ITV

Category: Gaming

  • Balancing act: Exploring the intersection of AI advancements and job security in the gaming sector

    Balancing act: Exploring the intersection of AI advancements and job security in the gaming sector

    Mumbai: The development, playability, and experience of games are all being altered by the advent of AI, which is a disruptive factor in the rapidly changing gaming industry. Game creators are in a difficult position as AI technologies continue to progress quickly. They must strike a careful balance between utilising AI’s potential for innovation and maintaining the stability of jobs and human creativity in the industry.

    The gaming industry’s employment security and AI developments create a complicated web of opportunities and obstacles that call for thoughtful analysis and strategic navigation. AI has a huge and varied impact on the gaming industry, potentially upending established positions and revolutionising gameplay experiences.

    The main focus is on the complex dynamics at work as developers wrestle with issues of job security, ethical ramifications, and the need to find a healthy balance between human creativity and technical growth as they explore the enormous potential of AI in game production. Through the lenses of innovation, sustainability, and ethical responsibility, we hope to shed light on how the game industry is changing in a world driven by artificial intelligence.

    Shifting the Scene for Game Development

    Over the next five to ten years, generative AI can completely transform the video game business, and gaming executives anticipate that it will have a major impact on the creation process. But as AI technologies advance in the industry, worries regarding job displacement and its effects on talent models continue to exist.

    AI’s impact on gaming goes beyond improving gameplay; it also optimises game monetisation techniques. The use of AI in game production opens up possibilities for process optimisation, including the automation of testing and content creation. This can result in more smoothly launched games and happier players. In addition to improving graphics and realism, AI-driven algorithms are making it possible to create customised storytelling experiences based on the tastes of each player.

    Workplace Safety in the AI Age

    Artificial intelligence (AI) is a rapidly changing field that creates serious issues and worries regarding job security for people in a variety of industries, including the gaming industry. There’s growing concern about how AI technologies can affect traditional job roles in the game development business as they improve and become more integrated into various sectors of the industry. While automation and artificial intelligence (AI) can improve productivity, optimise workflows, and streamline jobs, there is a chance that these procedures could displace human workers who have historically carried out these duties.

    Like many other industries, the gaming sector must strike a balance between the advantages of AI adoption and maintaining worker job security. Concerns about the loss of jobs involving manual labour or repetitive duties are legitimate. Developers and industry stakeholders need to find ways to prioritise human creativity and innovation in game design, reorganise job responsibilities to fit with AI integration, and upskill staff to traverse this delicate balance.

    Companies and individuals in the gaming business need to take the initiative to address job security in the AI era. Adopting AI technology and funding staff training and development at the same time can reduce the likelihood of job displacement and promote a more resilient workforce. Game developers can fully utilize AI advancements while preserving job security and fostering a vibrant ecosystem where human creativity remains at the forefront of innovation by fostering a culture of constant learning, adaptability, and collaboration between humans and AI systems.

    Why Automating Creativity Is Not Possible

    Although artificial intelligence (AI) has numerous benefits for game developers, it cannot take the place of human creativity and emotional intelligence. The human touch is indispensable in world-building, character development, and storytelling. These aspects of game creation include emotional depth, empathy, and cultural awareness—qualities that AI is currently unable to imitate.

    To ensure that artificial intelligence (AI) is used to support development but does not take the place of the creative minds that fuel the industry’s innovation and appeal, the gaming industry must acknowledge and reward these distinctively human contributions.

    AI and Human Talent Working Together

    Gaming is one of the businesses that is changing as a result of human-AI collaboration, which uses each entity’s special skills to produce better outcomes. Human-AI contact is essential since each has unique skills that, when combined, produce better results. When it comes to creativity, empathy, and critical thinking, humans are superior to AI, which is better at processing large volumes of data and handling repetitive jobs quickly. When people and AI collaborate, humans can contribute context and decision-making skills, and AI can bring data-driven insights that improve decision-making.

    It’s a popular worry that artificial intelligence (AI) will take the place of people in all jobs, however, this is untrue. Automation may cause some occupations to become obsolete, but AI integration will lead to the creation of new roles. Numerous activities still call for human creativity, empathy, and input, which emphasizes how crucial human-AI collaboration is to cost optimization, enhanced decision-making, and competitiveness in dynamic marketplaces. The trend of human-AI collaboration is becoming more and more popular in a variety of industries as businesses realize how valuable it is to combine human expertise with AI skills to get better outcomes.

    Conclusion

    The gaming business should prioritize adaptability and balance as it negotiates the confluence of AI developments and job security. Even though AI has the potential to completely transform the game production industry, it is crucial to approach these developments with a knowledge of how they will affect employment and the importance of human creativity, which cannot be replaced. In a future enhanced by AI, the game industry can thrive and evolve by cultivating a mutually beneficial connection between artificial intelligence and human skill.

    The author of the article is Mr Laxmikant Thipse, CEO, GameCloud Technologies.

  • KRAFTON signs MoU with Gujarat government to boost esports and gaming ecosystem

    KRAFTON signs MoU with Gujarat government to boost esports and gaming ecosystem

    Mumbai: In a significant development for the Indian gaming industry, KRAFTON Inc, the leading South Korean video game developer, has announced a strategic Memorandum of Understanding (MoU) with the government of Gujarat and TransStadia Technologies Pvt Ltd. This collaboration is set to stimulate the technology, gaming, and esports ecosystem in Gujarat, furthering KRAFTON’s dedicated efforts to cultivate India’s overall gaming and technology environment.

    The vibrant state of Gujarat, known for its rapid economic growth and burgeoning status as a magnet for foreign direct investment (FDI), is now poised to become a pivotal center for the esports and gaming industry. The state’s commitment to technological innovation and digital infrastructure makes it an ideal partner for KRAFTON, aiming to propel the local and national gaming scenes to new heights.

    “We are immensely proud to announce our partnership with the Government of Gujarat, a collaboration representing a significant stride forward for game development and esports in India. By combining Gujarat’s vibrant growth environment and our expertise in game development and esports, we are set to create unparalleled opportunities for talent development, infrastructure enhancement, and community engagement. We firmly believe that this collaboration will have a profound and positive impact, fostering innovation, and inspiring a new generation of gamers and developers.” said KRAFTON India CEO Sean Hyunil Sohn.

    The government of Gujarat expressed enthusiasm for the partnership, emphasising its alignment with the state’s vision for digital and economic growth. government of Gujarat minister for home, sports, youth and cultural activities Harsh Sanghavi remarked, “Government of Gujarat will benefit from this collaboration with KRAFTON as it will undoubtedly catalyze our efforts to transform Gujarat into an indigenous and interactive hub for e-sports. We look forward to the positive impact this partnership will have on our youth and the broader esports gaming community.”

    KRAFTON has already invested $160 million in Indian startups since 2021 and plans to invest an additional $150 million over the next two to three years. In line with this commitment, KRAFTON recently launched the KRAFTON India Gaming Incubator program, an initiative designed to nurture game development talent in India by providing funding, mentorship, and essential resources to promising developers.

    More recently, KRAFTON India also hosted BMPS 2023 (Battlegrounds Mobile India Pro Series) in Ahmedabad, a collaborative effort by KRAFTON and the city of Ahmedabad to foster the growing gaming ecosystem. With the signing of this MoU, the future of gaming and esports in Gujarat and India at large is brighter than ever. This collaboration is expected to create new opportunities, nurture talent, and establish Gujarat as a landmark destination for the global gaming community.

  • “Neela Mediatech is where innovation meets entertainment”: Asit Kumarr Modi

    “Neela Mediatech is where innovation meets entertainment”: Asit Kumarr Modi

    Mumbai: Delving into the world digital entertainment, Neela Mediatech Pvt Ltd, a subsidiary of Neela Film Productions Pvt Ltd, made its debut in 2023 with a strategic investment of Rs 24 crore. Leveraging the unparalleled success of ‘Taarak Mehta Ka Ooltah Chashmah,’ the gaming and animation studio aims to redefine entertainment by merging technology trends with captivating content. Partnering with Reliance JioGames, they aim to tap into the platform’s 500 million user base, further propelling their mission to revolutionise the gaming industry.

    Led by the visionary Asit Kumarr Modi, the company has already recorded five million game downloads, with popular titles like ‘Run Jetha Run’ and ‘Bhide Scooter Race’ captivating audiences nationwide. With an eye on expanding its global outreach and reaching 100 million game downloads by March 2024, Neela Mediatech aims to revolutionise the gaming industry.

    Delving deeper into their last foray, Indian Television caught with Neela Film Productions Pvt Ltd producer and MD Asit Kumarr Modi to discuss about their diversification into the gaming sector, the future of gaming content and user experience and more…

    Edited Excerpts:

    On Neela Mediatech’s inspiration to diversify into gaming from the immensely popular TV show, Taarak Mehta Ka Ooltah Chashmah

    More than a show, Taarak Mehta ka Ooltah Chashmah is an emotion that resonates deeply with audiences. For over 15 long years, TMKOC has captured the hearts of India and beyond. It’s not just a show, it’s become woven into the fabric of everyday life. The characters are cultural icons, inspiring countless memes etching unforgettable memories in our minds.

    At Neela Mediatech, we saw an opportunity to extend this love beyond the screen. We’ve created a universe that goes far deeper than a single show. Now, one can experience the hilarious world of Gokuldham through engaging animation, adorable toddler rhymes in multiple languages, and immersive free-to-play and cloud games. We’re not just bringing you entertainment; we’re inviting you to truly become part of the Taarak Mehta family.

    On challenges and opportunities that you foresee for Neela Mediatech with the Indian gaming industry evolving rapidly and your plan to stay ahead in this dynamic landscape

    As per the latest industry reports, gaming is one of the fastest-growing segments in the media sector and Neela Mediatech is levelling up entertainment with beloved TMKOC characters. We’re taking your favourite TV show to the next level! Gaming is exploding, and Neela Mediatech is at the forefront, capturing a slice of this massive market with the beloved universe of TMKOC. In India alone, over 500 million gamers are on their mobiles – that’s a vast audience hungry for engaging experiences. We are trying to build a loyal fan community and our innovative gaming and animation initiative isn’t just about creating games; it’s about building a community. Thus with gaming, we are extending the reach of the show, fostering deeper connections with fans, and keeping them entertained for an average of 60 minutes a day – that’s unheard of for video content!

    We are engaging with characters as we see a goldmine of potential in crafting more games featuring the iconic TMKOC characters. Character play resonates deeply with gamers, offering a fresh way to interact with the world and characters they love. Just like any thriving business, we face challenges in keeping our games updated and engaged which is a bit crucial. We celebrate healthy download rates, but user retention is key. Through in-depth analytics, we identify what works and what doesn’t, staying ahead of the curve in this dynamic gaming landscape. We understand the ever-evolving world of technology and while we stay a breath behind the bleeding edge, we’re constantly exploring possibilities. This allows us to pivot quickly when the next big shift hits the gaming industry.

    Neela Mediatech is actively collaborating with industry leaders, exploring all aspects of gaming – mobile, cloud, and even the exciting world of Web3.

    On Neela Mediatech planning to leverage the TMKOC IP to explore opportunities and potentials in the gaming sector

    With TMKOC being the most loved TV show and crossing a big milestone of 4000 episodes, Neela MediaTech ventured into gaming and animation and started building games around popular characters and making a TMKOC universe for our viewers. We leverage the TMKOC IP to drive traffic towards our new and upcoming products. This integration helps us to reach a wider audience in a short span of time. Neela Mediatech brings your favourite characters alive in games. We craft immersive games starring your favourite characters. We don’t just capture their likeness, we bring them to life!

    Here’s what sets us apart:

    ●    Seamless integration: Experience the show in a whole new way. Our games seamlessly connect to the existing universe, keeping the story fresh and exciting.

    ●    Established show base: We leverage the show’s popularity to propel our games to a wider audience, faster.

    ●    Unforgettable interactions: We recreate the iconic character chemistry you love, making the gameplay truly engaging.

    ●    Authentic experience: Character theme music, signature moves, and unforgettable voices – we bring it all to the table for an immersive experience.

    Neela Mediatech games aren’t just games, they’re extensions of your favourite worlds. We offer a unique way to connect with the characters you adore, all while providing a fresh and exciting gameplay experience.

    On technologies such as cloud gaming, blockchain gaming, and virtual reality shape the future of gaming content and user experience

    Neela Mediatech is where innovation meets entertainment and we understand that one size doesn’t fit all in gaming. That’s why we offer a diverse range of experiences, each tailored to a specific audience and powered by cutting-edge technology. Our TMKOCplay.com platform features H5 games accessible through cloud gaming. By integrating with platforms like GamesDistribution and Jio Games, we’re making these games readily available to a wider audience. In the age of blazing-fast internet era, we expect cloud gaming to become the preferred method, freeing users from limited device storage and processing power. We’re pioneering blockchain technology with a “battle to win” game releasing soon on a leading blockchain platform. Players can earn TMKOC coins through gameplay, which can then be traded on exchanges. We are also exploring the VR frontier and the possibilities are truly captivating. We’re excited by Vision Pro’s product roadmap and actively exploring the potential for developing immersive games and experiences within their ecosystem.

    Our commitment goes beyond simply staying current. We’re actively engaged in high-level discussions with industry leaders to shape the future of gaming and entertainment. We envision a world where fans can truly step into the beloved Gokuldham Society:

    ●    Explore the iconic lanes with augmented reality overlays.

    ●    Interact with TMKOC characters powered by artificial intelligence.

    ●    Own unique digital assets secured by blockchain technology.

    These advancements unlock unprecedented levels of engagement and storytelling, pushing the boundaries of entertainment.

    On Neela Mediatech’s future plans and upcoming gaming projects

    At Neela Mediatech, we’re not just keeping up with the gaming industry’s rapid technological evolution – we’re actively shaping its future. We believe that blockchain, VR, AR, and AI hold immense potential to revolutionise entertainment, and we’re at the forefront of exploring these possibilities. Our vision is to create immersive experiences that transcend the screen and transport fans directly into the heart of Gokuldham Society through AR, VR and blockchain technology. We intend to expand and grow in the gaming industry by launching free-to-play games, battle-to-win and games in the cloud gaming domain. It’s amazing to see parents and toddlers enjoying our multilingual animations together. We also have our own animation vertical, operating in English, Hindi, Marathi, Punjabi, Gujarati and Bengali on our YouTube animation channels. Boasting a million-plus subscribers and two million views, which is a hit among the toddlers and parents. Also, we’re thrilled to announce the upcoming launch of our PLAYSCHOOL app in Q2 FY’25. This innovative gamified education initiative will be a subscription product, offering a fun and engaging way for young minds to learn.

    It will be completely different experience:

    ●    Gamified learning: NMPL will make education an exciting adventure through engaging gameplay!

    ●    Subscription model: This allows us to continuously develop new content and features, keeping the learning journey fresh and enriching.

    ●    Focus on early development: To cater specifically to preschoolers, fostering a love for learning at a crucial stage.

    We’re taking a focused approach to innovation by actively engaging in advanced conversations with industry leaders. This allows us to harness the power of emerging technologies as our goal is to push the boundaries of engagement and provide fans/users with an unparalleled edutainment experience.

  • Globale Media enters into a preferred partnership with Rooter

    Globale Media enters into a preferred partnership with Rooter

    Mumbai: Globale Media, a leading player in the Indian mobile and web advertising company, has entered into a preferred partnership with Rooter, India’s largest gaming and e-sports content platform. This alliance marks a significant milestone in expanding both companies’ reach and capabilities to the thriving digital marketing and advertising fraternity.

    As part of this strategic alliance, Globale Media will leverage Rooter’s in-built inventory across its branding business present across various digital platforms. Globale Media will be working closely with Rooter to cultivate and nurture a business pipeline, directing at achieving its objectives through the partnership. Through targeted campaigns, and innovative strategies, Globale Media aims to enhance its branding side of the business using Rooter’s extensive range of premium inventories including influencer marketing spread across verticals like FMCG, e-commerce, gaming, and more.

    Sharing his views on the partnership, Globale Media CEO & founder Bhavesh Talreja said, “We are thrilled to announce our partnership with Rooter, a pioneering platform in the gaming and e-sports space. This collaboration aligns perfectly with our commitment to delivering innovative solutions and driving meaningful results for our partners. Together with Rooter, we look forward to unlocking new opportunities in the branding space and providing unparalleled value to our clients worldwide.”

    Rooter, known for its dynamic and engaging gaming content, will benefit from Globale Media’s extensive network and cutting-edge technology to optimize its advertising revenue streams. By tapping into Globale Media’s comprehensive suite of digital marketing solutions, Rooter aims to further solidify its position as a leading destination for gaming and e-sports enthusiasts, while continuing to build its credibility among brand partners.

    Rooter president – sales Sarabjeet Singh who has recently joined the company to spearhead and expand their strategic brand partnerships and advertising revenue channels said, “Rooter has become the go-to platform for brands who wish to engage a highly active gaming audience through a 360-degree suite of brand solutions. As we aim to strengthen this equity, we are excited to build our portfolio of partnerships by collaborating with a reputed player like Globale Media. We look forward to setting new benchmarks in building monetization opportunities for the Indian gaming community while delivering deep value to our partners.”

    The partnership between Globale Media and Rooter underscores their shared commitment to innovation, growth, and delivering exceptional value to their audiences. Together, they aim to redefine the digital marketing and branding landscape.

  • GIGABYTE to unveil high-tech products, Host CS2 1v1 at India Gaming Show 2024

    GIGABYTE to unveil high-tech products, Host CS2 1v1 at India Gaming Show 2024

    Mumbai:  GIGABYTE, a computer hardware, is to announce that it will be participating in the prestigious India Gaming Show 2024. The Sixth India Gaming Show 2024, an international gaming, animation, and infotainment event is being organised by the Confederation of Indian Industry (CII) from March 14 to 16 in Pune, India.

    As a part of this collaboration, GIGABYTE will be setting up a highly interactive booth, showcasing its high-tech products including the G5 MF laptop and GS Series Monitors. Gamers in attendance will be able to test out a variety of top-notch AAA titles on GIGABYTE products, showcasing the hardware’s capabilities.

    GIGABYTE India the Asst. general manager Supriya Gawde Mankame said, “At GIGABYTE, we’re thrilled to be part of the India Gaming Show 2024, showcasing our products directly to gamers. Our booth will offer an interactive experience, allowing attendees to test the G5 MF laptop and GS Series Monitors and witness the power of our hardware first-hand. Additionally, with our 1v1 Counter-Strike 2 showdown, we’re providing an opportunity for gamers to compete using our gaming laptops and win exciting prizes. We look forward to welcoming everyone to the GIGABYTE booth and being a part of the vibrant gaming community at IGS 2024 in Pune.”

    Additionally, GIGABYTE will be hosting a 1v1 Counter-Strike 2 showdown where every gamer can participate. Gamers can register for the tournament at the booth to compete in the latest GIGABYTE gaming laptops and win exciting prizes.

    The GIGABYTE 1v1 Counter-Strike 2 showdown will happen alongside the Skyesports Grand Slam 2024, an international esports event for the game at the India Gaming Show. The tournament will feature four teams – one from India, one from Australia, and two international invites – competing for a share of the $50,000 prize pool.

    Furthermore, The Indonesian Embassy has partnered with Skyesports to host a historic diplomatic esports show match as India and Indonesia mark 75 years of diplomatic relations. It will feature a top team from Indonesia locking horns with the Indian champions to promote the gaming industries of both countries and explore avenues for further collaboration. 

  • Gaming’s leading ladies: Trailblazing women at the helm

    Gaming’s leading ladies: Trailblazing women at the helm

    Mumbai: In an industry that is conventionally dominated by male figures, these remarkable women have emerged as trailblazers, shaping the gaming landscape and inspiring countless others. As we celebrate International Women’s Day, we turn the spotlight on these visionary leaders who have defied conventions and spearheaded projects that engage audiences worldwide. From breaking barriers to setting benchmarks, these women have not only made their mark in the gaming industry but have also paved the way for a more inclusive and diverse future.

    . Hitwicket co-founder Keerti Singh

    Keerti Singh, as the co-founder of Hitwicket, has played a pivotal role in steering the gaming company to new heights. Her strategic vision and leadership have contributed to the success of Hitwicket, making it the best-rated mobile cricket game in the country.

    . 99Games VP Shilpa Bhat

    Shilpa Bhat, as the VP of 99Games, has been a driving force in the Indian gaming sector. Her leadership has propelled Evo Games to prominence, showcasing India’s capabilities in the global gaming industry.

    . Apar Games co-founder Laxmi Khanolkar

    Laxmi Khanolkar, in her role as the co-founder of Apar Games, has been instrumental in the company’s growth. Under her wise and steady leadership, Apar Games has not only achieved success but has also showcased India’s prowess in game development, handling projects for various companies.

    . SuperGaming co-founder Christelle D’Cruz

    Christelle D’Cruz has played a crucial role in shaping the gaming landscape. Through her hard work, she built a game development company that has successfully created over a hundred games, positioning SuperGaming as one of the best gaming studios in the country.

    . Teenage game developer Anushka Naiknaware

    Anushka Naiknaware, a teenage prodigy, has made waves in the Indian gaming landscape. Recognized as the youngest developer at Apple’s Worldwide Developers Conference, her achievements highlight the emerging talent in India’s gaming industry.

  • NODWIN Gaming and JSW Sports forge pioneering partnership to elevate Indian esports

    NODWIN Gaming and JSW Sports forge pioneering partnership to elevate Indian esports

    Mumbai- The world’s leading emerging markets gaming and esports media company, NODWIN Gaming (NODWIN), is announcing a strategic partnership with JSW Sports, India’s largest sports promoter and pure play sports management enterprise, to monetise and market it’s gaming, esports and cultural intellectual properties (IPs). This transformative collaboration is set to redefine and empower the rapidly evolving esports ecosystem within the country.

    This partnership further solidifies NODWIN’s strategic focus as a sports media company. With esports and sports having very large audiences and media overlaps in India, this association brings together NODWIN Gaming’s unparalleled expertise in esports operations and esports content creation, complemented by JSW’s extensive experience and footprint across sports, especially their commercial vertical which has established itself as one of the best in the country working with more than 150 clients on sports marketing.

    The combined strengths of the two industry leaders are also focused on launching new esports-focused Intellectual Properties in India, educating the market and important stakeholders along creating the right partnership platforms for brands and advertisers.

    NODWIN Gaming’s esports IPs are celebrated for their unique appeal, offering a diverse and dynamic range of content to suit the entertainment needs of the community. This collaboration also aims to showcase rich and engaging storytelling within the esports domain, catering to the ever-evolving interests of the gaming community.

    Commenting on this strategic partnership, NODWIN Gaming managing director & co-founder Akshat Rathee said, “We at NODWIN Gaming are thrilled to announce our partnership with JSW Sports, a momentous milestone in the esports ecosystem. NODWIN Gaming’s technical know-how and leadership in the esports and gaming domain, combined with JSW Sports’ commercial expertise, positions us to unlock unprecedented opportunities in the distribution and monetization of esports content. Our shared goal is not only to empower the esports ecosystem but also to establish new benchmarks for the future. While there’s much work ahead, the excitement and possibilities are boundless!”

    Speaking on the partnership, JSW Sports COO Divyanshu Singh said, “India has one of the largest esports viewing audiences in the world, estimated at roughly 150 million viewers. That number swells up to 290 million when you combine it with both, esports playing titles and fans. Talking more numbers, In 2024, the revenue in the esports market is forecasted to reach US$124.8m, and that number will only grow exponentially in the years to come. In JSW Sports and NODWIN, we see two market leaders with the kind of synergies to capitalize on these trends, and change the game when it comes to distributing and monetizing esports content.”

    The strategy spans sponsorship, media rights, activation, and influencers, creating a comprehensive framework to maximize the value of gaming and esports content. 

  • “Smaaash has played a pivotal role in popularising VR entertainment in India” : Avanish Agarwal

    “Smaaash has played a pivotal role in popularising VR entertainment in India” : Avanish Agarwal

    Mumbai: SMAAASH, where sports, virtual reality, music, and dining converge to create an immersive social experience unlike any other. Established in 2012 by the visionary Shripal Morakhia, SMAAASH has become synonymous with cutting-edge gaming and entertainment in India.

    From state-of-the-art sports simulation technology to thrilling virtual reality experiences like Walk the Plank and Finger Coaster, SMAAASH captivates guests of all ages with its innovative attractions.

    With 32 centers spanning 16 cities, including its acclaimed launch at the Mall of America, SMAAASH is a powerhouse of entertainment both at home and abroad. Whether you’re a family, a group of friends, or a child at heart, SMAAASH invites you to indulge in a plethora of activities that promise excitement and fun for everyone.

    Indiantelevision caught up with  SMAAASH CMO Avanish Agarwal  to talk about the core concepts behind SMAAASH, its unique offerings, its contribution to the growth of virtual reality entertainment in India

    On SMAASH launching, is it a pure Indian thought process or an International concept

    Smaaash was launched in 2012, blending Indian creativity with international standards, making it a unique fusion of both. Our core concept revolves around combining sports, entertainment, and innovative technology to create memorable experiences. We are the pioneers in twilight bowling, there are other places at the time that offered just simple bowling and we took it to the next level.

    On the core concept behind SMAAASH, and On the differentiating itself from other entertainment centres

    Smaaash stands out by offering a mix of virtual reality, augmented reality, and interactive technology, enhancing traditional gaming experiences. This differentiation provides customers with immersive and engaging entertainment options not found elsewhere. Also, all the VR games that we have are developed in-house from concept to execution.

    On SMAAASH utilising virtual reality technology to create immersive gaming experiences, specific examples of popular VR games offered

    We leverage virtual reality extensively to offer cutting-edge gaming experiences. Popular VR games like ‘Finger Coaster’ and ‘Vertigo’ exemplify how we immerse players in thrilling virtual environments, enhancing their gaming encounters.

    On SMAAASH contributed to the growth and popularity of virtual reality entertainment in India

    Smaaash has played a pivotal role in popularising virtual reality entertainment in India by introducing innovative VR attractions and consistently upgrading our offerings to match global standards

    On SMAAASH balance offering high-quality, cutting-edge entertainment with keeping prices reasonable for its customers

    We strive to strike a balance between offering high-quality entertainment and maintaining affordable prices for our customers, ensuring accessibility without compromising on the experience.

    On the significance of SMAAASH’s in-house research and production capabilities in the development of their games and experiences

    Our in-house research and production capabilities allow us to constantly innovate and develop unique games and experiences tailored to the preferences of our diverse customer base.

    On SMAAASH caters to different age groups and interests within its diverse range of offerings

    Smaaash caters to various age groups and interests through a wide range of offerings, including arcade games, sports simulations, VR experiences, and family-friendly attractions.

    On the standout features and attractions at SMAAASH, particularly those related to sports simulation technology

    Our sports simulation technology, including cricket, football, and racing simulators, provides an authentic and thrilling experience for sports enthusiasts, enhancing their visit to Smaaash.

    On the efforts that SMAAASH has made to ensure safety and comfort for visitors while using advanced gaming technologies like virtual reality

    We prioritize the safety and comfort of our visitors by implementing stringent safety protocols and guidelines, particularly concerning the usage of advanced gaming technologies like virtual reality

    On SMAAASH incorporating elements of music and dining into the overall experience and sets its approach apart from traditional entertainment venues

    Smaaash integrates elements of music and dining into the overall experience by offering themed restaurants, live music events, and interactive dining options, creating a vibrant and dynamic atmosphere

    On the future planning or expansions in the works for SMAAASH that visitors can look forward to

    We are continuously exploring opportunities for expansion and innovation, with plans to introduce new attractions, enhance existing offerings, and expand our presence to new locations both domestically and internationally.

    On feedback or testimonials that you have received from visitors that underscore the uniqueness and special qualities of SMAAASH

    We receive positive feedback and testimonials from visitors highlighting the unique and special qualities of Smaaash, particularly praising our immersive experiences, innovative attractions, and vibrant ambience. We are also a part of people’s celebrations and have celebrated more than 10,000 social events since the inception

  • Top five highlights you can’t miss at the College Rivals LAN finale

    Top five highlights you can’t miss at the College Rivals LAN finale

    Mumbai: With a stellar lineup boasting prominent esports and music personalities, College Rivals, India’s largest esports talent hunt, will culminate in an electrifying fashion at Nesco, Mumbai on 3 March. For months, the pioneering intellectual property of Ampverse, Asia’s largest ecosystem of gaming communities and IPs, in collaboration with DMI Finance, has offered college students across India the unprecedented opportunity to showcase their esports prowess.

    Now, the grand finale of the event promises a similarly groundbreaking experience for its attendees alongside food and beverages and chill lounges. Whether you are a hardcore gamer, a music enthusiast, or a cosplay aficionado, here are the top five exciting activities in store for everyone at the one-of-a-kind experiential LAN finale:

    Live music performances

    In what will be a first in Indian Esports, the country’s well-renowned music sensations will be performing live at a LAN event finale. Fans will get the unique opportunity to groove to the beats of notable music artists Seedhe Maut, composed of Siddhant Sharma and Abhijay Negi, alongside Gaurav Pal aka Muhfaad, and Garv Taneja aka Char Diwaari. Their live performances will add an extra layer of excitement to the event.

    Meet and greet with e-sports personalities

    Gaming enthusiasts will have an exciting opportunity to rub shoulders with renowned esports personalities such as Naman Mathur (Mortal), Payal Dhare (PayalGaming), Tanmay Singh (ScoutOP), Aniket Sood (Kinganbru), Prishita Nair (MintyGal), Paras Singh (ParasOfficial), Jimesh Parmar (Jimmy Gaming), and Neha Gupta (Naira Gaming). This will be their chance to create unforgettable memories by interacting with some of the biggest names in the Indian gaming community.

    LAN finals

    Hardcore esports fans will be witnessing the ultimate showdown as 28 finalists, selected from a competitive pool of 92,000 participants representing colleges across the country, will battle it out individually across five titles on three different platforms. Whether it is the intense action of BGMI, Road to Valor, Valorant, Tekken 7, or FIFA 23, the attendees can expect nothing short of top-notch gameplay and fierce competition.

    Arcade gaming zones

    Taking a break from the main event, attendees will be able to dive into the world of arcade gaming. From racing simulators to classic arcade games, there will be something for everyone to enjoy. By testing your skills, and challenging your friends, this will serve as the perfect medium to experience the nostalgia of retro gaming.

    Cosplay competition

    Whether you are an experienced cosplayer or making your debut, this will be your chance to shine by embracing your favorite characters and showcasing your creativity. Expect to see a diverse range of costumes inspired by beloved video game characters, anime icons, and pop culture references.

  • India’s prominent gamers and music sensations set to light up College Rivals grand finale

    India’s prominent gamers and music sensations set to light up College Rivals grand finale

    Mumbai: The stage is set for an electrifying blend of Esports, lifestyle, and pop culture, as India’s top gamers prepare to join forces with acclaimed music sensations to headline the grand finale of College Rivals at Nesco, Mumbai on 3 March.

    Renowned esports personalities such as Naman Mathur (Mortal), Payal Dhare (PayalGaming), Tanmay Singh (ScoutOP), Aniket Sood (Kinganbru), Prishita Nair(MintyGal), Paras Singh (ParasOfficial), Jimesh Parmar (Jimmy Gaming) and Neha Gupta (Naira Gaming) will be part of the grand finale of India’s largest Esports talent hunt where they will meet and greet with attendees.

    They will be joined by notable music artists Seedhe Maut composed of Siddhant Sharma and Abhijay Negi, as well as Gaurav Pal aka Muhfaad, and Garv Taneja aka Char Diwari who will raise the roof with their live performances.

    Speaking about the fusion of the LAN Finale with music, Ampverse, India country head Ashwin Haryani stated, “This convergence of India’s leading gamers and music sensations marks a significant stride towards innovation and reflects our commitment to reshaping the Esports landscape in the country. By providing fans with the opportunity to interact with their gaming idols and savor the musical performances of distinguished artists, we aspire to craft an immersive experience that resonates with not only gaming enthusiasts but with everyone attending the event.”

    College Rivals, which is the inaugural intellectual property of Ampverse, Asia’s largest ecosystem of gaming communities and IPs, in collaboration with DMI Finance, is a pioneering initiative that has tapped into the immense talent pool within college campuses across the country.

    The ultimate showdown of College Rivals will feature 28 finalists who have emerged from a competitive pool of 92,000 participants hailing from colleges across the country who will compete individually across six titles on three different platforms including BGMI, Road to Valor, Valorant, Tekken 7, and FIFA 23.

    “I am thrilled to be a part of College Rivals’ grand finale, where the next generation of India’s Esports talent will emerge. This initiative serves as a pivotal stepping stone for aspiring gamers, offering them a comprehensive roadmap for a career in Esports—a path that was not as clearly defined when I began my journey in gaming. Through this platform, I hope to see gamers seize the opportunity and showcase their prowess on the big stage,” said Naman Mathur aka Mortal.

    According to data from Deloitte’s Digital Media Trends Fall Pulse Survey, 42 per cent of GenZ gamers listened to music other than gaming ones while playing, 34 per cent heard music in a game and then looked it up online to stream or buy, 22 per cent of the sample size shared music recommendations while gaming with other online gamers, and 11 per cent had shown the trend of attending live music concerts inside a gaming world venue.

    This deep connection between music and gaming will be brought to life by the one-of-a-kind experiential event which will also include arcade gaming zones, cosplay competition, racing simulators, food and beverage counters, chill lounges, and much more.

    “As artists, we are constantly inspired by creativity and passion, something that exists in plenty within the Esports community. It is an exciting opportunity to perform at this event that is pushing the boundaries by merging the talents of music and gaming together. We eagerly await to witness the exciting gaming action between these aspiring gamers and wish them the best of luck,” commented Gaurav Pal aka Muhfaad.

    This fusion of gaming and music promises an unforgettable experience for attendees, marking a significant moment in Indian Esports entertainment.

    Fans can avail their tickets for the grand finale on BookMyShow.

    For those who are unable to witness the action live, the grand finale will be streamed live on Youtube, Facebook Gaming, Twitch, Kick, Glance, JioGames, JioTV, Loco, and Rooter.