ITV

Category: Gaming

  • Escape Velocity announces Viacom18’s partnership with Sizmek by Amazon (SAS)

    Mumbai: Escape Velocity has announced Viacom18’s partnership with Sizmek by Amazon (SAS) as a preferred measurement partner for the upcoming TATA IPL.

    For advertisers, this partnership is a game-changer. Viacom18 digital offering is validated by Sizmek measurement protocols for impression & click tracking and geo-location. You can now validate your campaign reports and gain valuable insights through Sizmek, the trusted third-party ad server.

    Escape Velocity  CEO  Raghu Seelamsetty said, “We are excited about  this collaboration. This is a great opportunity for brands to be a part of sporting history. We look forward to a great partnership for this upcoming TATA IPL.”

    Escape Velocity  announces Viacom18’s partnership with Sizmek by Amazon (SAS) as a preferred measurement partner for the upcoming TATA IPL.

     

  • Faf Du Plessis Talks About South African Cricket

    Faf du Plessis recently became the first batsman to strike the maiden century in South Africa’s T20 league SA20. In an interview, the skipper talked about the importance of SA20 in South African cricket and how it will change the face of cricket for the SA team. He also discussed the talented players on the team and how they will influence the upcoming South African players.

    Starting the conversation with the importance of the ongoing SA T20 tournament and how it can be among the top T20 tournaments globally, Faf du Plessis explained how everyone has been waiting for it for quite some time. He said despite having T20 matches before in South Africa, they were waiting to ‘take it to a new level.’ He explained how now the world can see “more of South Africa.”

    The skipper also discussed how the tournament brings together overseas talent and how it will benefit SA cricket.

    The Joburg Super Kings captain explained how franchise competitions hold importance in today’s cricket. He said such competitions allow younger players to play against some of the best talents globally, ultimately fast-tracking their learning; making the national team strong.

    Being the oldest skipper leading a team in the current SA20, Faf du Plessis is excited about his role. When asked whether he still feels excited about such competition, he said, “yeah, that’s why I am still playing. I’m still enjoying it as much as when I was playing for South Africa, even as much as when I started playing the game. That’s the most important thing. While I still feel that level of enjoyment, I think I can keep it going as long as I want to.”

    The skipper also explained how the T20 competitions help the national team to improve and give rise to healthy competition. He said these competitions are a great learning opportunity for white-ball cricketers.

    When asked about the key factor in winning the T20s, Faf du Plessis said the game’s tactical side and team formation are prominent. He further said one must understand the conditions on a ‘game-to-game basis’ during franchise competitions, like considering the opposition and structuring the team to win.

    The SA batter also plays for IPL (Indian Premier League) and is captain of the Royal Challengers Bangalore team. Sharing insights on his being a major part of IPL’s CSK team for eleven years, Faf du Plessis said SA20 will allow the players to “come to my part of the world and it will be great to link up with them.”

    The skipper picked West Indies bowler Alzarri Joseph as the ‘most excited to work with’ on the Joburg Super Kings team. He said, “He (Alzarri Joseph) has got some real raw pace. I am really excited to see what he can do on South African pitches.” The skipper also explained his disappointment in losing Harry Brook, but he is sure the Joburg Super Kings’ talent can cover the loss.

    When asked to pick one cricketer from a SA20 opponent team, Faf du Plessis picked Rashid Khan for his experience and ‘leg-spin.’

  • Nostra emerges as India and Southeast Asia’s largest mobile gaming platform

    Nostra emerges as India and Southeast Asia’s largest mobile gaming platform

    Mumbai: Nostra (formerly Glance Gaming), a division of consumer technology company Glance, announced that it has surpassed 75 million monthly active users in online gaming through Glance Lock Screen, making it India and Southeast Asia’s largest mobile gaming platform. Of this, 25 million users are active monthly on live game streaming and esports tournaments. By 2024, Nostra aims to reach 200 million monthly active users globally by expanding to new device surfaces and global markets.

    Nostra’s vision is to develop a single destination for gaming globally with a wide array of experiences for every gamer to discover, play and watch games, and connect and compete with fellow gamers. Its frictionless experience allows users to access games on the smartphone lock screen without downloading them or unlocking their phones. In addition to its scale of gamers, diversity of games and frictionless experience, Nostra aims to uplevel the gaming experience by offering formats and solutions that are interactive and experiential at once.

    Online gaming is one of the fastest growing industries globally. In India alone, the online gaming market is estimated to cross seven billion dollars by 2025.

    InMobi Group co-founder & COO of Glance Piyush Shah said, “Glance is fully committed to its role in the growth of the gaming industry and Nostra is a huge part of this vision. In 2022 alone, the top three games on Nostra were played a whopping 423 million times on Glance lock screen.Users are not only playing games on Nostra, but also engaging deeply with game streams. They clocked over 470 million hours watching game streams in 2022. We plan to take Nostra’s proposition that users clearly love global and aim to reach over 200 monthly active users in the next two years on the back of Glance lock screen and several other device partnerships.”

  • Riot Games unveils Valorant’s latest mural art, billboards for India’s gaming community

    Riot Games unveils Valorant’s latest mural art, billboards for India’s gaming community

    Mumbai:  Riot Games has unveiled its new mural art and billboards to celebrate Valorant’s launch of its first desi agent with the Indian gaming community. Encouraging the Indian gaming community to join in on its celebration, the wall mural and billboards have been spread across prime locations in India, showcasing Riot’s commitment to the growing gaming culture in India.

    Furthering its commitment to the Indian market, synergising with local fans and building hyperlocal experiences to attract and inspire players across the country, Riot Games recently launched its first-ever desi agent Harbor in Valorant. With a bright wall painting stretched across the road capturing Harbor’s discovery of an ancient artefact, high-speed chases across streets, and more, the mural covers an area of 8400 sq ft at Shahid Bhagat Singh Marg Road, Colaba, South Mumbai.  

    This mural, which reflects Harbor’s water-bending powers and roguishly charming personality, is colourful, vibrant, and will surely resonate with Indian fans. Similarly, featuring a total of 17 billboards spotlighting the names of creators and organisations at the heart of the Valorant community, the initiative aims to celebrate their contributions and the success of Valorant thus far. These billboards can be spotted at prime locations across the country, including cities such as Mumbai, Bangalore, Delhi NCR & Baroda.

    This launch also comes at an opportune time, when online gaming has been growing exponentially in India. With the recent announcement of e-sports being recognised as an official multi-sports event in India, the country is home to a vibrant gaming ecosystem, which further opens doors for bigger opportunities to engage and attract Indian audiences in the future.

    Riot Games marketing lead India and South Asia Ashish Gupta said, “We are thrilled to unveil this artwork as we celebrate the Indian community’s growing passion for gaming. Given the growing popularity of Valorant’s newest and first Indian agent, Agent Harbor, we look forward to bringing more hyperlocal experiences that resonate with the country’s diverse and dynamic community in 2023. With expressive murals and billboards that form an integral part of this initiative, we wish to express our gratitude to the Indian gaming community, especially the creators and teams who are behind the success of Valorant in India. We are very optimistic about the growth of the country’s gaming community and look forward to innovating more inclusive, dynamic, and immersive products and experiences for our audiences in India and across the globe.”

    As part of the celebration, Riot Games has published a video With Love, from Valorant featuring the creators and e-sports organisations and their billboards.

  • Badminton royalty at BWF India Open 2023

    Badminton royalty at BWF India Open 2023

    Mumbai: Badminton royalty will descend on India for the BWF India Open 2023, which will begin on 18 January and be exclusively live-streamed on JioCinema as the second tournament of the BWF World Tour 2023.

    In addition to the defending men’s champion Lakshya Sen, P.V. Sindhu, Saina Nehwal, Prannoy Roy, and 2022 Men’s Doubles Champion pair of Satwiksairaj Rankireddy and Chirag Shetty, the event will feature Men’s and Women’s World No. one Viktor Axelsen of Denmark and Akane Yamaguchi of Japan, respectively.

    The competition will take place at the K. D. Jadhav Indoor Hall in 2023, when it will be promoted to a BWF Super 750 event. The winner of the 2017 India Open, Sindhu, will compete against Thai shuttler Supanida Katethong in Round one. Other Indians competing in the women’s singles event include Malvika Bansod, Aakarshi Kashyap, and former champion Saina Nehwal.

    While Kidambi Srikanth, the champion of the 2015 edition, will play Axelsen in the opening round of the Men’s Singles, Sen will begin his title defence against fellow countryman H.S. Prannoy.

    Rankireddy and Shetty, who won the gold medal in men’s doubles at the Commonwealth Games, will defend their championship against J Bay and L Molhede of Denmark. In the women’s doubles event, M Lambert and A Tran of France will compete against G Gopichand and T Jolly, while Shikha Gautam and A Bhat will take on M Thinaah and P Tan of Malaysia.

  • Pin Up casino games – how to play slot machines correctly.

    Pin Up casino games – how to play slot machines correctly.

    Pin Up casino games – all the possibilities for the fantastic gambling

    People with different income levels prefer visiting gambling establishments to receive an instant cash prize. Over the past few years, doing this has become even easier because now most companies that work in this niche conduct their activities via the Internet, including Pin Up casino games, a licensed casino in India. This gaming hall is open for visitors 24/7, offering a wide range of entertainment for every taste. Any gamblers can visit it; the only restriction on the risk games mode concerns age. The player must be 18 years old to play online Indian casino for money.

    How to play in a casino?

    You need to create your profile on the platform to visit this site from time to time or regularly, scrolling online slots with real money bets. For this, registration is carried out in Pin Up, which consists of the following successive steps:

    ●open any version of Pin Up casino;

    ●open the registration form on the main page;

    ●fill in this template with your data;

    ●confirm your desire to create a profile at Pin up Casino in India by clicking on the link provided;

    ●come up with a combination of characters for login and password.

    Now, it will be possible to enter your account in Pin Up at any convenient time. You can do this both through the application and through the official website of the Pin Up casino.

    The standard way to open any resource on the Internet is through a desktop computer or laptop. But over the past few years, smartphones have been increasingly used; a lightweight parallel version has been created for them that does not overload the operating system. Pin Up  online casino games do not deviate from these trends; as a result, today, users are provided with the following:

    ●Pin Up the official website;

    ●Pin up the casino app.

    The official site is available both in regular and mobile versions. All functions and designs in any mode are the same. Accordingly, how to play in an Indian casino is a matter of personal preference and the device currently available.

    Can you play for free?

    On this platform, such an opportunity is provided. And you can do it in different ways. So, if you want a good time, and the emphasis is not on getting a real cash prize at Pin up slot machine, then the demo version is quite suitable. It is provided for all casino games. In this case, the need to register, enter your account in Pin Up, and replenish the deposit account with your money is eliminated. You need to open any slot and place bets on virtual coins, which will immediately appear on your balance.

    If you want a real cash prize, you can use bonuses from the casino. They are regularly offered to all registered users of Pin Up Casino.

  • LaLiga announces new content partnership with OneFootball 

    LaLiga announces new content partnership with OneFootball 

    Mumbai: LaLiga has announced a new partnership with the world’s leading football media platform, OneFootball. An official profile of LaLiga will be launched on the platform to expand its digital reach and seek new touchpoints to engage with fans globally. LaLiga becomes the latest major league to join the OneFootball platform, joining over 130 other clubs, leagues, and federations who are already distributing original content to their fans via OneFootball.

    LaLiga will become the first league to use its official account to share all club news, interviews, match reports, and videos, including a selection of matchday highlights footage, in both Spanish and English. Launching an official channel on OneFootball will help LaLiga reach the platform’s audience of over 100 million monthly active users, 75 per cent of whom are between 17 and 34-years-old.

    News and updates will be available to fans across the OneFootball ecosystem via a fully personalised home feed. All of the content from LaLiga or published by LaLiga will be available to fans on the OneFootball mobile app and on the OneFootball.com website.

    Furthermore, archive material, behind-the-scenes footage, and highlight footage will be available via the OneFootball Player, which distributes content to over 250 high-profile publishers and media outlets worldwide.

    Commenting on the association, LaLiga director of digital strategy Alfredo Bermejo stated, “Being on key platforms like OneFootball is essential for LaLiga, to reach millions of fans and new users that can enjoy the most of the best league in the world. The agreement with OneFootball allows us to position ourselves at the forefront of the entertainment industry.”

    OneFootball founder and CEO Lucas von Cranach said, “LaLiga is one of the biggest and most exciting football leagues in the world, and is consistently among the most-followed competitions on OneFootball. It is our aim to become the platform of choice for football leagues around the world to share their content with the new generation of fans, and we’re delighted LaLiga has opened an account to expand the reach of one of the best leagues in the world. We’re so excited to welcome LaLiga to our network and can’t wait to start sharing amazing content featuring FC Barcelona, Real Madrid, Valencia CF, Atlético de Madrid and the rest of the league with our users.”

  • Hero Indian Super League 2022-23: FC Goa onboards Adda52.com as associate sponsor

    Hero Indian Super League 2022-23: FC Goa onboards Adda52.com as associate sponsor

    Mumbai: FC Goa welcomes online poker destination Adda52.com as the club’s associate sponsor for the 2022–23 season. As a part of the association, the name and logo of Adda52.com will appear on the right chest part of the club’s first team jerseys during the course of the 2022–23 season of the Hero Indian Super League and the 2023 Hero Super Cup.

    The partnership will see Adda52.com support different sports in the country by working together with the Gaurs once again this year.

    FC Goa VP Ravi Puskur said, “On behalf of FC Goa, I’m thrilled to welcome Adda52.com on board as our sponsor. This is our third season together. The association exemplifies the trust that our partner brands have in us to deliver.

    “With fans coming back to the stands this season, we believe the upcoming Hero ISL season is set to be momentous. And with Adda52.com coming on board as our sponsor this season, I believe there will be even more opportunities for us to work together on a number of common goals for the two brands.”

    Adda52.com chief revenue officer Krishnendu Guha said, “We are thrilled to support FC Goa and are committed to taking the sports ecosystem ahead in all possible ways. We believe that games are a way of life, not merely a kind of amusement. Adda52.com is dedicated to promoting the development of all types of skill games, so we would like to offer our support and best wishes to FC Goa as they compete for the coveted ISL Championship this season.

    “Adda52.com is honoured to join hands with FC Goa as a sponsor and help the team on its path to becoming a source of talent for the national team. The new season has begun, and we can’t wait to watch FC Goa win the championship.”

  • Bet365 app Download in India

    Bet365 app Download in India

    You can install the Bet365 mobile application very quickly and on any operating system. The Bet365 app has a beautiful and stylish graphical interface with good live streaming quality. Nice welcome bonuses for all new users and experienced players. Quick registration. Installing the application on Android and iOS. Large selection of different games. The betting company Bet365 has become the best among others. Install the mobile app and have fun.

    Bet365 app Download in India

    Sports betting is becoming popular all over the world. A large number of people place bets using mobile devices. In this review, you will learn about the best mobile application that will make it much more convenient for you to bet. The leader among mobile applications is Bet365. This bookmaker is very popular in the modern world. The betting company targets the Indian and global markets. Each user has the opportunity to bet on a large number of tournaments. The betting company was founded in 2000. For a long period of existence in the market, the company has reached great heights. Bet365 bookmaker is completely safe as it is licensed.

    Bet365 is an international betting company with a large number of employees. Also, the betting company has developed a high-quality mobile application for all operating systems. The mobile app supports over 20 languages and uses 19 different currencies, including the Indian Rupee. The betting company has been repeatedly recognized as the best betting company in the world. In 2014, the company was named one of the fastest growing technology betting companies. More than 300 million players use the Bet365 bookmaker. The main advantages of the mobile application:

    ●  Over 30 sports.
    ●  Simplified identification procedure.
    ●  Huge selection of bonus programs.
    ●  24/7 support.
    ●  High odds.
    ●  Easy to use.
    ●  Good reputation.
    ●  Fast payouts.
    ●  Regular promotions on tennis, football, and basketball.

    Bet365 mobile app interface

    For each player, the appearance, navigation, and graphics of the mobile application are very important. Therefore, the Bet365 app review has a highly functional and well-designed interface. In the application, you can fully use all the functions on the official website, only much more conveniently and at any time. As soon as you enter the Bet365 mobile app, you will be immediately struck by the beautiful interface, which is made in green and black colors. The application has a simple and understandable navigation for everyone, thanks to which you can quickly and easily navigate through the sections without spending a lot of time on it. Having entered the mobile application, you will immediately find yourself on the main page, which presents the best and most profitable odds, upcoming tournaments, and a large number of nice bonuses. The main advantages of the Bet365 mobile application:

    ●    Works several times faster than the official said.
    ●    Internet traffic consumption is much less.
    ●    No annoying ads.
    ●    Reliability.
    ●    Safety.
    ●    Clear graphics.

    By installing the mobile application, you can enjoy stylish animation with good graphics. Also in the application, you can contact the support service through the online chat, which is located in the lower left corner. The Bet365 mobile application is fully compatible with any type of mobile device, the larger the screen of your smartphone or tablet, the more pleasant it will be to place bets. Since the menu of all sections is very compact, you can even play with one hand. At the top are the following sections:

    ●    Button for registration.
    ●    Login button for a personal account.
    ●    Sports betting.
    ●    Multiple language selection.
    ●    Various bonuses.

    Sports betting with Bet365

    The betting company Bet365 pays a lot of attention to sports betting. Because, by all means, all players want to make them. Therefore, in the mobile application, you will get full access to a huge number of bets. Below are some of the sports you can bet on:

    ●    Badminton.
    ●    Baseball.
    ●    Basketball.
    ●    Boxing/MMA.
    ●    Cricket.
    ●    Darts.
    ●    Football.
    ●    Golf.
    ●    Hockey.
    ●    Sailing.
    ●    Tennis.
    ●    Virtual sports and more.

    This variety amazes the players and is a very nice bonus. An important advantage is that in the Bet365 application you can watch live broadcasts without having to search for them separately. Also, live broadcasts are shown with high-quality images and without delay. The minimum sports bet on the Bet365 app is Rs 20. And the minimum deposit for any sport will be 820 rupees. The maximum bet on almost all events reaches 245,950 Indian rupees. But there are still the top events, for which the rate can be increased and reach 4,099,125 rupees.

    Bet365 Online Casino

    The betting company Bet365 offers a mobile application in which you have the opportunity not only to bet on sports but even play in an online casino. The following are a few of the fairly popular games:

    ●    Baccarat.
    ●    Black Jack.
    ●    Casino Hold’em.
    ●    European roulette.
    ●    French roulette and others.

    Also, in addition to the fact that there are a large number of table games, in the Bet365 application, you can find various slot machines. Therefore, each user will find for himself what he has been looking for for a long time! If you like more risk and excitement, then Bet365 online casino will appeal to you!

    Installing the Bet365 app on Android and iOS

    You can install the mobile application on your operating system from the official website. It does not take a lot of time. This installation method is suitable for Android and iOS mobile devices. The only difference is that Android users need to be granted access. How to do it:

    1.    Go to your mobile device settings.
    2.    Open the “Security” section.
    3.    Allow installation of applications from unknown sources.

    Further installation is no different. You need to take a few simple steps:

    1.    Go to the official website of the betting company Bet365.
    2.    At the top of the navigation bar, you will see an “Install Application” button.
    3.    You go to this section and start installing the apk file.
    4.    Once the file has been downloaded, open it.
    5.    Next, you will have a shortcut to the mobile application on the home screen.
    6.    Installation completed.

    Installation on Android

    You can install the application either from the official site, the installation described above or more simply via Google Pay. Installation via Google Pay is a little easier and takes several times less time. To install the Bet365 mobile app on Android. You just need to go to the app store and enter the name Bet365 in the search bar. Throw away the application and install it in the usual way. When the application is loaded, you can start calmly placing bets. System requirements:

    ●    Android version 5.1 and above.
    ●    Memory size 3.35 MB.
    ●    RAM 1 GB.

    Installation on iOS

    A mobile application for smartphones or tablets can also be installed on the iOS operating system. You, like Android users, can install from the official site, as this installation method is suitable for all mobile devices. Or choose a more convenient one through the Apple app store. You can install the Bet365 app on iOS by following a couple of steps:

    1.    Go to the App Store.
    2.    Enter the name of the application in the search bar.
    3.    Next, select the application that is right for you.
    4.    And click “Download”.
    5.    Installation completed.

    System requirements for mobile devices with the iOS operating system:

    ●    iOS version 8.7 and above.
    ●    The amount of memory is 36.4 MB.
    ●    RAM 1 GB.

    Registration in the Bet365 App

    After you have installed the mobile application, you need to go through the registration stage. You can also go through the registration stage on the official website. If you already have an account, then you just need to log into it. You do not need to re-create an account. To avoid various frauds and maintain security, you can only have one account. It must be remembered that you can register in the mobile application only if you are 18 years of age or older. For you to create an account in the mobile application, you need to follow a few steps:

    1.    Launch into the mobile application;
    2.    Next, click on the “register” button, which is located at the top of the navigation panel;
    3.    Choose a registration method. The betting company Bet365 offers two ways to register by phone number and by email;
    4.    Fill in all personal data;
    5.    Select the required currency, it can be Indian rupees;
    6.    Confirm registration.

    After completing the registration, you can fully enjoy all the functions of the mobile application. Also, immediately after registration, you will be able to receive your first bonus.

    Bet365 Bonuses

    Once you have registered and created an account, you must enter your first deposit. Then you can get a welcome bonus of 50%. There is also an express bonus. This bonus applies to all multiple bets on promotional sports or various competitions. From 5% to 70% can be added to your winnings. The more events you have in the coupon, the higher the bonus percentage. The reward will be paid in cash to your main account.

    Support

    The main and inalienable quality of this betting company is the support service. She works around the clock and is ready to help with any of your questions. If you have any questions about the registration account or about receiving a bonus, then you can safely immediately contact the support service. You can contact her via online chat, email, or social media. The online chat will answer you immediately. If you write your question of interest to e-mail, then you have a few more options. Since you can fully describe your question and even attach a photo. You can also contact the support team through social networks, Twitter and Facebook. To do this, you can write personal messages on the social networks of the betting company or leave a comment.

    Conclusion

    Mobile apps are very popular as everyone has a mobile phone. Therefore, you can use mobile applications at any time and in different places. The Bet365 mobile application is different from all others in terms of quality and features. The interface of the mobile application has a beautiful design, which is made in simple colors of green and black. To become a user, you must register to create an account through the mobile application. Registration does not take much time. If you already have an account, you do not need to create it again. In the application, you will find a large number of games that you can place your bet on. When using the mobile application, you may have questions that the support team will answer in a short time. To do this, the application has an online chat where you can ask any question, as it works 24/7. The mobile app is a direct alternative to the official website and works great on all mobile devices. But even though the mobile application completely repeats the functionality of the official website, the convenience and comfort that it brings cannot be compared with anything! Install the Bet365 mobile app on your mobile device and enjoy betting with this app.

    FAQ

    Is Bet365 legit?

    Undoubtedly yes! Since this betting company is licensed and completely safe. You can safely place bets and play in the online casino in the mobile application and not worry about your safety.

    Why is the app crashing?

     In most cases, the application works very stably. But occasionally it can crash during use. There are several reasons for this:

    ●    Not enough RAM on the mobile device;
    ●    The insufficiently powerful processor on your gadget;
    ●    Crash in the operating system.

    If your application crashes, then check if your mobile device meets all system requirements or restart your phone.

    Does Bet365 accept Indian Rupees?

    Yes, you can deposit and wager using Indian Rupees on the Bet365 mobile app.

    How do I know that the documents have been approved and the account verified?

    After you have asked for the registration stage, you will send all the documents for verification. The betting company will notify you of your verification status within 24 hours. If you cannot withdraw funds after successful verification, there are several reasons for this:

    ●     You have not met the wagering requirements.
    ●     Technical or banking service of the system is possible.

    At what age can I register for the mobile application?

    You must be over 18 years of age to complete the registration step and start placing bets. This is created solely for the safety of each player.

  • Stepathlon’s advisory board onboards Alison Lee & Rowena Samarasinhe

    Stepathlon’s advisory board onboards Alison Lee & Rowena Samarasinhe

    Mumbai: Global fan engagement platform Stepathlon has appointed Alison Lee and Rowena Samarasinhe to its advisory board.

    ATP Tour executive vice president of interaction region Alison Lee and GenSport managing director Rowena Samarasinhe, who is also a partner at sports, media, and entertainment law firm LEVEL, will join Stepathlon’s advisory board, which will comprise diverse and prominent thought leaders from sports, media, entertainment, technology and wellness.

    On the appointment, Stepathlon founder and chairman Ravi Krishnan said, “Our mission is to create a healthier, happier planet by leveraging popular culture to deliver value for all stakeholders. The point of view of women is critical to building a platform that serves the entire global community. Our incredible investor group is made up principally of middle-aged men – all very accomplished and supportive. We have only two female investors. I hope to change that in the next round. Having said that, I intend to ensure that our advisory board has diverse representation, and the appointment of Lee and Samarasinhe is just the beginning. We are thrilled to have such accomplished and enthusiastic women join the Stepathlon movement.”

    Krishnan added, “I’ve known Lee for over 25 years and have seen her rise through the ranks on the ATP Tour. She has a sterling reputation both as a professional and as a person. Samarasinhe has immediately become a valued and trusted sounding board. She has a very broad and deep perspective on women and women’s sport and is both open-minded and single-minded—a compelling combination.”

    On the appointment, Lee enthused, “I’ve known Krishnan for many years and have witnessed how driven the Stepathlon mission is to deliver continuous fan engagement, actionable first-party data, and create a healthier planet. I’m honoured to be invited to support him and his growing team, as well as enthusiastic to share my learnings across the sports industry to help ensure that fans receive much deeper value from their unwavering loyalty.”

    Samarasinhe added, “I’m delighted to be helping Krishnan and his passionate Stepathlon team at this exciting time for the industry and the business.  I know from experience that rights holders are constantly looking at innovative ways to build fan loyalty, and Stepathlon’s digital and data capabilities will enable us to offer something special and, importantly, target diverse audiences at the same time. So many of my own values are reflected in Stepathlon, and to be part of a project to make the world a healthier place is really very exciting.”