ITV

Category: e-commerce

  • Jabong launches exclusive designer collection by India’s top fashion designer RohitBal

    Jabong launches exclusive designer collection by India’s top fashion designer RohitBal

    MUMBAI: Jabong.com, India’s leading online fashion destination, in association with renowned Fashion Designer, RohitBaltoday unveiled the“RohitBal for Jabong” collectionat the Palladium Hotel, Mumbai. The evening saw the launch of this exclusive designer wear collection for women via a fashion show that had models strut for the guests in RohitBal’s creations. Actress ShraddhaKapoor walked the ramp donning a gorgeous ‘RohitBal for Jabong’ ensemble during the launch.

     

    From the time when Indian fashion was first defined, the iconic name RohitBalhas been synonymous in the light of some most exquisite cotemporary shades of ethnic India. Deeply rooted with this ideology and creating some of the finest and most chic apparel, Jabong decided to take the fashion quotient a few notches higher with this association.This is the first time that Delhi-based designer, RohitBal known primarily for his heavily embellished ethnic wear for men and women, will be designing exclusively for any online fashion retailer.

     

    RohitBal’s collectionbringsa unique charm with delicate detailing and high design. The collection reflects his brand belief of beauteous anarkalis and prolific use of net and cotton with decorative motif embroidery and block prints. Whilst at one end, it highlights RohitBal’s biggest strength of creating magic with natural shades of white, cream and almond, on the other end it depicts his interpretation of popular color shades of fuchsia, orange and yellow. The collection is an honest attempt in making RohitBal’s Signature Designs affordable and accessible to the diverse and discerningbuyers in India.The collection pricedat Rs. 5999and upwards, features the trendiest styles composed of anarkalis, lehangacholis, sarees and chudidarkurtas. The line offers must-have pieces for every occasion and the perfect standout accent to both daytime and evening looks.

     

    Commenting on the association, Arun Chandra Mohan, Founder & CEO, Jabong.com said“This launch comes in response to the increasing popularity and demand of designer clothes on our website over the past few months. Celebrating the craft of fashion with the eminent designer himself, we are proud to launch the exclusive collection ‘RohitBal for Jabong’. His collection is an incredible assortment which will cater to the growing demand for what’s new and next in designer wear for women.”

     

    RohitBal during the collection launch said, “I am really excited to launch the new collection – ‘RohitBal for Jabong’. This marks a terrific new phase of my creativity while allowing me to meet the demand for designer collections in the massive Indian market. Online retail is the future and this platform enables me to reach out to an entirely untapped market of young, fashionable buyers. I look forward to a long relationship with Jabong and present several new collections. For me, this is the future of fashion.”

     

    Jabong.com over the last few years has clocked not only the loyalty of its customers but has also grown strength by strength earning customer testimonials. Today, with the widest assortment, Jabong has become a one stop shop for all fashion needs. Jabong.com today exudes this vision of being India’s leading online fashion retailer with all its associations and expansions.

     

    To shop the latest collection, please visitwww.jabong.com. Follow Jabong on Twitter @JabongIndia and find Game4u on Facebook atwww.facebook.com/myjabong

     

  • Agencyonnet launches in US, UK & Gulf countries

    Agencyonnet launches in US, UK & Gulf countries

    NEW DELHI: With an eye on the $ 526 Billion global market for advertising, marketing and digital services consumed annually by small businesses around the world, India born agencyonnet.com launched the world’s 1st B2B E-commerce platform connecting the buyer and seller for marketing communication services in an additional three markets.

     

    Close of the heels of its India launch in March, the company decided to move ahead with its global footprint by launching the services platform in three key markets. “Since we were already being accepted by Indian clients and agencies within 1 month of our launch, we decided to increase our footprint by making the platform available to small businesses and agencies in the Gulf, US and UK markets.” said Rajesh Menon the CEO and founder of Agencyonnet.

     

    The marketplace aims to connect small businesses with marketing communication agencies across the marketing, advertising and digital domains through a transactional e-commerce site. Small Business clients have an option to choose from over 52 categories of agencies for their marketing briefs.  “Our objective is to ensure that clients no matter what their marketing services requirements are will find the right quality service provider here. We have had a good start in India and we have been receiving extremely good response levels from International markets.”

     

    The global market size for the marketing and advertising industry is estimated to be $ 1.17 Trillion with 40-45% of the annual spends being consumed by the small business community. Unlike a directory search service, Agencyonnet will be focused on providing transactional services to small businesses and agencies around the world.

     

    According to Rajesh Menon, “What we are going to do will make the industry sit up. We will have the first mover advantage in several areas including being the world’s first B2B E-commerce marketplace for this service.”

     

    At present the B2B E-commerce market for marketing communication is severely restricted to creative and web development services with sites like Elance, Guru, 99 Deisgns and the Blur Group who largely focus on freelancers who comprise the seller side of the business. “In our analysis of the domain, we realized that the biggest problem being faced today by small and mid-sized agencies is the lack of a structured business development platform. Likewise small businesses too prefer to hire professional agencies rather than freelancers. By connecting the two we intend to create a paradigm shift in the way marketing communication is bought and sold.” 

     

    Speaking on the global move Rajesh explained. “There are an estimated 125 Million small businesses and over 1 Million agencies around the world. Our analysis has indicated that small businesses struggle to find quality agencies just as much as agencies find it difficult to get clients.We have already agencies registering with us from as far away as Kazakhstan!  We chose these three markets to form the beachhead from where we will expand our footprint into Europe and North America. We want to be the next Amazon in our domain”

     

    With less than a month from launch, Agencyonnet already has had over several live projects being posted online by clients. “The total value of briefs that we have received from our clients over the past 1 month is over $250,000. We have yet to begin our marketing campaign and despite that the results have been fantastic” says Rajesh,” We have been having a regular stream of both agencies and clients registering on our platform and the interaction has already started.”

  • Jabong.com launches exclusive fashion collection inspired by “Mein Tera Hero”

    Jabong.com launches exclusive fashion collection inspired by “Mein Tera Hero”

    MUMBAI: This summer,  Jabong.com, India’s leading fashion destination brings to you a peppy collection inspired by the upcoming entertainer – MAIN TERA HERO. The fashion collection which includes apparels, accessories and footwear was showcased at an event held in Mumbai and will be exclusively available on Jabong.com.  Bollywood fashion and Jabong have become synonymous. Retailing a series of Bollywood inspired collections on its website with super hits like Yeh Jawani Hai Deewani, Bhaag Milkha Bhaag and Dhoom 3.

     

    The association was announced in a much hullaballoo with the Mein Tera Hero star cast – Varun Dhawan, Ileana D’cruz and Nargis Fakhri along with Mr. Praveen Sinha, Co-Founder, Jabong.com. The youthful yet chic and stylish element of the movie perfectly synergises with the fashion quotient of Jabong.com. With the association, Jabong.com unleashes a collection with the most funky, quirky styles of the season, giving its customers a chance to emulate the movie stars. Main Tera Hero inspired collection offers trendy t-shirts for men and women, elegant dresses for young girls, vibrant and stylish pants, chic footwear range, cool sunglasses, trendy watches and modern jewellery.

     

    Speaking on the occasion, Mr. Praveen Sinha, Co-Founder and Managing Director, Jabong.com said, “Jabong.com has always aspired to create fashion statements through its highly fashion forward customers. Our association with Main Tera Hero and other Bollywood movies is our way of bringing the latest and fresh fashion closer to our customers but with a better accessibility. We are excited to see promising response from this collection.”

     

    Alpana Mishra, CEO at Balaji said “Innovative strategies for co-branded communication are key to film marketing. The association of our film Main Tera Hero with Jabong is clearly one of those and the entire team here at Balaji Motion Pictures is very excited about this partnership.” Tanaaz Bhatia – CEO & Founder of Bottomline Media Pvt. Ltd., the agency behind the association said, “Main Tera Hero is a fun and youthful film with the Country’s three most promising actors essaying lead roles. So when we had to think of an equally cool & fun platform to launch the films line of clothing & accessories, we couldn’t have asked for anything better than Jabong.com! Off late we’ve seen a steady increase in the trend of shopping online and we’re sure that with this association, more and more people can aspire and get access to trendy fashionable attire and dress like movie stars.”

     

    Be ready to dress like Sreenath (Varun), Sunaina (Ileana D’Cruz) and Ayesha (Nargis Fakhri) only from Jabong.com! To check out the looks, visit http://www.jabong.com/main-tera-hero-collection/

  • Bajaao completes 50 shows over 3 months with Phoenix Mall

    Bajaao completes 50 shows over 3 months with Phoenix Mall

    MUMBAI: BAJAAO Consulting and Events Pvt Ltd. (BCEPL) a division of BAJAAO Music Pvt Ltd (BMPL), India’s first and leading online retailer of music instruments, announced a major milestone of completing 50 shows hosted by the company in a short span of 3 months.

    Under this strategic tie-up with High Street Phoenix Mills in Lower Parel& Phoenix Market city in Kurla, BAJAAO has fulfilled its commitment in providing good entertainment to its audiences. The various bands showcased enigmatic tunes to treat audiences to energetic live performances. The event witnessed an influx of people of all ages flocking to both venues.

    Thursday Jam ups at High Street Phoenix is an established property which has been taking place for four years, while Smashing Saturdays at Phoenix Market City started in November. The performances have evoked a positive response from the patrons of both malls.

    In addition to the tie-up, BAJAAO will bring two upcoming rock bands every week who will continue to showcase their musical talents to a crowd of spirited and enthusiastic mall-goers.

    With an objective of providing a platform for upcoming bands to prove their mettle in Mumbai, BAJAAO has undertaken this initiative with Phoenix which has witnessed some cutting edge acts over the past 3 months. High Street Phoenix has been seeing performances every Thursday by BAJAAO while Phoenix Market City have been seeing them every Saturday. Many artists have performed under this partnership at the Phoenix Mall including names like BLAKC, Spud in the box, Koniac Net, The Lightyears Explode, Ravi Iyer and Workshop) who play a set for approximately an hour each and these gigs start early evening from 6.30 pm and go on till 10 pm.

    Looking to build on the success over the last three months, BAJAAO has lined up some key bands in the near future that will provide the best entertainment to their guests.  Some of the artists we can expect to see over the next few weeks include NandooBhende, unohu, laxmi bomb etc). The Live Band Music element just adds to a memorable feeling to complete the perfect shopping experience.

    Speaking on the association, Ashutosh Pande, Founder-CEO, BAJAAO commented: “When it comes to putting together a show we look for the most dynamic performers & talented artists to grace the stage. We also look at getting bands which are new & upcoming as this will definitely help build their fan base. A venue like Phoenix is ideal in the formative years of musicians. A lot of learnings are derived by musicians since this is a very unique experience much different from the regular venues. It a great place to connect with your audience & spread awareness about your brand of music.”

     

    BCEPL, Bajaao’s events division have handled a number of other events like JD Rock Awards, International Jazz Festival, Ragasthan, Red Bull Tour Bus & brands like Superdry, Diesel, Converse etc. BCEPL has handled the entire event at Phoenix Mall right from artist management to sound production. BAJAAO has a specialized ear to the ground and is continuously on the lookout for new talent & opportunities to set the stage for music in India.

    SO MAKE SURE YOU DO NOT MISS THE FINE PERFORMANCES BAJAAO BRINGS YOU EVERY THURSDAY @ PHOENIX MILLS, LOWER PAREL& SATURDAY @ PHOENIX MARKET CITY, KURLA GET READY TO LISTEN TO THE BEST POP/ROCK BANDS & ROLL AT THE CITY’S BEST MALL

     

  • Jabong.com hosted Asia’s first ever –Google+ Shoppable Hangout

    Jabong.com hosted Asia’s first ever –Google+ Shoppable Hangout

    MUMBAI: Jabong.com, India’s favourite online fashion destination,launchedUK’s leading high-street brand, Dorothy Perkins in India at LakméFashion Week Summer/Resort 2014. The brand alsobrought in another innovative platform by hosting Asia’s first ever ‘Google+ Shoppable Hangout’ called “Jabong Shoppable Hangout with Dorothy Perkins”live from the ramp wherein populace witnessed Dorothy Perkins’ show, interacted with fashion influencers as well as shopped from the collection.

    The hangout was hosted live from Grand Hyatt, Santacruz, the venue of Lakme Fashion Weekby Fashion Director of acclaimed fashion magazine Grazia, Ekta Rajani along with renowned fashion Designer Anita Dongre known for cutting edge women apparel for the last two decades, Dorothy Perkins Marketing Director Alex Maw and India’s first and most famous celebrity blogger who blogs on Bollywood, Miss Malini

    This platform provided the Indian consumer a completely new shopping experience.The show was a grand success as users logged on to Google+ hangout. Participants interacted with the hosts and other members on this platform. Increasing the fashion quotient on the dais, the four divas elevated the fashion quotient of the chic collection through the shoppable hangout at the fashion week. Viewers got to know more about Dorothy Perkins collection, latest trends and styles, Kangana Ranaut’s, the showstopper’s outfit and much more. Not only this, participants gota chance to buy Dorothy Perkins products live from the ramp.

    Speaking on the occasion, Arun Chandra Mohan, Founder and CEO of Jabong.com said,“Jabong.com strongly believes in democratizing fashion and bringing the runway to millions of homes.The ‘Google+ Shoppable Hangout’for the Dorothy Perkins showreceived an overwhelming response. The idea behind this was to make the show more innovative and to bring the brand more accessible to the audience on its launch. With the e-commerce market in India growing at an extraordinary rate, we thought of introducing a unique and innovative shopping experience to the Indian shoppers. Going ahead we will continue to bring such distinctive experiences for the fashion fanatics.”

    “Association with the fashion leaderJabong.com and coming together with technology giant Google to create a shoppable hangout for the Dorothy Perkins SS 2014 collection showcased at LFW SR 2014 is another feather in our cap and reinforces our position as the most innovative and digitally advanced fashion platform in the country” said SaketDhankar, Head-Fashion, IMG Reliance.

    Speaking on the occasion, Anita Dongresaid“It’s exciting to be a part of this first of a kind digital experience, where we get to share and exchange ideas on trends and fashion, offer a live sneak peek into all the action at LFW and at the same time allow the consumer a chance to buy hot off the ramp fashion. E-commerce is the future of fashion retail and this initiative takes it a step ahead with bringing it live to the homes of the fashion enthusiasts across India, from one the most prestigious fashion events in the country.

    Speaking on the occasion, Alex Maw, Marketing Director, Dorothy Perkins said “Having the opportunity for our brand to take part in “Jabong Shoppable Hangout with Dorothy Perkins” live from our catwalk show in Mumbai was incredible! To be the first ever to do this in Asia with our partner Jabong.com paves the way for future initiatives. To be amongst 3 of India’s most influential female fashionistas was such a treat too’

    Speaking on the occasion, Mr. Sandeep Menon, Director Marketing, Google India said, “This could get very infectious. We’ve had some serious fun working with Lakmé Fashion Week to make the show more innovative and more accessible than it’s ever been before. At Google we believe in doing things differently and, therefore, the idea was to bring fashion fans closer to the action and get everyone involved to experience this season’s flavors, the colours, the faces, the designs, the celebrities and just about everything else up-close and through multiple dimensions.”

     

  • Ticketplease.com offers customised solutions to users from Tier 2 & 3 cities

    Ticketplease.com offers customised solutions to users from Tier 2 & 3 cities

    MUMBAI: After partnering with biggest events and movies in 2013, TicketPlease.com, one of India’s largest entertainment ticketing portal has further re-inforced its market position with focus on Tier 2 & 3 cities of India. While Ticketplease team now offers movie tickets in 79 cities with its partner theatres and multiplex chains, it also has lined up events and discount deals that reach the heart of India i.e. the Semi urban and rural population

    From being the official ticketing partner for Yo Yo Honey Singh’s Concert which recently took place in Balewadi Stadium, Pune and bringingNikhil Chinappa’s EDM Fest to Baroda in February 2014, Ticketplease has been penetrating and targeting the smaller cities in the country with its line up of  India Fiesta Latina in Agra & Jaipur, Arijit Singh Live in Concert in Ahmedabad.

    Ticketplease.com has also partnered with various brands and created special offers exclusive to their customer base viz

    Speaking about how TicketPlease is expanding its operations, Mr Praful Baweja, Head – Business Development (Entertainment), Ticketplease says:  “We have had many key insights about Internet Users & thereby Entertainment consumers in Tier 2 & 3 cities through our Movies, Events & Offers.  Some of them include the growth of internet penetration in rural India being driven largely by the mobile phone; 70% of rural India’s active internet population access the web via mobile phones. This may have to do with the difficulty in accessing PCs.  Also forty-two percent of rural India’s internet users prefer using the internet in local languages. The high prevalence of content in English is a hurdle for much of rural India.

    We adapted this intelligence in current initiatives with communication being done in locally favoured language and seen encouraging response with higher conversion. Customised Solutions based on local language and local convenience would continue to be our key focus along with growth”

  • Bajaao & Hard Rock café come together for artist management

    Bajaao & Hard Rock café come together for artist management

    MUMBAI: BAJAAO Music Pvt Ltd (BMPL), India’s first and leading online retailer of music instruments and theirevents division in BAJAAO Consulting and Events Pvt Ltd (BCEPL) today announcedtheir partnership with Hard Rock Café to curate artistes performing at various venues from across the country. Currently, Hard Rock Café is present in Mumbai, Bangalore, Chennai, Pune & Delhi, and Hyderabad which will in turn allow BAJAAO to service the crux of metropolitan cities across the country.

    Given the current state of the live music industry in India, which is experiencing young talent mushrooming in the country, BAJAAO Consulting and Events Pvt Ltd will have an opportunity to encourage a number of acts to center stage where this talent can continue their journey to higher levels in the music industry while they build a promising career.Hard Rock Café has been one of the first venues to consistently promote talent across the board in India & looks to strengthen its focus on the same.BAJAAO will be handling the artiste’s management for over 52 weeks i.e. approximately over a year for Hard Rock Café.

    Thanks to its deep roots in the Indian music scene the company has also expanded the events division to include and execute bigger, better musical events and partnerships, which include associations with Jack Daniels Rock Awards,International Jazz Festival, Ragasthan, Red Bull Tour Bus & brands like Superdry, Diesel, Converse etc.

     

    Speaking on the association,Ashutosh Pande, Founder-CEO, BAJAAO commented: “I look forward to unearthing amazing talent & providing them with the platform to perform. These young musicians are passionately driven with a burning desire to perform, and we would like to expose them to the industry as much as we can.Music is indispensable and will always be a part of our world. India is only now expanding its idea of live music by going beyond Bollywood and other classical forms.We are honored to work with one of the world’s most iconic brands for music& also to promote the abundant talent this country possesses.”

    Also commenting on the development,Mr.AkashSharma, Manager for Marketing & Events at Hard Rock Café said: “The BAJAAOteam has worked with innumerable talented musicians since their humble beginnings from the Jam room to the live sound company. This has provided them with a level of trust & insights in this industry which few possess. Hence we are looking forward to this association with them andfor some great music at Hard Rock Café.”

    BAJAAO has been encouraging young talent to be successful in the music industry for years.They have recently tied up with the prestigious True School of Musicas their gear partner powering any and all of their musical needs. The school is affiliated to the Manhattan School of Music in New York and the Academy of Contemporary Music in the UK. The firm is realizing its vision to be the one point source for all musical needs for musiciansacross the country.
    There is a constant rise in independent DJs, musicians, organisersetc which willsee this industry grow exponentially in the coming years. BAJAAO will continue to provide an opportunity for many to chase their passions inorder to set the stage for music in India.

     

  • Celebrate Valentine’s Day with Foodpanda’s ‘Food for Soul’ initiative

    Celebrate Valentine’s Day with Foodpanda’s ‘Food for Soul’ initiative

    MUMBAI: Foodpanda.in, India’s largest online food ordering platform has initiated the ‘Food for Soul’ campaign with a Grassroot nonprofit, Uday Foundation to show some love and concern for the underprivileged section of society. Timed to coincide with Valentine’s Day, the campaign invites you to celebrate the spirit of the occasion by spreading the joy of good food to those who go hungry no matter what day it is. Simply log on to the website and make a donation between Rs.50 and Rs.1000 that amounts to a food item listed like foodgrains, pulses, vegetable oil, biscuits and so on.

    Foodpanda.in will forward the proceedings to the charitable institution thus reaching out to many a hungry child who deserves to live a healthy and happy life.

    Till date, Foodpanda has helped satiate food cravings by helping customers to order food online. Their new campaign now induces patrons to generously feed the lesser privileged by contributing a margin of what they spend on candle light dinners, flowers and gifts on Valentine’s Day. With the noble gesture of the ‘Food for Soul’ campaign, Foodpanda lends support to Uday Foundation’s ongoing project ‘Santushti’ through which it has been providing nourishment and food to the impoverished. Uday Foundation is one of the most trusted grass root NGOs of India which works towards improving the lives of children and aims to ensure health with dignity to every underprivileged child and adult in the country.

    Rohit Chadda, MD and Founder – Foodpanda.in said, “’Food for Soul’ is our take on an entirely different way of celebrating Valentine’s Day. There are millions of underprivileged children in India who struggle for every meal, every day. Through this initiative, we aim at touching some of these lives by providing them with food & healthcare. We are glad to tie up with Uday Foundation which has been doing great work in rehabilitating the destitute and supporting their well-being.”

       
    Dr. Hitendra Mahajan, Founding Member of Uday Foundation commented on the association with the campaign, “Gandhiji had once said, ‘To a man with an empty stomach, food is God.’ Driven by these words, Uday Foundation has been tirelessly working towards feeding those who find it hard to get even one square meal a day. Bringing out this campaign in time for Valentine’s Day increases the poignancy of the cause we are committed to. The ‘Food for Soul’ campaign in association with Foodpanda.in will help us reach a wider public.”

    Under the ‘Santushti’ project, Uday Foundation runs a free food van to serve wholesome food to families of the underprivileged patients in ICUs of government hospitals. The van also feeds children who come from distant places to Delhi hospitals for long treatments. Foodpanda’s ‘Food for Soul’ campaign will provide support to this project.  

    The campaign will start from 14th February 2014 till 28th February 2014.To know more about the campaign, please click on the following
    link:http://www.youtube.com/watch?v=FEebMbVC9OA&feature=youtu.be

     

    About Foodpanda.in:Foodpanda.in is the largest online food ordering platform in India with the widest gastronomic range to choose from. It enables ordering food in a quick, convenient and easy manner through the internet. Foodpanda.in currently enjoys the largest geographical presence in India with coverage of 3000 restaurants across 14 cities (Delhi, Gurgaon, Noida, Faridabad, Ghaziabad, Mumbai, Hyderabad, Pune, Bangalore, Kolkata, Ahmedabad and Chandigarh).

    It aspires to become the epitome of food ordering in India by making the business of online food delivery delightfully simple and hassle free. It renders ordering food online fast, fuss free and definitely fun by providing a restaurant index that facilitates searching for cuisine type, restaurants or even price range. With online menus from a staggering selection of delivery restaurants including address and delivery hours, Foodpanda.in is helping people discover great food every day!
    For more information please visit www.foodpanda.in and http://www.foodpanda.in/contents/press.htm

     

  • We have done a terrible job in broadband penetration: Rahul Khullar

    We have done a terrible job in broadband penetration: Rahul Khullar

    MUMBAI: The chairman of the Telecom Regulatory Authority of India (TRAI) Rahul Khullar is known for being vocal. While earlier he has voiced his opinion on various things including bringing transparency in the way telcos function, delivering his keynote address at the India Digital Summit of the Internet and Mobile Association of India (IAMAI) in the capital, he candidly admitted that the rollout of National Optic Fibre Network (NOFN) was not-so successful. He said, “We have done a terrible job in broadband. We are nowhere near to meeting target of NOFN and unless it is done, internet penetration cannot happen at the desired pace.”

     

    Referring to the fact that 80 per cent of new internet users are coming through 2G network, Khullar said, “Access and speed will determine penetration of smart-phones and internet. Unless there is reasonable pricing of spectrum and making spectrum available, we will not succeed.” He opined that the next government has to take immediate action on spectrum availability to have successful internet penetration in India.

     

    IAMAI chairman and Google India managing director Rajan Anandan, talking at the inaugural ceremony said: “India is adding four million active internet users every month. At this rate we will overtake the United States by end of this year to become the second largest internet market.”

     

    According to Anandan, India’s e-Commerce industry will be around US $100 billion in the next decade. However, investments of upward of US $3 billion will be required to reach that stage. “And that can only happen if FDI in e-Commerce is allowed,” said Anandan.

     

    “Given the dire strait of our finances, e-Commerce industry should embrace itself for taxation,” remarked Khullar, who also raised the issue of data protection, privacy and internet governance and said that industry members should come forward along-with civil society in creation of internet governance laws.

  • Carat Fresh Entertainment gets “Gunday” Merchandise on Bewakoof.com

    Carat Fresh Entertainment gets “Gunday” Merchandise on Bewakoof.com

    MUMBAI: Dentsu Aegis Network’s Carat Fresh Entertainment, India’s leading agency that specializes in branded entertainment,  has facilitated yet another successful association between one of the most awaited Bollywood movies of 2014, “Gunday” by Yash Raj Films and Bewakoof.com, India’s most creative and quirky youth brand as official fashion partner. Carat Fresh Entertainment has done successful integration for brands like Ultratech, Rupa, Jealous 21, Indigo Nation, Siyaram, Nimbuzz, Olympus etc and is a leading player in this field.

    “We are increasing our base of Licensing to work with exciting and young companies like Bewakoof.com from Yash Raj Films stated”, Rohit Sobti , VP – Licensing & Merchandising

    Visit the following link to check the Bewakoof.com Merchandize:

    Says Prabhkiran Singh, Cofounder – Bewakoof.com, “Associating with bollywood movies for merchandising is a branding exercise for Bewakoof.com<http://Bewakoof.com>. We are happy the way Carat Fresh Entertainment chalked out this unique integration by associating our brand with one of the prestigious studios – Yash Raj Films and their upcoming much awaited movie – “Gunday”. We have worked with almost all the production houses of Bollywood and have been the Exclusive merchandise partner for 6-7 Blockbusters movies so far. Apart from the merchandising partner that the movies get, they also get an opportunity to promote their movie through the massive following that Bewakoof.com<http://Bewakoof.com> has among youth in the country, which includes the 12.5 Lac Followers on Facebook and 4 Million Monthly Visits on www.bewakoof.com<http://www.bewakoof.com>”

     

    Founded by IIT Bombay Alumni, Bewakoof.com is India’s most creative and quirky youth brand with a team of creative professionals have managed to bring forth an exciting range for “Gunday”. Inspired by the mood of the film which defines the characters “Bikram and Bala” as most loved, most celebrated, most reckless, most fearless and most powerful GUNDAY! Bewakoof.com will launch a trendy and stylish range of “Gunday collection” which consists of T Shirt Collection, hoodies, boxers etc.. This range will be only available at Bewakoof.com website at Rs 449 /-.

     

    Commenting on the association Sidharth Ghosh – Vice President, Carat Fresh Integrated said, “Post successful brand integrations for other major studios, this is yet another feather in our cap. Carat Fresh Integrated is a thought leader and I am pleased to witness the   confidence of our clients. We at Carat Fresh Integrated believe in seamless brand integrations and hence our process for identifying the right content is quite extensive. ”

    The Dentsu Aegis Network India group comprises of Carat Fresh Integrated (Experiential marketing, Ruaral Marketing, PR), Vizeum, Posterscope (the global OOH sector leader), Brandscope, Hyperspace (Retail), Carat (the world’s largest independent media communications specialist), PSI (Airports), Doosra (Creative), Isobar (the global communications agency with digital at its heart) and iProspectCommunicate2 (the global leader in search and performance marketing) amongst others.