Category: Gaming

Crypto IEO Token Sale on P2B Exchange

Crypto IEO Token Sale

Among other numerous crypto exchange platforms and launchpads all over the world, P2B provides full transparency for every token sale on the platform. It’s a tier-two exchange that takes pride in promoting and listing an enormous number of tokens successfully.

P2B is focused on a better user experience and a loyal community that eventually leads all these projects to a better outcome.

One of the best ways to successfully launch your crypto token is to apply for IEO.

What is IEO?

An initial Exchange Offering is a good way to promote your token in the early stages of development while also raising funds for this purpose. The whole procedure is hosted on a centralized exchange that takes care of every major process of fundraising: KYC, transactions, and marketing. The ultimate goal of IEO is to promote your token within the exchange’s customers pool and get your project ready for the next step.

Usually, there are three rounds of IEO and the token’s price increases after each of them.

You can see it as if the exchange platform does everything to make fundraising safer and easier for every party involved. As a crypto startup founder, you can easily trust the platform with every service required for a successful crowdfunding campaign.

How to launch a token sale through IEO?

Start small, one step at a time. First, make sure your project and its paperwork are ready.

Further steps include filling out an IEO application form on the Launchpad, creating a growth plan, and executing it. Your main task during this stage is to get everything ready.

Next, the internal promo campaign begins, advertising your project within the platform’s community first. It is followed by promotion to the global crypto community.

In order to get chosen for IEO, you have to create a truly unique and promising project, be it an NFT marketplace, a dApp, or a play-to-earn platform. Being unique is important, because that’s a deciding factor for many crypto investors who want to see the crypto industry growing for better.

After an IEO, you can get listed on the same exchange platform. This will, in turn, serve as a proof that your token has liquidity and can be traded amongst other cryptocurrencies.

What is a P2B exchange?

P2B, formerly known as P2PB2B, is a crypto exchange platform founded in 2018. The platform offers a full spectrum of crypto trading services both for project owners and investors:

1.   It’s an exchange platform. P2B can easily break the record for the huge number of tokens it offers for trading.

2.   It’s a launchpad. You can apply for IEO or IDO there ‒ the process is quite easy with the platform as the team offers very convenient ways to reach out to you.

3.   It’s a blog. The P2B team has great insights into the crypto industry, constantly sharing the knowledge with the community.

4.   It offers consulting services. If you apply for IEO or IDO and need a proper audit of your project, the P2B team can do it for you.

The platform describes itself as a partner and a consultant for aspiring crypto projects, and the concept of it is really great: everyone wants to have a massive success without having a detailed how-to plan. P2B slowly, but steady, helps promising crypto projects become the next big things on the crypto market.

Launching IEO on the P2B launchpad

The platform offers a quite easy and understandable roadmap for IEO. First, you have to submit a request on the platform’s website. P2B asks only about essential info on your project ‒ the rest can be discovered via consultation with their experts.

Next, when the application is submitted, reviewed, and accepted, the team creates a plan for further project growth. Think of it as a roadmap for your crypto project that includes financial and promotional aspects.

And finally, the promotional and fundraising stage begins. This is where your project is being actively advertised to the local crypto community, and then ‒ to a wider public. There are usually three rounds of fundraising.

And, finally, when the IEO campaign is over, your project gets listed on P2B and becomes available for everyone to trade. But it’s not where everything ends. Next up, the market-making and further business development begins, building a better foundation for your project’s future.

November 10, 2022
Cricketer Cheteshwar Pujara joins FantasyDangal as brand ambassador

Mumbai: Fantasy sports platform FantasyDangal has announced the onboarding of cricketer Cheteshwar Pujara as its brand ambassador. With the collaboration, Pujara will appear in upcoming campaigns and promote FantasyDangal as an established fantasy sports platform.

Pujara is the second-fastest Indian to reach 1,000 test runs. He has scored 6,792 runs in 96 Tests, including three double centuries and 18 centuries. In India’s first Test Series victory on Australian territory, his three hundreds helped him win the Man of the Series title. He has been a pillar of the Indian batting order for the most of the past ten years.

A batsman of rare disposition, with his love for grinding down attacks, Pujara has been India’s preferred one-down batsman for years. He is also known for his unbelievable attributes of dependability and trustworthiness in the Indian cricket scene. Hence, the partnership between the batting stalwart and FantasyDangal will bring an influx of sports enthusiasts to the platform and further cement the platform’s position as one of the country’s most trustworthy and user-friendly fantasy sports platforms.

The company has also launched a customer loyalty programme, under which participants in fantasy sports are eligible to take entirely sponsored trips outside India for free. In addition to the numerous benefits associated with playing on FantasyDangal, users also enjoy the benefits of lightning-fast withdrawals to enjoy their gameplay.

Speaking on his appointment, Pujara commented, “Sports enthusiasts are increasingly embracing fantasy sports in the country. With FantasyDangal, you are not just playing for entertainment but also learning how to master fantasy sports. As a brand ambassador, I am excited to collaborate with such a dynamic company.”

As a fast-developing fantasy sports platform with over two million current active users, FantasyDangal aims to become India’s next-door online fantasy sports paradise. With cricket and kabaddi in its existing catalogue, it plans to add new sports to its repertoire, like football and basketball, in the coming days. Other than classic fantasy, they also have batting, bowling, and innuendo fantasy. The platform provides second innings fantasy with a twist where one needs to select only seven players, which involves strategy compared to selecting eleven players.

Apart from this, they have a loyalty programme in the industry called the Dangal MVP (most valuable player) programme, which involves cashbacks, rewards, and fully sponsored international trips for the users. Trips abroad and live match experiences from the stadium make this programme unique, where users can experience seeing matches live on their app.

FantasyDangal business head Ankit Anand said, “Cheteshwar Pujara has set some unmatched records in global cricket and is regarded as one of the best batsmen. Besides being a world-class player, he also represents trust and reliability in Indian cricket, which ties in seamlessly with FantasyDangal’s ethos. Our connection with him sets us on a journey where we picture perfection due to our never-ending efforts to excel in our field and provide the best experience to our dedicated users.”

October 14, 2022
Wavemaker India unveils earned equity report on IPL 2022
Mumbai: The real-time data intelligence solution provider, Wavemaker MESH, has revealed an earned equity report on IPL 2022. The report captures the social conversations around IPL 2022 based on multiple data points collated to create meaningful and actionable insights. The report analyses how the audience perception of IPL has evolved over the years. It focuses on the digital audience and uses data points like consumption data around digital content and also social and search insights.

The report has data sources from multiple consumer touch points across the digital ecosystem, ranging from social listening, video analytics in partnership with intuitive intelligence, and interaction data points collected from Facebook, Twitter, Instagram, and YouTube. The methodology behind measuring earned equity draws from social listening, content analytics, and audience measurement.

Wavemaker plans to bring out an earned equity report on key properties, which will help brands add a qualitative layer to their decision-making process.

Talking about the report, Wavemaker India chief content officer & GroupM India head of branded content Karthik Nagarajan said, “The perceived value of a property today is measured in a uni-dimensional way. ‘Earned Equity’ is Wavemaker’s way of quantifying the ‘digital perception’ and sentiment around it. Along with complementing the traditional media metrics, these earned equity reports will help brands decide their associations with premium events.”

Key highlights of the report:
- When we talk about sporting events across the globe, the English Premier League emerges as the buzziest sporting event in the world. Just behind the EPL, we have the IPL, which has become the second-largest in the world and the buzziest sporting event in India. The popularity has been growing year on year and in 2022, with growth of over 300 per cent last year, the season garnered 334 million buzz, making it ahead of other global sporting events like the NBA, NFL, and Major League Baseball.
- This season of IPL was unique in multiple ways, which is why the audience engagement was at its peak. After trailing in the number two spot for the past three consecutive seasons, RCB broke the jinx and emerged as the most popular team this season. The winner, ‘Gujarat Titans,’ was the sixth most popular team this season. One more interesting fact is that RCB has only seven per cent of fans from Karnataka cheering for the team. This clearly shows that in this event, the loyalty is not with the city/state team but with the franchise.
- IPL is growing as an opportunity for content creators and advertisers to engage with the audience. This season, the IPL received over 6.5 billion video views on digital platforms, representing a nearly 50 per cent increase over the previous year.
- This rise in popularity corresponds to the media’s assessment. The popularity of this sporting extravaganza, along with potential growth rates of digital, is the reason why digital rights were sold more than TV for 2023–27.
- For the third time in a row, Virat Kohli is the most popular player in the IPL 2022. The top three player spots have been the same for the last three years, with Virat, Dhoni, and Rohit on the leaderboard.
- Amongst the advertisers, Vi continues to lead the advertiser leaderboard by being the buzziest brand around IPL 2022 for the fourth time in a row. The “Fan of the Match” campaign has become a critical engagement event for the audience. Tata, the title sponsor, garnered the second spot this season, followed by Vivo, Dream 11 and Unacademy.
- IPL is synonymous with India’s Super Bowl and is the time of year when advertisers create engaging advertisements to make an impression on the audience. Creds had the top two most viral ads for “#Credbounty” this season, according to our technology partner Intuition Intelligence (Viral analytics and Insights provider). The nostalgia of the 90s content theme was the driving factor for the success. This was followed by the Cadbury 5 Star “#DoNothingLegend” ad, which incorporated humour around cricket’s third umpire.
October 11, 2022
FIFS welcomes MIB’s advisories against illegal offshore betting platforms ads

Mumbai: The Federation of Indian Fantasy Sports (FIFS), the industry’s self-regulatory body, has welcomed the ministry of information and broadcasting (MIB) decision not to allow private television channels, digital news publishers, and OTT platforms to broadcast/show advertisements for online betting sites and surrogate ads. The federation lauds the ministry for the move that reiterates FIFS’ stand against this menace. FIFS said that it has previously emphasised the need for identification and prohibition of offshore business activities to ensure consumer interest safeguards.

FIFS DG Joy Bhattacharjya said, “We thank the ministry of information and broadcasting for this important step. As FIFS, we have been creating awareness about the need for demarcation between the legitimate and illegitimate players in the online gaming ecosystem to ensure unwarranted elements like offshore betting and gambling don’t see a rise and adversely impact consumer interests. This move from the ministry will ensure that Indian citizens are educated about the risks on these platforms and do not get lured or trapped by the same. We are hopeful that this initiative will lead to further stringent action on these players by other arms of the government as well.”

As a big and positive step towards consumer interest protection, on 3 October 2022, MIB issued an advisory to private television channels, digital news publishers, and OTT platforms to refrain from showing advertisements for online betting sites and surrogate advertisements for such sites.

In the advisories issued by the government, a clear stand has been taken by MIB against direct and surrogate advertisements of offshore betting platforms, saying that it may also invite penal action for the broadcasters. The advisories also stated that since betting and gambling are illegal in most parts of the country, advertisements for these betting platforms as well as their surrogates are also illegal and should not be shown to Indian consumers.

The ministry, in its advisory, clearly highlighted that such offshore betting websites use news as a surrogate product to advertise their betting platforms, especially in the digital medium. The advisories mentioned that in these cases, there is a striking resemblance between the logo of the news platform and the betting website. The advisories also clarified that since betting and gambling are illegal in most parts of India, so are their advertisements, direct or surrogate. MIB mentioned the Consumer Protection Act 2019, Cable TV Network Regulation Act 1995 and the IT Rules 2021 to issue the advisories.

FIFS added that it takes consumer interest protection very seriously and recently revised and strengthened its charter in order to promote innovation with responsible growth for the fantasy sports industry. The new charter emphasises the role of the Fantasy Sports Regulatory Authority (FSRA), an independent self-regulatory body committed to promoting standardised best practises in fantasy sports.

October 7, 2022
The price of being a music superfan

Everyone loves to hear their favorite music, especially when it is accessible via online streaming platforms, but have you ever wondered what happens when an average music listener looks forward to being a superfan? What’s the cost incurred? Front row tickets, deluxe editions, signed t-shirts, etc., never come free.

If you are a big fan of BTS, EdSheeran, and Drake, then you must be more aware of spending your money on your love of music than any other music fan. All three have been of the best-calculated music artists across the genres. But do you know what it costs to be one of the greatest fans?

Here are some of the statistics related to the survey for all three music artists:

Drake is the most expensive artist to attend the concert; if fans wanted to see every one of his performances in the UK during the previous five years, they would have had to pay an astounding £12,581.97 ticket costs. The average price of a secondary market ticket to see the superstar’s play live is £405.87.

Ed Sheeran is ranked second for having one of the most expensive tours in the United Kingdom, with a total cost of £9,067.75 for a superfan to attend every one of his 115 concerts over the past five years.

The third most expensive tour in the UK is being carried out by the well-liked boy band BTS. This is because they have only performed in the UK six times over the last five years, and each of those six performances would have cost a superfan £4,073.64 in ticket pricing.

With an average cost of $2,719.36, Metallica’s superfans are the most expensive indie/rock music fans. As a result, Metallica tops the list of the priciest independent/rock artists.

The R&B singer with a tremendous voice, Adele, has been named the one who charges the most for fans to follow them. It costs £4,424.58 for Adele fans to devote their entire lives to the
performer. Fans of Adele can expect to shell out an outrageous £548.63 for each resale ticket they buy to see the soulful singer perform songs from her new album, including “Easy On Me.”

Superfans who attended every one of Adele’s seven UK concerts over five years may have shelled out £3,840.41 for tickets and souvenirs.

Methodology

We totaled the individual expenses of the following products for each musical performance to get an idea of how much a Super Fan Starter Pack costs.

●     The average price a musician would pay to digitally download an album from iTunes (using up to ten of the most recent album releases).

●     The cost of the artist’s least-priced 12-inch vinyl album (if available).

●     The average cost of the least costly legally licensed things available for the artist (up to five products).

●     This is the typical cost of a concert ticket for the musician, according to SeatGeek.com.

●     The amount listed on eBay for a piece of art that the artist genuinely autographs
To identify which artists are likely to demand more financial input from their fans, the total values of the Super Fan Starter Packs were sorted and compared.

September 26, 2022
GUEST COLUMN: Online gaming is India’s fastest growing digital entertainment

Mumbai: Entertainment has become democratised and accessible as a necessity for all walks of life in India. In today’s ‘Digital India,’ the average Indian has found solace in some form of online gaming at some point in time during the day. There are various types of gamers, ranging from hyper-casual to strategic games to real-money gaming. The surge in the online gaming ecosystem in India has validated that Indians have definitely selected online gaming as a medium of entertainment. The common motivation to entertain across OTT and gaming remains constant across all media, old and new: it is a temporary escape from reality.

The pandemic saw an unprecedented increase in gaming activity, especially on old favourites like ludo, carrom or any other classic board game on their mobile to enjoy playing with friends and family. The soon-to-be multi-billion dollar online gaming industry has a lot to offer in terms of the diversity of products, services, technological developments, job opportunities, and more.

Although it still faces perspective biases in India from key sections of society on issues ranging from addiction to taboo, the behavioural shift of the consumer is here to stay. There are valid concerns surrounding the stigma of gaming being harmful or dangerous owing to investments of time or money, depending on the segment of the users, and the ecosystem will need to work with key government stakeholders to address that.

Needless to say, anything in excess has adverse effects, be it binge eating, shopping or gaming. This brings in the need for higher levels of self-control from a user, which can happen if more power is shifted to the user’s hands. Spain has recently mooted the idea of making it mandatory for all real-money gaming businesses to ensure that players select options on time and money limits at the beginning of every week so that they stick to their limits. Since it is hard to unilaterally shift power back to the players owing to a conflict of business interests, there is a need for regulations and policies to force operators to do so.

These issues don’t necessarily stem only from real money gaming, as there have been numerous reported unfortunate incidents of young children and families being impacted by other forms of online gaming, such as first person shooter games. India will need to come up with some kind of framework to address various segments of the gaming ecosystem to ensure that these businesses remain a mode of entertainment and not an unaccounted escape from reality. Having said that, there are some self-regulatory bodies that are proactively trying to keep operators in check by adhering to certain standards of integrity, transparency, and responsible play for users. While these are the right steps in the right direction, there needs to be more to follow.

With significant financial integration in online gaming, cyber fraud, foreign capital flow, the nature of advertisements, etc., have been major pain points to solve. Industry players have been on their toes and have put these issues much ahead of anyone on their radar. Like every growing industry, there is a need for incubation and support rather than rejection. In terms of annual mobile game app downloads, India leads the global charts behind China. The sector is a significant contributor to the economy and is set to create more than 12,000 new job opportunities by 2023. While the industry is mature and has put self-regulatory measures in place, it is important to build and develop a robust framework in collaboration with the government, not only to sustain, boost, and track growth but also to check irregularities and unfair practices that are detrimental to the Indian gamer.

The author of this article is Head Digital Works vice president – business strategy Siddharth Sharma.

September 20, 2022
Shivam Dube signs with FairPlay Sports

Mumbai: Indian cricketer and Chennai Super Kings all-rounder Shivam Dube has signed up with the Delhi-headquartered sports agency FairPlay Sports.

The agency, which also manages Indian football captain Sunil Chhetri, badminton superstar Saina Nehwal and cricketers like Nitish Rana, Karun Nair, Chetan Sakariya, Prasidh Krishna, Arshdeep Singh and more, will handle Dube’s brand endorsements, commercial engagements, social & digital media and appearances.

“I am really excited about and looking forward to working with the team at FairPlay Sports. They have a great reputation in the sports community, and I look forward to them handling all of my off-field activities,” said Dube.

“Shivam is undoubtedly one of the most prolific players for India. He’s young, fit, and very motivated, and his best is yet to come! We’re proud and excited to welcome him and hopefully provide him with the support he needs off the field so he can maximise his potential on it,” said Fairplay Sports co-founder Bandana Chhetri.

August 23, 2022
FIFS onboards Joy Bhattacharjya as director-general

Mumbai: Self-regulatory industry body for fantasy sports, the Federation of Indian Fantasy Sports (FIFS) on Friday announced the appointment of Joy Bhattacharjya as its director-general. In this role, Bhattacharjya will oversee the functioning of the body and work with policymakers and industry stakeholders alike.

The organisation said that he is a well-known figure in the sports & media entertainment industry of the country and can be rightly hailed as the ‘Godfather of Fantasy Sports in India.’ From designing India’s first ever fantasy sports game – the Super Selector for ESPN Star Sports, to coming onboard FIFS – it is a perfect synergy, said FIFS.

He also runs the Prime Volleyball League and is a cricket analyst with Cricbuzz. As Fifa U-17 World Cup 2017 project director he delivered the most attended and successful junior tournament in the history of FIFA.

In his earlier roles he has held the position of Kolkata Knight Riders team director and History & National Geographic as head of programming – South Asia. He was also the first Indian head of production at ESPN Star Sports. He is an avid writer, having written for the likes of TOI, India Today, BBC, The Telegraph and the Hindustan Times, has a regular quiz column with the Hindu Business Line and also writes on sport for the Economic Times.

FIFS chairman Bimal Julka said, “Happy to have Joy Bhattacharjya join FIFS as the director-general. FIFS will benefit from his sports expertise and knowledge of fantasy sports.”

Bhattacharjya added, “I am elated to be a part of the next stage of development of Fantasy Sports in the country. It’s a homecoming for me in a way, from launching the Super Selector in 2000, to now leading FIFS – India’s only SRO for Fantasy Sports. I look forward to working with the FIFS members and the stakeholders at large and help FIFS identify the landscape and potential for India to be the global leader in the fantasy sports sector.”

July 15, 2022
Industry bodies raises concern over revised GST rates in online gaming

Mumbai: The three largest online skill gaming associations in the country, E-Gaming Federation (EGF), All India Gaming Federation (AIGF) and Federation of Indian Fantasy Sports (FIFS), expressed concern at the recent media reports, which suggest that the GST rate on online skill games may be increased from existing 18 per cent to 28 per cent.

In an official statement released, the three industry bodies said that what is more worrying is some media reports suggesting that the tax may be levied on total pool (prize money pooled plus the platform commission) and not on gross gaming revenue (GGR). The latter, if implemented, they said, will mean the demise of the online skill gaming industry in India.

EGF CEO Sameer Barde said, “Such a step is not only in dissonance with international best practices but is also violative of the principles of GST. Essentially, the online skill gaming operators are platforms, which bring players from various geographies together. The money pooled is eventually distributed to the winning player. The platform charges a predetermined fee, known as GGR, and pays tax on that. If you were to charge an increased tax rate on the entire quantum (pooled money plus commission), it is not only principally incorrect but will also annihilate this sunrise sector.”

Highlighting that the sector has immense economic benefits, the industry associations appealed to the GST Council to understand the salience of games of skill and take a decision considering international taxation best practices.

“Global studies have shown that incidence of taxation, on prize money instead of gaming revenue, leads to reduced tax collections for the exchequer and ends up giving a fillip to the black-market operators at the expense of legitimate tax paying players,” said FIFS CEO Anwar Shirpurwala. He further added that any regulations or taxation related to skill gaming should not be treated at par with games of chance, as these are very divergent activities both in terms of law and in practice.

With a combined membership of around 100 operators, between them, EGF, AIGF and FIFS, represent more than 90 per cent of the online skill gaming market in India. In the last few years, the online skill gaming sector has emerged as a growth engine for the Indian economy with direct benefits to a lot of sectors such as fintech, sports, animation & graphics, semiconductor, edtech and software development. The sector has also witnessed investments from marquee global venture capital and private equity firms. In the last six years, the online skill gaming sector has received foreign investment of over two billion dollars. The sector already employs around 50,000 people.

AIGF CEO Roland Landers said, “At one level the sector is very upbeat at the prospect of contributing towards growth of the Indian economy. We are very encouraged by the encouragement shown by the government, through formation of AVGC task force, constitution of inter-ministerial task force and the recent initiatives by MeITY to engage with the industry. But all this will amount to nothing, if it is not supported by a progressive taxation regime. An increased tax rate, and then levying the tax on the entire contest entry amount (instead of GGR), will be catastrophic for the industry, even nipping its potential in the bud.”

June 28, 2022
eSports startup FanClash raises $40 million to expand globally

Mumbai: FanClash has raised $40 million Series B funding to fuel its mission to build a global esports fantasy, data and fan engagement platform. This succeeds a Series A round of $10 million from Sequoia Capital India, Falcon Edge (Alpha Wave Ventures) and Info Edge India in August 2021.

There are five hundred million core esports viewers globally, growing at 20 percent CAGR. In India, this number stands at 100 million and is expected to grow threefold by 2025. FanClash provides a forum for the fans to not just enjoy the game as a viewer, but also empowers them to monetize their knowledge of esports.

Users can create their fantasy teams from every tournament and earn rewards based on the real-life performance of the teams. This is like monetizing the knowledge of cricket or football via other fantasy platforms. While fantasy gaming has seen tremendous success in traditional sports such as cricket, electronic sports had no such channel available until FanCLash. The platform enables users to play fantasy on all leading global tournaments across top esports such as FreeFire, PUBG Mobile, COD Mobile, COD PC, Valorant, CS:GO, League of Legends, DOTA 2, etc.

FanClash spokesperson said, “The company plans to use the funds raised for global expansion, building the team and user acquisition. FanClash released its product in India in 2021 and in the Philippines in June 2022 and aims to launch in Vietnam and the USA by early 2023.”

Speaking of these milestones, FanClash co-founder Rishabh Bhansali said,“Esports fans around the world spend about 8-10 hours a week watching tournaments and gameplay, yet there are not enough avenues for players and viewers to monetize their knowledge in any way. Our customers love FanClash not only because it gives them the opportunity to compete in fantasy games, but also for making them financially independent and hence taken seriously as esports fans. The industry has corroborated this by the stellar adoption of FanClash in the last 12 months.”

FanClash co-founder Richa Singh added, “We aspire to be a household name in the global gaming community. This is possible in esports, unlike traditional sports, because the underlying game titles have a global audience. At a broader level, our vision is to make the Indian startup ecosystem proud by creating ‘a global digital product from India, for the world’ and we believe we have the right ingredients to become world leaders.”

Sharing his thoughts on this association, Sequoia MD Rajan Anandan said, “Online gaming has over 300 million users in India and esports has hit an inflection point with over 100 million Indian viewers. The online gaming market is also monetising well and is on track to surpass $5 billion in revenues by 2025. Going after this opportunity, FanClash is building an exciting new destination for esports fans with an incredible product that is loved by its users. We are inspired by their mission to revolutionise the esports industry, and Sequoia Capital India is excited to partner with the FanClash team.”

Alpha Wave Global MD Anirudh Singh added, “Esports have proven to be the next step in the evolution of the gaming industry. This is a global market which still has massive unsolved problems around fantasy as well as fan engagement. Using data as a moat, we were very impressed with the way FanClash has built out its gaming platform for global markets. The company has also shown its execution strength across all international markets, while maintaining high capital efficiency – reflected in the industry leading metrics like LTV/CAC. We are privileged to partner with the team and are looking forward to helping build out a global Esports platform.”

“We are fortunate to be partners with the Fanclash team since their ideation days. The team is even more special for us since Richa is a returning founder whom we backed for a second time. The execution since Day 1 has been phenomenal with Fanclash becoming a category leader within two years of inception. They have been extremely capital efficient and are seeing strong user love which reflects in the superior engagement and retention of users on the platform. Esports is a large and growing market globally and Fanclash with its global ambitions is well positioned to become the global leader in esports fantasy,” said Info Edge Venture Fund partner Kitty Agarwal.

June 17, 2022