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Category: e-commerce

  • Swiggy to Invest Rs 1,000 Crore in subsidiary Scootsy Logistics

    Swiggy to Invest Rs 1,000 Crore in subsidiary Scootsy Logistics

    MUMBAI: : Swiggy’s board has approved an investment of up to Rs 1,000 crore in its wholly owned subsidiary, Scootsy Logistics, through a rights issue. The investment will be made in multiple tranches and is aimed at strengthening working capital and funding expansion initiatives.

    Scootsy Logistics specialises in supply chain services, including warehouse management, in-warehouse processing, and efficient order fulfilment for wholesalers and retailers. The company plays a critical role in streamlining logistics and ensuring seamless deliveries across India. The transaction qualifies as a related party deal but is conducted at arm’s length, with Swiggy maintaining its existing shareholding without further financial interest beyond this investment.

    Scootsy did a turnover of Rs 57,957 million in FY 2024; Rs 36,862 million in FY 2023 and Rs 15,803 million in FY 2022.

    Shares under the rights issue will be issued at Rs 7,640 each, including a Rs 7,630 premium, or at a price determined through valuation.

    Established in 2014, Scootsy has been a key logistics partner in India’s fast-growing e-commerce sector, offering scalable and efficient logistics solutions. Swiggy’s investment underscores its commitment to bolstering supply chain infrastructure, enhancing operational efficiency, and supporting future growth in the evolving digital commerce landscape.

  • Blinkit expands in Andhra Pradesh, bringing hyper-fast delivery to three more cities!

    Blinkit expands in Andhra Pradesh, bringing hyper-fast delivery to three more cities!

    MUMBAI: Blinkit is on a roll—quite literally. The instant delivery giant has extended its reach to three more cities in Andhra Pradesh: Kakinada, Rajahmundry, and Guntur. With an already loyal customer base in Visakhapatnam and Vijayawada, this expansion was a no-brainer. If you live in these areas and ever wished your groceries arrived faster than your pizza, well, Blinkit has got you covered.

    The driving force behind Blinkit, Albinder Dhindsa took to Linkedin, saying, “Blinkit is now delivering in three more cities in Andhra Pradesh—Kakinada, Rajahmundry & Guntur! ? These cities made sense as we are already seeing good customer love and trust coming from Visakhapatnam and Vijayawada (the two AP cities we launched a few months back).”

    So, where exactly can you expect these speedster deliveries? Here’s the breakdown:

    . Kakinada: Jayendra Nagar, Sidhartha Nagar, Bhanugudi, Sarpavaram, Madhavapatnam, APSP, Ramanayya Peta, Rayudupalem, Valasapakala, Vakalapudi.

    . Rajahmundry: Danavaipeta, AV Apparao Road, Kambala Cheruvu, Lala Cheruvu, Taditota, Morampudi, Shyamala Center, Kotipalli Bus Stand.

    . Guntur: Brundavan Gardens, SVM Colony, Brodipet, Gorantla, Arundalpet, Lam, Vidya Nagar, Koritapadu.

    With Blinkit’s aggressive expansion, it’s clear the company is making sure no craving, grocery emergency, or last-minute cooking disaster goes unanswered. The brand’s commitment to speed and convenience is winning over customers faster than you can say, “Where’s my order?”

    For residents in these newly added cities, this means groceries, essentials, and more are now just a Blink(it) away. Whether it’s a forgotten ingredient, a midnight snack craving, or just an unwillingness to step outside, Blinkit is now part of the solution.

    The expansion also highlights Blinkit’s larger ambition—to dominate the quick commerce space in India. With hyperlocal logistics and growing customer demand, the company is setting the stage for even bigger moves. Will more cities be next? At this rate, don’t be surprised if Blinkit reaches your doorstep before you even finish reading this article.

  • Lenskart & Zepto deliver Phonic: Smart eyewear in just 10 minutes!

    Lenskart & Zepto deliver Phonic: Smart eyewear in just 10 minutes!

    MUMBAI: The future of eyewear has arrived—and it’s getting to your doorstep in record time. Lenskart, the undisputed leader in eyewear innovation, has launched ‘Phonic’, a groundbreaking audio eyewear designed for today’s multitaskers. Whether you’re taking calls, jamming to your favourite playlist, or commanding your virtual assistant, Phonic keeps you stylishly connected—all without plugging anything into your ears.

    But here’s where it gets even better: Lenskart has teamed up with Zepto to deliver these smart glasses in just 10 minutes. Yes, you read that right. Forget the agonising wait for your next cool gadget—Zepto’s ultra-fast delivery network makes sure your Phonic glasses arrive faster than you can pick your next playlist.

    Phonic is not just another pair of glasses—it’s a sleek fusion of form and function. Built with cutting-edge Bluetooth audio and up to 7 hours of playtime, this eyewear ensures you’re always in sync with your digital world. Need to send a text, set a reminder, or control your music? Just use the intuitive voice assistant, compatible with both Android and Ios.

    The magic doesn’t stop there. With a smart button navigation system, switching between functions is as effortless as flipping a page. Whether you’re in a Zoom meeting, on the road, or simply out for a stroll, Phonic keeps your focus where it matters—without distractions.

    Lenskart VP of e-commerce Madhur Acharya expressed excitement about the partnership, “At Lenskart, innovation is all about accessibility. With Zepto’s lightning-fast delivery, Phonic is now just minutes away from our customers. This partnership redefines convenience in e-commerce, ensuring that cutting-edge technology meets instant gratification.”

    Zepto chief brand & culture officer Chandan Mendiratta added, “Speed is at the core of Zepto’s DNA. Delivering Phonic in just 10 minutes is a game-changer in how customers experience innovation. Thanks to our sellers, we’re merging futuristic eyewear with rapid delivery to make smart living effortless.”

    The pricing makes Phonic an absolute steal. The sunglasses version is available for Rs 4,999, while zero-powered glasses cost Rs 3,999. Customers can choose between two sleek Hustlr colour variants—Shiny Blue and Matte Black.

    What’s in Your Phonic Box? Packed with a sleek and sturdy case to keep your smart eyewear protected, a charging cable to power up your device effortlessly, a soft selviette for easy cleaning, and a Phonic Card to get you started with all the essential details.

    Say hello to the future of eyewear—brought to you by Lenskart and Zepto, at the speed of now.

  • Flipkart raises eyebrows with viral Samsung F06 5G campaign

    Flipkart raises eyebrows with viral Samsung F06 5G campaign

    MUMBAI: Flipkart’s launch of the Samsung F06 5G wasn’t just another product drop, it became a nationwide sensation, thanks to SW Network’s innovative marketing playbook. From viral dance challenges to meme-worthy moments, the campaign blended entertainment with engagement, turning a smartphone release into a social media spectacle.

    At the centre of the buzz was a film featuring movie star Ayushmann Khurrana, whose signature eyebrow dance challenge quickly caught fire on social media. SW Network didn’t stop there—it roped in digital content creators Jannat and Faisu, fuelling a viral ripple effect that swept across Instagram and Tiktok.  

    Taking the campaign beyond screens, SW Network orchestrated billboard takeovers with quirky, inclusive messaging like, ‘This phone is for everyone and everyone is having fun with it. Be it maa g or papa g or beta g.’ The campaign also saw dance communities adopting the eyebrow challenge, blending entertainment with mass engagement.

    “Our goal was to create something more than an ad—something people wanted to be part of,” said SW Network co-founder Raghav Bagai. “The eyebrow dance challenge became a cultural moment, and seeing influencers, dancers, and everyday users embrace it validated our approach.”

    Flipkart associate director – category & central marketing Ekta Checker said, “Working with SW Network, we turned a product launch into a movement that connected with consumers in unexpected ways. Their deep grasp of meme culture and social trends ensured the excitement spread everywhere—from social feeds to dance floors and digital billboards.”

    In a stroke of agile marketing genius, the agency capitalised on a Flipkart app glitch, spinning it into a viral meme trend. What started as an unexpected bug turned into an organic social media storm, with influencers and meme pages jumping on board to create content around Samsung F06 5G searches on Flipkart.

  • Swiggy brings back GIRF 2025 – India’s biggest dining festival with 50 per cent off

    Swiggy brings back GIRF 2025 – India’s biggest dining festival with 50 per cent off

    MUMBAI: Great food tastes even better when it’s half the price! Swiggy is back with the Great Indian Restaurant Festival (GIRF) 2025, promising foodies an unparalleled dining experience across 15,000+ restaurants in 40+ cities from 15 February to 13 April 2025. This year’s edition delivers an irresistible flat 50 per cent discount on dining, with an extra 10 per cent off for HDFC Bank credit card users.

    After the massive success of GIRF 2024, where 3.5 lakh diners saved over Rs 100 crore, this year’s festival promises an even bigger feast! Featuring top restaurants like Pizza Express, Punjab Grill, Gola Sizzlers, The Irish House, Poptates, Biergarten, and many more, food lovers can indulge in their favourites without burning a hole in their pockets.

    This year, GIRF 2025 is spicing things up with exclusive perks:

    . Crazzzy deals of the day – Limited-time offers on top-rated restaurants.

    .  GIRF-only menus – Special dishes created exclusively for the festival.

    .   Complimentary cocktails & mocktails – Cheers to free drinks at select restaurants.

    .   Extended happy hours – More time, more drinks, more fun!

    Swiggy Dineout

    From metro hubs like Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, and Chennai to foodie destinations like Goa, Jaipur, Indore, Coimbatore, Ranchi, Udaipur, Chandigarh, Lucknow, Amritsar, Nashik, Pondicherry, Mysore, Vijayawada, and Varanasi, GIRF 2025 ensures that every foodie gets a bite of the action.

    Adding a touch of Indian cinema charm, Neena Gupta leads Swiggy Dineout’s all-new marketing campaign, highlighting deals so exciting that ‘Deals aisi chalti, ki sab maare palti!’ The campaign perfectly captures the thrill of unmissable dining offers, ensuring that foodies everywhere flip for these deals.

    Swiggy Dineout VP of sales, Swapanil Bajpai shared his excitement, “We are thrilled to bring back the Great Indian Restaurant Festival (GIRF) this year. This event is our way of making dining out affordable, exciting, and accessible to everyone. The overwhelming response from past editions has fueled our passion to make GIRF 2025 even bigger and better. We look forward to great customer participation and countless memorable dining experiences.”

    At its core, GIRF 2025 is all about bringing food lovers together, making dining out fun, and ensuring that every meal is a celebration. So, book your tables, grab the biggest discounts, and get ready for India’s ultimate dining festival!

     

  • Dailyobjects joins forces with Zepto for lightning-fast tech deliveries

    Dailyobjects joins forces with Zepto for lightning-fast tech deliveries

    MUMBAI: Dailyobjects has teamed up with Zepto to make its premium tech accessories available for ultra-fast deliveries. To mark this milestone, Dailyobjects has launched a witty campaign film created by Propaganda, a creative agency led by founder & creative director Mohamed Rizwan.

    The film playfully depicts a ‘meet-cute’ moment ruined by Zepto’s unmatched delivery speed. The story unfolds in a clinic’s waiting room, where a girl, accompanied by her overprotective father, struggles with a dying phone battery. She locks eyes with a boy, and just as the sparks of young romance begin to fly, her father, seeing the danger, stealthily orders a power bank via Zepto. As the boy gears up to save the day with a charger from his bag, Zepto’s delivery rider arrives in record time, handing over the power bank and shutting down the romance before it even begins. The voiceover cheekily informs viewers that Dailyobjects’ power banks and chargers are now available on Zepto, delivered in just 10 minutes.

    Dailyobjects founder & CEO Pankaj Garg highlighted the brand’s vision, “At Dailyobjects, we’re committed to making everyday carry #LessOrdinary. Partnering with Zepto is a natural extension of this mission. By ensuring that our products are now accessible within 10 minutes, we’re addressing the immediate needs of today’s on-the-go consumers. This campaign perfectly captures the essence of why this partnership makes sense—fast, reliable, and just what you need at the right time.”

    Rizwan explained the concept behind the film, “The film was based on the idea that looking for a charger is one of those rare instances we talk to people we wouldn’t otherwise talk to. The film conveys this in a classic boy-meets-girl story, and we loved the idea of a Zepto rider coming in and sabotaging this love story before it goes any further, thanks to Zepto’s super quick delivery. Hopefully, our audience will find it funny as well.”

    This collaboration is a strategic step in addressing the fast-paced lifestyle of modern consumers. With Zepto’s ultra-fast delivery model, Dailyobjects ensures that users no longer have to wait for essential tech accessories, whether it’s a last-minute necessity or a quick upgrade.

    Zepto chief brand & culture officer Chandan Mendiratta emphasised the synergy, “At Zepto, we’re all about speed and convenience, and our partnership with Dailyobjects is a natural extension of that mission. Tech accessories are daily essentials, and now, users won’t have to wait for a charger, power bank, or cable when they need it most. Thanks to our Sellers, Dailyobjects’ innovative products are now instantly accessible through Zepto’s rapid delivery model. Whether it’s a last-minute necessity or a quick upgrade, we’re redefining convenience—solving everyday tech needs in just 10 minutes.”

    As this partnership unfolds, consumers can expect their everyday carry to become even more seamless, stylish, and surprisingly convenient. Dailyobjects, known for its modern-day essentials like tech accessories, wireless chargers, bags, and desk gear, have seen over three times growth in the past four years—fueled by its unique blend of design, functionality, and affordability.

  • Zomato divulges Bengaluru’s weather secret with star-studded, quirky film

    Zomato divulges Bengaluru’s weather secret with star-studded, quirky film

    MUMBAI: Bengaluru’s near-perfect weather has been a source of envy across India. But what’s the secret? Zomato’s latest film playfully spills the beans-it’s all thanks to the ‘weather gods’ who thrive on delicious ‘oota’ (food) delivered on time. Turns out, Bengaluru’s sunshine and breeze are powered by a well-fed divine committee, thanks to Zomato’s seamless food delivery.

    The campaign features Indian cinema’s Dino Morea as the chief weather god, ensuring his divine team maintains Bengaluru’s legendary climate. Alongside him, a stellar ensemble including Ashish Vidhyarthi, Niharika NM, and Jordindian adds to the fun. The film humorously positions Zomato as the key ingredient behind Bengaluru’s pleasant weather, making every food order a divine service.

    The pre-launch buzz took the city by storm with intriguing billboards asking, ‘Why is Bengaluru’s weather so super?’ The suspense reached fever pitch when cricketing legend Anil Kumble shared a snapshot of the campaign on X, fueling online chatter. Finally, Zomato revealed the big twist across its social media platforms: ‘Super weather needs super oota!’

    Zomato marketing head Sahibjeet Singh Sawhney shared, “Bengaluru isn’t just a city; it’s an emotion, and its food culture is at the heart of it. This campaign is our way of celebrating its love for great food and unmatched weather, all with a generous dose of humor. We’ve brought the ‘Weather Gods’ to life, showing how timely oota keeps them—and the whole city—cheerful.”

  • Swiggy Instamart’s life-sized pin becomes the ultimate Kumbh landmark

    Swiggy Instamart’s life-sized pin becomes the ultimate Kumbh landmark

    MUMBAI: The Maha Kumbh Mela-a breathtaking convergence of faith, devotion, and, let’s be honest, a logistical nightmare when it comes to keeping track of loved ones. With millions in attendance, finding your way back in the sea of humanity is no easy feat. But worry not! Swiggy Instamart has swooped in with a game-changing solution—turning its life-sized S-pin logo into a one-of-a-kind lost-and-found landmark at Triveni Sangam.

    At the heart of the Kumbh, Swiggy Instamart has set up a dedicated stall, ensuring devotees have easy access to essentials-towels, power banks, torches, batteries, and more. Whether you need to charge your phone, light your way, or dry off after a holy dip, Swiggy’s got you covered. The demand has been soaring, with thousands of visitors relying on the stall for last-minute must-haves.

    But here’s the real crowd-pleaser: Swiggy Instamart’s signature S-pin installation isn’t just for show—it’s a lifeline. Lost your family in the throng? No worries! Scan the QR code at the pin, save the location, and voilà—you’ll always know where to find your way back. In a place where getting separated is almost a rite of passage, Swiggy Instamart has turned its branding into a practical, tongue-in-cheek solution.

    Swiggy Instamart

    “Bichhad gaye toh Swiggy par milte hain” (Lost? Let’s meet on Swiggy). The cheeky sign at the stall has become an instant hit, giving devotees a reason to smile amidst the spiritual chaos. Not just a convenience hub, the Swiggy Instamart stall has become a conversation starter, a meeting point, and an innovative blend of culture and modernity.

    Swiggy Instamart CEO Amitesh Jha shared his excitement about the initiative, “At Swiggy Instamart, we’re always looking for ways to make everyday moments easier for our users. The Maha Kumbh Mela is a deeply significant event, and we wanted to add meaningful value to the experience. By creating a reliable meeting point and ensuring access to essential supplies, we’re making it simpler for visitors to navigate the massive gathering with peace of mind.”

    With cultural insight and innovation at its core, Swiggy Instamart has seamlessly integrated itself into one of the world’s most sacred gatherings. Whether it’s helping lost visitors reunite or ensuring they stay connected and prepared, Swiggy Instamart has proven that convenience isn’t just about deliveries—it’s about being there when it matters most.

  • Dtdc enters the rapid commerce race with lightning-fast deliveries

    Dtdc enters the rapid commerce race with lightning-fast deliveries

    MUMBAI: If you thought Dtdc was fast before, buckle up—because the logistics powerhouse just hit the turbo button. India’s leading integrated express logistics service provider has made a grand entrance into the rapid commerce space, introducing two to four hour rapid delivery and same-day delivery services. Now, waiting for packages will feel more like a coffee break than an eternity.

    Marking the first step in this high-speed journey, Dtdc has launched its first dark store in Bengaluru. This marks the beginning of a hyperlocal fulfillment model that will supercharge deliveries, empowering D2C brands, social commerce sellers, and e-commerce businesses to provide lightning-fast order fulfillment.

    And the best part? This isn’t just a one-city experiment. Dtdc plans to scale rapid deliveries nationwide, ensuring businesses and customers across India enjoy unparalleled convenience in the fast-paced digital era. The move further cements Dtdc’s role as a key player in transforming e-commerce logistics, where speed isn’t a luxury-it’s an expectation.

    Dtdc Express Ltd. founder, chairman & managing director, Subhasish Chakraborty highlighted the significance of this bold move, “This marks a crucial milestone in Dtdc’s journey and reinforces our commitment to driving growth in the rapidly evolving logistics and commerce sectors. Rapid commerce is the future, and we are positioning ourselves to lead this transformation in India.”

    Dtdc Express Ltd. CEO Abhishek Chakraborty echoed this enthusiasm, “Launching our first dark store in Bengaluru—India’s e-commerce heartland—is just the beginning. With this initiative, Dtdc is redefining logistics solutions and reshaping how brands and businesses cater to modern consumers. Faster, smarter, and more efficient—this is the future of delivery.”

    With this milestone, Dtdc isn’t just delivering parcels—it’s delivering speed, reliability, and a game-changing future for logistics in India.

  • Swiggy’s landmark IPO wins equity issue of the year at IFR Asia Awards 2024

    Swiggy’s landmark IPO wins equity issue of the year at IFR Asia Awards 2024

    MUMBAI : Swiggy has made headlines by clinching the Equity Issue of the Year 2024 award at the IFR Asia Awards, recognising its record-breaking IPO that raised Rs 11,327.43 crore. As India’s top on-demand convenience platform, Swiggy’s public debut wasn’t just a financial milestone but a statement of its growing influence in the consumer-tech space.

    Swiggy’s shares debuted on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) on 13 November 2024, receiving a strong market response.

    Swiggy CFO Rahul Bothra said , “Receiving the ‘Equity Issue of the Year’ award from IFR Asia is a significant honour. This recognition reflects our strong business fundamentals, operational excellence, and the confidence of both Indian and global investors. The overwhelming response to our IPO underscores our vision to redefine convenience while fostering a sustainable, technology-driven ecosystem. We remain committed to delivering long-term value to all stakeholders.”

    Presented by the International Finance Review (IFR), the IFR Asia Awards are among the most prestigious honours in the financial industry, celebrating excellence in capital markets across the Asia-Pacific region. Swiggy’s IPO has set a new benchmark in the consumer technology sector, highlighting its scale, resilience, and promising growth trajectory.