ITV

Category: Gaming

  • ESPNCricinfo & Twitter tie up to take #CricIQ social for #SLvInd

    ESPNCricinfo & Twitter tie up to take #CricIQ social for #SLvInd

    MUMBAI:   ESPNCricinfo and Twitter have walked out to the middle together to take #CricIQ social for the series deciding third test between Sri Lanka and India.

     

    Cricket fans around the world can now play CricIQ, which is ESPNCricinfo’s flagship cricket trivia game, by simply Tweeting their answers to @ESPNCricinfo.

     

    They will then get an auto-reply as an acknowledgment of their answer and fans who Tweet the right answers the fastest climb up a leaderboard which is announced on every day of the test match. Three daily winners and the Top 3 fans at the end of the test match win exciting prizes.

     

    Twitter India  head of sports partnerships Aneesh Madani said, “Twitter is the mobile microphone for sports fans around the world when they have something to say. We have consistently worked to bring more for the cricket fan and our partnership with ESPNCricinfo, who have built one of the largest audiences in the world for cricket on the platform, is another step in that direction . With this innovation to bring #CricIQ to Twitter, we’re delighted that ESPNCricinfo is giving cricket fans another fun reason to Tweet.”

    ESPNCricinfo director – business development Gaurav Thakur added, “ESPNcricinfo CricIQ has evolved to become one of the finest cricketing quiz destinations for ardent cricket fans and quizzers across the country. With the on-going India v SriLanka Test series, we decided to take the quiz social. This partnership with Twitter for #CricIQ gives fans a chance to play the quiz, and have fun with the uniquely real-time and interactive nature of the experience.”

  • YouTube targets gamers with new website, app

    YouTube targets gamers with new website, app

    MUMBAI: Looking at tapping the rapidly changing gaming world, YouTube is all set to launch a separate site, app for gaming videos.

     

    On YouTube, gaming has spawned entirely new genres of videos, from let’s plays, walkthroughs, and speedruns to cooking and music videos. Now YouTube has built something just for gamers. Called YouTube Gaming, the site and app will keep gamers connected with games and players with videos, live streams, and the biggest community of gamers on the web—all in one place.

     

    Slated to launch this summer, YouTube Gaming is built to be all about people’s favorite games and gamers, with more videos than anywhere else. From Asteroidsto Zelda, more than 25,000 games will each have their own page, a single place for all the best videos and live streams about that title. The site will also have channels from a wide array of game publishers and YouTube creators.

     

    YouTube Gaming has made it easy for gamers to keep with the games and channels. Gamers can add a game to their collection for quick access whenever they want to check up on the latest videos. They can also subscribe to a channel, and get a notification as soon as they start a live stream. Features such as favorites, recommendations based on favourite games and channels and specific search have also been introduced.

     

    Since live streams bring the gaming community closer together, YouTube has put them front-and-center on the Gaming homepage.

     

    In the coming weeks, YouTube Gaming will also launch an improved live experience that makes it simpler to broadcast gameplay to YouTube. On top of existing features like high frame rate streaming at 60fps, DVR, and automatically converting your stream into a YouTube video, the company is also redesigning its system so that one no longer needs to schedule a live event ahead of time. YouTube Gaming will also create a single link one can share for all their streams.

     

    YouTube Gaming will be available this summer, starting in the US and UK. 

  • Lego Angry Birds toys to take flight in 2016

    Lego Angry Birds toys to take flight in 2016

    MUMBAI: Angry Birds maker Rovio Entertainment has teamed up with The Lego Group to create a collection of building sets related to its 2016 film.

     

    The two companies will develop a line of construction toys, which will be available in spring 2016 to coincide with the release of The Angry Birds Movie, a full-length feature film based on the popular gaming franchise.

     

    “The Lego brand has an unparalleled ability to connect with people through products that spark creativity and imagination. We’re really excited to build experiences together with this amazing best-in-class partner,” said Rovio CEO Pekka Rantala.

     

    “We are excited to bring Angry Birds to life in Lego form, given the popularity of the game and its characters with fans of all ages, which will only be amplified by the forthcoming film. We seek partnership with globally relevant properties that offer a unique and rewarding play experience to our fans, and our designers are having fun developing building sets that leverage the engaging play and deconstruction found in the Angry Birds game,” added The Lego Group licensing & entertainment vice president Jill Wilfert.

  • Bee7, Vserv join forces to solve games monetization challenges in India, SE Asia

    Bee7, Vserv join forces to solve games monetization challenges in India, SE Asia

    MUMBAI: Bee7, the android games monetization and user engagement platform, has formed a partnership with Vserv, the smart data platform for mobile marketing in India & Southeast Asia, to help solve mobile games monetization in these markets.

     

    Until now, monetization in India and Southeast Asia has been notoriously difficult due to weak payment infrastructure and low credit card usage, which makes paying for games or in app purchases practically impossible.

     

    The partnership creates a genuine avenue for developers across the globe to monetize their titles in these markets without disrupting the user experience, or charging for games and in-app bonuses. It combines Bee7’s unique game wall tool and Vserv’s app monetization solution – VMAX, thereby enabling developers to pull in demand from multiple channels using one single solution. This combined with Vserv’s large developer ecosystem of 150,000 apps and mobile sites from publishers such as Disney, EA, Games2Win, Reliance Games, ZeptoLab etc. gives developers a proven tool to increase user retention and yield optimization in a fragmented android dominated market.

     

    Through this partnership, Bee7 and Vserv have unlocked a lucrative new market for developers. India’s smartphone adoption is growing rapidly and will be the world’s second largest smartphone market. It also ranked third for total downloads in Google Play for 2014, while mobile games revenue in Southeast Asia exceeded $1.1 billion last year.

     

    Bee7 managing director John Rankin said, “As global CPI costs continue to soar, developers look to emerging markets as a new revenue opportunity to help make their games profitable. It’s been incredibly tough for developers to make money in these markets, until now. The Bee7 and Vserv partnership unlocks these markets for developers – arming them with a proven method to make money from games and improve player retention without disrupting the all important user experience.”

     

    Vserv VP – global data and supply partnerships Prashant Dixit added, “Vserv’s latest offering, VMAX, is a trusted friend to game developers as it helps them maximize their yield. VMAX enables these incredible results by providing developers complete control, maximum demand channels and wide range of ad formats. Our partnership with Bee7 is a step further towards our commitment in solving monetization challenges for developers in India & Southeast Asia. By combining Bee7’s unique game wall tool with VMAX™, we are providing a powerful app monetization solution to our developer friends.”

     

    Vserv and Bee7 will host events together to help grow the mobile games ecosystem and to share their knowledge of emerging markets, advertising tech, user acquisition, retention and monetization with developers.

  • Reliance Entertainment Digital partners with Personagraph to drive value for game developers, advertisers

    Reliance Entertainment Digital partners with Personagraph to drive value for game developers, advertisers

    MUMBAI: Reliance Entertainment Digital, comprising World Wide Open, Zapak, BigFlix and Reliance Games, has partnered with Personagraph to drive more value for advertisers by utilising mobile specific segments, both from the brand and brand performance perspective. The company’s three large publishers i.e. Reliance Games, Zapak, and BigFlix, will be utilising Personagraph’s Privacy Compliant SDK toolkit for monetisation, using its predictive audience segments product line.

     

    With Personagraph, which is transparent and privacy complaint, publishers can own their data. The partnership would mean greater opportunity in an ecosystem that is capable of leveraging user insights to drive higher relevance, context and personalisation in mobile, both at the publisher and advertiser end, while using a single data source.

     

    WWO and Personagraph are partnering to bring a Data/Audience driven Private Marketplace (PMP) specifically targeting Mobile Developers in India.  A private marketplace is an exchange derivative that is selective about how and what inventory is brought in to the platform, and similarly which marketers are being provided access to brands transparently with audience attached to every impression. The Private Marketplace will be open for Mobile Developers with clear instructions on ad viewability, sizing, brand transparency, etc. while marketers will be allowed buy in to the inventory via guaranteed and non-guaranteed means.

     

    This PMP will

     

      *   Allow to leapfrog the age old ad network model in India and bring transparency today by create a scaled marketplace model

     

      *   Bring audience at scale with the right reach and data embedded on every impression

     

      *   Bring clear value for Ad impressions to bear between marketers and game developers

     

      *   Allow game developers to have full transparency over how marketers value their impressions unlike ad network models

     

    By using the Personagraph technology and with WWO demand already built in to the marketplace, the Mobile Development community can access growing and consistent revenue for advertising monetization now and going forward as we bring more publisher side partners and marketers to the platform.

  • Rovio’s Angry Birds takes flight with Global Eagle Entertainment

    Rovio’s Angry Birds takes flight with Global Eagle Entertainment

    MUMBAI: Global Eagle Entertainment (GEE) Inc has partnered with Rovio Entertainment to provide the casual mobile gaming franchise Angry Birds, to airlines as inflight entertainment content.

     

    Angry Birds is the most downloaded mobile game of all time, boasting 2.8 billion downloads across all types of platforms. Through this agreement, GEE is providing customized Angry Birds content specifically for seat-back entertainment systems, and will soon market it to airline customers.

     

    GEE is the provider of inflight games and media content to airlines. With a catalogue of over 150 titles in its AirGames portfolio, and 20 years of experience in supplying popular casual games for seat-back and wireless inflight entertainment systems, the company provides licensed and in-house designed games to over one hundred airlines around the world.

     

    “Since it was first introduced, Angry Birds has grown into one of the most recognized brands in the world. We are very excited to be able to offer our airline customers this exclusive opportunity to elevate their passenger experience offering. Angry Birds’ mischievous casual game style, engaging short game play and international appeal make it an ideal addition to an airline’s entertainment line-up,” said GEE SVP of digital products Alexis Steinman. 

     

    “In the last five years, Angry Birds have been spreading their wings to every corner of the world. Thanks to our agreement with GEE, passengers will be able to take flight and join the Angry Birds on their mile high adventures. We love the idea of entertaining in the sky,” added Rovio Entertainment vice president of business development games Miikka Lindgren.

     

  • Turner Broadcasting partners Sony for PlayStation Vue

    Turner Broadcasting partners Sony for PlayStation Vue

    MUMBAI: Turner Broadcasting System, Inc. has inked a deal with Sony to offer their entire portfolio of networks on the new PlayStation Vue service. PlayStation Vue offers live and on-demand TV content over the Internet and is available beginning today in New York, Chicago and Philadelphia, starting at $49.99 per month.

     

    Turner Broadcasting believed that with the progression and growth of new viewing options in the expanding distribution universe, it’s important to put its leading brands and content in a position where as many consumers can access them as possible. 

     

    “The more options we give audiences to access content from TBS, TNT, Cartoon Network, CNN, Adult Swim and Turner’s other popular networks the greater opportunity we have for exposure and consumption from a variety of audiences. Over-the-top services like Sony’s Playstation Vue create new paths for distributing our leading brands and provide another opportunity to have Turner’s award-winning and highly popular content accessible through a new delivery platform,” the company said.

  • Warner Bros. Interactive Entertainment unveils multiple mobile games

    Warner Bros. Interactive Entertainment unveils multiple mobile games

    MUMBAI: Warner Bros. Interactive Entertainment has unveiled its slate of upcoming mobile game releases, showcasing diverse free-to-play and premium gaming experiences and leveraging some of the world’s most powerful franchises, including Batman, DC Comics, Mortal Kombat, the Lego brand and Game of Thrones.

     

    “Our mobile business has been a key priority for the company, and we are utilizing our incredibly talented internal development teams to create games with marquee franchises. We’ve seen tremendous growth with our mobile business and expect to increase our market share by applying our best in class development, publishing and brand marketing to this impressive slate of games,” said Warner Bros. Interactive Entertainment EVP and general manager David Haddad.

     

    The following are five new games under development with Warner Bros.’ wholly-owned development studios:

     

    • Mortal Kombat X, NetherRealm Studios: The game blends fighting and card collection for a whole new way to experience Mortal Kombat on mobile platforms. Featuring cinematic gameplay and visceral Fatalities, play as legendary and all-new fighters created for Mortal Kombat X. Players who also own a forthcoming console or PC version of the game will have the ability to unlock content in the mobile game and vice versa.

     

    • Batman: Arkham Underworld, Turbine: Rule Gotham City! Build your hideout, then recruit and train an army of henchmen to do your bidding. Command iconic super-villains from the Batman: Arkham universe, including the Riddler, Harley Quinn and Killer Croc, to become Gotham City’s next criminal kingpin. Sign up for beta at www.arkhamunderworld.com.

     

    • Lego Batman: Beyond Gotham, TT Games: The Caped Crusader joins forces with the super heroes of the DC Comics universe in this premium game and blasts off to outer space to stop the evil Brainiac from destroying Earth. Now the greatest super heroes and the most cunning villains must unite and stop Brainiac before it’s too late.

     

    • DC Comics Legends, WB Games San Francisco: Gamers will grow their collection of legendary DC Comics super heroes and villains, customizing super teams with the right heroes for each encounter in this mobile RPG.

     

    • Game of Thrones, Turbine: Conquer Westeros in an epic combat strategy game based on the hit television series from HBO. Prove the wit of your spies and the might of your forces on the battlefield as you extend your dominance across the seven Kingdoms. Join an alliance, rise to power, and then try to take the Iron Throne if you dare!

     

    “In just four years, we have launched 25 games with more than 150 million installs worldwide across diverse fighting, strategy, puzzle and action adventure genres, and we will focus our business on a strong games-as-a-service model in 2015. Our line-up of strong titles will deliver deep player engagement, as well as innovation like console game connectivity with games including Mortal Kombat X and Batman: Arkham Underworld,” said Warner Bros. Interactive Entertainment senior vice president, mobile, social and emerging platforms Greg Ballard. 

     

    This line-up of forthcoming games is accompanied by two titles launched earlier in 2015: WWE Immortals, which has achieved more than seven million installs since going live on15 January, and The Lego Movie Videogame for mobile devices, which delivered one of WBIE’s highest grossing launch weeks ever for a Lego mobile game.

  • Reliance Games & Dreamworks to launch ‘Real Steel’ mobile game in March

    Reliance Games & Dreamworks to launch ‘Real Steel’ mobile game in March

    MUMBAI: Reliance Games will be launching Real Steel Champions to mobile devices in March 2015. Based on the popular movie title franchise and the latest in a series of hit Real Steel games from Reliance and Dreamworks SKG, this is the first game that lets users build robots and then battle with them.

     

    Featuring 10 new arenas, Real Steel Champions lets users create a nearly unlimited combination of robots from both exclusive and legendary robot parts, including fan favorites Atom, Zeus, Noisy Boy, Midas and Metro.

     

    One can choose from iconic Heads, monstrous Torsos and power-packed Hands and Legs to customize and build their very own steel supremacy.

     

    Real Steel Champions comes packed with a new tournament mode, which includes 20 fights with four ruthless bosses, each prepped to go the distance. Players can perfect their jabs, crosses, feints and haymakers across 30 challenges, 90 Time Attack fights and practice their glove game in unlimited Free Sparing mode.

  • Reliance launches mobile games for ICC Cricket World Cup 2015

    Reliance launches mobile games for ICC Cricket World Cup 2015

    MUMBAI: Reliance Games, the official global mobile gaming partner of the International Cricket Council (ICC) is launching four games for the ongoing cricket World Cup. 

     

    The games are: ICC Cricket World Cup 2015 Mobile Cricket Quiz, ICC Cricket World Cup 2015 Mobile Stick Cricket, ICC Cricket World Cup 2015 Mobile Cricket Fantasy and ICC Cricket World Cup 2015 Mobile Cricket Fever. These games deliver an intense and enthralling cricket gaming experience to millions of cricket fans worldwide.

     

    The games, which will be available for the iOS and Android devices, are packed with great content and exciting visuals.

     

    Reliance Entertainment Digital CEO Manish Agarwal said, “Reliance Games is proud to be International Cricket Council’s official gaming partner and this year we are launching four new mobile games catering to a wider audience. The games have been designed keeping in mind the varied interest of the gamers and we are confident that it will not only continue to engage the audiences but also keep them entertained with the spirit of sport all though the ICC Cricket World Cup 2015.”

     

    With state-of-the-art features that keep gamers coming back for more, the ICC Cricket World Cup games are some of the most exciting to come from the Reliance Games Studio.