ITV

Category: eNews

  • Delhi to sizzle with performances by Adnan Sami and Akhil Sachdeva at Moonrise Festival

    Delhi to sizzle with performances by Adnan Sami and Akhil Sachdeva at Moonrise Festival

    Mumbai: With Valentine’s Day round the corner, the national capital is buzzing with excitement for a spectacular musical extravaganza. The Moonrise Festival, managed by Icebolt Marketing Solutions, set to unfold on 10 and 11 February at the JLN Stadium in New Delhi, promises to be a highlight of the year’s cultural calendar. This event is not just a music concert, it’s a jubilant celebration of emotions, set to captivate the city with its vibrant spirit.

    Featuring internationally acclaimed artists like Adnan Sami, the festival offers a good experience. Adnan Sami, a renowned music composer and singer, along with Akhil Sachdeva, a Bollywood vocalist, are set to headline this two-day event. They will bring their unique styles and fan-favourites to an eager audience, setting the stage for musical experience.

    The two-day-long musical festival will offer a captivating experience to the visitors, with its distinct themes, handpicked artists, multi-cultural culinary delights, and artistic experiences. The tickets and passes for the event are available on Paytm Insider and more details are available on Instagram @moonrisefestivalind.

    On both days, the festival will commence at noon, resonating its magic until 10 PM, ensuring two days of unparalleled revelry for the audience. A stellar lineup of renowned artists and internationally acclaimed talent is going to make the valentines evenings more special for the attendees. Adnan Sami, the legend, is anticipated to sing some of his most popular Bollywood romantic numbers like Tera Chehra, Bheegi Bheegi Raaton Mein, and Sun Zara. Akhil Sachdeva, who became a heartthrob overnight with national Love Anthem Tera Ban Jaunga from the movie Kabir Singh, will make you fall in love, all over again. Other popular artists performing in the concert include Sid-K, Twin Strings, DG Immortals, Krsna, Seedhe Maut, and DJ Cheshta, promising a spellbinding musical odyssey.

    Both days of the event would have distinct themes to ensure the visitors have a different and unique experience. The inaugural day would be themed around Bollywood’s Romantic and the next day vibes to the compelling rhythms of Cult Hip Hop.

    Foodies can expect a blend of local delicacies and international cuisines and the fun seekers will be spoilt for choices. Tattoo making, hair braiding, tarot card reading, and face painting, are some of the activities planned at the festival.

    The festival celebrates love and its conflicting emotions. It will be full of surprises for the visitors, including fun activities, token rewards, artist meet-and-greets, and dedicated special guest zones ensuring an unforgettable experience for all. The tickets and passes for the event are available on Paytm Insider and more details are available on Instagram@moonrisefestivalind. 

  • Disney+ Hotstar brings the 2023 recap – your wholesome journey awaits. Replay now

    Disney+ Hotstar brings the 2023 recap – your wholesome journey awaits. Replay now

    Mumbai: Step into the new year with Disney+ Hotstar’s personalised recap feature, offering a delightful journey down memory lane. Now, with just a click on the app, you can relive your wholesome entertainment experience by accessing a tailor-made replay of your favourite titles and cherished moments from the past year.

    This innovative feature allows you to revisit the magic of shows and movies that captured your heart, providing a unique and personalised overview of your streaming history. Immerse yourself in the joy of nostalgia as you explore your version of the replay, curated specifically for you.

    Disney+ Hotstar brings the joy of reminiscing and celebrating your entertainment journey, making the start of 2024 even more special for every user. Head to the app now and rediscover the magic that made your year unforgettable.

     

     

  • Josh Talks and Meta wrap up a successful election awareness initiative

    Josh Talks and Meta wrap up a successful election awareness initiative

    Mumbai: In a transformative initiative to inspire and empower the youth, Josh Talks, in partnership with Meta, concluded a successful series of Citizens’ Townhalls across Bhopal, Jaipur, and Hyderabad. With a reach of approximately 1.3 million across social media platforms such as Facebook, and Instagram, the events successfully engaged citizens across five states, fostering civic awareness and encouraging active participation in the democratic process.

    The Citizens’ Townhall aims to educate and empower youth on the importance of exercising their vote and the power and responsibility that comes upon each citizen, as part of being a democracy. It seeks to heighten voter awareness among diverse communities, particularly focusing on engaging first-time voters.

    The series commenced in Bhopal, Madhya Pradesh, and continued to Jaipur, Rajasthan, culminating in Hyderabad, Telangana. The events featured esteemed bureaucrats, including Rituraj (IAS, 2015), CEO of Zilla Panchayat, Bhopal; Dr Snigdha Sharma, Principal of Government College, Jaipur; and Sarfaraz Ahmad (IAS, 2009), joint CEO of the office of chief electoral officer, Telangana.

    The Citizens’ Townhall series not only provided a platform for open dialogue but also facilitated engaging interactions between students and prominent policymakers. The impactful sessions inspired students to exercise their right to vote, leading to interactive Q&A sessions that enriched the democratic discourse.

    In conjunction with the Citizens’ Townhall series, a comprehensive social campaign spanning five states — Mizoram, Chhattisgarh, Madhya Pradesh, Rajasthan, and Telangana — was executed with the primary goal of encouraging citizens to exercise their right to vote. As part of this initiative, unique stories of citizens emerged, shining a spotlight on individuals actively working to empower citizens and ensure their exercise of fundamental rights. The social campaign, through its strategic outreach, aimed to instil a sense of civic responsibility and educate citizens about the significance of their participation in shaping the collective future.

    The series emphasised the symbiotic relationship between informed citizens and a robust democracy, demonstrating the power of engagement and dialogue in shaping the perspectives of the younger generation. As Josh Talks and Meta continue their mission of building an informed electorate, the success of the Citizens’ Townhall series stands as a milestone in their collective commitment to fostering active participants in the democratic process.

    Josh Talks CEO Supriya Paul expressed her delight at the success of the Citizens’ Townhall series saying, “Engaging nearly 900 students and reaching 1.3 million citizens across 5 states is a testament to the impact of our initiative. This success reinforces Josh Talks’ unwavering commitment to creating a lasting impact on society by developing responsible citizens and empowering youth to make a difference—the core values of Josh Talks.”

    As part of the initiative, Josh Talks has also identified unique stories of citizens who are working to empower other marginalised groups to exercise their fundamental rights.

     

  • Google laid off 30000 employees with AI-functioning

    Google laid off 30000 employees with AI-functioning

    Mumbai: In a Shocking development, Google decided to lay off 30000 people while restructuring ad sales platforms by Artificial Intelligence (AI) upgrade.

    As reported by The Information, AI surge will replace scalable excessive human resources in ad sales units. The news was internally shared by the president of the Americas and global partners, Google last week.

    As per media reports, Google earlier laid off 12000 employees initially this year.

    Google ensures effective use of AI in operations, probably it can be cost-cutting measures taken by Google. Google introduced AI-powered Ads to foster ad sales.

    The AI-powered campaign planner Performance Max was launched in 2021.

  • Jagran New Media collaborates with Google News Initiative

    Jagran New Media collaborates with Google News Initiative

    Mumbai: Jagran New Media (JNM) is proud to collaborate with Google News Initiative, aimed at empowering content creation by developing a smart content management system (CMS). This partnership will unify and enhance JNM’s editorial efficacy in the existing CMS systems, creating a single source of truth and facilitating cross-platform content optimization. The CMS, with its advanced AI/ML and NLP capabilities, significantly improves content creation and summarization, user experience, SEO optimization, and operational efficiency.

    Jagran New Media editor-in-chief Rajesh Upadhyay emphasized the editorial benefits of the CMS collaboration, “The CMS’s AI/ML and NLP capabilities have upgraded JNM’s content creation, not just with automated content processes but also in increased content volume, streamlined operations, and the elimination of reliance on external tools for paraphrasing, spell checking, and grammar verification. With time, it will continue to increase the efficiency and productivity of the editorial team as it allows for more focus on strategic and creative aspects of content development.”

    Excited about this innovative partnership, Jagran New Media COO Gaurav Arora said, “We’re thrilled to build a cutting-edge Smart Content Management System (CMS) and it has already had a transformative impact on JNM’s content creation. We’re confident it will streamline internal processes, foster efficiency and agility, and facilitate cross-platform synergy. In essence, the Smart CMS is not just a technological upgrade but a strategic enabler aligning with JNM’s commitment to delivering impactful content experiences.”

    Through automated generation and summarisation, the CMS system amplifies the volume of content produced, reduces the reliance on third-party tools, and streamlines the content creation process while ensuring internal stakeholder management, enabling the creation of immersive articles that captivate the audience. For SEO optimisation, the CMS has helped with JNM’s performance in search engine rankings with the automatic generation of SEO scores and tags, catchy headlines, moderating video content according to Google’s guidelines, calculating readability scores, and suggesting SEO-friendly keywords. The platform manages planned and spontaneous articles, allowing for automatic reflection of backend changes to the frontend, ensuring a cohesive and consistent user experience. It has also accelerated application rollouts and simplified the management of new property launches.

    This collaboration signifies a significant leap forward in content management technology, and we are excited about its transformative impact on the digital landscape.

  • BIG FM & Sunil Grover’s ‘Sabse BIG Secret Santa’ brings joy to underprivileged kids this Christmas

    BIG FM & Sunil Grover’s ‘Sabse BIG Secret Santa’ brings joy to underprivileged kids this Christmas

    Mumbai:  As everyone prepares to ring in the Christmas season, one thing people look forward to with bated breath is Secret Santa. Spreading smiles and bringing festive cheer to the underprivileged children at St. Catherine’s Home, an NGO in Mumbai, BIG FM, one of the leading radio networks in the country, teamed up with the supremely talented actor and comedian Sunil Grover for its latest initiative, Sabse BIG Secret Santa. The initiative focused on extending the celebrations to underprivileged kids, encouraging netizens to come together and make Christmas special by gifting  special presents to the children.

    As a part of the initiative and spreading smiles across the country, BIG FM has collaborated with NGOs pan-India where the radio network has donated clothes, stationary and other gifts to the underprivileged kids. Taking the festivities a notch higher, Sunil Grover shared some joyful moments with the children, where he distributed gifts, and spent some quality time with them with dance and music. He was also joined by BIG FM popular RJs – RJ Dilip and RJ Abhilash, who engaged with the kids through lively interactions, which not only enhanced the festive flair but also created lasting memories for the children. The generosity of donors and Grover’s personal involvement have planted seeds of happiness and optimism that will surely grow in the hearts of these kids for years to come.

    Sunil Grover, reflecting on the initiative, expressed, “Christmas is the festival of endless joy and fun, and what better way to celebrate it than with kids? I couldn’t be any happier about making this Christmas memorable for the children at St. Catherine’s Home. Bringing a smile to their face meant the world to me, and I am truly grateful to team BIG FM for bestowing this golden opportunity upon me with the Sabse BIG Secret Santa initiative. It enabled me to extend the festive cheer beyond just my family and friends.” 

  • YouTube launched a new content system tools for Indian creators

    YouTube launched a new content system tools for Indian creators

    Mumbai: YouTube announced good news for podcasters and content creators in India. YouTube launches some new features for the customisation of content creation. YouTube made a new user-friendly UI with digital infrastructure to provide a new-age customer experience.

    For that matter, YouTube rolled out new features that inculcate attractive features like stories, opinions, and insights with podcast enthusiasts. Creators can easily roll out content through YouTube Studios and YouTube Music. It will allow users to have direct engagement with podcasters and consume content at per convenience. The podcast will be available on YouTube Music.

    Podcasters also get benefits out of ad revenue by podcasting monetisation. It will also be available for on-demand, offline, and background listening; this will benefit podcasters through subscription plans.Google plans to close the Google podcast in April 2024.

    YouTube also provides a platform to collaborate with sponsored content. Despite a plan to close Google Podcast, Google will build a music and podcast ecosystem with one single app.

    Google-backed YouTube has been running successfully in India for many years and is contributing to the economy significantly.As per Oxford Economics, YouTube said that more than 7 lakh creators and partners collaborated with them.

    YouTube additionally introduced the feature ‘ Podcast Shelves’ on YouTube music for better navigation access.

     

  • BookMyShow, Hombale Films, partner with DressMe to create AI fan experience for Salaar

    BookMyShow, Hombale Films, partner with DressMe to create AI fan experience for Salaar

    Mumbai: The highly anticipated Prabhas-starrer, Salaar: Part 1 – Ceasefire releasing on Friday, 22 December 2023 has fans buzzing with excitement as tickets for the film have been selling out in anticipation across the country. To add to the frenzy of this two-part mega movie production, BookMyShow, India’s entertainment destination along with makers of Salaar, Hombale Films partnered with DressMe, an AI-Virtual Stylist to offer an AI-driven unique fan experience. The partnership will offer a unique opportunity to fans to step into the persona of their favourite cinematic superheroes from the world of Salaar – Deva and Vardharaja Mannar, as they get to reimagine themselves in the avatars of their superstars, Prabhas and Prithviraj Sukumaran.

    Fans will be able to position themselves through the various avatars of Deva and Vardharaja Mannar, diving into the world of Salaar while they embody their favourite character. Once they try out their new virtual identity, fans can even share their cool avatar on social media platforms, creating a community for the production.

    BookMyShow will leverage its user base of young, discerning audiences across the length and breadth of the country to reach out to cinephiles nationally, inviting them to the Salaar Army with the avatar of their favourite superheroes from the film. Through various channels like social media platforms, push notifications and emailers, BookMyShow will guide fans to the microsite www.salaar.dressmeofficial.com, powered by DressMe. Here, users can create their avatars of beloved superheroes from the film and be redirected to BookMyShow to get their tickets for this highly anticipated movie.

    Commenting on the anticipation surrounding the film and this special fan experience, BookMyShow COO- cinemas Ashish Saksena said, “Salaar’s period action drama has generated tremendous excitement and love from across the country. On BookMyShow, the movie has crossed 1.7 million tickets in advance sales with cinephiles across South India and action-fans across the rest of the country gearing up for the much-anticipated magnum opus. Through this collaboration with Hombale Films and DressMe, we are glad to be able to offer hardened fans a technological flavour to show their love and excitement for the film through this fan-first engagement experience. We are optimistic that the extravaganza directed by Prashanth Neel and helmed by Prabhas is all set to create magic at the box office and we can’t wait for cinephiles across the country to be able to experience the flavour of the film beyond the big screen on our platform with their favourite movie avatars as well!”

    Adding to this, DressMe CEO Deepak Mangla said, “At Dressme, we believe generative AI is going to completely transform the way fans will connect and engage with movies in future. Through this partnership with Hombale Films and BookMyShow, Salaar becomes amongst the first movies to incorporate Dressme’s AI technology with not only ‘the most violent man’ but also ‘the most innovative men’ from the world of Salaar. Being able to connect with cinephiles from across the country on BookMyShow and offer them a chance to engage with the film beyond watching it on the big screen is something we are very excited for and we can’t wait for fans to connect with this new way of experiencing the film!”

  • JioCinema and Jeevansathi join hands to unleash the power of love with ‘Saath By Chance’

    JioCinema and Jeevansathi join hands to unleash the power of love with ‘Saath By Chance’

    Mumbai: Viacom18 and entertainment destination, JioCinema, partners with Jeevansathi.com, a trailblazer in the matchmaking industry, to delight its viewers with ‘Saath By Chance’. Streaming now on JioCinema, the 3 episodic anthology series weaves the magic of love with inspiration drawn from real-life success stories of Jeevansathi couples.

    Celebrating Jeevansathi’s 25 years of matchmaking excellence, ‘Saath By Chance’ promises to be a heartwarming journey of real-life love stories that found their origin on the Jeevansathi.com platform. From chance encounters to enduring connections, the show spotlights the authenticity and beauty of love, commitment, and the remarkable journey of finding one’s soulmate. In addition to the captivating narratives, ‘Saath By Chance’ underscores the significance of quality conversations, understanding, and open dialogue, a core aspect of Jeevansathi.com’s ethos.

    Speaking on the association, a JioCinema spokesperson said, “At JioCinema, our commitment is to curate content that is not just entertaining but also innovative and compelling. ‘Saath By Chance’ is a testament to this dedication, as it unfolds a narrative that celebrates the magic of love in a truly unique way. In partnering with Jeevansathi.com, we aim to create a seamless blend of entertainment and connection, resonating with our audiences on a deeper level. Our collaboration further represents our ongoing pursuit to bring stories that directly touch the hearts of our viewers. We look forward to fostering more such partnerships and continuing to provide our audience with captivating content that transcends boundaries and brings people together in the spirit of love and storytelling.”

    Speaking on the association, Jeevansathi.com EVP & head of marketing Himani Bahuguna said, “Jeevansathi.com has always stood for creating meaningful connections, and ‘Saath By Chance’ is a testament to the incredible stories that have unfolded on our platform over the past 25 years. Each episode will bring to life the genuine, heartwarming narratives of couples who discovered love through Jeevansathi.com’s superior matching algorithms.”

    Streaming now on JioCinema, ‘Saath By Chance’ promises to be a binge-worthy experience, offering a blend of romance, emotion, and authenticity.

  • JioCinema reboots for another big digital innings with advertisers for IPL 2024

    JioCinema reboots for another big digital innings with advertisers for IPL 2024

    Mumbai: Rebooting for a new season of IPL, JioCinema hosted a roadshow event for advertisers and partners that brought the power and potential of live sports on digital back into focus, and showcased the expanse of the platform’s offerings in the coming season. The event witnessed participation from some of India’s advertisers who discussed India’s paradigm shift towards digital and its implications on advertising in live sports.

    JioCinema anchor Anant Tyagi helped unfold an engaging session with brands such as Blackberrys and Mobikwik who shared a first-hand account of the transformative impact that IPL on JioCinema had on their respective businesses last season. The event also opened up conversations on the sharp rise in the adoption of Connected TV over the past year and how brands are making the most of it. Participants at the roadshow discussed how cricket on streaming platforms transcends demographics and enables unprecedented scale, thus making it sharper and more effective than traditional genres.

    All conversations at the event threw the spotlight on the scope and scale of IPL 2024 and what makes digital the right medium for this spectacle.

    Viacom18 sports head of revenue Anup Govindan, “With the first edition of IPL on JioCinema, we revolutionised the market by streaming the league for free, and also set an industry trend where competition followed suit while streaming other marquee tournaments,”

    “We are set to witness another staggering season of IPL on digital and hit 600-650 million viewers. The explosive growth of CTV and handheld devices will make it an inevitable phenomenon. This truly democratizes the opportunity for brands across the board to connect with their audiences through sharper targeting and in turn grow their businesses exponentially.” He added.

    JioCinema offered the world T20 league last season in 12 languages and 17 feeds for free and received a record-smashing 449 million viewership throughout the tournament, including 70 minutes of average watch time per match. JioCinema is now set for an encore with IPL 2024.