Category: Gaming

  • Global Esports & Santanu Hazarika collab to design an exclusive Valorant Championship Tour jersey

    Global Esports & Santanu Hazarika collab to design an exclusive Valorant Championship Tour jersey

    Mumbai: Breaking barriers between art and gaming, a leader in South Asia’s gaming scene, Global Esports (GE) and established multidisciplinary artist Santanu Hazarika have come together to design a one-of-its-kind jersey for GE’s Valorant Championship Tour (VCT) roster. This exclusive limited-edition jersey drop is set to mark a digital renaissance in the dynamic Indian art and gaming landscapes.

    The collaboration between the esports organisation and the artist is an endeavour to break the norms and reinvent the idea of how an esports jersey should look. It showcases Santanu elevating the typical plain, functional ‘team uniform’ for GE’s VCT squad by adding a distinct style quotient to it. The new jersey design perfectly embodies the convergence of art and the esports revolution of India.

    Global Esports CEO and founder Rushindra Sinha mentioned, “Our jersey design has been based on our brand colours for the last decade. Generally, jerseys are looked at from the perspective of it being a uniform, and no one has really thought about disrupting it. However, we wanted to do something different. We wanted it to be a work of art while also looking at adding an element of fashion. That’s where Santanu stepped in to add his unique layer of art.”

    He further added, “What makes this collaboration even more exciting is that this is perhaps an opportune way to own an exclusive Santanu Hazarika artwork. I believe this adds an evolutionary value to our jerseys!”

    For designing the jersey, Santanu primarily drew inspiration from the ‘GE Lion’ depicted in Global Esports’ VCT Player Card. The ‘GE Lion’ has now been transformed into a visceral, sublime and surreal form of clothing piece in the three GE colours, reflecting the artist’s signature style. Furthermore, the jersey is representative of the team reinventing their gameplay as well as their ethos, vision and victory.

    Commenting on the collaboration, Santanu Hazarika said, “I have always been inspired by gaming as an artist since I was a child. And I am a gamer myself! I instantly connected with the GE team as we both have a common ground when it comes to pop culture and gaming. They enabled me to explore a whole new world of how big esports is, which helped me incorporate elements of gaming, fashion and art together for a jersey different from anything else the esports world has ever seen.”

    The specially created jersey is a testimony to GE’s commitment to pushing the envelope across diverse aspects of gaming and building an enduring esports legacy on the world stage. The limited edition jerseys are priced at Rs 1299/- and are available for purchase at https://gefighting.com/.

  • Honor of Kings is the world’s most-played mobile MOBA with 100 million daily players

    Honor of Kings is the world’s most-played mobile MOBA with 100 million daily players

    Mumbai: As per the recent development, Honor of Kings, one of the world’s highest-grossing and most popular Multiplayer Online Battle Arena (MOBA) games will potentially be launched soon in India as part of its phased global release.

    The official Instagram handle of Clash of Titans (which is the Indian version of Arena of Valor – the international adaption of Honor of Kings), published by Actoz Singapore, has been rebranded as Honor of Kings India and has posted this announcement on their page.

     

     

    Here are some key information and statistics about the game:

    – Honor of Kings is the world’s most-played mobile MOBA with 100 million daily players.

    – Honor of Kings will be part of the Esports World Cup in Riyadh, Saudi Arabia with a $3 million prize pool to 12 competing teams.

    – Sensor Tower store intelligence data shows that in February 2024, Tencent’s “Honor of Kings” attracted US$248 million in the global App Store and Google Play, ranking first in the global mobile game best-selling list.

    – Esports serves as a central strategy for Honor of Kings with the game’s developers organizing tailored local and global tournaments across various regions with lucrative prize pools.

    In regards to the potential launch of one of the biggest MOBA games in the world in India, please find below the reactions of the Esports industry stakeholders:

    8Bit Creatives and co-founder of S8UL  founder & CEO Animesh Agarwal:

    “The release of Honor of Kings in India can be a game-changer for the country’s mobile gaming market. With its massive player base and global popularity, the game’s potential entry into India will attract a new segment of players and drive growth within the MOBA gaming community. The entire industry is anticipating the game’s official launch.”

    Esports Federation of India director &  Asian Esports Federation (AESF) vice president Lokesh Suji:

    “The introduction of Honor of Kings to the Indian video gaming landscape can play a crucial role in catalyzing the growth of Esports in our nation. With the game well renowned for placing a strong emphasis on Esports tournaments with lucrative prize pools, we anticipate a surge in competitive gaming in the country. Its release will also elevate the competition within the MOBA genre in India which will contribute to creating a sustainable Esports ecosystem based on multiple games. We are eager to witness the positive impact of the game on the country’s Esports community.”

    Mrinmoy Lakhar a.k.a. 8Bit_Beg4Mercy, a prominent gamer of S8UL:

    “Honor of Kings marking its official launch in India will provide our Esports players with the opportunity to enhance their gameplay by competing against their international counterparts. With the game having laid out a well-structured roadmap for other regions, we hope that the Indian market will be prioritized in a similar fashion to grant our players ample opportunities to showcase their skills. Concurrently, gaming creators will find a fresh canvas in Honor of Kings. By curating unique content, creators will be able to cater to the game’s passionate audience and expand the reach of gaming in the nation.”

    Rohit Agarwal, founder & director, Alpha Zegus, the next-gen marketing agency specializing in the domains of gaming & lifestyle:

    “One of the biggest mobile MOBA games ever, Honor of Kings very recently made its entry into the (MENA) region, and its entry in India is going to be very warmly welcomed, considering India loves MOBA. It’s going to go head-on with the likes of BGMI, which is currently the biggest MOBA game in India, and that would be quite interesting to watch. But I’m glad that the players as well as the audience will have more MOBA titles to try apart from BGMI, and if all goes well, our country might be represented at the Riyadh Esports World Cup. Fingers crossed that there are no pushbacks from the government on any compliances.”

  • Hitwicket partners with Harsha Bhogle for innovative cricket gaming experiences worldwide

    Hitwicket partners with Harsha Bhogle for innovative cricket gaming experiences worldwide

    Mumbai: Strategy-driven cricket gaming startup, Hitwicket partners with iconic cricket commentator Harsha Bhogle to enhance the cricket gaming experience of fans worldwide. Harsha Bhogle will play the role of a strategic investor and infuse his expert insights to craft first-of-its-kind cricket content with Hitwicket, merging his extensive cricketing knowledge with the virtual world of mobile gaming. With over five million downloads globally, Hitwicket is a virtual world where every user plays the role of an owner, coach, and captain of a cricket team, ensuring enduring engagement. Harsha Bhogle’s involvement is expected to enhance Hitwicket’s global outreach to 50 million downloads within the next two years.

    Harsha Bhogle is a renowned figure in the global cricket broadcasting industry with over 40 years of experience as a cricket commentator. His extensive knowledge and passion for the game have solidified his status as “The Voice of Cricket”. Hitwicket’s vision of revolutionizing mobile cricket gaming and its potential to enhance the sport in new markets around the world led to Harsha’s involvement with the brand. Hitwicket aims to leverage Harsha’s unparalleled cricketing expertise to co-create unique gaming experiences for cricket fans around the world.

    Hitwicket has evolved over the years introducing new segments through technology gaining recognition for developing a game that strikes a perfect balance between simplicity and depth. On average an Indian gamer spends 3.4 hours per week on mid-core games, while Hitwicket’s users spend 4.9 hours per week on the app, showcasing its strong appeal to cricket enthusiasts worldwide. 19 per cent of Hitwicket’s user base is women, one of the highest for any sports game, and its interface and gameplay cater to ages 10 to 60 making it simple to play. Hitwicket is played in 109 countries around the world with India, Australia, UK, and USA being the top four markets. Cricket is slowly gaining recognition in the USA with Major League Cricket and the country will also be hosting the upcoming T20 Cricket World Cup in June 2024. Notable franchise owners like Satya Nadella, Shah Rukh Khan, and Mukesh Ambani are among those backing the sport’s growth in the region. Hitwicket has managed to create a gateway for American audiences to understand the sport as they have grown 2X in the last three months in the market, with 40 per cent of the users experiencing cricket for the very first time with Hitwicket.

    Commenting on the investment, Harsha Bhogle stated, “I’m thrilled to join Hitwicket as an investor and contribute to the evolution of mobile cricket gaming. Hitwicket’s innovative approach and commitment to delivering an immersive gaming experience make it a standout player in the industry. Hitwicket’s potential to build a global gaming franchise is truly inspiring. I’m looking forward to Hitwicket’s potential to be the Made in India cricket game that unites India with the rest of the world and elevates the country’s profile in mobile cricket gaming. Its global promise signifies that a game from India can indeed touch the world.”

    Hitwicket co-founders Keerti Singh and Kashyap Reddy, expressed their excitement about Mr. Bhogle’s involvement, stating, “We are thrilled to have Mr. Bhogle on board. His extensive experience, insights into cricket, and passion for the game will be invaluable assets for us. Having met Mr. Bhogle last month and discussed the vision and potential of Hitwicket, we are even more excited to have him join us as an investor. With Mr. Bhogle’s guidance, we are confident that Hitwicket will continue to scale new heights and establish itself as a global leader in the gaming industry.”

    As Hitwicket continues its exciting journey, the company remains committed to shaping the future of mobile gaming as a leading cricket brand from India, engaging users worldwide. In a landscape dominated by international titles, Hitwicket stands out as a unique Indian game, recognized for its innovation and immersive gameplay experience. It is well-positioned to become the first Made in India game for India and the world, captivating sports enthusiasts from both domestic and global markets.

  • Cricket.com unveils ‘Asli Fantasy’

    Cricket.com unveils ‘Asli Fantasy’

    Mumbai: Cricket.com, a platform for cricket news, updates, analytics and videos announced the introduction of ‘Asli Fantasy’ to its mobile application. This latest addition brings back the original and highly competitive format of cricket fantasy, promising users an unparalleled experience of their favorite sport.

    Responding to a huge demand from its users, Cricket.com is proud to reintroduce the ‘Asli Fantasy’ format, known for its high competitiveness and thrill. In this format, teams are locked in one hour before the commencement of the match, elevating the anticipation and strategic element for participants. ‘Asli Fantasy’ allows users to curate their teams, devise strategies, and play against peers in a competitive environment. Seasoned fantasy players can choose to play from the three contest types – rumble, head to head and winner takes all available on the app. The app also offers a ‘Criclytics Team’ where users can choose from four different fantasy teams generated by  Cricket.com’s proprietary AI engine.

    “Our decision to reintroduce ‘Asli Fantasy’ stems from the commitment to meet the evolving needs of our users and remaining relevant amidst shifting consumption patterns. With a user-friendly interface, we are excited to see our platform’s foray into another revenue stream.” said SVP- business strategy head digital works Siddharth Sharma.

    In conjunction with the launch of ‘Asli Fantasy,’ Cricket.com is unveiling a set of brand films that capture the essence of using one’s skills and knowledge of cricket to make fantasy teams on cricket.com. This film underscores the expertise and passion for cricket integral for success on the fantasy cricket experience offered by Cricket.com. The films went live on major OTT, OLV and social channels.

  • ESFI opens registrations for National Esports Championships 2024

    ESFI opens registrations for National Esports Championships 2024

    Mumbai: Esports Federation of India (ESFI) has opened the registrations for the highly anticipated National Esports Championships (NESC) 2024, marking the start of the journey towards the 16th World Esports Championships (WEC) which will take place in Riyadh, Saudi Arabia.

    Organized by the International Esports Federation (IESF), the WEC 2024 will witness a total of 609 teams representing their countries across five game titles – Counter Strike 2 (Open and Female), Dota2, eFootball™ series, Mobile Legends: Bang Bang (Open and Female), and PUBG MOBILE. The prestigious tournament will kick off on November 11 and feature a whopping prize pool of $1 million prize pool being distributed among the top eight teams in each game title and category for the first time.

    The NESC 2024 will provide a platform for players across India to demonstrate their prowess in DOTA 2 (Open), eFootball (Open), and Counter-Strike 2 in the open and female categories. The winners will advance to the regional qualifiers where they will compete against other Asian countries to secure their berth for the global finals of the WEC 2024.

    Commenting on the commencement of the NESC 2024, Esports Federation of India president Vinod Tiwari stated, “After a historic 2023, where India made its debut at the Asian Games 2022, we are excited to embark on a new year of opportunities with the NESC 2024. Last year, we hosted the country’s inaugural female CS:GO qualifiers, where the winning team made it all the way to the Asian qualifiers. This time, we anticipate even greater achievements from our country’s talented female athletes. Overall, we are looking forward to witnessing the talent and passion of all Esports players throughout the qualifiers.”

    One of the country’s top sports & Esports communication agencies, Artsmith-Concepts & Visions, will continue its support to the Esports Federation of India as its official communication partner.

    The registrations for NESC 2023 are now open and will continue until 15 April. All details about the registrations will be available on ESFI’s discord server – https://discord.gg/esfi

    The online qualifiers will kick off from 18 April and will be played in a double-elimination format. The exciting action from the Championships will be streamed live on ESFI’s official YouTube and Facebook pages.

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  • Revenant Esports signs Punkk for BGMI esports lineup ahead of Rs two crore tournament

    Revenant Esports signs Punkk for BGMI esports lineup ahead of Rs two crore tournament

    Mumbai: Revenant Esports, an esports organisation has announced a new edition to its Battlegrounds Mobile India Esports lineup. Ashutosh “Punkk” Singh, the 21-year-old hailing from Chirawa, Rajasthan, is the newest addition to the team ahead of the anticipated BGMI India Series (BGIS), Krafton’s Rs 2,00,00,000 prize pool esports tournament.

    At Revenant, Punkk joins longtime former allies Sensei and Fierce. Having played with them for nearly two years back from 2020 to 2022, he has an understanding of the team’s playstyle while bringing in experience from his recent stints at Reckoning Esports and Velocity Gaming.

    Furthermore, having played with Sensei, who currently serves as the IGL for Revenant Esports, for such a long time, Punk will be able to naturally assimilate into the team, ahead of the crucial The Grind phase of the BGMI India Series.

    Having previously served as an IGL himself, he will be able to assist Sensei in crucial situations in-game. Punk also brings an aggressive playstyle to the team and his gun-power, for which he is widely renowned, will help the team pick up the finishes which are very important in the new points system for BGMI Esports.

    Commenting on his reunion with former teammates and joining Revenant Esports, Punk remarked, “I am very excited to be a part of Revenant Esports and reunite with my old friends Sensei and Fierce. I think all of us have a deep understanding of our respective play styles in the game. With our collective experience and synergy, combined with the prowess of Aquanox and Blaze, we will be able to leave a strong mark on the tournament.”

    Revenant Esports’ BGMI Esports lineup is one of the most formidable in the country. The team has previously finished second in the Skyesports Championship 5.0 including a fifth place finish at the India-Korea Invitational in Delhi. A trophy, however, has alluded the team which they are looking to change with the addition of Punkk. The new lineup ahead of the BGIS is as follows:

    •    Deepak “Sensei” Negi
    •    Punkk
    •    Harsh “Aquanox” Rao
    •    Hamze “Blaze” Khozema Hyderabadwala
    •    Ritesh “Fierce” Nawandar

    Revenant Esports founder and CEO  Rohit Jagasia added, “We are delighted to welcome Punkk to the Revenant family. His familiarity with our team dynamics and exceptional skills make him an invaluable asset as we gear up for the BGMI India Series.”

    Revenant Esports’ BGMI lineup will be seen in action at The Grind stage of the BGIS 2024. As one of the country’s top esports organisations, the team has received a direct invite into this stage and will be competing for a spot in the BGIS 2024 Main Event. The Grind is being held online and all players will be competing in the tournament from Revenant’s state-of-the-art boot camp in Mumbai, India.

  • Skyesports Masters 2024 India Qualifier gets underway

    Skyesports Masters 2024 India Qualifier gets underway

    Mumbai: Skyesports, an esports tournament organiser, is set to host the Skyesports Masters 2024 India Qualifier from 28 to 31 March. Eight of the country’s best teams will be competing for the title and a slot in the Skyesports Masters Main Event. The prestigious main event of the tournament will see teams from Europe and India, competing for a share of the $350,000 prize pool.

    Here’s everything you need to know about the Skyesports Masters India Qualifier.

    Eight teams will be competing in the closed qualifier. Six of these have been directly invited while two have made it through the open qualifier.

     .  2ez Gaming

     .  Carvinal Gaming

     .  Gods Reign

     .  Grayfox Esports

     .  Marcus Gaming

     .  True Rippers

     Crescent

     .  Frag Theory

    Coming into the tournament, Gods Reign is one of the favourites to win, having previously won the India Qualifier for the Skyesports Grand Slam. The team also secured an impressive second-place finish at the Skyesports Grand Slam Main Event in Pune earlier this month. However, with a formidable lineup from the other teams, including a newly-signed roster from Carnival Gaming, the India Qualifier is set to feature intense Counter-Strike 2 esports action.

    The eight teams will lock horns in a double-elimination bracket, with the winner advancing to the Skyesports Masters Main Event. All matches will be live-streamed on the Skyespors YouTube and Twitch channels.

    The India champion from the Qualifier will face Aurora Gaming, BIG, ENCE, Ninjas In Pyjamas, OG, Forze Esports, and BetBoom Team in the Skyesports Masters Main Event. Scheduled to take place from April 8 to 14, the eight teams will be fighting for a share of the $350,000 prize pool.

    Skyesports, headquartered in Chennai, has been on an aggressive international expansion strategy. The Skyesports Masters is the second event in Skyesports’ 2024 Counter-Strike 2 esports roadmap which features a total prize pool of $1 million. 

  • What initiatives can fantasy gaming platforms take to promote inclusivity and diversity within their fan communities?

    What initiatives can fantasy gaming platforms take to promote inclusivity and diversity within their fan communities?

    Mumbai: Diversity and inclusion are not merely catchphrases in the vast virtual world of games; they are key factors influencing it. Diversity encompasses a range of human experiences that include gender, colour, culture, and other aspects beyond narratives and characters. Furthermore, by ensuring inclusivity, gaming spaces are made accessible and open to everyone. Thus, the substantial impact of diversity and inclusion on gaming extends to improving game quality and originality while also increasing player pleasure, engagement, and loyalty.

    The goal of creating immersive environments that honour diversity becomes increasingly important as we venture deeper into the domain of fantasy games. Thus, in order to develop immersive worlds that embrace diversity and inclusivity as well as enhance both the gaming experience and the lively communities that inhabit these digital domains, exploring initiatives becomes imperative. According to Mordor Intelligence, with a projected size of $32.75 billion in 2024 and a projected growth rate of 13.83% during the forecast period (2024–2029), the fantasy sports market is predicted to reach $62.58 billion by 2029.

    Here’s a look at the initiatives that can be undertaken to promote inclusivity and diversity within these virtual worlds-

    Know your audience: Finding out who your audience is and what they want is the first step towards promoting diversity and inclusion in the gaming sector. The gaming industry is a complex and dynamic sector that attracts gamers of all ages, genders, races, cultures, talents, tastes, and expectations. You can learn a lot about the requirements, goals, and challenges of your audience by using analytics, feedback, surveys, and research. Equipped with this understanding, you can tailor your games to suit their tastes. Furthermore, you can employ this data as a tool to find and address any biases or gaps in the accessibility, representation, and involvement of your diverse audience.

    Engage and retain a diverse workforce: Seeking and retaining a diverse workforce is the second essential step in improving diversity and inclusion in the gaming industry. The majority of professionals in the field today are white, male, and cisgender, which unintentionally limits the range of viewpoints, creativity, and innovation. Thus, prioritizing the hiring and retention of diverse talent allows for access to a wealth of knowledge, perspectives, and experiences from people with different backgrounds, identities, and specializations. This strategic approach not only benefits the sector but also fosters a more welcoming and encouraging workplace where each team member truly feels appreciated and empowered. Achieving this requires creating transparent and fair recruitment, promotion, and remuneration rules, as well as providing important training, mentorship, and networking opportunities for the diverse members of the staff.

    Collaborate and co-create: In order to promote diversity and inclusion in the game industry, co-creation and cooperation are the third and most important stages. Understanding how the gaming industry interacts with other industries, communities, and sectors is essential given how interconnected the industry is. Through proactive involvement with various stakeholders, including academics, media, civil society, and government, one can effectively leverage a wide array of resources, knowledge, and power to advance the cause of diversity and inclusion in the game industry. In addition, including your audience in the stages of game design, development, and testing guarantees that your creations are in line with their tastes and demands. It also fosters a collaborative environment where their input is respected and taken into consideration.

    Educate and advocate: The fourth integral measure to advance diversity and inclusion in the game industry entails an active commitment to education and advocacy. Recognising that the gaming industry is not a passive entity but a potent force shaping and being shaped by culture, society, and politics, it becomes imperative to champion diversity and inclusion. Through robust education and advocacy efforts within the industry, one can elevate awareness, challenge prevailing stereotypes, and instigate transformative change among peers, partners, and consumers. Additionally, there is an opportunity to champion and amplify the voices and narratives of marginalized groups within the game industry, including women, people of colour, LGBTQ+ individuals, those with disabilities, and individuals hailing from low-income or underrepresented regions.

    Embracing Diversity for a Brighter Future!

    In the ever-expanding landscape of fantasy gaming, the journey towards inclusivity and diversity is a collective effort. By implementing these initiatives, fantasy gaming platforms can transcend virtual boundaries and create communities that are reflective of the diverse world we inhabit. Together, developers, players, and enthusiasts can build a gaming ecosystem that embraces everyone, ensuring that the magic of fantasy gaming is truly for all.

    The author of the article is Super4 founder Rohit Bansal.

  • Games24x7 welcomes Rinku Singh and Yashasvi Jaiswal to My11Circle family

    Games24x7 welcomes Rinku Singh and Yashasvi Jaiswal to My11Circle family

    Mumbai: Games24x7, India’s most user-centric, scientific, and innovative online skill-gaming platform, onboards cricket prodigies Rinku Singh and Yashasvi Jaiswal as new brand ambassadors for My11Circle, a leading fantasy sports platform. The dynamic duo will join My11Circle’s family of sporting talent ahead of the upcoming cricket season and will be featured in the platform’s major brand campaigns. With the emerging talent’s significant fan following, My11Circle hopes to strike a chord with both longtime enthusiasts and fresh fans of the sport, offering patrons the chance to witness their beloved players featured prominently in the platform’s campaigns.

    Rinku Singh, renowned for his powerful hitting and ability to turn the game in a matter of overs, and Yashasvi Jaiswal, known for his elegant stroke play and remarkable consistency, bring a unique blend of talent and charisma to My11Circle’s ambassador roster. With an expanded family of cricketing sensations like Saurav Ganguly, Shubman Gill, Arshdeep Singh, Mohammed Siraj, Ruturaj Gaikwad, alongside recent additions Rinku Singh and Yashasvi Jaiswal, My11Circle stands ready to captivate cricket fans nationwide.

    Commenting on the collaboration, Games24x7 COO Saroj Panigrahi said, “We are excited to extend a warm welcome to Rinku Singh and Yashasvi Jaiswal, the newest members of our My11Circle family. Their addition not only brings immense talent but also a shared passion for cricket that resonates deeply with fans across the nation. Beyond their remarkable on-field performances, it’s their ability to forge connections with fans that truly sets them apart. This partnership reflects our steadfast commitment to fostering a community where fans can immerse themselves in the game they love, blending skill with sheer excitement. Together, we’re creating an inclusive platform that celebrates the spirit of cricket and brings fans closer to the heart of the action.”

    Rinku Singh, known for his explosive batting and remarkable performances, expressed his excitement about the partnership, saying, “Joining hands with My11Circle and becoming part of their star-studded ambassador line-up is a fantastic opportunity. The platform resonates with the passion and energy of cricket fans, providing them with a unique and immersive gaming experience. I am looking forward to being  part of My11Circle’s journey in bringing fans closer to the sport they love.”

    Yashasvi Jaiswal, a rising star in Indian cricket known for his impressive skills, also shared his excitement about the collaboration. He said, “Fantasy sports have added a new dimension to the game, engaging passionate followers of the sport, and I am thrilled to be a part of My11Circle’s journey. As a cricketer, I understand the importance of strategy and skill, and My11Circle offers unique experiences for players with different playing styles creating the perfect space for gamers to leverage their personal strengths. I look forward to collaborating with the brand to create memorable experiences for cricket enthusiasts across the country.”

    As cricket fans across the nation gear up for an action-packed cricket season, they can expect a host of exciting contests, engaging content, and exclusive opportunities to showcase their knowledge and skills on My11Circle, providing them with an unparalleled gaming experience where every match offers an opportunity to engage, entertain, and win big.

  • Tarak Mehta Ka Ooltah Chashma plans to launch 18 new games in 2024

    Tarak Mehta Ka Ooltah Chashma plans to launch 18 new games in 2024

    Mumbai: Neela MediaTech, the gaming arm of the beloved show Taarak Mehta Ka Ooltah Chashmah (TMKOC), is focusing on developing innovative mobile games with the aim of making a significant impact in the gaming industry and plans to launch 18 games this year by December 2024. The fan-based gaming platform will witness more games based on the popular characters of the show with an aim to attract 20 million plus monthly active users and two million plus daily active users by year-end.

    The show which has a 60 million plus audience base will now tap into the booming Indian and international mobile gaming market with an aim to leverage the massive TMKOC fanbase. With six million plus active users, Neela MediaTech has already launched seven games and are planning to launch 11 more games.

    Late last year, Neela Films, the production house of the show, Tarak Mehta Ka Ooltah Chashma announced their diversification in the gaming, animation, and edutainment space. This move signifies a bold leap having invested Rs 24 crore in Neela MediaTech Pvt Ltd. With their diverse game portfolio and established brand loyalty, TMKOC is poised to become a major force in the mobile gaming landscape.

    The new games will be based on the much loved characters from the show including  Jethalal, Babita, Popatlal, Madhavi, Bhide and Goli who have been innovatively woven into the games like TMKOC Ludo, Simulation Gada Electronics, Simulation Madhavi Farms, Save Babita Save, Hungry Goli, Popatlal ki Shadi among others. The games will be available across all the platforms Google Playstore, Apple App store, Fire TV, MI Platform, Huawei and many more.

    The company recently launched Run Jetha Run, Bhide Scooter Race, Match Pool 2048, Popat Shortcut Race, Jump Bhide Jump, Taarak Fruit Match and have already boasted a following of 6 million active users in a short span of time. The IP has a strong and loyal following for the show aired on Sony Sab and recently completed 4000 episodes over the last  15 years.

    “Our vision is to blend the charm of TMKOC’s characters with innovative gaming experiences, aiming to captivate not only our existing fan base but also new audiences globally. This is more than a business expansion; it’s about creating a virtual playground where millions can find joy, adventure, and a sense of community. As we gear up to launch our diverse range of games, we’re not just promising fun; we’re inviting players to become part of a story that continues to unfold, making them active participants in the TMKOC saga. With the support of our fans and the hard work of our team, we’re set to make a mark on the global gaming stage.” said Harjeet Chhabra; who is leading this initiative along with the creator of the show, Asit Kumarr Modi.