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Category: eNews

  • Quo Vadis Anupama Chopra, Film Companion?

    Quo Vadis Anupama Chopra, Film Companion?

    Mumbai: The film publication biz is rife with rumours – about the stars and directors –  normally. Now it is the journos who write about the stars who are being gossiped about. Take the case of Anumpama Chopra – the founder of the evocative Film Companion (FC). The goss has been running riot that Chopra – a former India Today journo who set up the website and the wife of ace director Vidhu Vinod Chopra – is shutting down FC, which by the way has been putting up a healthy financial performance.

    Then why bring down the shutters on FC?

    Coz, Film Companion is giving way to US entertainment publication The Hollywood Reporter, with Chopra likely to helm the Indian edition, goes the strong canards. Chopra will apparently pocket a healthy trove of cash for exiting FC.

    The Hollywood Reporter is part of the Penske Media Corp which also boasts other titles such as Variety, Deadline Hollywood, Rolling Stone, Billboard etc. BollywoodLife is amongst its other flagship Indian titles, boasting more than 20 million unique visitors.

    No executive from Penske Media Corp which is owned by Jay Penske was available for comment or confirmation. How, Bollywoodlife.com, the Indian edition of The Hollywood Reporter will find a fit with each other was unclear at the time of writing, but observers believe that the former will continue to focus on the personal lives of actors while the latter will be trade and B2B-focused.

    PMC had earlier partnered with Zee TV to set up India.com – in a joint venture.

  • boAt challenges AI with Jasleen Royal on World Music Day

    boAt challenges AI with Jasleen Royal on World Music Day

    Mumbai: As the world celebrates World Music Day, the role of Artificial Intelligence (AI) in the creative process has sparked significant controversy and debate, reflecting broader concerns about technology’s impact on human creativity and artistic expression. But does it really? The “Smart, but not Art” campaign by boAt aims to reassure artists of all stripes that AI, while powerful, cannot replace the human touch that breathes life into music.

    The campaign’s centrepiece is a captivating video featuring renowned singer Jasleen Royal. In a timed pressure test, Jasleen will face off against an AI coding expert, both tasked with writing an extended version of her hit song “Heeriye.” While the AI, guided by the coder, analyses data to craft technically sound lyrics, Jasleen will draw on her emotions, experience, and raw talent to create a song that resonates with the soul.

    The video concludes with a thought-provoking question: “Who is the better lyricist?” This illustrates the campaign’s central message: AI may be adept at processing information, but it cannot capture the essence of human emotion that defines true art. Complementi, a series of influencer activations will see prominent figures holding placards across the city, particularly near tech offices and IT parks. These placards will highlight the limitations of AI tools, emphasizing that AI can never replicate the emotional depth conveyed by a singer through their lyrics. Real artists can feel and express these emotions in a way that AI simply cannot.

    “Smart, but not Art” is not about diminishing the potential of AI,” said boAt spokesperson. “Instead, we want to celebrate the irreplaceable role of human creativity in music. AI can be a powerful tool, but it’s the artist’s heart and soul that truly connects with listeners.”

    “Through “Smart, but not Art,” we invite the global community to celebrate the enduring power of human creativity and reaffirm our commitment to supporting artists in their journey of self-expression.” He added.

    Use the hashtag #SmartButNotArt and let’s celebrate the power of human creativity!

  • Celebrating pioneers and underrated comedians is crucial: Ravina Rawal

    Celebrating pioneers and underrated comedians is crucial: Ravina Rawal

    Mumbai: DeadAnt is the comedy vanguard of India, marrying in-depth narratives with memorable live moments. Featuring an online publication that covers the comedy spectrum, ‘DeadAnt Live’ that presents unparalleled live experiences for audiences and ‘DA Studio’, a creative studio and full service agency that works beyond comedy with both brands and talent across formats, DeadAnt has a special focus on using the arts for impact. DeadAnt launched in 2019 with an online publication to track the evolution of one of the fastest growing forms of entertainment in the country.

    The company has since expanded to include an Events & IPs vertical, and an award-winning full-service creative studio that works on brand solutions, content development, influencer and digital campaigns/marketing, and works with a comprehensive pool of talent across media and pop culture. The creative studio also believes strongly in finding ways to use the arts (music, comedy, design) for social impact, to raise awareness and inspire action towards the urgent issues of our time including climate change, women’s health and misinformation.

    Indiantelevision.com caught up with DeadAnt CEO & founder Ravina Rawal where she delved deep into numerous aspects including her inspiration to start, their comedy festival, headline events, shows, and much more.

    Edited excerpts

    On the inspiration to start DeadAnt

    The rapid growth of the comedy scene as an alternative entertainment option sparked my interest. There was a noticeable absence of a dedicated portal for the comedy genre, despite my deep personal investment in pop culture. My prior experience at Viacom18, managing brands like Comedy Central, highlighted the need for a robust foundation in comedy. Legacy Media covers top names and controversial topics, but there’s a significant pool of unrecognized talent. Thus, I founded DeadAnt to chronicle comedy’s evolution.

    On the creation of Laughing Dead Comedy Festival

    While others attempted one-off festivals, I envisioned a prestigious, evolving event serving as a discovery platform for emerging artists. The pandemic necessitated adjustments, delaying our plans for comprehensive curation and a diverse lineup that caters to all comedy enthusiasts, blending international and Indian comedy.

    On leveraging comedy to create an impact on social awareness issues

    Comedy, like other arts, effectively addresses cultural, political, and social issues, making complex topics more accessible. It touches on issues such as sexuality, gender equality, climate change, sustainable living, and women’s rights.

    On DeadAnt’s creative studio:

    The creative studio operates as a full-service agency and content hub, collaborating with diverse talent beyond comedy, including brand partnerships and campaigns.

    On the importance of conducting DeadAnt Comedy Awards

    Celebrating pioneers and underrated comedians is crucial. Recognition should extend to those innovating in their craft, taking risks, and contributing behind the scenes. This spotlight encourages ongoing innovation and sets performance standards.

    On the evolution of comedy in India and globally

    Comedy often courts controversy globally, navigating sensitive topics that provoke diverse reactions, including legal challenges. In India, regional comedy is gaining traction in this evolving landscape.

    On DeadAnt’s upcoming plans

    Exciting developments include an upcoming announcement *for “The Loop”, which is an IP bringing international comedians to India. We also hosted the first edition of the Laughing Dead Comedy Festival, headlined by Daniel Sloss There is much more in store.

  • Pocket FM’s ‘Insta Empire’ becomes fifth Rs 100 crore audio blockbuster of the year

    Pocket FM’s ‘Insta Empire’ becomes fifth Rs 100 crore audio blockbuster of the year

    Mumbai: Audio series platform Pocket FM has announced its blockbuster audio series, ‘Insta Empire,’ entering into the coveted Rs 100 crore club.  This achievement marks Pocket FM’s fifth audio blockbuster to reach this milestone in this year after Insta Millionaire, Ek Ladki Ko Dekha To (Saving Nora), The Return and The Billionaire Accidental Wife. The platform currently has almost 20 more audio series that turned into million-dollar titles. The audio series has already garnered over 250 million plays worldwide, and is available in English, Hindi, Telugu, Tamil, Kannada and Malayalam.

    Pocket FM head- India Suyog Gothi said “Pocket FM is revolutionizing audio content consumption by ushering in a new era of blockbuster entertainment. Through the seamless fusion of storytelling and immersive experiences, we remain committed to continuously delivering unheard and untold stories to our audiences. We are immensely proud of our blockbuster engine that is turning audio series into blockbusters regularly, for the first time in the history of entertainment. Our journey has just started as we await more such celebrations.”

    Marking the success of its fifth Rs 100 crore blockbuster, the company has launched a special video promo for the audience. It features celebrated actors and social media influencers Nishant Malkaani and Nyrraa M Banerji as the protagonists of the series.

    Insta Empire tells the story of Naksh (played by Nishant), who lives as the poor son-in-law of a rich Indian family. Despite enduring insults and mistreatment from his in-laws due to his poverty, Naksh deeply loves his wife Anika (played by Nayra). Their relationship strains when Anika decides to leave him for a wealthier man. However, Naksh has a hidden secret: he is actually the heir to Surat’s richest family but was rejected and cast out after a risky decision. A twist of fate reveals his true identity, transforming him into an overnight billionaire and the owner of an Insta Empire.

    Nishant Malkaani, essaying the role of Naksh, said, “Portraying Naksh in ‘Insta Empire’ was a rollercoaster ride of emotions. From the highs of ambition to the lows of betrayal, it was a journey that challenged me as an actor. The experience of shooting has been incredible, and as a team, we’ve worked really hard to bring this story to life. Our audience will truly enjoy the final creation. Working with an audio series platform like Pocket FM has been unique, offering a new and innovative way for us as artists to connect with listeners. It’s fascinating how different mediums of entertainment continue to evolve, and I’m thrilled to be a part of this exciting shift towards immersive audio storytelling.”

    Nyrraa M Banerji, essaying the role of Anika, said, “Playing Anika in ‘Insta Empire’ was rewarding as it explored the complexities of a character torn between loyalty and love. Working on the promo has been a creatively fulfilling endeavor. It’s inspiring to see how platforms like Pocket FM are pushing the boundaries of storytelling, offering audiences immersive experiences beyond traditional mediums and it seamlessly enables individuals to multitask. As an artist, embracing these diverse avenues of expression is truly refreshing.”

  • NY Cinemas’ first multiplex launched in Delhi NCR at Elan Epic Mall, Gurugram

    NY Cinemas’ first multiplex launched in Delhi NCR at Elan Epic Mall, Gurugram

    Mumbai: NY Cinemas, owned by Ajay Devgn, has launched its first multiplex in Delhi NCR at Elan Epic Mall, Sector 70, Gurugram. It stands out as one of the most admirable multiplexes in the region. Elan Epic, a paragon of modern retail, is strategically located at sector 70 on the Southern Peripheral Road (SPR), offering effortless connectivity to the entire city. Just a three-minute drive from NH-8 and with proximity to Golf Course Extension Road, it ensures smooth access.

    Ajay Devgn, the four-time National award-winning actor and director, who is extremely passionate about his art, founded NY Cinemas in 2017, a multiplex chain that curates its cinemas with Indian ethos and values and aims to revive the old-world charm of single screens in multiplexes and bring audiences closer to their favourite films and film stars. NY Cinemas stands out as a differentiating player in the cinema industry.

    This cinema goes beyond just movie screening by providing an array of premium amenities. Spanning an impressive 46,000 Sq. Ft, this state-of-the-art property features a 5-screen multiplex housing 890 seats, each equipped with the cutting-edge Dolby Atmos sound system, ensuring an immersive audio-visual experience. The cinema is beautifully crafted in three parts viz. The pre-lobby area, main lobby and the ultra-luxurious AMOR lounge. Patrons can experience the elegant lounge area, savour unique creations at the Mocktail Bar, and enjoy culinary delights from the live cooking stations meticulously designed by in-house chefs, making every visit a comprehensive and enjoyable experience. Adding to its distinct appeal is the unique open box office, which enhances the overall ambience and convenience for moviegoers. Among its standout features is the opulent Amor Auditorium, which offers plush recliners for unmatched comfort, allowing guests to relax in style and enjoy VIP treatment while watching their favourite superstars on-screen.

    NY Cinemas founder Ajay Devgn stated, “NY Cinemas is expanding and making its way to Gurugram, Delhi NCR. Our endeavour is to create an impeccable experience for audiences watching films at the theatre. I have received a lot of love from my audiences there, and this is my way of giving them the best entertainment experience.”

    NY Cinemas CEO Rajeev Sharma said, “NY Cinemas and Elan Group is bringing to Gurgaon the most visual, hatke & filmy experience like no other. Both the companies put their best minds to use and the result is for everyone to witness. Being a differentiating player, I am confident that Delhi / NCR would have not experienced a Classical and Filmy theatre like us till now. Not only the interiors but the audio and video experience too will win the hearts of everyone. “For the Love of Cinema” Ajay’s vision is truly delivered with NY Cinemas Elan Epic.”

    Elan Group MD Ravish Kapoor said, “Elan Epic is a premier destination in Gurugram for luxury shopping, dining, and entertainment. The arrival of Delhi NCR’s first NY Cinemas at Elan Epic marks a pivotal moment in our journey to curate an unparalleled lifestyle experience. We are confident that NY Cinemas will seamlessly integrate world-class moviegoing with our existing offerings of luxury retail and fine dining, creating a truly one-stop destination for discerning patrons in Gurugram.”

    Sprawling across a majestic four-acre in Gurugram’s Sector 70, Elan Epic redefines the luxury retail experience. This strategically located premium destination, situated right off the Extended Golf Course Extension Road, boasts effortless accessibility via Sohna Road and NH8. Step inside and be captivated by a central atrium featuring a one-of-a-kind, expansive water body – a marvel of modern Indian architecture by UHA London & Architecture by ACPL. It houses renowned brands including Anytime Fitness, Adidas, Bicameral, Intune and Molecule among others. Elan Epic promises an unparalleled blend of luxury, entertainment, and convenience, all under one magnificent roof.

    Embracing a vibrant filmy theme, the décor and environment further elevate the luxurious cinema experience and offer patrons a selfie opportunity at every step. With this launch, NY Cinemas expands its presence to 14 cities and has ambitious plans to introduce 20 more screens this year, reinforcing its commitment to providing unparalleled entertainment across the country.

  • Unveiling Exness: A Comprehensive Review

    Unveiling Exness: A Comprehensive Review

    Exness has become a prominent player in the wide-ranging forex brokerage market. However, with so many options available to traders, one question remains unanswered: is Exness a scam?

    Don’t worry, though, as we set out to investigate the nuances of Exness in our thorough review, carefully analyzing its features, products, and reputation. With this examination, we hope to lift the mysterious hood over Exness and reveal more about its legitimacy and dependability as a forex broker.

    Background and Overview

    Exness was established in 2008 and has grown to become a major force in the forex brokerage market, serving traders from a variety of geographical areas.

    With its headquarters located in Cyprus, the broker is subject to the regulatory oversight of entities like the Financial Conduct Authority (FCA) in the UK and the Cyprus Securities and Exchange Commission (CySEC), which guarantees compliance and responsibility. Equipped with a user-friendly interface, attractive trading conditions, and a wide range of trading instruments, Exness has gained popularity among traders worldwide.

    Regulatory Compliance

    When examining a forex broker’s credibility, regulatory compliance is the most important consideration. One comforting thing to know about Exness is that they are licensed by reputable regulatory organizations such as FCA and CySEC.

    Not only do these watchdogs provide entertainment value, but they also enforce legal regulations that hold brokers accountable for fair and open trading practices. Exness’s regulatory credentials allow traders to feel easy knowing that their broker abides by the law and looks out for their best interests.

    Trading Instruments and Platforms

    Exness has a comprehensive portfolio of trading instruments, encompassing major and minor currency pairings, commodities, indices, and even cryptocurrencies. Not only that, but traders may access these products through the renowned MetaTrader 4 (MT4) and MetaTrader 5 (MT5) platforms, which are renowned for their svelte design, sophisticated charting features, and blazingly quick trade execution.

    Exness sweetens the pot with its exclusive web-based platform, which guarantees accessibility and ease for individuals who want to trade whenever inspiration strikes.

    Trading Conditions

    Competitive circumstances are the name of the game in the trading arena. With razor-thin spreads, lightning-fast trade execution, and virtually nonexistent mistakes, Exness rises to the occasion. Whether you’re a novice or an experienced trader, these benefits set the setting for an ideal trading experience.

    Additionally, Exness offers variable leverage choices, enabling traders to maximize profits while controlling risk. But remember, use it responsibly just like any other ability. When trading leverage, traders must always keep a risk management playbook close at hand.

    Fees and Commissions

    Like reading the tiny print of a contract, transparency is essential while navigating the financial world. Exness offers a commission-based strategy for certain accounts and spreads-only pricing for others, taking a hybrid approach to fees.

    They are all focused on ensuring traders receive the most value for their money by maintaining low transaction fees and competitive expenses. However, before you get right into the trading pool, review the account information and charge schedule. After all, in the world of business, information truly is power.

    Security Measures

    Security acts as the sheriff in the virtual Wild West of online trade, keeping the bad guys away. When it comes to safeguarding your private information and hard-earned money, Exness does not play around. With features like strong encryption and firewalls akin to fortresses, they have everything you need to make sure your valuables are as safe and secure as Fort Knox.

    You may also feel confident knowing that your account is as safe as Fort Knox thanks to segregated client money and two-factor authentication (2FA) on guard. It’s like having a cyber-security posse on guard as you manage those swings in the market.

    Customer Support

    Having customer service that is as dependable as your morning coffee is essential in the volatile world of trading. Exness’s support staff is like your trading buddy—always on hand to step in and rescue the day—so you never have to worry about them abandoning you when you need assistance.

    They’re available to you around the clock, in your native tongue, by phone, email, or chat. They can provide you with professional guidance more quickly than you can say “bull market.” It’s as easy as silk to navigate the ups and downs of trading when you have a trading partner at your side – prepared to take on any obstacle.

    Client Feedback and Reputation

    When it comes to brokerage ratings, customer reviews are the real deal. They’re similar to Yelp for traders in that they can tell you if a broker is a good investment or a scam. Exness seems to have its own fan club these days, with merchants praising it as if it were the best new brunch place in town.

    But remember, there is always a thorn in every rose, and Exness is no different. It’s getting some shade from the doubters even as it enjoys the warmth of glowing praise.

    Closing Remarks: Is Exness a Legitimate Broker?

    It appears like Exness is the genuine deal—a legitimate forex broker with all the extras. It’s like the forex industry’s superhero, swooping in to save traders from the grip of uncertainty with its regulatory badges, delicious trading conditions, and fortress-like security precautions. 

    However, let’s exercise prudence first for the time being. It pays to do your study, determine what floats your trading boat, and consider your alternatives like an experienced pro before signing up with Exness or any other broker. 
     

  • Peter Cat Recording Co announces “Good Luck Beta ‘24” tour

    Peter Cat Recording Co announces “Good Luck Beta ‘24” tour

    Mumbai: Following a dramatic rise in the cult following of Peter Cat Recording Co, India’s ever-evolving genre-bending act is gearing up for one of the largest tours by an Indian band, as they announce 77 concerts with their third and latest album BETA. The band’s ‘Good Luck Beta’24’ run will kick off in August 2024, covering North America, Europe, UK and India. Paytm Insider, one of India’s leading entertainment experiences platforms, along with partners Pagal Haina & WMS Entertainment will bring the tour’s final leg to the country in December 2024.

    BETA from the band’s POV is “… a collection of stories about the future told 50 years in the past to make sense of the present, on our only home, planet Earth.” BETA’s origin story is quite heartwarming. They came up with five potential album titles, wrote them on pieces of paper, put them in a hat, and had the drummer Karan Singh’s six-month-old son pick one out. Serendipitously, BETA emerged.

    Peter Cat Recording Co has displayed a multitude of emotions, and sonic influences in their music. While psychedelic, jazz, alt-rock, and other genres were novel in the country, PCRC’s vision to establish a contrasting musical identity has been rooted since its inception, despite being in the nascent stage. You might find a sly homage to great acts, however, their music has always had an antecedent mark. The Delhi-formed band comprises Suryakant Sawhney on vocals and guitars, Karan Singh on drums, Dhruv Bhola on bass and samples, Rohit Gupta on keys and trumpet and Kartik Sundareshan on guitars and trumpet.

    After the globe-trotting legs of the tour, PCRC will return to the heartland for the last leg of the tour, performing in Pune on 14 December followed by Goa on December 15, 2024. Mumbai will experience PCRC’s electrifying performance on 20 December 2024, at JVPD Ground. On 22 December 2024, they will perform in Delhi NCR, the band’s birthplace, at DLF Cyber Hub in Gurugram. For the finale phase of the India tour, the band will deliver a memorable performance in Bengaluru’s Jayamahal Palace on December 28, 2024, and at Roots in Kolkata on December 29, 2024.

    Being one of his favourite Indian bands, Paytm Insider COO Varun Khare said, “Peter Cat Recording Co. are torchbearers in the Indian alt-music scene. Their global tour is a major win for India’s indie culture. Paytm Insider has been a witness of the band’s soaring success, and there has been a strengthened affiliation with them over the years. We’re pumped to bring this iconic tour to fans – old and new – who will experience a tapestry of transcendent melodies, ready to groove to tracks from their latest album, BETA.”

    Peter Cat Recording Co. has been rigorously creating genre-bending music, but their efforts were widely acknowledged with their anomalous sophomore album ‘Bismillah’. The musical exploration saga continues with BETA. Each album showcases a whimsical amalgamation of indie, alternative pop, psychedelic, disco and more sub-genres that blend flawlessly with a rare but fleeting Indianness in their tracks. However, with BETA, that rarity would be overturned. The first single, ‘People Never Change’, has more than a half minute of Bhangra beats, slowly descending into a mellowness with Suryakant Sawhney’s velvety croon.

    Tickets for the India concerts of the ‘Good Luck Beta’24’ tour are live now on Paytm & Paytm Insider.

  • Sportz Interactive revamps Wisden’s website for cricket lovers

    Sportz Interactive revamps Wisden’s website for cricket lovers

    Mumbai: Sportz Interactive (SI), a global leader in sports digital solutions, is proud to announce its collaboration with Wisden to revamp and launch its official website, transforming it into the premier destination for cricket enthusiasts worldwide. This comprehensive project features a state-of-the-art user interface and user experience (UI/UX), making the platform exceptionally user-friendly and engaging.

    Wisden, an iconic name in the cricket world, is renowned for its rich history and an unparalleled repository of historical statistics. The refreshed website will honour this legacy while elevating the fan experience to new heights, ensuring it remains the go-to platform for cricket lovers.

    Key deliverables from Sportz Interactive also include the development of interactive games such as polls, quizzes, and predictors, designed to captivate users and foster a sense of community. Additionally, Sportz Interactive will introduce a dynamic fan leaderboard, enhancing engagement and creating a competitive yet fun environment.

    Leveraging over 22 years of experience in delivering world-class digital experiences and having worked closely with key stakeholders in the cricket ecosystem (including teams, leagues and associations), Sportz Interactive is committed to bringing its expertise to Wisden’s digital transformation. This partnership promises to deliver a cutting-edge website that seamlessly combines Wisden’s historical richness with Sportz Interactive’s innovative digital solutions.

    Cricket Properties Ltd & Wisden MD, Ian Sykes commented: “We are thrilled to partner with Sportz Interactive for this significant revamp of Wisden.com. For over 160 years, Wisden has been a trusted source for cricket fans around the world and we are confident that our new website will offer a fantastic and unique user experience, marrying Wisden’s unrivalled heritage with SI’s market-leading tech”.

    Sportz Interactive director – head of UK & EU operations Alex Chamberlen said: “Collaborating with Wisden is an extraordinary opportunity for Sportz Interactive. Our goal is to create a digital platform that not only reflects Wisden’s esteemed history but also sets a new standard for how cricket content is consumed online. We are dedicated to delivering a world-class experience that will delight cricket fans globally”.

  • IOAA launches OOH Pinnacle Awards 2024 honouring Indian Outdoor Media Owners

    IOAA launches OOH Pinnacle Awards 2024 honouring Indian Outdoor Media Owners

    Mumbai: The Indian Outdoor Advertising Association (IOAA) proudly presents the debut of the OOH Pinnacle Awards. This pioneering initiative marks a significant milestone in recognizing and applauding excellence across India’s out-of-home (OOH) media landscape.

    Amidst various challenges, the resilience demonstrated by the OOH advertising industry in India has been truly commendable. Thus, it is imperative to spotlight the extraordinary efforts of this industry, acknowledging its unwavering strength and spirit, which have not only sustained but also fostered growth against all odds.

    The OOH Pinnacle Awards presented by IOAA stands as a tribute to this resilience, aiming to inject a stimulus to inspire the ‘pursuit of excellence’ in every facet of the out-of-home business.

    As the saying goes, “When you’re good at something, you’ll tell everyone. When you’re great at something, they’ll tell you.”

    OOH advertising remains a cornerstone of brand marketing strategies, both locally and globally, retaining its pivotal role.

    IOAA is committed to shining the spotlight on the lynchpin of the medium – the media owners who have worked tirelessly and diligently defying unimaginable odds, scaling & bolstering the media.

    The association believes that now is the time to jumpstart the next era in out-of-home media where it rightfully claims its place under the sun. With a focus on excellence, IOAA aims to catalyse this evolution.

    OOH Pinnacle Awards is also an opportunity to be recognised and honoured for individual and organizational level commitments and distinctive contributions that have consistently helped the medium grow & evolve.

    Open to all OOH media owners in the country, detailed information about the event is available at www.ioaa.co.in. Submissions are welcome until June 30, 2024.

    The grand finale of the OOH Pinnacle Awards will be unveiled on July 26, 2024, at the Hilton Garden Inn, Bengaluru.

     

  • Raghavendra Rathore and Diljit Dosanjh: Champions of Indian heritage globally

    Raghavendra Rathore and Diljit Dosanjh: Champions of Indian heritage globally

    Mumbai: Raghavendra Rathore, India’s celebrated couturier and designer of bespoke clothing, collaborated with Punjabi singer and actor Diljit Dosanjh for his ongoing Dil-luminati North America tour. The lifestyle designer showcased Indian heritage and craftsmanship on a global platform through Dosanjh’s powerful connection with audiences worldwide. The tour kicked off in Vancouver, Canada, on April 27th and will continue across major cities in Canada and the United States until July 13th, 2024.

    For the Vancouver opener, Dosanjh donned Rathore’s signature black Jodhpur bandhgala collared kurta, featuring intricate tonal thread work. This black handcrafted kurta was paired with a lustrous pure silk chadra (traditional Punjabi, thoughtfully crafted to complement the ensemble. The look was completed with a turle wali pagri (Punjabi turban) styled by renowned turban artist Gurpartap Singh Kang.

    For Diljit’s illustrious DilLuminati tour, the choice of designer was clear: Raghavendra Rathore. Renowned for his impeccable craftsmanship and deep reverence for Indian heritage, Rathore, along with his eponymous brand, embodies a commitment to preserving and celebrating cultural roots. This synergy aligns perfectly with Diljit, whose music and persona are deeply intertwined with the rich traditions of Punjab. Together, they create a seamless blend of fashion and music, paying homage to their heritage while captivating a global audience.

    The iconic bandhgala kurta, a quintessential Raghavendra Rathore design, has been reimagined for contemporary audiences As Dosanjh’s massive 20 million followers witness this celebration of Indian sartorial elegance, it cements India’s position as an emerging powerhouse in the luxury fashion industry.

    “Diljit Dosanjh is an unstoppable force, not just as one of India’s biggest musical sensations but also as a proud ambassador of our rich cultural heritage,” remarked Raghavendra Rathore. “By seamlessly blending his Punjabi roots with a modern sensibility, Diljit has struck a chord with the AI-Gen-Z audience who crave authentic experiences that pay homage to their traditions while pushing creative boundaries. Our collaboration for the Dil-luminati tour is a celebration of this very spirit – fusing timeless Indian craftsmanship with contemporary global appeal. As Diljit takes the stage in my bespoke ensembles, we are showcasing to the world the unparalleled artistry of Indian haute couture on prestigious international platforms.”

    India’s apparel market, valued at a staggering $59.3 billion in 2022, has firmly established itself on the global fashion stage, standing shoulder to shoulder with fashion powerhouses like the UK ($65 billion) and Germany ($63.1 billion), according to data from McKinsey’s FashionScope. As India continues to assert its place on the world stage, trendsetters like Dosanjh and Rathore prove that the country’s rich cultural heritage is not just a source of pride but a powerful tool for growth and innovation.

    With their bold vision and uncompromising commitment to excellence, they are paving the way for a new era of Indian dominance in the global fashion industry, one that celebrates the past while fearlessly embracing the future.