ITV

Category: Gaming

  • Acer announces new Nitro 17 gaming laptop

    Acer announces new Nitro 17 gaming laptop

    Mumbai: Acer has announced the Acer Nitro 17 (AN17-72) gaming laptop, unlocking improved performance, immersive experiences, plus essential features for playing and multi-tasking on the go. The device is powered by the latest Intel® Core™ 14th gen processors, featuring Intel’s Performance Hybrid Architecture with improved power and core frequencies to manage workloads efficiently. At the same time, NVIDIA® GeForce RTX™ 40 Series GPUs with DLSS 3.5 technology. NVIDIA RTX Laptop GPUs are packed with specialized AI Tensor Cores enabling unmatched AI performance in creative apps, ultra-efficient productivity, blistering fast gaming, and more. Built for Microsoft Copilot and the next wave of computing, the Nitro laptop provides access to Copilot in Windows via a dedicated Copilot key, making it even easier to harness the power of AI to assist with productivity and creativity tasks.

    Users can feast their eyes on immersive visuals and pristine colors on the device’s 17-inch QHD display with a fast 165 Hz refresh rate and support for the NVIDIA Advanced Optimus feature. The Nitro 17 is further supported by an advanced cooling system, AI-assisted communication features, and NitroSense™ software for full device control. To top it all off, the Windows 11 gaming laptop is shipped with one month of Xbox Game Pass Ultimate, providing access to a library of hundreds of high-quality games to be explored with friends on PC, console, or cloud.

    Acer Nitro 17: All-around Gaming Experiences Made Accessible

    Acer’s Nitro laptop line gets a significant upgrade with the addition of up to an Intel Core i7 processor 14700HX and up to an NVIDIA GeForce RTX 4060 Laptop GPU, a powerful combination in a budget-friendly gaming device. Casual gamers and students can expect a fluid experience gaming, streaming, or working thanks to Intel’s latest and fastest mobile gaming processors that seamlessly allocate power to optimize device performance. Built with the ultra-efficient NVIDIA Ada Lovelace architecture, the GeForce RTX 40 Series Laptop GPU powers the laptop’s breathtaking graphics with AI-enhanced DLSS 3.5 technology and full ray tracing. GeForce RTX technologies are supported in more than 500 popular games and applications, including blockbuster games such as Cyberpunk 2077 and Alan Wake 2. As an everyday AI companion, Copilot in Windows lends a hand to accelerate work, creation, and play on the gaming laptop with just one click of the dedicated Copilot key. To let users get the most out of demanding games and applications by reducing load time, the Nitro 17 also supports up to 32 GB of DDR5 5600 MHz memory and up to 2 TB of PCIe NVMe SSD storage.

    Players can expect stunning frames and exceptional details when playing their favorite games on the Nitro laptop’s 17.3-inch QHD display (2560 x 1440) which boasts a 16:9 aspect ratio, 165 Hz[1] refresh rate and 3 ms overdrive response time, and eye-popping colors from DCI-P3 100% color gamut. Plus, support for the NVIDIA Advanced Optimus feature solidifies frames and allows for dynamic graphics switching without having to reboot the device. The laptop utilizes a streamlined thermal design with the integration of dual fan quad-intake and quad exhaust systems, vector heat pipes, and liquid metal thermal grease on the CPU to minimize throttle and help the components operate at full capacity for longer productivity.

    When streaming or communicating in-game, Acer PurifiedVoice™ 2.0 with a three-microphone setup harnesses the power of AI to filter unwanted ambient noise and lets the users’ voices stand out through its speakers with DTS:X® Ultra, while the HD webcam utilizes the Acer PurifiedView’s™ AI-powered solutions for enhanced on-screen experiences with automatic framing, eye-contact, and background blur. An integrated NitroSense and mode switch key lets players exercise greater control by instantly giving access to customize the laptop’s 4-zone RGB keyboard lighting and an overview of the laptop’s performance, temperature, power meters, and more in real-time. For lightning-fast and high-quality connectivity, the Nitro 17 provides a full-fledged range of ports; two Type C USB with Thunderbolt™ 4, HDMI 2.1, and a Micro SD card reader. It also comes with Killer DoubleShot™ Pro Ethernet E3100G and Wi-Fi 6E compatibility for seamless network connections. 

  • Ludium Lab, ACCESS Europe and XPENG present Europe’s cloud gaming platform

    Ludium Lab, ACCESS Europe and XPENG present Europe’s cloud gaming platform

    Mumbai: ACCESS Europe GmbH, Ludium Lab, and XPENG announced they have collaborated to make cloud gaming for in-car displays a reality. This project combines ACCESS’s IVI (in-vehicle infotainment) technology with Ludium Lab’s cloud gaming platform to enable XPENG customers to enjoy state-of-the-art cloud gaming.

    The collaboration sees SoraStream white-labelled as XPLAY from Ludium Lab, and enabled through the ACCESS TwineTM for Car (Twine4Car) app store platform from ACCESS Europe provided in XPENG vehicles. XPLAY gives users access to a large catalogue of PC, mobile, and console games, including major AAA games and games exclusive to Ludium Lab.

    XPENG vice chairman and president Brian Gu said, “In-car entertainment is an increasingly important part of the car-buying decision, so offering an exciting portfolio of audio, games, and video entertainment through XPLAY is critical, The collaboration with ACCESS Europe and Ludium Lab ensures that easy and enjoyable journeys in an XPENG will be engaging for everyone thanks to the high-quality cloud gaming developed specifically for our extra-wide infotainment screens.”

    A stand-out feature of the gaming performance is the 60 FPS Full HD games that can be played on XPENG infotainment screens. Users do not need to download any games, and the service includes parental controls. The XPLAY service also uses a monthly subscription model.

    ACCESS Europe CEO Aono Masahiro said, “Our Twine4Car Platform and App Store is a content aggregation platform that for the first time brings together the latest in IVI technology and premium content in a fully OEM-branded interface. The addition of Sora Stream from Ludium Lab ensures that XPENG car users have access to a truly engaging mobility experience”

    Ludium Lab CEO José Martín said “The collaboration between all three companies has been essential in enabling the launch of this disruptive and innovative in-car cloud-gaming service .Our SoraStream solution offers a large video game catalogue for all kinds of players, making this project an exciting opportunity for XPENG customers.”
     

  • Best games to learn about sports

    Best games to learn about sports

    Mumbai: Sports games have revolutionised both the gaming and sports industries, enabling enthusiasts to engage in their favourite sporting activities anytime, anywhere, without the need for elaborate sporting gear and equipment. Beyond immersive gameplay, these games serve as valuable tools for beginners, providing insights into the nuances of the respective sports they play.

    Below is the list of the top-rated games across different platforms that offer an unparalleled experience of stepping onto the field and learning the ropes of various sports.

    ●      EA Sports FC 24 (football):

    EA Sports FC 24 not only allows players to experience the excitement of football but also provides a platform to understand strategic gameplay. Users can learn about positioning, passing techniques, and effective strategies to outmanoeuvre opponents. The game’s realistic graphics and physics contribute to a genuine football learning experience.

    ●      Hitwicket Superstars Cricket (cricket):

    Hitwicket Superstars Cricket offers an immersive cricket experience, allowing users to become the owner, coach and player of a virtual cricket team. The game helps learn cricketing strategies, player roles, and the dynamics of the sport. Users can don the captain’s hat, make strategic decisions, and experience the thrill of cricketing action. The game’s engaging gameplay and strategic depth offer valuable insights into the world of cricket.

    ●      NBA 2K24 (basketball):

    NBA 2K24 provides a realistic basketball simulation where users can grasp the fundamentals of the game. From dribbling techniques to offensive and defensive strategies, players can learn the nuances of basketball. The game’s detailed animations and strategic AI contribute to a comprehensive learning experience.

    ●      Top Spin 4 (tennis):

    Top Spin 4 offers an authentic tennis experience, allowing users to learn about different strokes, court positioning, and strategic shot selection. Players can understand the importance of timing and precision in tennis, making it an effective tool for both beginners and tennis enthusiasts.

    ●      Madden NFL 24 (American football):

    Madden NFL 24 serves as an educational tool for American football enthusiasts. Users can learn about offensive and defensive plays, player roles, and strategic decision-making. The game’s realistic simulations and strategic depth offer an engaging way to understand the complexities of American football.

    ●      Tony Hawk’s Pro Skater 1+2 (skateboarding):

    Tony Hawk’s Pro Skater 1+2 provides a platform for users to learn skateboarding tricks, stances, and navigate through various skate parks. Players can understand the physics of skateboarding and practise different moves, making it an engaging game for those looking to learn the basics of the sport.

    ●      8 Ball Pool (billiards):

    8 Ball Pool is a virtual billiards game where users can learn about the rules, techniques, and strategies of playing pool. With realistic gameplay, players can practise different shots, understand spin control, and improve their overall skills in the game of pool. The multiplayer mode adds a competitive edge, making it an enjoyable learning experience for billiards enthusiasts.

    ●      OK Golf (golf):

    OK Golf provides a serene and realistic golfing experience where players can learn about swing techniques, club selection, and course strategy. With stunning visuals and intuitive gameplay, users can immerse themselves in the world of golf and understand the finer points of the sport.

    ●      Table Tennis Touch (table tennis):

    Table Tennis Touch offers a stunning virtual table tennis experience, allowing users to learn about spin, precision shots, and strategic gameplay. The game’s responsive controls and realistic ball physics provide an engaging way to understand the nuances of table tennis.

    ●      FIE Swordplay (fencing):

    FIE Swordplay provides a unique opportunity to learn about the sport of fencing. Players can understand the techniques of parrying, attacking, and footwork involved in fencing. With realistic swordplay simulations, the game provides an immersive learning experience for those interested in the art of fencing.

  • Enigma Gaming dominates Pova Cup Season 4 BGMI

    Enigma Gaming dominates Pova Cup Season 4 BGMI

    Mumbai:  Enigma Gaming has been crowned the champions of the Pova Cup Season 4 BGMI, marking a thrilling end to the 2023 season. The team’s victory was a spectacular one as they made their way through the Open Qualifiers, facing off against more than 6,000 players from across the country, to qualify for the Semifinals and eventually lift the trophy.

    Enigma Gaming fielded a newly formed roster in the Pova Cup Season 4 as a prelude to the 2024 season. They were dominant throughout the tournament, cruising their way through the Open Qualifiers and the Semifinals. In the Grand Finals, they continued their momentum, bagging three chicken dinners and 51 finish points.

    It was their consistency, though, that earned them the victory. With 92 placement points, the most by any team in the Grand Finals, they finished at the top of the points table with 143 points, just three ahead of the second-placed Big Brothers Esports.

    Commenting on the victory, Enigma Gaming founder and CEO Aryaman Wasan said, “As we step into 2024, we have formed a completely new roster through our extensive scouting process. The performance in their first tournament together, as they made their way to victory through the open qualifiers, is a huge boost ahead of the new year. Events like the Pova Cup Season 4 by Skyesports serve as a vital platform, nurturing raw talent from the grassroots level and fostering a fertile ground for emerging players.”

    Additionally, with the victory, Enigma Gaming has secured its slot at the Skyesports League, a city-based esports tournament for BGMI, set to happen as a LAN event in early 2024. Stay tuned to Skyesports’ Instagram, Facebook, and Twitter handles for more information.

    The overall standings for the Pova Cup Season 4 is as follows:

    1.    Enigma Gaming: 143 points
    2.    Big Brothers Esports: 140 points
    3.    Aerobotz Esports: 122 points
    4.    Anonymous Esports: 113 points
    5.    Entity Gaming: 112 points
    6.    Team Tamilas: 111 points
    7.    Marcos Gaming: 98 points
    8.    Hyderabad Hydras: 79 points
    9.    Team Empire: 77 points
    10.    Medal Esports: 75 points
    11.    Team Manya: 74 points
    12.    Orangutan Gaming: 70 points
    13.    Team Numen: 67 points
    14.    Reckoning Esports: 52 points
    15.    Hidden Ones: 48 points
    16.    Team Omega: 31 points

     

  • Riot Games successfully concludes Convergence 2023

    Riot Games successfully concludes Convergence 2023

    Mumbai: Riot Games today announced the successful conclusion of Lenovo and Intel-sponsored Convergence, its first-ever international VALORANT esports tournament held in India in partnership with The Esports Club. Hosted at the Manpho Convention Centre in Bangalore, Convergence showcased the pinnacle of competitive VALORANT gameplay, celebrating skill, strategy, and sportsmanship. The tournament, which spanned over four days, saw over 10,000 attendees visit on-ground to support six of the finest VALORANT teams from across the globe.

    The championship match, held in front of an enthusiastic live audience and streamed to millions of viewers globally, showcased intense showdowns and breathtaking plays. After a nail-biting finale match, FUT Esports emerged triumphant, solidifying their place in history as the first ever champions of Convergence. Their exemplary teamwork, precision, and unwavering determination set a new standard for excellence in VALORANT esports.

    Convergence successfully met all of Riot Games’ set objectives concerning viewership, production quality, competitive standards, and fan engagement, including achieving the remarkable feat of organically trending as the #1 topic on Twitter in India for two consecutive days. The event also featured various engaging activities for attendees, including fan meet-and-greets, exclusive merchandise stalls, and community-driven initiatives, creating a memorable experience for gaming enthusiasts.

    “We are thankful to the players, teams, sponsors, partners, and especially our Indian fans for making Convergence 2023 an unparalleled success,” said Riot Games esports lead, India and South Asia Sukamal Pegu. “The passion displayed by our fans is our driving force and serves as a constant source of inspiration. Congratulations to FUT Esports for their exceptional performance and to all participating teams for their dedication and sportsmanship. Convergence will be back with a bigger and more exciting edition in 2024.”

    Riot Games country manager, India and South Asia Arun Rajappa said, “Convergence was the perfect finale to a year of exciting initiatives in India and South Asia, from celebrating VALORANT’s anniversary with fans at gaming cafes, to cheering on teams at the VCSA, to giving back to the community at Harbor’s anniversary event. We were also thrilled to bring amazing influencers together at Radiant Retreat. It’s been a fantastic journey, and we can’t wait to bring even more games and experiences to our players in the region in 2024.”

    Riot Games has been actively engaged in fostering community engagement through multiple initiatives over the past year. Earlier this year, Riot Games celebrated the one-year anniversary of VALORANT’s first-ever Indian agent Harbor by conducting a beach clean-up with the Indian gaming community, and also commemorated the third anniversary of VALORANT in India with BHARAT VALORANT celebrations.

  • Jetsynthesys associates with Animeta for their E-sports mega event ‘GEPL’

    Jetsynthesys associates with Animeta for their E-sports mega event ‘GEPL’

    Mumbai: JetSynthesys’ first edition of the global e-Cricket Premier League (GEPL), world’s largest team-based cricket e-sports and entertainment league, unfolded on Real Cricket 24 (RC 24), the leading mobile cricket simulation game (co-owned by the same company). To market this exciting property whose primary audience is Gen Z, Jet Synthesys partnered with Animeta, an innovative AI-powered creator tech company, to bring onboard creators and artists.

    The main task at hand, to start with, was to create awareness and acceptance for the concept of e-Cricket, and then use that buzz to drive tune-ins to Jio Cinema, the exclusive streaming partner for GEPL. Given the huge popularity that cricket as a sport already has, the idea was also to diversify the audience profile beyond regular gaming and e-sports enthusiasts (120 M+ active users), and take it to viewers of cricket content on mobile (260 M+), with a significant proportion of GenZ audience.

    The force behind GEPL and JetSynthesys founder & CEO Rajan Navani shared his perspective, “Cricket came to us from the West but today, I’m proud to say that our Made-in-India Real Cricket™ and GEPL have set the stage for India exporting cricket esports to the world. Animeta helped us onboard the right influencers and employ the correct influencer strategy to maximize the impact of these creators.”

    Commenting on the collaboration, GEPL CEO Rohit Potphode said, “GEPL stands as the largest eCricket league globally. In order to appropriately match its immense scale, we collaborated with Animeta- Brandstar, a specialized influencer marketing platform. This partnership allowed us to enlist renowned influencers spanning cricket, gaming, and entertainment domains, ensuring a broad reach across diverse audience demographics.”

    The collaboration kicked off with the onboarding of 8 established mobile gamers, who were called the ‘Game Galvanizers’. Each was assigned a team to cheer for, as they seeded awareness about RC 24 and GEPL, driving excitement across their communities. The famous comedic creator-duo Funcho (Shyam and Dhruv) were onboarded as the ‘Series Galvanizers’, leveraging the star-power of these Gen-Z focused, culture moving, and cricket loving creators to attract a diverse young audience set to check out GEPL.

    Animeta CEO Devdatta Potnis said “When you are trying to tap into a Gen Z audience, influencer marketing becomes an extremely important avenue, as social media is where this audience frequents daily. The approach was to tap into some key aspects across the whole spectrum of content habits that this audience has.”

    To enhance the entertainment experience, Animeta brought on board four prominent rappers—ACE, Nasty Ninja, Yedha Anna, and 99 Side—to create the anthem ‘Find Your Glory’ for GEPL Season 1. Eight dynamic female influencers showcased the game’s broad appeal across genders, further diversifying GEPL’s target audience cohorts.

    Animeta senior VP branded content & creator projects Biswamitra Ray stated, “Selection of credible and relevant voices and high-relatability in the content is key to a campaign’s success. Whether it was for the social media posts made by the creators or the song composed specially for GEPL – we looked deeply into universal insights about the audience, whose attention we were trying to grab.”

    The event featured a performance by the renowned EPR aka Santhanam Srinivasan Iyer, a rock and hip-hop rapper, and brought various creators and gamers on stage. Popular gaming creator Shreeman Legend hosted a fan-meet attended by approximately 1000 fans, delighting the audience and creating lasting memories.

  • Jetsynthesys & Animeta partner for e-sports mega-event – GEPL

    Jetsynthesys & Animeta partner for e-sports mega-event – GEPL

    Mumbai: JetSynthesys’ first edition of the Global e-Cricket Premier League (GEPL), world’s largest team-based cricket e-sports and entertainment league, unfolded on Real Cricket 24 (RC 24), the leading mobile cricket simulation game (co-owned by the same company). To market this exciting property whose primary audience is Gen Z, Jet Synthesys partnered with Animeta, an innovative AI-powered creator tech company, to bring onboard creators and artists.

    The main task at hand, to start with, was to create awareness and acceptance for the concept of e-Cricket, and then use that buzz to drive tune-ins to Jio Cinema, the exclusive streaming partner for GEPL. Given the huge popularity that cricket as a sport already has, the idea was also to diversify the audience profile beyond regular gaming and e-sports enthusiasts (120 M+ active users), and take it to viewers of cricket content on mobile (260 M+), with a significant proportion of GenZ audience.

    JetSynthesys (the force behind GEPL) founder & CEO Rajan Navani shared his perspective, “Cricket came to us from the West but today, I’m proud to say that our Made-in-India Real Cricket™ and GEPL have set the stage for India exporting cricket esports to the world. Animeta helped us onboard the right influencers and employ the correct influencer strategy to maximize the impact of these creators.”

    Commenting on the collaboration, GEPL CEO Rohit Potphode said, “GEPL stands as the largest eCricket league globally. In order to appropriately match its immense scale, we collaborated with Animeta- Brandstar, a specialized influencer marketing platform. This partnership allowed us to enlist renowned influencers spanning cricket, gaming, and entertainment domains, ensuring a broad reach across diverse audience demographics.”

    The collaboration kicked off with the onboarding of 8 established mobile gamers, who were called the ‘Game Galvanizers’. Each was assigned a team to cheer for, as they seeded awareness about RC 24 and GEPL, driving excitement across their communities. The famous comedic creator-duo Funcho (Shyam and Dhruv) were onboarded as the ‘Series Galvanizers’, leveraging the star-power of these Gen-Z focused, culture moving, and cricket loving creators to attract a diverse young audience set to check out GEPL.

    Animeta CEO Devdatta Potnis said “When you are trying to tap into a Gen Z audience, influencer marketing becomes an extremely important avenue, as social media is where this audience frequents daily. The approach was to tap into some key aspects across the whole spectrum of content habits that this audience has.”

    To enhance the entertainment experience, Animeta brought on board four prominent rappers—ACE, Nasty Ninja, Yedha Anna, and 99 Side-to create the anthem ‘Find Your Glory’ for GEPL Season 1. Eight dynamic female influencers showcased the game’s broad appeal across genders, further diversifying GEPL’s target audience cohorts.

    Animeta Sr VP of branded content and creator projects Biswamitra Ray stated “Selection of credible and relevant voices and high-relatability in the content is key to a campaign’s success. Whether it was for the social media posts made by the creators or the song composed specially for GEPL – we looked deeply into universal insights about the audience, whose attention we were trying to grab.”

    The event featured a performance by the renowned EPR aka Santhanam Srinivasan Iyer, a rock and hip-hop rapper, and brought various creators and gamers on stage. Popular gaming creator Shreeman Legend hosted a fan meet attended by approximately 1000 fans, delighting the audience and creating lasting memories.

  • ‘Land of Goals’ the new mobile game that mixes football with adventure

    ‘Land of Goals’ the new mobile game that mixes football with adventure

    Mumbai:  LALIGA Entertainment, the publisher and developer behind presents ‘Land of Goals’. In this new video game, players have the opportunity to face their favourite LALIGA players and even team up with them, immersing themselves in a virtual world full of challenges and magic.

    This game is characterised by a series of features that set it apart from the multitude of football video games available. It includes a career mode where users have to train and test their skills with the ball. Either going head to head (1v1) against the LALIGA stars or controlling a team of three (3v3) where the user, with their avatar, will be joined by two LALIGA stars to complete their winning team.

    The new video game, ‘Land of Goals’, combines the passion of football with a challenging adventure experience based on the worlds at PortAventura World. In addition to being able to challenge and team up with several LALIGA stars, the game is characterised by a series of features that make it stand out from the multitude of mobile football video games available. It features a career mode at launch where users have to complete the various levels available.

    In Career Mode, players begin an exciting adventure through different maps based on the various worlds at PortAventura World, each with its own unique challenges. Progressing through the game involves unlocking and clearing each map in order, while facing increasingly difficult tasks.

    Additionally, users will be able to equip themselves and improve their skills, choosing from the jerseys of their favourite LALIGA club to the most original customisable items that will make the football experience completely innovative. Users will want to get their hands on all the different items available – the team behind the video game have stated. Furthermore, they add that all the customisable items are inspired by the fantasy of PortAventura World to make the experience even more incredible. There won’t just be LALIGA and PortAventura World content available, but much more to help transport users to new dimensions of playing football.

    So far, Land of Goals had been released on Google Play and the App Store in Argentina, Denmark, Mexico and Sweden, which were selected as key markets for the softlaunch due to their unique characteristics.

    LALIGA Entertainment indicated that the softlaunch in these markets has been key to improving the product in preparation for the much-anticipated full launch.

  • Hemanth Kommu leads India in Global Esports Games, Faces Uruguay on 13 Dec

    Hemanth Kommu leads India in Global Esports Games, Faces Uruguay on 13 Dec

    Mumbai: After a triumphant performance in the Asian Qualifiers, India’s eFootball star, Hemanth Kommu, is set to represent the nation at the prestigious Global Esports Games 2023 in Riyadh, Saudi Arabia. The athlete will compete in his tournament opener against Uruguay as he looks to clinch a medal for India at the global tournament.

    Kommu, known by his gaming handle ‘peshemak7,’  has been placed in Group D for the group stage of the Global Esports Games, alongside leading eFootball opponents from Brazil, Iran, Luxembourg, Netherlands, Sri Lanka, and Uruguay. All group stage games will take place on 13 December, featuring a Round Robin best-of-three format with 28 players competing in four groups of seven. The top three players from each group will proceed to the Round of 16 playoffs.

    Additionally, the tournament will also feature a last-chance qualifier where the fourth-placed player from each group in Stage 1 will battle it out to secure qualification. Only one player will qualify for the final stage, which will be played in a Single Elimination best-of-three format.

    Sharing his thoughts and talking about his strategies for the group stage, Hemanth Kommu commented, “I am excited to take on some of the leading eFootball athletes of the world once again. The competition going to be intense, but I am ready to give it my all. My game plan will revolve around being smart and adaptable but most importantly keeping my cool under pressure. Since every opponent has their own style of gameplay, I have formulated multiple tactics and strategies based on how things go. I want to extend my gratitude to ESFI for backing me and I will do my best to make India proud by hopefully securing a medal.”

    The Indian Institute of Technology (IIT) alumnus’ journey to qualification was marked by impressive victories against formidable opponents in the Asian qualifiers, including Bangladesh, Maldives, Nepal, and Sri Lanka. The 26-year-old secured his berth for the qualifiers after emerging victorious at the National Esports Championships 2023 organised by the Esports Federation of India (ESFI) earlier this year.

    “As a prominent figure in the eFootball 2023 landscape, Hemanth has been making waves with his consistent performances and we are confident that his strategic prowess and dedication will lead to him shining on the global stage. The Esports Federation of India (ESFI) is proud to support Hemanth, and we wish him the very best. We forward to witnessing India’s flag flying high not just in Riyadh but in the world of Esports,” said Asian Esports Federation director of Esports Federation of India (ESFI) and vice-president Lokesh Suji.

    One of the country’s top sports and Esports communication agencies, Artsmith-Concepts & Visions, will continue its support to the Esports Federation of India as its official communication partner.

    The Global Esports Games 2023, hosted by the Saudi Esports Federation (SEF) and presented by the Global Esports Federation (GEF) will be staged in Riyadh in the Kingdom of Saudi Arabia from 12-16 December 2023. The global, multi-title Esports competition will feature four major titles: DOTA 2, Street Fighter 6, eFootball 2024, and PUBG Mobile, and will witness the participation of over 250 athletes hailing from more than 50 nations and territories across the globe. 

  • Games24x7 reveals new identity, pledges innovation in online gaming

    Games24x7 reveals new identity, pledges innovation in online gaming

    Mumbai: Games24x7 online skill gaming company, today unveiled its new brand identity, marking a significant milestone in the company’s 17-year journey. The new visual identity is a testament to the company’s commitment to the seamless integration of science and entertainment. Guided by the operating ethos of ‘Science of Gaming’, this transformative unveiling reflects Games24x7’s unwavering commitment to delivering awesome gameplay experiences rooted in scientific principles.

    At the unveiling of the new brand identity, Games24x7 co-founder and co-CEO Bhavin Pandya said, “At Games24x7, our path has been shaped by an unwavering dedication to a scientific mindset, our focus on user-centricity, and our incredible teams that wholeheartedly embrace this scientific approach. Our fresh brand identity goes beyond mere visual change; it stands as a reflection of our profound enthusiasm for these core principles and the continuous advancement within the online gaming sector. The rejuvenated brand identity underscores our technological expertise and commitment to harnessing cutting-edge technologies like AI/ML to create hyper-personalised gaming experiences to entertain our users.”

    The carefully crafted new visual identity of the Games24x7 corporate brand serves as a beacon, symbolizing the company’s dedication to creating experiences that transcend the ordinary. Every element has been thoughtfully designed to communicate the duality inherent in the brand’s guiding belief: the intersection of science and entertainment.

    Brand initiatives around new visual identity launch:

    Games24x7 sparked excitement surrounding its new visual identity by unveiling a colour teaser on its social media platforms. The video showcased waves of vibrant colours, each inspired by the brand’s new logo. Subsequently, to provide the audience with a deeper insight into Games24x7’s journey and story so far, its values, and commitment, the brand presented in a three-part illustrated video of Games24x7’s journey.

    The brand engaged its employees through a dedicated microsite – Readytogo24x7.com, which featured a live countdown to the unveil, one-touch games with exciting rewards, and a live photo wall encouraging employees to share their photos, fostering a visual representation of the Games24x7 extended family.

    Intriguing contests were also designed, inviting employees to share their unique perspectives and experiences with the brand, adding a fun and personal touch to the rebranding activities. Furthermore, employees expressed their connection with Games24x7 by sharing the brand’s values that resonate with them the most on their social media handles. These initiatives not only built anticipation but also created an inclusive and spirited atmosphere, allowing teams to actively participate in this journey.

    Key elements of the new logo:

    The new visual identity features a stack of ‘G’ letterforms, with the vibrant orange brushstroke ‘G’ proudly positioned atop a solid navy stack. This distinctive symbol not only represents the initial letter of the company’s name but also signifies the commitment to a scientific approach in crafting enjoyable gaming experiences. The </> coding symbol in navy blue, denoting the universal language of technology, further reinforces the company’s commitment to innovation, while the depth of the stack cues metaphorically illustrates the organization’s willingness to delve deep to address challenges at it’s core for game development.

    The logotype ‘games24x7’ utilizes two distinct typefaces, Poppins and Sprite Graffiti. ‘games’ is crafted with the bold, geometric forms of Poppins, representing the precision involved in the science of gaming. In contrast, ’24×7′ utilises the energetic, brush script numerals of Sprite Graffiti, embodying the vibrant and playful nature of the gaming experiences Games24x7 creates.

    The new visual brand identity can be seen across all brand communications, social media platforms, the website, and other collaterals.

    Reference campaign posts: