ITV

Category: Over The Top Services

  • Amuz Distribution announces format licensing deal at MIPCOM with We Make Productions

    Amuz Distribution announces format licensing deal at MIPCOM with We Make Productions

    Mumbai:   Amuz Distribution’s Alex Avon, VP of global distribution announced a celebrity entertainment format license deal with We Make Productions for France and Belgium. In Lieu of Flowers, is a  primetime hit in Quebec on ICI Radio-Canada Télé. The original producer is Zone 3 in Canada.

    In Lieu of Flowers is an irreverent show that laughs in the face of death. Based on the Celebrity Roast concept, each episode features a guest star who must bear witness to the totality of his or her life on stage through a flurry of comic numbers and a variety of sketches, as if they were attending their own hilarious mock funeral.

    Avon stated: “Amuz Distribution is delighted to partner with Bouchra Réjani and her studio, We Make Productions for the fantastically funny and heart-warming entertainment format of In Lieu of Flowers. It has been a long-running favourite in Quebec, and we are excited to see the localized version in Belgium and France.”

    We Make founder and producer Bouchra Rejani added “We are excited to take In Lieu of Flowers and make it our own for France and Belgium. Alexandre Avon and Amuz Distribution are amazing partners, and we appreciate them bringing us this funny proven format which audiences will truly enjoy.”

  • Disney+ Hotstar breaks records with 3.5 crore viewers during India Vs Pakistan ICC Men’s Cricket World Cup 2023

    Disney+ Hotstar breaks records with 3.5 crore viewers during India Vs Pakistan ICC Men’s Cricket World Cup 2023

    Mumbai: Disney+ Hotstar achieved an unprecedented milestone in the world of cricket streaming by recording a historic concurrent viewership of 3.5 crore during the ICC Men’s Cricket World Cup 2023 match between India and Pakistan. This is the highest peak concurrency number achieved across all formats of cricket. The clash of titans on 14 Oct marked a watershed moment for the platform and for digital sports viewership across the country. Asia Cup 2023 has already garnered an overwhelming response from fans, with 2.8 crore viewers for the India vs Pakistan match and 2.1 crore viewers for India vs Sri Lanka.

    Disney+ Hotstar India head Sajith Sivanandan said, “We would like to thank all the fans who tuned-in to watch the India-Pakistan match on Disney+ Hotstar. Your love for the game is what made it possible for Disney+ Hotstar to break all the previous records across all cricket formats and hit a peak concurrency number of 3.5 crore viewers. As the cricketing rivalries continue, we’ll continue to honour our commitment towards delivering an unmatched viewing experience to all our users. We look forward to many more such experiences as the ICC Men’s Cricket World Cup unfolds.”

    Tune in to Disney+ Hotstar to watch the upcoming ICC Men’s Cricket World Cup 2023 live and free on mobile. The tournament will also be broadcast live on Star Sports.

  • Prime Video launches Candy Cane Lane’s teaser

    Prime Video launches Candy Cane Lane’s teaser

    Mumbai: Directed by Reginald Hudlin and written by Kelly Younger, this film is a star-studded production featuring a cast that includes Eddie Murphy, Tracee Ellis Ross, Jillian Bell, Thaddeus J. Mixson, Ken Marino, Nick Offerman, Robin Thede, Chris Redd, Genneya Walton, Madison Thomas, Anjelah Johnson-Reyes, Lombardo Boyar, D.C. Young Fly, Danielle Pinnock, Timothy Simons, Riki Lindhome, and Stephen Tobolowsky.

    The film reunites director Reginald Hudlin, Murphy, and producer Brian Grazer for the first time since their 1992 hit, Boomerang. The screenplay comes from Kelly Younger, inspired by his own holiday experiences on Candy Cane Lane in El Segundo, California.

    Produced by a team including Brian Grazer, Eddie Murphy, Karen Lunder, and Charisse Hewitt-Webster, with executive production by Doug Merrifield, this film promises to be a compelling and star-studded cinematic experience.

    Eddie Murphy stars in this holiday comedy adventure about a man on a mission to win his neighborhood’s annual Christmas home decoration contest. After Chris (Eddie Murphy) inadvertently makes a deal with a mischievous elf named Pepper (Jillian Bell) to better his chances of winning, she casts a magic spell that brings the 12 days of Christmas to life, and wreaks havoc on the whole town. At the risk of ruining the holidays for his family, Chris, his wife Carol (Tracee Ellis Ross), and their three children must race against the clock to break Pepper’s spell, battle deviously magical characters, and save Christmas for everyone.

  • Discover iconic Bollywood classics on National Cinema Day with Tata Play Binge

    Discover iconic Bollywood classics on National Cinema Day with Tata Play Binge

    Mumbai: Cinema, a mesmerizing art form, has painted our lives with endless stories, laughter, tears, heart-thumps and created unforgettable memories. National Cinema Day celebrates this love for cinema by bringing us closer to the art. In the spirit of this celebration, Tata Play Binge, the aggregator platform that is home to over 22 OTT apps, brings a meticulously curated list of Bollywood classics that embody the very essence of Indian cinema. From powerful action to heart-melting romance to moving drama, the platform is home to all and more. On this special day, join us in embracing the magic of movies and reliving iconic moments from some of Bollywood’s biggest hits that epitomises Indian cinema’s signature storytelling. These movies have been responsible for making what the world sees as Bollywood today!

    Mughal-E-Azam on Zee5

    This iconic classic was released in 1960, Mughal-e-Azam is a timeless Indian historical drama directed by K. Asif. Featuring a stellar ensemble cast including Prithviraj Kapoor, Dilip Kumar, and the beautiful Madhubala, it was  the highest-grossing film of the yesteryear that went on to grab the Filmfare Award in 1961 for ‘Best Film’ as well as the ‘National Film Awards’ for ‘Best Feature Film in Hindi.’ Mughal-e-Azam became such an iconic part of Indian cinema that it was re-released in color, allowing a new generation of viewers to experience its grandeur and timelessness. Mughal-e-Azam has single-handedly been the stepping stone of Bollywood Cinema which has not only created an audience for such movies but have also paved the way for writers and makers to explore compelling storylines.

    Sooryavansham on Sony Liv  

    Sooryavansham should be made the unofficial flag bearer of movies that people watch for guilty pleasure. Featuring the legendary Amitabh Bachchan in a dual role, the movie is an endearing Bollywood classic that exudes family-centric charm and melodrama. Notably, this iconic movie earned Amitabh Bachchan the prestigious Best Actor Award by the All India Critics Association (AICA) in the year 2000 and became the most telecasted film on television!

    Dilwale Dulhania Le Jayenge on Apple TV+

    DDLJ, short for Dilwale Dulhania Le Jayenge, is an iconic Indian cinematic masterpiece, redefined the romantic genre and solidified Shah Rukh Khan’s status as the ‘King of Romance’.  The movie was a huge blockbuster earning it the Filmfare Awards, National Film Award, Screen Awards and most recently the Star Box Office India Awards for ‘Box Office India Milestone’ in 2014. DDLJ continues to successfully run in old Mumbai theaters till date making every generation fall in love with King-Khan and have over promising expectations from love stories in general!

    Vivah on Lionsgate Play

    With the tagline journey from engagement to marraige and featuring the talented duo Shahid Kapoor and Amrita Rao, this movie is a heartwarming tribute to the institution of arranged marriage in Indian culture. The film was declared a hit and became one of the biggest commercial successes of the year, establishing Shahid as a leading actor in Bollywood. And yes, it’s the source of the memorable “Jal lijiye” meme that continues to tickle the funny bone of enthusiasts.

    Kabhi Khushi Kabhie Gham on Netflix

    Affectionately known as K3G and masterfully directed by the maestro Karan Johar, this cinematic extravaganza boasts an ensemble cast of legends including Amitabh Bachchan, Shah Rukh Khan, Kajol, Hrithik Roshan, Jaya Bachchan, and Kareena Kapoor Khan. The film bagged a Filmfare for Kajol as Best Actress while winning the cast many more awards as it broke box office records and was the second highest-grossing film in India that year. It also marked a new era of Hindi films releasing internationally, paving the path for Indian cinema to reach a global audience.

    Nayak on Disney+ Hotstar

    Directed by the visionary S. Shankar, this Indian political drama, featuring Anil Kapoor and Rani Mukerji takes audiences on a captivating journey through the tangled web of political corruption, media influence, and the moral obligations of public figures. It was one of the most expensive movies of its time. Even though it bombed at the box office, it managed to gather a cult following, primarily because of its theme and still finds an audience every time it runs on television.

    Wondering how to get the subscription of these OTT apps? We have Tata Play Binge for you. Viewers can avail the entire package of 22+ apps (Disney+ Hotstar, Apple TV+, ZEE5, SonyLIV, Hallmark Movies Now, MX Player, Lionsgate Play, Aha, VROTT, Sun NXT, ReelDrama, Chaupal, Namma Flix, Planet Marathi, manoramaMAX, Koode, Tarang Plus, Hungama Play, Eros Now, ShemarooMe, Curiosity Stream, Voot Kids, EPIC ON, Travelxp, DocuBay, and ShortsTV) and Games under one subscription, in one app, without having to subscribe or remember the password of every app. Sounds amazing? It is amazing!!

    Please Note: Netflix and Amazon Prime Video plans are available for Tata Play DTH subscribers only.

    Download the Tata Play Binge app to enjoy the best of entertainment across over 22 OTT platforms.

    Tune into Tata Play Binge where the finest classics from diverse platforms unite celebrating the enduring magic of cinema.

  • Bharat Gupta of Jagran news media receives the DMA Trailblazer Award 2023

    Bharat Gupta of Jagran news media receives the DMA Trailblazer Award 2023

    Mumbai: Jagran New Media CEO Bharat Gupta was honoured with the DMA Trailblazer Award 2023 in Mumbai on 11 October. He received this award in the “Women” category under “Individual Excellence” for his impactful vision and leadership in shaping HerZindagi’s incredible journey to make it the women’s website in just five years and touching the hearts of over 20 million people monthly.

    On this recognition, Jagran New Media CEO  Bharat Gupta said “I am truly honoured to receive this award and grateful for my team’s continued efforts towards using content and technology to build equitable and progressive societies, by fostering an environment of purpose, experience, and community. Five years ago, with the objective of launching a women-only website, we launched HerZindagi.com, to carve a niche for our women audiences.

    Our sustained commitment to keeping purpose over profit resulted in the rapid growth of the website’s user base by an astounding 32 per cent over the past two years. The overall strategy is solely driven by impacting & engaging the audiences by fostering a community for women that educates, empowers, inspires and gives them a platform to be heard, seen, & recognized.”

    The DMA Trailblazer Awards 2023 by DMA Asia celebrates visionaries and ideas that go beyond what societies deem possible, and at the same time push the boundaries of people to think big and work towards a better future. This year’s theme was “Purpose over Profit” which recognized corporations & individuals championing the greater good, awarding the beacons inspiring a new world.

    Bharat’s recognition goes beyond industry acknowledgement as it represents a tangible difference in society that HerZindagi makes daily. 

  • When Instagram chose between love and arranged marriages

    When Instagram chose between love and arranged marriages

    Mumbai: The age-old debate between love marriages and arranged marriages is a dilemma that many of us have pondered at some point in our lives. Recently, popular actor and influencer Karan Wahi sparked new discussions on this topic. In a video shared on his Instagram, he was seen taking the most important decision of his life based on the first Indian world cup match between India and Australia. He humorously quipped, “I’ll opt for an arranged marriage if the Indian cricket team chooses to wear their iconic blue jersey for the match. On the other hand, if Jaspreet Bumrah, the renowned Indian cricket player, manages to take 7 wickets in just 6 balls, I’ll lean towards a love marriage.”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Karan Wahi (@karanwahi)

     

    Following Karan Wahi’s distinctive take, popular actor and influencer Maanvi Gagroo hopped on the bandwagon to say how she would prefer a love marriage. The internet quickly became divided, with some rallying behind Karan and others standing by Maanvi with hashtags #TeamArranged and #TeamLove. The ensuing discussions sparked a lively conversation, earning the topic a trending spot on Instagram.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by ghantaa (@ghantaa)

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Sagar (@sagarcasm)

     

    This is when Amazon miniTV leveraged the opportunity to release the trailer of their upcoming show, ‘Half Love Half Arranged’. Though creators from all corners of the internet were seen picking sides, in perfect harmony with either Team Love or Team Arranged, the brand made the internet wonder about the concept of Half love Half Arranged. In no time, Half Love Half Arranged was seen being the talk of the internet.

    This marketing tactic of the leading OTT player, Amazon miniTV along with SoCheers, an independently led creative digital advertising agency, once again generated a buzz, making their fans eagerly anticipate the unique and entertaining content it promises to deliver.

  • OTTplay Premium announces collaboration with Stage

    OTTplay Premium announces collaboration with Stage

    Mumbai: OTTplay Premium, India’s premier AI-powered streaming, recommendation, and content discovery platform, is excited to announce a strategic partnership with Stage, the pioneering dialect-based streaming platform. This collaboration marks a significant step forward in delivering diverse and authentic regional content to Indian audiences.

    Stage, the world’s first dialect-based streaming platform, boasts an impressive library of over 250 original films and series spanning various genres. With a focus on Haryanvi and Rajasthani dialects, Stage brings forth a unique entertainment experience that resonates deeply with the rich cultural diversity of India.

    The partnership between OTTplay Premium and Stage is set to enhance the streaming landscape in India by combining cutting-edge technology and localized content. OTTplay Premium, known for its AI-driven recommendations and content discovery capabilities, will seamlessly integrate Stage’s dialect-based content into its platform, making it easily accessible to a wider audience.

    OTTplay CEO & co-founder Avinash Mudaliar commented on the partnership, saying, “We are thrilled to join forces with Stage in our shared mission to bring diverse, regional content to the forefront of India’s streaming industry. This collaboration not only enriches the content offerings on OTTplay Premium but also celebrates the linguistic and cultural diversity of our country. Our AI algorithms will ensure that users discover Stage’s compelling content, creating a personalized and engaging experience for our viewers.”

    Stage co-founder & CEO Vinay Singhal expressed his enthusiasm, stating, “Dialects in India changes after every 8 kms or so. Up until now people only had Hindi content at their disposal where the cultural values and milieu are missing. Stage makes content for aspiring Bharat and enables them to take pride in their culture and dialect.  Partnership with OTTPlay will allow Stage to take its content and mission to a wider set of audiences. “Kyonki Boli Mein Apnapan Hai”

    OTTplay Premium and Stage share a common vision of democratizing content access while championing the rich tapestry of regional languages and cultures in India. This partnership aligns perfectly with their shared commitment to offering a diverse and enriching streaming experience for viewers across the country.

    As India’s digital entertainment landscape continues to evolve, OTTplay Premium and Stage are excited to be at the forefront of this transformation. Together, they are poised to revolutionize the way Indian audiences engage with regional content, fostering cultural pride and diversity through the power of streaming.

  • Paytm Insider launches ‘Join The Jalsa’ for nationwide Navratri celebration

    Paytm Insider launches ‘Join The Jalsa’ for nationwide Navratri celebration

    Mumbai: It’s that time of the year when the festive spirit is in the air and the country is waiting with bated breath to welcome Navratri. The festival is celebrated with much enthusiasm, complete with rhythmic dancing to dhols as well as delectable cuisine spanning nine nights. And to celebrate this essence of Navratri, India’s leading entertainment platform, Paytm Insider is bringing forth ‘Join The Jalsa’ – a curation of some of the biggest events for you to immerse in this festive season this October.

    After last year’s mega response, the platform has expanded its offerings across multiple venues and cities by bringing forth 2x more Navratri events this year as compared to 2022. It has curated a line-up of immersive live events and experiences in Mumbai, Pune, Bengaluru, Lucknow, Ahmedabad and Surat for its Navratri campaign. The festival revellers are expected to attend in large numbers, especially in Mumbai & Ahmedabad which are seeing the highest traction in terms of ticket sales.

    Mumbai gears up for an epic Navratri season with some of the biggest artists ‘Joining The Jalsa’. Parthiv Gohil at NESCO Center, Goregaon, and Aishwarya Majmudar in Borivali’s Rangtaali promise electrifying nights. The Great Indian Dandiya Festival at Jio World Garden boasts of Divya Kumar (of ‘Kamariya’ fame from the movie ‘Stree’), Shruti Pathak, and Ameya Dabli. You don’t want to miss out on Borivali’s Navrang Navratri with Nilesh Thakkar either!

    Ahmedabad is going to witness Colors Gujarati RangRatri, which will be the only on-air and on-ground Navratri event to happen at the Tathastu Party Plot, Sardar Patel Ring Road that spans across one lakh square feet. For an authentic experience of raas-leela, people can join Vrundavan Raas Leela at Iscon Palmsprings.

    Surat will be dancing to the tunes of Adityadan Gadhavi, Keerti Sagathia, Priyanka Vaidya, Maulik Baladhiya and Urvashi Patel when they take the stage at G9 Navratri. In Lucknow, Rang-E-Dandiya will be the go to place to celebrate Navratri. Rajasthan’s most awaited and biggest event Dandiya Maharaas & Dussehra Mohotsav 2023 will be happening in Jaipur at Janki Paradise Garden.

    Paytm Insider’s business head Varun Khare expressed, “Navratri goes way beyond dance and worship. It’s a showcase of India’s rich diversity, with unique traditions, music, and mouthwatering cuisine in every region. Most importantly, it’s about getting together and having a blast. We’re excited to double down our own offerings as compared to last year and bring you a lineup of the country’s biggest events through our campaign, Join The Jalsa.”

    Paytm Insider offers Navratri discounts on select celebrations happening across the country. Get your tickets on Paytm Insider now and ‘Join The Jalsa’, where India dances to Navratri’s rhythm!

    https://insider.in/go/navratri-2023

  • “We are technology support providers and don’t compete with any service providers”: ViewLift’s Manik Bambha

    “We are technology support providers and don’t compete with any service providers”: ViewLift’s Manik Bambha

    Mumbai: In the heart of a burgeoning Indian sports market, where over 1.3 billion people are fueling an incredible surge in enthusiasm, live streaming has emerged as the driving force behind an anticipated $100 billion industry by 2025. With an expanding middle class boasting disposable income, sports organisations are racing to engage fans on a global scale.

    It’s about more than just the game; it’s about delivering high-quality video content seamlessly to anyone, anywhere. Advanced AI and machine learning have stepped onto the field, making every click count, serving fans an all-access pass to live games, replays, and exclusive behind-the-scenes insights. In this dynamic landscape, sports enthusiasts revel in a world of endless possibilities, united by their love for the game.

    Delving deeper, Indiantelevision.com spoke to ViewLift co-founder & president Manik Bambha on the idea behind its launch, ensuring the security and protection of copyrighted sports content and more…

    Manik Bambha heads sales, product, tech, and marketing for ViewLift in his role as co-founder and president. With over 15 years of experience, he has been a strategic leader with experience in the media and entertainment industry. He also has a deep understanding of social, web, mobile, OTT, CDN, live, stats, and distribution.

    Edited Excerpts:

    On ViewLift’s launch, the idea behind its launch and its USP

    ViewLift is a cloud-based streaming platform, begun in 2008 as an operator of its own consumer service, streaming full-length films, television programs and shorts to over 160 countries. We became a launch or near-launch partner for nearly every over-the-top device. ViewLift has created and operates applications (digital channels) native to each device platform for content owners in sports, entertainment, broadcasting, publishing, fitness, gaming and more.

    ViewLift’s mission is to offer market-leading streaming solutions with an extensive set of features to grow your business. With the application of advanced data science and real-time analytics, we equip our customers to accomplish your business objectives and stay ahead of competition.

    We are technology support providers and don’t compete with any service providers like Netflix or Disney+ Hotstar. Our clients offer their own unique content and consumer solutions to audiences who are passionate about the specific topics; they are not competing with general entertainment services.

    On data-driven approaches that ViewLift uses to deliver personalised ads to viewers in the context of targeted advertising and sponsorship deals, and its contribution to revenue growth for sports organisations

    We offer a range of revenue models which can be applied at the content level, giving our customers the highest level of flexibility with the hybrid revenue models. For broadcasters, we offer Live and 24×7 Linear streaming services with several built-in features like news widget, weather widget, and integration with major ad networks and exchange platforms for AVOD monetisation. Some of our broadcasting clients are TEGNA, Nexstar Media Group, to name a few.

    Our customers can leverage advanced programmatic ad deliveries such as server-side ad insertion (SSAI), common client-side ad insertion (CSAI) from leading ad networks to power linear FAST or AVOD business. ViewLift has inbuilt capabilities to support IAB-compliant video ad standards VAST, VMAP and VPAID, and support video overlays, companion ads and pre-, mid- and post-roll ad placement for Live events.

    On ViewLift ensuring the security and protection of copyrighted sports content in the age of online piracy and illegal streaming

    ViewLift uses DRMs, watermarking, geo-restricting, and other AI-based security tools –

    1.   Digital Rights Management (DRM) – AES is a safe encryption system that is used by technologies like Digital Rights Management (DRM). AES-encrypted content can only be accessed by approved devices that have the required decryption keys.

    2.   Watermarking is used to stop efforts at piracy that happen after content has been sent safely and has appeared on screens. To identify the source of pirated content, watermarking entails encoding a distinctive digital signature into each copy of the content.

    3.   Geo-blocking is the practise of placing geographic limits to prohibit people in particular regions from accessing material that you are delivering via a CloudFront distribution. Users should only use one or a small number of devices to view material, depending on their membership plan.

    4.   Tools for AI security – ViewLift offers operators improved consumer behavioural insights and retention capabilities using the most recent data science and artificial intelligence technology. The ViewLift platform includes several analytical and retention capabilities, which enable businesses to implement targeted churn reduction strategies across a variety of channels, including social, email, in-app, and push alerts, among others.

    On the challenges and opportunities presented by the diverse and fragmented Indian market, in terms of content preferences and regional variations

    Our clients want to focus on their content, their audience, and the necessary marketing to connect fans to content. They want a technology partner which is deeply experienced; possesses a comprehensive solution that gets them quickly to market; scales as they build their business; and is responsive to their specific needs. It is a challenge to provide this across the full universe of OTT devices (each of them with different tech and operating standards) on a global basis, but our ability to do so has created a growing business that provides our clients with real value.

    On the vision and mission for the next three years

    We have ambitious plans to double its client base in India and cater to the surging demand for regional content in the country. Recent partnerships with VGK and NHL demonstrate our commitment to supporting global sports leagues and clubs. Another aspect of our expansion strategy involves increasing our workforce on a global scale. ViewLift aims to differentiate itself through innovation in user experience and hyper-personalisation. Furthermore, we are actively expanding the application of AI technology to enhance their streaming platform.

    ViewLift’s vision and mission for the next three years is to be the leading provider of carrier-grade streaming solutions, delivering exceptional service management and rapid deployment, revolutionising the sports and media industry and empower media and entertainment excellence by enabling leagues, teams, and content owners to maximise streaming opportunities and reach viewers in the ever-changing sports and media landscape.

  • Disney+ Hotstar drops Aarya Season 3 trailer

    Disney+ Hotstar drops Aarya Season 3 trailer

    Mumbai: Aapne uske baare mei jo suna hai woh bilkul sach hai. The hunt begins as the reigning queen of power and fury is back with a thunderous roar! Disney+ Hotstar has dropped the trailer of the third season of the Emmy-nominated and fan-favorite web series – Aarya which takes the gritty world of Aarya Sareen up a notch with high-octane action and drama. Cobbed in a world of family dynamics, a dangerous business, vengeance from the past and newer enemies, will Aarya survive?  

    Created and co-directed by the ace filmmaker Ram Madhvani and co-produced by Amita Madhavni, Ram Madhvani, Ram Madhvani Films and Endemol Shine India, Aarya Season 3 is set to stream exclusively on Disney+ Hotstar from 3rd November onwards. Starring Sushmita Sen as Aarya Sareen, the web series features a talented ensemble cast which includes Ila Arun, Sikandar Kher, Indraneil Sengupta, Vikas Kumar, Maya Sarao, Geetanjali Kulkarni, Shweta Pasricha, Viren Vazirani, Pratyaksh Panwar, Aarushi Bajaj, Bhupendra Jadawat and Vishwajeet Pradhan amongst others. The raging sherni of the game has sharpened her claws and is all set to attack!

    Returning as Aarya, Sushmita Sen said, “Aarya is the brightest jewel in my crown. Portraying her has been an empowering journey. What fuels my excitement for season 3 of Aarya is that she’s totally unabashed and ruling the game of life once played with her. She’s making new enemies and new allies because this Sherni is now the new Don in town. Ram Madhvani has really grown the action, emotions and twists three fold in this new season, so, get ready to meet the Sherni only on Disney+ Hotstar.”

    Disney+ Hotstar head – content & HSM Entertainment Network, Disney Star Gaurav Banerjee said, “Ever since we have announced the third season of Aarya, the love and excitement that has poured in has been phenomenal. When we started off with Aarya on Disney+ Hotstar, we had a feeling this was going to be big but the love the franchise has received is immensely gratifying. We’ve had a remarkable journey with the series and are proud to present yet another compelling season with Aarya 3. Sushmita is a true sherni and it’s always a pleasure  collaborating with Ram Madhvani and Amita Madhvani.”

    Creator, co-producer and co-director of Aarya (S1, S2 and S3), Ram Madhvani, “Aarya has been an uplifting journey of its own. She was bruised and battered in the past, but what’s more dangerous than a tigress, is a hunted one. Moreover, this season will explore the themes of vengeance, sacrifice and betrayal; there are newer enemies and newer allies that only make this journey more interesting. As the audiences dive deeper into this season, they may wonder if Aarya can play this game or be at the core of it. So, I would say, brace yourself and stay tuned to Disney+ Hotstar for the fiery season 3 of Aarya.”

    In response to the release of the Aarya Season 3 trailer, Banijay Asia & Endemol Shine India founder & group CEO Deepak Dhar shared his thoughts: “Aarya has been an incredible journey that has captivated audiences with its gripping narrative and powerful characters. This new season promises to take Aarya’s story to even greater heights, delving into themes of vengeance, sacrifice, and betrayal. The hunted tigress has transformed into a formidable force, and viewers can expect a rollercoaster ride of emotions and suspense. We are proud to be part of this journey, and it’s a testament to the enduring appeal of the series.”

    Witness the reign of this raging sherni with Aarya Season 3, set to stream only on Disney+ Hotstar on 3rd November!