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Category: Gaming

  • Infinix Presses Play on India’s Esports Scene

    Infinix Presses Play on India’s Esports Scene

    MUMBAI: In what appears to be a strategic masterstroke in the Indian esports game, Infinix has pressed play on its latest endeavour, aiming to capture the hearts and thumbs of competitive players. The new-age smartphone brand isn’t just launching a new device; it’s making a bold statement, seeking to redefine its presence within India’s burgeoning gaming ecosystem.

    To truly resonate with the gaming demographic, Infinix has forged alliances with some heavyweight figures. Comedian and digital creator Tanmay Bhat, alongside top-tier gaming influencers Total Gaming, Mizo, and Shreeman Legend, are now part of the Infinix team. This collaborative move highlights a significant cultural shift: gaming is no longer just a pastime, but a passion-driven space where skill, community, and competitive spirit converge for today’s youth. Modern gamers aren’t merely in the market for a phone; they demand performance that keeps pace with their rigorous “grind,” bold designs that unmistakably scream “gaming,” and cutting-edge technology that facilitates their seamless entry into the thrilling world of Esports.

    Enter the Infinix GT 30 Pro, a device meticulously crafted with “gaming-first” features to address the escalating demand for high-octane mobile competition. Designed with flagship-grade precision, this smartphone boasts the world’s first Mediatek Dimensity 8350 Ultimate processor, ensuring unparalleled processing power. For battle royale enthusiasts, it offers Krafton-certified 120FPS BGMI support, promising buttery-smooth gameplay. Further enhancing the tactile experience are the integrated GT Shoulder Triggers, while its bold Cyber Mecha Design, complete with customizable RGB lighting, ensures it looks every bit the part. To elevate the overall gaming experience, a suite of AI-powered features has been integrated, including Esports Mode, Xboost, AI audio enhancement, and haptics, all painstakingly optimised to deliver more immersive and responsive gameplay.

    Ultimately, through these calculated collaborations, Infinix is not simply unveiling a product. It’s actively championing a mindset shift within India’s dynamic gaming culture, reinforcing its long-term commitment to cultivating talent by empowering grassroots Esports athletes, a dedication exemplified by its existing partnership with the professional team True Rippers.
     

  • Gaming giant Nazara acquires Smaaash in a smashing Rs 126 crore deal

    Gaming giant Nazara acquires Smaaash in a smashing Rs 126 crore deal

    Mumbai, India – Nazara Technologies Limited has hit the jackpot, completing the acquisition of Smaaash Entertainment Pvt Ltd,  making the gaming and entertainment company a wholly-owned subsidiary.  The deal, valued at a whopping Rs 126 crores, sees Nazara solidify its position in the gaming sector, proving it is not just playing games when it comes to expansion. 

    On 6 June 2025, Nazara announced the successful completion of the resolution plan, previously approved by the National Company Law Tribunal, Mumbai Bench. This means Nazara has acquired 100 per cent of Smaaash’s share capital by subscribing to 1,00,00,000 equity shares of Rs 10 each, costing the company Rs 10 crores. But the fun doesn’t stop there! Nazara also extended an inter-corporate loan of Rs 116 crores to Smaaash to settle its creditors’ dues, showing it is all about clearing the board for future success. 

    Smaaash, incorporated on 30 November 2009, is no stranger to the entertainment scene, operating gaming and entertainment centres across 11 Indian cities under the ‘Smaash  brand. Its  business spans gaming, food and beverages, events, and sponsorships, bringing in a turnover of Rs 112.34 crores as of 31 March 2024. 

    While Smaaash’s turnover did see a slight dip from Rs 120.88 crores in 2023, this acquisition is a clear sign that Nazara is ready to power up its inorganic growth in the gaming sector.

  • Enhance Your Bets: How to Analyze Sports Events for Winning Football Bets

    Enhance Your Bets: How to Analyze Sports Events for Winning Football Bets

    How to analyse sporting events and make accurate football bets at MostBet India

    The simple design, decreasing the possibility of competitive odds but also, new bonuses are the things that lead MostBet to be a betting favorite among the Indians. But if you have the ambition of becoming a really accurate forecaster, the fact that you rely on gut feeling for placing a bet is just not going to cut it. The most important aspect of getting the right predictions is researching the game properly and finding the right ways to bet on them.

    We can discuss in detail how match analysis can help in effective results in a football game, and? What are the chances for victory at the MostBet official website?

    Why Proper Analysis Matters in Football Betting

    While casino or lottery games are down to fifty-fifty chances for winning, sports betting especially in the case of football leaves you with opportunities to benefit from your knowledge and undeniably hard work. Checking the most recent facts about teams, their performance history, and player status are some of the key factors that can make a dramatic difference in your performance.

    Official MostBet also provides team statistics, the latest team news aside from the score being regularly updated; expert advice and professional insights are all posted for Indian users to make a more qualified/favorable decision over betting. The argument can be that analysis is sort of your direct advantage in a decision-making game where gaining the required info at the right time puts you in a place opposite to that of the vast majority who are still deciding the priority of this event.

    Step-by-Step Guide to Analyzing Football Matches

    1. Study the Team Form

    The team’s recent form is one of the most important signs for predicting its future potential. Investigate the results over the past 5-10 matches. Make sure to see the following:

    • Winning streaks or losing trends

    • Goals scored and conceded

    • Key injuries or suspensions   

    2. Head-to-Head Records

    Some teams win over other teams regularly. Researching the history of matches helps uncover predictable behavior.

    3. Home and Away Performance

    A few teams enjoy playing only at home much more, while without a doubt, others are better on the road. This should be considered as a part of your betting strategy.

    4. Check the League Table

    Since the ranking on the table is suggestive of the consistency, the higher-ranked teams have better winning chances, particularly against the lower-half ones.

    5. Weather and Pitch Conditions

    While it does not happen often, bad weather or the dirty state of the pitch can change the outcome of a match—especially for teams that rely more on skills rather than their physicality. Unfavorable or severe weather and poor pitch conditions can make a big difference in the game results.

    Types of Bets You Can Place on MostBet India

    Bet Type Explanation
    Match Result (1X2) Bet on home win (1), draw (X), or away win (2)
    Over/Under Goals Predict whether the total goals will be over/under a number
    Both Teams to Score Will both sides score at least one goal?
    Handicap Bets Useful when one team is heavily favored
    Live/In-Play Bets Place bets while the match is ongoing

    Is MostBet Legal in India?

    A common question is: Is MostBet legal in India? Yes, MostBet 2025 is under an international Curacao license and thus, legal in India and welcomes Indian users. Despite the fact that in many states of India physical betting is restricted by law, online platforms like MostBet betting are found to be legitimate as they are based abroad and are using INR-friendly payment methods.

    most beat

    Why Choose MostBet for Football Betting?

    • Localized Experience: The MostBet India site is customized for Indian players, who can deposit in rupees and also get local customer support.

    • Wide Market Coverage: People can place bets on such football leagues as Premier League, La Liga, Champions League, and even Indian Super League.

    • Live Betting Options: Gamers can wager on an event during its progress and not via pre-match bets only.

    • Fast Withdrawals: MostBet uses UPI, PayTM, and cryptocurrencies that all provide fast transactions.    

    Final Thoughts

    If you love football and are looking for ways to make money out of that love of yours, MostBet Indian betting can be a very exciting and super-financially rewarding activity. But of course, only when the approach is logical. Through the combination of game analysis, wise bankroll management, and betting platform tools, one can come up with the best solution instead of always being on the verge of betting on impulse.

    With this information, subscribe to the MostBet platform, check out the stats, get some tips and thus be a customer of smarter football betting from this day. It doesn’t matter what tournament or league you prefer to bet on, remember the one thing that will elevate your sports betting to the next level—knowledge! The MostBet platform has all the information you need, and you can be sure that the game will take place as stated before in order to start placing your bets.

  • OnePlus powers up Gods Reign for battle royale glory at BGMI Pro Series

    OnePlus powers up Gods Reign for battle royale glory at BGMI Pro Series

    MUMBAI: It’s game on as OnePlus teams up with Gods Reign, one of India’s top-tier BGMI (Battlegrounds Mobile India) squads, in a turbo-charged partnership ahead of the BGMI Pro Series (BMPS) 2025, where 96 elite teams are slugging it out for a whopping Rs 2 crore prize pot.

    The tie-up, stitched together by Times One, a unit of Times OOH, blends speed, swagger, and silicon. At the heart of the deal is OnePlus’ mission to cement its gaming credentials by powering Gods Reign’s training grind and match-day performance with its flagship devices—built for buttery frame rates, rapid cooling and marathon battery life.

    Having already clinched Rs 50 lakh as ESL Snapdragon Pro Series Season 6 champs, Gods Reign is no stranger to the winner’s circle. Now, with OnePlus tech fuelling their BGMI charge, the team is ready to frag, flank and fire their way to the top once more.

    But it’s not just about hardware. The deal brings co-branded storytelling, real-world gamer feedback loops for OnePlus’ next-gen devices, and high-impact content that celebrates the grit behind the game. Think tech meets teamwork, with a generous dose of community buzz.

    “This partnership with OnePlus marks a significant milestone for our team. We’re proud to be aligned with a brand that not only understands elite performance but also shares our hunger for innovation and excellence. With Times One’s support, we look forward to creating impactful experiences for our fans and the gaming community,” said Gods Reign CEO & cofounder K R Rohith.

    Added Times One gaming business head Kanishka Singh: “At Times One, we believe in the transformative power of esports as the next big cultural movement. Facilitating this partnership between OnePlus and Gods Reign underscores our mission to bring together premium brands and elite gaming talent. We are thrilled to play a pivotal role in scripting this chapter of India’s gaming evolution.” 

    With Ficci-EY 2025 projecting brand participation in esports to rise from 68 to 75 and player involvement to hit 2.8 million this year, OnePlus’ power play is well-timed. It’s a high-stakes, high-speed partnership that’s already levelling up India’s esports narrative—one kill streak at a time.

  • The Gambling Strategy That’s Guaranteed to Make Money

    The Gambling Strategy That’s Guaranteed to Make Money

    Gambling has a rich cultural backdrop in India, from traditional games like Teen Patti and Rummy to modern online platforms offering cricket betting and casino games. The promise of a “guaranteed” gambling strategy that ensures profits is tantalizing, especially in a country where games of skill and chance captivate millions. One such strategy, the Martingale system, has lured countless gamblers with its apparent simplicity, only to be overshadowed by more sophisticated approaches like the Kelly Criterion. This article explores the Martingale strategy, its theoretical allure, and its fatal flaws, using examples rooted in popular Indian gambling scenarios.

    The House Always Wins

    Beneath the allure of trusted online casinos in India like 1Win or Parimatch, with their flashy IPL promotions and lucrative bonuses, the gambling industry in India is built on a foundation of mathematical precision designed to favor the house. Whether it’s a virtual roulette table or a Teen Patti game on a mobile app, operators ensure a statistical edge, slowly draining funds from unsuspecting players. Yet, mathematically inclined individuals have long sought to exploit loopholes in this system, using probability to tilt the odds in their favor.

    An anecdote from a 2019 betting conference in Goa illustrates this: when data scientists and statisticians gathered, local betting platforms reportedly saw their lowest profits ever. The rumor? These experts knew the ultimate strategy to beat the house: avoid gambling altogether. However, for those who engage, the Martingale system promises a way to outsmart the system; or so it seems.

    A Betting System Based on Probability

    The Martingale strategy hinges on the idea that, with enough bets, you’ll eventually win, theoretically guaranteeing a profit. Imagine betting on a simplified version of an online Teen Patti game or a cricket match outcome (e.g., Mumbai Indians vs. Chennai Super Kings in the IPL). The strategy assumes you can double your bet after each loss until you win, recovering all losses plus a small profit. For simplicity, let’s assume a 50-50 chance of winning, ignoring the house edge (e.g., platform commissions or rake in Teen Patti).

    The Martingale Strategy Explained

    Consider betting ₹100 on Mumbai Indians to win a match on an online platform like 10Cric, with even odds (2.0, meaning a ₹100 bet returns ₹200 if you win). If you lose, you double your bet and continue:

    ●    First Bet: ₹100 on Mumbai Indians. If they win, you gain ₹200 (₹100 profit). If they lose, you’re down ₹100.  
    ●    Second Bet: ₹200 on the next match. If you win, you get ₹400, covering the ₹300 total stake (₹100 + ₹200) and earning a ₹100 profit. If you lose, you’re down ₹300.  
    ●    Third Bet: ₹400. A win returns ₹800, covering the ₹700 stake (₹100 + ₹200 + ₹400) with a ₹100 profit. A loss puts you at ₹700 down.

    The pattern continues, doubling each time: ₹800, ₹1,600, ₹3,200, and so on. Each win recovers all previous losses plus a ₹100 profit. To scale up, start with a larger bet, say ₹1,000, and a win after several losses could yield ₹1,000 profit per cycle.

    The “Guaranteed” Profit Fallacy

    The Martingale system seems foolproof: since you’ll eventually win (e.g., Mumbai Indians can’t lose every IPL match), you’ll always profit. In a theoretical world with no house edge, the probability of losing every bet approaches zero as you play more rounds. Even with a real-world house edge (e.g., a 2–5% commission on betting platforms), there’s always a chance of winning, suggesting eventual success.

    The Problem With the Martingale System

    The Martingale strategy, while seductive, has been a siren song for gamblers since 18th-century Europe. In India, its allure persists among online bettors, from Teen Patti enthusiasts to cricket betting fans. Historical accounts, like those of European gamblers, echo modern tales of Indian players who’ve tried it on platforms like Bet365, only to face ruin.

    The Fatal Flaw in the Strategy

    The flaw becomes clear with an example. Suppose you start with ₹700 and bet on a 50-50 Teen Patti outcome online, with no house edge for simplicity:

    ●    Bet ₹100, lose: down ₹100.  
    ●    Bet ₹200, lose: down ₹300.  
    ●    Bet ₹400, lose: down ₹700.

    The chance of losing three bets in a row is 1/8 (12.5%). If you lose, you’re out of money. If you win any of the three bets (7/8 chance), you gain ₹100. Expected value: (7/8 × ₹100) + (1/8 × -₹700) = ₹87.50 – ₹87.50 = ₹0. The strategy breaks even on average, but the risk is asymmetrical: you’re far more likely to win small amounts frequently than to lose everything, but the losses are catastrophic.

    The “Guaranteed” Profit Depends on Unlimited Resources

    The Martingale system assumes infinite funds and no betting limits. In reality, Indian betting apps impose caps (e.g., ₹1,00,000 maximum bet on 10Cric for IPL matches). If you start with ₹1,000 and lose six bets (₹1,000, ₹2,000, ₹4,000, ₹8,000, ₹16,000, ₹32,000), you need ₹64,000 for the next bet. With only ₹10,000 initially, you’re bankrupt after four losses (total: ₹15,000). Even with a larger bankroll, exponential growth quickly outpaces affordability.

    Moreover, Indian platforms charge commissions (e.g., 5% on winnings), and the house edge in games like Teen Patti or roulette (with zero pockets) erodes profits. Cultural factors also play a role: gambling is stigmatized in many Indian communities, and chasing losses with Martingale can lead to financial and social ruin.

    The Challenges

    ●    Legal Ambiguity: The Public Gambling Act of 1867 doesn’t address online betting explicitly, but states like Goa and Sikkim permit certain forms. Offshore platforms operate in a grey area, and players risk account freezes or legal scrutiny.  
    ●    Bankroll Constraints: Many Indian bettors have limited disposable income, making the Martingale’s escalating bets impractical.  
    ●    Platform Restrictions: Online platforms may limit accounts showing Martingale patterns, suspecting bonus abuse or professional betting.  
    ●    Tax Implications: Gambling winnings above ₹10,000 are taxed at 30% under the Income Tax Act, 1961, reducing net profits.

    The Martingale strategy’s promise of “guaranteed” profits is a mirage in the Indian gambling landscape. While it may yield small wins in games like Teen Patti or cricket betting, the risk of catastrophic losses; coupled with India’s legal, financial, and cultural constraints, makes it unsustainable. Smarter approaches, like the Kelly Criterion, which balances risk and reward based on probability, offer a more disciplined path but require mathematical rigor beyond most casual bettors. The real lesson? The house always has the edge, and the only guaranteed win is not to play.  
     

  • Infinix Levels Up with True Rippers for a Power-Packed BGMI Partnership

    Infinix Levels Up with True Rippers for a Power-Packed BGMI Partnership

    MUMBAI: It’s game on in the world of mobile Esports and Infinix just hit a headshot with this one. In a move that fuses silicon with swagger, smartphone brand Infinix India has teamed up with one of the country’s top BGMI (Battlegrounds Mobile India) outfits, True Rippers. The team will now compete under the newly minted moniker Infinix True Rippers, marking Infinix’s maiden foray into the Esports arena and its first-ever global Esports team collaboration.

    This strategic alliance comes ahead of Infinix’s June 3 launch of the GT 30 Pro, a gaming-ready smartphone with 120 FPS BGMI certification and dual gaming shoulder triggers an Indian segment-first. With this hardware-meets-hustle partnership, Infinix is aiming squarely at India’s Gen Z gaming cohort, where play isn’t just pastime, it’s purpose.

    “At Infinix, we’re not just witnessing the gaming revolution, we’re driving it,” said Infinix India CEO Anish Kapoor. “Teams like True Rippers are the driving force behind India’s growing Esports culture. Our collaboration is rooted in a shared belief that gaming in India is more than just play; it’s a powerful aspiration for the youth… Together, we’re setting the stage towards strengthening the Indian Esports ecosystem.”

    Currently, Infinix True Rippers is battling it out in BMPS 2025, an invite-only Krafton-hosted tournament that wraps with a finale in New Delhi next month. The team’s form is impressive, having placed sixth at the BGIS in Kolkata just weeks ago.

    The roster includes:

    1    Gunjan Thakur aka Jelly
    2    Swaraj Singh aka KioLmao
    3    Ngurang Takar aka Ninzae
    4    Samuel Nabam aka SAM

    But this partnership isn’t just about trophies, it’s about storytelling. True Rippers will co-create content with Infinix, plugging directly into the lifestyle and aspirations of Indian gamers.

    “We’re thrilled to partner with Infinix, a brand that shares our vision for trendy storytelling and performance excellence,” said True Rippers CEO Yashwanth AR. “This carefully curated collaboration is a step towards redefining how brand narratives can go beyond conventional naming rights deals.”

    With 454 million gamers in India in 2023 (expected to hit 730 million by 2028), and BGMI contributing heavily to this boom, the Infinix–True Rippers union couldn’t have come at a better time.

    Earlier this year, BGIS 2025 notched a peak concurrent viewership of 485,132 and over 9.4 million watch hours, according to Esports Charts. It’s proof that this isn’t just about games, it’s about culture, community, and carving out a space in a booming economy of attention.

    With GT 30 Pro on deck and True Rippers on fire, this duo is ready to take the leaderboard and Indian gaming to the next level.

  • Heena Chaudhari steps up as associate director for strategic activations at Sony group Corp

    Heena Chaudhari steps up as associate director for strategic activations at Sony group Corp

    MUMBAI: Heena Chaudhari has gone up a level once again. The seasoned strategist and investment ace has been promoted to associate director – strategic markets’ activations at Sony group Corp , where she’ll be steering high-impact business initiatives across India and the Middle East.

    With a power-packed portfolio that includes investment management at Sony Innovation Fund and a board observer role at Nodwin Gaming, Chaudhari is no stranger to spotting what’s hot in media, entertainment, and gaming before the world catches on. Now, in her new gig, she’s charged with turning strategic visions into high-octane action.

    Her Sony journey began in 2023 as strategic markets’ activations manager, and in just under two years, she’s earned her stripes by crafting clever market entry plays and forging high-value collaborations in two of Sony’s most promising growth zones.

    Before Sony, Chaudhari held leadership roles at Embold Technologies GmbH and Yoozoo Games, juggling strategy, HR, sales ops, and product development like a pro. She’s been in the trenches with startups, scaled up global projects, and even donned the CEO’s right-hand cap more than once.

    Armed with over a decade of experience and a resume that reads like a masterclass in cross-functional execution, Chaudhari isn’t just moving markets—she’s redesigning how legacy giants like Sony grow in emerging ones.

    Her superpowers? Investment foresight, operational precision, and boardroom charisma. With the gaming and streaming boom in full swing and the Middle East–India corridor heating up, Heena Chaudhari’s next play could very well be Sony’s best move yet.

  • Bebetta levels up leadership with Saatvik Goel and Manoj Bojja to double its user base

    Bebetta levels up leadership with Saatvik Goel and Manoj Bojja to double its user base

    MUMBAI: For a platform that thrives on gameplay, Bebetta isn’t playing when it comes to growth. The gamified engagement startup has strengthened its leadership board with two big-name hires: Saatvik Goel joins as chief marketing officer, and Manoj Bojja takes over as chief technology officer.

    The appointments signal a serious play by the company to scale from its current 15 million users to 30 million by year-end. Founder Meet Shah believes this leadership upgrade is less about titles and more about turbocharging the company’s mission—merging gaming with real-world rewards.

    “India is on the cusp of revolution in gaming”, said Shah. “With Saatvik and Manoj joining the team, we bring in deep expertise across marketing and scalable tech systems—core pillars for our gamified engagement model & future plans”.

    Goel steps in with a record of aggressive growth strategy. At Eloelo, he led a 500x spike in the DAU base and scaled marketing operations across digital platforms. He also left a mark at Doubtnut and Bluestack by boosting ROAS and user engagement with digital-first thinking.

    “It’s an exciting chapter”, said Goel. “I am committed to steering our marketing vision towards building an authentic community of gaming enthusiasts… and establish Bebetta as India’s largest gamified entertainment platform”.

    On the tech side, Bojja brings over a decade of engineering firepower from Gameberry Labs, Moonfrog Labs, and Gameskraft. With a vision of handling millions of concurrent users, his focus will be on building robust, AI-backed, scalable infrastructure.

    “It’s exhilarating to join Bebetta at such a pivotal moment”, Bojja said. “We’ll build a secure, flexible architecture that supports growth while embedding AI to enhance user journeys”.

    Founded in 2023, Bebetta has quickly evolved from 10,000 new users a day to over 35,000 daily signups.

    The app’s hook?

    Turning every tap into a reward.

  • Level up: Banijay Asia and Nodwin Gaming partner to power up India’s youthverse

    Level up: Banijay Asia and Nodwin Gaming partner to power up India’s youthverse

    MUMBAI: In a match made in gamer heaven, Banijay Asia and Nodwin Gaming have teamed up to turbocharge India’s youth entertainment and gaming landscape. The two powerhouses have inked a strategic partnership that will see Banijay Asia take the reins of Playground — Nodwin’s flagship gaming reality show — and co-create a slew of fresh, disruptive content across gaming, esports, and influencer-led formats.

    With gaming now a full-blown lifestyle, this collaboration aims to tap into India’s ever-evolving Gen Z mindspace by fusing Banijay’s storytelling muscle with Nodwin’s pulse on the gaming community. And they’re not stopping at one franchise — the duo plans to unleash an entire ecosystem of new scripted and reality IPs.

    “This collaboration with Nodwin Gaming is an exciting extension of our vision to create content that resonates with evolving youth audiences. Gaming is not just a sport; it’s a culture, a lifestyle, and a massive content opportunity. With Playground and our upcoming IPs, we aim to redefine engagement and storytelling in this space. I look forward to the creative collaboration with Akshat Rathee, and Joost Roset who we previously worked with, in bringing iconic global IPs to India. This is an invaluable opportunity to create clutter-breaking formats in the youth and gaming space,” said Banijay Asia & Endemol Shine India founder & group CEO Deepak Dhar. 

    Nodwin Gaming co-founder & managing director Akshat Rathee added, “”Youth entertainment is evolving rapidly, and our partnership with Banijay Asia positions us perfectly to lead that change. With Playground, we’ve just begun to explore what’s possible. Backed by Banijay’s global expertise, we’re now set to scale the IP across multiple languages and markets, with the ambition of building an international format. At the heart of our approach is our philosophy of ‘timeshare of mindshare.’ We’re not just creating content, we’re creating cultural moments. This is just the beginning of a bold new chapter in gaming and youth content.”

    The Rusk Media creative team — original minds behind Playground — will stay involved as the format evolves from a single show into an annual line-up of five to 10 marquee IPs. Expect more drama, more battles, and more screen time as the series expands.

    Backed by its success with Comic Con India, BGMI Masters Series, and NH7 Weekender, Nodwin Gaming is already a big player in the youth space. Now with Banijay — whose global playbook includes brands like MasterChef, Peaky Blinders, and Black Mirror — the stage is set for a full-blown format revolution in Indian gaming content.

    From stream to scream, it’s into the playground for the two. At least for now!

    (Deepak Dhar – left – and Akshat Rathee -right- pictured above. source: Banijay Asia)

  • Nazara’s Fusebox drops Big Brother bombshell in mobile gaming world

    Nazara’s Fusebox drops Big Brother bombshell in mobile gaming world

    MUMBAI:  India’s Nazara Technologies has tossed a juicy twist into the global gaming arena. Its UK-based subsidiary, Fusebox Games, has teamed up with Banijay Rights to launch Big Brother: The Game, bringing the drama, deceit and diary room straight to your smartphone.

    This mobile game isn’t just another tap-and-swipe time-killer. It’s a choose-your-own-chaos simulator where players enter the infamous Big Brother house, craft their own characters, form alliances, win challenges — and yes, face the agony of eviction. Think Love Island meets Survivor meets screen-time addiction.

    Fusebox CEO Terry Lee said: “We’re incredibly excited to bring Big Brother: The Game to players around the
    world. This is more than just a mobile game — it’s a reality show experience where players shape the drama, form alliances, and fight for survival in the Big Brother house. The global appeal of the Big Brother franchise, combined with our interactive storytelling expertise, makes this a truly unique release.”

    Nazara CEO Nitish Mittersain added: “Fusebox Games has demonstrated exceptional creativity and innovation in bringing popular IPs to the interactive gaming space. The launch of Big Brother: The Game aligns with our vision to expand globally and deliver engaging content that resonates with diverse audiences. We are proud to support Fusebox in this exciting endeavor. “

    For Banijay, it’s yet another digital reboot of a format that’s still raking in eyeballs after 600 series across 70 countries.

    “Big Brother has captured the hearts of millions of viewers worldwide. Our partnership with Fusebox Games opens exciting new possibilities, creating immersive ways for fans to engage with this iconic brand. We look forward to seeing players around the world experience the drama, strategy, and excitement of the Big Brother house in a whole new way,”  said Banijay Rights svp of gaming Mark Woollard. 

    Available on iOS and Android, the game builds on Fusebox’s hit-making streak, which includes the Love Island game that previously ruled the app charts. With custom narratives and dynamic characters, Big Brother: The Game is designed to stir drama across demographics.

    One of the world’s most iconic and successful reality television franchises, Big Brother first hit screens 25 years ago in the Netherlands in 1999. Since its debut, over 600 series of the show have aired around the world in 70 markets. Globally, the format has maintained huge popularity and is one of Banijay Entertainment’s top three formats, airing in 28 territories last year. The format continues to make a splash globally, with prime-time success in the UK, Spain and Brazil, long-running versions airing consistently in the US and Italy since 2000, six regional versions each year in India, and a new adaptation in Malta. Big Brother is a Banijay Entertainment format.

    For Nazara, which acquired Fusebox in 2024, it’s one more power play in a global gaming push that’s anything but subtle. The message is clear: if the world’s watching, Nazara’s building.