ITV

Category: e-commerce

  • Flipkart and vivo T4x’s Suvidha Ke Liye Khed Hai sparks viral sensation

    Flipkart and vivo T4x’s Suvidha Ke Liye Khed Hai sparks viral sensation

    MUMBAI: The launch of vivo T4x on Flipkart took an unexpected turn with the Suvidha Ke Liye Khed Hai campaign, conceptualised by creative and entertainment agency Only Much Louder (OML). The campaign quickly captured public attention, becoming a viral sensation and securing the top trending spot on X (formerly Twitter).

    Rather than promoting convenience as a benefit, OML took a fresh approach highlighting the unintended ‘problem’ caused by a device that eliminates everyday struggles. The vivo T4x, powered by a Mediatek Dimensity 7300 Processor and a massive 6500mAh battery, removes common frustrations like lag, buffering, and battery drain, leaving users without an excuse for breaks or distractions. This clever spin resonated widely, sparking conversations across social media.

    Executed through a trans-media strategy, the campaign seamlessly integrated high-impact OOH placements, digital activations, and website integrations to maximise engagement. A standout moment was Flipkart’s playful ‘formal apology’ for making life too easy, which became a major talking point online. Influencers such as Riyaz Ali and Byomkesh joined the conversation, while meme pages like Naughtyworld, Laughtercolours, and The Sarcastic Page amplified the campaign’s reach with viral content.

    OML SVP revenue Pankaj Malani, commented, “We’ve all experienced the frustration of a phone running out of battery at the worst possible moment whether mid-game, during a binge-watch session, or on an important call. Working with Flipkart, we turned this universal experience into an engaging narrative, highlighting how the vivo T4x’s 6500mAh battery ensures uninterrupted usage, leaving no room for excuses.”

    By turning convenience into an unexpected dilemma, the campaign struck a chord with audiences across demographics. The humorous messaging and innovative execution ensured that the vivo T4x launch was not just another product release but a widely shared cultural moment.
     

  • Hiveminds packs a punch with Samsonite’s e-commerce growth strategy

    Hiveminds packs a punch with Samsonite’s e-commerce growth strategy

    MUMBAI: Samsonite India is zipping up its digital strategy with Hiveminds, a Madison World unit, securing the e-commerce marketing and retail media mandate for the premium luggage giant. Following a competitive multi-agency pitch, Hiveminds will spearhead Samsonite’s online acceleration across platforms like Amazon and Flipkart, ensuring high visibility, optimised media spends, and strong conversion rates.

    Commenting on the collaboration, Hiveminds chief strategy officer Deepti Bhadauria said, “E-commerce platforms are becoming the primary search and buy platforms for affluent Indians. By leveraging platform expertise and data-driven insights, we will deliver high scale and good efficiency to Samsonite brands. We are thrilled to be partnering with a marquee brand and a dynamic marketing team at Samsonite.”

    Samsonite India head of e-commerce & distribution Abhinaw Sinha added, “Samsonite is a well-established brand in retail and with a rise in digital-first shopping behaviors, we are committed to strengthening our e-commerce presence and maintaining our leadership in the Indian market. Hiveminds’s deep expertise in e-commerce marketing makes them the ideal partner to accelerate our online business and engage with the growing base of digital-savvy e-com shoppers effectively.”

    This collaboration marks a strategic move for Samsonite, strengthening its dominance in the travel gear space while catering to the surge in digital-first shopping. With Hiveminds at the helm, Samsonite’s journey through India’s e-commerce landscape is set for a smooth take-off.

  • Swiggy Instamart delivers big as smaller cities set new shopping records

    Swiggy Instamart delivers big as smaller cities set new shopping records

    MUMBAI: In a move as swift as its deliveries, Swiggy Instamart has expanded its quick commerce footprint to 100 cities across India, catering to the surging demand for 10-minute doorstep convenience beyond metro hubs. The expansion brings over 30,000 products from groceries and gadgets to fashion and festive essentials closer to millions of new customers in Raipur, Siliguri, Jodhpur, Thanjavur, and beyond.

    “India’s love for instant convenience isn’t just an urban trend, it’s a nationwide phenomenon,” said Swiggy Instamart CEO Amitesh Jha. “As quick commerce evolves, we’re thrilled to bring its benefits to underserved geographies, empowering local businesses and delivery partners while meeting growing consumer needs.”

    Swiggy’s expansion reflects a broader shift in shopping behaviour, with one in four new users in 2025 hailing from tier 2 and 3 cities. Riding this momentum, the platform is ramping up operations with ‘megapods’ large-scale dark stores spanning 10,000-12,000 sq. ft. These hubs can stock 50,000 plus products, tripling inventory and offering an expanded selection of FMCG, D2C, and local brands tailored to regional preferences.
    As Swiggy Instamart reshapes retail in smaller cities, unique shopping trends are emerging, Patna raced to 1,000 plus daily orders in just four days, while Raipur set a launch-day record with 300 orders. Thiruvananthapuram even outpaced Mumbai in demand for hot & sweet flavoured chips. Onions, tomatoes, and coriander remain the most ordered items, while one Dehradun shopper spent a staggering Rs 3.34 lakh in total, and a Thiruvananthapuram resident set a single-day record of Rs 69,993.  
     

  • Crocs on the Clock as Swiggy Instamart Delivers in Just 10 Minutes

    Crocs on the Clock as Swiggy Instamart Delivers in Just 10 Minutes

    MUMBAI: In a move that blends speed with style, Swiggy Instamart has teamed up with Apparel Group to bring Crocs to consumers in just 10 minutes, a first for the global footwear brand in India’s quick commerce space. Shoppers in Mumbai, Bangalore, Delhi, and Gurgaon can now grab iconic Crocs styles like the Classic Clog and Classic Sandal instantly, just in time for Holi and the summer season.

    Swiggy Instamart’s latest partnership underscores its expansion into fashion and lifestyle categories, making premium footwear just a click away. Swiggy Instamart CEO Amitesh Jha highlighted the significance of the collaboration, “At Swiggy Instamart, we’re constantly exploring ways to bring customers what they love faster than ever. With Holi and summer around the corner, we’re excited to introduce a globally loved brand like Crocs, giving customers a seamless and instant shopping experience.”

    For Crocs, the partnership is about enhancing accessibility and making its iconic designs more readily available. Crocs, senior VP and GM (ROW) Adrian Holloway shared, “We’re thrilled that, through our partnership with Swiggy Instamart and Apparel Group, customers can now get their favourite Crocs styles in minutes. This service redefines convenience, making it easier than ever to step into style.”

    Apparel Group India CEO Abhishek Bajpai added, “This marks our brand’s first foray into quick commerce, and we are confident this collaboration will allow us to serve our customers faster and more efficiently. With Holi and summer ahead, we’re bringing the best in fashion footwear straight to their doorstep.”

    Starting March 2025, select Crocs footwear will be available for immediate delivery across major cities, with further expansion planned in the coming weeks. Swiggy co-founder Phani Kishan also took to social media to tease the latest offering for fashion and footwear lovers. As quick commerce reshapes shopping habits, Swiggy Instamart is stepping ahead by bringing instant retail convenience to new categories because now, fashion waits for no one!

  • Ecom Express introduces near-home crèche to support working mothers

    Ecom Express introduces near-home crèche to support working mothers

    MUMBAI: Ecom Express Ltd has launched Ecom Mini Express, a near-home crèche facility designed to support working mothers by providing reliable childcare solutions. This initiative reinforces the company’s commitment to an inclusive and employee-friendly workplace.

    The programme allows female employees to select a crèche close to their home or office, accommodating up to two children under six years old per employee. Ecom Express will reimburse childcare expenses, ensuring accessibility and financial ease.

    Ecom Express CHRO Swati Mor stating, “We value the dedication of our female workforce. By addressing childcare challenges, we are enabling them to excel in their careers without compromising family responsibilities.”

    With this move, Ecom Express continues to champion gender diversity and workplace flexibility, setting new benchmarks for employee-focused policies within the logistics industry.
     

  • Gosats and Flipkart partner to enable supercoins-to-sats swaps

    Gosats and Flipkart partner to enable supercoins-to-sats swaps

    MUMBAI: Indian asset-based rewards platform Gosats has announced a strategic partnership with e-commerce giant Flipkart, enabling users to swap supercoins for sats, digital gold, and vice versa. The exchanged sats can be used for voucher purchases, utility payments, and UPI merchant transactions, while supercoins can be redeemed for discounts and purchases on Flipkart. Additionally, users can utilise supercoins for up to Rs 200 off on the purchase of the Gosats elite card.

    The collaboration allows users to select the number of Flipkart supercoins they wish to convert into sats, with each supercoin valued at Rs 1. A minimum of 10 supercoins is required for conversion. Users can redeem 200 supercoins to obtain the elite card for premium benefits, while sats worth Rs 500 can be exchanged for 500 supercoins to be used on Flipkart.

    This development follows Gosats surpassing one million users in India, driven by recent feature launches such as BBPS and Satspay. The platform now processes over 2,000 BBPS transactions daily via the Gosats elite card, reinforcing its commitment to revolutionising digital finance in India.

    Gosats co-founder & CEO, Mohammed Roshan stated, “India’s digital finance ecosystem is still evolving, and our mission is to drive this transformation by integrating sats and digital gold. The elite card uniquely positions us to help users transition to digital finance, turning transactions into passive investment opportunities and enabling them to spend their digital wealth more effectively. Our collaboration with Flipkart supercoins will allow users to not only swap their supercoins for sats but also make purchases virtually cost-free—an innovation we aim to pioneer in the country.”

    This partnership marks a significant milestone for Indian consumers who use the Gosats app for bill payments, including electricity, Fastag, and postpaid recharges, alongside e-commerce transactions on platforms like Flipkart and Myntra. Unlike supercoins, which have limited validity, sats offer lifetime value, providing users with a novel means to manage their digital assets.

    Looking ahead, Gosats aims to double its user base by 2025, aligning with the Indian government’s Digital India initiative and further contributing to the nation’s digital financial transformation.

  • Waayu delivers 1,10,000 Mahakumbh prasad boxes across India

    Waayu delivers 1,10,000 Mahakumbh prasad boxes across India

    Mumbai: Waayu, India’s first 0 per cent commission food delivery platform in partnership with ONDC, has successfully delivered over 1,10,000 Mahakumbh prasad boxes and Sangam Jal orders by the conclusion of Mahakumbh 2025. This initiative allowed devotees across the country to experience the spiritual essence of the event from their homes.

    Launched on 13 January, Waayu’s campaign distributed Mahaprasad across 19,000 pin codes in India. The shuddh desi ghee besan laddoos, freshly prepared in Prayagraj, Ayodhya, and Varanasi using traditional methods, met strict hygiene standards. The initiative also aligned with Mahakumbh’s sustainability goals by using eco-friendly, plastic-free packaging.

    As Mahakumbh concluded on 26 February, 40 per cent of orders came from tier-1 cities such as Bangalore, Delhi, Pune, Mumbai, and Hyderabad, 35 per cent from tier-3 cities including Telangana, Uttar Pradesh, Odisha, Andhra Pradesh, and Tamil Nadu, and 20 per cent from tier-2 cities such as Maharashtra, Gujarat, and West Bengal. Approximately 23,000 boxes were delivered to travellers in Prayagraj.

    Waayu co-founder & CEO, Mandar Lande credited partnerships with major logistics providers, including delivery, blue dart, shiprocket, amazon shipping, and India post, for ensuring timely deliveries nationwide. He also highlighted the company’s commitment to sustainability through plastic-free packaging.

    Waayu collaborated with ONDC and many platforms such as Paytm, Snapdeal, Bajaj Finserv, Digihaat, Mystore, and Rubaru, streamlining Mahakumbh prasad orders. ONDC’s open network enabled swift nationwide delivery within seven days, making prasad accessible to devotees regardless of their location.

    Waayu MD & co-founder, Anirudha Kotgire stated, “We are extending prasad delivery beyond Mahakumbh 2025 to build a broader spiritual commerce ecosystem. We plan to replicate this model for festivals such as Ram Navami, Krishna Janmashtami, Navratri, Ganesh Chaturthi, Diwali, regional Kumbh Melas, and Makar Sankranti.”

    Following the success of this initiative, Waayu is expanding its reach in tier-1 and tier-2 cities, offering local restaurants a cost-effective alternative through its ONDC partnership. By addressing gaps in food delivery across smaller cities, Waayu aims to establish itself as a sustainable and restaurant-friendly market competitor.

  • Blinkit now delivers Apple gadgets in 10 minutes across major cities

    Blinkit now delivers Apple gadgets in 10 minutes across major cities

    MUMBAI: Forget waiting in line at an Apple Store or scrolling endlessly for next-day deliveries—Blinkit has just redefined the meaning of ‘instant tech’. The quick-commerce giant is now delivering Apple products—including MacBook Air, iPad, AirPods, and Apple Watch—in just 10 minutes across multiple Indian cities.

    Gone are the days when instant delivery meant just groceries and snacks. Blinkit is putting high-end Apple gadgets on the express lane, bringing premium tech to doorsteps in record time. This service is now available in Delhi NCR, Mumbai, Hyderabad, Pune, Lucknow, Ahmedabad, Chandigarh, Chennai, Jaipur, Bengaluru, and Kolkata.

    Blinkit CEO Albinder Dhindsa shared his excitement about the launch on Linkedin stating, “You can now get MacBook Air, iPad, AirPods, Apple Watch, and other Apple accessories delivered in 10 minutes!”

    This move is a game-changer for the e-commerce space, proving that even high-value, premium electronics are no longer bound by traditional logistics. While others still struggle with same-day delivery, Blinkit has once again disrupted the market by making high-speed Apple deliveries a reality.

    The launch underscores Blinkit’s ambition to be the go-to platform for everything—from groceries to gadgets. Whether it’s an urgent Apple Watch before a workout, last-minute AirPods for a Zoom call, or a spontaneous MacBook purchase, Blinkit ensures users never have to wait.

    The ordering process remains as seamless as ever:

    1.   Open the Blinkit app

    2.   Browse the Apple product selection

    3.   Place an order

    4.   Receive your Apple device in 10 minutes

    With this expansion, Blinkit is making tech as accessible and instant as a cup of coffee. If you ever wanted proof that the future is here, this is it.

  • Swiggy Instamart to deliver sacred Kashi Vishwanath ladoos on Maha Shivratri

    Swiggy Instamart to deliver sacred Kashi Vishwanath ladoos on Maha Shivratri

    MUMBAI: Swiggy Instamart is bringing a divine touch to Maha Shivratri celebrations by delivering Kashi Vishwanath tandool mahaprasad ladoos straight to devotees’ doorsteps. The sacred sweets, prepared following temple trust guidelines, will be available exclusively on Swiggy Instamart for one day.

    Crafted at Banas Kashi Sankul in Varanasi by Amul’s Banas Dairy unit, the ladoos are made with Amul organic rice and desi ghee, incorporating Bilwa Patra leaves offered at the temple. This ensures devotees receive an authentic, spiritually significant offering without visiting the temple in person.

    Swiggy Instamart CEO Amitesh Jha expressed his enthusiasm, “Maha Shivratri is a time of devotion, and we are privileged to make this sacred offering more accessible while preserving its authenticity.”

    Swiggy Instamart will deliver the Mahaprasad in 40 cities, including Delhi-NCR, Uttar Pradesh, Maharashtra, Gujarat, Karnataka, Rajasthan, Goa, and Madhya Pradesh. In addition to the ladoos, the platform will offer devotional items such as Lord Shiva figurines, Shivlings, Naag Devta idols, Shiv Chalisa, Amul Panchamrit, Thandai, sweets, fruits, and fasting essentials.  

  • Myntra launches Mynshakti to support Women entrepreneurs in e-commerce

    Myntra launches Mynshakti to support Women entrepreneurs in e-commerce

    MUMBAI : As International Women’s day approaches, Myntra has launched ‘Mynshakti’, a dedicated programme aimed at supporting women entrepreneurs in the e-commerce sector. The initiative seeks to equip women-led businesses in fashion, beauty, and home categories with essential resources, mentorship, and operational guidance to help them scale.

    In its pilot phase, ‘Mynshakti’ will onboard around 100 women sellers, offering personalised support for seamless integration into Myntra’s platform. Participants will gain access to training on catalogue optimisation, pricing strategies, and marketing insights, along with expert-led webinars on business growth and platform navigation.

    The initiative builds on Myntra’s ‘Shecommerce’ programme, launched in August 2024, which has already fostered a thriving community of over 6,000 women entrepreneurs. Shecommerce has facilitated industry discussions, mentorship programmes, and career-building opportunities, particularly targeting women in tier two and three cities.

    Myntra chief human resources officer Govindraj MK described ‘Mynshakti’ as a natural extension of these efforts, aimed at fostering financial independence and entrepreneurial growth among women in e-commerce.

    With initiatives like ‘Mynshakti’ and ‘Shecommerce, Myntra continues its focus on bridging gender gaps and creating opportunities for women-led businesses in India’s digital marketplace.