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Category: Over The Top Services

  • Get ready for the comeback of #BappaOnMoj, a virtual Ganeshotsav celebration

    Get ready for the comeback of #BappaOnMoj, a virtual Ganeshotsav celebration

    Mumbai: It’s that time of the year we all eagerly await! It’s when diets take a back seat, and we savor delectable modak, puran poli, and satori. It’s when the powerful rhythm of dhol-tasha echoes through the streets daily. It’s when the evening aarti becomes a surreal experience. It’s a time when devotion, passion, culture, and artistry merge to create a magnificent display, celebrating our beloved Ganpati Bappa.

    To bring the grandeur and splendor of Ganeshotsav to every corner of the country, Moj, India’s largest short video platform, presents #BappaOnMoj. Starting from 16 September at 8 AM and continuing until 28 September at 12 AM, this celebration allows you to witness Lord Ganesha in all His glory, live from popular pandals across Maharashtra. Over 100 renowned Moj creators will livestream the Darshan of Ganpati Bappa from these celebrated pandals, ensuring that devotees everywhere can pay their respects and immerse themselves in the vibrant festivities.

    Across the ten days, Moj creators, including popular creators such as Rohit Bhoir, Raj Prasad, Nishant Khalade, Kavita More, Akash Kamble, Shubham Mapralkar, Siddhesh Sante and Sanket Shinde, are set to visit famous pandals and cover the celebrations. The pandals include Lalbaug cha Raja, ChinchPoklicha Chintamani, Ganesh Galli (Mumbaicha Raja), Khetwadicha Raja, GSB seva king Circle, Andhericha Raja, Girgaoncha Raja, Sahyadri Krida Mandal, Bhandarkarcha Raja Mandal, Dagdusheth halwai Mandir, Kasba Peth Ganpati, Tulshibag Ganpati, Dashbhuja Ganpati Temple, Chintamani Temple, Mayureshwar Mandir, Khinditla Ganpati, Omkareshwar Mandir and Parvati Hill temple, in Mumbai and Pune.

    Talking about the #BappaOnMoj campaign, ShareChat and Moj Sr. director of content strategy and operations Shashank Shekhar said, “The real essence of Ganeshotsav in India, and especially in Maharashtra, is the diversity of celebrations, underlined with shared devotion and passion. For the second time in a row, we wanted our users to truly and closely feel the spirit of Ganpati festivities which are an amalgamation of devotion, culture, art, food, music, and historical relevance. With #BappaOnMoj on Moj LIVE, we want to ensure that our users feel like they are a part of the glorious celebrations across the state through the eyes of their favorite creators. Through this campaign, our user community will be able to fully immerse themselves in the exciting celebrations and seek the divine blessings of Bappa, wherever in the country they might be.”

    The ten-day campaign will be a cultural extravaganza as creators from varied genres like dance, music, acting, and food, will take you through an unparalleled immersive experience which will cover all the aspects of the festivities – from the preparations and the amazing decor to the delicious food being offered, the historical significance of the pandals, and of course the Live Darshan of Bappa. Other Moj creators will also give the users a sneak peek into the celebrations at pandals in their neighborhoods, and even the family celebrations at their homes. Get ready to join Moj LIVE from 16 to 28 September to celebrate Ganeshotsav like never before and seek the blessings of Bappa from anywhere in the country!

  • Disney India to scale down it’s linear TV business

    Disney India to scale down it’s linear TV business

    Mumbai: Reportedly, Disney India may scale down its linear TV business or seek strategic options. It reported an EBITDA margin (with OTT losses) of four per cent (average of FY19-22), due to hefty investments/losses in high-cost cricket content. Zee’s (Z IN) average EBITDA margin (with OTT) was 24 per cent in FY19-22. As per our assessment, unit economics of the TV business is strong, led by healthy profitability margin (~30-32 per cent EBITDA for larger broadcasters core Tv business, ex OTT losses).

    Digital has gained sharp traction since the launch of affordable 4G data, as the India OTT market has posted a CAGR of 19 per cent in FY19-23 to USD 2.1bn. Also, TV industry CAGR declined one per cent in FY19-23, on: 1) regulatory concerns on ARPU, 2) tepid ad environment in linear TV and 3) consistent drop in viewership and consumption patterns. Despite this, TV is still the largest medium after digital, with an ad market share of 34 per cent in FY23 (dip of 330bp from FY20).

    We continue to believe that despite converging growth rate, linear TV medium is a key mode of mass campaigning for larger advertisers (FMCG contributes 45 per cent to TV ad revenue), given the reach/scale it has. Digital has the potential to grow, but unit economics are not yet proven. No larger OTT platforms in India have turned profitable despite: 1) launch

    since 2017 (post 4G data becoming cheaper), and 2) strong adoption/during Covid, which increased time spent/consumption. Also, India OTT has many concerns such as: 1) price sensitive market (lower APRUs), 2) higher distribution costs (heavy dependence on telcos/OEM, 3) higher content costs, 4) lower wired broadband penetration and 5) fragmented nature of the OTT market (multiple languages). This further makes break-even or profitability is difficult for any OTT platform, in the near- or medium-term. We, thus, prefer the linear TV business from a profitability standpoint and believe it will be a win-win for India despite tepid growth rates, as digital is an expensive medium. This may be a challenge to scale at mass – Digital ARPU for a consumer with major OTT platforms subscriptions and data costs is Rs 1,500, 4x higher than that of TV ARPU (Rs 350).

    We believe an exit or a strategic change by Disney in India may augur well for peers such as Zee, Sony, Viacom18, SUNTV, enabling a strategic shift in the ‘go to market’ strategy, in turn benefitting other players to gain market share. Subject to regulatory approvals (NCLT), Zee-Sony merger may be the biggest beneficiary of any changes in Disney management or market strategy, as Zee-Sony commanded an ad market share of 25 per centin FY22, slightly below Disney’s 32 per cent. The merged entity (subject to approval) may thus see a big valuation re-rating , on likelihood of market share loss by market leader, Disney India. Disney India enjoys strong recall across genres such as urban GEC, Tamil, Telugu, Marathi, and sports, which together contribute 65 per cent to India’s TV revenues. TV may become further consolidated post Z-Sony merger with top two players (Z-Sony and Disney India) commanding ~60 per cent ad market share, leaving little or no potential for peers to gain (or spike) market share. We believe there is also a likelihood of Viacom 18 (73 per cent owned by RIL/TV18, 11 per cent TV ad market share)- the third largest broadcaster after Zee/Sony and Disney, becoming a strategic partner with Disney India as the former is aggressively seeking to make inroads in the media segment (TV via TV18/NW18; digital via Jio Cinema).

    This scenario too may not be very disruptive for the Z-Sony merged entity as it leaves with two players having an even larger share in the TV ad market. India OTT market is a long haul – Expect early signs of consolidation in the medium term, but broadcaster-based OTTs (Zee, Sony, Disney), Jio Cinema (largest telecom player) and global giants such as

    Amazon and Netflix may eventually command a lion’s share in this market. We expect smaller OTT platforms to tie up with these larger platforms for distribution/scale. Consolidation is the only way OTT platforms in India may move closer to break-even or profitability helped by 1) lower content cost 2) tech cost efficiency and 3) bargaining power with distributors. OTT is a business of scale/depth as platforms with a large customer base and strong content library may be the first ones to attain profitability due to efficiency on technology and distribution costs.

    The credit of this article goes to Elara Capital SVP Karan Taurani. 

  • Wonderful Indonesia hosts a multi-city roadshow in India

    Wonderful Indonesia hosts a multi-city roadshow in India

    Mumbai: Wonderful Indonesia, in collaboration with the ministry of tourism and creative economy of the Republic of Indonesia is set to engage the Indian traveller market through its recently concluded dynamic multi-city roadshow in India. The Wonderful Indonesia Roadshow was hosted at Hyderabad on 11 September 2023; in Mumbai on 13 September 2023; and in Ahmedabad on 15 September 2023. The event sought to promote Indonesia as the ultimate destination for Indian tourists seeking immersive experiences.

    With 37 stalls of participants promoting the destination and about 120-140 participants from the Indian travel and tourism fraternity, this roadshow was a remarkable display of Indonesia’s cultural richness and natural wonders.

    One of the prominent participants at the Wonderful Indonesia Roadshow was Tria Uma Wisata Tours & Travel. With a dedicated focus on Bali and Indonesia as a leading destination management company (DMC), Tria Uma Wisata Tours & Travel is all set to enthral the Indian traveller market with a host of

    exclusive offers and features. Tria Uma is honoured to have been selected as one of the organisers for this prestigious event.

    Indonesia, an archipelago blessed with unparalleled beauty and diversity, is eager to share its rich cultural heritage and breathtaking landscapes with Indian travellers. Wonderful Indonesia is committed to showcasing various destinations across the country, divided into five distinct categories: Nature,

    Culinary and wellness, Arts and heritage, Recreation and leisure, and Adventure.

    Speaking about the success of the roadshow, Tria Uma Wisata Tours & Travel managing director of Niluh Werdiani expressed,” We are proud to represent Bali and Indonesia as the premier DMC at the Wonderful Indonesia Roadshow. We aim to provide Indian travellers with an unforgettable experience, showcasing the unparalleled beauty of Indonesia and Bali in particular. With our specialized expertise and personalized services, we are committed to creating lasting memories for every traveller.”

    The Wonderful Indonesia Roadshow promises to be a remarkable event, bringing the enchanting culture and natural beauty of Indonesia closer to the hearts of Indian travellers.

  • Evergent and Irdeto announce partnership

    Evergent and Irdeto announce partnership

    Mumbai: Evergent, the customer management and monetisation leader for streaming and digital subscription businesses, and Irdeto, the world leader in digital platform cybersecurity, today announced a new partnership to combine Evergent’s flexible subscription and customer management solutions with Irdeto’s video streaming security and management tools. The new partnership will enable OTT streaming providers to quickly bring innovative, custom use cases to market, taking advantage of the rapidly growing market for subscription-based services.

    According to research from Statista, the global market for OTT video is expected to grow over the next five years at a CAGR of 10 per cent. OTT streaming video providers must compete for their position in this growing market by offering unique, customer-friendly packages and experiences. The new partnership between Evergent and Irdeto will provide these companies with solutions for tailored customer offerings, allowing streaming providers to quickly bundle different offers and services and bring them to market.

    “Speed and flexibility are key to surviving and thriving in our current economic climate,” said Evergent CEO & founder Vijay Sajja. “With our partnership with Irdeto, we’ve found a company with common goals and values. The combination of our unique product offerings will make it possible for our OTT customers to design the services and bundles that will help them to acquire and maintain loyal subscribers. The subscription services market can count on Evergent and Irdeto for speed, flexibility and reliability.”

    The new partnership will bring together the most configurable and easy to deploy solutions for subscription service providers from Evergent and Irdeto. Evergent’s suite of flexible monetization and customer experience solutions make it possible for OTT streaming video and other service providers to quickly plan, evaluate and implement new business strategies.

    In the era of video streaming, Irdeto is taking a leading role as the trusted partner to customers by offering an enriched suite of end-to-end OTT solutions that help maximise the value of their platform and their content rights. Pay-TV operators embarking on a super-aggregation strategy (broadcast combined with OTT) can leverage Irdeto’s cybersecurity solutions to offer the fastest and most flexible and secure way to deploy a hybrid (or pure OTT) service on an Android TV or RDK set-top box.

    “The synergy between Irdeto’s secure video streaming solutions and Evergent’s customer management tools will make a substantial difference for streaming video providers and other subscription-based videos,” said Irdeto CEO Doug Lowther. “No other solution offers the same breadth of functionality and ease of use. We look forward to developing this partnership and providing additional value to our customers in the months to come.”

  • Milan Luthria revives 60s charm in Disney+ Hotstar’s ‘Sultan Of Delhi’ series

    Milan Luthria revives 60s charm in Disney+ Hotstar’s ‘Sultan Of Delhi’ series

    Mumbai: The road to power, a heart-warming friendship, and the charm of the 60s, Disney+ Hostar’s upcoming power-packed series, Sultan Of Delhi has it all. Based on the book, Sultan of Delhi: Ascension by Arnab Ray, the series is produced by Reliance Entertainment and directed by Milan Luthria and co-directed and co-written by Suparn Verma. Reimagining the charm of old India and creating a visual spectacle on-screen, Milan Luthria marks his OTT directorial debut with this larger-than-life mass entertainer, ‘Sultan Of Delhi” which is all set to release on 13 October 2023. The series stars Tahir Raj Bhasin, Anjum Sharma, and veteran actor Vinay Pathak alongside Nishant Dahiya and the ladies Anupriya Goenka, Mouni Roy, Harleen Sethi and Mehreen Pirzada, making for a perfect ensemble cast.

    Disney+ Hotstar & HSM entertainment network, Disney Star head – content Gaurav Banerjee said, “We are very excited to associate with ace director Milan Luthria as we aim to bring this larger-than-life cinematic experience to our platform with a series like Sultan of Delhi. The brilliance of Milan Luthria, his magic in bringing the 60’s era live on screens has been incredible and we are hoping to bring this up, up close and personal for Disney+Hotstar audiences through this show.”

    Director Milan Luthria said, “Sultan of Delhi is my first web series. Set in the sexy 60’s, it has a timeless, pacy approach filled with elements of glamor, action, music, punchy one liners and entertainment. This multi-starrer traces the journey of Arjun Bhatia, (Tahir Raj Bhasin) and explores a tale of greed, betrayal, courage and the ultimate fight for power. I always strive to give audiences an entertaining experience through my stories and Sultan of Delhi is one such beautiful journey and I’m so delighted to partner with Disney+ Hotstar to bring this to life”

    Producer of the series Namit Sharma expressed, “We’re thrilled to bring to life this book to screen adaptation of Sultan of Delhi. Working with a maestro like  Milan Luthria has been an honor and pleasure. He has crafted a unique series which is colorful, exhilarating and full of larger-than-life characters. His ability to transport viewers to the exciting 60s is simply astounding, and we can’t wait for them to witness the visual extravaganza that is ‘Sultan of Delhi’ on the prestigious Disney+ Hotstar platform.”

    Sultan of Delhi will stream from October 13th, only on Disney+ Hotstar!

  • Five reasons why Disney+ Hotstar’s Kaala is a must-watch!

    Five reasons why Disney+ Hotstar’s Kaala is a must-watch!

    Mumbai: ‘Kaala’ is now available on Disney+ Hotstar, and this show plunges you into the intense world of reverse hawala. In this gripping thriller, money, corruption, and power collide, crafting a dark and compelling narrative that’s hard to resist. It’s a pulse-pounding series that will leave you craving for more, making it a must-watch for anyone seeking an adrenaline-fueled adventure. So, with your popcorn in hand, get ready to be captivated by this unforgettable series!

    Here are six reasons why ‘Kaala’ is your ticket to binge-watching bliss:

    Reverse Hawala 101: a concept unheard of!

    ‘Kaala‘ boldly ventures into uncharted territory with its unique concept of reverse hawala. It’s like watching a high-stakes chess match where every move could be a game-changer. Expect your heart rate to soar as you dive headfirst into a world of financial intrigue and deception. Buckle up for a ride!

    Stellar performers!

    The ‘Kaala‘ cast is like a constellation of talent, with Avinash Tiwary, Jitin Gulati, Rohan Vinod Mehra, Taher Shabbir, Elisha Mayor, Hiten Tejwani and Nivetha Pethuraj and the enigmatic Shakti Kapoor taking center stage. These actors deliver performances that are so gripping, that you’ll find it impossible to tear your eyes away from the screen.

    A classic Thriller

    If you’ve got a soft spot for classic thrillers that keep you guessing at every twist and turn, ‘Kaala‘ is the show for you. It’s a dirty game of power, money and corruption that will leave you playing detective alongside the characters. Who can resist the allure of solving the ultimate puzzle?

    Bejoy Nambiar’s OTT Debut

    The maestro of storytelling, Bejoy Nambiar, makes his grand entrance into the world of OTT with ‘Kaala.’ Known for crafting narratives that are nothing short of genius, Bejoy’s unique style promises to elevate your digital streaming experience. Get ready for a series that’s a cut above the rest!

    A Visual Spectacle

    ‘Kaala‘ isn’t just a treat for your brain; it’s a feast for your eyes too. The series beautifully captures the essence of Kolkata, with its contrasting worlds, offering a visual spectacle that complements the gripping storyline. You’ll be left in awe of the stunning cinematography!

    Unfold the mystery of ‘Kaala’, streaming exclusively on Disney Hotstar.

  • Joy Ride starring Ashley Park to stream on Lionsgate Play on 6 October

    Joy Ride starring Ashley Park to stream on Lionsgate Play on 6 October

    Mumbai: These girls (and guys) know how to have fun! Get ready for the riot of a lifetime as Lionsgate Play announces the OTT premiere of Joy Ride in India on 6 October. Packed with comedy, drama and some NSFW instances, the film follows Audrey Sullivan on a path to self-discovery. When Audrey’s business trip to Asia goes wrong, she calls on her childhood bestie, Lolo, her college friend Kat and Lolo’s eccentric cousin Deadeye for help. Stranded in a country with nowhere to go, this wild squad embarks on a journey of utter chaos and debauchery that unveils their true loving selves. Starring Ashley Park, Sherry Cola, Stephanie Hsu and Sabrina Wu in titular roles, Joy Ride will stream exclusively on Lionsgate Play.

    Talking about her character in the film, Ashley Park said, “Audrey Sullivan has been an honor to play. I feel like there are certain roles that find you in your life exactly when you need them. It was my first time playing the protagonist in the story. She’s a character that feels like she has it all together and understands how to navigate this world, this community, this industry that has been built for and people who don’t look like her. She doesn’t understand that there’s something missing in her own identity until she goes on to this ‘joyride’. It’s been a true honor to play this character who has such nuance and depth and hilarity. I think she finds a part of herself that she didn’t even know she needed to look for.”

    Directed by Adele Lim, Joy Ride releases exclusively on Lionsgate Play this 6 October.

     

  • Thums Up launches ‘Fan Pulse’ with cricket legends on Disney+ Hotstar

    Thums Up launches ‘Fan Pulse’ with cricket legends on Disney+ Hotstar

    Mumbai: India’s homegrown beverage brand The Coca-Cola Company, is excited to announce the launch of ‘Thums Up Fan Pulse’, an innovative and immersive cricket experience in collaboration with Disney+ Hotstar. The Thums Up Fan Pulse introduces a new era of cricket engagement, amplifying every voice, fostering passionate discussions, with expert insights, and unparalleled fan participation.

    https://www.hotstar.com/in/shows/thums-up-fan-pulse/1260152395?filters=content_type%3Dshow_clips

    The first-of-its-kind endeavour is set to transform the cricket content landscape, resonating with the true spirit of Thums Up. ‘Thums Up Fan Pulse’ isn’t just a platform; it’s a vibrant space for fans to share opinions, interact with experts, and pose the pivotal question: “Will India Win?” The series featuring top experts, including Sourav Ganguly, Yuvraj Singh, Gautam Gambhir, Virendra Sehwag, Dinesh Karthik and hosted by the “voice of cricket” – Harsha Bhogle will showcase the pulse of every cricket fan as they give unique insights about every aspect of the upcoming World Cup.

    By integrating data, tech, and social listening, Thums Up is revolutionizing fan engagement. It uncovers insights about players, team India, and the World Cup fueling a personalized content experience for every cricket enthusiast, through various channels – pack, digital, and OOH with enthusiasts enthusiastically participating and sharing their views on the platform.

    Commenting on the launch of ‘Thums Up Fan Pulse’ and the association with Disney+ Hotstar, Coca-Cola India, and South-West Asia senior category director of sparkling flavours Tish Condeno said, “We’re absolutely thrilled to announce the launch of ‘Thums Up Fan Pulse,’ an immersive experience that encapsulates the pulse of every cricket fan. With our unique series in collaboration with Disney+ Hotstar, we are honoured to feature cricket legends together on one platform. Our aim is to unite cricket enthusiasts, engage fans, and build up the excitement for the upcoming ICC World Cup.”

    Disney Star head of network – Ad Sales Ajit Varghese said, “Cricket may be a strategic sport, but it involves the heart and mind in equal measures. Be it calculating the possibilities of a six in an over or praying for the last ball to score a six, it is this mix of emotion that makes the game great. At Disney+ Hotstar, we are proud to partner with Thums Up to curate a unique series like Thums Up Pulse. It quenches our national thirst for cricket with logic & passion served by experts like Sourav Ganguly, Virendra Sehwag, Harsha Bhogle and other prominent names for the upcoming ICC Men’s Cricket World Cup.”

    The Thums Up Fan Pulse offers various content formats, from episodic series with Disney+ Hotstar to byte-sized content. By sparking engaging conversations about the ICC World Cup, it keeps the excitement alive. Thums Up remains dedicated to enhancing cricket conversations and uniting fans through innovation. Consumers can purchase a Thums Up, scan the QR code on the pack and express their views to become a part of Thums Up Fan Pulse. 

  • Applause Entertainment and yes Studios partner for Tanaav season two

    Applause Entertainment and yes Studios partner for Tanaav season two

    Mumbai: yes Studios and Applause Entertainment extend partnership for the second season of Fauda adaptation in India, Tanaav. The first season of Fauda was adapted by Applause Entertainment as Tanaav and premiered to much acclaim on Sony LIV in November 2022. Set against the idyllic backdrop of Kashmir, Tanaav tells the story of a Special Task Group and weaves tightly knit action with the emotional stories of compelling characters caught up in the fight against terrorism in the region.

    Season one of Tanaav featured a stellar Indian cast, including Manav Vij, Sumit Kaul, Rajat Kapoor and Shashank Arora, and was directed by Sudhir Mishra (Serious Men) and co-directed by Sachin Mamta Krishn (Hostages). Details about season two will be made available in due course.

    Sharon Levi, managing director of yes Studios said: “We are thrilled that our relationship with Applause Entertainment will continue and are excited that this extension to the format deal will ensure a return for Tanaav. Fauda was our first big global hit and Tanaav its first local adaptation. It was very important for us to work with the right partner, one that could deftly cover differing perspectives in a highly complex situation and create interesting and relevant characters anchored in its own unique local setting and circumstances. The Applause Entertainment team did all this brilliantly, and we can’t wait to see what they have planned for season two.”

    Applause Entertainment managing director Sameer Nair added: “We’re honoured to extend our partnership with yes Studios after the resounding success of Tanaav Season One. The teams at Applause and Sony LIV are pumped as we set out to craft an even more gripping tale for our audience with a season two. Stay tuned for an extraordinary tale of courage, conflict, and camaraderie as we embark on this exciting new adventure.”

    Fauda, which follows the work of a team of elite Israeli undercover agents, was created by Avi Issacharoff and Lior Raz. It has won numerous awards, including Best Series at the Israeli Academy TV Awards, and has been critically acclaimed in the press across the world. Fauda is produced by L. Benasuly Productions and yes TV, with yes Studios distributing the series and format.

  • Prime Video India announces Takeshi’s Castle’s new season with Bhuvan Bam as the commentator

    Prime Video India announces Takeshi’s Castle’s new season with Bhuvan Bam as the commentator

    Mumbai: Prime Video today announced the Indian reboot of the popular 80s Japanese game show, Takeshi’s Castle, with actor and content creator Bhuvan Bam taking on a new role of a commentator. The eight-episode series will stream exclusively for viewers on Prime Video India. The brand-new season will retain the eccentricities that people saw in the original version – swashbuckling adventures, fun set-ups, and challenging games coupled with hilarious commentary. As contestants travel from one terrifying escapade to another, Bhuvan Bam will be providing a uniquely Indian perspective and add elements of fun and laughter as one of his most-loved characters – ‘Titu Mama’ from BB Ki Vines.

    Recapturing the essence of the original series, viewers will get to watch over 100 contestants—the “attacking army”—attempt to storm the impenetrable castle, fighting off all kinds of guards, devils, and giant foam mushrooms along the way. Only the bravest and luckiest will make it through to take on Takeshi himself, and potentially bank 1 million yen.

    “Takeshi’s Castle is certainly one of the most iconic shows in India’s television history. Not just in India, but across the globe, Takeshi’s Castle has a huge fan following,” said Prime Video, India director – content licensing Manish Menghani. “As a global streaming service, our mission is to curate diverse content from all corners of the globe, while preserving its relevance and resonance with our local audiences. We are thrilled to announce Bhuvan Bam as the voice of the brand-new season of Takeshi’s Castle. We are sure that his uproarious and off-beat commentary of this iconic Japanese game show will have the viewers in splits. This show promises to rekindle nostalgia and offer an entirely fresh and exhilarating experience to younger audiences.”

    Commenting on the involvement in the iconic show, actor and creator Bhuvan Bam said, “Since the original version of Takeshi’s Castle was on television, I have been an ardent fan of the concept, execution and the hilarity of the game show. It’s highly nostalgic for me to have grown up seeing the show and now voicing it, is genuinely a full circle moment. I don’t think there is anyone in my generation who hasn’t loved and enjoyed this madcap comedy. Being a part of this incredible game show is a privilege and an honor. As an entertainer, my viewers have always appreciated the unique yet relatable characters that I’ve portrayed, and I happy to bring a bit of my creative self as ‘Titu Mama’. I am hopeful that the younger generation will get love this show as much as we did.”