Category: eNews

Neuroscience study by JioCinema confirms elevated viewer engagement with TATA IPL 2024 ads

Mumbai: JioCinema, the official digital streaming partner of TATA IPL 2024, has released the results of a pioneering neuroscience study aimed at understanding and quantifying how viewers respond to advertisements during the TATA IPL. This innovative research highlights the exceptional engagement and purchase intent driven by ads viewed on JioCinema, both on Connected TV (CTV) and mobile platforms.

With the 2024 season marking a milestone in digital streaming, JioCinema attracted a record number of 28 sponsors and over 1,400 advertisers, showcasing the platform’s popularity and reach. JioCinema achieved an impressive streaming viewership record with a 620 million reach during TATA IPL 2024. The significant rise in viewer engagement is attributed to the dynamic nature of the cricketing event and the strategic placement of advertisements.

To delve deeper into this engagement surge, JioCinema conducted a novel neuroscience study utilizing advanced EEG brain mapping devices. The study measured key performance metrics, such as distraction levels, mental effort required to understand and remember ads, changes in brand equity, and purchase intent, directly from viewers’ brains. Participants watched their favourite teams’ matches along with the ads on various platforms, including JioCinema on CTV and mobile, and on Linear TV (LTV) channels. Comparative data was also collected from YouTube on CTV and mobile.

Key Findings:

Large Screen (CTV):

Viewers displayed much more attentive ad viewing, 1.2 times higher than LTV and YouTube CTV.

Brand equity increased by 1.5 times compared to LTV and doubled compared to YouTube CTV.

Small Screen (Mobile):

Viewers were significantly more attentive to ads, 1.2 times higher than YouTube on mobile.

Brand equity increased by 1.2 times compared to YouTube on mobile.

These results underscore the superior impact of advertising on JioCinema’s platforms, offering advertisers a unique opportunity to connect with a highly engaged audience. The study demonstrates that JioCinema’s ads not only capture attention more effectively but also enhance brand equity and drive purchase intent more powerfully than other platforms.

Neurons India cognitive neuroscientist and director Shikher Chaudhary who worked with JioCinema to conduct this study, said, “The effectiveness of ads and how motivating it is to consumers is dependent not only on the creative narrative of the ad but also the scenario in which consumers encounter it. Here we see that the platform has a significant effect on purchase intent, advertising on JioCinema allows for something called the Halo effect, in which the goodwill garnered by the goodness and new-age features of the platform transfers onto the ads, boosting reception to the brands as a result.”

“Our recent experiment has demonstrated that advertising on our platform significantly outperforms other platforms both on large and small screens, in terms of brand equity and purchase intent. Brands that leverage our platform see a more profound impact, with higher engagement and stronger consumer connections,” said Viacom18 Sports head of revenue Anup Govindan. “This proves that our unique approach and advanced targeting capabilities provide a superior advertising environment. We’re excited to help more brands achieve these exceptional results and drive their business growth to new heights.”

With unequivocal proof of how brands can benefit from associating with JioCinema in this regard, advertising on JioCinema will undoubtedly prove to be a mainstay for brands looking to engage with consumers. As the official digital streaming partner of TATA IPL 2024, JioCinema continues to innovate and provide viewers with an unparalleled cricket viewing experience.

June 27, 2024
Disney Cruise Line creating ultimate holiday destination onboard the Disney Adventure

Mumbai: Sailing from Singapore in 2025, the one-of-a-kind Disney Adventure will offer families throughout the region the ultimate holiday at sea. The first Disney Cruise Line ship to homeport in Asia will be a destination itself, sailing on three- and four-night voyages designed with magical days at sea and filled with immersive storytelling and captivating entertainment like only Disney can do.

“We’re bringing the magic of Disney Cruise Line to Asia for the first time ever, and we want to give our guests the cruise relaxation and Disney fun they can only experience aboard one of our ships,” said Disney Cruise Line SVP and general manager Sharon Siskie. “When they set sail on the Disney Adventure, guests will find incredible, immersive areas that bring the worlds of Disney, Pixar and Marvel to life in ways like never before – and these uniquely Disney experiences will inspire families to reconnect, recharge and make unforgettable memories that they’ll cherish forever.”

New areas to discover aboard the Disney Adventure

The Disney Adventure will be both a journey and a destination, a voyage of limitless possibilities that brings to vibrant life the core pillars of Disney storytelling. Through the magic of imagination, discovery, fantasy and — of course — adventure, guests will embark on voyages to seven uniquely themed areas, each teeming with dozens of incredible characters and unforgettable experiences, without ever leaving the ship.

The power of imagination, which opens doors to new adventures and emboldens dreamers to create magic of their own, will captivate guests from the moment they enter Disney Imagination Garden.

● Disney Imagination Garden will be the emotional heart of the Disney Adventure, an enchanted valley, charming garden and open-air performance venue all in one. Inspired by 100 years of heroic and heartwarming Disney adventures — from Moana on the high seas to Mowgli in the jungle — this imaginative gathering space will be guests’ gateway to an unforgettable journey all their own.

The spirit of discovery will inspire guests to chase the horizon, to see how far they can go, and to encounter surprising worlds beyond their own in the dynamic realms of Disney Discovery Reef, San Fransokyo Street and Wayfinder Bay.

● At Disney Discovery Reef, families will shop and dine in an ethereal and ever-changing retreat evoking favorite aquatic characters and nautical stories from Walt Disney Animation Studios and Pixar Animation Studios, including “The Little Mermaid,” “Lilo & Stitch,” “Finding Nemo” and “Luca.”

● Inspired by the eclectic world of Walt Disney Animation Studios’ “Big Hero 6,” San Fransokyo Street will be a family entertainment area pulsing with the energy and atmosphere of a vibrant street market and boasting an assortment of interactive games and activities, shops, cinemas and more.

● At Wayfinder Bay, guests will be called by “the line where the sky meets the sea” to an open-air oasis under the sun, where relaxation and exclusive entertainment await. The sophisticated yet casual poolside retreat will reflect the Pacific Islands-inspired artistry of Disney Animation’s “Moana,” offering some of the most stunning views of the sea and sky aboard the Disney Adventure.

The magic of fantasy draws on hopes, dreams and wishes to create whimsical new worlds from many of Disney’s most beloved and timeless stories, with fairytales made real in the enchanting and expansive Town Square.

● Town Square will be a celebration of Disney royals — a magical land dedicated to those who wish upon a star hoping their dreams will come true. This fantastical forest filled with shops, lounges, cafes, restaurants and entertainment venues will exude the enchanting feeling of summer in full bloom with nods to “Tangled,” “Cinderella,” “Frozen,” “Snow White and the Seven Dwarfs,” “The Princess and the Frog,” and more.

The heart of every Disney adventure is the irresistible thrill and joyful delight of boldly embarking on new and exciting experiences, a feeling guests will dare to discover within Marvel Landing and Toy Story Place.

● At Marvel Landing, heroes will unite in a destination for fans of all ages. As a celebration of Marvel’s larger-than-life personalities, this area will offer Avengers-level adventure, with all-new attractions and experiences that showcase imaginative representations of guests’ favorite Super Heroes.

● Toy Story Place will inspire guests to explore, create, connect and have fun in a whimsical, interactive play land with themed food venues and water play areas, where the world of Pixar’s “Toy Story” movies and shorts springs to life in surprising and inventive ways.

Where magic meets the sea

The Disney Adventure will offer guests a Disney Cruise Line holiday on a grand scale, including the hallmarks of every Disney cruise – fun and relaxation for everyone onboard, incredible dining, world-class entertainment and exceptional guest service.

Every sailing will include an endless array of indoor and outdoor fun, with exciting attractions, interactive play areas, fun in the sun and special entertainment, plus so much more for families to enjoy together. Young cruisers will have the time of their lives with dedicated spaces and clubs for kids, tweens and teens, while adults relax and unwind with premium dining, lounge and spa experiences.

“Consumers in this region have shown such strong affinity for Disney, and we are thrilled to bring an unparalleled Disney Cruise Line vacation to their backyard,” said Sarah Fox, vice president and regional general manager, Asia, Disney Cruise Line. “By infusing Disney’s signature service with handpicked experiences unique to Asia, guests can look forward to the magic at sea through personalized touches, a selection of global cuisines, and abundant retail offerings carrying a distinct local flavor.”

A highlight of every Disney cruise holiday is the world-class entertainment that brings the ship to life. Throughout the Disney Adventure, guests will enjoy unforgettable character encounters, dazzling stage shows brimming with Disney songs and characters, signature events, first-run films, karaoke and game shows.

Guests aboard the Disney Adventure will also enjoy the exceptional dining and impeccable service that Disney Cruise Line is known for. Guests will indulge in a collection of imaginative restaurants where dinner is more than a meal — it’s a chance to feast on favorite Disney stories through immersive theming and distinctly Disney entertainment. Guests will be accompanied by the same dedicated service team throughout the voyage, adding a level of familiarity and attention to their dining experience.

When it’s time to rest, guests will retreat to well-appointed staterooms complete with special Disney touches and family-friendly conveniences, such as Disney Cruise Line’s signature split-bath concept, which allows two people to get ready at once. The Disney Adventure will also feature extensive concierge accommodations, providing ultimate luxury and a heightened level of personalized service and convenience, including access to exclusive areas and amenities such as a private indoor lounge, an expansive sundeck with a pool and whirlpools, high-end shopping venues, and dedicated spa and fitness facilities.

A new adventure on the horizon

Beginning in 2025, the Disney Adventure will sail three- and four-night cruises from the Marina Bay Cruise Centre for at least five years as part of a collaboration between Disney Cruise Line and Singapore Tourism Board. Singapore’s strategic location, world-class air connectivity and port infrastructure make it a thriving cruise hub in Southeast Asia, a diverse region that is home to over 40 UNESCO World Heritage Sites.

Disney Cruise Line estimates the passenger capacity of the 208,000-gross-ton Disney Adventure to be approximately 6,700 with around 2,500 crew members.

More details about the maiden voyage and onboard experiences will be announced at a later date.

For more information about the Disney Adventure, guests can visit

https://disneycruise.in/adventure

https://bit.ly/DisneyAdventureTeaser

June 26, 2024
Radio City presents “Cricket ka Blockbuster – Cup Par Haq” 2024 season with Harbhajan Singh

Mumbai: Brace yourselves for a cricketing spectacle like never before! Radio City is all set to launch “Cricket ka Blockbuster – Cup Par Haq” for the 2024 season. This time, the iconic Harbhajan Singh joins the lineup, bringing his legendary cricketing insights and charm to elevate the excitement. At the heart of this campaign lies the pulsating anthem, “Cup Par Haq” that embodies the game spirit uniting fans nationwide. Its massive launch across all 39 stations and digital platforms marks a momentous occasion.

Since its inception, Radio City has been a trendsetter in capturing the essence of Indian cricket leagues. This year’s campaign offers a perfect blend of cricket and entertainment, with the RJs delivering score updates, trivia, and engaging contests through the “World Cup ka Dose with City Ke Jocks” segment. Fans can participate in exciting activities both on-air and digital, with opportunities to win prizes.

Adding humor to the campaign, “World Cup Laughter Shots” injects post-ad break cricket-themed jokes that will tickle the audience’s funny bones, promising unlimited laughter both on-air and in the digital realm. “Bhajji on Mic” delves into the drama on the field, with Harbhajan Singh providing insightful analysis and exclusive match insights. Experience the thrill of the tournament with “Game Point to the Point,” a Sunday show highlighting key moments, ensuring fans stay informed and entertained. Immerse yourself in musical bliss with “Gaano ki Hat-trick,” featuring three back-to-back songs that add a melodious touch to the ‘Cricket Ka Blockbuster’ experience. Explore the journey of cricketing icons in “Stumps & Stories,” offering profound insights into their lives and careers.

Radio City CEO Ashit Kukian expressed his views for the upcoming season, stating, “We are pleased to bring ‘Cricket ka Blockbuster – Cup Par Haq’ to our audience once again. Radio City has always been at the forefront of delivering exceptional cricket content, and this year, with Harbhajan Singh’s unmatched expertise and our innovative programming, we aim to make this season too an unforgettable experience for cricket aficionados nationwide.”

Nayara Energy, an Indian private fuel network has joined hands with Radio City as the presenting sponsor for ‘Cricket Ka Blockbuster to make this a memorable cricket tournament.

With over 6,500 retail outlets spread out across India, Nayara Energy strives to create a delightful experience at its retail outlets and is at the forefront of innovation and customer-driven initiatives in the energy sector.

Expressing his thoughts on the launch of this latest initiative, Nayara Energy CMO Madhur Taneja commented; “At Nayara Energy, we are delighted to partner along with Radio City for our Mahabachat Utsav which is akin to Radio City’s ongoing initiative offering listeners a power packed dose of cricket and entertainment. It is a unique way of finding resonance with our consumers through storytelling and immersive experiences. As the largest private fuel retailer in India, this promotional campaign serves as a testament to Nayara Energy’s appreciation of our esteemed customers. Having onboarded celebrated cricketer, K.L Rahul as the face of our Mahabachat Utsav campaign we aim to create a strong resonance with our consumers on fuelling their dreams and aspirations.”

Cricket superstar, Harbhajan Singh, also shared his excitement, saying, “I am delighted to be a part of ‘Cricket ka Blockbuster’ this season. Cricket has always been my passion, and I am eager to engage with fans through insightful analysis and behind-the-scenes stories. Together with Radio City, it is an endeavor to make this season even more thrilling and entertaining for cricket lovers across the country.”

Moreover, the radio channel extends this multi-touchpoint engagement opportunity to brands, providing maximum visibility and connection with diverse audiences across various platforms. This season promises an entertainment extravaganza beyond just cricket. So stay tuned and celebrate the spirit of tournament like never before!

June 26, 2024
Times Network celebrates Digit Magazine’s 23rd anniversary with AI-Q launch

Mumbai: Times Network broadcast and digital network commemorates Digit magazine’s 23rd anniversary with the launch of a groundbreaking AI offering, Digit’s AI-Q (AI Quotient), the first standardized measure of AI performance for consumer electronics in the publishing industry. Recognized as the go-to destination for consumer technology since 2001, Digit was recently acquired by Times Network, bolstering its continued investment in its digital publishing business, which already reaches over 110 million monthly active users and garners more than 1 billion monthly video views.

Powering its commitment to innovation with the latest technological advancements, in-depth testing, and analysis, Digit’s AI-Q (AI Quotient), is a proprietary scoring system that evaluates the AI capabilities of various devices including smartphones, laptops, televisions, etc. The AI-Q score enables users to understand the AI specifications in their gadgets, helping them make informed decisions. The AI Quotient is derived from an extensive testing process involving 80 AI and Computer Vision tests executed on the Neural Processing Unit (NPU) of devices. These tests cover various aspects such as Object Recognition/Classification, Semantic Segmentation, Parallel Object Recognition, Optical Character Recognition, Object Tracking, Image & Video Processing, Face Recognition, Camera Scene Detection, Natural Language Processing, and more. The stringent benchmarking process examines over 180 different aspects of AI performance, including speed, accuracy, and initialization time, ensuring a thorough and holistic evaluation.

Commenting on this technological breakthrough, Digital, Times Network president & COO Rohit Chadda said, “We acquired Digit as part of our strategic growth initiatives and are poised to drive it into its next phase of growth. AI-Q is truly a groundbreaking innovation of our time and sets a new benchmark showcasing Digit’s thought leadership in the Technology industry. With the rise of Generative AI and its integration into all kinds of devices, Digit empowers users to understand the true AI capabilities of their gadgets. Our stringent benchmarking process, involving 80 models and more than 180 aspects of AI performance, ensures a comprehensive evaluation of speed, accuracy, and initialization time.”

As part of its continuous effort to empower consumers with the latest information, Digit.in has introduced Digi-AI-zed, a new segment on its website. This dedicated section will serve as a comprehensive source for all AI-related news and reviews, catering to both users and industry leaders seeking the latest advancements in AI technology.

June 26, 2024
Moneycontrol registers 41.8 mn unique visitors in May, outpaces competitors

Mumbai: Moneycontrol bolstered its position as India’s top business news platform, beating its key competitor across key digital metrics. According to Comscore data for May 2024 (India ComScore MMX), Moneycontrol led with 41.82 million unique visitors.

In terms of Page Views, Moneycontrol retained its lead in May, at 367 million, significantly ahead of its nearest rival.

The dominance of Moneycontrol is evident in both page views and unique visitors, which are key metrics for media planners and advertisers.

Moneycontrol also sustained its lead in user engagement with 410 million minutes spent and 133,139 sessions in May. This not only demonstrates the platform’s stickiness but also the reader’s trust, as they are consuming significantly more content on Moneycontrol than its competitors.

Moneycontrol is also leading the race in breaking significant business stories, becoming the top choice of industry leaders from corporate India, the startup world and markets.

June 25, 2024
Shemaroo Entertainment unveils futuristic and consumer-friendly website

Mumbai: Shemaroo Entertainment Ltd, a pioneering name in the entertainment industry, is delighted to announce the launch of its newly refreshed corporate website, www.shemarooent.com. This revitalised digital platform embodies Shemaroo Entertainment’s commitment to innovation and future readiness, offering a modern and engaging user experience.

Shemaroo’s new website is designed to provide an immersive and intuitive browsing experience. With its contemporary design, sleek interface, streamlined navigation, and rich content, visitors can effortlessly explore and discover the company’s diverse offerings and strategic initiatives. Key highlights include user-friendly categorization and seamless access to Shemaroo’s various businesses such as Broadcast, OTT, Digital and Syndication. These enhancements ensure that both new and returning visitors can easily discover valuable insights about the company.

This significant digital enhancement underscores Shemaroo’s dedication to staying at the forefront of the media and entertainment industry. By integrating modern design trends, high-quality visuals, and subtle animations, the revamped website not only captures the essence of Shemaroo’s rich legacy but also exemplifies its progressive vision. By embracing cutting-edge technology and user-centric design principles, Shemaroo aims to foster deeper connections with audiences.

Talking about this new development, Shemaroo Entertainment chief marketing officer Anuja Trivedi said, “At Shemaroo, innovation has always been at the core of our DNA. We are excited to unveil our revamped website, which reflects our commitment to excellence. This platform not only enhances our user experience but also introduces a more dynamic digital engagement. We believe this revamp marks a significant milestone in our journey, reinforcing our dedication to creating an interactive experience for our ever-expanding audiences.”

This launch marks a significant advancement for Shemaroo Entertainment, reinforcing its position as a leader in the entertainment industry and its dedication to creating magic for audiences worldwide.

June 24, 2024
Indian netizens cheer for new World Cup favourites from Rohit to Saurabh Netravalkar

Mumbai: As Team India blasts its way undefeated into the Super 8 of the T20 Cricket World Cup, the cheers of Indian cricket enthusiasts have only grown louder in the online arena. From seeing their favourites beat rivals Pakistan in a thrilling turnaround of a match, to becoming instant fans of Saurabh Netravalkar from Team USA and the so-called ‘Overseas Indian 11’ players making a splash in the tournament across international teams – this World Cup has been a roller coaster of emotions for Indian fans.

With the assistance of Sprinklr Insights, we’ve compiled a glimpse of the many exciting conversations Indian fans are having in the online sphere about team India through their many matches in the tournament so far – looking at the high points and most talked about moments and players that are driving the excitement for the tournament.

An Explosion in Fan Conversations

As the cricket fever takes over the country, fans sparked over 1.233 million conversations about cricket from late May to the present day, with over 547 million engagements – showing just how actively tuned in the Indian fans are to the sport and their online communities.

A majority of these conversations took place on the platforms of X (formerly known as Twitter) and YouTube, where cricket fan communities are the most active. Across the joint platforms of X, Youtube, Instagram, Reddit, Facebook, and news outlets, the combined conversations generated a massive 272 billion+ views in reach. Of this incredible number, over 76.6 per cent of all conversations showcased positive sentiments as fans shared their excitement online.

As the country with the most die-hard cricket fans, it is no surprise that India also leads the global number of conversations about cricket surrounding the World Cup across social media – generating over 114K conversations alone, with Pakistan and USA being distant followers at 25K and 11K respectively.

The languages in which these conversations are being had are also growing, as over 8.5 per cent of online social media conversations began in non-English languages, showing that the World Cup conversations have also fuelled greater social media participation of non-English speaking communities around India.

The Most Talked About T20 World Cup Matches in India

As one of the most viewed fixtures not just in cricket but across sports globally, it was no surprise that the India vs Pakistan match in the 2024 T20 World Cup was Team India’s most anticipated match yet. Of Team India’s four played matches, this match drew the most attention as fans cheered on Jasprit Bumrah’s spectacular spell to give India the win. Keeping fans on the edge of their seats, the match alone generated over 42,000 conversations on social media throughout the game, amplified by over 132.6 million fan engagements through comments, likes, and shares – as India mounted an incredible second innings comeback, and the echoes of Boom Boom Bumrah’s bowling could be heard all across the online sphere.

The IND vs AFG match, India’s first game in the Super 8 also saw the Men in Blue have a comfortable march to victory off the back of Suryakumar Yadav & Hardik Pandya’s batting, sparking over 47,000 conversations of celebration and excitement online.

The IND vs USA match gave Indian fans plenty to cheer for as well, as netizens appreciated the strong performance of the underdog Team USA, which included 5 players of Indian origin in their ranks. The fixture generated over 51,000 conversations across social media, as the US team won the hearts of new fans around the world.

The Most Popular Teams In The T20 World Cup

The country came together to rally behind Team India for the World Cup, making them the undoubted favourites among Indian fans. South Africa also remained prominent favourites in online conversations, followed closely by Oman and USA – both teams that are making their T20 World Cup debut this year.

While the latter would not make it out of the group stage, Team USA surprised the world by making it to the Super 8; and has also gone viral among Indian fans for the many formerly Indian players who play on the US national team – who also secured an upset win versus Pakistan. At the centre of this attention is the multitalented Saurabh Netravalkar – a former India U-19 player, who manages the twin roles of Oracle engineer as his day job and US player as a passion project. Is it any wonder that the US vs IND fixture generated over 51,000 conversations across social media, as fans found it in their hearts to appreciate the US side as well, with 5 Indian origin players who played their hearts out.

Most Popular Players

In this tournament, Team India’s big three have emerged quite clearly – with Virat Kohli, Rohit Sharma, and Jasprit Bumrah being the most popular and talked about players in the tournament, with over 124 million, 121 million, and 60 million engagements on social media content respectively. In the aftermath of the India-Pakistan and USA-Pakistan fixture, Pakistan team skipper Babar Azam too made his way into the list of players in the spotlight with over 75 million engagements.

Player of the Tournament

The prestigious Player of the Tournament award is a monumental achievement, and of course, Indian fans are rooting for one of their own to life the trophy. In online conversations surrounding the topic, Virat Kohli leads the fans’ choice for Player of the Tournament, with Rohit Sharma, Ravindra Jadeja, Jasprit Bumrah and Hardik Pandya also appearing in the Top 10. England squad members Sam Curran, Reece Topley, Chris Jordan, Liam Livingstone, and Mark Wood rounded out the list – leaving fans to closely follow who performs the best in the remainder of the tournament.

India’s ‘Overseas 11’ Win Over Fans

Cricket is said to be in the lifeblood of Indian sport, so much that several Indian-origin players have been in the spotlight this tournament as they represented other international squads. Indian-origin players like Saurabh Netravalkar, Monank Patel, and Harmeet Singh of Team USA have become internet sweethearts given their surprise win over Pakistan and their previous stints playing for India’s youth teams. Indian fans have thus found it in their hearts to also root for the underdogs of Team USA and Team Canada this T20 World Cup.

Top Countries Talking About the T20 World Cup

Across social media conversions, India emerged as the undisputed leader in both the number and concentration of cricket conversations on social media – as Indian fans posted over 90K different conversations online across platforms, with a majority coming from metro cities of Delhi, Mumbai, Bengaluru and Chennai. The closest international follower was Pakistan, trailing as a distant second with a little over 20K conversations.

June 24, 2024
ManoramaOnline enhances user experience with Google’s strategic partnership

Mumbai: ManoramaOnline, a digital media, has significantly advanced its platform through “ManoramaOnline 2.5,” an ambitious project aimed at revolutionizing user experience on both web and e-reader platforms. This major upgrade made possible through a strategic partnership with Google, marks a significant step forward in the platform’s commitment to delivering high-quality content to the Malayalee community. Over the past quarter-century, ManoramaOnline has become a trusted source of news and information, consistently excelling in online content delivery.

The primary goal of “ManoramaOnline 2.5” was to create a modern, user-friendly interface that aligns with contemporary trends. The project addressed key issues such as UX/UI, content discoverability, and CMS architecture. The redesign features a sleek, intuitive interface that makes it easier for users to find relevant content quickly. Enhancements to the CMS architecture streamline the content publishing process, offering greater flexibility for editors and ensuring a more dynamic content presentation. Additionally, the project met the growing demand for enhanced e-paper services among subscribers.

The collaboration with Google has yielded impressive results. Since the roll-out of the redesigned platform, user feedback has been overwhelmingly positive. Post-redesign, there was a 55% increase in the average engagement time per session for direct traffic, indicating a significant improvement in user engagement and satisfaction with the redesigned platform. Additionally, there was a 6% increase in engaged sessions per user for both direct and organic search traffic referrals, indicating a notable enhancement in user interaction and interest with the revamped platform. Users now enjoy a more engaging and satisfying interaction with the platform, reflected in increased engagement times and higher satisfaction rates.

The success of this project was made possible through a strategic partnership with Google. Google’s expertise and resources provided invaluable insights and support throughout the project, helping ManoramaOnline leverage cutting-edge technologies and best practices to significantly enhance the platform’s performance and user experience.

The ‘ManoramaOnline 2.5’ project, initiated in partnership with Google, undoubtedly accelerated our efforts to improve reader experience and engagement across all our platforms,” said ManoramaOnline, chief executive officer Mariam Mammen Mathew.

“ManoramaOnline has been a pioneer of high standards in the news and information space. Partnering with the brand and the hugely committed team to improve their news delivery across digital channels has been an invaluable experience. Having credible news reach the language user is a core part of Google’s mission and we could not be happier with the results”, said Durga Raghunath, Head of News Partnerships, Google India.

With the successful launch and operation of the redesigned platform, ManoramaOnline continues to evolve, leveraging the use of the latest technology to meet the dynamic needs of its users.

June 24, 2024
Amazon miniTV and Dot & Key join forces to deliver an integrated brand story to audiences across India

Mumbai: Amazon miniTV, Amazon’s free video streaming service, is delighted to announce its strategic collaboration with one of its long-term strategic advertisers – Dot & Key, organically integrating its popular sunscreen into its popular shows, including the widely acclaimed series Jamnapaar. Known for its gripping narrative and relatable characters, Jamnapaar has become one of the most loved shows on Amazon miniTV, ranking among the top 5 most viewed shows in India. Exploring themes of aspiration, self-identity, embracing one’s roots, and the significance of familial bonds, the series has deeply resonated with viewers nationwide, making it a perfect fit for Dot & Key to connect with its target audience.

The brand has had a long-standing association with Amazon miniTV, consistently engaging with a digitally savvy female audience, aged 18-34, with a high affinity for romantic and light-hearted content. The collaboration between Dot & Key and Amazon miniTV represents a broader strategy to create an immersive content experience for viewers. This strategic approach not only enhances brand visibility but also seeks to create a unique dimension, all while fostering a deeper connection with the audience. Apart from Jamnapaar, the brand has previously sponsored the hit series Badi Heroine Banti Hai, and this successful partnership is set to continue with several more shows launching later this year.

Commenting on the collaboration, Amazon Ads India director Vijay Iyer stated, “Dot & Key’s integration into Amazon miniTV shows reflects how brands can effectively reach their target audience through popular and engaging content. We look forward to fostering more such partnerships that provide significant value to our viewers and advertisers alike. By collaborating with leading brands like Dot & Key, we aim to create unique and memorable experiences for our audience while providing brands with effective avenues to connect with their target consumers.”

“Collaborating with Amazon miniTV for shows like Jamnapaar and Badi Heroine Banti Hai has been an exciting opportunity for us to showcase our products creatively, and we look forward to further strengthening this partnership in the coming years. This collaboration aligns perfectly with our mission to engage with consumers authentically and drive brand affinity in today’s dynamic digital landscape,” shared Dot & Key co-founder Suyash Saraf.

Spanning original web series, short films, internationally acclaimed shows, reality shows, and more, Amazon miniTV boasts a diverse and robust content library, available to stream for free within Amazon’s shopping app, on Prime Video, Fire TV, Smart TVs, or download the app from Play Store.

June 22, 2024
A. R. Rahman, Alan Meyerson & Subhash Ghai announces as speakers for All About Music 2024

Mumbai: All About Music, a B2B conference in the music industry, has released the initial lineup of speakers for the 8th edition, promising an exciting and diverse range of global music industry professionals, taking place on the 6th, 7th and 8th of August at Grand Hyatt, Mumbai.

Some of the speaker names include the renowned composer and playback singer, A. R. Rahman, Subhash Ghai, Lisa Mishra, Andreea Gleeson (CEO, TuneCore). Grammy-winning sound engineer and mixer Alan Meyerson, Vivek Raina (Managing Director, Believe India), Marielle Jakobson (chief product officer, Embody) and artists – Sanju Rathod and Chaar Diwari amongst others.

The official theme for All About Music 2024 is ‘Synthesis.’ Embracing change, fostering collaboration, networking and envisioning a sustainable future for the music industry! The 8th edition marks the beginning of a new life cycle for AAM. A chance to think long-term for the industry as a whole, and the role we hope to play in getting us there.

Tickets for All About Music 2024 are now available on the Paytm Insider platform.

Buy tickets here – https://bit.ly/3REFDsN

June 21, 2024