MX Player’s Made in India – A Titan Story

    MUMBAI – On the 121st birth anniversary of Bharat Ratna J.R.D. Tata, Amazon MX Player and Almighty Motion Picture unveiled the first look of their upcoming series Made in India – A Titan Story. The series sees veteran actor Naseeruddin Shah bring the legendary industrialist to life in a cinematic retelling of ambition, innovation, and nation-building.

    Produced by Prabhleen Sandhu, founder of Almighty Motion Picture, and directed by Robby Grewal with writing by Karan Vyas, the series charts the extraordinary journey of J.R.D. Tata and his pivotal role in shaping modern India.

    Joining Shah is Jim Sarbh as Xerxes Desai, the visionary founder of Titan, alongside Namita Dubey, Vaibhav Tatwawaadi, Kaveri Seth, Lakshvir Saran, and Paresh Ganatra.

    Slated for release early next year, Made in India – A Titan Story will stream free on Amazon MX Player across mobile, CTVs, the Amazon shopping app, Prime Video, Fire TV, and Airtel Xstream, promising audiences a front-row seat to the story of an empire built on grit and genius.
     

  • Global South stories take spotlight as IN10 and Beacon join forces

    Global South stories take spotlight as IN10 and Beacon join forces

    MUMBAI: Content knows no borders and neither do these storytellers. In a bold cinematic handshake that spans continents, Movieverse Studios, IN10 Media Network’s content arm has inked a global alliance with UAE-based Beacon Media to turbocharge stories from the Global South for a global audience of over three billion. The goal? A borderless entertainment ecosystem powered by co-creation and cultural exchange from India to Latin America, Africa to the Middle East.

    “Our vision is global storytelling without fences,” said Movieverse Studios CEO Vivek Krishnani who promised a slate that embraces Malayalam feature films, micro-series for Instagram Reels and Tiktok, and even adaptations of Deepak Chopra’s bestselling fiction. “The Global South is bursting with stories that deserve a global stage and we’re building that bridge.”

    This isn’t just lip service. Among the first projects are a Malayalam-language feature and a wave of digital-first series aimed at next-gen viewers, alongside a premium slate of films and web shows under active development. With this, IN10 is aiming not just for reach but resonance.

    Beacon Media, helmed by chairman Manoj Narender Madnani, dubbed the alliance “1+1=11 in action,”a nod to how collaboration between legacy platforms and new-age players can create outsized impact. “This isn’t about competing,” he said. “It’s about multiplying reach and cultural capital.”

    The collaboration leverages deepening cultural and investment ties between India, Saudi Arabia and the UAE countries fast becoming central to the global entertainment and tech conversation. It also ropes in big industry names: Beacon’s Arabic production arm works with Fadi Ismail, the former MBC Group drama director, while acclaimed writer Manini Priyan has been appointed head of content for Beacon’s original programming.

    “This is about future-proof storytelling,” said IN10 Media Network MD Aditya Pittie. “We’re blending Hollywood-grade scale with deeply rooted Indian storytelling. This is not just an alliance, it’s a movement.”

    With content categories ranging from short-form social storytelling to high-budget features, and formats ready to travel across languages and regions, the IN10-Beacon alliance is poised to become a game-changer in reshaping the global entertainment map from the Global South to screens worldwide.

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  • Special Ops 2 turns spy games into cyber lessons for a nation on edge

    Special Ops 2 turns spy games into cyber lessons for a nation on edge

    MUMBAI: When Special Ops 2.0 stormed onto JioHotstar, it wasn’t just another slick return for Kay Kay Menon’s unflappable Himmat Singh. This season traded bullets for breaches, exposing the murky world of cyber warfare, where the enemies aren’t men in balaclavas but faceless hackers armed with AI and a knack for digital deceit.

    Leaning hard into real-world relevance, the campaign flipped a spy thriller into a wake-up call. Through partnerships with WhatsApp, Truecaller, and Paytm, Himmat himself schooled India on phishing scams, deepfakes, and UPI fraud. From a staged “leaked” document that redirected users to a PSA video to hyper-local AI-generated trailers calling out neighbourhoods by name, Special Ops 2.0 made cyber-threats impossible to ignore, reaching over 10 million users and sparking 22.4 million social interactions.

    More than a campaign, it became a movement. Himmat’s rallying cry—“Yeh Himmat Ka Kaam Hai”—triggered a wave of user-generated content, racking up 3 million views and 13,000 organic posts. Fiction bled into fact, and India found itself bingeing not just on espionage, but on digital literacy.

    In a world of data leaks and deepfakes, Special Ops 2.0 didn’t just entertain. It armed a nation, one click at a time.

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  • Yoodlee Films unleashes Season 2 of Hunter Tootega Nahi Todega

    Yoodlee Films unleashes Season 2 of Hunter Tootega Nahi Todega

    MUMBAI: Hunter: Tootega Nahi Todega Season 2, the explosive sequel to the hit action-thriller, is now streaming exclusively and for free on Amazon MX Player.

    Produced by Yoodlee Films, the film division of Saregama India Ltd, the new season raises the stakes with a gripping storyline and a fierce on-screen battle between Suniel Shetty and Jackie Shroff.

    Yoodlee Films and Saregama, known for their bold, new-age storytelling across languages, have earned widespread acclaim and numerous accolades worldwide, along with immense love from audiences. Hunter Season 2 is yet another powerful addition to their growing lineup of high-impact, genre-defining content.

    Directed by Prince Dhiman and Alok Batra, Season 2 continues the story of Vikram Sinha (Suniel Shetty), a former cop drawn back into a deadly mission when he discovers his daughter, long presumed dead, is alive but in the clutches of a ruthless man known as Salesman (Jackie Shroff). Season 1 received rave reviews for Suniel Shetty’s intense performance and the edge-of-the-seat gripping storyline, and Season 2 builds on that momentum with a chase that spans from Mumbai’s underworld to the streets of Thailand, setting the stage for a high-voltage showdown.

    The series also stars Anusha Dandekar, Barkha Bisht, and Anang Desai in pivotal roles. Season 2 also features a reimagined soundtrack blending classic Bollywood with gritty modern beats, amplifying the show’s raw intensity.

    On the launch, Siddharth Anand Kumar, EVP, Saregama India Ltd, shared, “Hunter is not just an action series, it’s about emotion, loss, and what drives a man to fight against all odds. Season 2 takes it a notch higher. Fans loved Suniel Shetty’s intense avatar in Season 1 and were eagerly waiting for more. We’re thrilled to bring back this raw, thrilling story with powerhouse performers like Suniel Shetty and Jackie Shroff, continuing our mission at Saregama and Yoodlee Films to deliver compelling stories across languages.”

    Suniel Shetty shared, “Vikram’s journey this season is more personal than ever. He’s broken but relentless. The action is intense, but it’s the emotional stakes that truly drive him. Working with my buddy Jackie again brought back incredible energy on screen. It’s great to be back on OTT, and working with Saregama and Yoodlee again has been twice as much fun, they really are like family.”

    Jackie Shroff added, “Salesman is calm, calculative, and dangerous. Playing him was truly thrilling. It was a pleasure collaborating with the team at Saregama and Yoodlee — they welcomed me into the Hunter family with open arms and a lot of love. Facing off with Anna (Suniel) again made it even more powerful. There’s real chemistry and camaraderie between us that adds an extra spark to every scene and makes it truly whistle-worthy for the audience.”

    Hunter Season 2 is now streaming for free on Amazon MX Player, available via the MX Player app, the Amazon shopping app, Prime Video, Fire TV, and Airtel Xtreme.

  • Ekta Kapoor distances herself from Altt after Centre bans OTT app for obscene content

    Ekta Kapoor distances herself from Altt after Centre bans OTT app for obscene content

    MUMBAI: Ekta Kapoor on Saturday issued a sharp clarification, asserting she has no links with Altt—the OTT platform recently blacklisted by the Ministry of Information and Broadcasting for streaming “obscene and vulgar content.” 

    The Centre earlier this week banned 25 websites and apps, including Altt, Ullu, Desiflix and Big Shots, citing repeated violations of The Indecent Representation of Women (Prohibition) Act, Section 67 of the IT Act, and Section 292 of the Indian Penal Code. The ministry said the banned platforms hosted content with “sexual innuendos” and “long portions of sexually explicit scenes involving nudity,” crossing the threshold into pornographic territory. 

    In a detailed statement, Kapoor clarified that although she runs Balaji Telefilms, she has had no role at Altt since June 2021. “Contrary to reports, I am not associated in any capacity whatsoever with Altt I stepped down from any involvement over three years ago,” she stated.  

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by EktaaRkapoor (@ektarkapoor)

    She further added that Altt is now operated by Balaji Telefilms Ltd, following the merger of ALT Digital Media Entertainment Ltd.—earlier its wholly owned subsidiary—approved by the National Company Law Tribunal. The merger officially came into effect on  20 June  2025. 

    “Balaji Telefilms Ltd, listed on the BSE and NSE, is a professionally managed media company and fully compliant with all applicable laws. It continues to uphold the highest standards of corporate governance,” the statement read. 
    Kapoor’s comments come amid a media frenzy linking her to the now-banned Altt. “Any insinuation contrary to the above facts is strongly denied. The media is requested to report accurately,” she concluded.

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