ITV

Category: eNews

  • Navigating the Future: The Imperative of Cloud Migration for Business Excellence

    Navigating the Future: The Imperative of Cloud Migration for Business Excellence

    In an era defined by rapid technological advancements and ever-evolving market dynamics, businesses must look beyond traditional methods to maintain competitiveness and drive growth. Cloud migration stands out as a pivotal strategy that transforms how companies operate, innovate, and engage with their customers. More than just a technological shift, it represents a strategic move that redefines business landscapes . Managed Cloud Services are at the core of this transformation, providing the essential support and infrastructure for businesses to excel.

    Catalyzing Business Transformation 

    Cloud migration is not merely an IT upgrade but a catalyst for comprehensive business transformation. It enables companies to dismantle the limitations of legacy systems and embrace a more flexible, scalable, and innovative approach to operations. Managed Cloud Services provide the backbone for this shift, offering robust, adaptable solutions that can evolve alongside the business.

    By migrating to the cloud, businesses can leverage advanced technologies such as artificial intelligence (AI), machine learning (ML), and big data analytics. These tools are crucial for enhancing decision-making, automating processes, and gaining deeper insights into business operations. The result is a more agile, responsive organization capable of thriving in a fast-paced market.

    Agility and Scalability: Cornerstones of Modern Business 

    In today’s dynamic business environment, the ability to swiftly adapt to changes is vital. Traditional IT infrastructure often fails to provide the necessary agility, leading to inefficiencies and missed opportunities. Cloud migration addresses this challenge by offering unparalleled scalability and flexibility. . Managed Cloud Services ensure that businesses can adjust their resources in real-time, scaling up during periods of high demand and scaling down during quieter times.

    This flexibility is particularly beneficial for industries with fluctuating demands. Retailers, for instance, can handle peak shopping seasons without over-investing in infrastructure that would remain underutilized during off-peak periods. This scalability ensures optimal resource utilization, reducing costs and improving overall efficiency.

    Accelerating Innovation and Time-to-Market 

    Innovation drives business success, and the cloud is a powerful enabler of rapid innovation. Managed Cloud Services provide businesses with access to cutting-edge tools and platforms that facilitate the development and deployment of new products and services. This accelerates the time-to-market, allowing companies to respond quickly to emerging trends and customer needs.

    For example, cloud-based development environments enable teams to collaborate seamlessly, regardless of location, speeding up the innovation cycle. Rapid prototyping and iterative testing become more manageable, allowing businesses to refine their offerings continuously. This agility ensures that companies stay ahead of the competition and remain relevant in their industries.

    Enhancing Customer Engagement 

    Customer expectations are higher than ever, and businesses must meet these demands to remain competitive. Cloud migration plays a critical role in enhancing customer engagement by providing the tools needed to deliver personalized, real-time experiences. Managed Cloud Services support the integration of various customer touchpoints, creating a unified, seamless customer journey.

    Cloud-based customer relationship management (CRM) systems gather and analyze data from multiple sources, offering a comprehensive view of each customer. This enables businesses to tailor their interactions, improve service delivery, and foster stronger customer relationships. Additionally, real-time analytics provide valuable insights into customer behavior, helping businesses anticipate needs and exceed expectations.

    Empowering a Distributed Workforce 

    The global shift towards remote and hybrid work models has redefined the workplace. Cloud migration supports this trend by enabling seamless collaboration and productivity across geographically dispersed teams. Managed Cloud Services provide the necessary infrastructure and tools to ensure that employees can work efficiently from anywhere.

    Virtual desktops, cloud storage, and collaboration platforms are essential for maintaining productivity and connectivity among remote workers. These tools facilitate real-time communication and collaboration, ensuring that teams remain aligned and engaged, regardless of their physical location. This capability is crucial for attracting and retaining top talent, as flexibility in work arrangements has become a key factor in employee satisfaction.

    Strengthening Security and Compliance 

    Security and compliance are critical concerns for businesses in the digital age. Managed Cloud Services offer advanced security features that often surpass those of traditional on-premises systems. Cloud providers invest in state-of-the-art security technologies, such as encryption, multi-factor authentication, and continuous monitoring, to protect sensitive data and applications.

    Moreover, cloud providers have extensive expertise in regulatory compliance. They offer tools and services that help businesses navigate the complex landscape of industry regulations, ensuring that they remain compliant while benefiting from the advantages of cloud computing. This reduces the risk of non-compliance and allows companies to focus on their core operations.

    Cost Efficiency and Financial Agility 

    Cost efficiency is a significant advantage of cloud migration. Traditional IT infrastructure requires substantial capital investment in hardware, software, and maintenance. Managed Cloud Services operate on a subscription-based model, transforming these capital expenses into operational expenses.

    This shift provides businesses with greater financial flexibility and predictability in budgeting. Companies can scale their cloud services according to demand, ensuring they only pay for what they use. This financial agility allows businesses to allocate more resources toward strategic initiatives and innovation, driving long-term growth and success.

  • BIG FM announces AI-enabled BIG DHUN platform

    BIG FM announces AI-enabled BIG DHUN platform

    Mumbai: AI is not just a mere buzzword; its assuming a central role and reshaping the future across various sectors. Known for being in line with the rapidly evolving technological advancements, BIG FM, one of India’s leading radio networks, is leveraging its offerings under its integrated marketing brand architecture – BIG World, enabling them with the power of AI. Taking a leap, the radio network aims to create a cohesive and dynamic ecosystem that enhances user experience and fosters a deeper connection with its audience. Kickstarting the first leg of its offering, the radio network announces its distinctive AI-driven initiative – BIG Dhun: a custom song generation platform.

    Taking personalisation a step further, BIG Dhun is an exclusive AI-powered song-creation platform which will revolutionise the way audiences experience music. The interactive platform will enable users to input different prompts to generate a unique song in seconds. It invites listeners to share specific details reflecting their mood, preferred genre, language, gender, personal story or any chosen theme. The AI platform will generate custom songs that encapsulate the essence of these elements. BIG Dhun is all set to be launched on Friendship’s Day, making the celebrations special for everyone. The songs, crafted with precision reflecting different kinds of relationships that friends share, will be accompanied by touching testimonials. This innovative use of AI not only highlights the technological prowess of BIG FM but also underscores its commitment to foster genuine connections through the power of music and storytelling.

    Commenting on the same, BIG FM CEO Abraham Thomas said, “At BIG FM, we’re leveraging AI to transform our content strategy, enhance engagement and set new benchmarks in consumer experience. It allows us to deliver real-time, data-driven content and interactions, ensuring that our offerings are always relevant, engaging and tailored to individual preferences. We have an impressive lineup of offerings in this space which we are sure to get all our stakeholders excited.”

    BIG FM COO Sunil Kumaran shared, “Through BIG World, our endeavour has always been to provide end-to-end solutions to all our stakeholders. With the introduction of AI, we were leveraging it as a tool to create personalised content and gain deeper consumer insights, but now we are applying it in a more analytical direction. In the age of digital media and entertainment, interactive campaigns that engage users creatively are at the forefront of innovations. Our new platform BIG Dhun aims to harness the power of artificial intelligence to create a unique experience where users can generate personalized songs. It embodies the philosophy of innovation, connectivity and personalized engagement, underscoring our dedication to delivering a holistic experience.”

    BIG Dhun anticipates high user interactions, fostering a vibrant and active community.  As pioneers in embracing radio + digital advancements, BIG FM continues to innovate and adapt, leading the way whilst merging the best of both worlds- radio’s classic charm with modern digital experiences.

  • NFDC and Netflix partner to launch “The Voicebox”

    NFDC and Netflix partner to launch “The Voicebox”

    Mumbai: National Film Development Corporation, a public sector enterprise under the aegis of the Ministry of Information and Broadcasting (MoIB), has joined hands with Netflix India to launch an upskilling program for voice-over artists in India called “The Voicebox”.

    The occasion was graced by Shri. Sanjay Jaju, Secretary, MoIB, Vrunda Desai, joint secretary (Films), MoIB, Shri. Aditya Kutty, legal director, Netflix, Freddy Soames, head of competition policy, Netflix, and Sharad Mehra, chairman, Pearl Academy, among others.

    Today at Shastri Bhawan, Prithul Kumar, managing director, of National Film Development Corporation (NFDC) and joint secretary (Broadcasting II), MoIB and Kiran Desai, general counsel, and senior director – of business and legal affairs, Netflix India, signed the MoU to formalise the partnership, which aligns with NFDC and Netflix’s combined vision to promote Indian cinema and nurture talent in the Media and Entertainment industry.

    “The Voicebox” program will offer Recognition of Prior Learning (RPL) training for voice-over artists focusing on English, Hindi, Marathi, Bengali, Malayalam, Tamil, Telugu and Gujarati languages. As part of the program, structured workshops, which would include training (featuring guest lectures and mentoring sessions), followed by an assessment, will be conducted in seven major cities of India – New Delhi, Mumbai, Kolkata, Ahmedabad, Hyderabad, Chennai, and Kochi. Each batch would accommodate up to 30 candidates, with 210 participants selected through preliminary screening. At least 50 per cent of the participants will be women.  

    Pearl Academy, India’s leading design institute will join as a Training Partner for this program. Seven top participants from every batch will be chosen to contribute to Netflix’s special project, “Azaadi ki Amrit Kahaniya”, where they will lend their voices to narrate stories reflecting the Indian independence movement.

    The program is open to professionals, preferably women, with more than two years of experience in the media and entertainment sector, who are eager to enhance their skills in voice-over.

    This Voicebox program is sponsored by the Netflix Fund for Creative Equity, which has dedicated $100 million a year over five years to setting underrepresented communities up for success in the TV and film industries through programs all around the world.

  • WION’s episode startup ecosystem and its evolution, airing ahead of Global Unicorn Summit 2024

    WION’s episode startup ecosystem and its evolution, airing ahead of Global Unicorn Summit 2024

    Mumbai: WION international news channel, to announced a  episode delving into India’s vibrant startup ecosystem and its evolution, airing ahead of the highly anticipated Global Unicorn Summit 2024. The telecast of this episode is scheduled for Saturday, 13 July 2024 at 1:30 pm and Sunday, 14  July 2024 at 12:30 pm, offering its widespread global viewers with  exclusive insights into the challenges and opportunities faced by Indian startups.

    The highly anticipated special episode promises to deliver deep insights into the multifaceted dynamics of India’s startup ecosystem. Rahesha Sehgal, WION’s esteemed news presenter, will helm an enlightening and thought-provoking discussion with two of the most influential industry leaders in the startup ecosystem: Nitin Agarwal, CEO of GlobalBees, and Jai Chechani, MD of Bluechip Encore & Avoke Foods and Curator of the Global Unicorn Summit.

    The upcoming episode will also delve into the evolution of the startup culture in India, examining how it has transformed over the years and what the future holds. Nitin Agarwal and Jai Chechani will also be seen discussing the significant challenges Indian startups face in raising funds in global markets, offering their perspectives on navigating these hurdles. They will also highlight the pivotal role that the government policies play in the success of startups, shedding light on the essential support structures needed for sustainable growth. This episode aims to not only inform but inspire viewers by showcasing the resilience and ingenuity of Indian entrepreneurs, setting the stage for the upcoming Global Unicorn Summit 2024 in partnership with Zee Business and WION.

    Zee Business and WION business head Pankaj Rai emphasised on importance of this initiative and the purpose of the special episode, highlighting, “WION’s special episode marks a pivotal moment in our commitment to empowering India’s startup community, from unicorns to soonicorns. It will offer unparalleled insights into the challenges and opportunities shaping the entrepreneurial landscape, setting the stage for transformative growth and global impact.”

    The Global Unicorn Summit 2024 in partnership with Zee Business and WION scheduled on 24 August 2024 in Bengaluru, aims to extend its reach and impact to a global audience, bridging the gap between established unicorns and burgeoning startups, and fostering mentorship and sustainable growth. This diverse and dynamic program ensures that attendees will leave with a wealth of knowledge and inspiration to fuel their entrepreneurial journeys. Additionally, emerging startups will have the opportunity to showcase their innovative ideas and solutions, highlighting the ingenuity driving the startup landscape forward.

    Watch live streaming of the episode at 1:30 pm on WION’s YouTube channel.  To register and to know the event agenda, 

  • KING returns with his ‘Monopoly Moves’ album listening party tour

    KING returns with his ‘Monopoly Moves’ album listening party tour

    Mumbai: Indian rapper and popstar KING is returning to his hip-hop roots with his fifth feature album titled ‘Monopoly Moves’ which is touted to host star-studded collaborations with some of Indian hip-hop’s finest acts. #KINGsclan is in for a surprise with the ‘Monopoly Moves’ listening party tour that is set to take place in support of KING’s latest project. Paytm Insider, India’s premier entertainment platform, in association with Bluprint and WMS Entertainment, will be presenting his album-listening tour across cities like Delhi, Mumbai, Kolkata, Hyderabad, Bengaluru, Pune, Guwahati, and Ahmedabad, kicking off in August 2024.

    The ‘Monopoly Moves’ listening party tour is a unique, experimental attempt rooted in the ethos of togetherness. KING’s upcoming listening parties will create an intimate experience, with fans in every city rocking dedicated colours basis each city’s theme. These parties set to take place across eight cities in India will bring the fans closer to the music sensation that KING has evolved into while tracing back to his humble West Delhi beginnings for what promises to be a raw, real, and an inclusive experience for them. The inception of these listening parties will be ‘One Night In Hip Hop’ an epic launch night of the album, in his hometown in Delhi. It is a fitting homecoming for his ride-or-die fans and featured artists jamming to the hip-hop beats.

    Paytm Insider COO Varun Khare said, “We at Paytm Insider are stoked to be part of this landmark event for Indian hip-hop. KING is not just returning to his roots but also dropping an album that celebrates his journey and artistry. Known for his spectacular stage presence, KING is set to elevate the game with his unique and experimental ‘Monopoly Moves’ listening parties. Get ready for a once in a lifetime experience that you won’t want to miss!”

    KING’s journey voices the story of a small-town boy hungry to put out his artistry and inspire the newer generation with his music. Being the only rap artist to have released consecutive albums every year since the release of his debut album in 2020, KING has brilliantly stitched together Indian melodies with international sensibilities across his catalogue to deliver massive hits like ‘Tu Aake Dekh Le’ and ‘Maan Meri Jaan’, which was also crowned as the most streamed song of 2023 on Spotify India.

    KING said, “I’m beyond excited to bring the ‘Monopoly Moves Album Listening Party’ tour to life. These album listening parties are a celebration of the journey of my Kingsclan. I have been on together, my identity as KING Rocco and to showcase my latest body of work in its most authentic form. Every night will be a unique and special experience, and I can’t wait to be back on stage. See you on the road!”

    Continuing his track record as a hit-making machine, the new album will bring back the stylish KING, who became a household name with ‘MTV Hustle’, and is ready to rule global charts again. With a blend of infectious hooks and memorable bars, while also exploring more personal subject matter, the ‘Monopoly Moves’ album touches upon navigating through themes of fame, relationships, and self-discovery.

    Book your tickets only on Paytm and Paytm Insider.

  • Tanzeel Khan & Hasan Shah release new single “Neendran Di Chor”

    Tanzeel Khan & Hasan Shah release new single “Neendran Di Chor”

    Mumbai: Tanzeel Khan and musician Hasan Shah have teamed up for their latest new single, “Neendran Di Chor.” This track is set to be the Punjabi hit of the summer, with its blend of soft, mesmerizing verses and a catchy, energetic hook that listeners will love.

    “Neendran Di Chor” follows the story of a traveler and a high-born individual who are drawn to a mysterious beauty known by many names, like Genie and Djinn. The music video, filmed in the beautiful and historic city of Ouarzazate, Morocco, perfectly complements the song’s enchanting tale.

    An artist and content creator from Mumbai, Tanzeel Khan brings his warmth and charm to the song. Known for his hits “Dili Ki Ladki” and “Befikar,” Tanzeel has quickly gained millions of fans on social media.

    “This song is very special to me,” said Tanzeel Khan. “Working with Hasan on ‘Neendran Di Chor’ has been an incredible journey. The magic we felt while making this track is something I hope everyone feels when they listen to it. The story, the music, and the visuals all came together perfectly, and I can’t wait for everyone to experience it.”

    Musician and composer Hasan Shah also expressed his excitement. “Collaborating with Tanzeel on ‘Neendran Di Chor’ was amazing. Our styles fused naturally, and we created something unique and timeless. I’m thrilled to share this song with the world.”

    “Neendran Di Chor” is now available on all major streaming platforms.

  • Pokémon GO Fest 2024 brings global festivities to local parks

    Pokémon GO Fest 2024 brings global festivities to local parks

    Mumbai: Pokémon GO, an augmented reality mobile games by Niantic, is thrilled to announce Pokémon GO Fest 2024 in India. This is the biggest and the highly anticipated event of the year for the trainers and Pokémon GO communities worldwide. Elevating the excitement, Niantic is introducing new exciting elements, bonuses, rewards and special Pokémon this year.

    Trainers across India can join millions of trainers from around the world in this two-day-long event starting on 13 July 2024, from 10:00 am to 14 July 2024 till 6:00 pm. Filled with special research tasks, exclusive encounters, over 70 special and custom Pokémon, new avatars and much more, this an exciting opportunity for the communities and Trainers to catch Pokémon and embark on their Pokémon journey.

    The virtual trainer meetups will be hosted in 27 cities across India, including New Delhi, Mumbai, Navi Mumbai, Pune, Gurugram, Jaipur, Bengaluru, Kanpur, Chandigarh, Agartala, Bardhaman, Vadodara, Coimbatore, Indore, Kolkata, Chennai, Hyderabad, and Thiruvananthapuram among others.

    Expressing his excitement on the global edition of Pokémon GO Fest 2024, Niantic Inc VP for emerging markets Omar Tellez said, “At Niantic, we are committed to enhancing the Pokémon GO experience with new features and adventures. This year’s Pokémon GO Fest 2024: Global is our biggest yet, and we’re excited to bring Trainers together from all over the world. With the Pokémon GO Fest, we want to offer existing and new Trainers in India a special opportunity to immerse themselves in the world of Pokémon through our in-game events and local meetups. We look forward to seeing you all out there”.

    As Dusk Mane Necrozma and Dawn Wings Necrozma debut worldwide in Pokémon GO, the event promises to be action-packed. Trainers will have the opportunity to catch Necrozma in its regular form after defeating Dusk Mane Necrozma or Dawn Wings Necrozma in raids. In addition to encountering Necrozma and receiving the typical raid rewards, Trainers will obtain solar fusion energy or lunar fusion energy from Dusk Mane Necrozma or Dawn Wings Necrozma raids respectively.

    Featuring exclusive field research tasks and bonuses, special Pokémon will appear in four unique habitats which will rotate hourly during the event providing the trainers ample opportunities to catch them. Additionally, all Pokémon that will appear in the wild on the first day will also appear on the second day without habitat rotation. No trainer should miss out on the chance to add these special Pokémon to their collection.

    Trainers can also participate in special habitat-themed field research tasks and have an opportunity to grab exciting rewards, new poses and avatars such as Alolan Greeting Pose, Marshadow T-shirt. Trainers who hold tickets will also get a chance to earn encounters with Pikachu wearing a Sun Tiara and Pikachu wearing a Moon Tiara. From 12 July 2024 to 14 July 2024, there will be no limit on remote raids and the lure module will be available for an hour.

    Please be aware of your surroundings and follow guidelines from local health authorities when playing Pokémon GO. Upcoming events are subject to change. Be sure to follow us on social media, opt into receiving push notifications, and subscribe to our emails to stay updated.

  • IPRS champions copyright management at WIPO mentorship programme in Bangladesh

    IPRS champions copyright management at WIPO mentorship programme in Bangladesh

    Mumbai: The Indian Performing Right Society Ltd (IPRS) continues to lead in collective rights management and uphold creator rights across the sub-continent. Recognised for its role in establishing a sustainable revenue stream for Indian creators through royalties, IPRS has bolstered India’s global standing in rights management.

    Recently, IPRS participated in a significant event organised by WIPO (World Intellectual Property Organization) in cooperation with the Copyright Office Bangladesh and supported by the Bangladesh Lyricist, Composers, and Performers Society (BLCPS). The national event, titled “Wipo Mentorship Program for CMOs Engaged in Copyright Management,” brought together international delegates from WIPO, CISAC (International Confederation of Societies of Authors and Composers), and IPRS (The Indian Performing Right Society Ltd). The delegates addressed several topics and provided recommendations to participants through their detailed presentations.  

    Inaugurated by Copyright Registrar Md Daud Miah NDC (additional secretary), the day-long event then proceeded with five engaging sessions on five different and important topics, explaining the activities of the participating organisations.

    The inaugural topic was “WIPO’s activities in the area of collective management and new projects to support the growth and development of local CMOS,” conducted by WIPO program officer of copyright management division, copyright, and creative industries sector Miyuki Monroing.  The second topic, “CISAC’s roles and initiatives to seamlessly represent creators across the globe and ensure the royalties flow to authors effectively,” was addressed by CISAC regional director for Asia-Pacific Benjamin Ng.

    The third topic, titled “The role of local CMOs in building a creative ecosystem for creators and users: What can CMOs contribute to you,” highlighted the significance of CMOs in the music landscape of the country. IPRS CEO Rakesh Nigam shared insights and best practices in rights and royalty management, showcasing IPRS’s path breaking journey in creator’s rights management and its pivotal role in the Indian music industry.

    IPRS’s participation at the WIPO mentorship programme highlights India’s strong bilateral relations with Bangladesh, particularly underscored by the IP Trade Treaty between the two nations. IPRS’s participation in this event signifies a step towards supporting Bangladesh in strengthening its intellectual property rights management mechanisms and fostering a robust society for creators.

    The interactions continued on day two at the copyright office Bangladesh, where a comprehensive action plan was formulated. IPRS actively participated in these discussions and endorsed its commitment to supporting BLCPS in its journey towards strengthening copyright management and creator rights in Bangladesh.

    Under the guidance of CISAC, IPRS has extended support to neighbouring countries like Nepal and Bangladesh, aiming to develop robust music rights management societies in these regions. Plans are also underway to engage with Sri Lanka, further advancing collective rights management practices across South Asia.

    “It was a great pleasure to host the  first of its’ kind – national mentorship program for the copyright management organisation in Dhaka, Bangladesh on the 4 & 5 June 2024 along with Bangladesh copyright office which was a resounding success with the participation and support from such esteemed organisations as WIPO, CISAC and IPRS, India.

    On behalf of BLCPS, the only Collective Management Organisation for music in Bangladesh, I extend our heartfelt gratitude to Rakesh Nigam and Surhit Bhattacharyya for their invaluable participation in the national mentorship program from IPRS, India.  Their insightful presentations and discussions on the journey of IPRS, India since its inception, were both eye-opening and encouraging to say the least. The experiences and knowledge shared by both have provided tremendous value to all the attendees and were pivotal in making the mentorship program a significant success.

    As the first and only CMO in Bangladesh for Music, BLCPS is eager to collaborate with IPRS India during these early days and in the days to follow. We believe that through our partnership, we can build a thriving ecosystem for music in Bangladesh that mirrors the remarkable success story of IPRS in India. We look forward to the opportunity of working closely with IPRS, India to achieve this shared vision”, said BLCPS CEO Hamin Ahmed.

    Commenting on IPRS’s participation and role, IPRS CEO Rakesh Nigam said, “IPRS is proud to contribute to the WIPO Mentorship Programme, advocating for strong copyright management and creator rights. Our collaboration with Bangladesh underscores our commitment to fostering a sustainable music ecosystem in the region. By sharing our learnings and best practices, we aim to empower our neighbouring countries Bangladesh, Nepal and Sri Lanka and build a robust framework for intellectual property rights that supports and uplifts creators across borders.”

    Govt of India’s proactive measures in supporting the development of a robust copyright protection regime in the sub-continent have been instrumental in shaping IPRS’s meteoric success and establishing its pivotal role in safeguarding the rights and royalties of music creators. This commitment has not only elevated IPRS’s position but also contributed significantly to nurturing a sustainable music ecosystem in the region.

    As IPRS continues to advocate for collective rights management and support music creators across borders, it remains dedicated to fostering partnerships and initiatives that uphold the integrity and value of creative works in the global marketplace.
     

  • “We invest in creating unique, authentic, engaging and high-quality content:” Jist’s Rishi Pratim Mukherjee

    “We invest in creating unique, authentic, engaging and high-quality content:” Jist’s Rishi Pratim Mukherjee

    Mumbai: In today’s digital age, the way we consume news and entertainment has evolved dramatically. With the rise of digital platforms and social media, millennials and Gen Z  prefer accessible, engaging, and informative content that simplifies complex news and entertainment topics. This shift has not only transformed how content is delivered but also how it’s consumed.

    Amidst this trend stands Jist Media, a dynamic digital news and entertainment company that has redefined content creation. Jist is founded by Rishi Pratim Mukherjee (co-founder & CEO), Sattvik Mishra (co-founder), and Nitin Narang (co-founder). Since its inception in January 2023, Jist has captivated over five million followers with its innovative approach to simplifying news and making it accessible through a mix of short and long-format videos. With a staggering 1.2 billion views and a reach of 3.5 billion, Jist has quickly emerged as a leading player in the digital media landscape, resonating deeply with a young, curious audience eager for meaningful and engaging content.

    Indiantelevision.com caught up with Jist Media co-founder & CEO Rishi Pratim Mukherjee to gain more insights on the latest developments at Jist, their business model, and much more…

    Edited Excerpts:

    On the inspiration behind the creation of Jist and the journey since its launch; and some of the latest developments at Jist

    Jist (India), is a digital news and entertainment company that creates videos to explain the world to young, curious audiences –  particularly millennials and Gen Z. Our platform aims to empower users through accessible, authentic, engaging, and informative video content. With a dedicated team of 40 plus talented individuals, we consistently produce 250 plus original videos per month, catering to the preferences of audiences who have a penchant for video content consumption.

    Our primary focus is to cater the audiences who have a preference for video content consumption. Over the past year, our social media channels including Facebook, Instagram and X have reached 1.2 billion views per year and amassed five million followers. This tremendous growth is a testament that there is a growing audience for meaningful content that is merely not serving news in a static manner but providing genuine value by making sense of the news cacophony surrounding today’s digital natives. This overwhelming response gives us the confidence to keep making content for our audience and continue to reimagine storytelling via multiple digital formats.

    Latest developments – Jist is currently leveraging branded content partnerships. It has begun taking nascent steps in monetising its content by partnering with marquee brands like Invideo AI, Iqoo, Baazi Games, JB Power Consultants, and Rockford (Modi Illva India Pvt Ltd).

    On Jist setting itself apart from other digital news and entertainment platforms

    We invest in creating unique, authentic, engaging and high-quality content that caters to the diverse needs and interests of our audience eg – entertainment, health, lifestyle, politics, economy and sports among others. As mentioned above, our social media channels including Facebook, Instagram and X have reached 1.2 billion views per year and amassed five million followers. We are committed to meeting the evolving preferences of our viewers by providing them a seamless and enriching experience on the devices of their choice.

    We prioritise quality engagement metrics over mere quantitative indicators.

    On Jist’s business model and the strategies to monetise your content effectively

    Jist operates on a digital content business model, focusing on curating and creating original video content in both short and long formats. Targeting a community of over five million millennials and Gen Z followers, Jist produces infotainment content that makes news simple, fun, and accessible. Since its launch in January 2023, Jist has garnered 1.2 billion views and a reach of 3.5 billion (in 2023 alone). Jist is currently leveraging branded content partnerships. Jist has begun taking nascent steps in monetising its content by partnering with marquee brands like Sprite (Coca Cola) Titan Eyewear, Invideo AI, Iqoo, Baazi Games, JB Power Consultants, and Rockford (Modi Illva India Pvt Ltd).

    On strategies that Jist has implemented to rapidly grow its user base

    We invest in creating unique, authentic, engaging and high-quality content that caters to the diverse needs and interests of our audience eg – entertainment, health, lifestyle, politics, economy and sports among others. The platform reached a significant milestone in 2023, surpassing 700 million viewers across its social media platforms, and are thrilled to see the continued growth in viewership throughout the year. We are committed to meeting the evolving preferences of our viewers by providing them a seamless and enriching experience on the devices of their choice.

    What content consumption trends are you noticing among millennials and Gen Z and how does Jist tailor its content to meet the preferences of younger audiences

    In recent years, there has been a notable transformation in the content consumption pattern of the youth in India, particularly for news and entertainment. According to a report by Global data company YouGov, young consumers between 25-34 years will be driving streaming growth in India. As consumer content consumption patterns continue to evolve, we at Jist News are committed to adapting our content creation approach including leveraging innovative digital storytelling formats, enhancing our presence on social media platforms, and exploring opportunities in the growing streaming market to deliver engaging and relevant content that resonates with our audience.

    ●    Our focus is on providing editorially curated news content that offers perspective and important contextual cues, making sense of the noise for our audience in a language and format native to their digital experience, ensuring both relevance and engagement.

    ●    Ensuring the authenticity of information is paramount to us. Our editorial team led by Rahul Shrivastava, who comes with decades of experience in esteemed news organisations like NDTV and India Today, upholds classical fact-checking and journalistic rigour to meet the highest standards of credibility and reliability. Our editorial team is mentored and moulded constantly to present content that meets the highest journalistic standards.

    ●    While entertainment content, especially scripted fiction, remains popular among Indian youth, there is a noticeable shift towards consuming more informative and issue-driven content. This indicates a growing interest among the youth in understanding and engaging with important social, political, and cultural issues.

    ●    The rise of over-the-top (OTT) streaming platforms has transformed the way Indian youth consume entertainment, with on-demand viewing becoming the norm over traditional appointment-based TV watching.

    ●    We prioritise quality engagement metrics over mere quantitative indicators. Metrics such as organic views, video completion rates, average watch time, and the quality of user comments are considered more meaningful in assessing the effectiveness and impact of its content on the audience.

    We recognise this shift in preferences and strive to provide content that not only entertains but also informs and educates its audience. By delivering well-researched, authentic, and digestible news content, Jist News aims to simplify complex topics and make them more accessible to the digitally savvy youth.

    On some of the most successful IPs Jist has created so far and future IPs that we can look forward to, from Jist Media

    Our most produced content IP is Answered, helmed by in-house anchors Nimisha Wahi and Nishtha Pandey, vertical format video explainer that is Reels first. Each video has an average duration of 120-240 seconds, focusing on crunching information on key topics trending in the news and connecting information dots for our audience, providing them with context of the topic. We handle the entire production process in-house, garnering 15 million monthly views from this content alone.

    In addition to this, all our original interviews – HotSpot (politicians), Townhall (actors, celebs), Spotlight (social media influencers) which are approximately an hour (for YouTube), are sliced into pithy highlight chunks for our reels and shorts section.

    Our IP – Townhall, interview series, features celebrities from the entertainment industry(featured so far – Richa Chaddha, Bhumi Pednekar, Manoj Bajpayee, etc.).

    It is one of our most popular formats and has rapidly gained traction and garnered 100 plus million views over the past year.

  • Seven must-listen audiobooks & books to celebrate MSD’s seventh chakra of cricket domination!

    Seven must-listen audiobooks & books to celebrate MSD’s seventh chakra of cricket domination!

    Mumbai: Cricket fans have their own lucky number – seven! It is the jersey number forever etched in our memories – the number of Captain Cool, M.S. Dhoni, himself. More than a cricketing legend, M.S. Dhoni is an emotion that unites our nation. In high-pressure situations, he has not only embodied composure and delivered his best performances, but also emerged as a paragon of leadership. Two decades after his Indian cricket team debut, the roars of “Dhoni” and “Thala” still reverberate across stadiums—a testament to the loyalty of his legion of fans. On his birthday this year, celebrate his remarkable journey on and off the field with these seven must-listen and must-read recommendations!

    Do Different

    Platform: Audible

    Out-of-the-box thinking, ruthless pragmatism and an innate ability to understand, define and then redefine the game of cricket are probably the hallmarks of Mahendra Singh Dhoni’s cricket. From hitting countless sixes in his school ground in the sleepy town of Ranchi to finishing a run chase in a World Cup final against Sri Lanka, tune into this audiobook on Dhoni’s power-packed journey through the years. The audiobook features various perspectives on Dhoni’s journey, ranging from his original agent providing insights into the development of brand Dhoni, to an international fast bowler who played alongside MSD since his first-class days.

    The Dhoni Touch

    Platform: Audible

    Listen to this audiobook to discover the different shades of your beloved Thala. In the audiobook, Bharat Sundaresan delves into Dhoni’s life by tracing his closest friends in Ranchi. Through his skilful storytelling, he uncovers the various facets of Dhoni’s persona – the Ranchi boy, the military man, the diplomat, Chennai’s beloved Thala, and the wicketkeeping icon, thus, taking the listeners on a journey to discover the ‘Dhoni touch.’

    The M.S. Dhoni Way: Leadership Masterclass from the Master of the Craft – Pearls of Wisdom

    Platform: Audible

    In this podcast, gain insights into the leadership strategies of the cricketing legend, MSD, as it spotlights his approach to team leadership, strategic manoeuvres, tactical play, and overall perspective on the game. The podcast delves deeper into his sportsman spirit by highlighting his analytical skills, how he harnesses all kinds of players, his attitude towards the game, his blueprint of building a successful team and excerpts from some select post-match presentation interviews.

    Believe

    Platform: Audible

    A chapter in the audiobook Believe delves deep into the camaraderie and bond between Suresh Raina and MS Dhoni, highlighting their journey together on and off the field. Raina recollects meeting Dhoni for the first time during the Dilip Trophy match in Gwalior in February 2005. Sharing rooms and discussing everything under the sun, their close friendship and bond remain intact over time. Tune in to know how Dhoni provided immense support to Raina during his formative years of cricket.

    MSD: The Man, The Leader

    Platform: Audible

    M.S. Dhoni’s journey from a small-town boy to World Cup-winning captain is an inspirational story that is going to be passed down through generations. This book goes beyond the glory and affection he received as a captain and player, exploring Dhoni’s struggles, leadership, and the legacy he has built for himself, bringing hope to aspiring cricketers. Through interviews and real-life stories, the book reveals the man behind the legend, showing anyone can achieve greatness with hard work and self-belief.

    M S Dhoni: Captain Cool

    Platform: Amazon

    Who could have predicted that a young goalkeeper from a small Indian town would rise to become the legendary captain of the national cricket team? This book captures the journey of M.S. Dhoni, chronicling his transformation from humble beginnings to cricketing stardom. It vividly portrays his fearless leadership, bold decisions, and exceptional batting skills, illustrating why he is celebrated as one of the finest players in the last few decades and how he rekindled the nation’s passion for Indian cricket!

    Think and Win like Dhoni

    Platform: Amazon

    ‘Think and Win Like Dhoni’ is a book that goes beyond cricket. It offers insights from Indian captain M.S. Dhoni on staying calm, seizing opportunities, and leading effectively. If you wish to discover the secrets behind Dhoni’s luck and resilience and learn how to get ahead using the same strategies that have made him a legendary figure and youth icon, then this book is the perfect find for you.