Category: e-commerce

Nearbuy associates with KFC to give out discount offers on food

MUMBAI: Nearbuy, an ecommerce venture has partnered with KFC. This strategic association will help customers find the nearest KFC outlet through Neaarbuy’s location based application and consumers can even avail discounts on KFC’s combos containing signature items such as Zinger Burger, Hot n Crispy Chicken, Cheese Crunch Burger, Rice Bowlz and more.

With this new partnership Nearbuy expects to drive half a million customers over a period of one year to its website; customers who will purchase these vouchers and avail them at the various KFC outlets. This mutually benefiting partnership will not only offer an opportunity to the local commerce player to tap onto the growing base of young food lovers but also benefit KFC’s overall online market penetration and drive their sales growth.

KFC India CMO Luis Ruiz Ribot csaid, “We welcome this partnership with Nearbuy. This is part of our strategy to provide greater accessibility to our Finger Lickin’ good food for our ever-increasing online customer-base.”

Commenting on the unique partnership, Nearbuy CEO and co-founder Ankur Warikoo said, “We are thrilled to extend our association with the leading QSR brand of India – KFC. Our collaboration is a testimony to the common values we share as a brand, and wish to offer the best to our customers. We are happy to share that 11000 consumers have already grabbed this exciting deal. We hope that this association benefits both players, and we continue to offer exciting benefits to our respective customers.”

March 14, 2016
Tyroo & Nazara to enable e-commerce in mobile games

MUMBAI: Tyroo Technologies, today, announced its partnership with India’s leading mobile game publisher and developer Nazara Games, to power their mobile game ‘Nazara Cricket’; riding on the cricket fever in India with the upcoming World Cup T20. Through this partnership, gamers soak on the spirit of cricket as well as get a chance to shop for their favorite merchandise and avail special e-commerce deals while staying within Nazara Cricket’s app. Going forward, Tyroo will also be powering all other mobile games of Nazara, including the crowd favorites like Chhota Bheem Race Game, Cut the Rope: Magic and Virat Cricket etc.

It is a major leap in mobile game monetization as Nazara moves beyond interruptive advertising. Nazara will now offer contextual and personal experience to the consumer. In this first of a kind gaming integration, high-affinity products will be curated to the gaming users using Tyroo’s Native Commerce Ad platform. Tyroo’s Native Commerce Platform can curate from more than 20 million SKUs across e-Commerce brands today. On the basis of customer preferences and insights obtained from Nazara, Tyroo will offer relevant products to gamers.

Speaking about the partnership, Siddharth Puri, CEO, Tyroo Technologies, said “The mobile gaming industry in India is poised to grow exponentially with the unprecedented rise of mobile-first population and Internet penetration. While our first phase was about digital commerce influencing customer choices by capturing their decisions, our objective now is to have a destination-less shopping experience. Nazara has always remained ahead of the innovation curve and this initiative to create a consumer to product relationship with enriched data will definitely help influence, engage and convert audiences into actual paying customers.”

Commenting on the partnership, Manish Agarwal, CEO, Nazara Technologies said, “Nazara’s IP based games have a huge fan following. IP based gaming builds a highly engaged community with context of gaming and we are offering a great opportunity to e-commerce companies to showcase their relevant merchandise to the millions of engaged fan boys/girls of the IP. This association with Tyroo will allow us to offer gamers on the Nazara network a very contextual shopping experience without interfering in the core game play.”

Tyroo’s Native Product Ads technology has been developed keeping consumers at the epicenter of the mobile advertising ecosystem. While other e-commerce ads overwhelm and confuse a consumer by showing different products to choose from, Native Product Ads only show relevant products as per consumer interest, reducing their efforts of buying products online.

Native Product Ads technology allows different formats for app developers based on their mobile app design, font and layout and drive purchase via Product Discovery. It also enables advertisers to monitor native product ad performance through an in-built dashboard and accordingly use product analytics to create more engaging content for the audiences.

March 9, 2016
Tyroo & Nazara to enable e-commerce in mobile games

MUMBAI: Tyroo Technologies, today, announced its partnership with India’s leading mobile game publisher and developer Nazara Games, to power their mobile game ‘Nazara Cricket’; riding on the cricket fever in India with the upcoming World Cup T20. Through this partnership, gamers soak on the spirit of cricket as well as get a chance to shop for their favorite merchandise and avail special e-commerce deals while staying within Nazara Cricket’s app. Going forward, Tyroo will also be powering all other mobile games of Nazara, including the crowd favorites like Chhota Bheem Race Game, Cut the Rope: Magic and Virat Cricket etc.

It is a major leap in mobile game monetization as Nazara moves beyond interruptive advertising. Nazara will now offer contextual and personal experience to the consumer. In this first of a kind gaming integration, high-affinity products will be curated to the gaming users using Tyroo’s Native Commerce Ad platform. Tyroo’s Native Commerce Platform can curate from more than 20 million SKUs across e-Commerce brands today. On the basis of customer preferences and insights obtained from Nazara, Tyroo will offer relevant products to gamers.

Speaking about the partnership, Siddharth Puri, CEO, Tyroo Technologies, said “The mobile gaming industry in India is poised to grow exponentially with the unprecedented rise of mobile-first population and Internet penetration. While our first phase was about digital commerce influencing customer choices by capturing their decisions, our objective now is to have a destination-less shopping experience. Nazara has always remained ahead of the innovation curve and this initiative to create a consumer to product relationship with enriched data will definitely help influence, engage and convert audiences into actual paying customers.”

Commenting on the partnership, Manish Agarwal, CEO, Nazara Technologies said, “Nazara’s IP based games have a huge fan following. IP based gaming builds a highly engaged community with context of gaming and we are offering a great opportunity to e-commerce companies to showcase their relevant merchandise to the millions of engaged fan boys/girls of the IP. This association with Tyroo will allow us to offer gamers on the Nazara network a very contextual shopping experience without interfering in the core game play.”

Tyroo’s Native Product Ads technology has been developed keeping consumers at the epicenter of the mobile advertising ecosystem. While other e-commerce ads overwhelm and confuse a consumer by showing different products to choose from, Native Product Ads only show relevant products as per consumer interest, reducing their efforts of buying products online.

Native Product Ads technology allows different formats for app developers based on their mobile app design, font and layout and drive purchase via Product Discovery. It also enables advertisers to monitor native product ad performance through an in-built dashboard and accordingly use product analytics to create more engaging content for the audiences.

March 9, 2016
E-commerce giants dish out swanky offers this Women’s Day and Mahashivratri

MUMBAI: E-commerce giants normally lure customers through various discount offers throughout the year, and then there are festival and other special days when these companies offer customers exclusive discounts. This Mahashivratri and Women’s day companies have found yet another reason to attract more shoppers in order to boost sales and traffic onto their websites and apps by offering high discount rates. Some of these websites include E-commerce players like Flipkart.com, Paytm.com,Snapdeal.com, Cashkaro.com, Sendmygifts.com, Cubishop.com, Shoppingoutlet.in, Healthians. The online eyewear portal Lenskart.com is supporting women by donating 2.5 percent of total sale towards women empowerment.

Mobile e-commerce and virtual wallet company Paytm.com has come up with exclusive deals by offering flat 30 percent cashback on premium watch brands for women and up to 50 percent cashback on the bestselling products. Taking off from its ‘Big Billion Day’ a couple of years ago and last year, Flipkart.com has come up with Big Shopping Day from the seventh to the ninth of March and customers can avail up to 20 percent off plus an extra 10 percent off on transactions through SBI cards.

Cashback and coupons website like Cashkaro.com are offering high discounts between 50 and 80 per cent rates plus cashback and rewards on purchase of any item on Women’s day on any purchase through Amazon.in and Askmegrocery.com. In addition to this, Cashkaro is also offering upto10.2 percent reward on purchase of item through Flipkart.com.

For Mahashivratri, Askmegrocery.com and PepperTap.com have a flat 10 percent off on grocery items.

Customers can avail a deal of their choice on Snapdeal.com, while women’s apparel, footwear and accessories have up to 25 percent off. Beauty and personal care products are available with discounts between 50 and 70 percent.

In order to make women’s day special, Sendmygifts.com offers presents with discounts of up to 55 per cent for orders worth Rs 500 or more, plus 15 percent extra off on flowers, cakes and combos and 10 percent off on non-perishable products.

Cubishop.com, the marketplace for the consumer electronics industry is offering portable mini bluetooth stereo S10 music speakers for just Rs 350 and mono bluetooth headset worth Rs 275. Meanwhile Shoppingoutlet.in is offering beats pill multicolor bluetooth portable speaker OEM worth Rs 1,199 and JBL micro wireless speaker for Rs 1,399.

March 8, 2016
E-commerce giants dish out swanky offers this Women’s Day and Mahashivratri

MUMBAI: E-commerce giants normally lure customers through various discount offers throughout the year, and then there are festival and other special days when these companies offer customers exclusive discounts. This Mahashivratri and Women’s day companies have found yet another reason to attract more shoppers in order to boost sales and traffic onto their websites and apps by offering high discount rates. Some of these websites include E-commerce players like Flipkart.com, Paytm.com,Snapdeal.com, Cashkaro.com, Sendmygifts.com, Cubishop.com, Shoppingoutlet.in, Healthians. The online eyewear portal Lenskart.com is supporting women by donating 2.5 percent of total sale towards women empowerment.

Mobile e-commerce and virtual wallet company Paytm.com has come up with exclusive deals by offering flat 30 percent cashback on premium watch brands for women and up to 50 percent cashback on the bestselling products. Taking off from its ‘Big Billion Day’ a couple of years ago and last year, Flipkart.com has come up with Big Shopping Day from the seventh to the ninth of March and customers can avail up to 20 percent off plus an extra 10 percent off on transactions through SBI cards.

Cashback and coupons website like Cashkaro.com are offering high discounts between 50 and 80 per cent rates plus cashback and rewards on purchase of any item on Women’s day on any purchase through Amazon.in and Askmegrocery.com. In addition to this, Cashkaro is also offering upto10.2 percent reward on purchase of item through Flipkart.com.

For Mahashivratri, Askmegrocery.com and PepperTap.com have a flat 10 percent off on grocery items.

Customers can avail a deal of their choice on Snapdeal.com, while women’s apparel, footwear and accessories have up to 25 percent off. Beauty and personal care products are available with discounts between 50 and 70 percent.

In order to make women’s day special, Sendmygifts.com offers presents with discounts of up to 55 per cent for orders worth Rs 500 or more, plus 15 percent extra off on flowers, cakes and combos and 10 percent off on non-perishable products.

Cubishop.com, the marketplace for the consumer electronics industry is offering portable mini bluetooth stereo S10 music speakers for just Rs 350 and mono bluetooth headset worth Rs 275. Meanwhile Shoppingoutlet.in is offering beats pill multicolor bluetooth portable speaker OEM worth Rs 1,199 and JBL micro wireless speaker for Rs 1,399.

March 8, 2016
Smartphone becomes popular payment wallet in India: Nielsen

MUMBAI There is no denying the fact that the smartphone has become an incredibly powerful tool of information, content and entertainment. And now it is rapidly growing to become a wallet, especially in India, with Paytm having the highest penetration as of December 2015 as per a Nielsen report.

According to data from Nielsen Informate Mobile Insights, the most popular mobile payment apps in terms of time spent, are those that provide services over and above pure payment like mobile recharging, ability to book movie tickets, shopping and so on. This ability to multitask creates a ‘sticky’ factor with users.

For most marketers, mobile payments have largely been considered a product for developed markets, but based on current trends in India they hold just as much appeal in developing markets. With over 6 billion mobile users, and with 4G entering the market, internet proliferation is expected to reach an all-time high in 2016. Putting the same in perspective with the findings of UK based Juniper Research, the adoption of mobile payment is projected to be strong.

More than one in three mobile wallets and over 50 per cent in developed markets, will feature contactless payment by 2018, says the research. The popularity of such apps has risen from over one-in-five active users last year to over one in every two users this year.

An analysis of real time metered smartphone usage data with Nielsen Informate Mobile Insights reveals how Indian consumers are using mobile payment apps. Overall time spent on mobile payment apps has increased by nearly 1.5x, with users spending an hour and a half on mobile payment apps every month.

The study has also observed certain trends that have emerged in the Indian market:

Males drive the mobile payment category on smartphones

Mobile wallets have made transactions effortless, and more men seem to have embraced this concept than women. Mobile payment apps are 1.2 times more popular among men than women, and men are twice more engaged with these apps than women.

Small Town Buzz

Nielsen’s findings indicate that even though the penetration of mobile payment apps among users is similar across towns of all sizes (60 per cent of those in large towns and 58 per cent in small town use them), usage is higher among tier I and tier II users, with these consumers spending 109 minutes a month on these apps.

Less Is More

As per experts, the key to accelerate mobile payment app adoption is to make the payment process simple for the consumer. The less information the consumer has to manually enter, the better the adoption rate is. The other key factors that limit consumers’ willingness to use mobile payments include trust, convenience and unstable data connectivity.

March 2, 2016
Smartphone becomes popular payment wallet in India: Nielsen

MUMBAI There is no denying the fact that the smartphone has become an incredibly powerful tool of information, content and entertainment. And now it is rapidly growing to become a wallet, especially in India, with Paytm having the highest penetration as of December 2015 as per a Nielsen report.

According to data from Nielsen Informate Mobile Insights, the most popular mobile payment apps in terms of time spent, are those that provide services over and above pure payment like mobile recharging, ability to book movie tickets, shopping and so on. This ability to multitask creates a ‘sticky’ factor with users.

For most marketers, mobile payments have largely been considered a product for developed markets, but based on current trends in India they hold just as much appeal in developing markets. With over 6 billion mobile users, and with 4G entering the market, internet proliferation is expected to reach an all-time high in 2016. Putting the same in perspective with the findings of UK based Juniper Research, the adoption of mobile payment is projected to be strong.

More than one in three mobile wallets and over 50 per cent in developed markets, will feature contactless payment by 2018, says the research. The popularity of such apps has risen from over one-in-five active users last year to over one in every two users this year.

An analysis of real time metered smartphone usage data with Nielsen Informate Mobile Insights reveals how Indian consumers are using mobile payment apps. Overall time spent on mobile payment apps has increased by nearly 1.5x, with users spending an hour and a half on mobile payment apps every month.

The study has also observed certain trends that have emerged in the Indian market:

Males drive the mobile payment category on smartphones

Mobile wallets have made transactions effortless, and more men seem to have embraced this concept than women. Mobile payment apps are 1.2 times more popular among men than women, and men are twice more engaged with these apps than women.

Small Town Buzz

Nielsen’s findings indicate that even though the penetration of mobile payment apps among users is similar across towns of all sizes (60 per cent of those in large towns and 58 per cent in small town use them), usage is higher among tier I and tier II users, with these consumers spending 109 minutes a month on these apps.

Less Is More

As per experts, the key to accelerate mobile payment app adoption is to make the payment process simple for the consumer. The less information the consumer has to manually enter, the better the adoption rate is. The other key factors that limit consumers’ willingness to use mobile payments include trust, convenience and unstable data connectivity.

March 2, 2016
E-Commerce giants dish out exclusive offers this Leap Year

MUMBAI: Even as e-commerce giants lure customers via various discount offers throughout the year, this leap year the companies have found yet another reason to attract more shoppers.

With an extra day added to this year in 29 February, e-commerce sites are poised to take advantage in order to boost sales by offering high discount rates. Websites like Askmebazaar.com, Amazon.in, Snapdeal.com, AmericanSwan.com, Zimmber.comand Paytm.com are offering special discounts on 29 February with an aim to pump up sales.

Askmebazaar.com, an online marketplace for shoppers has come up with exclusive leap year deals by offering up to 70 per cent off on every item. On the other hand, Snapdeal.com is offering free data and bank discounts on Infocus smartphones.

Buyers will be able to avail offers of up to 65 per cent off plus 100 per cent cashback on every 29th order on AmericanSwan.com. The leap deal is also available on sites like Jabong where clothing, footwear and accessories have upto 80 per cent off, 20 per cent off and one per cent off respectively. Meanwhile, Shopclues.com is providing flat 77 per cent off on daily essential combo packs.

Grand appliances sale by Amazon.in is offering upto 50 per cent off on top appliances. It is also offering 25 per cent off on Lenovo, Asus, dell laptops and two in ones. Not the one to be left behind, Paytm.com is also offering mobile recharge offers where customers can avail Rs 65 cashback on every recharge of Rs 500.

Moskart.com and Cubishop.com, the marketplace for consumer electronics industry is offering exclusive offers for the year’s extra day. Moskart.com is offering half price on mobile and mobile accessories, whereas Cubishop.com will be selling mobile charger for Samsung and Android mobiles for just Rs 150.

Zimmber.com, the only site that provides handyman services like electrical, AC, plumbing et al has come up with mega offers for 29 February by offering flat Rs 444 off on salon spa, car spa and pest control. It is also offering Rs 333 off on sofa spa, Rs 222 off on air conditioner services and Rs 555 off on home spa.

The online eyewear portal Lenskart.com is also eyeing more customers by giving customers 29 per cent off plus 29 per cent cashback on every purchase.

February 29, 2016
E-Commerce giants dish out exclusive offers this Leap Year

MUMBAI: Even as e-commerce giants lure customers via various discount offers throughout the year, this leap year the companies have found yet another reason to attract more shoppers.

With an extra day added to this year in 29 February, e-commerce sites are poised to take advantage in order to boost sales by offering high discount rates. Websites like Askmebazaar.com, Amazon.in, Snapdeal.com, AmericanSwan.com, Zimmber.comand Paytm.com are offering special discounts on 29 February with an aim to pump up sales.

Askmebazaar.com, an online marketplace for shoppers has come up with exclusive leap year deals by offering up to 70 per cent off on every item. On the other hand, Snapdeal.com is offering free data and bank discounts on Infocus smartphones.

Buyers will be able to avail offers of up to 65 per cent off plus 100 per cent cashback on every 29th order on AmericanSwan.com. The leap deal is also available on sites like Jabong where clothing, footwear and accessories have upto 80 per cent off, 20 per cent off and one per cent off respectively. Meanwhile, Shopclues.com is providing flat 77 per cent off on daily essential combo packs.

Grand appliances sale by Amazon.in is offering upto 50 per cent off on top appliances. It is also offering 25 per cent off on Lenovo, Asus, dell laptops and two in ones. Not the one to be left behind, Paytm.com is also offering mobile recharge offers where customers can avail Rs 65 cashback on every recharge of Rs 500.

Moskart.com and Cubishop.com, the marketplace for consumer electronics industry is offering exclusive offers for the year’s extra day. Moskart.com is offering half price on mobile and mobile accessories, whereas Cubishop.com will be selling mobile charger for Samsung and Android mobiles for just Rs 150.

Zimmber.com, the only site that provides handyman services like electrical, AC, plumbing et al has come up with mega offers for 29 February by offering flat Rs 444 off on salon spa, car spa and pest control. It is also offering Rs 333 off on sofa spa, Rs 222 off on air conditioner services and Rs 555 off on home spa.

The online eyewear portal Lenskart.com is also eyeing more customers by giving customers 29 per cent off plus 29 per cent cashback on every purchase.

February 29, 2016
LeEco extends cash back offer for the second flash sale on Flipkart

MUMBAI LeEco which made a remarkable entry to the Indian market with the ground breaking flash sale record of having sold out 70,000 Le1s units in just 2 seconds, is all set to make yet another record on February 9th, the company’s next flash sale date. Overwhelmed with consumers’ response to the flagship value device- Le 1s, Le Eco has today announced that it will extend the cash back offer exclusively for the Axis Bank Credit and Debit cardholders onto its next flash sale as well. Consumers can avail a cash back of 10% on purchase of Le 1s, using their Axis Credit and Debit Cards. The decision was taken after the company received an overwhelming registrations of 6,05,000 on Flipkart for the 1st flash sale of Le 1s. The customers who had registered earlier (for the 1st flash sale) need not register again as the same has been taken as a rollover and can directly participate in the 2nd flash sale.

LeEco’s Le 1s Superphone is a unique combination of premium design and features seamlessly integrated with the Le Ecosystem. Sporting a full HD (1920 x 1080 pixels) display, beautifully encased in an aviation grade aluminium unibody design, the Le 1s exudes a stunning combination of ruggedness and beauty. This 5.5-inch multi-touch device has a 13-megapixel rear camera and 5-megapixel front camera enabling the user to capture all the beautiful moments in life. Powered by 2.2 GHz Octa-core MediaTek Helio X10 (ARM Cortex-A53, 64-bit) processor and 3GB of RAM, the Le 1s allows you to work and play at the same time. The Le 1s runs on Android 5.0 with eUI for an optimal user experience. The device also features world’s first mirror-surfaced fingerprint sensor, to help protect your privacy and data as well as allowing convenient and fast device unlocking.

The second flash sale is on 9 February at 12 noon and registration are open exclusively on Flipkart.

February 4, 2016