ITV

Category: eNews

  • InfoComm India summit’s headlining speakers to discuss smart cities, cyber security

    InfoComm India summit’s headlining speakers to discuss smart cities, cyber security

    MUMBAI: InfoComm International, the trade association representing the commercial audiovisual industry worldwide, has announced the summit program for InfoComm India, set for Sept. 12-14, 2016 at the Bombay Exhibition Centre, in Mumbai. The InfoComm India Summit’s three days of sessions will focus on key issues in the pro-AV industry, with headlining speakers talking smart-city design and planning and cyber security.

    Marking its fourth year, InfoComm India 2016 will feature an exhibition of more than 200 leading pro-AV companies, as well as the InfoComm India Summit where experts share emerging trends and in-depth market insights.

    Dr. Uma Maheswaran, CEO of SurbanaJurong Consultants (South Asia and Middle East), will discuss the challenges India faces with its smart-city mission. SurbanaJurong Consultantshas worked on consulting, design/build, and facilities management projects in 229 cities spanning 47 countries and completed 72 projects across 11 states in India. The firm is also involved in the master-planning of Andhra Pradesh’s New Capital City. Dr.Maheswaran’s session is a chance for attendees to learn how this development could potentially be a model for other smart cities.

    Dr. Madan Oberoi, Director for Cyber Innovation and Outreach at the INTERPOL Global Complex for Innovation in Singapore, will speak on the need for recalibrating the law enforcement strategy to counter evolving cyber threats.With digital and information technology playing an increasingly important role in business, India, host to some of the world’s biggest IT service companies, is seen as a growth frontier in a perilous online environment. India’s vulnerability to cybercrimes has attracted both the public and private sector to take a hard look at implementing policies, laws and learn from global best practices to keep “Digital India” safe and secured.

    The Summit program provides a forum for AV professionals to update their knowledge on the latest technology and market trends, from designing for visual environments to understanding the impact of the Internet of Things. To help institutional end-users better understand how AV technology can help their businesses, the program also features sessions designed specifically for the IT, education, defense and live-events industries.

    “InfoComm India is the only event in India that brings together all the key stakeholders in the AV market — global manufacturers, their channel partners, and institutional end-users from the entire spectrum of industries that can benefit from AV technology,” said Richard Tan, Executive Director of InfoCommAsia, which produces the InfoComm India show. “We’re pleased to welcome so many renowned speakers from all over the world to lead our sessions andshare their knowledge and experience.”

    Asia Pacific comprises 36.5 percent of the global professional audiovisual market, according to InfoComm’s2014 Market Definition and Strategy Study. The World Bank is forecasting India’s economy to grow 7.5 percent in 2016. With increased growth in the years to follow, India’s economy is the peak of the world’s fastest-growing economies.

    “India presents an immense opportunity to develop an incomparable pro-AV and information communications technology infrastructure for decades to come,” said David Labuskes, CTS®, CAE, RCDD, Executive Director and CEO, InfoComm International. “In the last few years, InfoComm has taken big steps to support the AV industry in the Asia-Pacific market as we’ve seen the economy surge. InfoComm now has many resources in the region, including association staff, live courses, roundtable events, CTS exams and more.”

    During InfoComm India, attendees can visit the InfoComm booth for in-person, one-on-one professional development consultations. At the end of the consultation, participants will receive a tailored plan of training opportunities not only from InfoComm, but also from others sources inside and outside the AV industry, including courses devoted to information technology and networking, as well as business management. Many of the education sources that are part of InfoComm’s offering deliver free and low-cost training.

    In addition, the Women of InfoComm Network (WIN) council will hold its first event in India on Sept. 13 during InfoComm India. WIN provides women with a supportive environment to discuss their profession and educational resources to help advance their skills. The event will include prominent women within the AV industry discussing their experiences.

    “The Indian AV market is growing very fast, yet there are very few women in technical and senior management positions,” said Betsy Jaffe, WIN Staff Liaisonand Senior Vice President of Member Services, InfoComm International. “WIN will be working in India to encourage women to join the AV workforce; and for women in the industry, we’ll provide resources and support to help them succeed in their careers.”

  • InfoComm India summit’s headlining speakers to discuss smart cities, cyber security

    InfoComm India summit’s headlining speakers to discuss smart cities, cyber security

    MUMBAI: InfoComm International, the trade association representing the commercial audiovisual industry worldwide, has announced the summit program for InfoComm India, set for Sept. 12-14, 2016 at the Bombay Exhibition Centre, in Mumbai. The InfoComm India Summit’s three days of sessions will focus on key issues in the pro-AV industry, with headlining speakers talking smart-city design and planning and cyber security.

    Marking its fourth year, InfoComm India 2016 will feature an exhibition of more than 200 leading pro-AV companies, as well as the InfoComm India Summit where experts share emerging trends and in-depth market insights.

    Dr. Uma Maheswaran, CEO of SurbanaJurong Consultants (South Asia and Middle East), will discuss the challenges India faces with its smart-city mission. SurbanaJurong Consultantshas worked on consulting, design/build, and facilities management projects in 229 cities spanning 47 countries and completed 72 projects across 11 states in India. The firm is also involved in the master-planning of Andhra Pradesh’s New Capital City. Dr.Maheswaran’s session is a chance for attendees to learn how this development could potentially be a model for other smart cities.

    Dr. Madan Oberoi, Director for Cyber Innovation and Outreach at the INTERPOL Global Complex for Innovation in Singapore, will speak on the need for recalibrating the law enforcement strategy to counter evolving cyber threats.With digital and information technology playing an increasingly important role in business, India, host to some of the world’s biggest IT service companies, is seen as a growth frontier in a perilous online environment. India’s vulnerability to cybercrimes has attracted both the public and private sector to take a hard look at implementing policies, laws and learn from global best practices to keep “Digital India” safe and secured.

    The Summit program provides a forum for AV professionals to update their knowledge on the latest technology and market trends, from designing for visual environments to understanding the impact of the Internet of Things. To help institutional end-users better understand how AV technology can help their businesses, the program also features sessions designed specifically for the IT, education, defense and live-events industries.

    “InfoComm India is the only event in India that brings together all the key stakeholders in the AV market — global manufacturers, their channel partners, and institutional end-users from the entire spectrum of industries that can benefit from AV technology,” said Richard Tan, Executive Director of InfoCommAsia, which produces the InfoComm India show. “We’re pleased to welcome so many renowned speakers from all over the world to lead our sessions andshare their knowledge and experience.”

    Asia Pacific comprises 36.5 percent of the global professional audiovisual market, according to InfoComm’s2014 Market Definition and Strategy Study. The World Bank is forecasting India’s economy to grow 7.5 percent in 2016. With increased growth in the years to follow, India’s economy is the peak of the world’s fastest-growing economies.

    “India presents an immense opportunity to develop an incomparable pro-AV and information communications technology infrastructure for decades to come,” said David Labuskes, CTS®, CAE, RCDD, Executive Director and CEO, InfoComm International. “In the last few years, InfoComm has taken big steps to support the AV industry in the Asia-Pacific market as we’ve seen the economy surge. InfoComm now has many resources in the region, including association staff, live courses, roundtable events, CTS exams and more.”

    During InfoComm India, attendees can visit the InfoComm booth for in-person, one-on-one professional development consultations. At the end of the consultation, participants will receive a tailored plan of training opportunities not only from InfoComm, but also from others sources inside and outside the AV industry, including courses devoted to information technology and networking, as well as business management. Many of the education sources that are part of InfoComm’s offering deliver free and low-cost training.

    In addition, the Women of InfoComm Network (WIN) council will hold its first event in India on Sept. 13 during InfoComm India. WIN provides women with a supportive environment to discuss their profession and educational resources to help advance their skills. The event will include prominent women within the AV industry discussing their experiences.

    “The Indian AV market is growing very fast, yet there are very few women in technical and senior management positions,” said Betsy Jaffe, WIN Staff Liaisonand Senior Vice President of Member Services, InfoComm International. “WIN will be working in India to encourage women to join the AV workforce; and for women in the industry, we’ll provide resources and support to help them succeed in their careers.”

  • Intex Partners with Reliance Jio

    Intex Partners with Reliance Jio

    MUMBAI: Intex technologies has announced its partnership with Reliance Jio to make 4G accessible to the ever growing base of digital consumers. With this collaboration, Intex consumers will be able to access an exclusive preview of the Reliance Jio 4G services for a period of 90 days, absolutely free. Under the terms of the Jio Preview Offer, consumers who purchase Intex 4G smartphones will get a Reliance Jio 4G SIM with complementary access to unlimited HD Voice & Video calling, unlimited SMS, unlimited High-Speed Data services, and access to Jio Apps.

    Commenting on the partnership, Gurbinder Sodhi, Head LFR and Operator business, Intex Technologies, said, “Intex Technologies has led from the front in democratizing smartphones in India by making them accessible to consumers across the country. With the advent of the 4G revolution, Intex has one of the largest 4G portfolio of devices with compelling features and great prices. Through this partnership with Reliance Jio, we aim to bring to our consumers a truly differentiated 4G experience.”

  • Intex Partners with Reliance Jio

    Intex Partners with Reliance Jio

    MUMBAI: Intex technologies has announced its partnership with Reliance Jio to make 4G accessible to the ever growing base of digital consumers. With this collaboration, Intex consumers will be able to access an exclusive preview of the Reliance Jio 4G services for a period of 90 days, absolutely free. Under the terms of the Jio Preview Offer, consumers who purchase Intex 4G smartphones will get a Reliance Jio 4G SIM with complementary access to unlimited HD Voice & Video calling, unlimited SMS, unlimited High-Speed Data services, and access to Jio Apps.

    Commenting on the partnership, Gurbinder Sodhi, Head LFR and Operator business, Intex Technologies, said, “Intex Technologies has led from the front in democratizing smartphones in India by making them accessible to consumers across the country. With the advent of the 4G revolution, Intex has one of the largest 4G portfolio of devices with compelling features and great prices. Through this partnership with Reliance Jio, we aim to bring to our consumers a truly differentiated 4G experience.”

  • GoDaddy is title sponsor of ‘World Hosting Day’ India 2016

    GoDaddy is title sponsor of ‘World Hosting Day’ India 2016

    MUMBAI: Cloud platform GoDaddy dedicated to small, independent ventures, today announced its title sponsorship for the upcoming WHD.india 2016, the largest independent hosting and cloud services conference in India. The conference will take place at the Ritz-Carlton, Bangalore on Wednesday, September 28, 2016and expects over 500 resellers, web developers, designers, domain investors and cloud services vendors. In addition to being the title sponsor of WHD.india for the fourth year running, GoDaddy will lead conversations on building and enabling a robust ecosystem of web developers, designers and resellers to serve the growing needs of India’s 51 million strong SMB market. At WHD.india 2016, GoDaddy will also announce a selection of new products and services for web professionals.

    Rajiv Sodhi, Vice President and Managing Director, GoDaddy, India and Australia, said, “India’s growing ecosystem of Resellers, web designers and developers play a pivotal role in helping the country’s next wave of small businesses to get online and in building an effective digital presence. GoDaddy is committed to helping web professionals and their customers succeed online. As always, we are delighted to be a part of WHD.india 2016 and look forward to sharing insights and gaining invaluable feedback from the web professional community.”

    GoDaddy offers a suite of online products for small businesses in India. GoDaddy combines its products with award-winning customer care to help empower small business owners, and entrepreneurs in India, to easily start, confidently grow and successfully run their own ventures. This includes finding the perfect domain name, website creation and hosting, online marketing, and productivity tools.

    World Hosting Days is the world’s largest series of events for the hosting and cloud service market. The first event of this series took place in Germany more than 10 years ago. The huge success of the conference’s concept and its reception throughout the industry helped to establish a series of events in all parts of the world.

    The annual WHD.global in Germany remains the biggest and most important global gathering with thousands of attendees from 85 countries. A road show through different European technology hubs and events in the United States and Asia complement the WHD family.

    The WHD concept gathers leading experts and knowledge from the hosting and cloud industry in order to provide a professional atmosphere for high-value networking, conducting business and learning about the latest solutions and services. Each event consists of three pillars: a conference with keynotes and sessions, a trade fair with exhibitions, and entertaining social events to promote networking. WHD is the perfect combination of information, business opportunities and networking.

  • GoDaddy is title sponsor of ‘World Hosting Day’ India 2016

    GoDaddy is title sponsor of ‘World Hosting Day’ India 2016

    MUMBAI: Cloud platform GoDaddy dedicated to small, independent ventures, today announced its title sponsorship for the upcoming WHD.india 2016, the largest independent hosting and cloud services conference in India. The conference will take place at the Ritz-Carlton, Bangalore on Wednesday, September 28, 2016and expects over 500 resellers, web developers, designers, domain investors and cloud services vendors. In addition to being the title sponsor of WHD.india for the fourth year running, GoDaddy will lead conversations on building and enabling a robust ecosystem of web developers, designers and resellers to serve the growing needs of India’s 51 million strong SMB market. At WHD.india 2016, GoDaddy will also announce a selection of new products and services for web professionals.

    Rajiv Sodhi, Vice President and Managing Director, GoDaddy, India and Australia, said, “India’s growing ecosystem of Resellers, web designers and developers play a pivotal role in helping the country’s next wave of small businesses to get online and in building an effective digital presence. GoDaddy is committed to helping web professionals and their customers succeed online. As always, we are delighted to be a part of WHD.india 2016 and look forward to sharing insights and gaining invaluable feedback from the web professional community.”

    GoDaddy offers a suite of online products for small businesses in India. GoDaddy combines its products with award-winning customer care to help empower small business owners, and entrepreneurs in India, to easily start, confidently grow and successfully run their own ventures. This includes finding the perfect domain name, website creation and hosting, online marketing, and productivity tools.

    World Hosting Days is the world’s largest series of events for the hosting and cloud service market. The first event of this series took place in Germany more than 10 years ago. The huge success of the conference’s concept and its reception throughout the industry helped to establish a series of events in all parts of the world.

    The annual WHD.global in Germany remains the biggest and most important global gathering with thousands of attendees from 85 countries. A road show through different European technology hubs and events in the United States and Asia complement the WHD family.

    The WHD concept gathers leading experts and knowledge from the hosting and cloud industry in order to provide a professional atmosphere for high-value networking, conducting business and learning about the latest solutions and services. Each event consists of three pillars: a conference with keynotes and sessions, a trade fair with exhibitions, and entertaining social events to promote networking. WHD is the perfect combination of information, business opportunities and networking.

  • Twitter India kicks off #GoLive bootcamps

    Twitter India kicks off #GoLive bootcamps

    MUMBAI: Twitter has expanded its Indian outreach to empower agencies and brands it works with to capitalize on live, always-on moments and video innovation through the platform. The outreach program in India is anchored by a three-prong strategy: gamified learning through DIY postcards, new deep dive courses for its Flight School online education programme, and a new series of multi-city #GoLive agency bootcamps.

    “The digital space moves at lightning speed, change is the only constant. Agencies know of Twitter, but not many know how best to leverage our latest tools in a way that adds value for their clients. To help increase the understanding as our platform and the industry evolves, we are working to engage more with marketers around the world so that they and their clients can use Twitter more effectively to reach and engage with target customers,” says Simon Brockman, Head of Agency Development, APAC & MENA, Twitter.

    Gamified learning going back to basics

    Twitter India will send weekly ‘Did You Know’ cards to agencies over a six week period, to help agencies in achieving their marketing goals through gamified learning. These ‘Did You Know’ cards will contain interesting facts and trivia about Twitter’s advertising solutions, share best practices on how to target and build an audience on the platform, and deliver research insights to agency representatives. On the corresponding Friday, there will be trivia quiz hosted from @TwitterAdsIN open to employees of participating agencies to test that week’s knowledge.

    New modules available to agencies and brand marketers globally

    For marketers seeking to advance their digital prowess, Twitter Flight School serves as the go-to resource for agencies and brand marketers to stay on top of the latest innovations on the platform and ideas to maximize campaign results. More than 7,900 representatives from brands and agencies in the region has registered for the free online education program so far. Within a week in India, nearly 600 agency representatives have signed up for the program.

    Twitter has added new deep dive modules to Flight School that support marketers who are keen on leveraging premium content advertising from top broadcasters, sports leagues, and content creators. Marketers can explore content partnerships with Twitter Amplify, scale optimisation with Twitter Ads, and maximize TV campaign results with Twitter integration. Upcoming modules include the latest video on Twitter and direct response features, key drivers of engagement for advertisers on Twitter.

    Twitter kicks off #GoLive agency bootcamps in Asia

    Finally, Twitter kicks off a series of #GoLive agency bootcamps across Asia, including India, this August. The bootcamps are half day learning sessions for agencies comprising of intensive training workshops aimed at bringing together Twitter experts from marketing, research, product, and brand strategy to facilitate best practice sharing.The the first round of bootcamps will be conducted for some of the key agency partners including GroupM, Omnicom Media Group & Publicis Media. Later in the year, the program will be scaled to include some of the other agency groups too.

    More than 20 of these training sessions will be held with agencies across India, Indonesia, Philippines and Singapore between August and September.

    Here are some perspectives from the agencies:

    “At MEC India, to perpetually be in beta mode is a philosophy we aspire to. With so much going on around us, we place a big premium on staying updated. We find Twitter’s Flight School and agency outreach programme very valuable towards that end,” Gangs T Gangadhar, Managing Director of MEC South Asia.

    “Digital is developing at a rapid speed and we want to maximise this moment for our clients in real-time. The #GoLive training sessions and Flight School from Twitter ensure that we are topping the digital game, aligned to the needs of our teams, while helping us elevate as a Group.” – Gregory Fortune, Head of Trading, Southeast Asia, Publicis Groupe

    “The age of “Precision and Addressability” has arrived and as agency leaders, we need to be at the forefront to best advise our clients on their brand strategies and campaigns in this fast changing Digital landscape. I am excited to see Twitter making the effort to help upgrade agency skills with Twitter Flight School and the agency bootcamp. We look forward to closer collaboration with Twitter to take our agency to greater heights,” Yasir Riaz, Managing Director of Starcom Indonesia.

  • Twitter India kicks off #GoLive bootcamps

    Twitter India kicks off #GoLive bootcamps

    MUMBAI: Twitter has expanded its Indian outreach to empower agencies and brands it works with to capitalize on live, always-on moments and video innovation through the platform. The outreach program in India is anchored by a three-prong strategy: gamified learning through DIY postcards, new deep dive courses for its Flight School online education programme, and a new series of multi-city #GoLive agency bootcamps.

    “The digital space moves at lightning speed, change is the only constant. Agencies know of Twitter, but not many know how best to leverage our latest tools in a way that adds value for their clients. To help increase the understanding as our platform and the industry evolves, we are working to engage more with marketers around the world so that they and their clients can use Twitter more effectively to reach and engage with target customers,” says Simon Brockman, Head of Agency Development, APAC & MENA, Twitter.

    Gamified learning going back to basics

    Twitter India will send weekly ‘Did You Know’ cards to agencies over a six week period, to help agencies in achieving their marketing goals through gamified learning. These ‘Did You Know’ cards will contain interesting facts and trivia about Twitter’s advertising solutions, share best practices on how to target and build an audience on the platform, and deliver research insights to agency representatives. On the corresponding Friday, there will be trivia quiz hosted from @TwitterAdsIN open to employees of participating agencies to test that week’s knowledge.

    New modules available to agencies and brand marketers globally

    For marketers seeking to advance their digital prowess, Twitter Flight School serves as the go-to resource for agencies and brand marketers to stay on top of the latest innovations on the platform and ideas to maximize campaign results. More than 7,900 representatives from brands and agencies in the region has registered for the free online education program so far. Within a week in India, nearly 600 agency representatives have signed up for the program.

    Twitter has added new deep dive modules to Flight School that support marketers who are keen on leveraging premium content advertising from top broadcasters, sports leagues, and content creators. Marketers can explore content partnerships with Twitter Amplify, scale optimisation with Twitter Ads, and maximize TV campaign results with Twitter integration. Upcoming modules include the latest video on Twitter and direct response features, key drivers of engagement for advertisers on Twitter.

    Twitter kicks off #GoLive agency bootcamps in Asia

    Finally, Twitter kicks off a series of #GoLive agency bootcamps across Asia, including India, this August. The bootcamps are half day learning sessions for agencies comprising of intensive training workshops aimed at bringing together Twitter experts from marketing, research, product, and brand strategy to facilitate best practice sharing.The the first round of bootcamps will be conducted for some of the key agency partners including GroupM, Omnicom Media Group & Publicis Media. Later in the year, the program will be scaled to include some of the other agency groups too.

    More than 20 of these training sessions will be held with agencies across India, Indonesia, Philippines and Singapore between August and September.

    Here are some perspectives from the agencies:

    “At MEC India, to perpetually be in beta mode is a philosophy we aspire to. With so much going on around us, we place a big premium on staying updated. We find Twitter’s Flight School and agency outreach programme very valuable towards that end,” Gangs T Gangadhar, Managing Director of MEC South Asia.

    “Digital is developing at a rapid speed and we want to maximise this moment for our clients in real-time. The #GoLive training sessions and Flight School from Twitter ensure that we are topping the digital game, aligned to the needs of our teams, while helping us elevate as a Group.” – Gregory Fortune, Head of Trading, Southeast Asia, Publicis Groupe

    “The age of “Precision and Addressability” has arrived and as agency leaders, we need to be at the forefront to best advise our clients on their brand strategies and campaigns in this fast changing Digital landscape. I am excited to see Twitter making the effort to help upgrade agency skills with Twitter Flight School and the agency bootcamp. We look forward to closer collaboration with Twitter to take our agency to greater heights,” Yasir Riaz, Managing Director of Starcom Indonesia.

  • Govt defers mega spectrum auction to Oct 1

    Govt defers mega spectrum auction to Oct 1

    NEW DELHI: The Indian government has deferred to Oct 1, 2016 mega sale of mobile frequencies that are aimed at ushering in quality telecoms services, including 4G services capable of delivering hi-speed broadband speed for easy video delivery.

    “For start of the auction 29th September READ start of the auction 1st October,” PTI quoted a revised government communication inviting application for spectrum auction as saying.

    As per an earlier schedule, bids for airwaves was scheduled to start from September 29 that fell during the ‘shradh’ period considered inauspicious to start new ventures as Indians pay homage to departed souls during this period.

    Telecom operators had demanded that the spectrum sale, which is the biggest ever auction, should begin with the start of Navratra festival, considered auspicious, the PTI report states.

    Department of Telecoms (DoT) has put on the block a total of 2,354.55 megahertz of mobile frequencies for auction in bandwidths of 700 Mhz, 800 Mhz, 900 Mhz, 1800 Mhz, 2100 Mhz and 2300 Mhz.

    All the radiowaves being put for auction can be used for high speed 4G services.

    Recently during Vidnet2016, an OTT-specific conference organised by Indiantelevision, Star India’s chief of digital initiative (Hotstar) Ajit Mohan had opined that for platforms like Hotstar high data cost and low quality bandwidth were major challenges.

    At base price, the sale of all spectrum would fetch bids worth Rs 5.63 lakh crore. Of this, spectrum in premium 700 Mhz band alone has potential to attract bids of Rs 4 lakh crore.

    Industry experts, however, have cast doubts over success of the spectrum auction due to high base price of mobile airwaves, but DoT has expressed confidence saying buyers of airwaves in the most expensive frequency band 700 Mhz would be able to save 70 per cent of the cost they will spend on rolling out infrastructure, the PTI reports states.

  • Govt defers mega spectrum auction to Oct 1

    Govt defers mega spectrum auction to Oct 1

    NEW DELHI: The Indian government has deferred to Oct 1, 2016 mega sale of mobile frequencies that are aimed at ushering in quality telecoms services, including 4G services capable of delivering hi-speed broadband speed for easy video delivery.

    “For start of the auction 29th September READ start of the auction 1st October,” PTI quoted a revised government communication inviting application for spectrum auction as saying.

    As per an earlier schedule, bids for airwaves was scheduled to start from September 29 that fell during the ‘shradh’ period considered inauspicious to start new ventures as Indians pay homage to departed souls during this period.

    Telecom operators had demanded that the spectrum sale, which is the biggest ever auction, should begin with the start of Navratra festival, considered auspicious, the PTI report states.

    Department of Telecoms (DoT) has put on the block a total of 2,354.55 megahertz of mobile frequencies for auction in bandwidths of 700 Mhz, 800 Mhz, 900 Mhz, 1800 Mhz, 2100 Mhz and 2300 Mhz.

    All the radiowaves being put for auction can be used for high speed 4G services.

    Recently during Vidnet2016, an OTT-specific conference organised by Indiantelevision, Star India’s chief of digital initiative (Hotstar) Ajit Mohan had opined that for platforms like Hotstar high data cost and low quality bandwidth were major challenges.

    At base price, the sale of all spectrum would fetch bids worth Rs 5.63 lakh crore. Of this, spectrum in premium 700 Mhz band alone has potential to attract bids of Rs 4 lakh crore.

    Industry experts, however, have cast doubts over success of the spectrum auction due to high base price of mobile airwaves, but DoT has expressed confidence saying buyers of airwaves in the most expensive frequency band 700 Mhz would be able to save 70 per cent of the cost they will spend on rolling out infrastructure, the PTI reports states.