Category: eNews

  • Brut India’s ‘Brut Indian Squad’ set to shine at 77th Festival De Cannes

    Brut India’s ‘Brut Indian Squad’ set to shine at 77th Festival De Cannes

    Mumbai: Brut India unveils ‘Brut Indian Squad’, a ground-breaking initiative for Indian content creators, offering them the highly coveted stage of entertainment on the global platform  Festival de Cannes. This pioneering campaign by Brut India underscores the unequivocal rise of the Creator Economy and its undeniable ascendancy, by tapping into the diverse cultures and voices that define our nation. The Brut Indian Squad includes a rich tapestry of talents such as  Ayush Mehra, Namita Thapar,  Viraj Ghelani,  RJ Karishma, Ankush Bahuguna, Sanjyot Keer, Raj Shamani, Vishnu Kaushal, Sharan Hegde, Aastha Shah, Nancy Tyagi, who will represent India at the upcoming Festival de Cannes.

    Additionally global pop sensation King from India will also be making his Festival De Cannes Debut this year.

    As the official partner of Festival de Cannes Brut India, year-on-year has been at the forefront of showcasing the country’s best and most popular creators, successfully spotlighting the growing creator’s economy. This year ‘Brut Indian Squad’ has been curated to create a diverse stream of storytelling with our creators with unique stories and life journeys.

    Commenting on the announcement, Brut India VP & editor-in-chief Mehak Kasbekar said, “Brut India is proud to bridge the gap between the film and digital industries by providing Indian influencers a prestigious international platform to create an unprecedented impact and unlocking vast opportunities. It gives us immense pleasure to bring a kaleidoscope of India’s diversity to Cannes with these talented creators with unique regional backgrounds on the international stage.”

  • Sports partnerships in the era of streaming services – Optimising Digital and Offline Marketing

    Sports partnerships in the era of streaming services – Optimising Digital and Offline Marketing

    Mumbai: In India’s fast-paced digital economy, the sports sector is going through a major upheaval, mostly as a result of the emergence of live-streaming services. Sports fans are increasingly preferring the digital way to consume sports content, limiting the scope of traditional distribution channels thus, limiting the scope for brands to effectively advertise their cause. This digital transformation presents opportunities as well as challenges for brands keen on investing in sports.

    Traditionally, television has dominated the viewership in the realm of sports. In India, just a decade ago, the influx of the internet was far less pervasive than it is today. Live sports streaming on OTT platforms was not affordable and accessible and, thus, was not the norm, and fan engagement strategies were confined to offline channels. However, as the internet began to gain momentum and accessibility across India, a gradual shift occurred. The coming of the digital age brought up the emergence of online streaming services and digitally created content for fans across the globe. Fans started to enjoy the freedom to access their favourite sport and sport-related content regardless of the region, breaking free from traditional television schedules. This shift marked the beginning of a digital revolution.

    People today are more connected than ever before, thanks to the internet era. Thus sports leagues, sports tournaments, athletes, and the sports industry in general have also started to connect with their fans via digital platforms. Today, live sports broadcasts and live sports consumption have majorly shifted to OTT platforms to make it accessible for fans to engage with sports. Additionally, the emergence of social media platforms and the presence of fans on these platforms have made it all the more imperative for sports to take the digital route. Interestingly,  the emergence of these digital platforms, may it be OTT streaming or social media, has made it possible for previously unattainable ideas, material, and opinions to be shared. The digital route that sports today across the world is taking is affecting the brands positively as it gives them access to more accurate data about their target audience and also opens a new mode of communication, especially with the new generation. This has also led to brands partnering with specific sports tournaments and organizations and curating customized material that is specific to the audience and the platform on which it is being placed.

    This makes us question if offline marketing still holds its value. Though digital means have a worldwide reach, they lack two crucial components that prevail in all walks of life: trust and credibility. Trust, credibility, personal touch, and camaraderie are what make offline marketing, especially in sports, significant.  In face-to-face encounters, whether at live sports events, sponsor activations, or community initiatives, there exists a tangible sense of reliability and authenticity that can be orchestrated with the fans present at the moment.

    Online marketing is very good at drawing in new customers since it primarily targets a large audience. With online content, brands have more scope to explore creativity with captivating imagery and narrative to engage potential customers. In order to appeal to certain demographics, interests, and behaviours that resonate with the target audience, brands, and organizations also get the opportunity to customize their message and creative assets. On the other hand, offline marketing initiatives effectively target local geographies and demographic audiences. Companies and brands have the ability to target certain regions, organize events, and choose the material that appeals to the local population in those locations. Sports is one such area that offers brands the opportunity to leverage both of these ways of marketing.  Brands investing in local sports by organizing or partnering with local sports tournaments or promoting local talent by supporting their journey can help the brand create a stronger bond with the community. Brands can take the digital route or a more traditional offline marketing route; sports offers a 360-degree advertising opportunity with the added advantage of positive brand building and long-term connection with the community.

    ‘Decathlon’, one of the leading sports brands in India, is a great example of how companies may interact with their audience by combining offline and internet marketing techniques. With multiple digital campaigns such as ‘Play Your Own Way’ or ‘HERoes of Decathlon,’ they promote the idea of sports and inclusivity within sports effectively while hosting sports tournaments, partnering with local sports events and sports communities to establish real connections with customers and provide them with an in-person opportunity to interact with the brand and test out new items.

    In order to survive in this fast-paced world where consumers have easy access to thousands of brands, it is crucial to blend online and offline marketing strategies. The development of the digital age has created many fan engagement options, ranging from interactive social media marketing to immersive stadium experiences. Brands must choose the right opportunity and leverage the growing sports community in India.

    This article has been authored by  SportVot co-founder, CMO Shubhangi Gupta.

  • Firstpost outshines international news platforms on YouTube

    Firstpost outshines international news platforms on YouTube

    Mumbai: FirstPost has outperformed major global news platforms according to the latest YouTube viewership data from VidIQ. The YouTube channel of Firstpost has captured 110 mn+ video views in March 2024.

    Despite being a relatively new player in video content production, Firstpost’s video pivot has led to remarkable growth. It enjoys a growing presence on YouTube with over 4 mn subscribers in its kitty. Firstpost’s extensive coverage of the Iran-Israel conflict, the Ukraine-Russia war & facets of India’s growth story, has solidified its position as India’s number one news platform for global news.

    Reflecting on this milestone, Firstpost managing editor Palki Sharma said, “Firstpost’s growth is proof of a growing, worldwide demand for substantive news. Our viewership numbers, especially in the global south, encourage us to build on what we’ve created so far. We’re pleased to see that our commitment to bring stories from an Indian perspective resonates with our audience worldwide.”

    Firstpost’s diverse array of shows caters to a wide audience. Its flagship show, ‘Vantage’ provides a comprehensive view of major news events, encouraging viewers to analyze global occurrences from various angles. ‘Fast and Factual’ delivers quick, concise news updates from around the world, ensuring that viewers stay informed without investing a significant amount of time. ‘First Sports’, a groundbreaking sports show provides comprehensive coverage of sporting events, going beyond the scores, and highlighting the stories and personalities that shape the global sports landscape. ‘Between the Lines’ explores deeper aspects of news stories, revealing nuanced aspects often overlooked in mainstream reporting. ‘Flashback’ simplifies complex historical events, presenting them in an accessible and engaging manner, and ‘Firstpost America’ covers global issues with a Washington perspective, offering in-depth analysis and ground reports.

  • BIG FM presents the second edition of BIG IMPACT AWARDS DELHI

    BIG FM presents the second edition of BIG IMPACT AWARDS DELHI

    Mumbai: BIG FM presented the second edition of BIG IMPACT AWARDS DELHI, celebrating the visionary entrepreneurs and the exceptional efforts of impact makers in the city. The event aimed to recognise and commend businesses known for their pioneering approach and incredible contributions to the society across various sectors. Sponsored by India Daily Live news channel, the event unfolded on 18 April, 2024, at Eros Hotel, Nehru Place Delhi. The awards drew a distinguished gathering of luminaries from diverse sectors who felicitated the deserving winners with the prestigious BIG Impact trophy.

    The capital city of Delhi, renowned as the land of historical leaders, resonates with inspiring tales at every turn. Embracing this legacy, the city fosters a fertile ground for creative thinkers and thriving businesses, who have diligently carved a remarkable path and motivated many through their tireless efforts and steadfast commitment. These awards underscored the transformative influence of innovation and perseverance, spanning diverse sectors including auto, real estate & allied, hospitality, health & wellness, education, fashion, lifestyle and beyond. The event was elevated by the presence of distinguished personalities, such as renowned educator, business consultant and author, Shiv Khera, popular actress Adah Sharma and the creator of India’s first poetry band, TheInkBandOnline, Irshad Kamil.

    Speaking on the occasion, BIG FM COO Sunil Kumaran said, “With each edition of BIG IMPACT AWARDS we aim to acknowledge the incredible efforts of businesses and individuals who have made noteworthy contributions to the society. This edition held in Delhi, is a testimony of evolving businesses, not only excelling but also setting benchmarks for the future. At BIG FM, we value the emergence of new ideas and efforts, recognizing the significance of appreciation in driving positive change. I extend my heartfelt congratulations to all the winners for their exceptional dedication.”

    The BIG IMPACT AWARDS’ tradition of excellence is set to rise with its upcoming editions as the award will soon be held in Udaipur, Nagpur and many more cities.

    Check out the complete list of winners below: 

  • Manorama Online joins Project Shakti to combat deepfakes in Elections 2024

    Manorama Online joins Project Shakti to combat deepfakes in Elections 2024

    Mumbai: Manorama Online, the digital version of Malayala Manorama, one of the largest circulated newspapers in India, joins the Shakti: India Election Fact-Checking collective driven by DataLEADS and supported by Google News Initiative to combat fake news in General Elections 2024. The Shakti collective helps to identify misleading information, including deepfakes on social media, to curb the spread of false news during the election period.

    Shakti, India Election Fact-Checking Collective, serves as a consortium of major news outlets and prominent fact-checking organizations pan-India, collaborating to enable them to detect online misinformation early, including deepfakes, especially on social media platforms. Various media in regional languages across the country are part of this initiative, which aims for digitally transparent elections.

    “As a popular source of news and information, particularly for the Malayali community both within India and abroad, we at Manorama Online are happy to join the Shakti Collective to make our elections free from fake news,” said Santhosh George Jacob, Coordinating Editor of Manorama Online.

    With a dedicated team for fact-checking, Manorama Online has successfully debunked many fake news stories, both national and regional. Readers can access various crucial fact-checks related to general elections, state elections, and national issues through Malayala Manorama’s online fact-checking service. Readers can also verify the authenticity of posts they come across on social media through the Manorama Online Fact Check helpline on WhatsApp at 8129100164. More Fact Checks, including articles from Project Shakti collective, can be read at www.manoramaonline.com/factcheck.

  • The Screenwriter’s Association (SWA) endorses global initiative for ethical AI use in scriptwriting

    The Screenwriter’s Association (SWA) endorses global initiative for ethical AI use in scriptwriting

    Mumbai: The Screenwriter’s Association (SWA), a collective voice for the rights and welfare of screenwriters in India, has expressed its support for the collaborative efforts of the Federation of Screenwriters in Europe (FSE) and the International Affiliation of Writers Guilds (IAWG). The organisations recently came out with a joint resolution outlining a set of guidelines to establish an ethical framework for the use of AI in scriptwriting.

    The resolution, consisting of five key principles, affirms the role of writers as the sole creators of literary material and advocates for mechanisms to ensure transparency, informed consent, and fair compensation in the use of writers’ intellectual property. The FSE brings together 32 screenwriters’ organizations from 26 European countries and the IAWG has 14 members from 12 countries.

    These organizations are committed to advocating for fair contracts and ensuring the protection and fair compensation of writers. SWA currently has over 65,000 members operating across India including prominent writers-filmmakers like Raj Shekhar, Anjum Rajabali, Zama Habib, Saket Chaudhary, Preeti Mamgain, Hitesh Kewalya, Sriram Raghavan, Sujoy Ghosh, Ashwiny Iyer Tiwari, among many others.

    Speaking about this, SWA general secretary Zama Habib said, “SWA stands firmly with IAWG and  FSE in championing ethical standards for AI integration in scriptwriting. Only human creativity can craft genuine screenwriting works. We advocate for transparency, consent, and fair remuneration to uphold writers’ rights in the ever-evolving landscape of storytelling.”

    Adding further, German screenwriter and FSE president Carolin Otto said, “While we applaud the work of the EU to enact the AI Act, there are unresolved issues with respect to the unauthorized use of our intellectual property for training large language models, and uncertainty regarding authorship and copyright of machine-generated script material. We intend to voice our concerns in both national and global policy arenas, as well as develop standard language film and television writers can demand in their contracts.”

    Irish screenwriter and IAWG chair, Jennifer Davidson, said, “The members of the IAWG seek to build on the hard-won protections our sister Guilds in America, the WGAE and the WGAW, were able to achieve during their strike: namely that it should be a tool to enhance our writing process, not diminish the value of our work or replace us. Last year, we campaigned at UNESCO and this year we will take our position to WIPO, support each other during collective bargaining, and invite representatives of the tech community to the 6th World Conference of Screenwriters in Galway.”

    A joint resolution passed by IAWG and FSE states that their member guilds will:

    1)  Affirm that only writers create literary material and that large language models (LLMs) or any other present or future forms of artificial intelligence (AI), cannot be used in place of writers;

    2)  Work to create mechanisms for obligatory transparency and accountability and to ensure writers are informed if AI generated material is used to write, rewrite, polish or perform any additional writing services;

    3)  Advocate for robust licensing mechanisms that require explicit and informed consent for the use of writers’ intellectual property in AI training data with a goal to ensure only intellectual property that has been licensed for such use be included in the datasets of commercialized LLMs, or any other present or future forms of AI;

    4)  Ensure that only human beings are entitled to authors rights and recognized under copyright law in the context of machine generated material;

    5)  Advocate for fair remuneration for the use of writers’ intellectual property in LLMs or any other present or future forms of AI.

  • Air India & Supari Studios nominated for Webby Award

    Air India & Supari Studios nominated for Webby Award

    Mumbai: Air India and Supari Studios have been nominated for Best Original Music or Music Supervision – Advertising; Media & PR; in the 28 Annual Webby Awards. Hailed as the “Internet’s highest honour” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the international awards organisation honouring excellence on the Internet. IADAS, which nominates and selects The Webby Award Winners, is comprised of Internet industry experts including Marian Croak, VP of engineering – Responsible AI & human-centred Technology, Google; Sarah Harden, CEO, Hello Sunshine; Tobe Nwigwe, Artist & Actor; Shigetaka Kurita, Artist & Father of Emojis; Severin Hacker, Cofounder & CTO, Duolingo; Law Roach, Image Architect; Yann LeCun, VP & Chief AI Scientist, Meta; Roxane Gay, Host, The Roxane Gay Agenda; Quinta Brunson, Writer, Director and Actor; Questlove, DJ and Producer; Todd Kaplan, Chief Marketing Officer, Pepsi Co; Ashley Murphy, VP Global Consumer Marketing, Rare Beauty; Nelly Mensah, VP of Digital Innovation, Global Head of Web3 and Metaverse, LVMH; Jim Habig, Vice President Marketing, LinkedIn; and Tonya Custis, Director of AI Research, Autodesk.

    “Nominees like Supari Studios are setting the standard for innovation and creativity on the Internet,” said Nick Borenstein, General Manager of The Webby Awards. “It is an incredible achievement to be selected among the best from the nearly 13,000 entries we received this year.”

    Kulfi Collective co-founder and CCO Akshat Gupt said “As a nominee, Supari Studios is also eligible to win a Webby People’s Voice Award, which is voted online by fans across the globe. From now until April 18th, Supari Studios fans can cast their votes at https://bit.ly/3TNB8wn.”

    Winners will be announced on Tuesday, April 23, 2024, and honoured in a star-studded show at Cipriani Wall Street. Winners will have an opportunity to deliver one of The Webby Awards’ famous 5-word Speeches. Past 5-Word Speeches include: Steve Wilhite’s “It’s Pronounced “Jif” not ‘Gif’; NASA’s “Houston We Have A Webby”; and SZA’s “The Internet Scares Me. Thanks.”
     

  • ZEE’s MD & CEO inaugurates Breach Candy Hospital’s state-of the-art kidney centre

    ZEE’s MD & CEO inaugurates Breach Candy Hospital’s state-of the-art kidney centre

    Mumbai: As a responsible corporate citizen, ZEE Entertainment Enterprises Ltd (ZEE), in line with its corporate responsibility approach, has inaugurated a kidney centre at Breach Candy Hospital, Mumbai. The Centre was inaugurated by ZEE’s MD & CEO Punit Goenka and Breach Candy Hospital’s CEO, Dr Anirudh Kohli.

    Breach Candy Hospital has expanded its existing healthcare infrastructure facilities by inaugurating a new tower within the current premises in Mumbai, equipped with best-in-class facilities. ZEE has contributed towards building a state-of-the-art kidney centre at the mentioned new tower.

    In line with its CSR policy, approved by the board, the company is committed to enhance the nation’s healthcare infrastructure and the above-mentioned support towards building the state-of-the-art kidney centre, is a yet another strong step in this direction. The kidney centre has been set up with complete medical compliance and in line with the relevant guidelines, equipped with following aspect:

     11 Beds to provide periodic best-in-class dialysis services to patients.

    2   State-of-the-art medical facility equipped to serve 12,000 patients per year.

    Commenting on ZEE’s support, Breach Candy Hospital CEO Dr Anirudh Kohli said “We are grateful to ZEE for the invaluable support provided in launching the specialized Kidney Centre that is located in the new tower of the hospital. By combining the hospital’s medical expertise with ZEE’s contribution, we are better positioned to provide comprehensive care to patients suffering from kidney ailments. The collaboration underscores our commitment to delivering exceptional healthcare solutions to our patients.”

    ZEE MD & CEO Punit Goenka said, “In line with our corporate responsibility approach, we are glad to support Breach Candy Hospital with the new state-of-the-art Kidney Centre having best-in-class facilities. Breach Candy Hospital stands at the helm of the medical community in our Country, and it is an honor for ZEE to be able to support this gem in expanding its existing healthcare facilities. We strongly believe that providing communities with advanced medical facilities will enhance the overall healthcare infrastructure of our Nation and improve the lives of countless individuals.”

    As per ZEE’s corporate social responsibility policy, the company maintains a strong emphasis on its key areas of focus viz women empowerment; protection and preservation of arts, crafts, culture, national, heritage & monuments; disaster relief & recovery; integrated rural development & initiatives to improve public health through food quality.

    As a leading content company, ZEE has consistently taken strong steps to enhance the overall healthcare infrastructure of the country.

  • Manorama News initiates an innovative collaboration with Voter’s Mood Research

    Manorama News initiates an innovative collaboration with Voter’s Mood Research

    Mumbai: In a noteworthy step towards gauging the sentiments of Kerala voters, Manorama News initiated an innovative collaboration with Voter’s Mood Research for an expansive pre-election survey preceding the 2024 Lok Sabha Elections. This survey, titled ’20th il Aaru?’, stands as the most extensive of its kind in Kerala, involving a massive sample size of 28,000 voters who each participated in thorough face-to-face interviews. The endeavour aims to comprehensively capture the prevailing political landscape’s intricate nuances.

    These survey results offer invaluable insights into Kerala voters’ prevailing political sentiments and preferences, setting the stage for an intriguing electoral showdown in the upcoming Lok Sabha Elections.

    The survey predicts victories for the United Democratic Front (UDF) in the Wayanad, Thrissur, and Thiruvananthapuram constituencies, underscoring the party’s strength in these regions.

    In Attingal, Kannur, and Vadakara constituencies, the survey foresees tightly contested battles, highlighting the competitive nature of the electoral landscape.

    Respondents identified the Citizenship Amendment Act as the Central Government’s most significant achievement while expressing major concerns over issues such as the Manipur dispute.

    An overwhelming majority (66 per cent) of respondents indicated that their voting decisions would be influenced by the performance of the state government, indicating a focus on local governance matters.

    Perceptions of the central government were varied, with 34 per cent describing the Modi Government’s performance as average. Interestingly, a significant majority (50 per cent) expressed admiration for the performance of the opposition party.

    The survey was broadcast on television from April 10 to April 12, providing an engaging and informative spectacle for viewers. The panel was led by the prime anchors of Manorama News, including Johny Lukose, Shibu Joseph, Shani Prabhakaran, and Muhammed Rashid. The three-day event was shot and presented in Manorama News’ exclusive Virtual Infinity Set which is the first of a kind news channel in India with a multi-tracking camera system.

    Manorama News has established a reputation for delivering precise outcomes, evident in its close correlation with the final results of both the 2019 Lok Sabha elections and the 2021 Kerala State Assembly elections. In preparation for the Lok Sabha elections in 2023, Manorama News conducted an opinion poll in collaboration with VMR titled ‘Navakerala Manasu’. This poll assessed various factors including the performance of both state and central governments, potential election influencers, and the effectiveness of Members of Parliament (MPs). The channel’s unwavering dedication to accuracy and dependability positions these opinion polls as a standard for comprehending public sentiment, thereby facilitating informed decision-making among voters.

    To read the full findings of the pre-poll survey, please find the link below:

    https://www.manoramanews.com/indepth/manorama-news-vmr-pre-poll-survey-2024-loksabha-election-kerala/2024/04/12/manoramanews-vmr-pre-poll-survey-result.html

  • Cricket.com unveils ‘Asli Fantasy’

    Cricket.com unveils ‘Asli Fantasy’

    Mumbai: Cricket.com, India’s leading platform for cricket news, updates, analytics and videos announced the introduction of ‘Asli Fantasy’ to its mobile application. This latest addition brings back the original and highly competitive format of cricket fantasy, promising users an unparalleled experience of their favorite sport.

    Responding to a huge demand from its users, Cricket.com is proud to reintroduce the ‘Asli Fantasy’ format, known for its high competitiveness and thrill. In this format, teams are locked in one hour before the commencement of the match, elevating the anticipation and strategic element for participants. ‘Asli Fantasy’ allows users to curate their teams, devise strategies, and play against peers in a competitive environment. Seasoned fantasy players can choose to play from the 3 contest types – rumble, head to head and winner takes all available on the app. The app also offers a ‘Criclytics Team’ where users can choose from 4 different fantasy teams generated by  Cricket.com’s proprietary AI engine.

    “Our decision to reintroduce ‘Asli Fantasy’ stems from the commitment to meet the evolving needs of our users and remaining relevant amidst shifting consumption patterns. With a user-friendly interface, we are excited to see our platform’s foray into another revenue stream,” said Head Digital Works business strategy head Siddharth Sharma.

    In conjunction with the launch of ‘Asli Fantasy,’ Cricket.com is unveiling a set of brand films that capture the essence of using one’s skills and knowledge of cricket to make fantasy teams on cricket.com. This film underscores the expertise and passion for cricket integral for success on the fantasy cricket experience offered by Cricket.com. The films went live on major OTT, OLV and social channels.